An insider explains Porsche pricing in today's market | Tech Tactics Live

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Join us on Wednesday, October 25 at 8 PM ET for another episode of Tech Tactics Live. Our topic is understanding and decoding Porsche pricing from an insider. Retired Porsche sales associate Michael Maurer will be our guest. Michael has over 25 years of Porsche sales experience and has worked for several dealers. His insights should be invaluable for those trying to understand how Porsche pricing works.
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[@louisshambarger2230]

Bought a 2022 Carrera Cabriolet from Harper Porsche in Knoxville, TN about one month ago. Salesman convinced me to go with the wheel and tire guarantee package. Not to hard to do considering the cost of replacement tires and wheels. He had replaced all the tires with new ones. Drove about 25 miles on my way home and had a flat! It was a Saturday. Called the dealer talked to the salesman. He said good thing you went for the warranty and dispatched a wrecker. Gave me a Macan for a loaner. Super nice SUVin my opinion. Delivered the car to me, a trip of about 75 miles, and took his loaner back. Quick service. The Porsche distribution warehouse is in Atlanta which isn’t far. I live about halfway between Knoxville and Nashville. Next Saturday I drove to Nashville a distance of about 75 miles. About 25 miles from home I had another flat! Same deal only this time the wrecker driver had a much longer drive. Outstanding service from Harper Porsche. I bought a winter tire and wheel package. Drove to Knoxville in my pickup. When I got home I opened the tire and wheel package to put the winter tires in my garage and they were the wrong ones! Called Harper. They ordered the proper tires from Atlanta and delivered them to my house. Turns out the label in the winter tire shipping crate was wrong so it wasn’t Harper’s fault. Very happy with this dealer and salesman, name is Trey. In conclusion, the tire and wheel package has paid off for me.

[@Engineer_with_cars]

A car salesman talking about “building a relationship”. Hahahaha. Thanks for making my day. The only relationship that matters is how much money you spend.

[@saul_bloom]

Porsche's US sales practices are despicable. Total brand turnoff. Unobtainable model after unobtainable model with no fair way of getting an allocation, even for long-time enthusiasts with many past GT purchases.

[@AA-nf2jl]

This is a great guest. Thank you very much for the video!

[@trigganometry168]

I have to agree with dealers giving the locals a priority. I was a first time buyer late 2021 early 2022 during peak shortage and just before the Felicity Ace sank. I was able to get a GT/GTS allocation at msrp in Northern California which was unheard of at the time. Just because in I live 5 minutes from the dealership.

[@morganvon5664]

No offense to the ex salesman, but there is no shortage of Taycan's. One Colorado dealer had 6 used Taycan's in various trims. They also had new Taycans. They did not have a single 992 911, new or used.

[@jeanjenna7105]

Super informative/ interesting thanks so much- I didn't expect to stay til the end...but evidently I could listen to Porsche talk alllll night!

[@markbelanger5754]

Hogwash. I just had a dealer tell me that I would have to pay 100k over sticker for a new 911 they had in stock. They have gotten out of hand because someone is still willing to pay that markup. Porsche needs to put some controls in place.

[@HailCaesar-lm4bq]

I seem to buy 2-3 cars a year between family and business. I NEVER again buy from Any dealer who pushes over sticker again ! You vote with your $ and it get heard . That being said I bought M4 and C8 Vett slightly below msrp past year

[@paulcampise3050]

Which one? It might be a good deal.

[@HailCaesar-lm4bq]

@@paulcampise3050 were you in market 2009-10 ? Everything discount. My bet Porsche lost 1/3 buyers who need financing who can’t get hocked .

[@paulcampise3050]

I'm not understand what you are trying to write. You are referring to old purchase history and not current. Times change with demand and production. I do not know anything about 09 - 10 Porsche sales, not relevant in 23, almost 24.

[@L-rw2mx]

Yes I payed that markup on a 2024 Turbo S though it was 20k

[@Thegowfer65]

The situation in US seems to be in contrast to UK where prices are dropping rapidly as cars are anchored in dealerships. Lightly used GT3s are even approaching list price.

[@chrisjones6496]

@@Billybob-ul4vgWith a name like “Billybob” I’m sure you’d know.

[@MikeMaurer-911]

That is the UK market, but oftentimes what you think is reality is “smoke mad mirrors”, plus don’t forget the17% VAT…

[@tonyadeney1245]

europe main P dealers very professional especially if you make regular visits - in bath porsche assiatant to pick up customers kids as he was delayed .. // but not cheap // compared to other luxury brands was impressed audi here good too // but audi always putting on the pressure to spend spend spend which got tiresome // merc kinda arrogant //oddly subaru had good experinces years ago // maybe dealers vary

[@6172crew1]

I’m one of the new Porsche owners that ended up paying extra for a 911. The $5k adm for a 911T is smaller than some of the other ADMs I’ve heard about but it was that or wait for a used Carrera T and most of them don’t have a manual transmission so I agreed to the extra $5000 even though I wasn’t able to choose the options like paint because of the extra cost. I called 4 other dealers in Texas and they all needed a trade in which I don’t own yet.

[@a004]

Wow I guess I got lucky when I got my Carrera T allocation in 3 months after asking

[@billfitzgerald1132]

Thank you , as a new Porsche owner I did gain some better information about the pricing structure .

[@PorscheClubofAmerica]

Glad it was helpful!

[@ambitiousceo]

Never pay ADM guys. Never!!

[@Grasshopper0122]

Mike comes across as a very knowledgeable, sincere representative of the Porsche brand. During the discussion referencing the relatively high cost of routine services, such as oil changes, it reminded me of an oil change on my Macan recently. The local dealership takes care of both my Macan and new, 911 Carrera. On the recent Macan service, I got home from the dealer and noticed the oil level was about 1/2 quart low. I called my service writer and advised him of the situation. He suggested I stop back by and they would take care of it. I told him I lived about 50 miles away….so that was going to be a bit inconvenient. 2 hours later, the SERVICE DEPT MANAGER showed up at my house, topped of the oil and left 2 additional quarts !! That’s what I call service. How many brand X dealers would do that ? Not many, for sure.

[@PorscheClubofAmerica]

Thanks for sharing!

[@craigs3166]

Thank you for having Mike back. Very informative show!!!

[@PorscheClubofAmerica]

Thanks for watching!

[@HailCaesar-lm4bq]

The auto market may look a lot like 2008-2010 very soon so hang in and wait .

[@paulcampise3050]

If interest rates go up, then car prices may go down. The problem is still the same, affordablity.

[@HailCaesar-lm4bq]

@@paulcampise3050 if I have to finance cost way up Current interest rates near 10% . Supply and demand will always rule and demand may very arts country . High end S stuff is rich boy toy $$$

[@pcar5]

Bring Mike back often. Great information!

[@PorscheClubofAmerica]

We certainly plan to.

[@karlosism]

I think Vu is not asking the questions we all came here to hear. Throwing soft balls at this guy. I think it is because PCA and porsche of NA have a very close/symbiotic business relationship and makes this whole show bias. One example is the “better” service at a dealership they harped on. My brother is a senior Porsche technician at a prominent dealership in So Cal and he said any well trained mechanic can change the oil (for example). You are paying for the fancy building. And many Porsche customers are ok with that.

[@PorscheClubofAmerica]

What questions would you like addressed? Post them here and we'll try to get them answered. In your example above, the oil change can be done by a well trained mechanic, but there is a value if the car is maintained by an authorized dealer with full records etc. And you are correct that the building cost is part of the cost. It's the entire experience. It's good that owners have choices.

[@user-xb5zs2gr4h]

😮😊 let me know what one I should buy from 199 to 2007 or 13 or 14

[@sashag1662]

Its disheartening when your local Porsche dealer has unclaimed allocations but refuses to negotiate on their ridiculous ADM.

[@sashag1662]

Northern CA. Dealer wants 20k ADM for a base Carrera@@Billybob-ul4vg

[@paulcampise3050]

Did you listen to the content.

[@MikeMaurer-911]

If you have knowledge of any dealer who has “unclaimed allocations” please let me know as soon as possible. “I’ll pay ya!”

[@tonyadeney1245]

nice vid - expensive oil change but the same guy can probably also do high tech repairs - still his time and training ...

[@PorscheClubofAmerica]

Thanks for watching!

[@davidtyra1441]

With the 2025 new 911 design research saying alot of gt3 carries over to typical entrie level porsches

[@LeeH-Ranger83]

When will the 992.2 be coming out?

[@davidtyra1441]

I've been watching several months dupont registry has good prices and they work with good credit unions for example woodside credit explaining the difference with typical loan with a national credit bank vrs a smaller local credit union

[@PorscheClubofAmerica]

Thanks for sharing!

[@LeeH-Ranger83]

Will / can a dealer markup a car that you designed in the configurator? The dealer had next to no input on the selling the car.

[@MikeMaurer-911]

Unfortunately, yes, the dealer can mark it up and sell it at the market price

[@ianhardin1148]

So how do you start building a relationship with a dealer if you're 6, 8, 12 months out from being able to purchase? Are there things you can do to "introduce" yourself as a future customer?

[@TeslaRoadtrips]

buy a lot of macans, cayennes, taycans

[@MrSchn3ll]

I don't see any return to normalcy on the sports cars and that will only get worse with EV 718's. Those will fizzle out quickly, just like the Taycan. Low range, no noise, no manual, etc. What that does is push the 911 into even higher demand. I see Porsche reversing course after the 718 EV fails and going back to ICE (similar to the failed 4-cylinder experiment). This coupled with Porsche becoming more of an aspirational brand and popularity amongst influencers, and the reliability / prestige with the car, means that 911 will continue to raise prices while still dealing with huge demand for the foreseeable future.

[@tomy8450]

Agreed. Not mentioned, but the big driver of the market is the CAFE requirements for average fuel economy to increase each year. This is why some cars can only be customer ordered (manual Jeep, etc) and only makes this more true and tougher to buy a 2 door at reasonable prices.

[@TeslaRoadtrips]

problem is they can only sell them in USA. all their other big markets like china, europe are going full EV. They're not going to invest anymore in fossil.

[@miker7776]

Interesting to hear what is supposed to happen with a dealer tech during oil change verse what actually happened. What recourse is there when broken parts aren’t called out or fixed?

[@MikeMaurer-911]

That dealer isn’t providing you with the service that you paid for.

[@user-nh7je7qc7f]

The sales figures listed in Panorama indicate that 911s and 718s are still being sold at a decent clip. Given that, the only rational explanation for the lack of inventory and allocations is that demand is higher. Maybe a full blown recession would solve the problem.

[@LeeH-Ranger83]

Has there been a major impact on the delivery of 911s based on the ships catching on fire?

[@TeslaRoadtrips]

Unfortunately, they're alienating generations of buyers. I'm in my late 30s, make lots of money. But I've tried for 4 years to get a gt car. Unobtainium. I called 50 dealers, 2 took my money for 2 years and then gave it back to me (after even taking my build code, discussed 50k ADM and told me likely next week I'd get allocation) and ghosted me. I started buying teslas and I'll probably never look back. They may later regret not having young buyers that are in their system, as their ICE prowess doesn't seem to be translating EVs (certainly resale values). Sad that many dealers appear to just be backdooring GT cars so they can sell as used. One of them that took my money has a gt3 for sale for 275k (down from 295k) with 1200 miles on it. There are about 160 used low miles 992 gt3s that are for sale in USA right now.

[@PorscheClubofAmerica]

Sorry to read this. Hopefully the market normalizes a bit so that all enthusiasts can get into a Porsche.

[@davidtyra1441]

The strategy is shop shop shop look look look you will find one or buy used from a private seller as one owner cars do a car fax and have the car inspection done with porsche

[@PorscheClubofAmerica]

Thanks for sharing!

[@eugeneely7431]

does anyone think this guy shared any kind of inside information here? this is the second time I've listened to this guy evade the difficult questions and share platitudes . Shame on me. And Vu why do you treat this guy with kid gloves? is he giving you insider info to flip the occasional car for a nice bonus? You tiptoe around questions and apologize for possibly making him be in an uncomfortable situation. If you're wondering why you don't have more subscribers this is the perfect example.

[@PorscheClubofAmerica]

It's a small world. We appreciate our guests willingness to come on the show to share insider details but want to be respectful when asking questions to make sure no one lands in hot water.

[@eugeneely7431]

he's a retired salesman what kind of hot water can he get into? no more invites to porsche special events? So while I have your attention... i just inquired with two dealerships, Monterey and San Jose, about an e hybrid Panamera or Cayenne. Both basically said don't call us we'll call you. San Jose shared that one customer is due to get a Cayenne next May that he's waited almost two years for. Monterey just said they don't have any allocations and that was it they didn't offer to put me on a list or anything. And I bought 2 911s from them and taken all of my service business to them. Both dealers essentially said they have no advance info about allocations more than a month out. If that is true, and I'm having a hard time believing it, that's a terrible way for Porsche to be doing business, not to mention treating their customers. Porsche has lost its way, they've fallen in love with the exotic and hypercar market, and have stopped paying attention to building cars people can actually buy. Well there are other fish in the sea. @@PorscheClubofAmerica

[@TeslaRoadtrips]

sad. I'm one of the younger buyers trying to break in. I've moved on after 4 years trying to get a 911 and just started buying teslas. @@eugeneely7431

[@winkstorm]

What if Porsche switches to a direct sell model like Tesla? I bet most consumers would be happy to bypass the dealer if given the option.

[@MrSchn3ll]

Won't happen - dealer networks go hand in hand with service networks. Many don't live near a Tesla dealer (like me), yet I have a Porsche dealer 5 minutes away. I get good service with accessible loaners as needed.

[@MikeMaurer-911]

Porsche has been trying to establish direct to consumer sales since 1982. It will come. but likely in 10-15 years

[@user-xb5zs2gr4h]

❤😂😢😊 I would love to buy any type of Porsche but not the new ones cause I can’t afford it but the older ones I could try to my love all the Porsches even 550 spider

[@SteveLongthe2nd]

You gotta love the comment section. Everyone’s an expert EXCEPT the expert. Thank you Mike for sharing your years of experience and knowledge.

[@PorscheClubofAmerica]

Thanks for watching Steve!

[@user-xb5zs2gr4h]

😊😮 and I don’t have a Porsche. Can I still join the PCA?

[@carrerados]

Yes, you can join as a test drive member. You get the printed magazine every month and access to the classifieds to find your Porsche. You’re not a voting member until you own a Porsche though.

[@TeslaRoadtrips]

Yea, I have been for 4 years. At this rate, I'll never be a full member

[@Braydenplaysallday]

Can someone still be considered a flipper if they pay $75k over MSRP & sell it in 6 months? If they paid market price. Why would they be held accountable for selling it at market price? I’ve always wondered that

[@a004]

Yes, its not about price, it's about taking profit away from the dealer

[@thegosudriver]

Porsche could careless about true enthusiasts at this point. Dealerships are robbing their consumer base, and they're just turning a blind eye to it - even supporting it im sure. I've been to many dealerships from the east to the west coast and my experience has been the same; Ask for an allocation, get spat on, and told you're not good enough until you buy 10 of their cars a month, and then kicked out of the show room. Really a shame.

[@MikeMaurer-911]

Germany, as I stated during the broadcast, absolutely hates the dealers gouging the public price wise, but they can only reduce, very slowly, the allocation to those dealers

[@thegosudriver]

That increases mark up and drives dealers to further select their clientele, which is toxic in its own right. It's similar to what's happening with Rolex. The brand needs to step in and create more meaningful measures to stop this kind of behavior or, risk losing an entire generation of Porsche lovers. imo @@MikeMaurer-911

[@markusgarcia4136]

With some reason!??? 😂 oh come on!

[@AbyNeon]

I never....ever..saw a video where there is 3 individuals that with absolute zero shame, lie about every single thing they say... 1. 911 prices have tanked big time in this year and next year we looking for further 40% depreciation...THIS INCLUDING 992. 2. 911 dealer mark up is exactly just aa tad above 40% AND before corona discounts was up anything from 8 to 12% on a new model. 3. Any Volkswagen dealer can service a 911, and whoever buys a used Porsche certainly does not go into Porsche to do its maintenance.. its either DIY or some Porsche specialist who services any other car like a polo or an audi. Only idiots who service the car at the dealer are the ones who lease the car 2/3 years (SO DO NOT OWN IT) and get ripped off with the excuse that the car like this will be in warranty. WELL guess what, BY LAW YOU DO NOT HAVE TO SERVICE THE CAR AT THE DEALR TO KEEP ITS WARRANTY, ANYOEN CAN SERVICE THE CAR AS LONG AS IT IS LOGGED . In the end it will suffice to do a Porsche approved certificate the day you wanna sell it if you actually own the car instead of renting it. taycans ....pfft, go to any dealer in Europe and offer 20/25% below msrp and they will sell it and lie down a red carpet for you too and kiss your butt. SHAME ON YOU LIARS!!

[@PorscheClubofAmerica]

Please email your name and address to [e-mail]

[@AbyNeon]

doesn't change the very fact that 911 prices are tanking and that 911 deliveries take 4 to 5 months here in Europe... and it doesnt change the fact that GT3 owners are losing big chunks of money of those cars. You should NOT compare 911 with Ferrari...911 are sport cars with Volkswagen quality interiors and Ferrari are super cars with quality interiors and materials you do not find in commercial cars, just as there is difference for one type of quality leathers and finish in a Range Rover sport, a regular Range Rover and a Rolls Royce. Stop hyping 911 , it is nothing different that the Europeans version of a corvette...any person with soem brain would rathe have to buy a 10 years old ferrari thana crappy piece of junk 911 which some idiots think the can still sell at sticker price when every one in the world is offering less than half of the asking price. There is a flood of used 911 coming into the market this winter and during the next driving season that you have no idea and that will definitely make this video look more than embarrassing...I wouldn't be surprised if you take this video down by black friday. I dare you to keep it online

[@cjsawinski]

Man PCA needs someone who can run video/ audio past 2005 standards… also some fresh blood in general would be nice. None of the old doctors that are lifetime members of PCA give two shits about YT. If PCA wants to catch its “next generation” they need to scrap this YT content and start from scratch.

[@bapcha]

Agreed 100%

[@romulus_]

I usually try not to complain about things like that but the noise made it unwatchable. and these guys are boring as hell with a tired format.

[@cjsawinski]

@@romulus_ ya it’s not like me to do much keyboard complaining… I just felt compelled to within a few minutes if this video

[@PorscheClubofAmerica]

Please share what you would like to see or hear about. We love constructive input.

[@Aiken47]

We’re not all suffering with ADHD, these are easy to watch and a good format.

[@davidtyra1441]

A flipper is a greedy dealer because the dealers takes the Allocation or allocations then they auction the car off on several auction sites. Once again its all about the dealers making money like he said the dealers make money on services and warranty services and overpriced cheap ceramic coating products and ext warranty services that don't like to pay out on repairs after your factory warranty expires alos add Shandy dealers work with certain banks and they ones that say we get you financing 100% they already know your rate because they just left the golfers club outing with dirty banks makesure you know your credit score and worthlessness before you shop some bmw dealer trying that with me once dirty dealers also get kickbacks form dirty banks and unfair interest rates

[@MikeMaurer-911]

Did you watch and listen to the broadcast?

[@davidtyra1441]

Dealers not getting cars because Germany knows they are the ones flipping

[@MikeMaurer-911]

Absolutely not true

[@Cool12354]

OK so if they can charge $50,000 or $100,000 more for a car in about eight years when there’s way too many Porsches I want 50,000 or $100,000 off pretty simple

[@Cool12354]

Think about it, who is the real flipper now, the Porsche scum dealers, charging 10k 20k 50k 100,000 more before the car is even built.