American Reacts Cadbury's Gorilla Advert

👉Original Video: • Cadbury's Gorilla Adve...
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[@Badgersj]

The great thing about this ad is that it has nothing, absolutely nothing to do with the product - yet it sent sales soaring!

[@philjones45]

It's EVERYTHING to do with the product, you just need to look.

[@Badgersj]

@@philjones45 Yes but you need to know that the purple is Cadbury's brand colour, that it's about chocolate about the same sort of colour as the gorilla, that the drum burst is supposed to mimic the explosion of taste. Only when you've seen it, read up on it and watched it a few times could you pick up the clues, and I gather Cadbury's didn't even put their logo on the end at first.

[@lorrainehall157]

This ad was after Cadbury sales were hit following salmonella scare with Cadbury having to remove products from shelves... This was their comeback advert.

[@Badgersj]

@@lorrainehall157 Didn't know that, interesting. It's still an outrageous jump in the dark though.

[@catwoman2582]

Now watch Phil Collins live concert in Paris..😊

[@kenworthington_5001]

Apparently all these Cadbury adverts were from a load of new guys in the marketing department saying to the higher ups that Cadbury purple was so recognisable that they didn’t have to actually advertise the chocolate in the ad 😂

[@seansamurai1981]

I remember hearing that one too. It really wouldnt surprise me if its the case

[@Zippy66]

I'm smiling before it's even started. Everyone loved this advert

[@anthonymullen6300]

Me too😊 classic.

[@dannjp75]

Overrated

[@MrDaiseymay]

@@dannjp75 get medicated

[@dannjp75]

@@MrDaiseymaywhy? All because I dont agree with you!? Pathetic

[@redredlulu1]

@@dannjp75 Ya boo

[@JJ-of1ir]

The possibility of seeing this ad on the TV, back in 2007, kept us in our seats, instead of dashing out to the kitchen during the break to make a cup of tea, or cut a sandwich or two. It never grew old, had nothing to do with Cadbury's chocolate, but the ad did its work very well. Years later and I watch it with you today TWICE and it still had my undivided attention each time. Now that's a campaign triumph in my view.

[@dev1346]

I agree and if you ask anyone today that saw it back then there's a very good chance they'll remember it

[@DJ-fl4gn]

This was a national moment when it first aired. Everyone was talking about it.

[@chrisbayliss3532]

Such an iconic ad here in the UK !

[@neilpickup237]

It is the colour of the background which makes it identifiable by most Brits as a Cadbury advert rather than what is in it. They have used that colour for over a century. It is Pantone 2685C otherwise known as Cadbury Purple, and is trademarked. Interestingly, when I used to travel by train from where I used to live I passed through Bournville railway station which is for the Cadbury Factory. It was painted Cadbury Purple.

[@paulbromley6687]

Makes you proud to be British.

[@ClaireTee123]

The whole railway station at Bournville, next to the factory, was painted Cadbury purple for years, not sure if it still is. I used to wait for my train to work standing next to a huge glass and a half of milk on the wall!

[@Thurgosh_OG]

@@paulbromley6687 It used to, till US firm Kraft, bought it and moved most of the production out of the UK and then had the cheek to change the recipes, (which they promised they would not do, in the sale negotiations). The outcome of a US takeover meant the quality and flavour of many Cadbury products fell and were/are avoided by many Brits, to this day. Cadbury is still better than US chocolate, especially Hershey but is rated much lower in the UK than it used to be.

[@mikehipperson]

Ever since the ad ran in the UK I always remember the gorilla on the drums whenever I hear this song! Brilliant! 🤣🤣🤣

[@elgun6125]

The smile on your face was exactly what we had when we watched this ad, way back in the day. I loved this ad.🇬🇧🇺🇸

[@philshorten3221]

Everyone smiles and nobody really knows why. Its got absolutely nothing to do with chocolate but instantly became absolutely everything that defined chocolate 😂

[@GSD-hd1yh]

First time we saw this advert we had no clue as t what was being advertised until the very end. Probably one of the longest ads to ever be shown, but once seen never forgotten.

[@raven3212]

I remember when this was first shown, so so popular, brilliant!!

[@poppletop8331]

Glass and a half of "Joy" in every bar. Gorillas love beating their chests... this Gorilla's "Joy" is beating on drums.

[@Laraine3]

The ad aired in Australia too. It’s one of my personal all time favourite advertisements.

[@nicksykes4575]

Hi Connor, have a look at the Warburton Bakery ads, they're from Bolton, so a couple of them feature local lad Peter Kay, but others in the series feature the Muppets, Silvester Stallone, George Clooney, Robert De Niro, and the newest one with Samuel L Jackson. The guy in all of them is the company CEO Johnathan Warburton, playing himself.

[@johnleonard9090]

Definitely would need the full versions of the ads, there’s so many little nods in each of them 😂

[@johnleonard9090]

Definitely would need the full versions of the ads, there’s so many little nods in each of them 😂

[@mathew8581]

Anything with Peter Kay in is hilarious

[@neilfraser6646]

Not forgetting the John Smiths adverts with Peter Kay

[@gailkessell4358]

The little inflections the gorilla does is Phil perfected from one of his concerts. The sniffs, the neck stretching. Phil will always be the same.

[@peterwilliamson5953]

it took them 6 months to train the Gorilla , he now works in a band playing Pontins in the season .

[@travelledfar]

😂🤣😂🤣

[@cathypenney9482]

😂😂😂😂

[@edwardwoodstock]

You watched the right one in the end. This was when Cadburys was British. Best ad ever.

[@caroleearnshaw32149]

Thanks for this reaction Connor. Haven’t seen this ad in years…..memories! x

[@paulbromley6687]

It’s so true if you had a gorilla in your band he’d have to be the drummer.

[@martinsear5470]

Sadly, despite all the rumours, it is Not Phil Collins in the Gorilla suit. Great Ad.😉

[@samholborn]

Ahhhh nooooo you fibber, of course it's Mr Collins,

[@lg5819]

This is a great advert and I remember it well when it first aired on television. I too don’t understand the relevance of using a Gorilla playing the drums, but you can feel the energy the moment Phil Collins legendary music is played. The sad part is, Phil Collins can no longer play the drums in concert because of arthritis in his hands, and being much older now. How cruel life can be to be young but wake up one day and realise you are old. The mirror can be so unkind when it shows your ageing on the outside, while on the inside you still feel young, trapped in an old man’s body. Nobody can escape ageing, unless we die young from reckless behaviours or from fate. But the state of our minds determine how we come to terms with the reality of growing old, and how others see us and how we see ourselves. Connor, I’m happy to see your subs have increased to 67K. You’ve been hovering around 63K-65K for sometime, but hopefully you are on your way to reaching your next milestone, to reach 70K. Good luck! Perhaps, you might consider doing video blogs about your life because it adds another dimension to your channel and will help increase your subscribers. 🍀

[@ronnie7075]

This was hugely successful in Australia as well.

[@paulbromley6687]

Cinzano Bianca ads are worth a look from the 70s probably six all together.

[@planekrazy1795]

Other UK Averts to look out for: The Rutger Hauer "Guinness" adds there are a whole series of them. Cadburys Smash Robots (yes I know Smash is Powdered Mash Potatoes and Cadburys makes Chocolate but it happened). Cadburys Milk Tray another series. The PG Tips Tea Chimps. Tango "You Know When You've Been Tangoed". Bombardier Beer with Rick Mayall. And of course the John Lewis Christmas Adverts.

[@Badgersj]

And the Marmite "love it or hate it" ads, especially the breastfeeding one and the lifeguard one! (Warning - not for those of a delicate disposition)

[@s4ss1n]

you forgot the carlin black label adds with Mark Arden and Stephen Frost, my particular favourite being the dam busters one, but they are all pretty funny and the john smiths with peter kay 😉

[@josiebridle1947]

Don't forget the Nestle Rolo elephant as, or the Kit Kat panda ad.

[@nigelmacbug6678]

If Carlsberg Did ??????? were fun

[@ChildofGoodFortune]

What! How could you miss the Cadbury Fruit and Nut Cake...

[@James-wp3jq]

Has he seen the Cadbury ad with the kids dancing eyebrows. That was ultra weird !

[@cheryltotheg2880]

Funny though

[@anthonymullen6300]

my old man RIP loved this ad.. ❤from Ireland

[@rubilister9780]

My dad absolutely adored this ad too. Sadly we lost him just a few days ago on 24 April.

[@anthonymullen6300]

@@rubilister9780 so sorry for your troubles.

[@rubilister9780]

@@anthonymullen6300 thank you x you’re very kind.

[@ruaridhwatson2630]

I remember it coming on at half time of the rugby World Cup final were England were playing and they had put go England on the bass drum. Got a good laugh

[@LilMonkeyFella87]

Fyi, this advert was VERY significant for Cadbury. It is important to know context . The line "I've been waiting".. this advert was after all Cadbury products were pulled from the shelves after a salmonella outbreak. It was their big comeback to shelves after months without Cadbury. There was leaky pipe at factory which caused a build up muck and old chocolate and ingredients which fed the chocolate. This advert was letting everyone know Cadbury was back

[@chrishawkins3376]

2003 I think. Every body was talking about it. If I remember correctly it was just the gorilla without any reference to Cadbury when it first aired and it while after that Cadbury's showed their logo.

[@DavidSimmons-kt4rc]

Connor have a look at the compilation of IRN BRU adverts , very funny.

[@DavidDoyleOutdoors]

@Connor check out the Cadbury’s “dont stop me now” advert and “eyebrow dance” advert

[@hettispaghetti6061]

Glad to see you smiling after this. Gorilla's have nothing to do with Cadbury's products, it was just sincere silliness. Was nice when it was shown on tv to have a break from regular ads with voice overs and get to enjoy a great piece of music instead. Take care of yourself and have a great weekend!

[@user-tb7dt5uk1x]

You've got such a nice smile, now you should watch the "for mash get Smash" ad with the aliens, that should have you in fits

[@andrewbagnall5430]

A lot of British adverts didn’t really have a message, they made them just for fun and entertainment. So it would stick in your mind. Guinness were famous for doing that years ago, John Smiths Bitter was another famous one, Bassets Wine Gums (hoots Mon there’s a moose loose around this house). Great video, have a fab weekend Connor. 👍🏻👍🏻🖖🏻🖖🏻

[@TheGiff7]

Several of the Guinness ads were timed to the length of time taken to pour a pint. One notable one had some bloke dancing around the glass until able to take a sip.

[@andrewbagnall5430]

@@TheGiff7 haha I forgot that. Haha.

[@onlinemonk7767]

I believe this is the absolute perfect time in your review history to go and explore some British music (old and new) with your usual eyes wide open, I’m looking to learn approach. There’s an amazing opportunity for your obvious enjoyment in this light hearted video to go and take your community on a journey of your own discovery. I’ve been enjoying your reactions for nearly 2 years and will continue to support and watch whatever you choose. Respect from a 🇬🇧 follower 👍

[@Gillie51-bl8su]

You should check out the series of PG Tips Tea adverts with real chimps. They were hilarious!

[@carolynthompson3291]

Hey dad do you know the piano’s on my foot? 🤣🤣🐒

[@brigidsingleton1596]

​​@@carolynthompson3291 "You hum it son, I'll play it!!" 🙉🐵

[@whatme50]

Remember this playing at half time of 2007 RWC final, cut to the bass drum with C'mon England, pub went crazy

[@GlenB-qo7wd]

Thats a tv advert that never gets old ❤

[@edinval]

If you let the ad run to the end, it says 'A glass and a half full of joy" - utter joy being the connection :)

[@poppletop8331]

I don't know why people can't seem to understand the message.😁

[@bernadettelanders7306]

I loved this ad, why? Is it advertising brilliance? I haven’t seen it for years. It makes u smile still - as soon as it starts. Drums, Gorillas and the song have nothing to do with Cadbury - but I remember as soon as it started, we knew it was the Cadbury Ad 😊

[@plutoniumcoreuk]

One of the best adverts we’ve had in the UK in years.

[@whitechocolate072]

One of my favourite ads this is Cadbury the office workers on their chair dancing. I laughed so much.

[@mohammadsaeed8433]

Brilliant ad. In uk we brew up when programme is playing and wait for ads to come on!😄 one of the best ever was in a series of ads for hamlet cigars, guy in photo booth, you really must watch. Basically they saying however bad things are, a hamlet will make everything better. Must see!! (Im gonna try to find it now.

[@royster3345]

Gorilla, drums, Cadbury, brilliant advert, still locked in my mind today.

[@valandilelfstone]

The gorilla in the add is Phil Collins in a suit, the song itself has a very very dark black origin, relating to a time in his childhood when he was camping with a group of other boys, don't know if it was a school or boy scout field trip, but story briefly, His was with this group of boys one night and they told him they were going to drown a fat boy they hated and wanted his help ge refuse, but saw what they did, years later he wrote this song about the incident, went to the police swa out a staement, then arranged for the guilty group to attened his consert, arranged their seating, each one was seated between two policemen, the signal was when he sang this song at the end the cops would arrest the guilty group, when you play the song listen to the words carefully its a true event and very chilling

[@jamiecuthbert1269]

This, the tango adds back in the day, the rollerskating pandas, there's a moose loose aboot this hoose and "He waits..... That's what he does..... And ya kno what... Tick, followed tock, followed tick, followed tock" are all iconic fr

[@2gfan]

When I first saw this advert,I was amazed because was thinking {is that a real gorilla playing the drums} I have since found that is not a real gorilla, I believe that Cadburys wanted to the veiwers to it be a talking point and for to remember the advert and make us think that we fancy a bar of cadburys 🍫

[@joannarigby1989]

Anyone remember the Reebok adverts? Belly’s gonna get ya!! That advert must’ve been from the 90’s, but still stands out as one of the best ever ads!

[@bobbyboko6317]

Just makes you feel happy , the ad and the chocolate 😊

[@pdevlin3109]

One of my all-time favourite adverts. So glad you enjoyed it - well done the Cadbury publicity Dept. P

[@philipmoores5202]

The purple background is a very subtle reference to the Cadbury chocolate bar purple wrapper. Rock on.

[@misolgit69]

the track was reissued on the back of this ad and soared

[@russellpetrie119]

trust me it solds a lot of cadburys

[@williambailey344]

So simple so effective and yet iconic😊

[@davidpaylor5666]

I still have no idea why that is so good or even why it worked as an ad but I was smiling before it started.

[@That-Ginger-Chick]

I remember the first time I saw this ad as a kid and my whole family just stopped talking and stared at the TV, If I remember correctly I believe it made the newspapers because everybody was talking about it and whether it was a real gorrilla.

[@buckyohare9993]

Segwaying (spelling check) to iconic music on KZbin I recently watched for the umpteenth time Tubular Bells 2 live from Edinburgh castle bout an hour, amazing

[@cenedra2143]

I forgot how great that advert is ❤

[@robwarren5744]

Loved watching this advert again. Rob, Cardiff, Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿

[@rosaliegolding5549]

I expect also it was because they weren’t shouting in your ears about their product promoting themselves , it was pure knowledge of an icon that didn’t need words and the nonsense of a gorilla playing drum was the pure knowledge that it WAS NONSENSE 🤷‍♀️

[@janolaful]

The point of the advert is to show how eating Cadbury's chocolate makes you feel good

[@richardpeel6056]

The gorilla is a music teacher from the University of Brighton in West Sussex, England, or so I'm told.

[@trevorjones5625]

The guy in the Gorilla suit is none other then Andy Sirkis. Famous for playing Golum in the Lord of the Rings films.

[@Thurgosh_OG]

No. It starred the actor Garon Michael, in the Gorilla suit.

[@gillianrimmer7733]

This came out the same time as other ads that never mentioned the product. You should watch some of the classic Guinness adverts - pure genius!

[@mrs_h_makes]

Tick follows tock

[@mamood1]

Loved every second of this

[@davidmoor8096]

I have seen this advert of UK TV many times but this is the first time I looked closely at it. Did you notice the attention to detail with the movements on the Gorilla's face? Makeup and animatronics or CGI genius. And this is just an advert!

[@amandah2490]

Fantastic advert! The intro gives me goosebumps everytime.

[@RM-li9ty]

Made me so happy to see you react to this 😄

[@karengray662]

Great to see you smiling again

[@jannythomas3104]

We watched it in NZ, purple is Cadbury, the chocolate was made here too until recently.

[@kimmarievan-ever6599]

Of course Phil did the drumming on this ! He had to wear one of those suits with spots on so the camera would pick it up..

[@huggyhuggsbears1265]

I just love this guy's smile, he can brighten the dullest of days ❤ ..... and just for the record, he's got great taste in music, Phil Collins is a Legend.

[@lailachopperchops9290]

They hired Garon Michael, an actor with experience in costume work, but not drumming. He practised the Phil Collins solo endlessly to get the right sense of a creature that - as Cabral describes “has been waiting for this moment all its life”. , x

[@denniswilliams160]

If you think a drum-playing gorilla is random then try the Cadbury airport trucks with Queen's 'Don't Stop Me' and the Cadbury 'Eyebrow Dance' Advert

[@jeanglendinning1860]

this was a favorite ad in my family, wish they would bring it back

[@nibbsie2605]

One of the best adverts ever

[@stephengarner8628]

I watch your channel because your genuine open and honest. We all remember this advert and now so will you.

[@davidhowells-rl9li]

I remember when this advert was first aired on TV ! And I can remember Thinking what a brilliant advert it was, and whoever come up with the initial idea, was a very clever person? And I have to say, this was the best advert I've ever seen in the last sixty year's? And I should imagine it must rank as the No1 advert ever televised on British television.

[@CharlieyT95]

Bizarrely when this advert first aired during the Big Brother final 2007 the gorilla was drumming to a completely different song. It was dubbed over by total eclipse of the heart. kzbin.info/www/bejne/rqOqnWelbNyFpZYsi=bhWSscFCGPqFXGck

[@cheryltotheg2880]

Haha that was me I’m glad you took my advice. There are other funny Cadbury ones too I like the one with the two kids and their eyebrows

[@morini500dave]

To think that Phil Collins both drumed and sung this song live at the same time,that's extremely difficult to achieve.

[@alisonscott1469]

still love this advert thankyou for showing it again. i love chimps and gorillas , all primates they are my spirit animal. Take care 😘🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@travelledfar]

I know its minor, but what I find amazing on this ad, is the small real moves. One of which, to watch for, is the head tilt and small snort at a camera who is getting too close.

[@tinaunderhill5412]

I remember seeing this the first time it aired. We were blown away it still makes us smile in the UK. Iconic.

[@davidhowells-rl9li]

The extended version was the the first version to be telly vised?(Brilliant stuff).

[@jakemilne7790]

Preemptive Jibb always!

[@mrs_h_makes]

I remember first seeing this ad when it came out and just being blown away!

[@DianeJones-ex1oq]

One of the best adverts ever made!

[@chrisdeath76]

Would give this a heart if I could. One of my favourite adverts and to see you appreciate it like you did made me grin from ear to ear. Thank you

[@Jason_L10]

Theres no relevance between the gorilla and cadbury, but that is what makes it so memorable as its not int your face. It worked cadbury sales rose by 9% on the same peiord in the previous year.

[@trailerman2]

Imagine, when this came out we were all watching TV thinking 'what the hell is this???' lol

[@LeeThomas11]

There’s a significant story behind this advertisement … In 2006, Cadbury, the UK’s premier chocolate brand was in trouble .. sales, and perhaps more importantly, their reputation, had taken a massive hit due to a salmonella incident, traces of nuts found in easter eggs and product recalls .. they were approached by an advertising agency who proposed a radical rethink of their marketing campaigns using what at the time was a new idea called ‘viral marketing’ … this was all before the social media boom … before the advert first ran on British TV there were reports of people dressed as gorillas randomly playing drums on major road junctions .. no explanations or anything were given but it got people talking. There was much rumour that it was actually Phil Collins in the gorilla suit playing the drums, and this wasn’t discounted for quite some time. Amusingly, ‘Gorilla’ became such a hit that underwear manufacturer Wonderbra made a spoof commercial of it as well

[@russellfrancis6294]

Thank you so much for this Connor. I've seen this ad before, and it always feels new when I see it. And it's always funny. #gorillasrock #Cadburysgorilla

[@katherinedowling4246]

Superb this I had forgotten ❤ thank you

[@lesleygiles8924]

Now try the Walkers crisps adverts where we have our dear sports stars stealing from the kiddies!

[@cirawheeler3489]

One of my favourite adverts 🍫🦍❤. One of the best adverts from here in the UK 🇬🇧

[@CryptidsRoost]

All the mannerisms of that gorilla were actually styled on phil collins. If you actually watch him closely and then this gorilla, they pretty much align up.

[@alunchurcher7060]

I can recall this advert on TV it was a classic that's unforgettable.

[@markorollo.]

One of the two best tv ads ever, the other one being the Rolo's elephant, try that one.