Apple CEO Tim Cook on what it takes to run the world's largest company | Dua Lipa: At Your Service

In a rare podcast appearance, Apple CEO Tim Cook joins Dua Lipa to dive into the profound impact of artificial intelligence, the ever-evolving tech landscape and their response to climate change. Join Dua as she discovers Tim’s personal journey, from his life growing up to his philanthropic endeavours, as well as his perspective on tackling global challenges.
Throughout this inspiring conversation, Dua and Tim explore the intersection between creativity, leadership and innovation. Whether you're a tech enthusiast, aspiring leader, or curious about the influence of technology on society, this episode offers a unique glimpse behind the scenes of running the world’s largest and most valuable company.
To get in touch, email us at [e-mail] - and if you’re enjoying the show, make sure to subscribe to be the first to hear about new episodes of Dua Lipa: At Your Service.
Follow @service95 on Instagram, TikTok and X for all Dua Lipa: At Your Service updates.
To receive the Service95 newsletter, introduced each week by Dua, subscribe at www.service95.com.
-----------------------------------------------------------------------------------------------------------------------
Listen to this episode on BBC Sounds: www.bbc.co.uk/sounds/play/p0g...
Apple Podcasts: podcasts.apple.com/es/podcast...
Spotify: open.spotify.com/episode/46mp...
Subscribe and 🔔 to BBC Sounds KZbin: kzbin.info?s...
Find more episodes of Dua Lipa: At Your Service here: www.bbc.co.uk/sounds/brand/p0...
Dua Lipa: At Your Service playlist: • Dua Lipa: At Your Service
Fresh on BBC Sounds playlist: • Fresh on BBC Sounds
-----------------------------------------------------------------------------------------------------------------------
#DuaLipa #TimCook #Apple
Apple CEO Tim Cook on what it takes to run the world's largest company | Dua Lipa: At Your Service
We are BBC Sounds. The home of binge-worthy podcasts, music curated by music lovers and live radio.

[@OfficialPrettyLittleLiars]

Props for not skirting away from the child labor and hard questions, even if the answers are rosy and diplomatic. Lovely interview from both ends

[@josepha133]

Interesting account to comment from? Haha

[@Deraisonnement]

What a throwback moment. Will probably rewatch the show. 🙏🏻

[@OfficialPrettyLittleLiars]

@MoonElixirStudioyeah but I’d rather her actually ask it and force him to stretch the truth on record than the quesitos go unasked

[@balladofahomeschooledboy0514]

HAHAHAHA why did you use the pretty little liars account 😭

[@qwerttzizzi]

Timestamp?

[@usmanayobami1971]

Dua is speaking like she's discussing with a friend, so calm, love it

[@qn57]

Friends don’t tell each other in every second sentence that they are amazing. Ok, she let Tim be himself, modest to the point of being dull, but I wish she didn’t just follow her list of questions, and find all the answers amazing, so that she could move on to the next.

[@mediafirmrelationpublising3921]

natural

[@TechSantos]

"90% of Apple's valuation was created after Tim Cook became CEO" ooof great interview by Dua, very well researched and some cool insight into Tim Cook. ✌🏼

[@bayharborbutcher8132]

Yeah but the foundation built with Steve Jobs..

[@moritz_r]

very well researched haha that was all basic stuff lmao

[@calesticall128]

The regulation evalution Smart with cooking time nothing calories for brainer APPLE.

[@DavidTaylorYT]

It seems from the interview that Tim would agree with this. He seems to believe Apple would always get to where it is today if not beyond if Steve was still around@@bayharborbutcher8132

[@Blashmack]

That is market capitalisation, which is also impacted by how frothy the market is, inflation, the state of the economy... you could also measure value by the amount of new inventions that serve as the basis of the market cap.

[@tonyvaradaraj1424]

Didn’t think I’d watch a 45 minute interview run by a 20 something pop star as a 60 plus year old but I must say that was such a thoughtful picking of the mind of one of if not the most influential tech person today. Dua conducted it so gracefully asking the right questions without being overbearing.

[@SuperSiffert]

Smart from Tim. He knows his customer demographic and the audience this will be distributed amongst.

[@calesticall128]

30 age for primature your needed 40 ages then more tech think a plus ever down not cooking with lipa.

[@tehallanaz]

@@calesticall128hello! Do you speak English?

[@mehmet_albayrak_offa]

​@@calesticall128Is it English?

[@citlaligamboa]

Oooo😮😮kkkk!!! Dua versatil.😊

[@TheMattAmes]

This is my first time listening to Dua's podcast. She's an excellent host/interviewer. (She would also be a great Siri voice option!)

[@iGadgetBoomer]

😂

[@rpf23543]

fully agree with the Siri Voice. Such a beautiful, calm voice!

[@san6788]

agree

[@100vermillion]

but too sexy. they should put the parental control to choose her voice

[@ODjuliarso]

@@100vermillionthey should tag her voice as NSFW 😝🤣🤣🤣

[@dylangrayson6703]

I worked for Apple for 9 years (Social Response/Project Management) I left almost 2 years ago and one of the things I miss is Collaboration. 1 + 1 = 3 when it comes to innovation. Great interview.

[@rifarizqul]

why did u left?

[@sahilrajtodeti821]

how did you get selected lol? im trying to apply for apple and i really don't know what qualifications they look for.

[@yamil.343]

Why do people leave Apple? 🤔

[@egor1g]

@@yamil.343 People said, it's pretty hard work. In some others company I can have more relaxed job and more money.

[@jakeplease31]

Let Tim Cook!

[@nemanjalazic7383]

What a pleasend comment

[@github.junrdev]

best comment so far

[@wteamk288]

He's so respectful the way he talked about Steve Jobs.

[@michaelnguyen2850]

One of my favorite CEO. Such a humble person.

[@craigf3277]

I just started watching and smiling at how giddy both of them are to be in the presence of each other. Two amazing people, for sure!

[@adityalindson]

I admire Tim, he's inspired me so much. A very humble man for someone with such great achievements.

[@gowthamsuhas8370]

i feel that after tim took over apple there is less innovation ....

[@aoming6398]

@@gowthamsuhas8370our technology have gotten so mature that doing innovation is alot harder now than before

[@sunny27jan]

@@aoming6398Totally valid point but if we look around to the other competitors such as Samsung they are good at innovation regardless if they fail at it or not.

[@aoming6398]

@@sunny27jan I’m not really seeing innovation in Samsung either. Only except the gimmicky folding screens back in 2019.

[@pawelpow]

@@aoming6398Exactly, in the future we’ll have AR/VR glasses by Meta, Apple, possibly Google that will fix the issue of display size without the tradeoffs of foldable phones. It’s a cool concept but it is not the way to go.

[@AdamElMou]

This collab is so unexpected yet so interesting, I had so much fun watching this episode. Dua Lipa is really good at interviewing and it is always great to listen to Tim Cook. i hope Dua Lipa gets to interview more people !! or perhaps create a podcast of her own that would be amazing !! Much love

[@nielsrebers2193]

Bruh this interview is for her podcast

[@AdamElMou]

@@nielsrebers2193 oh really. Does she have other episodes ?

[@hyperionnova2854]

She does have a podcast! It’s called ‘Dua Lipa: At Your Service’

[@AdamElMou]

@@hyperionnova2854 I’ll check that. Thank you !!!

[@christophermoultrie4343]

I love her meet her before great girl

[@MsAdi1611]

I am an avid listener of Dua's Service 95 podcast and its lovely that we got a video for this one. I really hope this trend continues on future for some major guests. REALLY ENJOY DUA AS AN INTERVIEWER

[@MrBibi86]

because I watch most of my podcasts on my laptop, I love video podcasts it feels like you are in the room

[@TroikaMexicana]

Never was a fan of Dua’s music but I have an enormous amount of respect for her pulling off an interview like this. Tim is exceptional as usual. Great job BBC

[@jndnosk2212]

Respect for Dua to sit 44 minutes like that. My legs get numb already after 5 minutes

[@bradcolby3624]

Finally a comprehensive and eye opening incredible interview. Thanks to Tim Cook for opening up and respect for you excellent questions

[@honewhetstone1732]

This was such a great, conversational and down to earth interview. Seemed like two mates chatting about things they were passionate about, and Dua Lipa is this excited and curious fan who wants to know everything from someone she looks up to. The style of this interview was a refreshing departure from the traditional tech interviews and thanks so much to Tim for doing this. I knew Apple was significantly more financially successful under Tim, but 90%, wow! That really puts his contribution to Apple and the tech world in perspective. I do hope and pray that Tim stays CEO for as long as he’s physically and mentally able to. He is honestly the best successor Steve Jobs could have, and I think with Apple’s 2030 targets and the mysterious “titan” project, there’s still a lot Tim has to give to the world working at Apple.

[@Thinkaboutit803]

This is one of the best interviews made in the history of KZbin! Both of them are so down to earth.

[@bpopa]

Couldn’t agree with this comment more!

[@mosulman7773]

Dua Lipa is a marvelous. She’s surprisingly an excellent interviewer. She seems to excel at whatever she tries. She’s what we call a “class act”.

[@upliftcreative7937]

Listening to her interviewing, at first, one would be fooled she is a softee but bouy the level of skill in her questioning is amazing. She calms her guests gracefully.

[@maduokafor]

Dua Lipa is an incredible interviewer. Questions asked were as insightful as the answers. Tim is also an interesting guest.

[@lauraeeeee]

Ugh I love Dua so much. She’s such a breath of fresh air.

[@GadgetsArise]

I'm so impressed and intrigued by the things Tim Cook shared in this podcast. He is a profound leader, and I'm so proud to see where Apple is today. It's all thanks to him and Steve Jobs. Also, thanks a ton to Dua Lipa for asking such intriguing questions.

[@leelajoseph]

Tim Cook sounds really soothing, his life story is really emotional the way he came from blue collar job to where he is now

[@djjamestobin]

Dua .. is incredible. She asks all the right questions to ignite Tim into compelling story telling .. I loved this!

[@taidee]

This is a great interview and interaction between these two. Dua doesn't come with an agenda but rather the curiosity to know more, with great observations too.

[@john_1998]

I’m Just so proud of All the achievements of Dua! She deserves it so much. a incredible musician and Using ur voice to inspires people all around the world Bringing the most interesting persons to her podcast! 💕

[@remembranceshingange4487]

The first hour! Dedicated to hearing the voices of Employees and Customers experiences that are phenomenal!

[@HassanRaashid]

What an amazing interview! Dua is such a great interviewer. I loved the questions that were asked and I'm quite sad this wasn't longer... 😢

[@darma8159]

I wish she had asked about the recent lawsuit Apple settled with DOJ about discriminating employees.

[@jperez494]

Dua is amazing, she is a great songwriter, singer, model, designer, and also a great interviewer 👏👏👏 Dua is the icon of century!

[@sadoklajmi]

Her team knows exactly what they're doing with this roll out n I'm loving it 😁😁

[@GuitarFool1569]

Holy cow! This is the BEST interview of Tim Cook I've ever heard! Awesome work, research, variety of questions and just getting to know him better. Can't say enough good things about this! Wonderful!

[@mnjai148]

Most humble being you’ll ever meet! He’s really amazing

[@septic_eye_revolution7603]

Dua Lipa is such a sweetheart and the amazing interviewer with the amount of positivity that could empower the whole World and it is great to see her spending time with the smartest human being on Earth and the astonishing person like Tim Cook who is as grounded and as perfectly balanced and happy as a CEO as you can even be! Thanks to BBC and the best host on the job well done!

[@afloweroflove]

What a great guy Tim Cook is!

[@neo-anderson]

I actually wasn't that keen on a celebrity (who has no prior experience) interviewing a top notch CEO. But after listening to this interview, I realize that the laid-back setting and a chill celebrity is actually a good way to get the interviewee to be casual and open up, as opposed to a serious, guarded conversation that a formal style interview accomplishes.

[@ejhdbegbeidishdj9358]

Saying she has no prior experience is disingenuous. On her At Your Service podcast, she has interviewed hundreds of authors, activists etc.

[@pavanbk15589]

Dua has been very knowledgeable in this interview cos she was either speaking like she knew what she was talking about or asking about or she sounded genuinely unaware and curious. She is a great host.

[@janesam3257]

He’s a thoughtful guy. Remarkably down to earth considering his position. Good on him.

[@jezrix7257]

‘Great leaders employee great leaders’. I learnt this is my military career. This is exactly what Tim is talking about with his succession plan. Brilliant interview.

[@heyfarhanirfan]

I am an admirer of Tim Cook . Even his voice is inspiring A very humble man and the fact that a man of this calibre religiously goes through consumer emails is fascinating 😊

[@wetterick]

he's so calm and humble and extremely likeable

[@xacwhite]

That was incredible! Really awesome to see an interview more focused on Tim! Well Done!

[@EPElife]

Wonderful interview. I feel that I know Tim Cook now, he's not the typical CEO, he's very humble and I love that. Being a southern boy and being so open, especially growing up in the 70's, he really amazed me. Dua Lipa did a great job. It seems that everyone knows of her music here in Nicaragua.

[@nathanaelidundun]

One of the best interviews, well done Dua!! ❤🎉

[@melissaabernathy9659]

Great interview! Dua is a natural and I loved that she asked the question, allowed him to answer and explain. 10/10 please interview Phil Knight next..🥰🥰

[@cloidless]

This was really cool. I really appreciated how honest Dua was with her questions. Just kinda asking what she was curious about, and not afraid to question what she didn't quiet understand and might seem obvious to some, as a (probably) not so tech enthusiastic. And also poking a little bit to Tim too. Tim was great too as always. Also, why have I only just heard about this podcast?!!??!

[@EndsBowen]

Very interesting interview and unexpected. Very balanced and respectful from both sides. Very impressive from Dua Lipa.

[@gabrielestevaobrandtmassui8019]

It’s amazing, perfect job Dua Lipa, show a little about Tim Cook life, the vision of the Apple and what they doing for a better future.

[@Leukotrieneb4]

i must say this is a one of a time collab we never saw it was coming

[@_daniel.rad_]

Love this! Thanks for interviewing him Dua ❤❤

[@daiesison]

EXCELLENT INTERVIEW ASKING TOUGH AND GREAT QUESTIONS! THANK YOU BOTH! ..... WE WANT MORE OF YOU BOTH!

[@Stralnikov]

This has to be the best interview of Tim Cook that I have seen.

[@love7nrg]

Such a great interview 😊

[@Genci0]

First time i hear Dua lipa and her podcast and it felt like the best interview i ever heard. Even normal journalist cant come near her way of asking the right questions without getting to being right or left wing.

[@davecres]

Thank you for making this video interview as it's good to see the person behind their work and experience. Tim like former employee Jonny Ive is one I could listen to views all day and not just on their products.

[@rtjahyadi7868]

Dua Lipa is such a good respectful interviewer

[@piffofdrabbit]

“All the way to the mine and smelter” is a counterintuitive way to discuss a supply chain as conflicted and complex as cobalt (or coltan, tin, etc…) I hope apple discusses their tracing abilities and procedures more in the future.

[@cr-it5lh]

dude is like the greatest Ceo of all time...from less than 1 trillion to 3 trillion under his leadership

[@well7885]

$300 billion to $3 trillion

[@bryantmyers9017]

There are no good ceos

[@joytekb]

Igreed

[@bpopa]

What a wonderful interview. Just two great normal people talking about their lives. I thoroughly enjoyed my time working at Apple knowing that I was working for a company that has a commitment to good and making the world a better place. Only if every company had that same ethos, our world would be a better place. Great job! ❤

[@EliezerEmanuel]

A delightful conversation to watch. Very good!

[@malik666]

Such a nice interview. Haven’t seen Tim that lively and engaged before. Good job! And he CAN say “the” iPhone with the article. 😂🎉 17:13

[@Jingho]

Really great questions, didn’t think I would find myself watching the whole thing in one go but I did easily. Really enjoyed the interview

[@stephenpeterwandera9176]

Dua Lipa is such an authentic interviewer. And, amazing how she was switching topics so seemlessly and in the softest voice possible! Amazing 👏

[@panafrican.nation]

Sema tu ameweza

[@stephenpeterwandera9176]

😂😂😂 Ameweza mbaya! @@panafrican.nation

[@DarkLord-pw5pu]

Loving both of them made me watch it entirely

[@amochswohntet4434]

Great interview! 😄Tim Cook is truly a good person, and knows that being a good person isn’t defined by labels. Dua Lipa is exceptionally beautiful 😄

[@FearFox]

This was so wonderful!!! Loved it!! Great questions! Tim is a great CEO and dua is a great artist!!! :)

[@wellstrung2]

She is the sweetest thing I've ever seen

[@swapnilsharma_xennial]

Awesome. Usually long podcasts are a drag for me personally. This one just wasn't. Hence awesome. Thanks Dua.

[@douglaswynn9668]

Great interview…thanks to the both of you!

[@lotusenzyme]

Thank you for the interview. Insightful questions and answers. Very educational.

[@sinahafezi]

I love them both. Thanks for the great interview ✨

[@sherifzenuni9501]

The exceptional quality that Dua Lipa currently offers is just the tip of the iceberg compared to what she has in store for us in the future. Music has always served as a springboard for her to truly delve into the intellectual realm. I am curious to know about her plans for the future.

[@thebatmanwhoposts9600]

Dua interviewing Tim proves she runs the world.

[@mallorygray702]

WOW! This is the crossover I didn’t know I needed. Absolutely fantastic.

[@thejudge1445]

Dua being such a creative collaborator- I am surprised Tim didn’t offer you a job. You could do good for the world in tech. Of course we’d have to clone you cause we still need those legs and voice in music.. You are a bonifide genuine human. Much luv from the USA❤

[@bufuCS]

this was way better than expected. props to Dua Lipa, great interview

[@maniyanraman6696]

Both persons are favourite to whole world. Tim Cook sir provide job for people is humanity.... Dua lipa the golden lips blessings the people's to pleasure to listen good songs.. God bless both of you more and more.....

[@SubTheHan]

love Tim's openness.

[@vakilik12]

Hi Dua. This was an awesome episode and so refreshing.

[@pratikmadrecha]

This is amazing! Not something you’d expect but love

[@masterwatch]

brilliant video, Dua did a great job, Tim is just very good.

[@shrikantzankar7732]

A great interviewer and thought provoking speaker. Just loving it⭐️

[@shophoalanly5932]

Firstly, I have just looked around the design for interview! That 's perfect! Like all chanel about standing BBC! Thanks

[@brandnaqua]

Well conducted podcast. I love it. ❤

[@apple-junkie6183]

Great interview and great vision from Tim Cook. As author of Apple Junkies I my view on Tim just confirmed even more!

[@misha4422]

Interesting interview. Thank you for the opportunity to learn more about Tim Cook, Apple, … and Dua Lipa.

[@stephenrodwell]

Fabulous discussion, thank you. 🙏🏼

[@dontdoit6986]

Huge guest! Great interview!

[@Wooster77]

Smart choice to pick Dua for this interview.

[@facelen4321]

She is really an amazing interviewer.

[@squirreltismw8295]

Dua did an incredible interview with Tim Kirk what an inspiring man he really is he’s kept Apple going since Steve Jobs and now the company is worth $3 trillion absolutely incredible Tim has done Steve exceptionally proud

[@IRENE-iv4xl]

Love the casual conversation

[@joshuacst]

What a wonderful and lovely interview!

[@desenhosjeffersonlim]

Dua Lipa flyes quietly throw the questions, she is so easy and understanding, i love this interview!

[@samuelmwangi2433]

Didn't know this podcast existed but I love it, somehow it seems too short

[@veronica2764]

I LOVE TIM COOK!! This man is amazing leader!

[@revetravel]

He is such an inspiration, so classy, kind and relatable despite leading the most valuable company in the world. Love Tim Cook, and Steve Jobs was so right about him!!

[@stefan-vasileionita2510]

Thanks for this discussion with as !

[@deangeloaviles639]

I did not expect this 🤣 love every second of this

[@chezchezchezchez]

7:04 “I was always curious…” 😂

[@user-et7ym9ue6z]

Tim Cook! on Dua’s sofa! What an incredible view!