P.K. Kannan | Technology in Marketing: A Necessary Perspective

In this "New Paradigms for a New World" ideas series video, professor P.K. Kannan examines the role of technology and artificial intelligence (AI) for marketing and examines how new developments such as Generative AI can have important implications for innovation and marketing. If you have research that examines the role of technology in shifting marketing frameworks, please consider submitting your best work to the Paradigms special issue. The call for papers can be found here: www.ama.org/jo...
P.K. Kannan is Dean's Chair in Marketing Science, Robert H. Smith School of Business, University of Maryland. This presentation is related to the Journal of Marketing Special Issue, "New Paradigms for a New World: Marketing Scholarship in an Age of Disruption." Learn more about the special issue here: www.ama.org/jo...