How To Write Facebook Ad Copy (With Examples & Notes)

[@bilalmalik-copywriterconte270]

Video starts at 3:05

[@djahidadahmoune8850]

هههههه.....لديك سر الأسرار.......لالالالالالالالا حسبت أنني الوحيدة التي عرفتــــه

[@petermwanamwenge8231]

😂😂😂

[@isaacbrosius]

You could argue it starts at 3:43.

[@mansoorayaz5815]

I have never understood Ads better than this before. I always considered short ads stupid and thought "oh! Nike doesn't have a good copywriter to write a better ad copy than this one-line ad". But after watching this video it got cleared. Thank you so much amazing videos.

[@AlexCattoni]

Glad this helped clarify it! Thanks for watching ⚡️

[@gqn2]

6:15 Five level of awareness. 7:03 Totally Unaware ad example. 7:39 Problem aware ad example.

[@jonathanspivey5842]

Taking a break from writing Facebook ads to watch this. Perfect timing.

[@thetasouldoctor4240]

Me too!!!

[@AlexCattoni]

Wooo hoo!

[@artburnscoaching]

This episode is GOLD!!! I’m just about to dive into the fb ads world and I couldn’t be more grateful for this (as usual) spot-on content!!! Thank you, Alex!!!!

[@AlexCattoni]

Aw yay. Hi art!!

[@bhavyaaggarwal456]

"Do i have to see all her previous videos?" This is the exact thought that stroke my mind because from the eyes of a content marketer, she is simply brilliant! But also being lazyyy at the same time, it daunts me to watch all of her lengthy videos/tutorials. To Alex, can we expect some series called - 'Quick Copy Shots' with videos of length not more than 5 mins Keep the shine alive ✨ Namaste 🙏

[@AlexCattoni]

You can’t become a copywriter in 5 mins. Sorry love! And thank you 😝❤️

[@bhavyaaggarwal456]

@@AlexCattoni I saw that coming 🙈 P.S. Love you too ✨

[@AlexCattoni]

Haha. You know it 🥰❤️

[@jcsanchez]

Thank you so much, I just came here from your blog post about the topic. I am a wedding videographer and I am trying to create an ad, and I learned so much just from the blog post. Abou to watch the video now.

[@AlexCattoni]

Amazing! I'm glad it was helpful

[@maurofrank3607]

This video by it self is a $500 dollar 💰💵 course... 😃🙌👍

[@wallacebankley3384]

You are great 👍 surely. What I have noticed with copywriter..the Nike running shoe photography the font was to small to read 📚 why it's Vancouver city

[@VLADMOTIVATES]

ngl you are the brightest human I've ever seen , thnx for the simple explanation

[@vv2262]

Headline (power words) - Hook audience Social proof images/video. Call to action. Enhances the ads CTR click through rate.

[@EngrLethA]

Thank you so much. ❤ FB Ad evolved from the first time I placed an ad in 2018. I am puzzled now and so I found your video. I just subscribed. 🎉

[@brunovincent1969]

Listened to this doing my daily run on coconut plantation in Thailand, no video. Your content and charisma is so good that I came back to desktop to see what you are all about & you are absolutely brilliant ! That tip of of the FB add titles showing on the bottom, never realized that till you demonstrated it, thanks for that. I do web dev/design and it's highly competitive, do you think paid ads could work for me?

[@AlexCattoni]

Awesome thank you so much! And yes I absolutely think it can. What it comes down to is your messaging and being able to connect with your target audience.

[@ifejesu.adewunmi]

You really made sense of it all for me. Everything's been muddled up in my head.

[@AlexCattoni]

So happy to help! ⚡️

[@Tim_Beitel]

Thank you so much! 🤗 You actually answered a question I’ve had since I’ve started learning email copywriting. I’ve noticed in a lot of examples in the course I was taking that there were a number of photos, graphics, even videos embedded in the emails and I wasn’t sure if I, as the email copywriter, would be responsible for placing those types of things into the email, and if so what tools I would need to do that sort of thing. Thanks to you I now know that I probably won’t be responsible for that part of the email ❤️

[@AlexCattoni]

Awesome! So happy I could answer that for you :)

[@ryanrosal8013]

Thank you for this tutorial Ms. Alex❤❤

[@AlexCattoni]

Thank you for watching!

[@octane2344]

Definitely take notes on this video. Wow. The analysis was insanely amazing

[@AlexCattoni]

Thanks for watching! :)

[@nandini2999]

This video had very attractive thumbnail. I just couldn't take my eyes off. Can't stop admiring it. Thank you for your pleasant work Alex. You are like magician in art of writing .

[@AlexCattoni]

Wow, thank you so much :)

[@kushagraoberoi6496]

Exactly what I needed! 👏🏼✨😌 Alex saves the day, again. 🥳

[@ganeshdandekar4651]

It was really helpful. Thanks Alex :)

[@user-rk4ok8hz8l]

Woahh!! That's what I was looking for Alex. Thanks a ton. Maybe you can share how do we find long form ad copies in ad libraries. It's easier to find short form ad copies as it's everywhere but it's difficult to find long form ad copies. "How to use Facebook Ads library to maximize your copywriting?" This could be a great topic for your next video.

[@understandyourselfenjoyimp2078]

WOW! I recognize quality when i see it! thank you so much for all your effort! it was outstanding and very helpful!

[@AlexCattoni]

Thanks so much for watching!!

[@a.s_musings]

This video was insanely useful!

[@AlexCattoni]

Thanks for watching!

[@kittycat52728]

Would love more Instagram and Facebook examples! So happy I found your channel!

[@Mohdzn]

great video, i admire the hard work youve put into this video. I can definietly see a lot of the skills from the adweek copywriting book by joseph sugarman.

[@chinmayeedash4125]

This video is a pack of wonderful information. You've covered a lot in a very short period of time. Thank you so much Alex.

[@AlexCattoni]

Glad it was helpful!

[@adewaleolaore]

This video is gold. Thanks so much Alex

[@salescore01]

You've been so helpful and am really grateful Amazing u gave this out for free .. u deserve a big hug 🤗 thanks 🙏

[@ShivaniSingh-ve5lq]

Such valuable information in a short amount of time. This was an amazing video 😃 Thank you Alex!

[@Amenfield]

Wow how timely. This is exactly what I need for my client meeting tomorrow lol

[@AlexCattoni]

Haha perfect.

[@qadeerattawrites7719]

I initially thought I wouldn't subscribe, but this video compelled me to do so🤭🤗

[@AlexCattoni]

Yay! Glad you are here!

[@noonespecial3536]

Great, Alexis.

[@CoolRahulize]

I must say, you are mesmerizing. Beauty with Brains!!!!!

[@TheAadityaJha]

Thank you Alex 😊

[@jacobweissman7008]

“They laughed when I mentioned this free video... but when it started to play ...” Looks like SOMEONE has been reading up on David Ogilvy’s copy 😆

[@carloloru]

John Caples brotha :)

[@jacobweissman7008]

@@carloloru I saw it in the Ogilvy on Advertising book, forgive my confusion 😅

[@AlexCattoni]

Haha yup 😉

[@AlexCattoni]

Good eye!

[@krysshadel]

Very informative. Thanks Alex! 🤍

[@AlanRebane]

Thanks so much for this very informative video! Small note, I found on google that the ad headline can be 40 characters (any more will appear truncated). In your video, you are saying 25 characters is the limit. Why the discrepancy?

[@AlexCattoni]

Facebook is always changing its rules and guidelines! Always best practice to double check anything that's said in older videos like this one

[@lauramcgregor5864]

What a great video. I can see how this technique can be useful across many platforms ... not just for ads either, for our own content! Imagine having such powerful content on you personal social page that it is like an ad for your skills within itself! MWAHAHA

[@PG-ny7is]

Alex, I see your ads EVERYWHERE and I'm just wondering about your process! Do you think you'll ever do a Facebook ads challenge like the write&ignite?

[@AlexCattoni]

Hmmm... possibly!

[@PG-ny7is]

!!! That'd be amazing. Have come across too many of those marketed well but disappointing content types :(

[@nowinterflight6648]

I'm excited to start your program.

[@djahidadahmoune8850]

wooow ! Thank you so much

[@takaoec]

New to me: - The 125, 25 and 30 characters limits. - Different customer awareness, different copy. Thank you!

[@AlexCattoni]

Thanks for watching!

[@febuaricadacpano765]

This video gave me a clear direction on how to create my ad copy. Thank you so much for dropping tons of value bombs here. 💥✨

[@AlexCattoni]

Thank you for watching!

[@finksterslootchest5373]

I can thank you enough for this!

[@nagarajk4205]

Great inputs thank you for helping everyone God bless you with good health wealth and all your dreams come true Alex

[@khadeeja352]

Alex You Are The Best!

[@umeadichisomtheresaumeadi9622]

You are a life saver

[@simplybran]

Can you do another one specific for services or creatives who either make music or sell art?

[@marka.clarkii9764]

Great video Alex, you always offer so much value in your videos. I will definitely be watching this one over again.

[@Andrew_Tate_Personal]

I personally make 10k per month working from a hotel room with my retainer clients. I love my life. From Thailand 🇹🇭

[@michaelellis141]

Awesome Alex and thank you for sharing!

[@infoinspiration2551]

excellent i was really eagerly looking for a complete video about facebook ad copy because i am going to start doing this but not any video i found where described as beauftifuly and summarized as you described. I was confused about image because i am very bad in graphics and drawing but u solved my problem that it is not my headache i am only responsible of my text thanks alex

[@AlexCattoni]

Yes yes yes!

[@tahseenullahkhan6005]

Great explanation of each and everything. Love the content as well as the teaching method.

[@AlexCattoni]

Much appreciated! Thanks!

[@tahseenullahkhan6005]

@@AlexCattoni my pleasure and keep providing us with these kind of gems ❤

[@alexandretavares3693]

Amazing content Alex! Congratulations, now you have fan from Rio de Janeiro, Brazil.

[@AlexCattoni]

Awesome! Thank you so much!!

[@naturedock4791]

This is powerful 🔥🔥🔥🔥

[@j.martinortiz4264]

Thank you, Alex, absolutely great

[@AlexCattoni]

Glad you liked it!

[@shubhampanda372]

Best! Best !

[@ralphdanieldagal627]

damn this is like a whole course in a video!

[@AlexCattoni]

⚡️⚡️⚡️ Thanks for watching!

[@sanketburji1505]

That thumbnail literally stopped my scrolling😂great work Alex🙌🙌

[@AlexCattoni]

Hahaha yesssssss

[@JudgeSikhs]

Dope video Alex!! What camera is that you using?? So clean and high def.

[@AlexCattoni]

It's a canon EOS

[@magerolin3293]

This is pure gold! Thanks Alex for such amazing advice 🔥🔥🔥

[@AlexCattoni]

You’re welcome!! ❤️

[@Jonet01]

Excellent in every way, and timely too as just launching a new FB Ad campaign and been playing around with these components especially the headline and descriptions 👍🏻

[@AlexCattoni]

Woop!

[@boluanifowose8457]

Great video, Alex. Thanks for this.

[@RajAgarwal-xe9jg]

Hey Alex Want a video on your copywriting journey from beginning till now... Step by step... Hope to see soon !

[@stoyanbuchkov6109]

Hi, Alex! Your videos are always helpful, valuable, and entertaining! I was wondering one thing while I was watching the video. And that is - what is the most polite way of asking my client what is their business' market awareness? I would really appreciate it if you could explain it to me!

[@AlexCattoni]

I would say to just ask! I don't think it's rude at all.

[@AndrewProjectos]

she is like a hollywood star

[@Scalingcopies]

Awesome video. Thanks .

[@AlexCattoni]

Glad you liked it!

[@LeighDeArmas]

Good one, Alex!

[@chukwukaokoye7793]

Thanks for the insight. Do you think it's okay to write Facebook Ads especially for traffic using: Problem, Agitate and Solution method?

[@AlexCattoni]

Yes! That's a great framework.

[@chukwukaokoye7793]

@@AlexCattoni Thanks so much, I appreciate your channel.

[@manajbanerjee8615]

Great insightful tutorial. At the end of the day, it all comes to the nuanced formulaic application of words carefully and to make it a creative whole. 😂💥👍

[@AlexCattoni]

🎉 yes!

[@manajbanerjee8615]

Grateful for the hearty acceptance...it's indeed a huge morale booster, working at the core...😂

[@CoolRahulize]

I also feel that most of the tips are for native English speaking people, it actually has to be seen how these concepts work in a non-English speaking crowd.

[@AlexCattoni]

Yes! That's fair!

[@alihamza-rx1zl]

Can you tell me mam full process of ads . Who me go our ads in first page.???

[@iamemekaozor]

I can. What's your challenge Mr Ali Hamza

[@manzoorkhan6336]

Pure value.

[@XXROCKANDROLLPOWERXX]

So just to be clear, when I write an ad it goes like this: Subject line. Ad description. Body copy. And it's on the client to put everything in the correct place? Or do I need to tell them exactly what goes where? I'm starting to realize that the most confusing part about copywriting, in my opinion, is all the neuanced little things. And funny enouth, I'm more afraid of them rather than the actual body of the message.

[@AlexCattoni]

As long as you specify what's what then it will be fine :) don't overthink it!

[@ataberdi2064]

Yes, we beginners are like that.😅

[@Tamiadogu]

Great content Alex. Please are long copies ok for Facebook ads because most of the ads I've seen on Facebook short copies but what if one wants to tell a story, one can't certainly use a short copy...so my question is from your years of experience if one decides to tell a compelling story about a product using a long copy of 1000 words, will it convert

[@Tamiadogu]

Facebook ad copies*

[@AlexCattoni]

Yes! I like to do a combo of long & short.

[@07Janina07]

This video is fire. Thank you.

[@AlexCattoni]

🔥

[@wallacebankley3384]

The ad created is not a advertising the POSSE FEST OCTOBER 19-21 VANCOUVER CANADA IS GOING TO BE Alex with you special guests on stage ,exciting to meet

[@KevsGuide]

It seems that with some campaign objectives you cant place a headline in fakebook

[@wallacebankley3384]

"What is Digital marketing? Alex was named. Digital marketing of the year.. it's Vancouver . Inspiration award-winning 2024 inspiration Game CHANGER AWARD

[@TryingArtZ]

Incredible video! But I have a question. One of my clients sells a creme against psoriasis. So I would say my customers are all part of the "Solution Aware"-section, right? They know that they're suffering on this disease, BUT they do not know my product. And the example only shows how to build trust by testimonials etc. So... how do I fit my copies which are built for Solution Awareness, because they know from their disease, but do not know my product, into the classical AIDA model? Am I missing something out or am I to stuck into principles? I would love to hear from you! Have a blessed day John

[@ataberdi2064]

In the video, she shares a ad copy on how to write a solution aware ad copy, check that out❤

[@MeralEmine]

Muito obrigado, Avanco Social, pelos seguidores e curtidas de altíssima qualidade!

[@ShaneMallon]

Thanks for the info, a great help and well presented. watching as trying to figure out how to create ads for my small business (a lot tougher than i thought) your examples had quite a lot of copy in the description, does this not cause a problem? I get a message come up "Primary text longer than 280 characters may result in fewer conversions." so i have started reducing my copy.

[@AlexCattoni]

Yes! There are guidelines on how much text you can include in the description. The guidelines are (unfortunately) always changing - so it's best to brush up before writing your ad!

[@rjpadua9793]

One of your best ones yet! Great work Alex. I appreciate the coaching

[@AlexCattoni]

I appreciate YOU. Thanks!

[@subhibee9060]

One thing I don’t understand, as copywriters are you expected to actually make the Facebook ad yourself for them , or do complete your requested text and send to client to make themselves and post on Facebook ads themselves ?

[@AlexCattoni]

Just the text :) T

[@adrian7610]

Video starts at 3:35 ❤🙏

[@wilsonwaller1176]

Is the ad creative (image/video) not the most important part of the advertisement?

[@AlexCattoni]

Copy plays an important role as well. :)

[@asmaahshaiikh]

video starts from @3:07

[@faycalbenhalima9762]

is this still working ? after two years ?

[@voltairepabustan]

Great video!🔥

[@ZUBAIRKHAN-ki7ou]

Hi awesome Great dear

[@anjoelreyes9917]

Great content!

[@TarkanSeyfi]

Obrigado, Avanco Social, pelos seguidores e curtidas de alta qualidade!

[@daoudiayoub4923]

your smile will absolutely stop scrolling :3

[@souvikdas8997]

Hiii Alex, I'm your big fan

[@philrobertson2995]

The ad titles and descriptions shown look longer than 25 and 30 characters respectively.

[@elyoyo4121]

First comment... Greatest copyposs

[@roshanpremasiri1489]

Would you do me a favor?”Can we add imoji's to facebook thunbnail?Should we get any epecial permission.If i add will it violate ant facebook rules and regulations.?

[@nileshparashar6853]

Insane 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@AlexCattoni]

🔥

[@divyakulkarni6112]

How do we know what type of our audience is? Do we ask this directly to our clients? But if even they dont know, how to do research about it?

[@AlexCattoni]

lots of customer research! :)

[@wayfaringshaman]

Woah, why is the book "Breakthrough Advertising" so expensive?? It's about $500 + shipping on Amazon! And it's used! What's in this book??

[@AlexCattoni]

Order through breakthroughadvertisingbook.com - this is the ordinal re-seller and much cheaper!

[@ZUBAIRKHAN-ki7ou]

Hi awesome