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Best of Rwanda (BOR) is a national specialty Coffee competition established to:
• Promote Quality Coffee: The competition aims to highlight and promote the highest quality coffee produced in Rwanda, showcasing the country's best coffee to both local and international markets.
• Boost Market Access: By bringing attention to Rwanda's premium coffee, the competition helps local farmers and exporters gain better access to international markets, potentially leading to increased sales and higher profits.
• Encourage Best Practices: The competition incentivizes coffee farmers and washing stations to adopt best practices in coffee cultivation and processing. This will lead to overall improvements in the quality of Rwandan coffee.
• Brand Building: Best of Rwanda serves as a platform to strengthen the Rwanda coffee brand, enhancing its reputation and visibility globally, which is crucial for long-term sustainability and market positioning.
• Networking and Collaboration: The event facilitates networking opportunities among coffee producers, exporters, buyers, and other stakeholders, fostering collaboration and knowledge exchange within the industry.
• Recognizing Excellence: By awarding the best coffee producers, Best of Rwanda competition recognizes and rewards excellence, motivating farmers and processors to strive for higher standards and innovation in their production processes.