Americans React: Why Europeans Hate the Taste of American Chocolate!

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In this video, we react to Why Europeans Hate the Taste of American Chocolate! While I had heard people from the UK and Europe say they didn't like American chocolate, "tasting like ear wax" was a new one. 😂
It turns out the big differences between mainstream American and European chocolate come down to a very specific ingredient-and even the war played a role in shaping the taste. This was such an interesting look at why a lot of Europeans aren’t fans of our chocolate, and honestly, it makes a lot of sense. We both prefer Cadbury over Hershey’s, so we totally get it! Do you think our chocolate tastes like vomit??
Thanks for watching! If you enjoyed this Why Europeans Hate the Taste of American Chocolate reaction, be sure to give the video a thumbs up, drop a comment, and don’t forget to subscribe as we keep exploring all things UK, Ireland, and beyond!
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[@karstenbursak8083]

Milton Hershey: "I need to make the milk stay fresh longer for processing." Europe: "here, try pasteurising, a.k.a. heating up the milk to kill of microbes that make the milk go bad. we use this for decades." Hershey:"No thank you, I will come up with a new process that partially sours the milk and make the chocolat taste like vomit. The comsumer does not care as long it is the cheapest product on the shelf."

[@db44-t6b]

And with sterilization your milk will last for months. Military usually uses chocolate made with sterilized milk for that reason. You could keep a chocolate bar throughout a whole military campaign and still have as an amazing reserve source of energy on you at all times.

[@EighmyLupin]

Evaporating the milk does not in any way "sour" the milk. It just removes excess water. Try talking to an actual food scientist instead of listening to these pretentious know nothing twats.

[@loke6664]

@@db44-t6b To be fair though, Swedish military chocolate doesn't have milk at all in it and I ate a 45 year old packet when I did my service, it still tasted fine. It was pretty sweet though since they replaced the milk with higher sugar content, but as a soldier in the field, that is more energy for the same amount of chocolate. So there are better solutions to that problem, as a soldier in the field you aren't super picky if it is extra sweet or milk chocolate anyways and the high sugar chocolate have the advantage that it gets less squishy if it gets hot. Hershey already had his product and just sold it as it was to soldiers too, it wasn't like he did research for the perfect field ration or anything. I can't say I think it is good myself since it have a weird off taste, but it is better then nothing.

[@karstenbursak8083]

​@@db44-t6byes ... It's an easy process but has a big impact ... Btw: It's always funny watching americans in european grocery stores discovering UHT-milk ... wich is not cooled

[@lindsaygrant7917]

I'm a Brit and yeah, the vomit comment is spot on. The last time I tried Hershey's and Reeces it tasted bitter and sour like vomit. I avoid them like the plague.

[@philb2085]

Hershey's does, Reeces doesn't to me?

[@anitawhite2669]

I'm British and was given some Hershey's Kisses. They literally made me vomit - Never again will I eat anything Hersheys

[@ivylasangrienta6093]

And they're also very waxy in consistency. A double no thanks for me.

[@thetruthhurts7675]

@@philb2085 All US dairy products contain a banned substance around the rest of the world called Butyrin it is in vomit. ALL US chocolate uses this because Hersheys started the use to keep milk from going off in transit.

[@snoopy10411]

Same here, tried Hershey's once and never again. Tried a few other stuff like Reeses and Payday and they are just overly sweet and waxy. Can't really taste much else.

[@charlestaylor9424]

Frys in England was 100 years old when Hershey started.

[@dougbrowning82]

Fry's was eventually bought out by Cadbury, which then got bought out by Kraft. Today, Cadbury/Fry's is made by Mondelez (a Kraft spin-off) everywhere but the USA, where it's Hershey's.

[@wessexdruid7598]

@@dougbrowning82 The Frys and Cadburys (and Rowntrees and McIntoshes) were all Quaker families. They worked together collaboratively to help each other.

[@merlinambrosius4398]

​@dougbrowning82 and your counterpoint is what, exactly?

[@DougBrown-h1n]

When I first tried Hersheys, I had no idea about the butyric acid/vomit thing, but the taste was immediately recognisable as something organic that had seriously "gone off".

[@natsohigh5552]

Like accidently drinking gone off milk 😂🤢

[@Lixmage]

I worked as a chemist for Rhone-Poulenc in Paris in the 1990s and I can confirm that butyric acid is comfortably THE most disgusting chemical I have ever smelt. I used to pour roughly 10 mL into my reactor in a brand new industrial fume cupboard and it used to stink out the library through four sets of fire doors. I used to catch the RER into the city in the evening and catch the metro at Austerlitz. There would be people with their faces pressed up against the glass doors due to the rush hour crowding but I had a three foot exclusion zone around me owing to the smell! Once home I used to spend two hours in the shower scrubbing like mad. Imagine the smell of rancid butter but multiply it a million fold.

[@RustyDust101]

Had a single semester of chemistry at university. Oh boy, the public transport exclusion zone is real. If you work in a lab with 20 more students, all in their anorganic analysis studies, where you regularly need butyric acid, your nose shuts down after an hour or so out of pure self-preservation. But the headaches you get after you start getting fresh air again are off the charts.

[@davidhyams2769]

Butyric acid is what gives sour milk its rancid smell. But it's also what gives some of the tang to parmesan cheese. The difference is that you expect it in cheese but not in chocolate.

[@c_n_b]

It's weird. I can taste the vomit in parmasan but I like it.

[@sharonmartin4036]

@@c_n_b It does not taste like vomit in parmesan cheese. It just tastes like mature cheese.

[@c_n_b]

@sharonmartin4036 I can taste it. I guess my tastebuds are superior. 😎

[@orwellboy1958]

@@c_n_b Or weird 🤣

[@artemisfowl66]

I like Parmesan Cheese but over the years every single person I lived with (husband, flatmates) have hated it and said it tastes and smells like vomit

[@Axispaw1]

I'm Scottish and I went to America for the first time in 2003 when I was 18. After years of growing up with American movies I was so excited to taste all the American food/candy/chocolate that I had watched for years. I was bitterly disappointed, to say the least. I couldn't believe how awful American candy is. There are a few things that are okay but overall I was gutted. Overall I couldn't believe how awful the food in America was/is and that so many Americans still believe British food is bad. It's crazy...

[@Beedo_Sookcool]

It's because they're so used to FLAVOUR-BLASTED!!! they're not used to real food flavours. Every time I return to the UK, it takes a couple weeks for my tastebuds to recover. I use sausage rolls as a benchmark. Once I start enjoying them again, I know my taste buds have recovered.

[@huldren3]

😅😅 ​@@Beedo_Sookcool

[@Axispaw1]

@@Beedo_Sookcool the sausage roll test 😂

[@annclough7767]

Cadbury isn't the same since americans took over the company. Luckily, we have other brands.

[@rachelpenny5165]

I prefer Tesco own brand chocolate to Cadburys chocolate now. I usually buy that instead.

[@Mike-mm4mx]

I agree, they ruined Fruit and Nut when they put almonds in instead of hazelnuts, ruined a great British institution in my opinion!

[@minstrelcat1951]

But they were almond in the early 80s, remember the 'hunky chunky almonds, theyre the secret of my beauty' ad anyone? One seen never unseen......​@@Mike-mm4mx😊

[@Theresamarie-y8b]

I remember when Cadbury chocolate would melt. Takes a bit of chewing now.

[@Sty-Islandgirl]

I have stopped buying it too, it does not taste as nice anymore.

[@sueguyan8101]

I tasted Hershey's candy kisses around 30 years ago, I have never forgotten it, and not in a good way! I had an American boyfriend at the time and he gave them to me for Valentines, I thought to myself you could break up with me, you dont have to poison me! 😂😂

[@SRPM-yk9xw]

That was my first taste of American chocolate, too. I assumed they'd gone off during transit. They even looked odd, too; chalky, with no tempering. Revolting!

[@reactingtomyroots]

😂

[@Sine-gl9ly]

Haha, I'm English, approaching 80 and that happened to me, too! In the early 1970s, I was working overseas, had an American boyfriend, and he gave me a BIG box of cbocolates for my birthday, in the middle of summer. Oh yuk, it was utterly FOUL. I thought the midsummer heat had made something in it go 'off', but he tasted it and thought it was fine ... NO!!!

[@cherylgrimes4080]

Me and my chocolate loving ex went to Las Vegas 20 years ago, and bought some Hershey's as that was all that was available in the little convenience shop in the hotel. We took one bite, spat it out and threw the rest in the bin. Just awful.

[@alisonlinnell8943]

Sadly Cadburys here have changed their chocolate recipe and not for the better (as well as bars rapidly shrinking in size). They recently lost their royal warrant as a result.

[@ReinholdHMai]

That is because Cadbury's is now American-owned. It's new owner is Mondelez, which is Kraft Foods re-branded.

[@bromptinowner763]

I Don't buy it anymore

[@lisasallery7860]

I am horrified by the size of our ‘large’ chocolate bars. They used to be around 300g and now around 123g. It’s also gone up so high in price.

[@thedorkasaur]

This makes so much sense! I thought my taste buds were still off after being ill. Need to find a new treat!

[@countesscable]

It really does taste like vomit!!!! I had some Hersheys in New York and had to spit it out. I couldn’t believe it was so bad.

[@charlottehardy822]

I had the same experience in NY. 😂😂

[@reactingtomyroots]

haha, that's so weird. I guess it all just depends on what you grow up tasting and are used to--not that I love Hershey's but I never would have equated it to vomit. 😂

[@Steeler-wg5zo]

it is best to eat Hersheys only if you SHOULD throw up for health reasons, e.g. in case of poisoning, when you need to empty your stomach.

[@mariuscheek]

For me in the UK, it's not just the taste, it's the texture - Hersheys is waxy, too resistant to melting, and needs chewing, whereas Euro/UK chocolate basically just melts in your mouth. This means that where Euro/UK chocolate makers put in a texture (Flake, Aero etc) you know that's what they meant! btw we do get Hershey brand chocolate in the UK, and I totally hate it! I mean, totally despise it! It's foul, foul stuff...

[@loke6664]

Military chocolate tend to have a far harder texture though and it is way more resistant to heat. You don't want your chocolate bar to become goo in your backpack. Not that Hershey's originally was a military chocolate of course. I admit the first tine I tried a Hershey's bar I thought I got one that had gone bad, it do taste like a far too old European chocolate. I wouldn't go as far as foul, but it certainly taste weird.

[@LilMonkeyFella87]

The oldest commercial chocolate bar in the world is Frys chocolate Cream, from the UK. It's a very dark chocolate.

[@elemar5]

Surely it's Frys Chocolate Cream.

[@lumasters8197]

​@elemar5You're correct, but I prefer the peppermint one.

[@elemar5]

@ I prefer Peanut Butter Kitkat but it's not the oldest Kitkat.

[@matthewjames6762]

Frys was also the very first chocolate bar to ever be produced

[@reactingtomyroots]

Yes! We had forgotten about that. We did try Fry's as someone sent us some :)

[@akula9713]

I have concluded that the American palette has become accustomed to the crap they eat, and now prefer it.

[@Beautycomesoutofashes]

Same goes for guns.

[@JanineCoates-iq6or]

It could be why Steve and his family,and many Americans get sick a lot!

[@keithbindoff8362]

Sorry your chocolate is terrible. You use to much rubbish in everything. American cadburys isn't as nice either. Sorry you were both so ill

[@reactingtomyroots]

Thanks, Keith! We're feeling much better now. :)

[@transmission3143]

With hindsight Steve and Lindsey (Lindsay? sorry) a video putting you in mind of vomit and dogs' anal glands might not have been the best for you while you're still a bit 'delicate' 😢

[@wispa1a]

Cadbury America is made under license by Hershey. Meaning they just sell American nonsense. It's so bad they have to force people with tariffs to buy it. (Trump threatening us because we don't want American crap) Probably be the time I give up watching people that want the rest of the world destroyed for their own selves Reaction videos whilst you have a dictator is bad taste.

[@alisonlinnell8943]

‘Wanted to produce the cheapest bar’……’better flavour wasn’t a consideration’. Says it all guys. On the secrecy thing - who would WANT to know it?!😂

[@Great_Cthulhu]

Competitors who wanted to also make cheap chocolate

[@orwellboy1958]

Anyone wishing to avoid it.

[@Gsoda35]

absolutely not. I am saving my three wishes for something important. :^)

[@srf-f4e]

Ghirardelli’s chocolate is the best US chocolate I have tasted. Started in San Francisco originally, but now owned by Lindt, which is why the quality has never been compromised.

[@SaraKvammen-tx7qc]

I'm Norwegian...we have very good chocolate too.

[@BigRedTrucks]

Whats the best Norwegian chocolate bar/thing?

[@Vickie...]

Yes I agree, all European chocolate is superior in my opinion 🥰

[@nevas8463]

Your Japp, smils and lunsj are incredible.

[@SaraKvammen-tx7qc]

@@BigRedTrucks I think Freia is the best brand.The chocolate bars are the best.The Milk chocolate is my favourite, but altso smash from Nidar is addictive.

[@Nyxton1]

@@SaraKvammen-tx7qc Smash should honestly be illegal....It's too damn delicious!

[@doubledeckercouch6251]

Hersheys chocolate is made from "soured cream", which to Brits does resemble a Vomit type taste. Usually it blends quite well with caramel, or peanut flavours, but on it's own, yup - it tastes like your regular barf :D

[@sharonmartin4036]

WITH ADDED BUTYRIC ACID!!!

[@SirHilaryManfat]

The biggest crime is that Hershey's has got the monopoly on American chocolate, so it's become synonymous with what we all believe American chocolate to taste like. I've heard from family members that there are other American chocolate brands that taste really good, but the only exported one we have is Hershey.

[@Beedo_Sookcool]

I don't know if it even exists anymore, but Dagoba from the USA made some outstanding chocolate bars.

[@reactingtomyroots]

Yes, this is true. It's usually the smaller companies that taste much better.

[@Itachiduden]

Fun fact: a lot of americans who live in europe for an extended amount of time cant stand hershey when they return because of the taste of vomit

[@brandonneumann5294]

If Hershey chocolate is what vomit tastes like then I love the taste of vomit 😂

[@Itachiduden]

@brandonneumann5294 its "the clock on the wall" kind of thing. When you're used to it, your brain filters it out. When you're not used to it anymore, it's a disturbing element.

[@artistjoh]

It is not just Europeans. I am Australian, and think that American chocolate tastes like vommit. Hershey's definitely destroyed the reputation of American chocolate. Hershey's milk problem was that his chocolate factory was in a different state to where the milk was produced. In Europe and Australia the chocolate is made where the milk is produced, so it is fresher, and there is less spoilage problems.

[@raycardy4843]

Yes! Hershey's was established long before refridgeration was common, and the milk-producing farms were hundreds of miles from the factories - so they did this to make the milk survive the long road journeys - in Europe, the distances are way shorter, so the milk used was totally fresh!

[@artistjoh]

@ Distances are long in Australia as well, but Cadbury chose to build its chocolate factory in a remote rural region to be close to the milk supply. So Australian Cadbury's always had the freshest milk. It is located on the island of Tasmania. Nestle's, on the other hand chose to locate in Melbourne. While it is much closer to milk supplies than Hershey's, it's milk supply was still not quite as fresh as Cadbury's, and as a result, Australian Nestle's has never been as good as Australian Cadbury's, whereas in Europe, Nestle's chocolate is better. The freshness of the milk is a huge deal in chocolate making. Hershey made a conscious decision to locate his factory far from his milk supplies. I find it utterly perplexing why he did this. I suspect it was mostly because he did not want to live in Minnesota, and that was more important to him than the taste of his chocolate. It is possible, I suppose, that he thought he could one day find a preservative that did not ruin his chocolate, but could never solve that problem, and without plentiful supplies of chocolate from elsewhere, Americans didn't realise that chocolate could taste so much better, so it still sold in American stores, so he didn't care. The silly thing is that while traditional Hersheys does not sell well overseas, they discovered that changing the chocolate recipe for sales in other countries, they could sell Hershey's elsewhere. It means that people in Europe and Australia can now buy Hershey's that tastes way better than the American version, but because of its reputation from the past vommit taste, most people are unwilling to taste test the newer non-vommit versions. Vommit-taste is not a taste anyone wants to risk putting in their mouth. Americans usually don't understand how bad a reputation American chocolate has in the rest of the world, and it is simply because of Hershey not wanting to go to Minnesota.

[@paulwilliams61]

Nice to have you back. Sorry you have been ill. ❤

[@kiino001]

Someone at work once brought Hershey's chocolates back from a holiday. Most of them went in the bin. If you want to experience the 'unique flavour' then stick to British/European chocolate for a while then try Hershey's. You don't currently notice it because you're used to it.

[@joestacey6185]

That's exactly the way I tried american chocolate. It also ended up binned.

[@heraklesnothercules.]

One of the women at work goes on holiday to the US every year, and always brings back a large bag of Hersheys Kisses... they're still there at the end of the week, apart from the few that have been tried by the unsuspecting 😂

[@transmission3143]

Someone brought some Hershey's "Yes Please" in to work after a holiday. While I wouldn't go so far as to say they tasted of upchuck, I did rechristen them "No Thankyou".

[@wormsblink2887]

If I recall correctly, butyric acid is added to prevent the milk from spoiling DURING production. It’s not even to extend the shelf life of the chocolate product. The companies just don’t want to spend more to purchase fresh milk and find such tricks to use cheaper and older milk.

[@patriciacrangle8244]

I remember being given a bar of chocolate by an American soldier during the war I was pleased I took it home to share none of the family could eat it even my 2 year old sister spate it out Sorry GI it was very thoughtful of you to give us something that was special to you

[@sharonmartin4036]

How old are you that you remember something that happened more than 80 years ago?

[@patriciacrangle8244]

90 years young

[@donaldanderson6604]

My mother in law was serving tea to GIs stationed here in England when she was a girl. She can give chapter and verse on WW2.​@@sharonmartin4036

[@reactingtomyroots]

Wow, I guess that's saying a lot...that even in such desperate times as the rationing during the war you couldn't even stomach it 😅

[@cheryltotheg2880]

I always giggle when I look at Lindsey’s face when Steve says ‘enough rambling from us’ 😂. You adapted it a bit today Steve 😂❤

[@reactingtomyroots]

haha, yeah she's a trooper!

[@cheryltotheg2880]

@ she’s absolutely lovely 🥰

[@viewer.123]

Random story - I know someone who was very afraid of being sick or seeing others throw up, so it was recommended to her that she try eating Hershey chocolate as exposure therapy. After eating Hershey bars and watching videos of people about to throw up, she overcame her fear after about 6 weeks

[@reactingtomyroots]

What?! That's hilarious. 😅

[@mattsmith5421]

If i remember correctly wasn't Hersheys Lindsay's favourite chocolate about 5 minutes before her first UK chocolate tasting video.

[@reactingtomyroots]

No, Lindsay's never really enjoyed Hershey's. Her favorite was the US Cadbury (which IS made by Hersheys but doesn't taste the same as their namesake chocolate bar).

[@AndrewwarrenAndrew]

Hershey used Butyric acid, we used Pasteurisation.

[@gigsnsht]

British Cadbury is made by owned and operated by the same US company as it's American cousin, Kraft. The standard has gone down since this takeover

[@tonys1636]

Now owned by the US/Swiss company Mondelez. It's on the back of the wrapper.

[@SweetLotusDreams]

Its not as good as it used to be, that’s for sure. But then, neither is anything else.

[@dianabialaskahansen2972]

Unfortunately it is not just chocolate, but American food in general that is so poor that it is banned in the European Union.

[@graham.a.phillips2811]

I'm glad to see you both back and continue to get better. My Dad told me stories of the GI's giving chocolate to him and his friends during WW2 and they were happy when they could get British chocolate again, as they didn't like the US chocolate as much.

[@reactingtomyroots]

Thanks Graham!

[@JohnResalb]

When you come over, put on your list, a visit to Cadburys in Birmingham. Not only can you taste all the chocolate you want, but also you can have a go at making your own chocolate bar !!! How many places have you got on your list now.?? I think you're gonna be here for months.!!!

[@reactingtomyroots]

Yes we'll definitely have to stop at the Cadburys factory. As for the list...it's growing quite long and there's no way we'll be able to visit all the places we want to see 😅

[@MrKroney]

​@@reactingtomyroots also, if either of you are grand of the lord of the rings/hobbit the Cadburys factory isn't far from sarehole mill, the inspiration for hobbiton

[@fozzie221]

Glad to have you back and i hope all three of you are much better now

[@Briael]

During WWII, Britain's soldiers had Caley's "marching" chocolate. It wasn't that long ago that Caley's closed. It was made in Norwich, UK, and was exceptional chocolate. It'll be interesting to see if Mondelez change the ingredients of Cadburys back from Palm oil to the regular emulsifiers in order to recoup their Royal appointment.

[@charlestaylor9424]

People don't understand the Royal Warrent. It just means a royal household has bought the product on a regular basis. When the Royal dies the warrant times out. Charles has his own Duchy chocolate so he's unlikely to buy Cadbury.

[@helenjarvis7755]

I hope so I hate the palm oil flavour and always notice the difference. So unhealthy compared to cain sugar

[@angelawalker8615]

I was so excited to tasting my first hershey, I was immediately disappointed.🤑🤑🤑

[@reactingtomyroots]

😅

[@LilMonkeyFella87]

Theres the video "US vs UK Cadbury | Food Wars | Insider Food" . You could maybe react to that

[@lukeelgon6399]

Whilst living in the US for six yrs, my kids and I used to beg care packages from friends in the UK and Canada. The first three items on our lists were always: chocolate, blackcurrant cordial, and HP Sauce. BTW, it's good to hear you are all recovering. I take the 'flu vaccine each year, so I think it must be over 40 yrs since this lurgy affected me. My sympathies.

[@izibear4462]

I was so glad when an Indian grocery opened in my city over there as the expat store prices were ki**ing me! $$$$$

[@LukeCaddyUK]

When American chocolate because a craze 10/15 years ago in the UK, I tried Hersheys for the first time and was almost sick in my mouth, it just tasted like vomit as you’ve now learned😂 Safe to say, it’s never really took off over here🤦🏻‍♂️

[@LilMonkeyFella87]

I put the video up a few weeks ago of Cadbury Dairy Milk adverts by the way, that I mentioned making. Its specifically Cadbury Dairy Milk ads, as those videos have a different feel to the ads they make for other Cadbury products. There is some real music in there, as Cadbury always do that in their "fun" adverts, but they got a thumbs up to use (theres 1 song not allowed in Russia, but that's common). Plus theres tons of reactions to the full versions of the other songs on here "Fun and Wholesome UK Cadbury Dairy Milk Advert compilation"

[@nigeldewallens1115]

So sad to hear you have all been Ill! Glad you are on the mend too! I have not tried American Chocolate! Only English and European chocolate!

[@Zeb-e9j]

Check out American "cheese" versus British cheese, your tastebuds wont know whats hit them 😂

[@dougbrowning82]

American cheese is usually processed cheese. Chemicals added to make it malleable and melt-able. Like Kraft Singles, Cheez Whiz, and Velveeta.

[@znail4675]

American "cheese" is only 50% cheese and that is also why it's a popular product in USA.

[@dougbrowning82]

@@znail4675 Some is less than that. Sometimes it doesn't even qualify as cheese.

[@lorrainehinchliffe5371]

Even American cheddar is bad, rubbery and bland.

[@Zeb-e9j]

@lorrainehinchliffe5371 you do know cheddar is a place in England? So you can't have American cheddar, it's like saying American Buckingham palace is beautiful

[@user-wb2hs7mq4j]

Whatever Hersheys secret is- keep it, nobody wants it. At 10% it shouldnt even be called chocolate.

[@0saintsfan0]

I'd never heard of this vomit flavour thing, and someone at work had just come back from the US and left out some Hershey's kisses in the office. I tried one, and had to spit it out, it tasted rancid, and left an aftertaste like I'd just been throwing up.

[@vaudevillian7]

The Hershey’s kisses are probably the most tolerable one too

[@philb2085]

I hadn't heard about the vomit taste before I tried Hershey's and yes... it tastes just like acid reflux to me. It's not as noticeable in the cookies and cream though.

[@annabergman1166]

My chemistry teacher once past around a bottle of butyric acid that she told us to smell and it smelled like concentrated vomit. In Sweden we call it Smörsyra which translates to Butter acid. My cousin bought a bag of Hersheys kisses when we visited the US in 2023 and we each had one and threw the rest away. I'm very surprised americans can't taste the vomit because it was stronger then I thought it would be.

[@sarahfoster6765]

Welcome back, glad you are nearly better. We have missed you to. ❤️🇬🇧

[@johndobson5375]

There is nothing secret about using sour milk for longer shelf life. Chocolate made in Europe is made with fresh milk.

[@heraklesnothercules.]

Fun fact: you can make lovely scones using sour milk. My mum used to make them.

[@Spiklething]

I've only had Hersheys once, when a colleague brought some back from a visit to New York. They were tiny little bite size individually wrapped bars of chocolate and they were put in a basket at the reception desk. I had one and had to spit it out because of the vomit taste. Normally something like that would be gone in half a day, but those chocolates sat there for a few days before they were thrown away because no one was eating them

[@rikmoran3963]

Alanna on the Adventures and Naps channel did a video called 'Why American chocolate tastes so weird', which is very entertaining. She grew up eating Hershey's, so her reaction is quite fun!

[@SusanMcbride-t9d]

During the war American soldiers were stationed near where my Stepmom lived and they gave the kids chocolate. When I lived in the US she asked me to bring back some chocolate when I visited. I brought some back, she took one bite and had to spit it out it was so bad and wondered how she could have eaten it back then but when you’ve had none for years you’ll eat anything.

[@philb2085]

First Hershey bar I had I thought it had gone bad. Relieved when other people said they have a vomity aftertaste. You'd be used to it if that was all you knew, can't imagine going back post Cadburys though?

[@GazNeon]

When I went to the chocolate museum in York they briefly spoke about this and one of the reasons given for the milk processing in the US was simply logistics, the distance from the dairy farms to the chocolate manufacturing factories being so far that the milk wouldn't last while in transit.

[@Peter-uy3ti]

I'm English. Americans should drink more tea. And learn how to cook Yorkshire puddings.

[@Beedo_Sookcool]

Also: meat pies and proper back bacon.

[@31Blaize]

I tried a Hershey's once. NEVER again.

[@JustSarah00]

I find hersheys chocolate doesn't really taste of anything until the after taste hits. It definitely tastes like vomit.

[@snowfirma5423]

Missed your posts, pleased to hear your all feeling better .

[@watsonwatt7984]

Nice to see my favourite family back and hope you are all on the way to feeling better especially Sophia and Milka Chocolate is worth trying if you are able obtain it over there

[@reactingtomyroots]

Thanks Watson! We have tried Milka chocolate. It's very good :)

[@susantracey1539]

Cadbury chocolate is made by an American company (maybe Hershey?) and they insist that the recipe is the same, but it isn’t. The taste has changed to becoming flavourless and waxy. I’ve stopped eating it. It used to be a real treat when I was young, I’m 65 years old now

[@reactingtomyroots]

Yes, the US version is made by Hersheys. We actually did a taste test comparing the two awhile ago!

[@susantracey1539]

@ what was the result?

[@johnbeaker8721]

​@@reactingtomyrootsIt's the UK version that they're referring to. Cadbury UK got bought by Kraft a few years ago and the quality of the chocolate has declined massively.

[@wyterabitt2149]

A massive amount is placebo from hearing others say it. It has changed by a very minor amount today. But to really show how easy it is to happen, people were complaining about this quite some time ago back when my uncle was working at cadburys and had been doing for decades - and at that point, it really hadn't changed at all yet. And there were still countless people talking about how bad it was constantly, he used to think it was pretty funny. Today it has changed, but the flavour change is minor for the most part and a slight texture change. But people get themselves so worked up online and talking to others that they taste a huge difference when they try it.

[@susantracey1539]

@@wyterabitt2149 not huge, just not as good quality.

[@ahthatkyle]

Glad you guys are back. I was so ill last week with a flu but then they say in the UK it’s the change in weather now.

[@sallyannwheeler6327]

Nice to see you back. There has been nasty flu viruses here where I am in North Wales too. I never even considered trying Hersheys when I went to the US. They actually made up a Hersheys shelf in our local Coop and Nisa. Hence no one wanted to try it so they had to take it down again😂 😂

[@reactingtomyroots]

Thanks Sally! Hope you're staying healthy. ❤️

[@sallyannwheeler6327]

Have recovered from it now too thanks. 😊

[@zeroone5097]

Hi Guys welcome back , missed you , glad your feeling better

[@Mack-uu8oy]

Absolutely 100% on the vomit taste. I thought it was just me.

[@ZIPPYKIYAY]

My nan used to work at Cadbury Bournville,there used to be a staff supermarket inside the factory where everything was sold without wrappers sooo cheap, Needles to say Christmas was awesome at nan and grandads.....maybe apart from the old roses coffee creams!! Those that know...know. Love u dudes, Keep em coming!❤

[@bowlingbill9633]

I love it when you compare food and sweets, ect, from the UK and US . I think I am one of the few people who can take or leave chocolate. I still have a box I had for christmas. I just find it sickly 😊

[@NO-ux2xf]

You are what you eat. What you grow up with or have for a long time becomes your standard. It is like for us in Scandinavia and Liqruise and caviar in a tube. :) Personally when i work in US I coulnd't stand amrican chockolat. The closet I could find of something I liked was nuts covered in cocopowder.

[@daveofyorkshire301]

Now you understand why it's a "secret" process. Also why many say it taste like vomit...

[@Laser2120]

They dont taste of vomit they smell of it and smell is a big part of eating. Someone brought a big box of hershey bars and put them in the canteen at work a few bars got opened out of curiosity they stayed in the canteen for about a month until they got chucked away which is unheard of normally anything brought in would disappear within an hour.

[@kwaobenti]

At my job in the UK, when colleagues go on holiday abroad, they always bring back sweets/candy or biscuits/cookies from the place they visited to share with colleagues at coffee break. Usually the stuff is eaten up really quickly, you gotta get to coffee break early if you want some before it's all gone. But when a colleague visited the US last year and brought back some Hershey chocolate, that stuff sat there for weeks and weeks. After each taking a small piece to try, nobody went back for more. I tried it too, but one try was enough! Sorry but it is pretty unpleasant (and I'll eat almost anything!).

[@nbartlett6538]

Scientists did an experiment where they had 2 jars containing the exact same butyric acid aroma. One was labelled "parmesan cheese" and the other was labelled "vomit". When asked to smell the "parmesan" people would say, mmm lovely. When asked to smell the "vomit" they would say, ewww disgusting. Context and psychology play a huge role.

[@charlestaylor9424]

Where did they run the experiment, any British person would smell it and say "Stilton".

[@nbartlett6538]

@ Like I said, the jar was labelled parmesan cheese. I think it would be odd to read that label and then say "Stilton".

[@liamhennelly3961]

I think its because in Europe we use natural sugar and fresh milk. Some people use sweetners and dried milk and it definitely does not taste the same.

[@nbartlett6538]

Or you could, you know, watch the video to find out.

[@liamhennelly3961]

@nbartlett6538 Yes that is possible but do you really believe things to be true because you seen it on a video on KZbin 🤔🤔😏

[@StewedFishProductions]

Yes, the real milk makes a big difference too! As Cadbury's have always advertised (and as shown on the 'Dairy Milk' Chocolate Bar wrapper) - _"A GLASS and a HALF in EVERY bar"._ The phrase was originally used to explain the amount of milk in every 'half-pound' chocolate bar. The iconic 'Glass and a Half' symbol (image) was initially created in 1928, reflecting the amount of milk used in Cadbury's chocolate recipe. The symbol and phrase _“there's a glass and a half in everyone”_ is now globally recognised, and was to associate the chocolate brand with the 'friendly connotations of kindness and giving'. Although, back in 2010 they 'dropped' the slogan to meet EU directives and changed the packaging to say _"The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate",_ but kept the picture of the 'Glass & Half of Milk being 'poured out'. Later, UK Trading Standards said it had NO objections to the old phrase, and that Cadbury could continue using it... But by then they had re-adjusted all their wrappers so kept it 'as is'!

[@gd_5526]

When I went to Florida in 2008 I had some Hershey chocolate and it really did taste like sick. I had to spit it out and get a drink. I was shocked by how bad it was. Interesting video.

[@cazziefores2183]

Glad you're starting to feel better guy's.. Love and light from across the pond xxx 🙏😘🇬🇧✌️

[@reactingtomyroots]

Thank you ❤️

[@ja_ma]

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland.

[@vallejomach6721]

...and utterly ruined every Rowntree Mackintosh chocolates when they took over the company. Kit Kat, Yorkie, Lion, Toffee Crisp, Blue Riband, Caramac, Dairy Box, Quality Street, Matchmakers, Rolo, Smarties, Walnut Whip...all now ghostly shadows of their former selves

[@taylorpower3862]

Btw she didn’t mention that both European and us cocoa requirements can be solids or powder so you can get a chocolate bar in America with only cocoa butter which is incredibly low compared to European chocolate

[@aidancampbell5644]

Australian here. I have only ever bought a Hersheys chocolate once. I threw it out because I thought it had gone off.

[@crwydryn]

I came across Hershey's chocolate in Tesco A while ago and gave it a try. To me I could sense a hint of coffee about it! However, sorry , but it wasn't a patch on Cadbury's---no insult intended!

[@AndrewAHayes]

When I confirmed to relatives in the US I am able to go and visit them after them asking me if I could, the kids in the family asked me if I could bring them some English chocolate and some sweets they really liked when they visited me, I guess the first kid to ask me told the rest and they all asked If I would bring them some, I don't mind, I did plan to take some gifts and I would rather they consumed British chocolate rather than US poisened candy. When I was first in the US I tried the chocolate and it does taste like vomit I don't know about ear wax though, I have never tasted ear wax! We get Hershey chocolate products over here but it is made here and tastes much better! There seems to be some confusion in the US about what chocolate is made from, it is made from the Cacoa (pronounced Ca Cow) bean and so is cocoa, cocoa is a chocolate flavoured powdered product which is used to make a hot drink and is also made from Cacoa. Chocolate is made from Cacoa butter fat and milk. I have seen other videos where the US narrator claimed that chocolate is made from cocoa beans which came from cocoa plants. The cacoa beans come from the cacoa tree. Maybe the US actually makes it chocolate from cocoa powder and that's why it tastes so bad! LOL

[@vaudevillian7]

I’ve definitely noticed it in other American chocolate, when I first visited the US it was just after Halloween 20 years ago and a friend kindly gave me a bag of chocolates - which included things we have over here like Maltesers etc as well as a few other things; when I was eating them I thought it had gone off, but it hadn’t. I realised that’s just what American chocolate generally tastes like - it’s similar to our cheap advent calendar chocolate but as if it’s gone bad. There are American ‘candy bars’ I do like though (Three Musketeers which is like our Milky Way, quite like Butterfingers and a Babe Ruth I don’t mind Hersheys Kisses, the bars are a bit much - my other half is American and she has a fondness for Hersheys. They sold them here for a bit but you don’t see them any more, only the Cookies and Cream one in most shops - which I’ve still not tried.

[@SengirIndustries]

I tried a Hershey bar once and it literally tasted like I'd been sick in my mouth

[@Carl-Hancox]

Hi guys , great to see you in better health , great reaction , im from Birmingham UK so i have to side with Cadburys lol , ive never tried Hersheys but it seems Americans prefer ours when they try it 👍👍💪💪

[@hardy200066]

His secret was he found a mixture for chocolate to make it taste horrible. 🤣 It's horrible to say as I know he is a legend but Hershey just wasn't a very good chocolatier but an amazing businessman

[@helenbailey8419]

😊😊So glad you are back and better

[@wesleyrodgers886]

One bite=vomit taste. God awful.

[@lolofig1]

I visited the US when I was a teenager and my sister and I were really excited to try Hersheys because we’d seen it so often in pop culture. The first bar we bought tasted so badly like vomit we thought they’d seriously gone off so we binned them and went to another shop to buy a new bar… then we realised that was just the taste!

[@helenbailey8419]

😊😊the wartime chocolate was also probably made with so much sugar for energy as food was scarce.Just a thought

[@Zentron]

Even before watching that video I associated American chocolate, especially Hershey's chocolate with tasting like vomit, then I watched it and found out it actually was vomit 😅 The universe works in mysterious ways!

[@SgtWilko1979]

I often found that US chocolate bars that have a lot of fillings (So I'll put Reeces here) can be amazing. I love a peanut butter cup or a three musketeers, I even like Milk Duds! But Hershey's on it's own is.... yeah its weird.

[@Beedo_Sookcool]

Love Reese's and Whatchamacallits! Surprised there aren't 3 Musketeers over here. It's basically a milk-chocolate version of our Milky Way.

[@elemar5]

@@Beedo_Sookcool A MIlky Way is milk chocolate. What do you mean?

[@Beedo_Sookcool]

@elemar5 3 Musketeers: milk chocolate fluff in milk chocolate coating. British Milky Way: white chocolate fluff in milk chocolate coating.

[@elemar5]

@@Beedo_Sookcool British Milky Ways must have changed since I last had one as I remember the inside being light brown.

[@Beedo_Sookcool]

@elemar5 I can't remember the last time I had a British Milky Way before I moved back to England, but I can vouch that the insides have been white since at least May 2000.

[@sandramilligan8960]

I tried hersheys kisses in America . Taste like soap!

[@juliepidd-lv8qx]

Good to see your both looking better. Take care.

[@MostBronzeChunner]

I tried Hershey's Kisses after a work colleague brought some back from a trip to the States. Yeah, the after taste is vomit.

[@ShizuruNakatsu]

You should have tried the chocolate here in Ireland (and the UK) in the 90s and 2000s. At some point, everything in the world was ruined by corporate greed. Inflation, shrinkflation, and enshittification. Everything got worse over time, everything is smaller, and everything costs more. Good products disappeared from shelves, and the ones that remained have lowered in quality. Our chocolate still tastes good though. I wish I could go back to the 90s again and eat everything I loved back then.

[@Joseph13163]

cadburys have a factory in Dublin which means all the cadbury consumed in the state is made with fresh irish milk.

[@johnchristmas7522]

Hershey "chocolate"--cheapest to make, not to sell! Massive profit comes first, doesn't matter it tastes like shit, with enough b/s advertising Americans will believe it's delicious!!! Is there really any chocolate in it or is it brown dye, grease and chemicals to make it set?

[@aaroncunningham3000]

Why can’t Americans pronounce Graham??? Gram is a measurement, Graham is a name, pronounced “Gray em”. Also, Hershey’s chocolate is the worst I have ever tasted, even calendar chocolate is better.

[@esclad]

Once had a Hershey's bar of chocolate when I visited the US, it felt like I was chewing candle wax- I could hardly taste the chocolate. I spat it out and threw the rest away; it was not good.

[@JohnResalb]

I can't comment on US, but Europe in general has an historical reputation for its chocolate. And it's more than just a coincidence - there are distinct reasons why this is the case. Foreign UTubers often bang on about European weather - well here's the spin off. Ideal cattle pasture needs regular supply of rain, and FINE rain, not tropical downpours. The soil is another determining factor. Even if we examine the countries within Europe itself, we can clearly see how the factors above determine the quality of chocolate from country to country.!! Too hot or too cold are not idealic conditions for dairy farming, plus reliable rainfall and soil with high nutrients. You can taste the difference immediately with other foods such as youghout and cheese.

[@Hawk1732]

I'm sorry you all got sick but pleased you're all better 👍❤️🙏

[@clairedavies4795]

I only smelled a hershey bar and could smell the vomit stongly

[@nicks_fixed2053]

In my local Spar in Ireland, I noticed that they had a Hershey's bar so I bought one to see if it tasted as disgusting as I remembered: It actually didn't, it was quite nice !! It was manufactured in Malaysia, though, with different ingredients, so that may have been the reason !! Also, butyric acid isn't ADDED to the ingredients: it's created by a chemical reaction caused by the lipolysis method, which is why it doesn't have to be added to the ingredients list. Since we don't use that method, we don't get that reaction so our chocolate doesn't end up tasting like vomit !!