The magical science of storytelling | David JP Phillips | TEDxStockholm

Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice. Learn more in this 2nd TEDxStockholm talk of David's.
David JP Phillips is an international speaker, author and coach in Modern Presentation Skills. His training and material are based on neuroscience and biology which makes his deliveries very hands on, practical and motivational. He is best known for his seminar How To Avoid Death By PowerPoint, delivered at TEDxStockholm in 2015.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@YouTubeOrganicMarketing]

SUMMARY •Dopamine Effects: Focus, motivation and memory Tips: Create suspense and use a cliffhanger •Oxytocin Effects: Trust, generosity, relax and bond Tips: Create an empathic character •Endorphin Effects: Creative, relax and focus Tips: Make people laugh Advise: Utilize stories to free the hormone you want in the person you decide

[@DubaiRealty]

Thank you!

[@CR-ou4hl]

Somehow it was far more captivating when he, well, told the story...

[@YouTubeOrganicMarketing]

@@CR-ou4hl Hahaha! Completely agree :) What an old comment of mine... thanks for making me remember it

[@ChyeahWill]

A marvel movie would have all 3 lol.

[@joelstephenson8017]

Best summary. Almost said summery there😂

[@fatehboufertala730]

KZbinrs should be proud of getting an analysis from this man

[@dufresne1363]

I want to like your comment but that grammar error's keeping me from doing it... sorry dude.

[@fatehboufertala730]

@@dufresne1363 then do me the favor of correcting it

[@dufresne1363]

@@fatehboufertala730 idk if you're being sarcastic but sure bro, shoulda been *analysis or *getting analyzed lol

[@fatehboufertala730]

@@dufresne1363 thank you xD

[@loainspirationdose9407]

Yeah, very informative

[@Itskfx]

Never knew this dude was big. At least he is genuine unlike a lot of "professional" coaches on KZbin.

[@8lec_R]

He wasn't big. Pewds pushed him to the top

[@Itskfx]

8lec Roe This was years before pewds watched him. There is a world outside YT you know.

[@8lec_R]

@@Itskfx Oh I'm sorry, I thought you were talking about being big on youtube

[@Itskfx]

8lec Roe no worries bruh.

[@hghfdgrrrgd5382]

To be fair though, powerpoint slides are just advanced cave paintings.

[@michaelmeyers9878]

One of my favorite Ted talks - engaging examples - topic anybody can relate to - great presenting - not boring at all All in all just a magnificent talk

[@ohtych1004]

This is one of my most favourite comments - engaging examples - topic that all of the people that watched this video can relate to - amazing grammar and structure - not boring at all All in all, just a magnificent comment

[@monaalei1917]

Yes!!!

[@Ozubura]

It helps when he takes a bite out of my apple. 😂😂😂

[@clkvlk]

Ok bot

[@chrismonsen]

This is by far one of the most insightful and powerful story telling lesson I've ever encountered in my life. Thank you so much for posting this. I will start using these techniques right away. Thank you.

[@ants-in-my-eyesjohnson1271]

not if i don't get to them first, Kurisu-san!! I've already gathered 4 of the 5 techniques. I have defeated 3 writers for them and the other one is working for me! HAHAHAHAHAH!!! I have kidnapped his grandchild so he does as i bid! we'll see who or whom becomes the master storyteller! BWAHAHAHAHAHAHAHAH

[@yohaneswidodo6402]

A must-search comment before continuing to watch any TED videos.

[@18da18]

google channel 101 hero's journey

[@darrellwhite4626]

I agree fully. oni berugu - own and tried to read hero's journey but this is a much clearer explanation and simplification

[@MuwexPelaa]

Same here!

[@kevinsmak]

That guy is a master! wow!

[@mohammedpael7318]

Now we know

[@sufyansheikh1123]

Yes, that's y he is on TEDx 😝

[@jeksinamariya1634]

This is by far one of the most insightful and powerful story telling lesson I've ever encountered in my life. Thank you so much for posting this. I will start using these techniques right away. Thank you.

[@odysseaskalaitsidis7596]

Definitely agree

[@loainspirationdose9407]

Indeed he is, was really needing these golden tips on storytelling. Thanks man you nailed it.

[@markorossie9296]

0:00 Introduction to Storytelling, leading to hormones and emotions 5:53 Dopamine ( Effects: Focus, motivation and memory , Tips: Create suspense and use a cliffhanger ) 9:17 Oxytocin ( Effects: Trust, generosity, relax and bond , Tips: Create an empathic character ) 11:47 Endorphin ( Effects: Creative, relax and focus, Tips: Make people laugh ) 13:36 Cortisol, Arenalin ( Effects: Intolerant, Irritable, Uncreative, Critical, Bad descisions ) 14:43 Functional Storytelling (Which summary was: - You dont't have to be a old person in front of a fireplace to be a good storyteller, you have to believe this. - Write down your stories. Everyhone have atleast 2-3 storys to tell often more! - Index your stories. The right story to the right situation.)

[@caiojardim2280]

Thanks for helping me skip near 15 minutes of yadda yadda yadda! hahahaha

[@mohammedrashid7094]

thanks

[@vikyathkumar1007]

Imagine having these people as our teachers, and professors in our educational life ❤️ Worth spending 16 and minutes on KZbin.

[@madelineannabella3284]

yep, good point.

[@zubaidashamim3859]

yes i agree with you

[@clkvlk]

Ok bot

[@beardededdie284]

RIP Headphone users. Beware the devil's cocktail.

[@liamboyd6882]

thanks for the warning

[@user-ly2kf5uh3b]

Too damn late

[@beardededdie284]

+Cupid X, lmao

[@patrickfinn2335]

Hurricane Florence

[@gamerforlife9865]

I didnt wear earphones and I can feel the impact of it

[@MrLauwersJelle]

Vincent van Gogh gave me a beautiful piece of advice!

[@TachyBunker]

Yeah he does look like him 😂

[@sonipinjala3140]

Writing down your stories, and having elements of suspense and empathy wherever necessary can help you connect with your audience!

[@WFOFW1]

For those in a hurry: 1) You dont't have to be a old person in front of a fireplace to be a good storyteller, you have to believe this. 2) Write down your stories. 3) Index your stories. The right story to the right situation.

[@WFOFW1]

@HaoLaoShi84 what did he mention?

[@ekeneosuagwu6919]

This guy is a magician. He knows the architecture of the mind and plays it as he wills, planting the point straight into it just like the mind was built to accept it. It was just the ending punchline for me. It was a stunner.

[@yungjose3369]

This guy presents to hundreds and thousands of people in stage but he blushes and gets shy when Pewdiepie complements him. That's really mindblowing and wholesome, just shows how human he still is even he's good at public speaking and such

[@DavidJPPhillips]

True, pewds is such a hero of mine so... Blush activated.

[@yungjose3369]

@@DavidJPPhillips how.. did you find my comment??? The legend himself

[@oralialafond9215]

Bloody Genius. It took 16 minutes and 44 seconds after all these 25 years for me, to know these all JUST LIKE THAT. Honored and grateful for TEDx

[@DavidJPPhillips]

@@oralialafond9215 soooo happy to hear that 💜

[@standowner6979]

I managed to finish my short stories after listening to David 👌👌👌

[@SunnyGirlFlorida]

He had me in the feels with that story about the little boy and baby. Tears in my eyes.

[@jackiejack2031]

Me too, heartbreaking💔 have a good day friend

[@warnerrecordsvault5869]

Thank you David JP Philips for motivating my daughter when thing went really had for her. It was really so bad that she attempted committing murder until you invited Mrs Lyra Holt Dean for your TED show program. Am really so grateful for her finical assistance in my daughters life thank you so much once again.

[@bennyhinnministries3027]

I see please do you mind if i know how this woman helped you cause i have been hearing people testifying i really want to know who this Mrs Lyra Holt Dean is. I even searched her name on goggle she was all over but i want to confirm if she can help me too.

[@warnerrecordsvault5869]

@@bennyhinnministries3027 Honestly is not something we can talk about on the comment section i can give you her direct so you can contact@lyraholtdean; KOM that her direct mail feel free talking to her and thank me later SMILES.

[@redpencil1409]

Bruh i see you write the same comment and the same person reply liked that in another ted talk :/ are you guys putting the email there so people who see email you and u have something mischievous planned :/

[@redpencil1409]

@@adamj3977 Exactly and they not even trying at this point.. they used the same account to reply and the words are the exact same LOL

[@Nicole_Zyon]

Bring David back, the value he brings is top-notch. Greatly appreciated his presentation. 16mins and 44seconds is all it took for me to learn something I've been trying to in so long. Thanks, David

[@thezentrades]

I had the pleasure of being at this TED Talk and listening to David live and I must say that the 13:45 moment scared the sweet bejesus out of me!

[@jessygraham6912]

Zenia Nielsen lol ... After laughing

[@SovereignSt8]

Me too. Why didn't he ask permission before doing that?

[@KailleraNinja]

Thank you sooo much for warning me. I'm autistic with PTSD and this would have honestly had a very bad effect on me.

[@h.a.7605]

Thanks for the warning ⚠️

[@MsDanni123456789]

He broke my headphones hahah 😂

[@oloyeart]

4 years later and this is still extremely insightful and helpful

[@estherwrites1]

I love telling stories. I started when I was so young and had to take care of my 10 siblings and spun lots of tales to keep them in line.

[@yvonnejansson2878]

He is a really proffs. So clever, fun and can attract and involve us the whole time. Greatful to have been participant to his courses.

[@josephnicocando4695]

I couldn't help myself but give this man the warm applause he deserves after watching.

[@domderosett6238]

I originally watched this just now for a communications course I'm in, but must admit this is probably one of the best TED videos I've ever watched. Very enriching content on a personal level!

[@discordantfungi2741]

Wow. That is hands down the most valuable TED talk I have ever watched and essentially answered the question I didn't even know I was asking.

[@moemoehk]

Thanks, David. You magically made a great point here. Please do more of these or write a book.

[@howdoi1851]

Thank you so much for this! This has my mind spinning, thinking about how many things I can accomplish through storytelling.

[@barbossa2220]

This man rocks ! Enjoyed every moment every word and phrase. Thanks a lot for delivering this to us and for your effort.

[@shubhamsaurabh9709]

The way this talk has been designed, it categorizes in the brain very easily. Dividing the talk into 3 pointers really helps us to understand and recall as well. This is the best talk I ever heard in my recent time.

[@TarunPuchakayala]

Bloody Genius. It took 16 minutes and 44 seconds after all these 25 years for me, to know these all JUST LIKE THAT. Honored and grateful for TEDx

[@naidenko2293]

Know, after 3 years you use his advises?

[@myrtlefowler6800]

This is by far one of the most insightful and powerful story telling lesson I've ever encountered in my life. Thank you so much for posting this. I will start using these techniques right away. Thank you.

[@sebastiant.5244]

Very inspiring TEDx talk! So applicable for us all in daily situations. Keep 'em coming David!!

[@CarlosGermano1978]

This was a fantastic presentation. As someone who has trained and lead exercise programmes, this is exactly why storytelling is powerful.

[@KayteeMojake]

watching this in May 2020. Jaw dropping delivery!

[@xperta1986]

You sir, gave me goosebumps! I had to revisit this five times to gather the importance of everything you said!

[@sergios9338]

Wow! I watched this before a presentation and I was on point! Thank you!!

[@megatmohdsyazwan8852]

this is the best lesson about storytelling.cant believe it is that simple. i am so grateful for this and thank you so much David

[@melonoire]

I really love storytelling it played a big role in my life so I can be able to express my imagination as a child and what I felt about the story I read on a book

[@devkathuria2842]

This is one of the most intriguing talks I've ever heard. completely Brilliant!

[@Monika-xh7er]

Along with Story-Telling Techniques, I have understood the psychology of emotions too :)

[@cindysiano1097]

This is very good. I can see where I can use storytelling in my life to produce better results. Thank you, David!

[@solmazy]

how have missed this all this time. this is the most useful, inspiring content that i have come across in a long time. fascinating content.

[@666pandyandy]

Always a pleasure to hear David talk :)

[@johnathandupree4690]

What a wonderful speech! Thank you for such profound insight!

[@MariaFerreira-vj4sy]

Thank you for putting across three lesson of story writing so concisely and clearly

[@rifenakurniawan3569]

Glad I found this video! I'm preparing a teachers' training about storytelling, and this video is very helpful!

[@igoretski]

angels cocktail: Dopamin (suspense, ecpectation, plot, cliffhanger), Oxytocin (empathie about a bod destiny), Endorphin (happy end, success, wining) devils cocktail: Cortisol, (shock, jolt, setup), Adrenalin (alert, fighting, stress)

[@RahulRatanSharma10999]

Thank you so much David and TedX for enlightening us on the science and psycology of story telling. This is the best video I've seen ever on storytelling and, David shot all bullets on the target.

[@jannikkimjensen1433]

“I love the way you chew that apple” Me eating an apple: 👁👄👁

[@mooodlemip4779]

Lol

[@ararix3722]

Wuaw you eat fruits and vegetables WoW lOoK aT yUo bEiNg HeAlThY lMaO

[@nataliafedor1480]

Fabulous talk !! Thoroughly enjoyed it, and it makes so much sense especially when you start analyzing the why and how certain gurus get as far as they do when they "sell" their programs....they use the storytelling aspect that David JP Phillips explains here.

[@annettekelly6446]

Excellent talk, I definitely plan to use those techniques-i like how well he commands the audience - Mr smoothy! Thank you

[@mohitpassan5388]

You just can't watch this talk only once. You just can't. It was so insightful, I'll have to watch it again and again to get the most value out of it.

[@unexpectedirrational]

This is so eye opening! Thank you!

[@garethjhancock]

One of the best lessons in storytelling I've seen. Brilliant stuff!

[@anotherworld9934]

Stories are the highest form of human connection. One person to another. Please everyone tell your stories and the stories of those that came before. We need them. We need you!

[@JakeVoorhees]

What great use of storytelling. It's the only way to convey a message, to captivate an audience, and have them remember your words and lessons forever :)

[@debdeb6750]

Just binge-watched all three of his TEDx talks. Stellar job!!

[@mohinikumar8479]

Beautiful, inspiring, persuasive talk...one I would like to watch again

[@andersolsson1614]

Great speech by the best speaker coach I ever had!

[@neelkamalsahu8485]

I love talks that give instant methods to test the techniques that have been told, like this one

[@m.k.i.4249]

Absolutely brilliant! The explanation, the examples given, all done perfectly. One of the best.

[@omlove3206]

What an AMAZING story teller!! Love this teacher!!

[@RhazCastillon]

One of the best talks in TEDx so far! I think this will change my life forever! 😎

[@uchejames409]

Thank you so much for this piece. I have been handled over a key that will change the trajectory of my life for the better. Much appreciated

[@giftcollins-amadi6990]

Exciting video. No dull moment at all and so much to learn. Thank You, David!

[@Theleadersteacher]

Can not have enough of this Talk. Well done Brother.

[@sherzodtemirov44]

One of the most amazing Ted talks I've ever watched. Thanks so much!

[@umairshahid7515]

Absolutely brilliant, I am wondering why I did not come across this earlier, I would have used this in my job interview I had last week!!!! The best talk by far I have seen - amazing presentation skills.

[@ricknellsretorik7]

As a rhetorician I truly can say that David is a migician when it comes to mesmerize his audience! He has knowledge, he has humor and most importantly he makes us feel something when we listen to him!

[@zubaidashamim3859]

it was fantastic presentation and storytelling , I watched first time, I really appreciate his story telling technique.

[@logicalson]

I was alone at night when I was watching this video. My kids were sleeping and my little dogs were snoaring happily. When the devil's cocktail part came, it was our time. Yes, you guess what happened to my little kids beautifully sleeping and my sweet puppies peacefully resting. All of a sudden.... Yes, that powerful sound was well enough to...

[@evgenymakhina8699]

I thought I knew a lot about storytelling, but the talk about different types of hormones being released has really shifted my perspective on how I understand the concept. Life has just become a little more bright, thanks!

[@MarlonKingShow]

I've just watched 7 videos on story telling and this was by far the best. Thank you

[@jjtaylor9147]

Help me and help you learn by summarizing everything you’ve learned about storytelling please! 😁

[@Obsessionurdu]

Absolutely amazing. Never in my life ever I found myself more resonated to a TED Talk than this. I never really knew about David before so this has been a great discovery for me. The method that he mentioned of jotting down stories and then indexing them to decide the right time for a right story seems so effective to me. An excellent idea. For sure gonna do that. Thanks David!

[@LoveGuruBlaire]

This is brilliant! I never heard it explained like this!

[@bd_ART]

Man that’s one of the best ted talks I’ve ever seen 😩💘

[@KIMMePROMISEs]

Indeed

[@Shama313]

Thank you David JP Phillips, watching your Talk a second time. Thank you very much for being so simple with very clear and powerful ideas

[@emceeable]

I used this to teach my student. Very insightful David. Thank you!

[@kristalassel434]

Thank you! Great insights, nicely structured and summed up. Very inspiring.

[@bakyta2097]

This was such a powerful way of telling a story, next level, haven't had many people tell a story in such a way to really make you experience it and feel it and then explain what it it was. So Brilliant!

[@Luke-jc1qs]

bro shut up

[@xinyuzhangchristina870]

Storytelling is a great activity that can be applied to literacy education, especially for young children, but I never thought about the scientific ideas behind storytelling. Thank you for sharing. I have a new understanding of the implementation of storytelling.

[@husseinabdi4989]

This is amazing. I can proudly say the most astonishing TED Talk ever watched. Brilliantly presented, thanks, David.

[@krsusort]

This also can be used to understand the. politic's of today. Thank you for your wisdom.

[@elcucaracholimbero]

it's been six years... and still come back to this video... must be the magical science of Storytelling.

[@markhoeflinger1040]

Thanks David- vital facts and knowledge of story and story telling- wished i would have known this years ago....

[@jacinth8993]

That's the first time in a long time I actually jumped from a jumpscare. Wow, he got me so hooked in I didn't see it coming.

[@DanielBjarne]

David is THE presentation guru. He will teach you scientific facts in a very engaging way. I'll recommend David JP Phillips for anyone who wants to improve their presentation skills.

[@fraslex]

Presentation skills are an art, not a science.

[@chuxsilva1810]

When I was younger and had just lost my father , which devastated me completely, I knew his death wasn't natural. An old wise neighbor called me one evening and said...

[@goldenapplesaga5446]

What is this? I feel like this is a reference to something.

[@goldenapplesaga5446]

@@adamj3977 I am *so* confused

[@goldenapplesaga5446]

@@adamj3977 ohhhh. I get it. The dopamine thing. Nice

[@Blane647]

What did he sayyyyyyy???? Please no more dopamine. Please. I beg you.

[@Qwelamusic]

Lolest! Dopamine oxytocin and endorphins all in just one line

[@Cheeriot]

Thank you so much, you've given me the boost that I've so badly needed.

[@chlbrn]

This is cool and brilliant. I love the idea of functional storytelling. I always prefer triggering something by a specific event. I am now trying to create a comics and this really inspires me a lot. Now I can categorize the different of stories to give my readers the feelings I want to express to them.

[@agnieszkalewandowska9896]

One of the best Ted Talk I've ever seen, and I saw alot of them. Thank you, David, your advices will bring great help to my life :)

[@fedizoghlami1091]

Best speech i've ever listened to, he's so charming and leading the show.

[@youreinvitedTV]

I need to rewatch this one more often... so good!

[@lizwilkinson2475]

This is the best piece of writing advice on youtube.

[@SimoBenziane]

liz wilkinson agreed

[@bladechild2449]

How so? It only explains certain psychological effects. It doesn't remotely tell you how to execute them

[@thepeople1279]

@@bladechild2449 fa shizzle. im going to make a short film and want to get brains to release those chemicals now hahaha

[@ryanhiga9270]

@@bladechild2449 Cuckolded men such as yourself will never understand

[@MoneyBytesAI]

the best one on this fundamental topic that i have heard!!! geniusss?!!!

[@rocklobster1976]

A: power point!! why? because it combines all three. text, pictures, and is always accompanied by and highlight points within, a vocal presentation.

[@ScottMcArthur]

Brilliant as always. I believe storytelling to be more important than ever and that a well told story can act as an empathy engine!

[@Tibi2161]

This is genius. He made me easily feel how he wanted.

[@playincognito]

Wow!!! What a compelling presentation, Mr Phillips!! Loved it! Let's put more storytelling back in our lives.

[@DavidJPPhillips]

Absolutely!

[@akosgerold]

Storytelling is one of the most powerful tools known to man and this talk brilliantly breaks down how it works. Well done, David JP Phillips. A lot more than 2m people should see this talk.

[@kayrosshk]

A great talk. And what he didn't say about the "Significant Objects" story was that when the experimenter posted the objects and the stories on eBay, he made it very clear that the stories were fictional - there was no deception. And yet the buyers were still willing to pay much more than the objects were worth.

[@Shorts-ul4my]

There's an amazing book from James McSill about storytelling. I was working on my MBA, and fell in love with storytelling.

[@powerofthoughtbynuruddinab3045]

Simply brilliant!!! Thanks for this, David!

[@shaunbarton9831]

pure genius - brilliant presentation