PowerPoint Storytelling: How McKinsey, Bain and BCG create compelling presentations

Learn how top consulting firms like McKinsey, Bain, and BCG turn boring PowerPoint presentations into engaging stories using the Pyramid Principle and the SCQA framework (Situation, Complication, Question, Answer). In this video, you'll see how to tell a story with your presentation, and why putting structure around your deck can make all the difference in the effectiveness of your slides.
To learn more about our advanced PowerPoint and presentation design courses for consulting, strategy, and finance professionals, visit us at www.theanalystacademy.com.
Make sure you also check out our most popular free download: Top 50 PowerPoint Shortcuts for Consultants (PDF) www.theanalystacademy.com/top...
PRESENTATIONS USED IN THIS VIDEO:
BCG, June 2013
The Open Education Resources ecosystem
www.hewlett.org/wp-content/up...
*This video draws heavily on the book "The Pyramid Principle" by Barbara Minto to explain the Pyramid Principle and the SCQA framework. If you are interested in a deeper dive on the topic, we highly recommend you read her book.
=============================================
🚀 FOLLOW US
We regularly post high-quality content (that's actually helpful)
☞ Instagram: / theanalystacademy
☞ Linkedin: / the-analyst-academy-llc
☞ KZbin: / @analystacademy
🏆 COURSES
Join thousands of people all around the world who have enrolled in our courses
☞ FREE 5-Day Course: www.theanalystacademy.com/fre...
☞ Advanced Presentations Course: www.theanalystacademy.com/adv...
☞ Advanced PowerPoint Course: www.theanalystacademy.com/adv...
☞ Courses for Teams: www.theanalystacademy.com/teams/
☞ Top-Rated Udemy Course: www.udemy.com/course/a-consul...
📣 DOWNLOADS
Use our most popular downloads to improve your slide-making skills
☞ 100+ Real Consulting Presentations: www.theanalystacademy.com/con...
☞ Top 50 PowerPoint Shortcuts (PDF): www.theanalystacademy.com/top...
🎬 MORE POPULAR VIDEOS
Check out some of our latest and greatest here on KZbin
☞ PowerPoint Storytelling: • How McKinsey creates m...
☞ Top 50 PowerPoint Shortcuts for Consultants: • Top 50 PowerPoint Shor...
☞ Top 8 PowerPoint Hacks for Consultants: • Top 8 PowerPoint Hacks...
☞ Consultant Explains the Pyramid Principle: • Consultant Explains th...
☞ 10 REAL Consulting Presentations: • Video
☞ How to Design Effective Presentations: • How to Design Effectiv...
ABOUT US
At Analyst Academy, we teach high-value consulting skills found at the world's top consulting firms. Our clients include small businesses, Fortune 500 companies, universities, and individual students in 100+ countries around the world. Each of our courses combine years of knowledge from high-performing consultants into highly engaging lessons packed full of best practices, time-saving tricks, and some of the industry's best kept secrets. Our downloads, courses, and articles are all inspired by best practices from the consulting industry. Learn more at www.theanalystacademy.com
All views expressed on this channel are that of The Analyst Academy LLC and its employees. Any materials mentioned or shown have been obtained through publicly available sources (e.g. firm or client website).
#powerpoint #presentations #consulting #movieframework

[@AnalystAcademy]

Don't forget to check out our advanced presentation design course! --> www.theanalystacademy.com/advanced-presentations-for-consultants/

[@jehanr]

Love how he goes INCEPTION at the end!! Structure to explain the structure.

[@timgerber5563]

Plus, from an instructional design point of view it also serves as a reinforcing summary. Genius!

[@domm1341]

Good video presentation. I’m also reminded of the following mantra when speaking to an audience: 1. Tell them what you’re going to tell them. 2. Tell them. 2. Tell them what you’ve told them.

[@ians7929]

Never ever do this

[@DjIngenio]

In general, that's the structure of this video ;) @@ians7929

[@TheUrbanEpicure]

Yeah, that works for school projects, in college and maybe at a TED talk, but corporate, senior, intellectually strong audiences will be annoyed (best case) or offended (worst case) by your repetitions.

[@rouvenrouven5037]

Then you might haven't done it properly. It's nothing more than a universal structure of beginning, middle and ending. Bu't its also nothing less. Universal and useful for presentation, because it reminds you to make a clear introduction focussed on an aim and to have an end with a clear conclusion.. But you've also cat to add a catchy opener wich makes a clear transition to the key questions wich are focussed on the problems of your audience, provides a key message wich leads into your suggestion... and your conclusion about the whole presentation and your appeal. , key questions, messages and everything else... @@TheUrbanEpicure

[@labitx]

As someone who works on projects that have different stakeholders that needs slightly different updates and messaging to suit their objective in my projects, it's really great to see the structure being laid clear to me that I have 'realised' over years of mistakes. How I wished I have learnt this as a start.

[@deepakthakur9536]

Not sure why you dont have large no of Views Paul . Your content and narrative are the best .

[@BuddyLuv]

I have very little presentation experience and have to pull one together for a big meeting. This video took me from feeling overwhelmed by not knowing what point to start from to feeling at ease and believing I can create a solid presentation. Thanks so much for making it easy and helping me get on track.

[@arieheinrich3457]

Its interesting that i have never heard or read about SCQA as a concept but over the years its exactly how i create my own presentation. Naturally some of it is from reading and seeing other presentations and some as a logical way of making the ideas more understood by others.

[@pksteffen]

Nicely done. Structure is key to efficiency and clarity and this is a clear explanation for one approach. To get to the next level you need a visual strategy that creates synergy between pictures and words even for a simplified narrative approach like this one.

[@mastervibz9858]

I think you nailed it. The best way to have demonstrated the concepts was to show how you used it even in this presentation. Thanks for sharing this knowledge

[@winargilang3243]

This is it. Finally I found the link between SCQA, Pyramid, and sliding story board. Thank you very much for creating this content

[@leonidas7692]

Absolutely. Been reading McK Mind and Way but after going through Pyramid I too looked for the link. This is it.

[@victorbond73]

I am slowly getting into strategy consulting, and your content is reeeeaaaaly helpful!!! Thank you for that!

[@steph_ak]

Would be great if you did a video on the Executive Summary and Next Steps/Recommendation Slide? Basically, how to start and finish your deck strong especially if you will use it as a backdrop in a live presentation. Thank you for content so far, I learnt a lot/formalised what I been doing subconsciously 🤗

[@terrytraylor874]

I normally don’t comment but this presentation was absolutely outstanding. Subscribing right now!!!

[@judyl.7811]

0:10 not just formatting and design, but the story they tell. --> takeways, insights, narrative. 1:20 two important concepts: the SCQA framework: situation, complication, question, and answer. the pyramid principle. 2:20 complication: a change in situaiton (why presentation is needed) 3:15 OER: open resource education. 3:50 however, is the clue that complication is coming. 5:50 provide granular detail. 6:10 how you turn a question into building a slidedeck. this is soooo brilliant. 6:30 however, there are many factors influencing the final version deck, not to mention, executive summary, next steps, and appendix.

[@maepurple9796]

Amazing summary🎉

[@nixmamd]

Great video summarizing the key principles! One important advantage of applying the pyramid principle is that you are quite flexible when working with your deck. From my experience people will just accept most of the things you present them and will believe them. No need to go to the lowest level there. But there will be a couple of topics where they want the deep dive and might challenge your takeaways. The pyramid principle helps to have slides prepared for the high level brush over it situations and the detailed discussion over one key point that your audience sees as most critical.

[@loidadumaguin3457]

The video is clear, easy-to-follow, and actionable.

[@rioafriyanto5208]

Love how he "trapped" us in this video under his SCQA genjutsu. I listen to this video again to ensure my just-completed slide deck meets with the SCQA and pyramid principle. Now i need to practice delivering the presentation with good narrative flow.

[@phillipwilliams484]

SCQA, my first introduction to this concept. Using this in the Ph.D. program!

[@vibradphone]

Exemplary: concise, clear, effective & inspiring. I will try to tweak my current approach to incorporate these structures! Thanks for sharing!

[@sveabryan9126]

I have no idea why this would pop up in my recommended clips, but I’m glad it did. Just subscribed.

[@ranganathan223]

The Inception referred from the End to the Intro was Smooth and Phenomenally put together. The Answer: 1. SCQA Framework 2. Pyramid Principle 💯

[@joyluo6394]

Easy and clear! It reminds me of the book: Understand by Design 🙌🙌🙌👍👍👍💯💯💯

[@omiiftikhar6688]

This is probably my first ever comment on a YT vid but man your work is AWESOME!!! Not only does it provide specific insights into what i am looking for, but it does it in a way that is super compelling and to the point. LOVE LOVE your work mate. Keep it up.

[@AnalystAcademy]

Wow what a comment! Thank you!!

[@st.toussaint4632]

This was really good and thanks for the inception moment. It all came full circle.

[@SlideFormation]

Very insightful points. I use the pyramid structure a bit differently, but I like your framework very much. Great video!

[@deweywsu]

Brilliant breakdown of something I've seen many times from consultants, but couldn't ever figure out how they could get to so well. Thank you!

[@AnalystAcademy]

Thank you!!

[@jhanvee007]

Beautiful video! Thank you for your value addition.

[@annemaxwell9975]

So simple and supremely well taught.

[@Meelee424]

Thank you for helping me with an actionable slide set up for my upcoming PowerPoint presentation interview

[@allenabishek1478]

wow, what a captivating interesting presentation! you definitely know how to make boring ppts interesting using scqa framework and pyramid principle.

[@chiragpradhan]

Thank you, Paul. This was insightful and easy to understand.

[@rendibramantoro9364]

Love this video! thanks for share SCQA and pyramid concept with simple ways👍

[@frank6848]

Simple, easy to understand and I believe it works

[@tigertigerp8371]

Hi Paul, thank you for this nice video. Very useful. A input from my end to yourself. The pyramid principle is also build up around the principle of Observations (at the bottom), Conclusion (second bottom) and Recommendations/Ideas (at top). Also I would argue that in the storyline you will put the SCQ first then the main idea and then the Supporting details "Conclusions". You can keep the Observations in appendix as supporting slide. Leaders are usually interested in conclusions and might ask to the details of the Conclusion, but not necessary interested in hearing them completely

[@edwin6412]

Thanks Paul , I just shared the link with my daughter who's now a Biz analyst from Henley Business School. M sure this will be useful for her.

[@DrawifyCreates]

Fascinating insights! Thanks for shedding light on this crucial skill! 💯

[@moseskim3942]

This video and channel is AWESOME. Thank you!

[@lizandvk]

Thanks so much! The content was easily actioned and helped me to understand the structure underlying my presentation!

[@Esbbbb]

I thought I was good at making PowerPoint presentations, but dam I was wrong. Then I watched this video. Today, I had to present in 5 minutes a research project to some of our company managers. I had 5 mins?! I thought how the hell am I going to get this done... But I did this, sent the material as pre-reading and hoped for the best. Today I had the presentation, and I think I nailed it. I didn't go overtime and I covered all the major points although I had to take some huge shortcuts. I still left the text and points there since I had sent the material to them, so they are then able to later check it again. Thanks for this guide, I will surely utilize this more in the future!

[@AnalystAcademy]

Nice work! Thanks for sharing!

[@kaizenenterprise1397]

Thank you for insightful content!! Keep going on a good work.

[@ProfessorFavoretto]

Fantastic!!!! Easy to understand and apply!!! Thank you very much!!!

[@jerry-suhrstedt]

Oh yes, just what the doctor ordered. Thank you for this. Every PP presentation going forward I'll be using this framework. Your vid was clear and concise. Thank you!!

[@somosagricultura]

The framework SCQA sounds great for me, so, I'm going to implement in my presentations. Thanks for sharing.

[@razambuja]

Great and clear presentation. I intend to follow your advices.

[@arunkarthikr4375]

Quite good, quality content. Thanks!

[@blessing168]

Thank you for your sharing. The contents are inspiring and you present it clearly. Definitely want to try it out in my next presentation.

[@silvercloud5087]

Thanks for sharing this. Solves a lot of presentation dilemma

[@datawithdami]

Thanks for this very easy to understand lesson.

[@aanubhavgupta]

Insightful and very practical !

[@sumitguha1667]

Wow - I just love the way you made everything do easy

[@AknEvns]

Great video! Thanks for these valuable insights.

[@oscarmonroy6337]

Thank You ! Wish us look in MBA presentations this year !

[@johnraffensperger]

I agree with your points about structure, but I would never put that many words on a slide

[@rabinrai5203]

I like that you applied what you were preaching on this video

[@jeromesri8627]

Thank you so much for sharing. I find this very useful to clearly present ideas at work

[@anyanov]

Excellent video. Learned so much about how to make presentations

[@rajdam99]

This is a classic example of byte size learning done well. Very good video!

[@AnalystAcademy]

Many thanks!

[@momentswithdonald]

Thank you for the video. It's really useful.

[@Davidkiania]

This is really well done and enjoyed it very much.

[@thepositivepoint]

Thank you. Very well done and explained.

[@PBR060661]

A good video. I learned both the main concepts over 25 years ago when I read Barbara Minto’s book “The Pyramid Principle”. I still refer to it if I’m struggling to structure a presentation, paper, letter, proposal.

[@AnalystAcademy]

Such a fantastic book!

[@ojbfalon1749]

Perfection ❤. Thank you

[@guilhermemonteiro3072]

Paul amazing video !! I recommend to all my friends

[@mohemmedansari8664]

Loved your tips and suggestions. Though big sentences as header is the chosen style for consulting firms, it is not so in the corporates. How do we meet/balance the corporate's internal needs

[@ashaide]

Very insightful, thank you.

[@pacificmavani6786]

Thank you very much for sharing knowledge.

[@ErwinPfuhler]

Thank you so much, this inspired me to beef up my next presentation!

[@user-ue9qd5gb3b]

thank you so much for helping me out in this situation

[@danielbrito___]

great tips!!! thanks for sharing this!!!

[@kponly]

This was great. Easy to see how it can help me.

[@cinthiacicilio]

Great content and I loved the example suggesting a Disney park in Rio

[@NdubisiOnuora]

Awesome presentation!

[@amandacastillo3372]

Very clear and helpful

[@theinspiringleader]

This is very helpful. Thank you for sharing

[@andreasbott4753]

Thank you for the great video!

[@osheanlee]

This is so awesome! Thanks for this :)

[@GamerAvi33]

Great. It was really useful. Also couldn't recognize this video used the same format explained until the end 😂

[@wellnessbytollytols7336]

Really helpful , thanks

[@mithunsahaxanderage]

Awesome so simple yet powerful

[@DrSixpack1]

Very good video about presentations!

[@RowlandGosling]

Very helpful - thank you!

[@sekytwo]

You guys have awesome videos!

[@junebb131]

Brilliant, thank you!

[@JohnDeibler]

This is so great!!

[@prarthanadash41]

Thanks very much..so helpful

[@RonBarrett1954]

Hi Paul, quick question: Where do you see a slide deck fitting into a deliverable to a client? For example, is a deck of 27 slides the summary of a 250-page report?

[@yamiyugi8987]

How do you make a memorable conclusion? I am in a business communication presentation course in College and we were recommended the Minto method to use and from Paul in this video I learned the SCQA framework for a great introduction. I am lost in the conclusion, can someone please give me further insights?

[@Astadium]

Extremely helpful thanks alot

[@thesuit4820]

Another point on SCQA: the SCQ/intro slides content has almost certainly been pre-agreed, at least implicitly. It's a defensive structure in a commercial setting, in effect making sure the the vendor's material defines the scope and sets the terms by which it should be judged.

[@thesavvyartist]

It is essentially a client's brief.

[@swapnilsapkal2391]

Good video lot of clarity

[@febririjanur7860]

Very insightfull thanks for sharing

[@Kelly_r_v]

this was a wonderful video!!!

[@user-cy9xx6sy8k]

Awesome video and actually putting it into practice! Thank you for this valuable content. :)

[@AnalystAcademy]

Glad you enjoyed it!

[@michaelcarman1936]

Any tips on how this framework could be applied to pitch presentations for exclusivity on a business partnership?

[@lumoborteidoku]

Your video was indeed clear on message, easy to follow, and insightful, I'm running away with two new concepts... Thank you for sharing.

[@AnalystAcademy]

Wonderful!

[@user-hh2lq4bh4n]

Thank you! Very helpful topic. Charts and graphs are common these days in presentations. could you share pointers on effective persuasive communication using graphs? For example how to effectively explain insights of a performance statistics graph.

[@Uday777]

this was amazing, thanks

[@christinelee5928]

thx so much I learned a lot

[@fathaldinaljamal7740]

Thank you sir!

[@MRJV2]

Brilliant. Subscribed

[@mushayawagunha]

This is good. Thank you