America "hearts" Aussie grassfed beef (MLA feedbackTV ep17)

While frozen manufactured beef still makes up the majority of Australia's beef exports to the USA -- 62% in 2011 -- the appetite for chilled beef grassfed natural beef and wagyu is showing greater promise. It's the result of a growing trend of food consciousness in the US that favours our production methods. Australia's grassfed beef stands out from the crowd, with our free range conditions and traceability scheme big selling points.