Alexa Chung Breaks Down 20 Memorable Looks From 1992 To Now | Life In Looks

“I was really interested in clothes when I was very young - I think probably because I lived in the countryside and mainly I wore my brothers’ jumpers and jodhpurs and stuff,” Alexa Chung muses as she flips through photos of her best (and most questionable) outfits through the years for British Vogue’s Life in Looks series.
It’s a passion that’s stayed with her, whether she’s attending Glastonbury in Hunter wellies or shooting a Vogue cover, interviewing Karl Lagerfeld at one of his historic Chanel presentations or filming the Absolutely Fabulous movie. Here, she reflects on her lifelong worship of Jane Birkin, her never-ending quest for the perfect jeans and why Miuccia Prada is a fashion genius.
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[@sovintageful]

Girl you didn't have to roleplay being a band girlfriend, you were THE ULTIMATE band girlfriend

[@shmadsta]

Alexa Chung and Alex Turner are still my favorite celebrity couple ever lol

[@BrainyCrafter]

She still is!

[@sovintageful]

@@BrainyCrafter absolutely! 💯💯💯

[@sovintageful]

@@shmadsta sameeee

[@alexonline2340]

right!! i also chuckled when you said the thing about thinking knee socks were sexy, when her boyfriend wrote a whole song about a hot girl who wears knee socks 😅

[@sydneyrusso3595]

This is who we want to see in Vogue! We throw around the term it-girl too easily these days, but Alexa truly is the ultimate.

[@ropasidi5154]

wanna see celebrities, real ones! not the exinfluencer "it" person back in the 2000s!

[@coinyburpp]

@@ropasidi5154 wow

[@sydneyrusso3595]

@@ropasidi5154 lol the point is she didn't start as a social media influencer - she's someone who independently became known for her fashion. Most of us who come to Vogue for the fashion don't really care about TikTokers or oftentimes bland celebrity outfits that were likely put together by a stylist.

[@jdivina15]

@@ropasidi5154 alexa was the last true it girl. she didn’t start out in social media, she was more of a host and model before Instagram was even a thing. She’s technically a celebrity because people started to notice her style and effortless charm. That is what a true it girl is. Mulberry named a bag after her. Gossip Girl wanted her to make a cameo. For a time, she was one of Karl Lagerfeld’s muses. Vogue kept asking her to do covers. If that’s not what a celebrity is, then I don’t know what is. Being a celebrity is more than being an actor or singer. And Vogue has always featured models and it-girls.

[@lillllyweasley3237]

It girls nowadays are such losers and people claim EVERY girl to be one lol the only it girls that have earned it rn are zendaya and Bella hadid

[@xtymylove]

She is obsessed with Jane Birkin’s style, but I don’t think she realizes us 20-somethings are obsessed with Alexa Chung’s style.

[@revolverdolls]

Very true!!!

[@karunaimusic]

Agreed! I’m obsessed with her style; nobody wears clothes and different combinations like she does. Edgy and pretty and indie and ethereal all in one ❤️

[@makuturebynda5501]

Yeah now Im 29, so obsessed with her style back then when im high school and college

[@chloethegleek]

She is our Jane birkin

[@marziacarrozza2505]

Exactly

[@ti1286]

Now let’s do “7 Days 7 Looks” with Alexa, please! 😻

[@gemstonesparkle7915]

Pleeeease! Any excuse to have more videos with her 😂

[@marinaalencar2157]

PLEEEEEEEEASE

[@marinaalencar2157]

@@gemstonesparkle7915 same

[@camilal.3125]

Yessss👏🏻👏🏻👏🏻

[@maryamshrifi6761]

Yesss please 😭

[@caitlinchard2301]

The song "knee socks" sprung to mind when she was discussing her glasto look and in fairness it is probably about her

[@estefaniacsv]

I also thought of "she's thunderstorms" when she said she wanted to be an acrobat 😂♥️

[@hollyss1975]

Yeah same! lots of AM songs are about her

[@mianickeas6988]

Yess

[@lidiawanna8322]

@@estefaniacsv the acrobat made me thought of "dangerous animals" ♥

[@estefaniacsv]

@@lidiawanna8322 omg, yesss!!!

[@muse3985]

Love Alexa, not gonna lie I would’ve picked different outfits, I think she has much more iconic outfits than the ones chosen

[@muse3985]

Also would loved to have seen her choice of 20 looks that she feels defined her career. These picks were really underwhelming

[@seriousbinch3749]

LITERALLY. Where are the ballet flats and Barbour jackets, Breton shirts and Chanel bags? Those looks literally changed the way girls dressed in the late 2000's. I'm baffled.

[@CassGoldsmith]

How did we not see the Alexa bag?!

[@knsnsy]

yeah she is famous for her incredible street style but vogue just gave us red carpet blehh

[@reemalsabah5412]

Definitely. I thought the same thing.

[@marinaalencar2157]

MILLENIALS LETS GOOOOOOOO!!!!!! This woman shaped the styled of a generation.

[@cbrownes]

She truly did/does!!

[@pomegranateemporium]

OH HEEEEEEYYYYY💁‍♀️💁‍♀️💁‍♀️✨️

[@THEMODELGENE]

And she is as charming and lovely in person when there are no cameras present. 🥰

[@nellel2554]

@@Nwet761Millennials span many years. She is on the older end. When I was in undergrad, she was older and she was so cool and stylish and influential.

[@tika2406]

@S. Módica As a gen z I disagree

[@aud6172]

She seems really sad and reflective about having to close down her brand, I hope we get to see more projects from her as she is always so inspiring and witty!

[@ivegotchu]

Wait am I missing something? She closed her brand??

[@gemstonesparkle7915]

I felt that too... But good news always come from inspiring people like Alexa after all because their jolly nature make things work easly. So we hope!

[@aud6172]

@@ivegotchu yeah she announced a couple of months ago she had to close it down because of the impact of covid on her business 😔

[@ivegotchu]

@@aud6172 aww that's too bad :(

[@jenniferc5880]

Her brand had the best denim. Would love to see her come out with a line of just denim🙏🙏🙏. She absolutely knows what she is talking about here.

[@lilyz4831]

Wish they picked more of her street style outfits - those are absolutely iconic

[@emmacogan4296]

I was thinking this too!!! Picturing the red lips and white tee shirt coffee run looks now

[@christinapanini]

read my mind! her street style has influenced so many (including myself duh lol) and while she is stunning in these more formal looks, i feel like she really came alive with her street style if that makes sense. like particularly, everything she wore on her mtv show was iconic and super formative to me in how i conceptualized my own style.

[@emmaphilo4049]

Totally agree but this is Vogue. It promotes runway and premium fashion stuff.....

[@user-mk8ke1qn4z]

The introduction "Are we sitting comfortably, then I shall begin" is the same David Bowie did when he was narrating Prokoviev's "Peter and the Wolf " and that is such an example of what a music genius she is

[@papercup2517]

Actually, those were the words that opened every daily episode of "Listen With Mother' on the BBC Home Service in the 50s: "Now children, are you sitting comfortably? Then we'll begin!" I imagine that's where Bowie got the idea, from childhood memories of story time..

[@alicee3670]

@@papercup2517 yes my dad always says that when a tv programme is starting

[@rebahensley5323]

It's a very British thing to say. Lol.

[@user-mk8ke1qn4z]

@@rebahensley5323 Xalarwse ta vuzia sou re vretaniko vouturopaido, enan kalo logo eipame gia sas kai vour sto kra3imo. Fovi8hka, ti allo na pw.

[@marziacarrozza2505]

Wow

[@guen4413]

She was everything I wanted to be when I was a teenager (especially since I was a teenager who was obsessed with Arctic Monkeys 🤣). And she's still so cool.

[@TwoOnlyChildrenxoxox]

That Joan Rivers impersonation was spot on. Alexa should make a YT video every day. I won’t accept less. Love her, dearly.

[@alexandragatto]

It really was, I was shocked! Came out of nowhere 😅

[@thebirdisblue]

Her KZbin channel was the best! I'm gutted she hasn't uploaded in a long time.

[@flugoaway3398]

Her impressions of Joan Rivers was 🤌🏼 💯

[@u2abulous]

Came here to say the same! Spot on!

[@Bibooschka]

Alexa my eternal It-Girl!! ✨ her grand personality and sense of humour is what makes her even more THE It-Girl of the 21st century! EDIT: she surpassed “It” and is now a fashion icon 👑

[@paraplu92]

Any day is an Alexa day. How can we convince her to revive her KZbin channel?

[@cbrownes]

I would love that!

[@wonderlidio]

Probably living a better live life than a youtube life. 🥰😍😇

[@understitchYT]

She had a youtube channel!!?!?!?

[@taleytaleytaley]

@@understitchYT Yes! Go look it up! It was so much fun but she hasn't posted in like, two years. I miss it!

[@annab704]

Yesssss

[@justachannel4760]

This is the content we love to see. Real fashionistas talking about what they’re iconic for and not those tiktokers who don’t even know what they’re taking about m

[@lillllyweasley3237]

Or nepo models who have stylists and no real talent lol

[@THEMODELGENE]

@@lillllyweasley3237 Amen

[@Kornelia429]

@@lillllyweasley3237 frfr

[@rileyshea7447]

Exactly and the fact that she wasn’t invited to the met gala when tiktokers were :’(

[@elizabetajurkic1178]

She is the embodiment of cool. Witty, fun, carefree and elegant at he same time.

[@3msEEv]

With emphasis on 'elegant'. It's so rare to see this in a young person. Even generally.

[@johannarose8466]

cool?????

[@5itka]

@@3msEEv she is about to turn 39, which is definitely young, but at the same time old enough to exude a certain elegance :)

[@BellaZella3000]

lol... don't be ridiculous.

[@annacmm92]

Alexa Chung had an impact on a whole generation’s fashion. Everything that was a trend she would wear it 2 years before. I remember trying to copy her style and look for straight jeans everywhere and for years it was so hard to find it, we only had jeggins and mom jeans at most of the stores where I lived. Also, if socks and loafers are still a statement these days, Alexa had a huge role on it. I missed the mini skirts and denim dungarees (pants and skirts) in the outfit selection but still… she’s so iconic. Bring her over more often, Vogue!

[@emilyhewson1154]

socks and loafers are having a moment rn

[@Indomita506]

How? I dont even know who she is

[@skinnybitch3456]

@@Indomita506 exactly

[@TXSG512]

@@Indomita506just because you don’t know who she is doesn’t mean ppl who actually pay attention to fashion and music don’t lol

[@lizziebkennedy7505]

@@Indomita506so, you are not definitive of anything.

[@mbritish97]

Love her. She's my Jane Birkin.

[@alisonchun]

That is very sweet 👌🏻

[@melancholic2002]

Same !

[@annettedoodles]

i absolutely love the idea behind her 2022 met gala look. Being a palette cleanser, not having to be the loudest in the room, feeling it represented her future and whipping it up in a few hours. very alexa, very charming. well done vogue! we love alexa then and always

[@ellepb1068]

Omg, THE knee socks

[@ornellasofiarivadera2599]

Back in 2013 when i was a teenager on tumbler I used to be obsessed with Alexa Chung.. and i still lover her, she is the ultimate It girl.

[@FunGamerClips]

Alexa's charm and personality is truly one of a kind. She's so engaging and funny :)

[@Shauniiiiiiiii]

I'd happily watch Alexa go over another 20 looks tbh, her style has always been great! She seems to always have fun with fashion, which I appreciate. One of my favourite looks of hers was that stunning pale pink velvet Luella dress she wore to the Elle style awards - a great example of the sugary sweet style she mentioned ironically wearing in the video.

[@ashleyamor3968]

She just seems so comfortable with herself without taking herself too seriously- I think that might be the most magnetic thing about her

[@BellaZella3000]

I would say she just got lucky. I don't particularly like anything she wore. And I am put off by her fake posh accent, that is not her original accent. And the 'hahaha, aren't I so funny cracking jokes about myself, but actually I am in love with myself' is so boring.

[@aoifeodonnell4929]

Best 'Life in Looks' so far. Alexa is always so engaging.

[@jeffbezosbitxhhhh]

Finally the icon herself has her own episode!!!

[@AmeliaDimoldenberg]

Love you Alexa ! I hope to meet you one day. Total inspiration from Popworld to now

[@aseguradojaicel]

OMG!!!! Your next date!!!!

[@Biboche23]

The it girl it girl herself 💖 Alexa reminds me of an era of fun and entertaining in fashion and style that’s gone. She’s so cool chill but also rock&roll. Very witty knowledgeable fun beautiful and of course very fashionable. People wrote songs about her. She will always be one of my favorites since my teens to now. 💘

[@victorreynaga5168]

Her KZbin channel single-handedly got me through the pandemic. Such a beautiful, down to earth girl! Loved this. Thank you Vogue.

[@crybabyland]

Yes! Her videos were so fun-her taking herself on a date with…herself was by far one of my favorite KZbin videos ever!

[@missdeanna]

SAME HERE!!! Really miss her presence on here and hope she dusts off her channel again soon

[@leapintothewild]

Exactly what I was here to comment! Every now and then I pop over to see if there's anything new. Miss her!

[@ceciliarobinson1185]

I love this whole series but honestly no one does this better than Alexa. Not only is she a style queen but her personality is so warm, engaging and charismatic. I will honestly watch anything she hosts - give this woman her own whole vogue series!

[@annawithaj1]

Not only is she wonderfully esoteric with some of her fashion choices but I love what a wordsmith she is. Words are cool! I would watch her any day.

[@rebahensley5323]

I noticed that, too. "Saccharine," is especially nice.

[@stevenhotcakes2104]

I remember being obsessed with “its on with alexa chung” during middle school. Would be awesome to see her doing something similar again!

[@CokeWithIceAndLemon]

The only woman i want to have a deep conversation with about menswear.

[@Pos608]

The all time It girl. She just has the best personality she always makes me laugh

[@SmartCreativeWomen]

I simply never get tired of her. Her wit and her ability to chuckle at herself make you feel like she's someone you could have a glass of wine with as she dissected your closet! (PS Come on over, I could use the help and the glass of wine, haha!)

[@fashionmusings]

Alexa Chung has been one of my favourite people in fashion for so long and I just love how much she's always stayed true to herself and her personal style. Truly an icon, this was such a lovely video to see her how she's evolved her style and brand 💞 i hope alexa makes youtube videos again i miss her on youtube🥰

[@tilda8990]

Wait what was knee socks written about Alexa and yes I’m totally aware of the massive leap I have taken from her mentioning knee socks to me connecting it with Alex turner and KNEE SOCKS

[@LarissaRodrigues-lq3wo]

I thought the same thing!! but again, I guess the whole album was heavily inspired by her and their romance :)

[@andrej8377]

Yeah it is about her

[@florenceandthemakeup]

To be perfectly honest, at this Met Gala it really felt like Alexa was slightly embarrassed to be seen with the youtube crowd that were with Derek too. The insta stories looked awkward. And now this. She’s seems slightly sad that she wasn’t invited.

[@pwen3220]

I don’t think she should be…the Met Gala guest list has evolved over the years to include more personalities rather than fashion icons, and she belongs to the latter. I thought her dress looked fabulous on her, and I had no idea that she only had a few hours to choose it.

[@florenceandthemakeup]

@@pwen3220 I completely agree with you. But in all fairness she was wacked in a taxi with Nicki Tutorials and another random tick tock star. It’s like inviting JLo to a fashion show but sitting her third row: she is too iconic to be shoved on a carpet with newbies!

[@rebahensley5323]

There's an air of well-.managed anger about her. I don't think it's about topics at hand. I'd be embarrassed too.

[@erinh9267]

I think when you're a fun-loving extrovert but one of them who isn't the type who''s also great at understanding people's intent toward you, you check in sometimes with people or....acknowledge aloud you see the change. I think it's normal to wonder if you still fit somewhere that has changed.

[@rebahensley5323]

@@florenceandthemakeup well, true, maybe but even though Nikki is a newcomer, she's a lot of fun and likes to laugh. One could be "stuck" with far worse cab buddies.

[@estefanyflores5817]

Chetaah print coat she’s wearing, she mentioning being a girlfriend band and about the knee socks 🥺🥺🥺🥺🥺

[@magicknight13]

I'm embarrassed to say I didn't know who she was but she is soooo chic, stylish, witty, and herself, I love it!!! I love so many of these outfits and I loved her upward angle at the end.

[@sara-cl1ls]

oh this made me realize how much i miss alexa's youtube chanel. she's such a funny and interesting person, i could listen to her for hours!!!

[@lisahooper745]

I always knew she was cool, but this is next level, I love her

[@dorotyrizzo8059]

This is the best one so far! Iconic It-girl! I was obsessed with her in 2012, and honestly I still am. We need more content with real fashionistas, this was perfection.

[@dia6062]

An icon. I wish she started uploading on youtube again!

[@Sea_witch_]

Ironically one of the most underrated It Girls of the 2000s, and yet she was the blueprint for so many of those famous looks, tumblr aesthetic brit-rock girl trends and then the classic french girl that we see now in some fashion scenarios. All those influencer successful model girls you see nowadays who have become youtubers, started alongside Alexa's fashion protégé moment, heavily influenced by her style. She IS the it girl of 2000s fashion, but she never boasted about it, or promoted herself, she just did her own thing and paved her own way elegantly.

[@faizaniftikhar8732]

At first I never understood why she was so stylistically influential but now I know she is the OG insta girl before Instagram existed. mother of athleisure.

[@lordnavie1466]

10/10. Love the way she explains things

[@pamlp04]

2:38 Alexa wearing cycling shorts before they were on trend. She’s so cool!!❤️

[@debsie_clapps]

God I love Alexa Chung, she’s hilarious, beautiful, clever, creative and nonchalant - the full package in one human 🤩

[@shaymazed]

I remember seeing some of these older looks in managazines back when I was a young teenager. Alexa Chung will always have me in a chokehold

[@fernfernisfernie]

It's about time this queen did one of these. Fashion was the way it was in the 2010s because of her.

[@RosanneSol]

not her low key roasting the AM knee socks era. I love her.

[@sarab5222]

This was great, a lot of times I find fashion descriptions pretty trite but Alexa is so eloquent and engaging!

[@ltz7938]

This women is everything ,I love her ,such a gorgeous humble queen

[@angelikalee2352]

the trajectory of my life has been changed by this video

[@user-bj5fs4wj8m]

I just adore her and her style!

[@cocoacanella]

Please, more Alexa Chung! Someone with true style, unique beauty, personality and humour ❤️

[@DanielPerez-pw1sr]

Alexa is one of my foraver style icons due to here use of play, music, and art in her taste for high end/vintage style i find to be endlessly inspirational. Love you, Alexa!

[@somethingcooliguess]

She has such a distinct style. I remember an interview about Love on Netflix described Mickey’s style as “hungover Alexa Chung” and it made so much sense!

[@cbrownes]

🙌🙌🙌 the best. Her style and sense of humor are unmatched!

[@antonellavisocchi7656]

an entire video with Alexa, what a treat! Love love love her

[@sarahbsai6650]

Glad to see her on this, she always seems so charming and down to earth

[@sophiepiczenik2376]

The content we very much asked for. Thank you Vogue. ❤️❤️❤️Alexa Chung❤️❤️❤️

[@emarybarova3777]

Alexa is one of the defining icons of the late 2000s and early 2010s and you could have picked outfits which show off her it girl status much better than these. I feels like someone picked these outfits without knowing who she was/is too young to have experienced the peak of her influence on fashion and culture:/

[@ritazeefal4416]

we needed this.

[@heymarey150]

ALEXAAAAA, The Perpetual Style Saint of the Millennials

[@LuizaLulita]

Amen

[@emmacogan4296]

I love the way she discusses fashion as a way to reflect a certain state of mind or period of time!

[@_demagistre]

IVE BEEN WAITING FOR THIS VIDEO ALL MY LIFE

[@patriciacrowley1103]

Very graceful and fashionable lady and of course her facial structure was so good looking for tv shows and modeling, she's got great character too,so awesome Alexa Chung

[@livvie6560]

I love the way she properly understands fashion and makes such intentional choices its so interesting listening to her!

[@juliecampbell8966]

How much do we love Alexa!!! Can't believe its been this long to finally see her on.

[@fakeblondesnation]

I just love her. Could watch her all day. Thank you, Vogue

[@momokoblue8032]

Brilliant as always! I still watch Alexa’s British Vogue fashion documentary series when I need a cheer up.

[@kareneleanor_]

Ahhhh Alexa Chung the one and only. She’s my forever inspiration. ❤️❤️❤️❤️

[@josepha133]

I was OBSESSED with her vogue series from a several years ago now. Pls bring her back for another season of that!

[@eternalbean9866]

OMG ALEXA IS BACK!!! MISSED YOU SO MUCH GIRL!!

[@marinabrola110]

Whenever I hear her talk it's like I'm watching a fish tank. Fiften minutes will have gone by then I realize how much I love watching fish and why does no one else ever talk to me about this captivating fish, Alexa? She has always been intriguing and now..that signature..? Why can't she have her own brand? Why isn't she on the youtube all the time? comeonnow!?

[@clarissacavalcante7264]

I truly love her style and absolutely adore this vídeo! Thanks a lot Vogue, amazing content!!

[@cafedeflore]

Alexa is so charming and wonderful. I loved seeing her looks and taking inspiration from what she wears and her creative process. I love her!

[@cacnoose47]

The way she went to the design library herself to personally handpick a design that SHE wanted rather than just having these massive fashion houses send her a bunch of things to pick from really reflects on why she’s so successful at being THE it-girl. The it-girl that’s absolutely effortless and comfortable in her own skin yet humble and not in everyone’s face. That’s why she’s so undeniably cool and timeless.

[@SaraLo110376]

This woman is amazing. She's just so down to earth, while being exquisitely beautiful! And so funny! Alexa, you rock!

[@user-nm9yg6ct9l]

Ahh, I have been following her looks for so long! She is gorgeous and has such a charming personality. Wish all the best for her. 💕

[@nawshaba152]

Finally!! I live for these Alexa Chung videos! She is just so effortlessly cool. No one else comes close. 😍

[@aseguradojaicel]

THE OG IT GIRL! THE INFLUENCER BEFORE INFLUENCERS!

[@gothamgalleria]

The muse for Hot Ones & countless IT-Girl wanna be’s. Contrary to popular belief, I loved the outfits chosen, it really signifies the growth and development of her style over time. Loved all of it 😍🥰🤓😻😘💋

[@mafeswayne1328]

YESS ALEXA NEW CONTENT!!

[@TheZinger14]

I have missed Alexa on her KZbin channel!!! Glad to see her here

[@chillith926]

i LOVE her personality. i bet she's a loving and fun friend

[@cammy_9384]

I was so obsessed with Alexa in my teens, late 2000s indie vibes she was such an icon. I guess she was the age then that I am now. Wish we could watch her more often

[@mianickeas6988]

Alexa is iconic, I love her sm!!!

[@lulugoulart5014]

Alexa is iconic, her style is unique and the best of all is her sense of humor. Brilliant!

[@bltotrs92]

her passive agressiveness 😂

[@susanl2502]

Best Joan Rivers impression ever, and it was effortless. Girl needs a stand-up gig.

[@lourdes4522]

Her style will forever be iconic

[@32446]

So happy. Been waiting for this for ever !!! 😍

[@lizziebkennedy7505]

She is just wonderful, brilliant and a joy to listen to.

[@ladybugnanny19]

absolute icon and legend

[@gilceliadossantos5528]

Always loved Alexa, she has so much style and is such a breath of fresh air.

[@victoriabernhart77]

i also need a book from her discussing fashion and the world!! her analysis of muiccha prada and christopher kane was just chef's kiss