How To Write Copy That Sells: My Pre-Copywriting Checklist

[@user-gk1jv4sb1o]

1. Campaign context , flow and strategy 2. Customer avatar profile ( communicate empathy ) 3. Authority credentials ( show proof , case study to create trust ) 4. Brand origin story ( history and origin , what inspires its creation , how it represents the value of company , whats the company mission and how the product contributes ) 5. Your USP ( what specific values and benefits you deliver , show your uniqueness or specialty ) 6. Product features and framework ( people wanna know what they will really get , explain all the bonuses , details and how it will work for them , create framework ) 7. Customer testimonials ( increasing trust , show the readers that there were people who were in the same situation as them ) 8. Price ( price point and payment method , show the values ) 9. Offer specifics ( Discount , conditions , refund policies , FAQ , scarcity details etc ) 10. Delivery details ( how , when and where the product will be delivered . Is it via email , or how many days of shipping , give expectations to them , dont leave any room for confusion )

[@AlexCattoni]

Great summary 👏🏻

[@user-gk1jv4sb1o]

Thanks alex 🙌 . Loving all your contents

[@joneschipeta-mrzangena9966]

Awesome kindly provide example of a real lige example of a good sales copy showing all parts e.g headline call to action etc love your work alex

[@ShimazuMerhi20]

I've subscribed yesterday and still amazed that you don't have more subs and views, your content is certainly engaging, have great camera presence/personality, add on top nice thumbnails, and even if people already know how to Copywrite or aren't interested you still have this you can do it vibe that gives one a push. Now don't get me wrong 60k is still pretty cool, u can fill theaters with these numbers but still, I feel that u should have more recognition.

[@AlexCattoni]

Aw THANK YOU!! It's been a journey, but we're on our way up & up! 🚀

[@ShimazuMerhi20]

@@AlexCattoni can i find on discord or is it just twitter

[@christiansanchez1578]

This is a very important part ! My brother sent me the video about this ! But different video but about customer avatar. How to create body copy for customer . I kept watching it couple times to understand it .

[@AlexCattoni]

Glad to help!

[@nessaswords]

Somehow when I read your emails I can LITERALLY hear your voice in my head. Excellent conversational writing. ETA: Just finished watching... This is awesome content! Thank you, Alex.

[@AlexCattoni]

Haha why thank you! That's the goal! 🤩

[@mahjabeenpahore4715]

Learned so much from this single video. 😍You have rolled tons of information in one video - from how to onboard a client to communicating and getting all the details from them. I'm sure if we ask our clients so much, they'll be amazed at our approach and trust us more for their sales page. Thank you for this video!! Want more like this! 💛

[@riddlesplay]

I'm watching your videos in 2023. They seem afresh but one thing I regret is the absence of practical examples of all this stuff. However, these videos are extremely helpful and engaging

[@hksgoodlife]

*Thank you so much for such an informative and useful content. Stay blessed😊💐🕊️👍*

[@yalajujosephine9710]

Firstly you look so pretty ☺️ your detailed jewelry and top then thank out so muchhh I have been binge watching, so give so much value and you're so you Thank you thank you❤️🙂

[@penseal.]

Campaign context is so important. You said the last thing you want is a disconnect in your messaging or for a prospect to feel mislead. This happened to me recently. I got a Facebook ad from you Alex. Actually, I got 3 of them--all promoting your write & ignite challenge. In your FB ad geared towards entrepreneurs, you wrote that "it can be hard to find a copywriter you can rely on to write a sales page in the time and budget you want... And if you do find one, they often don't take the time to deeply understand your brand voice and mission... Which means, after thousands of dollars and countless hours, you're left with a sales page that doesn't even sound like you!!" Then you propose entrepreneurs write their own sales pages. I thought your brand was to empower beginning copywriters with the skills to be successful in the business. But your ad copy, geared towards getting the money from entrepreneurs, who are likely not up-and-coming copywriters, has quite a negative attitude towards copywriters. It's apparently hard to find a reliable one who will do the research on a brand and business to deliver a quality sales page to the client. I'm not mad at you for trying to expand your audience and profits, but not on my back. And not on the backs of the many, many, MANY skilled, professional and creative copywriters I know. You're right about many things in this video, including that a disconnect can turn a prospect or customer away forever. Because that's what your FB ad did for me. I have lost all respect for you as a professional and do not trust your brand whatsoever.

[@AlexCattoni]

Hey Erica - wow! I'm speechless. I'm so sorry you feel that way. I stand completely behind what I said though! Many copywriters DON'T take the time to understand your brand voice and mission - and often overcharge for shitty work. I'm sorry but that's the truth. That's WHY I started the Copy Posse. To help train copywriters on the RIGHT WAY to do things and to help entrepreneurs find great copywriters. There are a lot of douchey copywriters out there. I know because I've HEARD this from many entrepreneurs and business owners and have hired a few myself. That doesn't negate the fact that there are plenty of AMAZING copywriters out there. Just like in any industry! With that being said, I am ALL FOR entrepreneurs writing their own sales pages if they can't afford a copywriter, because what I am teaching helps them too! Anyway, I don't need to defend myself or my mission. Just because I empower copywriters doesn't mean I can't empower business owners too. I stand in integrity, always - and TEACH copywriting to whoever needs it. I'm sorry that you're taking this so personally. Thanks for your opinion, though. I'll take it to heart.

[@AlexCattoni]

Just popping back in here to let you know I've been reflecting on this a lot - like a lot. More than any normal person would lol. While my intention was in no way to offend or downplay copywriters (obviously, I am one! lol), I can see how someone might take it that way without knowing the full context of what I meant. So while I do believe entrepreneurs can and should definitely write their own sales page if they can't afford a copywriter, and that there are a lot of copywriters out there who don't f'ing get it, I don't want to add to that narrative. I've chatted with my ad team to turn off those ads. I appreciate your candour and transparency, Erica!

[@nataliescenna]

@@AlexCattoni Keep up your great work Alex. For 99.999% of us, we are inspired by your messaging. Don't lose any sleep.

[@ishaqnabi5791]

@@AlexCattoni Alex, i don't think anything you've said in the add or your video wrong. There are a lot of shitty copywriters and I've been one of them for quite a while. I started a couple of my own blogs/websites and I had to improve to make profits. Your videos have been quite a help. You are not taking anyone's profits. If someone is not good he or she will be replaced that's nature and that's how it should be. You shouldn't give Erica's comments so much value. Keep up your good work.

[@k4ndy_067]

Hi Alex. Do you have a video where you directly show us your editing on Hemmingway? If not, one would be very appreciated!

[@AlexCattoni]

I don't! Thanks for the idea!

[@michaelogunniwa1497]

Thanks Alex, you never disappointed me, much love from Michael and from Nigeria 🇳🇬💕💕 💞💕💕💕💞💕💞💕💞💕💞💕💞💕💞💕💞

[@michaelogunniwa1497]

Thanks 🙏

[@hazelannolaguivel1291]

So much clarity in this one. Thank you!

[@JayPendragonWatches]

I’m so excited for the Write&Ignite Challenge! Due to work, I probably won’t be able to join live, but the community already is so wonderful and certainly will help maintain momentum without the live streams :)

[@AlexCattoni]

YASSSSS!!!! 🔥

[@alexhusarciuc9229]

Damn... I waited so much for this video, pure quality as always, good job Alex :)).

[@AlexCattoni]

Yay! Thank you!

[@tedereTSSK]

Worthwhile listening to and watching. Thanks.

[@sirisfieldnotes]

Thank you for sharing these steps. These gave me ideas to frame better questions for my clients and work.

[@AlexCattoni]

Glad it was helpful!

[@sirisfieldnotes]

@@AlexCattoni It definitely was ☺️

[@Sbannmarie]

What a great video. Thanks

[@sanmatipol3201]

Thank you The thing is needed but I don't know I needed .😊

[@AlexCattoni]

Awesome! Thanks for watching :)

[@mmmmmmmmmm710]

Loving the content. Quality content right here!!

[@ultimateenglish1476]

I am from India. Yesterday only I discovered you and fell in love with you and of course yourcontent. I must say you are working hard on your videos particularly editing coz I am also a create and know the pain of creating videos. Kudos.

[@AlexCattoni]

Thank you!!

[@kjvisual7]

You are sooo good. After watching a few videos and saving them to my library, it totally made sense to move on your offer. I just signed up. Thank you for making this valuable info affordable 🤩

[@AlexCattoni]

Awesome! I'm so happy to hear that, Ken ⚡️⚡️

[@sellysel7374]

I know that your comment is 6 months ago, but would you mind sharing where I can sign up for a course for beginners? =) Please and thank you!

[@kjvisual7]

@@sellysel7374 I will try to find out. But you should know, life got in the way and I never completed her course.

[@emmanueladegboye21]

This is brilliant @Alex. I actually took a note from this 12 minutes video and I wrote up to two pages. Thank you Alex.

[@AlexCattoni]

Woohoo!! You're welcome!!

[@pyash01]

I want learn more and more from you. Great video thanks

[@Shu93850]

Absolutely in love with ALL your videos. Just decided i want to become a Copywiter and i'm learning a Lot from you. Cheers from Brazil.

[@AlexCattoni]

Cheers! Happy to hear that!

[@venkatesapalanithangavelu]

Hi Alex Cattoni Check List sounds meaningfully hot, to fire the writing to pocket the client in Pleasantness - Cheers Alex Cattoni 🙃😊

[@AnirudhIsOnline]

I have just been learning copywriting for a while now. Your channel is very informative 👍. Liked and subbed 😀

[@AlexCattoni]

Awesome, thank you!

[@AnirudhIsOnline]

@@AlexCattoni 😀

[@IshaanAgarwal0]

Your videos are really helpful ❤.Keep going.

[@MarketingwithTk]

Hey Alex, can you also explain about communicating Change in organization as a communication manager. What tone of message, checklist and types of communication should be sent out with right graphics, presentations , visuals etc

[@AlexCattoni]

Interesting idea - thanks!

[@wallacebankley3384]

​@@AlexCattoni corporate culture members of around 5 employees with management giving updates of specific news, no one knows about anything in your company, writing on a white board ,video on updates 20min. To create better communication with management bring closure together within the organization, can be achieved differently with employee support going in front of the camera, partying,,headquarters ,off the field of corporate culture, volunteering, hobbies, conferences, cost savings incentives

[@user-wb6jk9zc2m]

thank you

[@chantelredwood2743]

Alex, it's pronounced gwa-sha. But now I'm going to pronounce it just the way you did just now @7:27 I'm stealing it.

[@ChadveeA]

EXCITED THAT IM IN THE SALES COPY CHALLENGE WOOOHOOO!

[@AlexCattoni]

WOOHOO!!! 🎉

[@sugengnurhadi]

great video, but its possible you can write down or create all checklist as e-book

[@nagarajk4205]

Nice and valuable content, Love your body language, energy level, keep it up and by the way you are smart 👍👍

[@AlexCattoni]

Thank you so much 🙂

[@kingdomlady5767]

Hello Alex I have been following up your video and I must say:you're Amazing... Really Amazing

[@AlexCattoni]

Thank you!

[@divyabansal2372]

I needed this!!!! Oh yes

[@AlexCattoni]

Perfect!!

[@liftcarryfetish1296]

@@AlexCattoni With this much cleavage, I'm sure you could sell anything. Lol. Great content as well.

[@jacquelinedunn536]

Love it!

[@baileyjayjay2204]

Thanks

[@bethmetro8761]

Helpful ⚡

[@saileebaoker4388]

Hey Alex.. love ur videos.. they are a great help. I have a request. Could u please show us how u would write an ad or sales page or anything on any hypothetical product

[@AlexCattoni]

Hm.. I'll jot down the idea..

[@rohitmane1903]

Hi, Are Gary Halbert letters useful for beginners (chapter 1-25)? Please tell should I go for it or not?

[@shivendras07]

sure they are amazing

[@AlexCattoni]

Definitely!

[@zarahmalik4065]

Hi Alex, hope you're doing well. A quick question, this checklist is amazing, but how can we ask so much questions if, it may need weeks to do this much research. don't you think, it can bother the client too. what can we do in that case?

[@AlexCattoni]

Yes it will likely take weeks to do the research -- but the research is what makes copy so good. Explaining this to your clients is a must.

[@zarahmalik4065]

@@AlexCattoni thanks for your reply, and for this amazing content. I want to join your ignite challenge, after your KZbin library. But the quality and detailing in your content may take a year to absorb, when someone like me started with seeds.

[@directresponsecopywriter1877]

Why not a gray tik yet on your channel? I think100K is a requirement... And you have crossed 200K..

[@oliverholness8033]

I've been watching lots of content searching for a teacher...my search is over. I'm upset I just missed your last class....it was like 3 days ago...smh

[@AlexCattoni]

Sorry you missed the masterclass! Be sure to join the Copy Posse newsletter to get notified next time! copyposse.com/posse

[@abrahamisaac7600]

Dope content

[@MHewed]

Hey Alex, just curious about your production setup. What brand of camera and microphone are you using? Thanks!

[@thinkingallowed6485]

"Extra bonus"?....a bonus is something extra. Good content though. Cheers.

[@derekgincoo454]

Is there a difference between writing a sales page and doing a case study or are they one of the same?

[@AlexCattoni]

Yes there is a difference! Case studies are examples of your product or service in action..

[@derekgincoo454]

@@AlexCattoni thank you!!! Do you see yourself doing a case study video in the future?

[@duskentrepreneur5790]

Good Video here. It gives massive value. I have videos like this as well. You can go into my channel for more.

[@magelovebari]

ስዉን ለመርዳት ሰዉ መሆን በቂ ነዉ ፻፲

[@christiansanchez1578]

This is a missing puzzle I need to focus .

[@artofsoma]

Hey Alex, I was wondering is it okay to write a "sample" sales page to put in my portfolio? I want to write a sales page and I actually have a great idea for it but I am a beginner and don't have a client yet. I do have a business on the side that I could write a sales page for - which would give me a ton of creative freedom to write a great piece. Would this be okay to do? haha, thanks!!

[@AlexCattoni]

Yes!!! Just always be 100% open about it

[@annalisa7313]

How can someone start their first gig as a copywriter when they never practised the job?

[@AlexCattoni]

You can practice by writing mock copy!

[@gunnar368]

A “customer avatar” is the same as a “user persona” right? That’s how they call it in the UX world anyway.

[@AlexCattoni]

Yes, it's the same

[@markmaslog3388]

Hi maam can i have the link

[@AlexCattoni]

Absolutely! Here ya go :) academy.alexcattoni.com/5dc-signup

[@jeremyhula931]

Your attitude is smoking hot.

[@stayhealthy837]

How can i contact you ?

[@AlexCattoni]

Here or Instagram!

[@TvGunslingeRvT]

Damn she is gorgeous

[@parzivalgaming6202]

Sorry i am unsubing Can’t concentrate 😂😂

[@occamslaser5453]

It's tough being a copywriter when you can't stand humans .

[@AlexCattoni]

LOL I don't know what you mean, but yes - a good copywriter should want to help other people out!

[@jadroslyn]

Could you speak a bit slower? there is so much info which is great but hard to absorb, and not great for those whose first language isn't English.

[@RainDanceMaggiee]

You can customise the speed speech & you can turn the subs on :)

[@AlexCattoni]

What Magalenda said!! Sorry - I know I am a super fast talker.. that's why I add subtitles to all my videos though!

[@Lemeetless]

Thanks