Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue

How does PR work and who invented normcore? Alexa Chung continues to investigate some of the more interesting career trajectories in the fashion world as she meets Brian Phillips of Blackframe PR, and Greg Fong and Emily Segal of art collective turned trend forecasting agency, K-Hole. Subscribe to British Vogue►► po.st/SubscribeBritishVogue
Series 1 Episodes:
Episode 1: bit.ly/AlexaSeries2Ep1
Episode 2: bit.ly/AlexaSeries2Ep2
Episode 3: bit.ly/AlexaSeries2Ep3
Click Here For Series 2: po.st/TheFutureOfFashionS1
Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.
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Alexa Chung How PR Works & Normcore | SERIES 2 - EP.2 | Future of Fashion | British Vogue
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[@scorsesesgirl]

the contrast of alexa and the interviewees is so stark to me, they seem to take themselves so seriously whereas alexa is so self-deprecating and laid-back, she makes the content accessible

[@ChristosAnesti33]

yes, that's her job as an interviewer, how else would she be where she is now?

[@bonnie9711]

isn't that the difference between *some* Americans and the rest of the world? I notice that some cultures are more ironic than others, we Mexicans and some other Latin Americans are too, Americans seem to not have so much irony but more satire. They like to laugh at others but nor so much at themselves.

[@josephhernandez436]

@Pine Trees b bbbhhv. Bb Was Gv bbbaS>?,

[@josephhernandez436]

🥲🥲🥲🗃🏷@Pine Trees y V cvvgggxxx🖤☺️☺️☺️☺️🙁mo ☺️☺️🙁🙁🙁

[@Liri125]

I can't imagine anyone else doing this better than Alexa. What a beautiful and interesting human being! 💜

[@lilyindacity]

Hahahaha anyone saw that guy at 5:12 where he was taking a photo but was shocked when the model fall. His reaction tho

[@tarateaful]

+Lyn Lee ahahaha that got me so many laughs. Thanks

[@stephreid9232]

+Lyn Lee OMG i couldn't stop laughing

[@namemiddle]

+Lyn Lee clutching the pearls lol

[@sophiethefairy]

+Lyn Lee He looked *straight* at the camera and was like "good lord!!" haha

[@lvrari]

the questions abt their major and universities and what they started to do at the beginning is immensely helpful to someone who is starting their college life; like me! thank youuu ❤️❤️❤️

[@dothedeed]

All it tells you is that their families were rich enough to support them in NYC while they took unpaid internships.

[@rainbowdresscode9862]

I love these videos so much, but I'd like to make a suggestion :) Whenever Alexa is interviewing people about jobs, they always sound so fascinating, but they never explain what their job entails. It always leaves me wondering...but what exactly is a PR person (public relations, but what precisely does that entail), or "what was their art project and how did it transition into their brand?" It's as if Alexa already knows their backstories and we don't so it would be awesome to have the jobs explained more :)))

[@sarahqueally7726]

Hi Alexa, ...my name is Sarah , I am 61 and I stumbled on your site quite by accident . I have loved textiles and fashion all my life (definitely handed down from my mom - even while raising 7 children, she always managed to look “smart” even at the end of a long day waiting for the love of her life to walk back through the door). I lived in NYC for ten years during the 80’s and would spend time perusing Shop windows (especially loving Madison Ave.) . Once I knew the colors for the “new season”, I would then head off to the “cheap” stores like “Strawberry” (a great example - 90% horrible, but that 10% was all I needed to nail a look and maybe it was simply because of a great accessory, or a great piece of leather - one never knew????). I made very little money so Thrift Stores were my “go to” necessity as well. I must have been ok at it because I was often asked for advice and asked by HR to help dress some of the younger Staff ta a very large Company that also had very little money to devote to their “working wardrobe”. My greatest moment was when I was asked to “outfit” a woman in her 70’s that had just retired from being a Nun for over 50 years - can you imagine!!!! I took her to a Thrift Shop that I arrived at an hour beforehand and having basically “eyed” up her size, filled a shopping cart of what I thought would look great on her color and size wise and because of a “stuff a brown paper bag for $1.00” Sale that particular day was able to get over 34 pieces. She had just begun dating a handsome widower that belonged to a very prestigious Country Club so , she was so thankful to have someone to help bring her out of the Convent and back into everyday society and have the “wardrobe” to feel comfortable and confident while doing so. I think it would be soooooo neat if you were to do “stories” of “regular” people sharing how “fashion / styling” has helped them or others around them to feel confidence in this ever changing world. As I said, I am 61 and STILL ADORE feeling like I look good, but also ALWAYS stay “true” to my own self and style - I think I must be doing ok, because I am still very often asked for “advice” on color, cut, and style and that makes me feel relevant and good and always makes me think of my Mom, because I owe it all to her..... hope you got a kick out of my “story”, I’ve never done this before, but wanted to share this with you...have a great day - Sarah

[@socutesam]

I never really comment on videos but I have to say this series is put together so nicely. Alexa is funny and entertaining but to the point and really gets the right answers out of these influential figures. Seriously, job well done British Vogue!

[@cbrownes]

Alexa is perfect for this! I'm very excited about next week's installment about law! I read an article on BOF with Douglas Hand, a fashion lawyer at a NY based firm. Very interesting side of the industry. Always wanted to know more about it - so as per usual #FOF is on it!

[@chacharity2]

This is such a beautiful series! I love how Alexa is actually getting questions answered and creating transparency within the industry.

[@GiangNguyen-by3jf]

This series in general is truly brilliant. I enjoy it a lot and probably other viewers do too. Great job British Vogue, great job Alexa!!

[@bunnyplusdeer]

So helpful and I love seeing the ideas beyond fashion. The K-hole interview was really great! I love how you can completely geek out and be nerdy about fashion.

[@jack_edwards]

Alexa you were incredible as always. As for the first guy who spoke, what a dull man for someone who is clearly so creative!

[@Lo-jy4re]

Yes! For all of the talk of successful PR people being “charming or having wit”, the president of the company didn’t seem to have any of that. Wonder how he actually got to where he is? And he got admitted to Columbia (basically an Ivy League school) for architecture, but could not draw?! Something isn’t adding up here....

[@thecanadakid7622]

People are often shy and awkward when being filmed. It can take a lot for most people to become comfortable being on video. Have a friend film you with their phone and have them ask you questions and see if you act the same, now imagine it's going be seen by lots of people.

[@MarcianoLansu]

These series are such a guilty pleasure! I had no idea where #normcore was coming from prior to this video.

[@rafiki191]

Absolutely loving season 2! No one has a better personality to present this than Alexa, and it's produced beautifully!

[@sexycutiehottielovelyfoxybabe]

i am obssessed with british vogue channel X so honest, comfortable to connect.. thanks X

[@jessejames6688]

This has been my favorite episode of any so far! Lovely series. The last interview in this film was especially fascinating. Linguistics and sociology-esque stuff? Awesome.

[@AnastasiaSinsh]

her narative is perfect!!! loooooove these series! please don't ever stop doing them Alexa!!!

[@miraelee3181]

If future of fashion, we need discussions on diversity in the fashion industry and sustainability, and exploitation system of garment workers!!!

[@CormacIRL]

*cocked eyebrow* 'tied with "bae."' Alexa losing it gave me life. That was the most fashion moment so far, a business ran on being the unspoken generators of cool terms. They're literally the people my parents are asking about when they ask where these new nonsense terms come from

[@SoCalDreamer91]

Me too lol. It is interesting what new kind of new jobs/careers / "neologisms" will arise from the future of fashion

[@lydiaa9594]

But they had a point

[@lucxl.5796]

actually not really...k-hole is an outlier, and they didn't at all intend the terms to have that traffic or circulation. but yeah you could say that a lot of the assumed authority around these terms ought to be questioned.

[@angeliqueroux3017]

Revisiting this 6 years later and everything’s -core with all the aesthetics we have today ^^

[@aneerhtak1033]

Ive fallen in love with this series,seriously.💗

[@BH-he3wg]

I love how Alexa can charmingly depreciate their pretentious rhetoric by telling them she has no idea what they meant when they said Neologism

[@meghasummerpappachen4494]

Yesss

[@sarahcross9325]

Another fabulous episode Alexa!! You ask all the right questions & get all the good answers!

[@PiaAmorin]

These videos are spectacular. Thank you so much for putting them up! Cheers x

[@xoxosahar]

OMG FASHION LAW!!! thank you so so much for doing an episode on that I have researching it like CRAZY and its so so hard to find any information on it! I cant wait for the next episode hollyyyyyy

[@paolafrattesi5012]

absolutely loving the series! very much looking forward for the next episode with fashion law!!! keep up the good work, vogue uk. you're doing something beautiful!

[@chescacruz19]

learning so much with fashion because of this series. Thanks, British Vogue! :D

[@bulabula80]

this is such a wonderful series!!

[@Oliveoilextravergine]

I could listen to you all day long, Alexa😋

[@zorkagorgieva9531]

I love when alexa chung does those tours through fashion industry... She is just an amazing woman❤️❤️

[@fieldsofspace]

This is great and Alexa can only make it better. Looking forward to the next episode!

[@antoniap9823]

I am at university aspriring to work in PR and/or Marketing but it is bloody hard to get an internship in that field without lots of experience. Videos like this make me even more motivated but in reality no one will even give me the chance to actually show my passion and creativity.. Still hoping though x

[@juliacoejj]

+Antonia P I feel you! :( Good luck!

[@dddhhhxxx]

Just a thought. But find a small local company that you believe you can help. Offer them free PR. This will give you experience and resume info... Best of luck!

[@annazarpellon5144]

I totally feel u, what are you studying?

[@annazarpellon5144]

sei italiana?? perché anch'io sto per studiare digital marketing @@sarahjessica6005

[@jktraders6525]

@@juliacoejj 6rt7⁶I 0

[@snowfert]

I so enjoyed this!! Theres a certain quality about it and I adore alexa chung

[@TessaHollySparkle]

I can't get enough of Alexa in these, I wish each episode was so much longer! x

[@jrobin4576]

Tuesdays are international FOF days. Love what your doing Vogue. Please, for goodness sake, don't stop. Merci.

[@erikschlz]

can't describe how much I love this series

[@caitlin6269]

This is by far my favourite thing to watch on youtube

[@DionneKaliisa]

Loved this video! Every episode has been awesome!

[@abrilp7381]

I LOVE THIS SERIES!!! Good job Vogue! :DD

[@christelringelmann]

Really enjoying this series. Alexa is so watchable!

[@alexisevillafc]

Thanks for sharing !

[@annadanielsson7924]

Thanks for Sharing!

[@sofidiaz9510]

I love this series to death! keep the hard work! alexa is just perfect for this.

[@micaelaborja5060]

Great Job Alexa and British Vogue

[@dalanium98]

ugh this is so so good

[@Suerte619]

Don't ever change your spokesperson cause Alexa Chung is the best!

[@MJ-ml2vz]

Alexa Chung, is the Vogue right now!

[@joanneyeap3220]

The interview session is helpful enough for university student like us to know more about what we want in the future instead of wondering is the public relations field broad enough for us to explore, try different things, do things that we passionately in love indeed.

[@johannjara173]

Amazing keep up the hard work 👌🔥

[@katiewintter2686]

Please bring this series back 😭❤️

[@snehaharshita3911]

a lots for love alexa and british vogue!!!

[@mauhuff]

This is so amazing :)

[@janals2]

Great episode. Wonderfully done alexa xxxx

[@richardday5647]

Love The Girl - Can't get enough of her. How many people and things get better over time? Alexa Chung!

[@vivianevenancio6502]

I'm binging on Alexa's vídeos about the fashion industry. Gosh! She's very good, a natural!

[@willowstring1249]

Woooo! I so badly want to work in fashion. Love you Alexa also 1st comment

[@saralarsson6577]

Great content! 👌

[@shannontan92]

Please revisit this series! Its one of the best series from British Vogue!

[@bjjking1000]

Great video

[@sexycutiehottielovelyfoxybabe]

so inspring and helpful for life.

[@peachi_]

i love alexa so much aaaaaaa

[@einsommerkind]

Really interesting! Thx

[@sarahchofakian2564]

Thank you Alexa!! I loved!

[@michelljohanen8275]

I love this videos

[@gwtl301]

can't get enough of Alexa!

[@aminafied678]

Couldn't help but notice how well put together Brian Phillips looked!.. Also his velvet blazer brings out the colour of his eyes.. haha this was so random

[@katecrowe381]

Omg Alexa! Perfect video ❤️

I'm obsessed with her!

[@lielmizrahi3380]

The #normcore editing is so cool

[@whiskitty]

And Alexa is so charming ❤️

[@pandaaninja]

i honestly would not know what to do with myself if this series ever stops

[@laurak2173]

Alexa is always so funny!

[@EnglishRoses89]

Loveee Alexa!! ♥ Her style is so cool x

[@PrincessaAnastasiya]

So great

[@atbinhaddidi2932]

Cool video

[@ellasim375]

Alexa is so lovable!

[@annasabally170]

Good video

[@roseandren156]

Nice video

[@whiskitty]

Binge watched til 4.30am. Best thing ever! Can't believe I just found it.

[@BeverlyHillsBoss]

wow please binge watch my shows I would appreciate the love

[@abujabal6015]

Great!

[@emadkazmouz2654]

Love it

[@rykard7374]

Interesting!

[@sophia4016]

Love you Alexa❤️❤️❤️

[@durga8618]

good video

[@_narcissist]

13:33 her prediction was right holy cannoli

[@orkidbox]

K-Hole's work sounds so interesting.

[@pablobaumart1337]

Music is amazing :)

[@amaniteklehaimanot6533]

I love the fashion.

[@KelseyAlexandrea]

Watching this today and seeing all the sleeves, I'd say these people are psychics

[@abfhsyafrrun5742]

Wow nice video

[@TeddyDanyable]

Love your accent 🔥

[@nelekrayl1162]

yaaaaaaaaaaaasssssss a new video

[@indiahunnikin7117]

they soooooo know what's gonna be big in fashion - they're just keeping it secret! :)

[@meganhumble4265]

+India Hunnikin I wanted them to say so bad!!

[@AS-ri1mb]

Shoes darling, shoes. They’re ALL the rage darling.

[@theuncomplicateddiva4253]

When is there going to be another series of FOF with Alexa??? Need to have a series every year

[@laradara7175]

The way the models feel on the ground and made a dance was a good concept

[@Robertking1996]

The K-Hole were very intelligent, I hated the normcore phase with all my life wondering who made that shit up. But seeing it's from them actually has been intrigued, they should make another hot term.

[@thecanadakid7622]

normcore never went anywhere. It never had a phase.

[@valeriaalvarado924]

You should put spanish subtitles please. I understand just a few parts. This is so brilliant.

[@mrtakooo1]

awesome

[@AnkeshShah]

K-Hole blew my mind, omg.

[@OMGIGILY]

Ah this was my favorite episode SO interesting and SO inspiring for young writers like me that my interests can go anywhere :-)

[@BeverlyHillsBoss]

very cool that you're a writer, I'm in PR. Let's connect!