Philip Kotler: Marketing Strategy

[@paullwilson]

"The brand is a promise." Love this quote from this video, so very true!

[@investment-businessopportu8350]

kzbin.info/www/bejne/d6nYXpyshNF7eZo&pbjreload=101

[@sharieblanton3666]

The mantra of marketing: create and communicate value to a target market at a profit. Mr. Kotler is clearly a heavyweight in marketing. His insight is extremely valuable when understanding how to conduct product, branding and customer management. "Spirit share" is an interesting concept and I can clearly identify brands which are using this tactic in their advertising. @Volvo has a recent poetic commercial which has tapped into my spirit and love of poetry. I am looking forward to using these new tools in my job of delivering better local government services.

[@surya1982raja]

Agreed

[@manojparameswaran]

You are wrong. CCDVTP

[@mediagrafics]

i heard mr.kotler name most of my marketing class but i've no idea how he is expressing his experience in marketing.I'm very glad that i can listen his marketing lecture .thnk u

[@thegreatgarry]

Kotler is simply amazing.... the last quote in this video was very useful... we have to know the customer more than the database..so they can create ads for us... great lesson...

[@mails4waheed]

it is his teaching on strategic management i learnt in college applicable now...I like the best part of customers help in business communication plan...He is indeed a legend!

[@asishmohanty5800]

Hello Mam, We are learning & leading in Marketing with B2B , B2C , B2E with dynamic , cutting edge Marketing . This was an excellent speech ! Thank you Dr Raman , Krishnan, Rituparna Mam, Ginni Mam !!

[@bothewolf3466]

I had KOTLER's texts about two decades ago. WOOOO! #KOTLER, my marketin' DAWG!

[@GurmayFraserDarlington]

This video is powerful. Marketing strategy should include product management but more important customer management as per Dr. Phillip Kotler.

[@superdude073]

The new direction for branding for the goal of achieving “spirit share” is a fascinating shift in Marketing. As Philip Kotler says, we want to try to build an emotional relationship that goes beyond the ego. I think this is an indicator of the market itself. That is, more consumers are becoming more educated and aware of which companies most align with their values. If a company can tap into this, and truly work towards creating a world imagined by the consumers, then everybody wins (e.g. Tesla).

[@ericwilliams626]

To believe in something. The Jesus approach.

[@vaibhavdhamija1988]

I've been reading his mktg mgmt. book, for not very long ago...but being an MBA student, , watching him is always a blessing..hope i could meet him one day...

[@marwamidhat2961]

Have you seen him? ????

[@ellabanlagtas6764]

Bought many of your books Mr. Kotler, you are one of my Marketing champs

[@KasahunGizaw]

Wrwesfdřqada

[@onebrandofdemocracy]

There's a very good reason why it's called a "value proposition." Because it's "proposed." It's not "created" by the company. The final arbiter of value is the customer and only the customer.

[@mohanvenkatachalam8983]

Create communicate and deliver value to a Target market at a profit. -CCDVTP

[@taotao1975]

Mohan Venkatachalam thanks man

[@vibhuchaturvedi8760]

Bhai iss vedio ko koi hindi mein summarise kar do yr

[@zidongwang8067]

The acronym sounds like a STD

[@BenGenio]

I agree 100% with what he is saying, a lot of companies are having trouble to understand how marketing and relationship is changing. We (the students) of today will be responsable for the businesses of tomorrow, and I can't wait to be a part of that!

[@ballsdeep9400]

How’d it go?

[@fintechtelecomssoftwarepar8330]

Prof of all time

[@soufianeerraisse6362]

I like this thinker.. one of the most important figures of the modern mkt..

[@Caveman470]

Thanks to Mr kotler. His books have been quite influential in building my marketing skills 👍👍👍👍👍👍

[@opeyemiadeleke3106]

He is my marketing idol and mentor; so deep and wide in thoughts.

[@investment-businessopportu8350]

kzbin.info/www/bejne/d6nYXpyshNF7eZo&pbjreload=101

[@noelahsan80]

One of the master piece of Marketing. That is why he is called the GURU of Marketing

[@carolinaaddae4201]

as we can see every aspect of marketing methods is crucial this is a passion, vision, to make your customers feel satisfied,etc . I love it

[@cmrctube]

you are great kotler. i liked marketing because of you since i was in college we learned your words.

[@carlosadriano3891]

He is really the Father of Marketing as he is living right now to be the best in his field! he's a Great mentor of all time!

[@abdulmalikalzughaibi8193]

I studied marketing for 5 years and he explained it within 6 minutes. This is marketing

[@artwellphilani2227]

#Marketing 2024 watching from RSA🇿🇦

[@AnneLandBeachSeries]

Brand management I believe is only as good as the Trust you have built up with your customers. The fact that you have great service and a great product no-one ever has a problem referring your brand.

[@imegatrone]

I Really Like The Video From Your He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands

[@vyllageinc3001]

I had not considered the emotional connection that Marketing requires. I found the expansion of mind and heart, to now include "spirit share" especially in areas of benevolence or caring to be insightful because of the new emphasis on corporate social responsibility.

[@vyllageinc3001]

+Cinta rudmat I hadn't realized how heavily the emotional connection plays into our loyalty. Perhaps this is why I shop at Publix. Their ads and marketing convey goodwill and community.

[@Mesinkayuindonesia]

Ure the god of all students who study management & Marketing. Thank you,

[@suindude8149]

The branding is a promise by which we manage the product as the configuration.The sourcing of brand building is called the brand management.Brand is the inspiration.I am the neurology of yourself this is called the brand.

[@rrkwarmonger]

Great person. Precise and to the point.

[@s0me1uknow]

"Create and communicate value" it works both ways! He knows what he is saying! You create value and communicate it with target market... but from the perspective of marketing you also communicate with a target to create the value! these both terms offset each other..

[@DavidJuris]

Amazing video Philip Kotler these strategies are effective, Customer management Strategy is main strategy in my thinking. thanks

[@esmondpemberton5688]

That's for sure. Besides i would like to mention that I am a marketer and I utilize youtube for web traffic. this video is very useful for me thanks. go to my channel on youtube to find out more information about the exact methods i use to the benefit of my business. bye!

[@MrVinnycosta]

How about the new Project Management Strategy. P&G’s Open innovation/technology is a great example that was mentioned by Philip Kotler of how project management changed. The companies opening their doors to external R&D. Open innovation reduce costs, accelerate products launch time, and it is a more profitable way to innovate. Companies are seeking external knowledge to be more efficient and effective during their “creative phase.”

[@bangkitariwijaya]

Mantra of Marketing Create : Product management ( open inovation, open the adobe) Comunicate : Branding & brand management (all about emosional product, Mind share to heart share) Deliver value : customer management Target market : Profite

[@deniskibal9132]

Thank you!!!! It was very interesting to listen!

[@s223730]

This guy is Amazing, and the one who call him a (Father of Marketing) needs to have a superb Prize.

[@Suhail_Ismail]

Very Informative 👏

[@hologram252]

for all Dr. Kotler's fans in Egypt, he is giving a two-day training in Cairo, 15 - 16 Oct.

[@YelenaRichy]

Very grateful for that useful information... Have made some notes.

[@ajinkyatribhuwan4935]

Yelena Richy

[@aselawanniarachchi2086]

Asela

[@thofaelahmmed1948]

I am from Bangladesh.

[@guitarlover302]

Used lots of his books during undergraduate studies 😊

[@marcelric]

Awesome video

[@DevnaJaiswal]

Quality leads and marketing are so costly, and I just can’t afford to pay upfront. I’m looking for a service where I only pay for results. Any suggestions?

[@eswarimuthu8700]

I've been there. Corpoz helped me out by only charging for results. It really worked for my business!

[@shivajikolekar2434]

very nice lecture Professor Philip Kotler

[@djfilipe]

I had the pleasure to meet him once at an exposition. Marketing has been evolving a lot, and this sir has kept up with all the technological innovations to add new tools and ideas to his theories on Marketing. He's almost 80 years old and his mind is so sharp! He's legendary! Hope to catch his teachings again soon.

[@genhoffice009]

Value is based on perception, which is affected by branding/ communicating

[@niroshanviduranga9769]

Thank You

[@geraldarmendariz3952]

Enjoyed watching this!

[@MRDAMZ-ox5fi]

Brand represents everything you got

[@instoremarketing999]

I really very impressed for your speech....

[@GioGiontaOnline]

This is priceless info!

[@harshimadari1497]

Super.. sir thank you very much

[@vincentlee0509]

This vedio is very useful to me. Thank you for sharing.

[@thofaelahmmed1948]

CCDVTP is nice function of making it easy understand Marketing

[@SoniaBegum-w8s]

❤❤

[@familycashflow]

Excellent and very wonderful tips. However there are more things that needs to be considered.

[@kennethlee6681]

Hey! This book I read helped answer a lot of my questions like that. The Most Effective Marketing For The Least Investment

[@MeshPlus]

Which book?

[@anssiruuhikorpi5061]

Still valid today. Very good video.

[@Marcinex22]

He's like AIDA - attention, interest, decision, action. :D

[@86kronnie]

almanac of marketing , too good ....i wonder where can i get the whole video.

[@kingsmobilemarketing]

Very good insights on marketing. Is this a seminar you spoke at?

[@ritikgupta3408]

Create, communicate and deliver value to a target market at a profit.

[@RajeshKumar-fp2om]

Marketing is definitely about creating, communicating and delivering value.

[@HafizurRahman-wg6hi]

Feeling proud to see him😍😍😍

[@axe8039]

This makes perfect sense,thank you sir

[@martinnguyen8383]

master of marketing. I have learned many things from him. I wish to chat with him once time. I need to ask him, how to differentiate my hotel (Hanoi Imperial Hotel ) from the others. If you know, pls kindly tell me. Thanks

[@tonyaproctor2981]

Great presentation.

[@MuhammadTalha-fs3ml]

I wish Philip Kotler could teach me marketing himself (as in face-to-face), because the teachers I've had so far suck at teaching from his books!

[@abhinavnandan4569]

Well Explained Lecture on Product Management, Brand Management, Customer Management. I am grateful to you Sir.

[@dwightharrisonentrepreneur3545]

Thanks for market here

[@kennedymalambo5790]

Hes simply the best Marketer

[@mohamudmohameddaar48]

A great lecture

[@anganathingxabani7101]

This is just excellent

[@abhipatil4844]

From the legend himself

[@Marxman0603]

Basically what he's saying is that you come up with any old shit product, even if the designs are based on another company's, as long as you market it properly. It seems that in order to maximise profits, the 'use-value' of the product no longer takes precedence, but the 'exchange value' (the amount people are willing to pay) is most important. That's probabably because we already have, in a material sense, more-or-less everything we could ever need or want.

[@pranjayarora8115]

creating emotional relationship is more than his or her ego

[@DivinityPurity]

Are 4 Ps created in marketing strategy or marketing plan or marketing planning?

[@shankarbaskar1343]

yah its useful and helpful to all management people

[@serviweb2007]

Is very useful, thanks

[@godgamer8871]

CCDVTP= Create(Product Management),Communicate(Brand Management),Deliver Value ( Customer Management) so in a line mantra is Product Management,Brand Management & Customer Management.

[@FuzailAhmed]

Nice lecture sir.I like for you.I love marketing.

[@amuktadir1991]

Love it,Maybe ib or Ir.

[@harshvardhanpandey2996]

Inspirational 🔥

[@christianbagrou5401]

6 outstanding minutes

[@hsnkiller]

nice...i wouls sugguest to know more about the market Promote Mistry Shopers ,,,the more they go undercover the more info they will get.

[@bprmel]

Nice Mantra.. CC->DV_>TP

[@vijaydhayal]

it is pleasure to hear from marketing GOD kotler!!!!! may u live forever to provide insight to us in field of marketing....

[@successtv3]

What a great CCDVTP idea...

[@aca303]

quien lo puede traducir al español ?? , no encuentro ninguna pagina donde salgan videos de Philip Kotler con subtitulos , si alguien me dijiera alguna porfavor !

[@TheCrankydick]

amazing video

[@golsam4592]

Awesome

[@lucksikachoysong3327]

Powerful

[@RajeshKumar-fp2om]

It an interesting concept and I can clearly identify brands. which are using this tactic in their advertising.

[@kasunboralessa]

yes our job is to create, communicate, deliver value to de target market at profit.but i always suffers from pest factors.

[@AndreSandersctg]

Ideas great!

[@esraaeid5964]

I love this marketer :-*

[@JamesMesidor]

I love it

[@Abhiii_0707]

The Brand is promise

[@onebrandofdemocracy]

Actually, it simply proves the point. Value is generally viewed as a price-quality relationship. These are very concrete terms. Quality can be objectively measured. So can price. Value CANNOT. Value is only proposed by Apple or any other company. It is the consumer and ONLY the consumer who determines whether or not that price-quality relationship is of utilitarian or emotional value. Apple hasn't done anything but given the consumer "things" at a price.

[@PedrooRainho]

Master.

[@angelicadeleon9193]

0:53 What's wrong with it?