5 Ways Successful Loyalty Programs Stand Out [Customer Loyalty Minutes]

What are the most important components of a successful and popular #LoyaltyProgram? What steps to avoid? In this video we show you the 5 pillars of a modern loyalty program.
Zsuzsa Kecsmar - CMO and Co-founder at Antavo - and Jörn Roegler - VP of Strategy and Insight at Antavo - discussess the current state of the loyalty field. Since traditional solutions don't cut it anymore, they propose a better solution.
CHAPTERS:
0:00 Introduction
0:17 Today's topic: Successful loyalty programs
0:50 Traditional loyalty - Rewarding actions that are tied to purchases
1:31 Engagement incentives - Rewarding engagement and advocacy
2:26 Emotional rewards - Offering memorable incentives
4:02 Value focus - Aligning with your customers’ passions and interests
5:53 Loyalty mechanics - Appealing to subconscious deceision making
7:59 Data science - Driving effective personalisation
Read more about #RecognitionLoyalty: antavo.com/traditional-vs-rec...
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Or learn more about #Antavo and customer loyalty? Check out our website: antavo.com/

[@ecomamaadmin3328]

Great help. Thanks for posting.

[@al-zayyadnalado118]

This was awesome

[@amore9914]

Thanks for this video! Very informative! I was here after watching James Asquith's video explaining the Frequent Flyer Loyalty Programmes. Your video gave me more insight on the pros and compare it with some cons of these programs. Good luck on your next video! :)

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[@imictfh]

I thought she was a robot at first.. He is great... weird dynamic between these two. Great points made by both btw..

[@we_ecomm_guru]

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