Amazon FBA Case Study | So THIS Is What A Successful Launch Looks Like - Project X: Episode 14

[@carlosastudillo2153]

Usually I don't comment, but I want to thank Bradley and Tim a lot for the time spent helping those of us who are starting this business. I've seen a lot of tutorials and some are great but you guys have really done something different, why? because you have organized an entertaining program that chapter by chapter gives complete and understandable explanations from start to finish ... Thank you very much and please don't stop teaching, you make a great team!

[@X-VoodooKing-X]

Thanks guys. I learnt a lot from Project X. I had actually looked into Amazon FBA back in September 2019. I spent about US$800 in product/tools/fees/lessons. Unfortunately the product did not sell much and after a year around December 2020, I disposed the entire inventory. It was a good lesson learnt. However around Feb2021 I thought of starting it again but doing it correctly, I learnt a lot from my short FBA failure. Then I found Project X series. I have really learnt a lot. My mistake was that I did not take the time to do product research correctly.

[@carlosdelamora3516]

It's been amazing to see you do almost the whole process and succeed. 2 year late, doesnt matter,it is still valuable.

[@Helium10]

Hi Carlos! It's never too late! Thank you for watching and for your support.

[@nicolaiskovsgaard98]

Hope you still answer questions on this thread! First, I absolutely love this series. It’s given me the courage and the knowledge to continue my Amazon journey. I was about to quit due to getting the same advice from every else telling me to find a keyword with 10k + searches etc etc... you guys saved me! Now to my question: I have found a product using the criteria of project X and freedom ticket - and I would really like to set up a test listing but as you can read from my name I’m international. That means I just can’t get the test product send to my house and ship them with UPS which makes it impossible to set up a FBA listing ... However I still have the option to set up a FBM listing and ship internationally - 1. Would you recommend that or do you have other alternatives? 2. You talked about FBA listing getting a bigger advantage in PPC - how big is that and will it completely mess up my data if I continue with my FBM listing? Thanks a bunch you guys are the best!

[@osamashabsough]

I'm in the digital marketing field for so long that I took so many courses from Google Facebook Linkedin ......., By far this is the most course I took advantage of, Thank you guys much appreciated

[@cloudsintheozarksoutdoors9538]

Helium 10 should completely overhaul Freedom Ticket and do it in this format. Nothing at all against Kevin, he's a very good teacher but this kind of training is much better for me. It's the next best thing to hands on. Good job guys.

[@osho711]

That's a great idea. I have find a couple things not matching with project X, such as ordering full quantity rather than test launch as ibn project x.

[@Helium10]

We'll keep this in mind, Steve! Thank you so much for sharing your thoughts, we appreciate your feedback. Would you want to see another season?

[@Helium10]

@@osho711 Hi there! Can you give us some more details?

[@osho711]

@@Helium10 I was referring to where Kevin suggested going for launch if you have done the full research rather than test first and then launch.

[@LetsTravelTogether]

@ H10 - when you guys ran out of stock for that month and a half, did you close the listing during that time or what did you do to not lose your organic rankings?

[@gonzalobahamonderoca6270]

Thanks for this program! Love it! Now I feel more confident about what I'm going to do.

[@klppar2673]

Can you show us how to use AZ rank for rebate sales? Thanks so much!

[@Painterdirect]

🤯 The Dynamic FBA Duo can’t end 🤯

[@Helium10]

You never know what these two have in store next... 😉

[@debbiewaters234]

Can you give us a breakdown of all costs from beginning to say 30 days after launch? Everything from test listing PPC, sample product, photography, search-find-buy, landed COG, launch PPC, etc., etc., etc.

[@osho711]

Hi Bradely, Why didn't you register the brand directly using Amazon's IP program?

[@Natural-Causes]

Ok let’s see episode 15 the daily todos of managing our products..

[@Helium10]

Hmmm.... stay tuned for what we have up our sleeve.

[@Natural-Causes]

Ok when are we going to see episode 15?

[@debbiewaters234]

I found a product using your methods. And it’s something I can make in my garage, which I’m doing this weekend. So excited to test it. ZERO like it are currently listed but search volume is about 3,000 a month. I’ll take just 1% of those people buying. :-)

[@Helium10]

Thanks Debbie! That's great to hear - keep us posted on your progress and selling journey. Don't forget to check in with us.

[@debbiewaters234]

Helium 10 my product is one that’s very social in its use. So obviously plans are on hold. We’ll see how the future unfolds! 👍🏽

[@2ZANMAN]

Bradley and Tim . You guys are the go to figure it out site. Thankx so much for another way to approach the newbie Amazon seller perspective. More info the better for me . Thankx Again to Bradley and TIM. Helium 10 ROCKS !

[@jamesparsons8068]

Really enjoyable, I wander how much is up to date. It doesn't matter I was wandering what the process was. I now completely get it. Excellent learning process, enjoyable engaging and easy to watch.

[@pachedu]

What a fantastic project. Loved every moment.Thanks for the Journey guys. Always love the reeal learnings and not a false dream from fraudsters. Be well and just keep on making it.

[@Helium10]

And you know what? That's a fantastic comment. Thank you so much for your support and viewership, would you be interested in a season 2?

[@pachedu]

@@Helium10 Absolutely Guys, Can't wait Bring on Season 2 You are my all time favourites. Tim your wealth of knowledge and generosity amazes me and I often talk to mates of Toms shoes as a life example. You fit in with the H10 team well with Bradley Mannie and KK ........all amazing characters and mentors. I listen only to SSP on my radio for the hour to my work and an hour back each day.When I get to the end episode I start again or catch up on some of the old AMPM broadcasts ....(Bradley you are not the only long distance traveler.) The only time I switch it off is when the wife cracks the shits about it as I am not paying attention to her. Project X was so well done .It kept us feeding on the no bull shit reality and opportunities with no hidden agenda. I have pushed a number of fellow Aussies accross to this and freedom ticket through H10. Love you guys Take care and look forward to the Brad and Tim Project X 2.

[@abe914]

Do you have an episode that goes into the details of making the 3 types of PPC compaigns?

[@Helium10]

You can always post your questions to our Facebook Groups (FBA High Rollers and Helium 10 Users) - just tag Bradley and Tim and they can give you more insight or point you in the right direction.

[@ekaterinasaganovich6752]

Hi guys! This was a really amazing project!!! I've followed you from the very beginning and will miss those Monday-Wednesday-Friday appointments!!! You mention a "flying under radar strategy". That's a new concept to me, so I've got 2 questions for AMA on this: 1) How big can be your sales to fly under radar without attracting too much attention? 2) So does it make sense (strategically) to go for high volume keywords at all? I mean won't it lead to "black hat" competition and just to the fact that your product will get "high exposure" and quickly replicated by competition? Please share your thoughts!

[@Natural-Causes]

I think the biggest takeaway from this whole project X series and my freedom ticket training is that most people “newbies “ is that we often spend way too much time looking for the home run products and end up not drinking the cool aid for a long time. However what I have learned is that even if we launch a product that bombs 💣 it just means our first product wasn’t a home run and that we more than likely just broke even and probably didn’t loose money. However I think most of us think that we will have just thrown 5, 6 or more thousand dollars out the window. Please correct me if I’m wrong Bradley or Tim

[@Christina_Smith]

The HandyMan I think a lot of people get so hung up on product research that they drop out. Or people look for those home run products and see that it’s not successful or sustainable in the long term. I think if you take a step back and really seek the truth in what is being taught and then see if that protein sharing that knowledge is implementing too - that can inspire anyone to get started. It definitely inspired me and I’ve started to document on KZbin using these methods. How are you getting on?

[@Natural-Causes]

Christina Smith I am very new to this and have only been researching/interested in FBA for about 8 weeks now, I am currently doing the freedom ticket class and learning from project X. I know with what I have learned about Selling on Amazon that it is no doubt what I want to focus on for the rest of my working life. I do have an engineer mind so I want to know how everything works before applying it to increase the chances of success. I am starting to feel like I have a very good grasp of concepts and the inner workings of e-commerce now so I am close to being comfortable applying it. The final two steps are finding a product to start with and getting the capital together to start this journey.

[@Christina_Smith]

The HandyMan if you have laser focus I have no doubt you will be successful!

[@kerrymarquis]

This has been GREAT! I have 2 products on the way. Following your advice!

[@Helium10]

THAT'S AWESOME! Let us know how things go, keep us posted with your selling journey.

[@sureshkumaranbu]

Awesome, I finished the whole playlist. I love it. You guys are so honest and informative, and didn't start the videos with the Lamborghini at the background as most does

[@janicezhang205]

I love all the episodes so much especially this one! It’s super encouraging, you guys are brilliant, the best training I’ve ever had. Freedom ticket is also really good, Helium 10 is way better than Jungle Scout I must say. Thanks Bradley and Tim, it’s been a blast watching these videos and following this journey, can’t wait to find my next product using all the tips you’ve talked about !

[@Helium10]

We can't argue with that now! Thank you! Can we use this comment on our Social Media?

[@janicezhang205]

Helium 10 of course! Go for it :-)

[@Helium10]

@@janicezhang205 you're the best! Thank you!

[@anabella9581]

Thank you thank you thank you. One of the greatest amazon training.. looking forward to season 2!!!

[@Helium10]

Hi Anabella, thank you for this comment - greatly appreciated. YOU ROCK! What would you like to see from a season 2? Can we use your comment on our Social Media?

[@Lovals]

Thank you so much. All the steps that were outlined in each episode were easily understood. And even though I am not tech-savvy, I was able to follow the steps you've outlined using helium 10 correctly. I haven't found the right product yet but in time I will. To be continued..........

[@Helium10]

Finding the right product can take time, thank you for sharing this with us Janet. Let us know if you have any questions.

[@evielove6795]

Hi Guys a huge thank you. Your episodes have been great and very detailed. I am sure many of us have gained a lot of info. It would be great if you could run a regular program, perhaps every second week. Your both so fun and so pleasant to listen too. By the way I have found my new products and am sourcing at the moment. Al the very best.

[@alikolachi3959]

Hi Bradley, I have been watching this series from the very beginning. Can you please tell me that since the honeymoon period is like around 2 weeks, how should we hit castle keywords after the honeymoon period is over? Is it wise to hit and work on castle keywords before the period is over?

[@michaelmorris6538]

Thanks for all this great content. I think the best information for me was how to to a launch with long tail key words and working your way up to your main key words. So much more doable that way. I have found a promising product and samples are on the way now. No they are not coffin shelves or egg trays. Next step for me, which was up there with the best advice , is to set up a test listing.

[@Helium10]

Hi Michael, great feedback! Thank you for joining us. If you have any questions, feel free to reach out to us.

[@ml5323]

do you guys have a general trademark for all your products you sell? or do you just trademark one, and just sell under your one brand ?

[@turquoisehousescottsdale]

Great content Guys! This is a great help, keep it up!

[@Helium10]

GREAT COMMENT! Thanks for watching, what would you like to see more of?

[@traceydilday8224]

Thanks for all of the great content!...What was your daily budget or each campaign (proven, broad & auto) for both products? Also what was your general max bid for each keyword?

[@Helium10]

Hi Tracey, if your question wasn't answered in our AMAs, you can post your questions to our Facebook Groups.

[@JJ-pg9ri]

Project X is fantastic! Learn a lot in short period of time! Printed version helps greatly! Your guys are great! Thanks a lot!

[@ankitpatel09]

I quit my healthcare job when I started making 3x the salary in 2018.

[@osho711]

By Selling on Amazon?

[@Helium10]

Hi Ankit, do you currently sell on Amazon? We would love to connect with you further about your selling journey. [e-mail]

[@sarahaghighi7991]

Hi guys i really enjoyed project X, thank you alot. My question would be when i will search for a product with high demand how many searches per month would be considered high demand ?

[@bozanab9166]

Thank you so much guys! I was totally inspired by Project X and I am so confident now and happy with my choice of product! It was really really helpful!!!!!

[@Helium10]

YES! SO incredibly happy to hear this, what did you find to be the most beneficial to you and your business?

[@hussainkhan2531]

Amazing thanks and hats off for both of you Dear Professors

[@malikimran5827]

I really learned a lot from this project!! Thank you Bradley and Tim for wonderful presentation throughout the project.

[@cloudsintheozarksoutdoors9538]

I have found the first product I'm going to launch. Using Kevin's product tests in Freedom Ticket it passes all of them, and a score of 69 on the X-Ray star rating. greater than 40% profit margin, and greater than 150% ROI. In the sourcing contact phase now.

[@Helium10]

Thanks Steve! Keep us posted with your progress, would love to hear more about how your strategy is going.

[@karennoble4739]

Thank you guys so much! You are so helpful and reliable!

[@ioanahastings6045]

Hey Guys! Quick question about the test listings. I will be testing a prodcut that comes in a pattern and as a plain colour. My thinking was to create two identical listings (expect for the product images) and test those to see which one gets more action. Is this a good idea? Or would my two listings just end up competing against each other? Thank you!

[@Helium10]

Hi Ioana, if you have more questions for Tim or Bradley, post your questions to our Facebook Groups and tag them.

[@jawadshah2265]

Amazing show guys! You work great together, perfect blend of comedy and information. I have a question, I created a listing before CNY to generate the fnsku, and it's been showing as inactive (out of stock) as I am yet to send in the product. I remember you intentionally got one of your listings suppressed to avoid using up the honeymoon period, do inactive (out of stock) listings do the same (i.e. not use up the homeymoon period)? Thanks

[@kouchata1]

Bravo , best content i have ever seen in addition to freedom ticket training, these are type of training that we should teach at the class not boring stuff that makes kids drop out of school. i am hoping that you are preparing season 2 lol

[@Helium10]

Season 2, huh? We'll see.... thank you so much for watching and joining us on this journey. Do you prefer Project X or Freedom Ticket?

[@PallaviChauhan91]

@@Helium10 Project X

[@itsbroiled]

Great ! Must watch from episode 1

[@AndyMorrisArt]

Oh! and I found a product that I'm super excited about, after I do more research if it's still exciting, I'll let you know, but it was through one of the techniques you demonstrated that I found it, by accident really.

[@Helium10]

AWESOME, CONGRATS!

[@jagline7519]

Just want to be sure yall received my last message about not recommending using the "acacia egg holder" in dishwasher or microwave oh and there is another keyword possibility Acacia Egg Holder, Acacia Wood Egg Holder or Tray from a newbie

[@Helium10]

Thanks James ! Appreciate this!

[@dkohnn]

Thanks for everything guys! You guys are awesome.

[@Helium10]

YOU ARE AWESOME! Thanks for watching and joining us on this journey, David. Would you like to see more?

[@majentisj3049]

For AMA- so now that you have 2 good selling products , how do you go about protecting yourself from high jackers

[@jasonwood3886]

What's "AZ rank" please? the service you used for SFB. Thanks!

[@Helium10]

Hi Jason, if your question wasn't answered on our AMA, you can post your questions and comments in our Facebook Groups.

[@PJB2002]

Thank you both! Great tuition!

[@TheErless]

Hey Guys. What bid and budget strategy would you two recommend for ASIN Targeting? Maybe with a short example. Thanks and keep up the great work!

[@Helium10]

Thanks for your question. If it wasn't answered on our live AMA, you can also post your questions to our Facebook Groups.

[@zlatkosisko8198]

Thanks for good content :-) Who knows which 2 services mentioned by Bradly on 6 minutes? Thanks

[@nathmansfield]

hi! love the series! over what time period is this case study based on from set up, product research --> 30 days launch? thanks

[@izik6894]

Hi Guys! Do you have a video on how to structure PPC campaigns and what do you suggest? Thx!

[@Helium10]

We'll pass this along.

[@tarahswetnam839]

Hi guys! Thanks for these videos!!! Helium 10 brings HUGE value to the amazon selling table

[@nguyenhoangtho3147]

How do we know that how many unit would need to give away in order to rank on page 1?

[@johnharcombe9412]

Guys, you are brilliant for explaining things, thanks a million

[@NicksStuff]

25:48: Can you remove the expert setup option or Amazon force it? If I were a buyer I'd be suspicious: it makes it sound like you *need* an expert to set it up.

[@darshaa1919]

I watched the whole series and enjoyed it. Thank You, guys!

[@Helium10]

THANK YOU! What did you find to be the most helpful and beneficial to your business?

[@AndyMorrisArt]

I'd like to see how to go after those higher priced products that might earn you $20,000 a month in profit. Seriously, what would you do if you had $25K or maybe $40k to get started.

[@Christina_Smith]

Abstract Painting Techniques with Andy Morris I think if you have deep pockets and you are willing to compete then why not. From what I’ve seen from these methods it’s more about targeting high search volume with low competition/low rankings. But it’s not to say it won’t work for higher revenue niches.

[@AndyMorrisArt]

@@Christina_Smith good points.

[@Helium10]

Thanks for this feedback!

[@HasanAli-qm4ds]

Has Project X completed? since 3 weeks no more highly informative video seen. Waiting for next episodes

[@ilabodortmund7968]

Hi, l´ve launched 5 items on Amazon, researched Keywords and analysed everything with H10. When it comes to listing optimisation there are still questions like / repeat Keywords or not/ 100 bytes in Bullet-points or rather 250 like other competitors, to put more Keywords in ...?!? I appreciate your help with Project X, Helium10 is an amazing powerfull tool !

[@Helium10]

Thank you! Was your question answered during our live AMA, if not - you can always post in our Facebook Groups?

[@bradharder9439]

This was a phenomenal video series guys! Many thanks. I feel reignited that it is still possible to be a private label seller.

[@mohamadsastrosubroto4944]

wow, this content put tons of confidence in me

[@Helium10]

🙌🙌🙌Now THAT'S what we like to hear! What did you like learning about the most?

[@sbslipknot1]

Thanks guys, this has been great 😊💪🏼

[@Helium10]

Thank YOU, Suresh! It's been great having you join us for this journey. What would you like to see more of and what did you find to be the most beneficial?

[@sbslipknot1]

Helium 10 I enjoyed watching how you used most of helium 10’s tools through the process as it gives you insight into practical application and benefits from experts. I love the collab between he two hosts as they bring different experiences to the table. You covered so much on this there’s not much more to add. I suppose the next step could be to show advanced tips for continuous improvement few months into launch, like maybe working on a+ content, creating videos and product inserts v other review strategies. External traffic methods etc

[@parmeetsinghghotra1]

Really learns a lot from this course and It opens me the mind thanks far sharing these valuable infos

[@davidailleneplont6786]

Thank Guys...You rock!

[@angelascheurer5987]

Thank you for these great project, I'm sad it's over 😥 but i learned a lot, would be nice to see more of you toghether 😉 regards from Germany, Angi 😊

[@brendan68]

Hi Bradley and Tim, thank you so much for the excellent content and guidance! Really helpful. Could you please check the status of the helium10.com/x14? or have I got it wrong? Comes up with "404-page not found". TIA.

[@Helium10]

Should be good to go - let us know if you have any questions. Thanks for commenting on this, Brendan.

[@pinkcupcake5777]

You are only selling one unit a day now, are you not working on this listing anymore? or were you out of stock?

[@Fahama]

I had that song in my mind as soon as Bradley said "Started from the bottom...." lol

[@Helium10]

NOW WE HERE!

[@MultiplePassiveStreamsOfIncome]

Thanks for doing a case study!

[@Helium10]

Thank YOU for watching! What did you find to be the most valuable?

[@JeffTomlinson-Consultant]

Good Job!

[@tonycollins1278]

F A N T A S T I C ! I am from Nine University and I think this is better. I am having trouble on finding a product. Do you have any clues.

[@edsalatka]

Hi, I love the whole series and have used H10 for years. But Tim's definition and explanation of ACOS is completely incorrect. Several times (last episode too) he's called it 'Average Cost per Sale' and it is actually 'Advertising Cost of Sales'. Additionally, he states ACOS is 'an average of not just how many purchases you got based on PPC spend, but it also considers organic'. What!?! That is way wrong. Organic sales are not credited to the PPC sales amount in Amazon's dashboard, at least they better not be as it would falsely reduce your ACOS. Only an ad click, for up to 14 day future attribution, can hit that PPC sales number. Go pull some ad reports. Tim is describing TACOS (Total ACOS), where you can calculate TACOS yourself by adding back in the organic sales or using other software tools, but Amazon's PPC numbers don't do that for you. Not trying to be a dick, but you need to redo or clarify your PPC explanation. You are going to stump some newbies. Other than that snafu, good job and keep it going.

[@jeffgl]

I noticed that too. Not sure where ‘average’ came from. It’s all about the TACOS.

[@Helium10]

Hi Edward, we appreciate this and will pass this along to Tim, Bradley, and the team. Is there anything more or different you would like to see from a series like this or Helium 10?

[@banpar8568]

@@Helium10 HELLO . what is the website that Bradley is saying? easyrank.com???? can you please let me know the correct website please. Thank you

[@NicksStuff]

Comments on the listing say the country of origin isn't mentioned, don't you have a "Made in China/PRC" sticker?

[@panchoclarte]

Hi to everyone! Can somebody tell me the name of the other service than Rankbell? English is not my native language and was hard for me to capture the name. Whoever can help me, thanks!

[@carlosrovira92]

amazing guys!! This is the best trainning I hac¡ve ever seen, and I have spent a lot of thousands in courses!!! Thanks a lot for the motivation

[@Helium10]

Thank you, Carlos! So happy to hear Project X was so beneficial to you and your business. Would you be interested in a season 2?

[@carlosrovira92]

@@Helium10 yes please! It would be awesome!!!

[@danhowdle9508]

It's totally hilarious there are people who've watched this entire series and whose takeaway is 'Oh, coffin boxes you say. Okay, sell those. Gotcha'. 🤣

[@jagline7519]

Well since recording this the competition will stiffen a bit but some may still try to short cut. But if everyone seeing this uses same techniques shown it will become high competition in a low competition area ok next phase ill have to top this method.

[@Helium10]

What were your most valuable takeaways, Dan?

[@danhowdle9508]

Helium 10 For me personally, as a new seller yet to list on Amazon (product currently in production) rather than a whole load of stuff that’s new to me, it provided a lot of validation. I had already worked out I needed something with good differentiation, high quality and maybe a higher price than the competition to differentiate it properly, and that the old ‘get something cheap that everyone else is selling and stick a logo on it’ is a bad strategy in 2020. So really a lot of the things I had already understood from examining the landscape were validated. Having more confidence going in is what I got from this primarily.

[@mufey-p3o]

thank you，tim and bradley

[@andyliu3342]

I am gues sing that you guys making this video that also help you getting traffics and sales, haha :)

[@AndyMorrisArt]

I currently have a few sources of income, and I'm living on about $2200/mo. my job working for someone else is about $1600 of that, so for myself the Plan I have is that when I reach $5k/mo bottom line profit, that I'll start taking a salary of $2k/mo and reinvest the other $3k/mo Long term I'm planning to take a salary of about 50% of earnings and keep growing. In 6 yrs. I'll be 68 yrs. old and probably sell the business if I can and retire.

[@bruiserbruiser7852]

Don't they discuss taxes and other significant costs?

[@MrLungtalungtung]

I'm planning to use half of the profit to reinvest and the other to pay to myself :v

[@davidailleneplont6786]

Re-invest it!

[@Antoineb9700]

Can’t Walt to season 2