Business Owners: You're (Probably) Not Good Enough

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@moderndesign5282]

2.37 million followers and 300 comments, scam alert 😂 please stop scamming dumb ppl

[@yamafanboy]

No disrespect to you Alex you're amazing and you have motivated me to an extent that I could never repay you for but if I have to be 100% honest I knew Leila was more hardcore than you are from watching her content and I wish she was my personal entrepreneurship mentor.

[@Demariomccowan325]

A

[@obakengmogafe]

There was a period a few months back where your videos were becoming quite redundant and a bit stale but now every new video is packed with new value and new experiences for us to learn from. I know it must be difficult as all good things are but thank you for going out your way for us, as always.

[@shaun787max]

Dude if you think his shit was getting stale you’re either a dumass or a Billionaire

[@daniel.sandoval]

The Gary V cycle haha

[@staminadaddy]

Thought I was the only one thinking that!

[@indifferentphilosophy]

As long as you were taking action, it shoudnt matter how redundant or repetitive his content gets

[@BlueEclipse61]

@@indifferentphilosophy shut up

[@user-di8lg8ky4b]

Dear lady who commented: please comment more so that we get awesome content like this 😂

[@ddfelder2]

Facts😂

[@KayRadebe]

"Personal excellence is the ultimate rebellion." This black girl from South Africa just made that her life motto. Thank you Alex.

[@abduleh9926]

He’s put every “business guru” out of business. Love you Alex ❤

[@0Fuksgiven]

Alex talks common sense. The vast majority of his fan boys/girls are absolutely clueless and ironically, probably just not good enough.

[@iamjagold]

No. He challenged them to do better. If they're out of business they just quit.

[@revogenmediadotco]

What i love about his and leilas growth is that they by default expose scammers & fake gurus.

[@vortexreport]

and people thought iman gadhzi is on this mans level

[@riditnimdia13]

Bruh what even 💀

[@TusharThakurFit]

Nobody thinks this

[@PerspicaciousMindset]

Iman's nowhere near this man. He just looks rich and acts rich. Alex is actually rich. (Not saying Iman's broke, but there's levels to this game)

[@adham000]

What!!!

[@567xd]

100 million? Don't think so.

[@user-nv6uo4zk9y]

"I'm not saying that bias doesn't exist...it ABSOLUTELY exists.. but we have to live in a world in which it does exist AND we win anyways".

[@indifferentphilosophy]

Freaking chills when i heard that

[@lissettehurtadoschoel7573]

“Working out is modern couture. No outfit is going to make you look or feel as good as having a fit body. Buy less clothing and go to the gym instead.” -Rick Owens I admire your physical and mental strength, Mr. Hormozi! Thank you for your wonderful wisdom! ✌️

[@MrFox1111]

Have you seen that dude and his wife? I'd take that statement with a grain of salt unless you wanna fuck zombies.

[@byronrogers4489]

Be so good they can't ignore you. Steve Martin

[@BulletproofEveryone]

Don't take a shot every time Alex says, "The thing is." You will die. Great content, he's rarely so fired up.

[@ReachChrisYoung]

I've only just heard of you; I'm a broke, service-connected, disabled combat veteran who that VA has failed. I have $0.03 to my name and starting entrepreneurship & getting my personal physical fitness in check. Thank you for posting this video, packed full of the first words I've ever heard of to frame the reality check that the only things that will change someone's position is action -- and everything else used as a claim on why action cannot be taken is used as personal excusal away from mission accomplishment. Mad respect & please keep doing great things, Mr. Hormozi! I will be listening to this on repeat for quite awhile.

[@alexandrutotolici2877]

You rock dude 🫡

[@JamesSmith-rd2xv]

Alex can you please make a long-format, action-based video with the steps and advice on how to structure, execute and commit to a SEASON OF NO? A lot of people, along side myself want to start a season of no, monk mode, ghost mode, whatever name applies, but we mostly do it too extreme and don’t stick to it. P.s. you’re amazing and don’t forget how many peoples’ lives you have changed with your content👊

[@PrivacyDefend]

He already has a video on the season of no

[@JamesSmith-rd2xv]

@@PrivacyDefend I know, that’s why I stated a more detailed and step-by-step approach, both him and Leila have gone over it

[@jmc6326]

Step one: Figure out exactly what you're trying to accomplish. Step two: Figure out who and what besides that still needs to be a priority (spouse, kids, etc) Step three: Say no to literally any other thing that exists until you accomplish your goal. Asking for a detailed step by step is just an excuse for not starting. You got this 👍

[@howimmaking]

Your content has taken me out of my own head, and so much further along in my journey. Embracing discomfort and doing things despite feeling like I wouldn’t be able to has been life changing. Thank you!

[@Colton_Adams]

This is probably my favorite video you have posted. I have been studying your content and took notes on over 100 hours worth of your business material - which I favor for the record - however, this video I think has impacted me more than any of your other lectures.

[@clahss]

Been a little over a year that I've began watching you Alex - I start my first business soon. Everything I've done so far is a huge credit to you. I've been grinding the older videos, taking your advice. Many thanks. You reset my bar often.

[@moosuh]

I love this fake podcast format

[@anuragbhandari7868]

Alex be like it's more efficient this way 😂

[@amberamorr]

Be Better Than the Bias! Mozi's Mind is Unmatched!

[@itsdbl]

This couldn’t have come at a better time in my life. Thank YOU.

[@_4le]

What a mind that Alex has. He doesn’t even know how original his thoughts are. You know why I learned here Alex? Because you’ve found a way to make me emotionally attuned to this subject. This hit a cord. Thank you.

[@yourewelcomeamericathepodc1601]

Love having this style of your content back and booming!

[@marrero1337]

This might be the most real, raw, truthful Alex Hormozi video ever. This man is spot on. Bravo 👏🏽

[@MartijnVermeulen]

Man if this does not hit you like a ton of bricks I don't know what does. Also, I am so, SO glad Alex and his team decided to shift to this style of content. Keep it up! Thanks a lot.

[@hadisulman1675]

Best video you've released man. Honestly. I would love to see more vids like this, where I see passion, the tone everything. I trust you more now. I don't comment often at all.

[@havenamz7854]

Love this video Alex! And the heavy content dump. More more more!! Brutal honest advice that will actually help people

[@simonomisore1016]

This is one of the best videos from Alex. I've been thinking of this for a while. He is spot on, the reality is nobody cares about your disadvantages or your biases. You just have to be that good that you drown out the fear Thank you 🙏🏾 Back to work

[@dapperlooks4959]

Ay! This got me fired up. 🔥 need more content like this

[@tobiast.3986]

I love how emotional this speech is.

[@_noahwainwright]

Wow... This hit home. Thank you, Alex

[@kendellculbert]

I’m so thankful for you Alex, today I was seriously on the verge of giving up when I’ve been working so hard. Thank you for reminding me that I need to work 2x as hard to get to where I need to be, regardless of anything standing in my way. Your motivation and inspiration has truly helped me more than you know. Thank you for being you.

[@th3awak3n1ng2]

Thank you for putting this out there on your platform. I feel like every person feels this way but just keeps quiet about it

[@liltrailblazerx6026]

So unbelievably fire 💯🔥 Keep up the good work Alex!

[@joseperez-ig5yu]

Hey Alex, you gotta get fired up more often! There are always look down on others just because they want to. Keep uploading more of this YT content because we embrace your point of view.🎉😮😊

[@raeroms9589]

Love the energy. I can feel it. Thanks for transmitting

[@markrosin8257]

Love it. Thank you for the time to share.

[@PowerAI-revolutionize]

22 minutes of pure gold and truth! Thanks Alex

[@andrewmayo7457]

Absolutely loving the videos Alex has put out in the last 2 weeks since he changed up the content and format

[@jaceandjudy]

i've been loving the new video style! thanks alex!

[@josemagallanes7779]

Alex always bringing the wisdom. Thank you brother!

[@EricNord]

I grew up as a kid with a birthmark. I've had to create the win my whole life and overcome immediate judgment. I fully endorse this attitude and way of life. Excellence and delivery will always overcome bias. At the end of the day, leaders want people around them who get things done and keep the miracles coming.

[@peepholepeople4490]

Okay where is this birthmark?

[@EricNord]

@@KingCosmicc driven to perform ;) "Rich" is a by-product, not a goal.

[@selinbilgin3181]

Such a necessary conversation, and eloquently stated. Thank you, Alex!

[@sitoudesouza985]

I use to bartend in airport bars and I guarantee I when I started back in the early 2000's the tipping steotype about blacks and Asians was strong but by 2010 when I quit bartending and graduated from college the stereotype was somewhat vanquished by guys like myself who tipped 2 to 3 times more than the average person would. Years later I noticed less shocking expression from servers and bartenders so I suspect they've been seeing blacks and asians purposely tip 2 to 3 times more than the average person. This video is gold. One of the underlying messages is something Alex said awhile back: "We'll do what is required" and I'm paraphrasing Alex here, many business owners have no idea the work that is required to be successful. T. Edison and M. Jordan failed their shot thousands of times before the became the GOAT at what they did.

[@sebastianrq7534]

Thank you for making this video! I completely agree with all the things you said, and it is so well explained!

[@jordansalerno3366]

Love this Alex. Thanks for sharing

[@JoyChristos]

Thank you Alex & Leila. You speak truth. Most people sugar coat. We need this transparency.

[@TheOGDesigner]

ALEX, THIS IS THE BEST VIDEO I'VE EVER WATCHED FROM YOU. AND I'VE WATCHED A FREAKING LOT!

[@DanDoesGame]

I wish you understood how much you've changed my life. I can't wait to get to the level of having you as an investor. This was another invaluable video man, Thank you for what you do.

[@AlexiDrouin]

Thank you for sharing these insights, Alex!

[@Anabolic_Alec]

Saw Alex talk about this on the live a couple days ago! Turn around time is fast for making content 👍

[@jwhetsel33]

Something anyone watching could relate to… at some point in time. Fantastic inspirational advice. Bravo!

[@MsGreenlamp]

So Alex dresses like this to shock people that he's literate. Got you.

[@Tetsuo01]

Probably more likely that he just thinks it’s comfortable

[@SeanHardaker]

He spoke to this in another video. It's to avoid having to worry about what he weara and he can wear the same thing in the office and in the gym.

[@Torqed4]

Bro you CRUSHED this video.

[@davideylerYT]

Preach it Hormozi. Love the passion!

[@junglestrut]

if we truly want to get rid of indentity-ism, we would stop bringing up indentity-ism, and instead bring up character-ism, behaviour-ism & meritocracy-ism 🙏 imperfect, but still a step in the right direction, in my humble opinion 🙏 may we all be more discerning and understanding of each other is my hope 🙏

[@zenlifetv4837]

I don’t think we need to understand each other. We need more people that understand themselves. We project on to others the ignorance of what we think of ourselves.

[@TheCherelynnShow]

The passion in this video is encouraging 🎉Thank you

[@CassandraRosen]

So many truth 💣 s on this. Own your weaknesses, attitude problem, refusal to act, resistance to new ideas, and cognitive biases that are holding you back and keeping you from winning.

[@DonTunji]

This is the best video from hormozi man, 11/10

[@D33Lux]

Alex is the mentor every young man needs. Thank-you Alex for all great content you put out there to help people succeed.

[@warchefseed]

Your videos got recommended at the right time of my life.

[@SuperHumanDrew]

Alex… so much fire. 🔥🔥🔥 Thank you. ♥️😮‍💨🔥

[@nandotheessen]

You leveled up man, thank you!

[@cnajuan]

Thank you!! This is the spark I needed

[@jackyclau]

Jeez... this video is ridiculously good. So good, people probably forgot that this video is just a dude talking and sometimes checking his notes. Probably one of my favorite videos, and I shared it with a friend (:

[@EcomCarl]

Great perspective. 👍 It’s vital to recognize biases as learning opportunities and focus on personal growth and skill development to truly succeed in any field.

[@Seth-ek7ys]

Alex, you are just killing it

[@jdtransformation]

*SO* glad I stuck around to the end (@21:15) where you mention your wife that “she loves it” and “we’re gunna f’n murder them”! So amazing…. Great reminder of the kind of pier (mentality/passion/growth) that I want in a partner. Sadly - my last partner and I loved each other so much… but differences in our ‘appetite for life’ eventually led to the end. Thanks for being willing to share insights from your personal life… very appreciated!

[@KikiYourRealtor]

“Personal excellence is the ultimate rebellion.” I love this!

[@RandyBacdi]

Alex this phenomenal. Absolutely true. Could not have articulated it better myself

[@user-hs5vp9if9i]

Love this video!! Takes all the usual excuses out completely!!

[@ishaanselly8666]

DO NOT DELETE THIS VIDEO GREAT WORK ❤

[@davidr7236]

Alex, i am not (currently) a business person. But you're video is not just great life advice, it's great growing up advice for kids. Going to play this for my 12yo son. Thanks.

[@yanafridabinaev]

Loved this talk Alex! Agree with you!

[@thomasalimohamadi9140]

Great video Alex 🙏🏻

[@th14pros90]

You are right, there are those not even doing anything not even trying but only spent their time saying what other should do.

[@joshualeigh6417]

Thank you, Alex. Thank you for saying what you say.

[@Domjackson747]

Mozi, being a genius hillbilly is the craziest frame I ever heard from Mozi 😂😂😂

[@copysamurai]

Needed this, thanks

[@Monas99]

this is FIRE! LOVE IT SO MUCH!

[@HowToCredit]

to anyone reading this.. keep striving for greatness, the road might seem hard, but that means it will be worth it in the end. your blessing is around the corner. DONT GIVE UP

[@andrew9360]

Starting a new engineering job in a few weeks, where I'm going to be starting 6 feet under and will need to put in double the work. Thanks for the encouraging words.

[@rayngibbs9402]

same bro gotta put that work in for a permanent spot

[@elwyndavies4746]

10/10 rant 🙌 - it reminds me of one (of many) great lines from Ted Lasso that I have shamelessly stolen when talking about confronting bias: ‘he thinks he’s mad now, wait until we win him over…’ ‘He’ll be furious’

[@NathifaCurtis]

Gay men sometimes marry women. My ex and mother of my child only dates black guys yet still makes inappropriate racial stereotype comments about the black community. Marriage doesn't define whether a person is racially biased.

[@superartist271]

Listened to this during legs and damn im pumped

[@christopherwissman5453]

I feel this heavy brother. I’ve debated this topic with multiple people.

[@addmad99]

better than the bias... easier said than done. You don't reward people who are biased towards you. There are limitations in job roles, you can't cross them.

[@FitCoachpl]

Thank you for this video😊

[@onebasemedia1166]

One of the best videos he's put out.

[@JoeBuza]

The GOAT. I resonated with every word

[@ddfelder2]

Boooooooyyyy Alex be dropping that HEAT 🔥🔥🔥🔥🔥🔥🔥🔥

[@jeremiemcgaw5282]

When you can passionately articulate your pov on a sensitive topic and still sound intelligent… There will be a revolution of standing for things, rather than against others. There will be less people “sitting on the fence”. It will be ok to hold ourselves, and others, accountable to high expectations.

[@ajmouton92]

I'm a mixed-race person and will say that this is my favorite Alex video. Wow, so much truth and a great attitude to have to be successful.

[@kovachlm]

It ALL comes down to this, Say it with me: “Don’t believe everything you think.” TYVM

[@mohammadalmamun3657]

Love & respect

[@TotallySafeAir]

THANK YOU ALEX💌

[@Ajay_Cheema]

I re-subscribed. Love the business owner content. You're doing God's work, fam.

[@trademarkfactory]

Thank you

[@sunnc]

Yess posting the IG live. Let’s gooo. This isn’t just for business owners. Hopefully the title changes.

[@SHANE_B22]

Dang guy, this video cuts to the bone! Very powerful content.

[@jaxwedel]

My biggest strength through hardship has been the true belief that I’m the best one out here grinding

[@josephharty5048]

And that can blind you from people who can truly help you

[@jaxwedel]

@@josephharty5048 How? I built 5 companies to $1M

[@fernanc.5851]

Love this content

[@jurkokubik6383]

Love the energy and want more brutal honesty