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"Ananda” is a privately-owned Indian dairy product manufacturer, based at Bulandshahr, in the state of Uttar Pradesh.The company was set up by visionary Chairman Radhey Shyam Dixit in 1989, during the Phase-III of Operation Flood, which is also known as the White Revolution of India, a concept of Dr. Verghese Kurien.
Ananda has over 5000 village and more than 2,00,000 dairy farmers from Uttar Pradesh, Haryana, and Punjab under its supply network. The current production capacity of the company is 1,500,000 liters of milk a day, out of which they collect over an average of 8,00,000 liters of milk from dairy farmers. Ananda’s authorized outlets are present at 20 locations across Delhi and the National Capital Region (NCR), Uttarakhand and Uttar Pradesh.
The milk is collected from the farm every 24 or 48 hours. Tankers have a special stainless steel body which is heavily insulated to keep the milk cold during transportation to the processing factory. A representative sample is collected from each farm pickup prior to being pumped onto the tanker. Samples from the bulk milk tanker are tested for antibiotic and temperature before the milk enters the factory processing area.
Whole milk, once approved for use, is pumped into storage silos where it undergoes pasteurization, homogenization and further processing. Then the milk is sent off to your favourite store for sale to the general public.