Arsenal Director Josh Kroenke on Getting Arsenal Back to Where They Belong | All or Nothing Arsenal

Arsenal Director Josh Kroenke, son of American majority owner, Stan Kroenke, talks about his plans to rebuild this young talented Arsenal side, as well reflecting on the mistakes he made and how he wants to build trust with the fans again.
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[@adwitiyashukla3530]

i remember in the documentary when josh said to mikel after 3 defeats that we have to stick together. i think that has been the biggest moment for our revival

[@snaggiz]

To be fair to him, he's stuck by Edu and Arteta through thick and thin. He believed in the plan, he has been patient and offered funding. Not a huge of fan of his father, but Josh seems to be quite hands on. I like how he's getting involved, seems to want to understand what's going on around the team and learn to be a better owner.

[@sham7780]

Just trying to fool you mate

[@lfdsd9016]

@@sham7780 and I agree with that

[@SuperBuster3000]

@@sham7780 you don’t know that though do you? Someone like you is never pleased, he can’t win

[@jamesspearing121]

Josh, Edu and Mikel are getting it right you cannot deny that. We are having back to back to back successful windows improving the areas we should with quality. It’s impressive.

[@Inglese001]

@@jamesspearing121 Yeah, they're doing everything right at the moment. Sometimes I feel these owners get a bad rap because they're American. Bizarre!

[@Mangkokjagolegend]

What an owner...i doubt him with every years since wenger left, but he knew exactly what to do. He knew how huge the potential that mikel had at the moment. Huge respect mr.josh, for still believing on mikel.

[@Joewwbowlingvlogs]

Hats off to Josh Kroenke the truth is we wouldn't be where we are now without his hires and his ambition through a butterfly affect Josh Kroenke has revived Arsenal Football Club

[@Account.for.Comment]

I' m not a fan of these billionaires but he hired Edu for long-term, Vinai for operation and Arteta for football management instead of acting like his father in pushing everything on Wenger. I' ve never expect custodian-type or sugar daddy behaviors, but our recent revival came from those successful hires and that is praise-worthy.

[@yordanos670]

Senseless words #kroenkeout

[@Account.for.Comment]

@@yordanos670 Not from England, but how do you force an American owner of a profittable business with loyal lifelong customers to sell? It took a war to kick Chelsea owner out, same with the other oil clubs.

[@Account.for.Comment]

@@shamsham1983 Hate Billioniares. Like who he hired.

[@shashwatmittal5393]

That was Arsène’s problem and is well documented- he refused outright to work with technical directors and loosen his stranglehold of all footballing affairs at the club. He’s a great man but he had become overly emotional about his ties to the club where he somehow wanted to prove to himself that he could win it all without any help like it’s still 2004. He had strayed too far from the direction in which the game was going

[@Account.for.Comment]

​@@shashwatmittal5393 I think a director of football would be detrimental to the club at the time Wenger was managing. There is a statement that I agreed with that said along the line that "the one who bring in players is more essential to the success than the head coach". If Arteta could not get the players he wanted, with all the transfer fee we are willing to spend, we would not be able to come back to challenging titles. It is Edu job to ensure that recruitment is successful, and to ensure that if Arteta left or fired for a string of bad results, the players would be good for the next coach (unlike what happened with ManU). When Dein was in, Wenger identified the players, and Dein just bring them in. Then, the board/owners/bank took more active role (reason why Ashley Cole left) and after Dein gone, Wenger could not get all the player he wanted but he took all responsibility for success and failure. Thus, there is no confusion of accountability, regardless of who at fault. A dof would cause more confusion and conflicts within the club. Wenger allowed more board control over player scouting after Leichester won the title, and our league position went lower. It took five years before we came back to the top 4, even with world-class coaches and more transfer.

[@aaroncathey6706]

Glad the Kroenke's are still around.

[@sim2715]

“The grand plan will be special” - he called it

[@keeganantony9745]

The Four Directors... Josh Kroenke, Vinai, Tim Lewis and Edu Gaspar. All working in unison to back our gem of a Football Manager in Mikel Arteta. I have a feeling not only this year but this whole decade will be special for the Gunners.

[@bakedafwowtwinks956]

The Kroenke family has taken som legitimately fair critisism over the years! But ever since Daddy gave Josh the Arsenal-reins, he has been doing an incredible job. I don't care if we are being spinned a story to help stock-prices, when it seems obvious that the job is being done right. Also when it's been obvious that he's been greatly involved and helped made sure there's communication in every link from Coach, Director, Board to Owner. I'm not telling people to turn around and forget all the bad. But there's some real credit to be given here!

[@aes1373]

As much as I'm not a fan of Stan Kroenke, Josh has taken a direct role at the club and seems to be running things well.

[@muhdsyamil775]

His father doesn't care about this club all he care about is the Rams at least son try his best to help Arteta, Edu and Vinai

[@emdiar6588]

He's just biding his time for daddy. Then he will ruthlessly destroy the club and English football as we know it. If you trust this snake, you are pretty gullible. Fk Kroenke. We will never forget.

[@yaboi5509]

This guy might actually be competent. If we win the league this year, in this era of PL football, he might be our greatest ever owner

[@whyte244]

And the goal for them was the champion league so the potential is there.

[@isaacircle_]

he's actually the son of the ower, i think he's the chairman executive or smthg

[@TheWefikus]

Well, we bottled it. So Im really curious where he goes from here because the squad really does need more strength to handle another potential run for the league plus we gotta compete in the CL now.

[@shutup2751]

@@TheWefikus arsenal compete in CL ? lol good one

[@artetaDagoat]

​@@shutup2751yup. Why not

[@traida111]

Once he backed the club I started to back the owners. They have done some great business

[@Dave-nq6uy]

Yes I agree but it's a real shame we couldn't find a replacement for Partey. It may cost us this season the same as it costed us last season.

[@traida111]

@@Dave-nq6uy true but we have 3 months until next trasfer window. I think we might get some bargains

[@Dave-nq6uy]

@@traida111 Yes world cup kind of helps us tbh. Partey is made of glass and I'm really not convinced about Lakonga. Can you imagine if in January we get Zaha, Luiz and some backup striker? That would be awesome 😎

[@traida111]

@@Dave-nq6uy I think some of the players we were linked to wanted to come and probably told Arteta if they're blocked they will try and join us on a free. Also in January I think the managers who were holding out might start to get stressed and want some transfer fee's instead of looking stupid with contracts running out. I think we have enough depth to last until then. I think Lokonga started well when he joined but made some mistakes and didn't seem confident. He lost his place and you can see in the documentary he was noticeably frustrated. I think him being called back has given him a 2nd chance and he's taken it well. I think he did a great job last game.

[@quintonmason1513]

He seems invested in the club, players and manager. Things are looking up

[@siphelelesabela8279]

It's really nice to have present owners you can tell he's taken this project as his baby now Stan can focus on American football or whatever

[@phildemetriou440]

We need to be careful what we wish for. The club is in a good place at the moment. Josh had faith in Arteta, is clear about the objectives and money is being spent. There's absolutely no guarantee that new owners will improve the current situation.

[@Ap0r3Dist3inHS]

Only deluded fans still want them out.

[@rashidkhalid3970]

Look at Chelsea got from good to better

[@chrisrowe7503]

Best thing that happened was Stan taking a step back and leaving the running of the club to Josh. To be fair to him, he’s done a superb job. Stan Kroenke is a car crash.

[@Gio-ue8ps]

Stan kroenke is the Best business man I’ve ever witnessed. He took over control of arsenal and turned the team around while building the rams stadium. He’s a winner. He just won Super Bowl, nba & Stanley cup championships. I think arsenal will win the premier league next year

[@ThomasRamsdale25]

Tbh the moment i heard Kroneke own 100% of Arsenal i already knew Arsenal will comeback . It's pretty simple , you dont want to spend your money on something you dont own , or have to share profit with another dude . Your money your profit .

[@Tiger_the_Gunner]

We all know that bigger teams need multiple top players in the same position for rotation and squad depth to achieve major silverwares 🏆 Arsenal must have to make that statement clear to the football world by spending big and sensibly that "We're back to our glory days to win all" 👏🏽 #coyg

[@Tom-nd1fs]

Just hang in there. The Kronke's have just won the Super Bowl (fotball) and Stanley cup (Ice Hockey), I am sure they want to win everything football has to offer.

[@willm3027]

So soon?

[@jordanrodriguez3373]

Nba too

[@ivanobella4216]

Wow .....the process😍

[@mgsee]

The Kronkes are smart business people above all else, so they must know that Arsenal, with our world wide reach and fan base, should be the jewel in crown of their sporting empire. Arsenal has the potential, with the right kind of investment, to become a massive force which could even eclipse our already impressive past achievements.

[@stevesmith8524]

hey Amazon u need this session filming

[@fadliomar5530]

Big up josh

[@daviddenman1438]

Wenger had David Dean. Nice to see Arteta having something of the same support and quality around him

[@1pac882]

Good times are coming back🙏

[@thebritishbushman8389]

Let’s all be honest with ourselves, no matter what discipline or trade you come from, a great leader has a quality of patience. This patience is what separates good leaders from great leaders. In the latter we have Josh and Stan.

[@Abhisham16]

Josh is 10 times better than his dad Stan. Stan never came to the training ground to meet the players and the coaches. Hope it stays the same. #coyg

[@patrickelungat306]

We have to stick together. Josh!

[@jamesdavies3237]

Got to say josh is a fan, not sure about his dad, but josh wants us to be the best. He fucking gets it

[@zenkaiforms]

Atleast he tries unlike his father

[@NotGilmore]

Josh is magnificent and he treats it as family, he’s been very hands on and supportive of the staff and players. Gotta respect him for that. Different from his father.

[@anthonyngocihkisilu2973]

Josh is a nice guy when he got mandate form the Dad things have changed to the best...he loves the club while the Dad's priority is money.

[@carter3369]

Owners don’t love clubs lol. They love the money.

[@danielwangutusi1219]

billionaires don't buy these clubs out of love....its for the money

[@alfredthegreat9543]

@Daniel Wangutusi They could make a lot more money investing elsewhere. Despite popular opinion ROI isn't great compared to other industries until you sell.

[@fadliomar5530]

Atleast Josh make some change.. his dad suffer us for decade

[@myview2543]

it all makes sense now

[@vladimirputinuggagamel5642]

Keep spending we are almost there

[@frostackerman]

No way near.

[@FatTodd]

@@frostackerman we genuinely are like two seasons away from the start of something special. What we are seeing now is the culture, fans, players and style of play all aligning

[@ShahAfc]

We could’ve been closer to where we want to be if we had signed a dm and rw this summer but this club is too slow, not serious or ambitious enough!!

[@Warthog1976]

Stan should just give Josh the club. He actually does show a love for the club unlike his dad though Stan is pumping in the £££££.

[@olumideale5753]

Josh and the entire team has done very well so far. My dear is, will the usual Kroenke style of selling our best players to rival clubs not come to play again as it does in time past even now that we're playing well and winning? If we eventually win the EPL, the players profile and stock will definitely go up and the best teams across Europe will start eyeing our players especially the oil well money bags. My question to the fans in this platform is: do you think Kroenke will or will not sell some of our best players if he sees big money offer from other clubs showing interest in our players bearing in mind this is a young project Arteta is building?

[@taiyeyoung4838]

Nov 2023, We believe in the process 1st in two leagues Most attackers are still in Saliba pocket 😭

[@ilenechatrie7976]

Do good for ARSENAL we are counting on KROENKE 🙏🏽👍🏽

[@ForzaNapoli666]

Fair play to Benjamin White. He really showed those haters.

[@justaguy2023]

Best thing happened to Arsenal

[@davidekong1525]

He josh took like minded individuals,and that is why arsenal teams are thriving at the moment and will even get better.

[@alexkarthik1064]

where were the kroenkes when AW was in charge though? where was Josh and the support?

[@JJones-oi3jc]

They only formally took over in 2018.

[@alexkarthik1064]

@@JJones-oi3jc you're clueless 😂 they were on the board of directors in 2008 and then completed the take over in 2011. AW left in 2018 and for 7 seasons they kept silent and didn't do anything just like the previous owners. The term silent stan was said around the stadium mocking them. They only spoke out when fans started going against them.

[@JJones-oi3jc]

@@alexkarthik1064 Oh really? Stan Kroenke and Alisher Usmanov, acquired significant share holdings in 2007.[In August 2018, Kroenke's offer of £550 million for Usmanov's share was accepted, and Kroenke bought out the remainder of the shares to become the club's sole shareholder. Difference between majority and sole my friend

[@alexkarthik1064]

@@JJones-oi3jc I guess not only you're clueless you're inept to understand how finance works. The purchase for the remainder of the shares was ONLY to be the sole owner. But they were already the head of the board with majority for decisions and investments since 2011 which means they could've made any kind of investments or lead others into investments for Arsenal. BUT THEY DIDN'T. They solely relied on the clubs financial structure.

[@alexkarthik1064]

@@JJones-oi3jc BTW the move to be sole owner was in their favor because of them buying out so many of the other shareholders. WHO WOULD'NT WANT TO OWN THE WHOLE CLUB FOR FINANCIAL GAIN??

[@bxrxxy]

edu is brazilian or portugesse in the further. but he sounds and looks very french

[@115ffpandthephantomtreble]

Who’s here eating humble pie 🙌

[@mecanos28]

do season 2

[@zhangshane8898]

想想上赛季初主教练在场边热身准备替补出场

[@nemomalika2867]

💪💪💪💪💪

[@ahmedyasin9569]

It's 2024 and the project turned out amazing 👏 ✨️ Arsenal is dominating elite teams.

[@JD--we4rd]

Like bayern??

[@ahmedyasin9569]

@@JD--we4rd yo just some bitter rival fan and we don't care about clowns like you lot grow up! Man

[@1999bill1999]

Came up short again. 2nd place yet again

[@srv1183]

I just realised the rb position was circled

[@SilverSurfer5150]

If you as an Arsenal fan cannot see the process now, become a Spurs fan.

[@gopula1]

😂😂

[@revival45]

At 4:32. The sound when Saka and Josh had the dub was just beautiful that proper.... 🤌

[@yd_vibezz]

I mean when you’ve just won the super bowl, you want your other teams to win aswell

[@unknown10_1]

My fackin owner

[@Cbart23]

When I loose a doowell I am upset!

[@AH-cl1gt]

EDU and the manger have done the same thing in this transfer window again we do not have enough players again like last season

[@ShahAfc]

They haven’t learnt from last season’s shortcomings. They’ve failed to bring in a dm and rw! Pathetic!!

[@ibrahimhassan711]

glazers or kronke i think id take josh

[@ZeldaReacts1]

Vinai and Edu has to go if we want to win trophies

[@s1me007]

He’s what Kendall Roy dreams of being

[@paulisaac6357]

Super underrated comment

[@nutmegcityfc]

Kroenke looks like an actor. I just can’t figure out who. Help!

[@adrianbibeiro7282]

Benedict Cumberbatch

[@adrianbibeiro7282]

Doctor strange

[@g33zer]

he looks like gigachad

[@soguyswedidit6066]

james marsden?

[@ShahAfc]

Evil Dr Strange

[@Jadefrances]

They really had us crying yet they was working bts🤣🥺

[@jamesusanashville9678]

Still i need time to trust Kroenkes them with Wenger cheated us for some good time with no premier league trophy. Like now Arteta needs Thomas party replacement and another striker/a winger but it takes long to solve that problem whereas at mancity they would have solved the problem last summer.

[@1999bill1999]

Kroenke out right?

[@marcus-sky]

Yes

[@1999bill1999]

@@marcus-sky Keep that energy going. Even if Arsenal were to win the Premier League

[@marcus-sky]

@@1999bill1999 100 percent, kroenke out

[@carter3369]

The whole documentary was a bigger work than the Montreal Screwjob

[@lutaayam]

That moment I realise Edu is the only player in the club’s history whose second name I don’t know

[@Abcdxyz11534]

Edu Gasper

[@ShiNooBi1986]

For me it's Eduardo

[@Abcdxyz11534]

@@ShiNooBi1986 Da Silva

[@lutaayam]

@@ShiNooBi1986 Really? Da Silva?

[@MrA-hc9fi]

Denilson

[@fadliomar5530]

It will all start from the owner. We see tht w chelsea.. real madrid.. when yr owner such as roman love the club. He do everythng from top to bottom frm management. Start from the root.

[@Kitto0]

Arsenal flying high & doing everything by books FA: Hold my Corruption & Agenda 😏

[@harryhill783]

I am massively confused by Josh Kronke’s comment about only taking ownership in 2018? They have been around since 2008 and did nothing. The only reason they have got more involved and started spending money is because there was a genuine risk they could have been forced out of the club by the fans. The document did wonders for the fans relationship with the club. It improved my opinion of Arteta considerably. As a club we are now definitely moving in the right direction. However I still dislike the Kronke’s. To them we are still a business. After the super league it’s clear they want to win back fans trust, and they’ve realised the only way they will do it is through success on the pitch. But we will only ever be a business project to them. The history of Arsenal means nothing to them. You have got to give them some credit for finally starting to address some of the things they have got so wrong, but to not even take ownership of the time before 2018 is just wrong.

[@ottotanner123]

They never had majority ownership until 2018

[@neoreign]

MAJORITY ownership.

[@Adodereader1]

Think of it this way. If you owned 50% of a company but wanted to buy the other half why would you invest money in a company when you know that money will make the club more valuable. All you are doing is increasing the share prices that you yourself have to pay. Yes it's not the fairytale ownership of a club but it shows they are good businessmen. Businessmen who want to make as much money as possible and to do that now they have full ownership they need to take the club back to the top. That's why they are suddenly putting money in because it's worth it now.

[@g33zer]

@@ottotanner123 they did have majority ownership i think usmanov had 30% and kroenkes owned 70% it's understandable they wouldnt want to spend their own money when 30% of the profits go to someone that didnt invest

[@mutune13]

Never had the Full Ownership before 2018

[@yrzm]

Josh looks and sounds like a villain character

[@xxitactical_8723]

This guy only comes out to the press when we’re on a winning streak and it’s revealing

[@jamesinhenley]

not really - this would have been filmed way before it aired..... unless he has a crystal ball

[@mak00ileven]

you realize this is an old recording right?

[@noufohere1663]

Once Saka will be the captain of this club

[@clivewarren8671]

Josh K is ok. He has stood by Arteta. They know the super league was a mistake and have built bridges again. Fair play

[@ZeldaReacts1]

Tavares and Sambi are flops. How do you pitch and present Josh with bums? 😂😂😂

[@hzskillz1721]

Facts

[@juliansamuels2088]

Mudryk to Arsenal!!... He will immediately impact on the team with his versatility as a number 10 role and provide the cutting edge Arsenal need to impose in matches to aid the dynamic trio upfront and Jesus opportunities will significantly increase as a result... TIEMANNS overrated!.. We should only acquire him only if on a FREE!... Harsh!... but true. COME ON EDU!!... GET THIS DONE!... COYG!!...

[@oops..well2628]

The documentary film needs a villain to produce some hiccups and this role goes to owner's son. He seems to pull the process and make some irresponsible comment. That's quite interesting.

[@keithhayward8678]

They need to pull the wallet out now then

[@Flash4ML]

They literally have, we've spent a ton the last few windows, but it will never be enough for the ignorant fans. Ironic, the supporters are the ones who think throwing more money at a problem will make it go away, you'd think that would be the billionaire philosophy

[@ShahAfc]

😤 terrible owners

[@mak00ileven]

He's more invested than his father for sure. Stan don't give a flying fuck about football much less Arsenal

[@VR46314]

The grand plan for all these owners is to be relevant for when a super league happens. That’s why you are seeing owners pushing like mad to break in to the top teams Southampton West Ham Villa Wolves Fulham Everton Forest Newcastle Have all recently changed their strategy because they know what is coming. Thanks to Chelsea psg and city the super league will arrive

[@fullspeedaheadbarcelona6502]

The fans will put a stop to it and rightly so.

[@hodlcrypto6026]

Hmm Didnt think about that one These people want the American version of sports, where no one gets relegated and everyone gets x amount evenly, it's a socialist sports model If that happens, you will see a lot of owners not care because what's the point if the team will always stay in that league

[@hrs1414]

Hmmmm I never thought about it that way but you could be right

[@MrAceekidd]

Those clubs are buying players way out of their league because the PL is basically the super league atm, the most wealthy and most successful. Whereas other leagues are broke from covid n struggling so they can't match the transfer fees and wages, PL clubs are offering. Nothing to do with super league.

[@doodah111]

@@hodlcrypto6026 No one gets relegated? That won't happen in England. The super league may become a reality but it will have to have promotion and relegation from the various countries leagues for it to succeed.

[@rohanshah8808]

Yes josh Exactly why we didn't sign any Experience cm ..basically have the mid from last season January window( WITH PARTEY ELNENY INJURED)..and no RW..YES WE ARE GOING PLACES

[@tonyejiro7641]

Josh,Stan,edu and mikel are not the problem but the solution the biggest problem at arsenal right now are the fake fans

[@ZeldaReacts1]

Kroenkes has to sell. Tired of him neglecting Arsenal.

[@shakykeys6578]

Curious about an update

[@omarbwoy5113]

First

[@captacao528]

Kroenke out from 2007 and beyond.

[@bukunmiotusanya6776]

Third

[@hodlcrypto6026]

Very disappointing transfer window, at the same time very happy with 2 signings from city, but Arteta needs more players, good players with experience

[@macktlo9]

We are getting there man.

[@Maq1of1]

We are only making the signings that we want, looks like they don't want to waste money on signings that are stop gaps

[@hodlcrypto6026]

@@Maq1of1 I see your drinking the coolaid

[@mirrors23]

I think it's been a good window. Surprised we didn't push for Tielemans but hopefully we can get D Luiz in the final hours. We need bodies in midfield!

[@goated6146]

Sometimes deals just don't work. I'm annoyed we didn't buy a winger early in the window but we left it late and I think the transfer strategy changed when Elneny went down and then the deal for Luiz fell through because Villa were taking the piss. We got really unlucky that Villa, a club we had a decent relationship with tried to hold us ransom over a player who wants to leave and is out of contract. We tried man.

[@ShahAfc]

He’s made a lot of mistakes and hurt the club. Terrible.

[@tellurius4951]

We are first in EPL, sht up

[@NC7_GOAT]

second

[@sirdope2575]

30 MILION POUND FOR ODEGAARD .... THATS STEALING MAN

[@yordanos670]

Full of lie u can't foolish us #kroenkeout

[@innercircle341]

FN can't even bring in cover during an injury crisis. How the FN hell is he gonna get us competing with Man City? No chance. Will go backwards this season when other key players get injured. Weak, thin squad of around 14 first teamers.

[@urpal4806]

These owners are not ambitious you can say that chelsea or man utd are

[@khualliansuantak5291]

whatever excuse he made im not a fan of thr kroenke family.

[@monkeyton5]

plastics saying kroenke out, now they aren't talking 😂😂😂

[@FatTodd]

Do they eventually need to cash in though, and I suspect they will. They just can’t keep up with the new money that’s coming into the league, there’s a reason the glazers and FSG are trying to cash in.

[@wisepalaz]

Too much talk and PR, but they refuse to buy players in needed areas once again, not showing enough ambition.

[@KamKmaK]

Absolute liar get out of this great club

[@kimyoung8864]

Josh is liar 🤥

[@deanyvoys2181]

Tries to write off the first 12 years of their tenure and the consistent decline of that period by saying the only took 'full' control since 2018. Majority share holder since 2006 and running the club into the ground since then hoping Wenger would maintain top 4 with no money. That's why fans were protesting. 15 years of steady rot with them in charge. Documentary also tried to blame protests in being more about the super League, it wasn't. It was about 15 years of poor management and decline.

[@JD--we4rd]

Grand plan employ a novice manager, spend 700M, throw cups in the bin

[@ritarshibanerjee8750]

FO

[@samsammy4908]

Can you imagine his father a BILLIONAIRE SPORTS TYCOON & his MOTHER IS PART OWNER OF WALMART. 2 ppl from BILLIONAIRES FAMILIES.💯👀👀

[@krismorton6115]

Nah you people are missing the point it's all arteta buying key players, we still spent a lot of money years before arteta but not key young talent