Rory Sutherland - Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024

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Nudgestock

Nudgestock

Күн бұрын

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@andybaldman
@andybaldman 4 ай бұрын
This is like what TED talks used to be.
@MrT79shakeshake
@MrT79shakeshake 4 ай бұрын
…yeah until the cancer of ‘Ted X’ bollocks came along.
@mv1362
@mv1362 3 ай бұрын
Now they are a joke
@kichelmoon6365
@kichelmoon6365 3 ай бұрын
Another example of retroactive slogans :D
@dengueberries
@dengueberries 3 ай бұрын
"imagine...."
@patrickkilduff4355
@patrickkilduff4355 3 ай бұрын
This was made a month ago...apparently they are like that right now!
@joelonsdale
@joelonsdale 4 ай бұрын
Dear all KZbinrs, this is how to be a good presenter: knowledge and personality in balance (but aim high rather than low). Such an enjoyable and thought provoking talk ...
@happyhermit2022
@happyhermit2022 3 ай бұрын
A very accomplished man that says it how it is...young presenters are educated to fear...just about everything... I very much doubt in thirty years time there will be another Rory...the list is endless...Peter Ustinov, Barry Humphrey....today's presenters are robotic
@davidgncl
@davidgncl 3 ай бұрын
But sadly, if his points were turned into 15 second tiktoks by someone screaming at the camera they'd get waaay more views. On the flip side, they'd not sink in and help us think differently the way that this does.
@djsolstice8964
@djsolstice8964 3 ай бұрын
I think it's the difference between a good education, a career full of insight, and focused attention on the details.... and well, whatvever Logan paul is.
@archvaldor
@archvaldor 3 ай бұрын
@@davidgncl Not really true. Long-form content is way more profitable than tiktok.
@nathanhassallpoetry
@nathanhassallpoetry 2 ай бұрын
Agree. Being a good presenter is paramount. I am a public speaker and read poetry live. I made a video about mastering the mic recently on KZbin: people like Rory Sutherland are certainly the benchmark for excellence.
@donaldasayers
@donaldasayers 3 ай бұрын
I love his speedometer demonstration. I internalised this at a very a young age thanks to a brilliant maths teacher called Dust Miller, who called it the law of diminishing returns: Each doubling of speed saves half as much time as the previous doubling but, thanks to air resistance consumes four times as much fuel.
@axeenj
@axeenj 3 ай бұрын
I've heard this before but I just don't get it. How can the time saved not increase linearly (disregarding air resistance)?
@rafaeld9265
@rafaeld9265 3 ай бұрын
@@axeenj Imagine you 2x the speed. Instead of 20 minutes, your ride now takes 10 minutes. Double the speed again, and it now takes 5 minutes. Congrats! You saved 5 minutes! But your first increase gave back 10 minutes.
@axeenj
@axeenj 3 ай бұрын
@@rafaeld9265 Ahh, of course. Thanks.
@thunderousapplause
@thunderousapplause 3 ай бұрын
@@rafaeld9265 I haven't saved 15 minutes?
@jaminjoben5097
@jaminjoben5097 3 ай бұрын
I’m confused. thought it is linear? 10% extra speed is still 10% extra time saved. It’s just anchored to a defined distance rather than a time. Strange expression of it on the speedometer
@pclarkeperform
@pclarkeperform 4 ай бұрын
Excellent…..the massive value of Rory is that I always walk away thinking “I’ve never thought of it like that before”
@AndreiStroescu
@AndreiStroescu 4 ай бұрын
at this level of automation, we need more people who can have that kind of impact over their peers
@Liusila
@Liusila 4 ай бұрын
I would question that further because maybe the reason you haven’t thought of it like that before is due to all the reasons making you think of it the way you do. DO we want to spend a third of hour day squished among other commuters on trains, for the “scenic” route that someone squished up by the window may be able to acknowledge? We don’t “assume” speed is a priority, that’s the point of the mode of transportation.
@pclarkeperform
@pclarkeperform 4 ай бұрын
@@Liusila Thanks @liusila...True but I guess that's my point really. The value of videos and conversations like this is getting me to challenge my assumptions. Much as I try to see the world through a new lens or filter as often as I can, I'll end up surrendering to habit and false assumptions e.g. the folks who invented this (whatever) it is a clever and therefore it's the best solution they could come up with at that time. BUT, if we understand that they are deploying a high level of 'logical' thinking to address the task then we can see, a little clearer, the gaps in their thinking and action from an innovative creative perspective.
@StoccTube
@StoccTube 3 ай бұрын
I’ve only recently discovered him, I love his perspectives
@noroardanto
@noroardanto 3 ай бұрын
With me it is more like.. that's what I have always felt on the subconscious level.
@GudLawdHammercy
@GudLawdHammercy 3 ай бұрын
I've been on a Rory Sutherland binge for days... Great stuff
@kensurrency2564
@kensurrency2564 3 ай бұрын
I just found him, and I find him fascinating and oddly wise for a marketing guy. But he is Gen X so it makes total sense. Part psychologist and part philosopher.
@someguyO2W
@someguyO2W 3 ай бұрын
Just popped up and I must say I'm about to go on this same binge.
@orangeheartguy
@orangeheartguy 3 ай бұрын
Me toooooo!
@davem4423
@davem4423 3 ай бұрын
Haha must be a theme , does help I'm a similar age to him so see things from a life lived view
@Redlox70
@Redlox70 2 ай бұрын
Same here!
@Betty_Virago
@Betty_Virago 3 ай бұрын
When I was at uni doing a textile degree I’d get the train to uni because it was quicker but the bus home which took almost 2 hours. The train journey was a bus to town, a walk to the station, then a walk to uni. Neither part of the journey was more than 10 mins. But going home was a very long journey on a bus where I could get some knitting done and relax for a while. The added bonus was the number of older women on the bus who used to work in the northern mill towns and spoke to me about the days of textile mills. It was uni information that wasn’t in books and an absolute joy. I now have a car and while I love driving, I miss the ability to knit and meet strangers.
@timcarpenter2441
@timcarpenter2441 2 ай бұрын
I agree with the preference except I do not like interaction, introvert alert, I dislike the interruption and higher risk of failure by a multimodal trip.
@InservioLetum
@InservioLetum 2 ай бұрын
This was an oddly wonderful thing to read. Really wasn't expecting that here, thank you so much for sharing :)
@inevski
@inevski 3 күн бұрын
Beautiful anecdote
@soluschristus8360
@soluschristus8360 3 ай бұрын
This takes me back to elementary music classes. We were nervous budding musicians. The teacher said, "Are we all crazy anxious enough?" Unanimous agreement. "Congratulations on your awareness. Now if you want to go farther faster... you will have to slow down."
@vitoc8454
@vitoc8454 17 күн бұрын
Heard of a saying that goes, “Slow is Smooth. Smooth is Fast.”
@leszeknowak9434
@leszeknowak9434 4 ай бұрын
I'm from Poland. British speech is like music for my ears but to hear British people swear... it's just marvelous :3
@ileanamuntean7338
@ileanamuntean7338 4 ай бұрын
Not very inventive though....
@JJBerthume
@JJBerthume 4 ай бұрын
@@ileanamuntean7338Just like your comment
@TheMagicJIZZ
@TheMagicJIZZ 4 ай бұрын
​@@ileanamuntean7338British people have the most inventions in recorded history followed by France then Germany then USA and china last
@MichaelDembinski
@MichaelDembinski 3 ай бұрын
Also from Poland. Which British comedian compared swearing to ketchup? A little enhances the food, too much drowns the food. Lovely metaphor.
@jennyomalley7634
@jennyomalley7634 3 ай бұрын
@@TheMagicJIZZ Your talking in the past , just like banging on about winning the World cup ( 1966) , China is way ahead today.
@martinlund7987
@martinlund7987 2 ай бұрын
Outside of a UK context, there is a pretty well-established Goldilocks zone for high speed rail, where it saves time compared to planes or takes the same time, but with less pollution. And in many situations, when actual travel time is comparable, high speed rail end up being faster than plane travel, as passengers end up closer to their intended final destination (city center versus 60+ minutes away), there is no baggage or security wait-time etc.
@donttalkcrap
@donttalkcrap 2 ай бұрын
It's the whole waiting for 2 hours at the airport and the travelling to & from the airport I can do without
@sectokia1909
@sectokia1909 25 күн бұрын
His point was that instead of aiming for the narrow goldilocks zone, you should be aiming to achieve something other than a narrow time based goal.
@thomaspaaruppedersen6781
@thomaspaaruppedersen6781 Ай бұрын
Rory is a very smart man. You can tell from his examples that he understands almost anything rather quickly. And he combines completely disparate phenomena with such ease.
@neglectedloves
@neglectedloves 3 ай бұрын
KZbin shorts told me about Rory Sutherland. So THIS algorithm for once played well, kept me searching for him and finally watching his brilliant speeches. The algorithm was fast and watching this took time, wonderful precious time! 🙌🏻
@b33p
@b33p 3 ай бұрын
Are you me??
@nathanhassallpoetry
@nathanhassallpoetry 2 ай бұрын
The advantage of shorts: tremendous reach. The disadvantage is losing time messing around. I make shorts and want them to be a gateway to my longer content.
@neglectedloves
@neglectedloves 2 ай бұрын
@@nathanhassallpoetry while this is absolutely true, in this case the shorts about Rory Sutherland were from a strange financial advisor (scammer?) and no direct reference or link to Rory was provided. So I had to do all the research who this gentleman is. Actually not even quite correct... 🙄
@nathanhassallpoetry
@nathanhassallpoetry 2 ай бұрын
@@neglectedloves oh, wow! For Sutherland: all press might be good press. But not good when a scammer rides on the coattails of another's success to elevate themselves.
@neglectedloves
@neglectedloves 2 ай бұрын
@@nathanhassallpoetry exactly! Is there a way to link directly to a specific YT account? I found myself more than once trying to find a person, a channel a topic within YT coming from a short... or it might of course just be me being stupid 😂
@Buget-Holodeck
@Buget-Holodeck 3 ай бұрын
There's so many little gold nuggets in this speech. Never heard of this guy before, luckily this was a great KZbin recommendation. I have a feeling I'm going to start binging his content.
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
Get his audio book called ‘Alchemy’ it’s just him talking like this all the way through the book, it’s also actually him reading it too. Really really worth a listen.
@ximono
@ximono 4 ай бұрын
26:48 A neighbour of mine got a text message from someone who had walked past their house and wanted to buy it. That was not well received. I remember thinking they should have sent a hand-written letter, as I once did when I inquired about renting an idyllic cottage from an old lady. Worked for me. The difference between a text message and a hand-written letter is enormous.
@nicolarollinson4381
@nicolarollinson4381 4 ай бұрын
Depends what age the recipient is
@ximono
@ximono 4 ай бұрын
@@nicolarollinson4381 Maybe. I'm older than 30 and I'd be unimpressed by a text message.
@nicolarollinson4381
@nicolarollinson4381 4 ай бұрын
@@ximono fairy snuff 😊
@AmyFerguson
@AmyFerguson 4 ай бұрын
I think it’s also the reason they want to buy. If they are just flipping a house a hand written letter is not going to matter as much as if they love the area or the house.
@ximono
@ximono 4 ай бұрын
@@AmyFerguson True. And if they're just flipping houses, they're not likely to write a sincere hand-written letter.
@LiborTinka
@LiborTinka 4 ай бұрын
The 30 minute product presentation and the written essay is what we call "proof of work" in computer science - it's a brilliant way to achieve decentralised concensus, thus avoiding the "mob rule", i.e. 51% majority deciding over 49% - this often happens when one just leave people to vote without putting in any work (e.g. researching the options), then the votes will be "cheap" and the winning strategy is populism - that's why we see so much of that in politics. Winning by 51% is so common because people have vastly different preferences. The candidates offering faster/cheaper solutions win over candidates who would be really solving problems, because actual solutions are often hard, takes time and effort and can be hugely unpopular. The proof of work ensures those who vote put in effort, increasing the value of their vote and lowering average time preferences. Imagine that in order to vote, you'd have to pass a simple test to prove you have some basic knowledge about the parties and their programmes - it will slow down the voting process, but the quality would skyrocket and it would be much harder to just "buy" votes.
@FoobsTon
@FoobsTon 3 ай бұрын
Well we can't claim the current government got elected by populism.... They harvested all of 35% of the vote.
@asandax6
@asandax6 3 ай бұрын
Basically a case of vote for me now and you'll get a $20 coupon vs Vote for me now and after 2 years you'd have saved $2000 dollars thanks to my policies. People will take the $20 because they want the money now.
@tvismyonlyfriend
@tvismyonlyfriend 3 ай бұрын
Your comment
@johnfranklin8147
@johnfranklin8147 3 ай бұрын
There’s a problem with that, a genuine problem which is very relevant to the real world. Proof of work/knowledge favours those who have the excess time resource to put in that work. If you work as a cleaner, doing two jobs one of which is shift-work until 4am, and taking the bus because you can’t afford a car…..then not only do you make bad dietary decisions, you *also* don’t have time to do in-depth research of which political party has your interests at heart. Whereas the well-paid corporate lobbyist, whose day-job is to influence those same politicians, can put in as many hours a day as they like, to both research those policies, and make them happen by subtle skewing of debate. Rule by experts may well produce “better” policies. But it also produces policies that are very *unfair* to those at the bottom of the pile. It’s exactly why democracy one-man-one-vote is both vital, and a fragile flower.
@aydenr5467
@aydenr5467 3 ай бұрын
@@johnfranklin8147 You're exactly right. Which is entirely why I advocate for a form of anarchism, particularly a return to local communalism/primitivism. If we as small communities can be self-sufficient, then the role of government disappears. The role of big business disappears. The ability for people to house and feed themselves "providing services" disappears. Everyone will be required to engage in the ACTUAL tasks required to sustain their living and no-one will be absolved of this responsibility. Certainly, no individual will be FORCED to work so that another may live, however this will still allow the freedom for individuals and small societies to decide to provide for those who cannot (the elderly, children, disabled etc.).
@josefplatil
@josefplatil 2 ай бұрын
This is great content. I've discovered Rory Sutherland through KZbin reels and now I am watching full length videos with him. The next step is to write Mr. Sutherland to write a new book. I would love to read it.
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
Listen to his audio book ‘Alchemy’ it’s brilliant. It’s even him reading it. It’s full of this content from start to end. Really really good it is.
@mkkravist11
@mkkravist11 3 ай бұрын
I loved it. As someone who had to present fairly regularly, and someone who has to attend presentations regularly, it’s so great to have someone with Rory’s type of personality. If it’s not fun then the audience are asleep and it’s hard watching your audience turn off quickly. This had Interesting information, was fast paced and never boring and Rory is a natural communicator and presenter.
@nathanhassallpoetry
@nathanhassallpoetry 2 ай бұрын
Agree--and he is well practiced! I present and give talks as well, and read poetry to people. Grabbing attention is one art, keeping attention is another. I've got a knack for it having been doing it frequently for over a year professionally and more sporadically before that (making KZbin videos has also helped...)
@taylenday
@taylenday 2 ай бұрын
Not only an interesting topic but an equally interesting speaker.
@markszawlowski867
@markszawlowski867 4 ай бұрын
This, precisely, is what makes learning something different every day so exciting.
@saddysly8281
@saddysly8281 5 ай бұрын
I'd rather spend an hour on a train than half an hour on a bus. At least in sydney Australia, where i can get a seat, i would.
@erbterb
@erbterb 4 ай бұрын
Here is an insight. We had a bus service that was always on time. In rain, snow, sun. The village commuters swallowed the idea that a train service would be better, because we already had old tracks but the train line had been abandoned decades earlier. So after much lobbying, the tracks were renovated and new bombardier trains were introduced. Moral of the story - the trains are never on time. Snow hinders them, rain hinders them, sun hinders them. It is a shitty substitute that costs plenty.
@m3ntalist
@m3ntalist 4 ай бұрын
It depends on the train or bus route and sometimes factors beyond your control. Is it a double-decker through London at a quiet time, where you get the front seat on top deck versus a packed sweaty tube that stops for 30 minutes in a tunnel.
@MillillioN
@MillillioN 4 ай бұрын
​@@erbterbAlso, less demand on buses can cause routes to be cut and decrease the usefulness of the network, forcing more people into alternatives, which in turn erodes the service.
@erbterb
@erbterb 4 ай бұрын
@@MillillioN that is self evident.
@erbterb
@erbterb 4 ай бұрын
@@saddysly8281 each to his own. I would rather be on time and know I will be on time, than have to always get the train an hour earlier because we cannot trust it will show up on time or at all. Then we end up riding a bus anyway as replacement traffic or take a cab and then go through the trouble of seeking reimbursement from the service provider.
@epvtrinidad
@epvtrinidad Ай бұрын
I do not say this lightly, but this presentation deserves a standing ovation - and not one of those 'compulsory' types. Bravo. Thank you Rory
@alexcrompton9509
@alexcrompton9509 25 күн бұрын
The man is special
@OneDSystems
@OneDSystems Ай бұрын
I totally adore all of what he said. A delight to watch such an articulate person.
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
I highly recommend his audio book ‘Alchemy’ it’s brilliant. Even he reads it.
@markrowland1366
@markrowland1366 2 ай бұрын
My brother forgot to fill up his car and was stressed. I said we would enjoy a slow drive, no traffic and we talked for two hours and truely enjoyed that so very much.
@doyourbest7655
@doyourbest7655 3 ай бұрын
Dad had a 6 month job in another city, and came home on the weekends. On the train, He enjoyed the opportunity to write out plans for his personal project. I asked him how long the train ride was. “It’s about two glasses of wine and then I’m home”. Lovely answer.
@tomconneely1361
@tomconneely1361 5 ай бұрын
As a former VFX tech, I love the ideas of letting creatives loose on infrastructure proposals. I recall Syd Mead's proposal for the former WTC site. Absolutely brilliant and as both a technical proposal and as a real landmark.
@nikitaw1982
@nikitaw1982 4 ай бұрын
Would be all DEI feminism. No thanks.
@silka4670
@silka4670 2 ай бұрын
Rory gives way more ROI per minute than anyone else - with incisive, revelatory material that always sounds like common sense. Much appreciated.
@tehdii
@tehdii 2 ай бұрын
4:22 I feel like whole my life I was trained, conditioned, lied by market/primal urges. That is how physics should be used. To improve our moral compas.
@paulfranklin4848
@paulfranklin4848 2 ай бұрын
I've hand written letters for close two a year and a half... As they say " To write a letter is human to receive a letter is divine ". It takes time ,but receiving a letter in the mail box is beyond words of value
@tristanolivier9611
@tristanolivier9611 4 ай бұрын
"Time to Question is a Question of...Time!" offers a recursive explanation of Rory's observation that we don't spend enough time talking about time.
@srinivaschillara4023
@srinivaschillara4023 4 ай бұрын
Brilliant; Though not the central point, the implications of e-mail (and instant messaging) which puts the burden on answering/checking on the recipient, is spot on.
@Liusila
@Liusila 4 ай бұрын
I don’t agree though. Just check the email when you can or want - if someone needs me urgently there is Teams or my phone number as a last resort. To me this talk came across as a boomer desperate to bring back the 1970s because he just doesn’t sync with the zeitgeist anymore.
@JK-ji3kl
@JK-ji3kl 3 ай бұрын
Some emails are time sensitive precisely because emailing in general is very convenient, saves time...
@edjwise
@edjwise 3 ай бұрын
@@Liusila I think Rory's point about the expectation is correct though. I'm a part of an organization that send out an important email, then send a text to everyone to let them know about it.
@kensurrency2564
@kensurrency2564 3 ай бұрын
@@Liusila he’s gen x. we grew up before and during the tech revolution. so we have the perspective of life from both sides. boomers don’t really understand and similar for the gens after millennials. sometimes faster is not better. sometimes going outdoors to play is healthier. sometimes having no plan or idea what you’re going to do is invigorating. the tech revolution fundamentally changed almost everything, and so fast, we haven’t had time to evolve.
@letopizdetz
@letopizdetz 4 ай бұрын
My problem with the price increase chart is that it shows Wage increased faster than housing, whereas in so many places rent / housing has gone up a lot more than wages in the past 5 years.
@Haze1434
@Haze1434 3 ай бұрын
Fantastic speech. Never heard of this guy before, instantly hooked. And great content too.
@richardroebuck1915
@richardroebuck1915 4 ай бұрын
Enjoying travel time (or not) depends on the quality of the travel. I used to take the train from Leeds to London quite a lot for research conferences and got to travel down the day before the conference so there was no rush, just sitting on a train (outside of rush hour) chilling out and reading a book for two hours. I quite liked this and it was basically a good "de-stress" time. Compare this to, for example, taking the Tube in London at rush hour which I wouldn't wish on my worst enemy...
@Liusila
@Liusila 4 ай бұрын
Exactly! Should we take THAT train twice as well, just for the joy of it all? Public transport is a means to an end, I don’t know what luxury trips with no time constraints the speaker gets to have, but most of us don’t get to live like that.
@thom100
@thom100 4 ай бұрын
Hearing Rory go is like my inner voice come to life.
@santiagoangulo
@santiagoangulo 4 ай бұрын
I wish my inner voice sounded like that
@thom100
@thom100 4 ай бұрын
@@santiagoangulo ADD is a blessing and a curse.
@marccas10
@marccas10 3 ай бұрын
Only found this bloke in the last month. I love the way he thinks and lovd his delivery.
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
Get his audio book ‘Alchemy’ it’s brilliant. Even he reads it.
@marccas10
@marccas10 Ай бұрын
@Knuckle_Sandwich_Hand_Wraps thanks for the recommendation. I already listened to it.
@misteroz
@misteroz 4 ай бұрын
I work for the subsidiary of a big multinational, and as part of the buyout we lost our marketing function - what’s fascinating is that at the same time, our company strategy basically imploded. I’d always assumed the latter led to the former, but I’m now rethinking that.
@manishm9478
@manishm9478 4 ай бұрын
Interesting. I work for a company that is B2B and has a single massive client, so does basically no marketing. And we have no strategy or purpose worth speaking about 🤔
@tobiaslollesgaard7389
@tobiaslollesgaard7389 4 ай бұрын
Rory is one of the few marketing people i can stomack listing to as an designer/engineer. i live my life much like he talks about, adfilters ann all electronic, no pings from anny app despite the strictly nesesary, and if im late i tell you and then carry on at the same speed. i might even slow down if late to counter the accompanying stress in being late. also one is eighter early or late, i like to chose if its important to be early or not. I also frequently chose transport becouse of ease of use comfort or beauty/intertainment instead of speed.
@fwqkaw
@fwqkaw 4 ай бұрын
If I where yu I'd reed thrpogh yor post to checn for errs.
@InfuZedShaDoWz
@InfuZedShaDoWz 3 ай бұрын
@@fwqkawI chequed his coment and it loocks good too me
@thunderousapplause
@thunderousapplause 3 ай бұрын
President Obama once famously said he is always early. I expect that's because to be a Black man in America you had to do better than everyone else all the time. And early meant on time. As a stage actor, I was trained to never be late. On time is late. if you're just showing up on time, you are not ready to start. I, too, I'm always early. I would like to be less early, but I am too stressed that I'm going to be late. Lateness=disrespect and laziness and poor planning.
@kensurrency2564
@kensurrency2564 3 ай бұрын
@@thunderousapplause that’s a feature of modern culture, not an essential to a healthy human experience. it’s part of what Rory explains as efficiency and optimization for every aspect of life, which is insane. i went to a luau when I was in Hawaii, and i’m sure you’ve heard of ’Hawaiian Time’? Hawaiian Time is a great way to live. that’s how i choose to live, in contrast with the modern way.
@yakedup
@yakedup 2 ай бұрын
This guy is great, i feel genuinely informed and entertained
@williamjmccartan8879
@williamjmccartan8879 4 ай бұрын
Thank you to the hosts for providing a space for these presentations and thank you Rory for sharing your time and work, peace
@marcuscowles3384
@marcuscowles3384 4 ай бұрын
2 hours on a comfortable train are worth 10mins in an uncomfortable train. In addition, a 20min train ride is a disruption, a 90train ride is a work block
@broonzy2006
@broonzy2006 4 ай бұрын
Just love this guy. ❤ he’s a reframing genius.
@dhendy27
@dhendy27 3 ай бұрын
There was at least 10 times during this talk my brain had a sudden sense of realisation, incredible presentation 👏🏻
@ilikevines
@ilikevines 3 ай бұрын
He's very enjoyable to listen to. He always has something interesting to say, perfect to listen to in the background while you're doing work.
@brianYYZ
@brianYYZ 3 ай бұрын
I always thought it was funny that some religions you put a hat on to show respect, and others, you take your hat off to show respect.
@kensurrency2564
@kensurrency2564 3 ай бұрын
George Carlin has a solution: “Hats Optional!”
@CraigNiel
@CraigNiel 3 ай бұрын
A few of us bikers worked out the speed thing years ago. We noticed on a very long trip that some bikers would blast off and disappear, only to stop for petrol or pee and within a few minutes we would catch them up. So we did an experiment, some of us sat at the limit of 70mph and others went blasting off at speeds of their own choosing. Unless you are going at ridiculously fast speeds it made little to no difference because you could NEVER reach such speeds as to make a substantial difference.
@johnbull5394
@johnbull5394 Ай бұрын
I was in a car travelling home at around 60 for the dual carriageway part of the trip. Some friends were making the same journey, but I knew they'd travel around 70mph. But I didn't need to stop for fuel, while they needed to. The duel carriageway part of the journey was around 30 miles and was the only part of the journey in which we had much choice as to what speed we would travel at. I worked out that during those 30 miles, I'd take half an hour and the other car would travel an extra 5 miles in that time. So all I needed to do to get home first was travel more than 5 miles in the time it took them to fill up with fuel. When I got home, I knew they would follow in (time spent at petrol station minus 5 minutes) and I had the tea ready for their arrival. This surprised them.
@narratorjay
@narratorjay 3 ай бұрын
I used to catch that train from Salisbury to Exeter Central. The views through Dorset were gorgeous!
@Sock1122
@Sock1122 20 күн бұрын
Not even joking, one of the most important voices on economics of the current day. Weve spent the last half-century, if not longer, chasing optimisation (and hence likely exhausted the pursuit). It's time to admit there are other routes towards adding value to peoples lives.
@AlexanderMacDonald-t2z
@AlexanderMacDonald-t2z 23 күн бұрын
I haven't enjoyed a YT video so much for a long time. Great speaker, great ideas, articulated some things I've been feeling (I've been out of the UK for 20 years and it's weird all over). I noted down the books he mentioned and can't wait to get into them. Bravo!
@SzTz100
@SzTz100 2 ай бұрын
After two months of getting recommended this guy's videos on KZbin I finally clicked on this video. He's definitely a very smart guy and interesting talk.
@LewisHaynes-k3n
@LewisHaynes-k3n 2 ай бұрын
This might be the best thing i've watched on youtube ever
@jordsupp
@jordsupp 4 ай бұрын
In 1979, the 90-minute commute between Mitcham and Westminster in the old Routemaster buses were the best times of the day. I'd fall asleep as soon as I sat down.
@torvidicus
@torvidicus 2 ай бұрын
I'd almost completely forgotten but I used to work an extra 15ish mins over so I could get the train that terminated at my stop so I could have a nap
@thomasr7129
@thomasr7129 2 ай бұрын
On speed and distance travelled: We rarely travel very long distances in our daily commute. Therefore the increase in velocity does not yield much time saved. But, as many others have observed - fuel consumption is increased quite a lot. And as Sir Rory mentioned, the risk of severe injury in case of an accident is also higher.
@TheHouseofContemplation
@TheHouseofContemplation 5 ай бұрын
The title alone is worth contemplating - love seeing new Rory Sutherland talks!
@ximono
@ximono 4 ай бұрын
Didn't take much contemplation for me to arrive at a strong "yes". Suppose I have contemplated the question before. Great talk!
@Liusila
@Liusila 4 ай бұрын
Or you just accept what confident speakers implore you to believe without much skepticism.
@leshok
@leshok 5 ай бұрын
Love Rory Sutherland. Cal Newport actually has made the same point at 10:04 many times over, but it's mostly fallen on deaf ears. See his book A World Without Email. Great idea on the server delay intervention though. Haven't heard that one before
@treiricketts7572
@treiricketts7572 4 ай бұрын
Would love to see a conversion between those two. Rory was also starting to get at Slow Productivity towards the end which is Cal’s latest work
@leshok
@leshok 4 ай бұрын
@@treiricketts7572 Same! It would be awesome to see them in a discussion
@luca_bc
@luca_bc Ай бұрын
What a talk! Brilliant
@DarrenAllatt
@DarrenAllatt Ай бұрын
6:30 I recently had a trip to rural NSW, Australia where I went to Dubbo. Using Google Maps navigation to get back to Sydney took me through these back country roads instead of down the main highway from Dubbo to Orange because it was quicker by 10 minutes - but it was far more dangerous to be driving on a 1 lane each way country road, then a 3 lane highway.. all for 10 minutes.
@petergilbert7106
@petergilbert7106 2 ай бұрын
I love KZbin. I clicked on a random video on a subject I wasn't interested in and watched 31 minutes of a lecture because the person giving it was great. I didn't agree with everything he said, but the way he said it was engaging and entertaining.
@omario.tntech
@omario.tntech 3 ай бұрын
my research is all about this! Chain of thought reasoning. Great talk
@canalPrimitivo
@canalPrimitivo Ай бұрын
This was great to watch. Very instigating to the study of economics behavior. Im thrilled!
@kamiel79
@kamiel79 3 ай бұрын
I love this like anything that doubts the Bigger Faster More mindset
@tahroo4262
@tahroo4262 Ай бұрын
This really changed my thinking about speeding. He's totally right. Going 80 when I'm allowed to go 70 isn't doing much of anything for my ETA. Now I'm going to go 60 or more in my route to get to the highway.. those 30-40 mph bits. Takes off way more time!
@michaelrjburnside
@michaelrjburnside Ай бұрын
I found the part about Men enjoying the commute to work very interesting and true. I work in a small Cafe 30 miles from where I live and no one understands why i dont work in one closer to home. Truth is I actually really really enjoy the drive there and its a great work environment which is a bonus
@darylnicklen3685
@darylnicklen3685 24 күн бұрын
Thank you for answering some of the questions we never took the time to ask.
@PoPax186
@PoPax186 3 ай бұрын
What a beautiful thought provoking speech
@ichocky
@ichocky 25 күн бұрын
This guy is an absolute genius , what a mind , what a presentation , what insight
@Phoenix700
@Phoenix700 23 күн бұрын
I could listen to this guy all day
@robertcooke9299
@robertcooke9299 21 күн бұрын
A truly inspiring treasure to humanity
@mikelasswell3640
@mikelasswell3640 2 ай бұрын
What he said about avoiding blame is a huge motivating factor in the spirit of the visor, don’t rush past that lesson
@brunoaziza
@brunoaziza 4 ай бұрын
Really entertaining and educational. While I see what Rory said about the assumption of ‘speed over enjoyment’ has influenced the rules of transportation, I think that the truth is in the ‘use-case’ nuances. Some value speed because the need is to be at a location on time and come back. Some value the enjoyment because their need is to experience the transport. It is safe to bet that the transportation companies have done their research and know where the majority of their potential customers are, and therefore optimize their experience to that need. To Rory’s credit, these companies could customize their experience by asking users a few questions about their goals and priorities before they offer fares. Something like: want to get their fast? Or want to get the scenic route?....
@kumquatmagoo
@kumquatmagoo 4 ай бұрын
I think it's important to consider what else the companies could do to make the journey better. Would people care if their train took a longer time to arrive if they were comfortable and entertained? I don't think they would. Rory is railing against that assumption that "faster is better".
@justinjones5281
@justinjones5281 3 ай бұрын
Well done presentation. Everything covered in this talk was spot on. Everyone should hear this.
@martinjohntraining8765
@martinjohntraining8765 3 ай бұрын
Extraordinarily good. I especially love Rory's coffee shop concept.
@real23lions
@real23lions 2 ай бұрын
No matter how many of his videos I watch, I will learn something incredible each time.
@bubbles.stu26
@bubbles.stu26 3 ай бұрын
Do you know who likes the idea that a technology is something we can't live without and must get on board with? The makers of the technology.
@thelondoners-lifeisart
@thelondoners-lifeisart 23 күн бұрын
Absolutely - Rushing forward as efficiently as possible on a narrow diminishing path to an illusionary perfect whatever. Time to critically think #pauseforward ⚡️❤️💜💙⚡️
@machinesoftime3224
@machinesoftime3224 27 күн бұрын
This is the best internet talk I've heard this year.
@BernhardKohli
@BernhardKohli Ай бұрын
Brilliant-one of the best presentations I've seen in a while.
@mariusschober
@mariusschober 3 ай бұрын
Superb talk, really a 10/10.
@ГеннадийБуров-х7д
@ГеннадийБуров-х7д 3 ай бұрын
I appreciate all the knowledge you share! You’re a fantastic teacher! Thank you😅
@rogerstone3068
@rogerstone3068 3 ай бұрын
Several of the points he makes remind me strongly of my time as trips co-ordinator in a secondary school. Each trip needed a risk assessment. "It's OK," they would say, "I've got the one from last year." "That's not a risk assessment." "Yes it is, and it's by Frank, who is really good and.." "That's not a risk assessment." "Why?" "A risk assessment is you thinking the trip through, spotting what might go wrong, evaluating it, minimising hazards and being sure you know what your contingencies are. THEN you write it down as a summary in case you need evidence later." Without going through the process, the paper is worthless; worse, it's deceptive, because it makes you think you are well-prepared when you're not.
@jfd1008
@jfd1008 3 ай бұрын
I remember back in the 1970s when I was going on a mountain climbing day trip from school, one of the parents asked if it was dangerous, only if you fall off was the reply
@terfzk7073
@terfzk7073 2 ай бұрын
Man every company I've worked for that does risk assessments pretty much just copy's old ones, it's wrong really
@bparker06
@bparker06 2 ай бұрын
While I think this is great advice, I had to re-read this several times to try to figure out what you actually meant by it. I *think* what you are saying is that there may be *new* risks that you are actually already aware of, that weren't in Frank's version, that may be missed if you did not take the time to think about it in the process of creating your new assessment.
@Ehbrew
@Ehbrew 5 күн бұрын
Rory is allot of fun. I like listening to him… I am aware that these are all very British issues or feelings… travelling to Japan for example reveals a very different view on time and technology. I would go as far as to say that things are already very different on the continent, let alone Asia, Middle East etc etc. I am also aware that an ad agency, which promotes over consumption, is hosting a talk series about “other” types of optimisation.
@Orionrobots
@Orionrobots 2 ай бұрын
That slow-ai concept is fascinating. Imagine it going away for a week, coming back with incisive questions for the user, and making a really thoughtful response. Not sure our current LLM's are up for that, being mostly slightly interesting predictive text engines.
@channel-al
@channel-al 4 ай бұрын
Love Rory, fascinating as always.
@illumistration
@illumistration 2 ай бұрын
I couldn’t even make it through this video before stopping to buy Rory’s book. Such strong thinking and I like the notion that everything is based on extensive (incorrect) assumptions.
@Limitless1717
@Limitless1717 4 ай бұрын
Fascinating analogy (speedometer vs paceometer)
@jackdoesengineering2309
@jackdoesengineering2309 3 ай бұрын
Really needed to hear this, so relevant in todays world
@themonth
@themonth 3 ай бұрын
Eyery time i hear philosophy speeches like this, i'm glad i'm not the only one thinking things so fundamentally different than the majority of people. Thanks Rory 🙏
@alxhrrs
@alxhrrs 4 ай бұрын
At about the 28 minute mark, he brings up something that I personally think accurately depicts the function and consequence of using generative AI; the basic notion of 'journey vs destination'. Cleo Abram has a video regarding AI in music, and unknowingly, what she promotes at about 2.40 minutes into the video is the modern collapse of creativity, she calls it 'The Gap'. I can't tell you how saddened I was when I first saw her video months ago. To keep it short, she almost literally says, "If you want to create something, don't learn how to create it, just get AI to create it for you."
@miguelclarkeottovonbismarck
@miguelclarkeottovonbismarck 4 ай бұрын
evolved robosapiens. Like the dinosaurs resistant to change stay homosapien and don't mix with robosapiens.
@rogerstone3068
@rogerstone3068 3 ай бұрын
Rick Beato describes this as the death of popular music. There's no point in people getting good at playing, or composing, any more.
@alxhrrs
@alxhrrs 3 ай бұрын
@@rogerstone3068 can you tell me which video that is? i can't find it...
@sid35gb
@sid35gb Ай бұрын
Wow!😮 very eye opening take on things taking for granted.
@bestofaman
@bestofaman 3 ай бұрын
11:46 nope. offices are located in prime areas where real-estate prices are too high. people live away where it is cheap and there are means of travel from their home to office.
@waynedlima2226
@waynedlima2226 3 ай бұрын
Brilliant presentation
@Showmetheevidence-
@Showmetheevidence- 3 ай бұрын
So much wisdom in here I might have to rewatch this!!
@respectedgentleman4322
@respectedgentleman4322 3 ай бұрын
Concorde strikes me as an example of this. It was an incredible engineering feat for sure but in the end maybe it was beaten by thinking of a human rather than a machine. Someone realised business people travelling between NY and London would be better off if they could sleep on a lie-flat bed or have a decent area to work and actually appreciate the extra time it took. To reinforce that point, I heard that during the spring when the jet stream is at its strongest, some people prefer to fly to Europe from the west coast of the US rather than the east coast because the trip is too fast to get a decent night's sleep.
@rory.sutherland
@rory.sutherland 3 ай бұрын
That's true. The Boston to London flight is a nightmare.
@kushine_
@kushine_ 2 ай бұрын
I study AI and Data officially, I study stand up speeches and behaviour on my own. This guy is a master
@IVANNOEGONZALEZJUAREZ-e4w
@IVANNOEGONZALEZJUAREZ-e4w Ай бұрын
"Your content is always so engaging and well-produced! Keep up the fantastic work!"
@quinkydinkend
@quinkydinkend 3 ай бұрын
Rory you're a hero xxx
@aadityapratap007
@aadityapratap007 3 ай бұрын
In an era dominated by instant gratification-where information is consumed in bite-sized portions, and results are expected at the speed of a click-our capacity for patience seems to be dwindling. Intelligence, on the other hand, requires time: time to reflect, to critically analyze, and to make connections between complex ideas. The question then arises-are we, as a society, too impatient to fully develop and exercise our intelligence? The rush for quick solutions often undermines the deeper thinking and problem-solving required for true intellectual growth.
@AmyFerguson
@AmyFerguson 4 ай бұрын
I love this talk so much!
@nicusantudor
@nicusantudor 2 ай бұрын
We did the "we would like to buy your house note" no one answered so we went for one that was on the market on the same street.the simple answer is that there is no simple answer in human interactions
@EB-yj3gl
@EB-yj3gl 4 ай бұрын
Finally I can hear someone say publicly somethig I've been telling my friends for ages. Things like sliding doors sliding sloowwllyy which don't let me go through at my chosen pace without alternative with handle/push/pull option drive me mad. Or when I can't be served because of the AI system failure. Or when I hear that an electronic system of a car can disable it for actually no reason at all, because some sensors are ridiculously electronically sensitive. You can go on with such absurdities forever.
@ChrisFaa
@ChrisFaa 3 ай бұрын
Great talk.
@mikem9309
@mikem9309 2 ай бұрын
I remember listening to a podcast with a successful entrepreneur guest who lived very close to where she worked but would always take a long route to work cos she found that that time was ideal for ideas. She wasn’t doing nothing but neither was she really focussed on something. Apparently it’s ideal
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