Titleist GT Driver Fitting with Auburn's Billy Davis at the Southern Amateur

On August 1, 2024, Titleist launched their new GT driver and fairway lineup.
But as with any significant equipment launch at Titleist, the wheels have been turning rapidly, starting with their R&D Team - likely even before the release of the TSR series.
Collaborating with the game’s best players throughout the R&D process and then earning their final validation is foundational to developing all high-performance Titleist golf equipment. With rumors and pictures of the new GT series floating around social media and equipment blogs for months, the first GT drivers were put in play on the PGA Tour in May at the Memorial Tournament, following an unveiling by the R&D Team.
As you might expect, Tour players worldwide were optimized for the correct GT driver first, but top amateur golfers like Billy Davis of Auburn were also at the top of the list. In this video, we watch Bill getting fit for his new GT in a process that involves testing various configurations and shafts, with his "gamer" being part of the equation as a benchmark.