Algorithm Secrets Instagram Doesn't Want You to Know

[@learnwithshopify]

Sign up for the FREE First Day to First Sale Shopify course bit.ly/41dej7D

[@AustinnSearss]

Tip 1. Use reels to expand your audience Tip 2. Use photos/carousel posts to reach those that already follow you

[@mx.chi2]

This is fantastic wow great point

[@AuthorJanaeMarie]

I already do all of this. 😔

[@AustinnSearss]

@@AuthorJanaeMarie gotta keep going and enjoy the process. If you’re looking for immediate results your gonna get burnt out fast. Also, if you’re selling something. Be sure to change up your offers and maybe even the products themselves. What is your goal? Becoming an influencer? Selling something?

[@AuthorJanaeMarie]

@@AustinnSearss No. I’m an author. I want to sell books. Plus I sell apparel. Of course, I’m not trying to get instant gratification but I am trying to grow within the platform. It’s frustrating.

[@crawlersncustoms]

Michelle, wanted to thank you for all of these videos. I started my IG channel about 2 years ago. I'm very niche but have organically grown my IG to over 40k and my business past 100k this year. I've also transitioned to working full time for myself for the first time in my life and its been incredibly rewarding. Thanks for all your insight. You and Shopify are definitely part of my success.

[@denkeish]

Extremely helpful video, i’m frustrated that Instagram refuses to keep its own identity as a photo sharing platform. They want to be every other popular app.

[@vikram1477]

Totally agree! I am sometimes just put off by reels. There were some artists I like who would post pics of their work but now they post reels and the camera is just moving around when I would just like to see the work properly!

[@coeurviegirl]

greedy zucchiny

[@QuantumMechHD]

yeah really true and informative .. @quantummechhd

[@BerniceNelson]

This is just messed up though because Instagram was always a photo-sharing app but they seem to be getting greedy wanting what TT has...NOW...because they are pushing reels, TT made it very clear last week that they will be open to photo sharing and people are posting photos and photo montages (which are ranking). Why can't these apps pick a lane and give their audiences what they want? People want a Photo sharing app...so now we have creatives moving over to Vero.

[@nimbusnetwork6001]

What's Vero

[@Colorfultography]

Vero sucks

[@Marta_is_here]

Right I am a nature photographer Not a want to be “influencer”

[@whiteelvis]

Your tips are on point! For me, I've been using a tool called Boost App Social to create visuals that stand out, and it's helped me get more engagement on my posts.

[@learnwithshopify]

That's awesome to hear, Elvis!

[@mellissacarterr]

Been using it for a while now, and it's been super helpful. Love the 'meme maker' feature. Solid!

[@leasimpson]

Totally on it! Best thing I added to my social toolkit recently.

[@FahimFarooqFoto]

I can’t post just reels 😂. I am a photographer and my reels don’t get any views. Just my photos 😊

[@M3M3D14]

photographers make reels with photos all the time, you just have to be consistent

[@joybwoy]

Magnificent as I thought someone who thinks like me

[@joybwoy]

@Jackson Davies | Digital Artist What's your @

[@joybwoy]

@@M3M3D14 Just drop it people do what they love

[@M3M3D14]

@@joybwoy sure I’m just telling you facts tho. Freedom of speech my guy. You can block me

[@DanishNasarudin]

from the insights of my posts. I notice carousel seems to have 40% more non-followers views. While reels less than 15%. If reels is the go to for reach, why is it that the percentage doesn't say the same? For the sake of background, the business im handling has 20k followers, 6 posts per week (3 carousel, 3 reels).

[@thedeskstar]

Its getting more and more challenging to create a business that makes descent products that are not about 5 second videos. I guess its the world we are living in.

[@dhruvvarshney400]

I wasn't using the captions feature earlier. Thanks a ton for this video!!

[@adama2106]

Thank you so much. Finally, I found somebody who explained it in an easy and simple way.

[@loa2angelrise84]

I'm an artist and in my case, my reels gets only about 120 reach but my carousel image post gets about 1500 reach in 24 hours. those with the same hashtag same description same artwork same type of post which is sharing WIP.

[@TheSethBrowder]

I want my current followers on my biz page to see my posts. My account status is in good standing, I pay for ads. But only 8-10% see anything. Hashtags or not. Sounds or timing etc. Tried it all. You presented everything way cleaner than others so thank you for that.

[@learnwithshopify]

We're happy to help, Seth. Are there any other areas in your business/store you're working on?

[@TheSethBrowder]

@@learnwithshopify I was doing great for the last 3 years, then since July everything slowed even with reels. So I started mail chimp to have a secondary, but I’m trying to just be seen again :/ I have over 17k followers and only 100 maybe see daily posts, sometimes more but it’s rare. Beginning of years it was in the thousands.

[@learnwithshopify]

Thanks for sharing your story, Seth! I'd suggest taking some time to read over our blog here on Instagram marketing for extra information and tips: bit.ly/3OwUAKP!

[@mikym905]

The secret here is "do what works for you" but for the moment Instagram is in a huge competition with TikTok, shorts and more

[@divineglamourllc.4316]

These “fun, entertaining” apps are making it hard to exist on social media. This is overkill and it’s way too strategic. It’s so annoying

[@mknight3488]

Michelle is a living legend, thank you for keep posting this content

[@jacquelineandrea8172]

Instagram is very demanding. So I figured I would just do what I want. I post when I'm not supposed to because its a good time for me. I post mostly photos, reels are too much work. For some reason, I am doing better. Go figure.

[@SocialwithRocki]

Photos particularly Carousels are amazing and still do very well for reach especially for service based and coaches

[@laandle]

Agree especially ones that tell a story because each image is a moment to digest the content without feeling rushed.

[@thekeiraclementine]

It's a shame that the only way to build on Instagram is to make Reels. People on Instagram want to use Instagram for photos--not video content. At this point it seems smarter to just ditch Instagram altogether and make TikToks.

[@EleDErre]

Yep, basically instagram now wants to raise stupid people with attention deficit.

[@foxxieloxxie6570]

Exactly. I was able to go viral on TikTok within 7 days of creating my account and hit 10k followers within the first 30 days. I tried the same strategy on Instagram and only got like 200 followers lmfao

[@kissariat]

يعتبر تيك توك الأفضل لانتشار السريع

[@atuls21]

I've been posting quality reels with trending sounds, captions etc but my photos seems to get WAY more traction than my reels..most of reels are literally bombing and I fail to understand why.. the difference is quite striking...in my personal experience even though literally all youtubers are repeating the same mantra that reels are the way to grow but reality seems to be on the flipside. Can you explain why? Thanks

[@achatwithgoitse]

You’re actually right. Same with me. Maybe depends on country.

[@AishaandLife]

I’ve noticed the same thing over the past couple of months! My carousels perform much better than reels in reach and engagement. Maybe it also depends on who your audience is. Not everyone is into reels 🤷🏾‍♀️ it would be great for a tips creator to talk about this too.

[@bl4ckw1z4rd3]

I was curious if I was doing something wrong. But it seems that I do exactly like you!Thank you Michelle. I live in Germany, and here it is very difficult to grow on Instagram, because the Germans are very complicated people by their nature.....and skeptics

[@saby777]

Between tiktok and reels, I just love shorts and youtube.

[@IknowRENATO]

Incredibly insightful, relatable, and valuable. Killin it.

[@ImWORTHITINC]

WOW YOU ROCK, Michelle! SO MUCH VALUE! EVERY TIME! I'm getting the pdf for posting rn! AND YOU ARE RIGHT! EVERYTHING WORTHWHILE IS TIME CONSUMING! TY!

[@ad_Benturing]

This is helpful to building my Shopify business. Thank you!

[@naughtyskyline]

you spoke about this in such a comfortable way, like a friend sitting down for a cup of tea! thank you for your kind insights!

[@learnwithshopify]

Glad you enjoyed it!

[@airbnbhorrorstory]

That's why I'm in love with her. lol.

[@aliceveranodj]

Thank you so much! Instagram is changing so fast, like this world. So, thanks for your effort to make this video. 💜

[@JoshSharman]

She’s back 🤩

[@Os-kx3tu]

Calm your breasts..

[@ashtynnallen5060]

I've watched many videos with social media tips, but this video had the most helpful info! Thank you! Subscribed!

[@emil4971]

Videos that I have recorded with a professional camera and had edited together with Premiere Pro with all the trimmings usually got a few hundred views. Simple videos that I have created within minutes with the cell phone, usually several thousand suddenly. Makes no sense to me.

[@emil4971]

@Sabrina loo🦋 I don't understand how another Instagramer could help me with this problem, is this even possible?

[@DylanWyke-wd2ch]

This is such good and simple and informational content!

[@BoywithTokioHeart]

It feels so wrong to listen to all those advice that are saying things like, stop making photos and focus on Reels. Instagram was a photo App and we loved this, for exactly that reason. It’s not us that needs to change how we use tha app. It’s the app that need to evolve in our sense! I don’t know how many of us and how many time we need to explain that we want the old Instagram back. We don’t wanna a second TikTok.

[@itscoachmegan]

This is facts

[@nikitaghode2083]

Very very true. I’m a IG creator myself. It’s just very frustrating at times to see no response and no following despite the level of efforts that goes into making one reel. I liked photos better because I feel that the photos tell a better story than a short reel

[@AuthorJanaeMarie]

THANK YOU. I feel like I have hundreds of dollars just to make 10 second videos.

[@uju4615]

Even when I see a reel taking off (literally going viral).......then out of the blue Instagram pulls the plug or flips a switch and it dies an unnatural death😢. They need to explain this.....

[@SocialwithRocki]

It’s because each reel goes to a new audience

[@homeinspectionsofchicago]

Thank you Michelle! Great video.

[@learnwithshopify]

We're glad you enjoyed the video! Let us know if you have any questions we can help with.

[@jaredaugust.viewing]

Trips me out when you guys play the order sound 😂 I always get a hit of dopamine

[@jonishalondon]

I know you mention facebook ads do you know how to delete a ad account and create a new one ?

[@samiraport]

You should make a video on how you can increase reach WITH followers, not new ppl. The algorithm is no longer community based, it’s like TikToks algorithm: reach based. But what being one a million followers, if less than 1% of those watches your stories. "How to get high views on Instagram stories everytime" would be a great video. There must be a story algorithm. Things that push out some stories more over others. Talk about that 👍🏽😊

[@Adventuresoffirefly]

HI Michelle, just started watching your videos because they are so easy to follow and although I am pretty good at taking pictures and putting together reels, finding alot of the information like what you are describing above about seeing the time frame of when they look at my content I don't see. Is there a video that explains how to find these things? thanks so much!

[@learnwithshopify]

Hey! If your Instagram profile is a business account, then you can access this by clicking on your Profile page > Professional dashboard > Account insights (see all) > Total followers > Scroll down to 'Most active times'. Usually Instagram would have their own instructions that you can search on their Help Center too: bit.ly/3DiCgk2!

[@Adventuresoffirefly]

@@learnwithshopify the only problem is i only have 80 followers, i read you need 100 :-( i need help posting the right content, camera setup and gaining followers !

[@Kopi_foodie_sg]

Creating reels doesn't really get that much views or followers at times..it really depends on many factors, like whether the topic or content created are trending or not trending. And if ya add audio, got to pick the trending ones as well.. editing on reels took longer than 3rd party editor & can't even change the pace of video clips.. people still prefer pics over video as they can see it instantly on their feed while video just whizzed past by... sigh..

[@poogissploogis]

The editing on Reels is terrible. I'll make a white text piece with a colored rectangle behind it, it looks good, then I post it, and once it's been posted, the colored rectangle disappears and all I'm left with is the white text and it doesn't show up at all. It's very frustrating, I just post my TikToks now since their editing software doesn't bait and switch me.

[@RachidRachid-cy6ui]

I sell instagram followers , in case you are intrested , I can send you 100 followers for free for checkout

[@TrueLove369]

I Love her smiling expression 😍 Just Killing !

[@coursebundles5025]

amazing tips and explained so quick easy and well

[@learnwithshopify]

Glad you found it helpful!

[@consumer_solutions]

Hey! Thanks for this amazing content I want to add one opinion with you: In Instagram creators may post pictures or carousel in story to engage existed followers.

[@genxlife]

There is no universal definition of "amazing content."

[@ibrahamm6840]

Thanks for the gold information

[@MartynaMotum]

Loved the video and your voice :) thanks for that

[@laandle]

Instagram is the equivalent of the “moving the goal post” analogy disenfranchised people talk about. You do what you need to reach the goal and as soon as you get close, they move the goal and change what you need to do to reach the goal. Unlike TikTok, they push what you like and encourage you to post what you like… NO GOAL POST.

[@poogissploogis]

Yes! I've had way better luck on TikTok. I post the same video on TikTok and Instagram Reels, and the former will get 200-300 views, while the latter gets less than 30 almost every time. (I'm just starting out) TikTok feels much more straightforward to me and I don't feel like I'm constantly having to change my strategy to stay afloat.

[@robertjacksonjr]

You can b!tch & moan about it, or you can accept the new reality, adapt, and thrive. Your choice.

[@JessKaplan]

Legit, my reels views have plummeted this week after doing really well for the last month and a half. So disappointing

[@Zaracheema]

I used to have thousands of views on my videos, and then I made a biggest mistake and paid someone through fiverr to get me followers, and now i see that my reels only get few views. How can i reverse my mistake, is there a way? please help

[@iamtonykroos]

I make reels and I love how it works for me .. gained 1.8 million views and it keeps moving . and gained so many followers from this

[@Porcuman]

As an artist, I hate reels, why would an artist focus so much on reels.

[@learnwithshopify]

Reels are engaging, and can be particularly mesmerizing for artists' content. If you're able to show the process of your craft through video, you could potentially capture the attention of more viewers than with photos alone.

[@lollypop441]

You can grow without posting reels. Carousels and single pics are still working. I have more engagement on my pics than on my reels. I have only 3500 followers and hundreds of comments on every post. You have to build a community first. As soon as you post what you like and you love what you do, it will work for you. Wishing you success my dear 🙏

[@Porcuman]

@@lollypop441 I did for a week, tried to build a community by engaging with others, but Instagram shadowbanned me instead for too much engagement-.-

[@lollypop441]

@@Porcuman yep, don’t do too much action in an hour. Engage with content that you like. I don’t really have the secret for big growth and I think nobody does. Every account is different. What works for you, will probably not work for me and in the other way. Be patient and enjoy ♥️

[@M3M3D14]

Because people watch them and you make money?

[@BSPoK]

How do you have access to the course? I’ve sign up from the link but didn’t get any link or anything by email 🤔..

[@learnwithshopify]

Hi, there! I just wanted to update you here to let you know we have been looking into this internally for you, and will get back to you here when we have an update on this!

[@learnwithshopify]

Thanks for your patience while we looked into this, Didi. The course isn't available just yet, but you will receive an email when it is.

[@BARTESDJ]

It was a good 10 minutes. Thank you :)

[@dhanishsinghsharvin6106]

Thank you for this amazing video 📹. Really helpful and very informative 👌👍

[@bellaertl]

this is gold THANK YOU

[@mdinternetmarketing]

Great insights with real examples!

[@travelexplore9724]

I do everything you recommended here and nothing works…

[@stevetkay]

Reels is without a doubt the key to growing quickly on IG. Make quality content, use trending sounds, and keep your content short and sweet. Great tips!

[@digitalmarketingcentral]

Excellent info here!

[@poogissploogis]

I'm getting really frustrated with the reels. I keep hearing that it should be your number one priority to get more engagement, but I get almost zero views on mine, and I've tried quite a few hashtag strategies. I get way more engagement on my photos.

[@RukashBeauty-dz5kn]

Finally a helpful page

[@throttletherapyclub]

Got a lot of time for this video, I appreciate all the advice thank you.

[@learnwithshopify]

Thanks for watching! It's great to hear that you found the video valuable.

[@lyubomirafashion]

Thank you my darling 🤗🙏

[@AmishaPankaj]

Hey the links are not opening. Can you pls check 😃

[@ciaranmccabe4408]

Great info 👍

[@hewhotellsastory]

Photographers have been making photographic images for well over a century, they use cameras to photograph still images because still images are seen in galleries and books all over the world. Tangible products are worth more in the hand than any instagram reel. Reels is not the way forward for a photographer, who wishes to convey a sense of meaning in a still image which can viewed and studied for longer than ten seconds or so. Your advice is not sound, instagram or rather social media is destroying the art form. If you don't get that, you don't get art.

[@millenniumgifts]

Hi Millie 💫 Wow this was just the vid I needed to watch ! Thank you for the wisps of wisdom my sister ❤️ I do have a question on my mind for you please 🤷🏻‍♂️😊 ... Tell me what is considered a good % of your followers seeing your status ?

[@learnwithshopify]

Glad you enjoyed the video! There isn't necessarily a set percentage of viewers to aim for, though some external sources suggest aiming for 60% of your followers to view your stories. You'll be able to determine the number that's right for your business based on the engagement on Instagram as well as the percentage of add to carts and conversions to sales in your store whenever you're advertising a product or collection in your stories.

[@millenniumgifts]

@@learnwithshopify That's all true , high engagement is the key 🔑

[@millenniumgifts]

@@learnwithshopify thank you ❤️

[@vincentosei8337]

First time watching your video. Keep it up sister, you have really made my day...🌹🌷❤️😍

[@jessiesue]

I could use this. How much is shopify?

[@learnwithshopify]

Hi, Jessie! If you're interested in learning more about Shopify I would definitely recommend checking out our Intro to Shopify (bit.ly/2siU9bU) and Getting Started Guide (bit.ly/2uhwpXm). For pricing breakdown check this link - bit.ly/3G896VA. Have you thought about what kind of products you would like to sell?

[@relaxwithfortuna4103]

Good tips. Thank you

[@learnwithshopify]

You're welcome. We're glad you found the tips helpful!

[@UnboxingbyChaxu]

I learnt many things from this video thanks for sharing

[@Kanyakumarimyhometown]

Thank you so much❤ can you post how to improve followers for beginners

[@learnwithshopify]

Hi Sindhu! Glad you enjoyed the content. Here is a great blog post for building an Instagram Following - no matter what stage you're at: (bit.ly/3tvfQa5), as well as a free webinar to check out: (bit.ly/3X1NeTm). - Ren

[@Kanyakumarimyhometown]

@@learnwithshopify hi ren thank you so much again you replied me in person ❤can I contact you by any means or through Instagram dm?

[@learnwithshopify]

Happy to help! You can reach our team of Support Advisors through our Help Center link here: (bit.ly/3p53JyS). - Ren

[@HAFIZURRAHMAN-ej5du]

Very nice you & your programme

[@aifunplanet]

For me only normal posts are working and i get many views on them but 0 views on reels which is weird.

[@stefanwalter4985]

His name is *Logan_Ethics* he has over 5k followers🤳🤳 He's fast reliable and trusted FR🌹

[@joybwoy]

I kinda disagree with the part about abandon photos what about people who are photographers and visual artist etc

[@RajChowdhury.]

Great video 💖💖💖

[@Brobiee]

When are subscriptions coming outside US

[@learnwithshopify]

Hi there, Brobi. Thanks for your question. We're always looking to expand our offerings to other parts of the world, and understand that it can be frustrating when one region seems to get more offerings than others. Do you mind sharing with us where you're located? I'd be happy to pass feedback along to the team regarding having subscriptions available in your locale.

[@Brobiee]

@@learnwithshopify australia

[@learnwithshopify]

Thanks for the added information. Are you able to expound more on the issues you are having? What exactly are you referring to when you mention subscriptions? We have this help document (bit.ly/3B3aZ4h) that outlines how to set up subscriptions in your store which does not exclude stores based in Australia.

[@shobhatrt5747]

Please do a video for hacks for features available for sure, accross ALL regions.💟 Thanks!

[@learnwithshopify]

Hi there! Thanks for taking the time to share your feedback with us here. I have recorded your request internally, so our team knows that this is something our community is looking for.

[@sataninheelz]

how do i get my rejected ad to be reviewed? i did everything right and still got rejected, i used to be able to send it for review but now i can’t, not even on meta business suite

[@learnwithshopify]

Hi! Did you receive any communication from Meta regarding why the ad was rejected? They should have sent an email about it. You can follow the steps outlined here to request another review: bit.ly/3DDa5Mb.

[@nathanielmason1053]

The fact videos like this exist make me despair at contemporary society. None of this is important. We are living a decaying world.

[@merceehh]

I dont know why but i cant see my account status, i can't see ig didnt show the active hours ofnthe follower like it showed in the vid:( frustrating

[@charity4287]

Girl, you are so good at your job bet

[@Digitalbreakdown]

This was actually a really cool video

[@AuthorJanaeMarie]

So now I have to hire a videographer and a marketing manager just to grow my brand. Instagram is too demanding.

[@vipulkoli3706]

Thank you

[@roxiessweets]

Thank you♥️

[@MochiColorsZanos]

Can you please make a video providing information on recovering instagram account after it being disabled apart from all the appeal forms?

[@learnwithshopify]

Hey, Zulima! Thanks for your suggestion. Since we currently don't have a video about it, have you had a chance to look for articles on Google about how to get out of an Instagram shadowban? There are plenty of existing resources on how to have the shadowban lifted, such as this one here: bit.ly/3Xoq7mk. Hope that helps!

[@MochiColorsZanos]

@@learnwithshopify Thank you so much for this! I subscribed so looking forward to more content! ☺️

[@arielaM17]

but what do I do if I post reels daily but when I look at the analytics later - they don't get seen by non followers, only existing followers. I never get over 2K views.

[@sarahbejawi347]

So helpful thank u ❤

[@andilezuma6469]

Love your videos

[@ischiltz]

What is the time zone in the analytics?

[@joshtarnofsky8234]

Do you offer 1 on 1 consulting for Shopify store & IG Growth?

[@learnwithshopify]

Hey, Josh! You can check out our Shopify Experts directory (bit.ly/2YSvDRj) to hire an Expert to help you grow your business. Hope that helps!

[@Shree_Vijaya]

Great video. Can you also please make a video on how to use the blogging feature on Shopify.

[@learnwithshopify]

Thanks for the feedback! I have filed this video request internally on your behalf.

[@timothypotts3913]

I have found it more time saving to just boost posts to get followers

[@talatnomanqurashi672]

I got new information in this video.👌👌👌

[@learnwithshopify]

Glad to hear it!

[@penelopesparrow]

If everyone followed this advice I would never use the app again and many many more would not either. I hate that every post is a reel, I spend much longer looking at carousels and still photos. I don't hate reels but I hate 'empty' reels like dancing, memes, etc. Obviously everyone is different, but the biggest mistake anyone can make with their IG is not taking the time to analyse what their audience wants.

[@juannarockszz]

I’ve been posting reels every single day for over 3 months and yet my views and followers only keep decreasing. Instagram. Is. Dead!

[@joybwoy]

You are the problem then your not using the proper method also interacting with other people can done you favour

[@juannarockszz]

@@joybwoy interacting with other people can done me favour?

[@juannarockszz]

@Sabrina loo🦋 ummmmm! Because I have a little over twice his followers maybe

[@juannarockszz]

@Jackson Davies | Digital Artist will try that, thank you

[@juannarockszz]

@@joybwoy so what do you suggest that I do so that I can be the solution instead of I being the problem 🙃🙂

[@bilalrasheed5450]

thanks for the efforts to share the video...... but its getting hard to get more followers

[@danaye5608]

what about a business that is just started out that you cannot post video content and solemnly need to rely on photos .

[@rajudesai3069]

Awesome 😎

[@anastasiakeriotis2607]

Great video! Thank you! I'm currently with Big Commerce (Have been for many years) is there a reason I should switch to Shopify? I'm noticing most people use shopify. Thank you!

[@learnwithshopify]

There are a lot of comparable features between Shopify and BigCommerce at first glance. Some of the benefits of the Shopify platform include a wider selection of free and paid themes, a robust app store with tons of competitive options, optimized checkout using Shop Pay across your online store and all major social media platforms, 24/7 live support and more! If you are wanting to make the transition, or even just check out the Shopify platform, we are currently offering a special 3 month promotional price for eligible countries. You can check that out by following this link: www.shopify.com.

[@slack9400]

Thank you for the information provided. It will definitely be used as I wade back onto Instagram with my upcoming Shopify-built store. *I have some info for you that I will say in the kindest way possible.* If you want to be considered a creative-type, like an artist or musician, wear a flowy, loose-fitting sweatshirt that is the brightest thing in view. Your outfit is okay if you're an Artist painting(like I do), but if you want to be seen as a professional with definitive knowledge, wear something, well - more professional. From the beginning of the video, alI I noticed was your white sweatshirt move on a tiny screen, and your face would blend into the background. Red or black would've complimented you, the white top overpowered you. It could just be me, because I judge all videos visually.