This Idea Will Make Your Business Unstoppable

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@karenwinkler3069]

I would love to have a business and money to put toward it?

[@rmwils1614]

Hey team, when I go to watch the courses on your website, the video pauses a couple minutes in. Tried refreshing/multiple videos but no bueno :(

[@blateco]

Would you consider sharing your actual prep sheet for this video so we have an accurate example?

[@TulangsoDimha]

I wanna translate your videos in my language. How can I reach to you?. Your videos are very useful for everyone. There are people who don't understand English. Therefore I wanna translate videos to helps the people and also grow your audience.

[@arohaturner5419]

Who is sitting opposite you at the table?

[@princenwaokike4687]

"To impress the poor out spend them, to impress the Rich out work them" Damn!!! Alex Hornozi

[@shaun787max]

He be spittin or w.e 🥱

[@subhasrini2706]

Oh my gosh. That fcuking powerful. (sorry for the spelling there. My keyboard is more than 15 years old. Sticky as fuck!)

[@tooeztv760]

I didn’t even have to comment it because you did it for us

[@Dulceria-La-Princesita]

@@tooeztv760 you're welcome

[@-Jason-L]

@@Dulceria-La-Princesita VCs always preach hard work

[@LaithAyachi]

I'm 17 and i have been watching your content for two years now, you literally reshaped the way i think and made me so mentally ready for the endless battles of life that are coming my way, I Know for a fact that when i am going to be successful, all credits are to you Mister Hormozi. Thank you.

[@Craftseas]

Yo u got discord? Looking for other young business guys to know

[@gokuafrica]

​@@Craftseas Hey, I may not be as young as this fellow but I've been ideating and will start my business soon. Do let me know if you're interested.

[@ary210]

Fr, I'm 17 as well and in the exact same boat

[@Jasonzapatanga]

@@ary210 same here if your guys are down ✋

[@prostick24]

I wish Alex was around when I was 17. You guys are lucky, God speed!

[@Leo-cs3wq]

This is what quality content feels like

[@lilber1192]

“I trained 4 years to run 9 seconds, and people give up when they don't see results in 2 months” - Usain Bolt

[@YaBoyfelipe]

Why did I read it as if it was David Goggins who said it😂😂😂

[@BAMCoaches]

This man will still be talked about, long after he’s gone. He has transformed the business world ENTIRELY🙌

[@EmmaSolomano]

I like using this in my everyday life as well. Meal prepping, getting my clothes out for the next morning the night before, putting things away and keeping them organised so they're prepared for the next time I use them. It all makes me ready to jump in to the important tasks when it's time to do them.

[@Marketinginhereyes]

You are not nervous you are underprepared. Facts. The more prepared I aim creating content the better my delivery is. 💯 true.

[@eb8232]

Teacher here - the reason we say cramming is bad is because it keeps knowledge stored in the working memory (short term) and makes it much less likely to assimilate into long term memory. Cramming works for short term achievements like grades on tests, but it hurts you in the long run if you wanted to be more likely to remember the content of what you studied. With that being said kids are over tested and given too much homework. The goal is for students to be lifelong learners and productive citizens, but school boards and state mandated testing makes that very difficult to do.

[@sonnywilldie]

You countered your point before I could lol. Definitely agree that they have setup a system that rewards test takers. Not people who actually want to learn

[@johnmartin650]

Congratulations on completely missing the point.

[@Ihateteenagerstheyrecringe]

Your knowledge will be forgotten/skewed over time anyways without consistent, practical applications. Meaning the current education system is not designed to make students retain long-term information/knowledge. It's just not viable and actually unrealistic. In this case , cramming has at least a practical purpose; which is to "attack" your short-term project. The more reps you do with the short-term things, the more likely it will turn into long-term knowledge. It is a PROJECT-BASED tactic, which is already a huge difference and step up when compared to the school system as a whole.

[@judimunro9279]

Yeah, I only always ever crammed through high school but in college I learned how to study every day. Way better!

[@KidCity1985]

What is your net worth?

[@amytheoptimist]

In school I did the barest minimum to pass and that was detrimental to my future success because like Alex said, preparation is everything. Now I am trying to learn the art of preparing properly. Thanks for the phenomenal content, Alex! 🙏🏼

[@feelingsintheabyss470]

Alex, i think part of the reason I enjoy your content so much is because you have the exact same mindset and mannerisms as my dad. He’s not a ceo. But he worked his way from the minimum wage worker at his company to the president of the company. One position below CEO. I feel like he has the same thought process.

[@tklyte]

When you realize how much work it takes to get good, you realize how few things you can get good at! Mic Drop!! 🎤🎤 That's all I needed to hear.

[@PronounsAreHerMajesty]

You would love the book “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown. That book rewrote my entire way of living… and pursuit. Don’t diffuse your laser. Focus it and you’ll melt through projects you didn’t have enough power to tackle before. 👍

[@EricHillAuthor]

That was an amazing drop.

[@tklyte]

@@PronounsAreHerMajesty Funny you should say that because I do own a copy and haven't yet read through it. Now I just have to.

[@easyundefined]

I love you Alex no homo, I’ve felt so discouraged recently thinking that my potential has been squandered but you are reminding that the relevant hard work still pays off. Thank you man

[@sicklecellwithdr.o]

I love these videos where’s it just you and great content. No editing or anything fancy. Just great value being provided!

[@limitless_kungfubod]

Massive yes! I was a never study and do it the night prior for an A+ type. When 911 was happening I was writing an assignment on what is the self and got an A on it! Weird things happen when you just focus, as needed! 👌

[@DanyOrtegaYouTube]

Am I the only one who needs to listen to Alex on 0.75 playback speed? He bombards my brain with so much information that I need to slow down. Thank you for being a game changer, Alex.

[@Sikkant]

Hahaha most podcasts I have set at 1.5x. With Alex I need to scale back to normal speed.

[@MonumentalTeam]

The actual best business video on the internet. This has already paid serious dividends for us. Like 7 figures in revenue added in the next 6 months. Thanks Alex.

[@PedroNogueiranunes]

dude wtf, you release a ton of useful content EVERY DAY. This is kinda crazy.

[@machinemaker2248]

He makes money when we make money. What a brilliant strategy!

[@theturtlecode4665]

Bro increase the frequency of videos. You are GOAT Alex.

[@StartupSpells]

He listened.

[@JohanFitFoodie]

"Every battle is won before the battle begins", love it! 🔥

[@AlankoOldCowhouse]

You’re perfectly right. I really appreciate their hardwork. God bless you for being so honest.

[@BADHOMBRESTV]

this video is pretty much a modernized, revised version of the 10X rule. A lot of the core principles would apply, but Alex has this unbelievable skill to make anything so easy to understand and consume.

[@bhonest-gb5zg]

And interesting you can watch whole video

[@KenaPKK]

Pretty sure Hormozi is the only person who can post a podcast-style video where he pretends to talk to another person and the comments actually like it.

[@thibautverrue]

Because we know he’s talking to his team. He’s not trying to trick anyone

[@justinbigelow7666]

It works for me as I often go on long monologues when talking to my gf about something. Like I usually create scenarios in my head as hypothetical or based on a real story to further deepen my point. I’m thinking this style is an actually great for me to do as a form of therapy for myself.

[@adithyasai]

He is doing insta live actually

[@Ihateteenagerstheyrecringe]

@@adithyasai is insta live the move right now? compared to other live channel. what do you think?

[@RiseRelentlessYT]

Work is behind the scenes Competition is easy part. - Usain Bolt

[@bhonest-gb5zg]

I love your audience really insightful quotes

[@A33x37]

I love this new style. Hormozi always delivers.

[@martinskamla6789]

Oh my god Alex I absolutely LOVE the content lately it’s so much more serious and more useful literally amazing job we are beyond grateful for putting this shit out for free Just started a 3D printing business and I must say your advice has already helped a shit ton

[@sidicksanoh883]

The good thing about this video is that you can actually improve your business and also your personal life with his advices.

[@cynthiamerryman]

7:00 Ads strategy. This floored me. When i hear the prep and optimization that these guys are putting in, it inspires me to do more!!!

[@HGFX-wo4ii]

People can either pick quality or quantity, Alex picked both.

[@KelvinTroyJohnson]

While watching this, I discovered I had a podcast interview in three hours that I had forgotten about. I would normally “razzle dazzle.” after hearing this talk, I’m going to actually put some preparation time into this subject that I know very well. I’m sure it’s still going to make a big difference thank you, sir.

[@EdisonDudoit]

No fancy effects, just pure gold content! This is my favorite format of yours thus far, other than the books 🙏🏻

[@stephenvignere2817]

It’s so great so see something REAL to understand the level that success needs to be executed at!

[@a24396]

Dude, you are absolutely AMAZING! Edit to add: thanks so much for making this video, it really makes it clear how to view effort and what the effort for success looks like.

[@FikrNaqdi]

bot?

[@a24396]

​@@FikrNaqdiNo... Are you?

[@splashmoby]

Hi I'm bot

[@a24396]

@@splashmoby Hi bot! 🤣

[@malyanamohamed]

"Wow, this video is packed with valuable insights! I'm definitely going to rewatch it."

[@Thechronicsession]

Loved it

[@tonyking7819]

Alex touches on the aspect of he keeps learning the same lesson from different domains. I like this because personally I learned the idea of a majority of lessons translate to different avenues of life this is how I believe I have profited from playing basketball and I believe it has helped transform certain qualities into business, personal, spiritual, etc

[@-Limitlessculturekitgmailcom]

This is touching to see! Thank you!

[@soumen_das]

Love you man. You are the elder brother we all need. Love from India.

[@jaredmello]

I love obstacle overcome when they try to lowball you!!!

[@joseperez-ig5yu]

Hey Alex, so what you're saying is that preparation steals the show!🎉😊😊

[@ADWie]

Hi , when the sales book wilk be available ?

[@AlexiDrouin]

The importance of preparation can't be overstated! Alex's insights keeps reseting the bar of how hard I need to work to make my own success happen.✌

[@RuddySimon6]

From $37K to $45K that's the minimum range of profit return every week I thinks it's not a bad one for me, now I have enough to pay bills and take care of my family.

[@Dr_Steven1]

How please any info

[@RuddySimon6]

All thanks to FLORA WOOD

[@RuddySimon6]

*Flora Wood is also a verified member on Te Le Gram.*

[@BillCampbell24]

Yes!!! That's exactly her name (Flora Wood) I've seen so many people talking about her....and am just starting with her from Ontario Canada 🇨🇦

[@Matt.CupitStone]

I'm surprised that this name is being mentioned here, I stumbled upon one of his clients testimony on CNBC news last week.

[@unclezizo]

I cannot believe we get to watch this for free. Thank you Alex & Team!

[@robsobi]

Start a temp agency. Go out and find the number two guy from the top business in category. Then you can use the agency as a talent funnel. Also you might even be able to use the temp assignments to get candidates relevant on the job training. While also having a record of some their work history.

[@bhonest-gb5zg]

Just started watching few days so lucky seen your ad on KZbin Alex you have amazing knowledge and so honest and easy to understand. The finding 28 problems video changed my mindset completely

[@brent-sherman]

Dear God 🙏 My favorite Alex nuance of the week.

[@cynthiamerryman]

So many people think their tiny bit of effort is a lot. They are just exesting. I want to be exceptional! Im ready to prep!!!

[@masonjongejan3035]

I feel like every video Alex has made recently is exactly what I needed to hear. Thanks for sharing your wisdom Alex!

[@kevin-haggerty]

And yet again this is the bar I have set myself to. I will work with Alex. The day I am able to present my business to Him and Leila will be the day I tell him I got here because of his books, words, and motivation to never not do the work.

[@awildbecoming]

12:02 the bar reset, I had this same feeling of going from high school, to college, to university. You realise how much of a big fish in a small pond you were

[@basketballfilmroom]

You have an elite skill of making valuable videos without looking at anyone! 👏🏽👏🏽

[@SageAwakens]

Alex, can you make a video about how to *enjoy* hard work without expectation of results?

[@kurisu_the_determined]

I like your philosophy @AlexHormozi. Definitely helps to reframe that mindset. Thank you for all you do for us.

[@cynthiamerryman]

Every 1 minute of this video is a lifetime of information!!! ❤❤❤❤❤

[@sandrog]

preparation : progress :: potential energy : kinetic energy

[@southlondon86]

mgh: 1/2mv^2

[@LewisLab.NewZealand]

I write a LinkedIn post with about 10 mins prep, I now need to re-think my prep based on your advice. I will try 1 post a week with 4 days prep.

[@Tristanyway]

I'm in a specialized B2B niche. I always think I'm good and rest on my laurels. After listening twice to this video, I decided I would put out more content. Today, I wrote 2 linkedin posts, gathered 13 to create a new email marketing automation, recorded a video of 30 minutes, now turning the video into shorts. My engagement already increased a lot. This quantity thing is so true, when the raw material is actually valuable. We never do enough. Thanks man.

[@-Limitlessculturekitgmailcom]

Wow this is epic comin from you really ! Do you mind? for privacy reasons and basically because of KZbin’s new policy, fwd this comment to my, e - mail right awat

[@-Limitlessculturekitgmailcom]

There↑.

[@sstelevision6376]

How would you decipher whether the bottle neck of your business is the quality of the leads the sales team uses, or the quality of the sales team itself?

[@bhonest-gb5zg]

Interview the customers

[@bhonest-gb5zg]

Or have someone pretend to be a customer

[@sehwagali]

Thanks for this amazing video Alex. No snake oil sales. Only pure value.

[@MarceloPacote]

*Despite all the financial struggles I and my family faced, everything is finally falling into place! $47,000 weekly profit and riches, I'll always praise the Lord*

[@MarceloPacote]

Thank God for bringing Mrs.Sarah Regina Martinez , I’m happy for the grace of God to have found me, Mrs.Sarah Regina Martinez Ad is sent from God!!!.

[@DiegoCarlossouza4]

Getting a van for our business was of priority, we needed it to aid logistics. A friend of mine in the neighborhood got me in. Today we have two vans and business has only gotten better. Thanks Sarah Regina Martinez.

[@EddieJose-xy3pg]

This is quite needful for Investors and beginners, you shouldn't settle for videos alone or you see yourself loosing all your money just like me when I started trading with this videos on here, we should be prepared to contribute.

[@Carlos-cd6cd]

I have made more than 90K God bless Sarah Regina Martinez God bless America 🇺🇸.

[@ValquiriaSantos88]

Quite encouraging seeing Sarah Regina Martinez being talked about here, I started off with 2000 Bucks ...now with good returns .highly recommended..

[@lillyflower23-f4s]

I usually watch everything at 1.5 speed but with you it's at 0.75 bc I like to listen while doing other things, otherwise I miss a lot of things haha. Amazing video.

[@TechLinkoProprietary]

Let's go Mozi nation 🙌

[@mr0sage]

I was a massive crammer during my uni career and it served me well. I barely attended class and did not keep up to date with modules during term. I crammed intensely the few days before each exam and assignment and did well (2:1 overall) but not great (which would be a 1st). I could have easily done great if I also went to class more and kept up to speed during term. Anyway yes cramming works. I believe the reason it is not recommended as the sole method of learning is that it is effetcive short term but less so long term. When you space out your learning sessions more (but not too much) the things you learn are done so at a deeper level and you retain the knowledge for longer.

[@bhonest-gb5zg]

I always prepare just like you said with the notes. But i never took it as serious

[@-Limitlessculturekitgmailcom]

There↑.

[@-Limitlessculturekitgmailcom]

Very good ! I’m working on a bridge method ; lf you’d like to know more…

[@isabellerdgz]

Agree on the prepping but not on the "cramming." Studies show memory recall is better if you study something > sleep > test rather than study > test.

[@PaulWarrenOfficial]

Would love to see you running a sales team meeting Alex?

[@-Limitlessculturekitgmailcom]

There↑.

[@manavbal4666]

@AlexHormozi please put in the description what the video is actually about, so that when i want to come back to it, or send it to someone it comes up via a youtube search

[@JohnGarland]

Thanks, I needed to hear this. I'm working on an AD and it's taking a lot of time for a stellar AD.

[@PremaDelpi]

“Preparing is a skill itself” Alex Hormozi

[@Dulceria-La-Princesita]

HE'S RIGHT! I started watching this while on the toilet, and 4 hours later, this log ain't showing any signs of stopping!

[@bhonest-gb5zg]

😂😂😂

[@PowerAI-revolutionize]

In essence, preparation is a vital component of success. It involves setting clear objectives, gathering necessary information, planning, practicing, and being adaptable. The benefits of being well-prepared are manifold, including reduced stress, improved performance, and enhanced credibility. Adopting the right tools, techniques, and mindset for preparation can significantly enhance your ability to achieve your goals effectively.

[@whiskyandsynths]

Wow this is brilliant stuff! I am working it all around a full time job at the moment so I guess i steadily increase my inputs / prep at a rate as best I can, with the goal of levelling up to increase my input and prep x 10 or x 100? At least im trying / doing atm. Problem is I'm not a machine and also need to consider health / rest - but there are probably ways I could find extra time or be more productive! My field is in music so I can totally see how this works :) with any instrument or band situation, the more rehearsal the more amazing you are!

[@shannonlapole3650]

Well dear God! Alex Hermozi you are legit ! Thanks for playing !

[@PronounsAreHerMajesty]

“It is remarkable how low the bar is to beat everyone else.” Hormozi

[@lorycatinel870]

Thanks for these first 3 minutes: you just prouved me that what I’m telling and doing is highly valuable.

[@life_video_game]

What are you doing?

[@johanteessen7620]

Hi Alex and team, I am 23 year old and have progressed into a role to help with ideas to grow the business. The guys in higher positions all have MBA's (Master in Business Administration) and told me that I should think about doing an MBA. After researching it I found that it basically covers every aspect of the business as a subject but to study it I would have to go into debt I don't want. I already started with your two books and will soon finish Leads, that has already transformed the way the lead team thinks and approach leads, which covers marketing and sales. The Question: What recommendations do you have for courses, books, KZbin channels or some other way of learning I can do to study the other aspects that an MBA will give me?

[@Notary2NotaryUSA]

I always learn 💎💎 with your content!!

[@kaizen_ceo]

Thank you so much, much love and respect...you INSPIRING, MOTIVATING, SAVING and CHANGING lives...keep at it...MAKE EVERY MOMENT COUNT...( KAIZEN )

[@leonelcardoza6213]

Since I would like your videos to be in Spanish, one of the best channels I've seen, congratulations friend, very good content.

[@ProgrammingWIthRiley]

Dude this is the secret to everything. Most people hate world and getting ahead of them is no problem. The only limit is how hard YOu want to work.

[@stretzee]

I NEEDED THIS EXACT VIDEO TODAY. THANK YOU ALEX, KEEP THESE VIDEOS GOING!!

[@Michelle_Nifty]

Alex, you share the truth and it’s very inspiring.

[@Money8OOST]

I could listen to Alex speaking forever

[@AdamWojnar-Anglie]

Alex your videos are insanely good. Love the content. Thank you.

[@sbrooks904]

he comes across so sincere. if he’s not he may be the greatest salesman ever

[@splashmoby]

He is

[@Sharkdog11b]

Anytime someone attempts to haggle or ask for a cheaper price I go up in price immediately like you said except with me that’s where the price stays. It’s fifteen thousand bucks for whatever the product is then they go “will you take 13,000.” “Now it’s 17,000.” “How about 14.” “How about 18.” “Ok I guess 15 is fine.” “Sorry that offer is no longer available it’s now 18,000.” As long as you’re not doing it with a product in a delusional or ridiculous cheap thing.

[@robertjohnston5772]

What a fantastic video Alex and everything that you speak about is 110% true keep up the fantastic work Many Thanks Robert

[@JackWillisMarketing]

really good video man very insightful

[@jethromwanza567]

"To impress poor people, you outspend them. To impress rich people, you outwork them" 🔥

[@mygodreigns9964]

This is exactly EXACTLY what I needed to hear. This is the key. Thank you!!

[@ripscrewzu]

Value per minute here is unequaled bro. Thank you

[@marcusthomas9606]

You say they work one month for a video so How do you pump out videos so valuable on a daily Basis then?!?

[@jacobcooke-tait2711]

Hormozi was right to switch back his content style. Over the last 3 months with all the flashy edits I watched maybe 1 video. Now that he’s switched it, the content is a lot easier to watch.

[@MaycolDLN]

This humbled me… I needed this reality check

[@philmaturanodrums]

Damn!!! Spot on!! 26:42 MMMMMM!! Nuff said!!

[@dannyquiroz5777]

Hit gold at 23:29, drop the mic

[@RealEstateShortlets]

This changes everything for me. Thank you Alex

[@anhhuynguyen4969]

23:30 you don’t have anxiety, you arches underprepared you have work that you should do but you didn’t It’s very easy to impress poor people, but it’s hard to impress, wealthy people. You impress poor people by overspending but you impress we’ll see people by outworking them honestly, five minutes of preparing for a 60 minute meeting will be much better than trying to overcome your incompetency by your words. the battle is won before it even begins 3:40 6:15 what to prepare for 17:10 example of preparation

[@eb8232]

Would you be willing to share your video prep documents? Having a reference point would be really helpful

[@Bruno-dx1oy]

Thanks Alex, just bought 50% stake at Chipotle while working calves so I can get to $100M aswell

[@wendtproductions1251]

As a bull rider, I appreciate the rodeo and bull riding analogies.