Apple CEO Tim Cook on How Steve Jobs Recruited Him and More | The Job Interview

[@joshuakayla9790]

His quote about not being married to past views. That is a sign of a great leader.

[@xenon6947]

How much do you get paid per comment?

[@joshuakayla9790]

@@xenon6947 uh….nothing.

[@azap9723]

@@joshuakayla9790😂

[@turolretar]

@@joshuakayla9790 buddy I think ya may be getting ripped off

[@stariqa2]

Innovators are innovators because they keep looking for new better ideas.

[@edw4543]

This is the most personable I've ever seen Tim, great job interviewer!

[@teenytinytoons]

Same. He really opened up

[@gus473]

He also had a great interview with (of all people) Dua Lipa recently. Very personable, sharp guy!

[@Superz3ro]

So did he get the JOB, or is he still slumming it as APPLE’s CEO… 🤔

[@hwcanotabot]

The best thing about Steve, was his taste in people, the people he surrounded himself with truly defined how great he was. Tim is an example of that

[@homolupus1]

Funny thing about that. You know he has been at Apple for 20ish years now?

[@bardoomguy]

Really depends on what you mean by "great". Steve Jobs was famously coldhearted. I doubt he surrounded himself with anyone who didn't brush his ego or made him money. Also he apparently smelled terribly.

[@hwcanotabot]

@@bardoomguy my new Apple products smelled just fine, and worked better than their competitors. I don’t care about what Steve was like in person, his reflection is in the products he made.

[@PrinceOfOpinion]

@@hwcanotabotYou say that until it impacts you. If you have a boss that disrespects you repeatedly, suddenly you won’t be thinking he’s so great 😅

[@verttikoo2052]

⁠@@bardoomguyYou got that wrong. Why? Cold hearted person can’t laugh at himself. You want an example of that kind of person so then you look at Con Don. Steve laughed at himself. He could make good jokes about himself without any problems. Being demanding is a different thing. The company must move forward or it will be ruined. You have to see that deadlines are met.

[@S.E.C-R]

I like Tim. I wish this was longer, he’s such a down to earth, likable, nice guy who just happens to be extremely smart and not pompous about it. There’s not a lot of people like that!

[@thecapone45]

Way more likable than Steve, that’s for sure.

[@Johnny91832]

​@@thecapone45 100%. Having a boss not fire you for disagreeing with him is nice. Steve was basically like Ferdinand Piëch. Expected and demanded the most from everyone and if you couldn't do what you were asked to do.. the door is right there if you can't do it. Both horrible people, but both changed the world for the better or for the worst.

[@JackpodyDK]

@@Johnny91832 I've never thought about the connecetion betweeen Piëch and Jobs but I do kind of see it.

[@trshcln6937]

If he’s so smart, don’t you think he would also be smart enough to know that it’s in his best interest to appear as a down-to-earth, likable, nice guy, even if that were just a facade?

[@christhefiend]

@@trshcln6937That’s why you gotta give people the benefit of the doubt.

[@johnreynolds5407]

"Life has a way of throwing you off a well-crafted plan and the most important thing is to roll with it."

[@fernandokausel4925]

He may not be a rockstar or an extremely charismatic CEO like you normally see in Silicon Valley. But this man is filled with wisdom, and is rich in immaterial wealth. Dedicates his life to what actually matters to him, and learns in the process.

[@Bluegreenfinance]

Steve Jobs knew how to design Apple products and market them, Tim Cook knew how to run Apple like a well oiled machine.

[@ArthArmani]

True, Tim was working behind the curtains for many years, but a very hard and important job... he saved a lot of money for Apple, made it faster and more efficient with the suppliers, the guy is like a computer himself:)

[@vedantmungre1702]

​@@ArthArmanitrue

[@drewm3401]

If steve REALLY cared about his product, he's rolling in his grave right now. Tim is strictly a businessman, nothing more

[@S-1_24-25]

The design goes to Jony Ive

[@LeseanDeVon]

Ive was behind the designs with his team, Steve was just an overseer of it all.

[@ujvalsaimargan]

People who surrounded Steve were clearly gems and went on start amazing ventures of their own. Shows the sort of charisma he really possessed!

[@vedantmungre1702]

Trueee 🔥🔥 man really knew what it means to surround yourself with talented people

[@jamess.2491]

Steve knew how to find really smart people and inspire them, and they all respected and listened to each other - even if they all hated each other.

[@rsenior7140]

Wrong. Case in point: John Scully, the man who led Jobs to be fired from Apple and then nearly bankrupted the company.

[@Mattyboymusic]

"After two years, my well-crafted plan wasn't worth the paper it was written on." What an inspirational freethinker. Thank you Tim.

[@adriasanchezcaballe]

One of the best things about Tim Cook is that when you listen to him as he speaks, you can clearly see how passionate he is, a key thing for being a good CEO

[@0matters]

He became a billionaire by being a lifelong employee contrary to Startup-hustle BS

[@MagnusElpron]

Except he's not a Product guy

[@thert.hon.thelordnicholson7261]

Passionate about forced labour.

[@mzr9710]

@@0matters apple was a startup once, you know.

[@0matters]

@@mzr9710 ??? Tim Cook was not a founder, what's wrong with you

[@jamess.2491]

Tim is probably the greatest operational executive of the modern era. Steve as CEO and Tim as COO will go down as one of the greatest management pairs of all time.

[@jafar_u]

How much did he pay you 😂😂😂😂, this is the most brutal nonsense I've heard in a while

[@jamess.2491]

@@jafar_u who is better? The supply chain and logistics Tim created is a work of genius.

[@BillionDollarApp]

💯 The numbers speak for themselves.

[@seriessplayer62747]

@@jafar_uJust speak for the numbers, apple is literally the most valuable company in the world now. So yeah clearly they did well

[@jafar_u]

@@jamess.2491 there are a lot of talented supply chain companies, Tim is not distinct CEO. This is true he is qualified professional, but he doesn't possess any distinct talents. Steve Jobs build the legacy and loyal customers would keep buying anything apple makes

[@aminkham1]

Tim is an awesome CEO. He is very passionate and yet conscious about making good impact in the world. He is not about moving fast and breaking things. He is about making things that last and help people.

[@jamess.2491]

He’s arguably the best operational executive alive today, but he’s not a visionary. Steve at the helm and Tim running the machine was probably the best duo in corporate history. Really all of Apples EM team was fantastic.

[@jqyhlmnp]

@@jamess.2491 which means he’s not an awesome CEO

[@frank7353]

@@jqyhlmnp You must be kidding when 90% of Apple's value was created under Tim

[@jamess.2491]

@@jqyhlmnp There are many kinds of CEO. Few are like Jobs. Tim is a great business CEO, and Apple has become a financial giant because of it. Corporate culture stems from the top, and as such Apple has shifted from an innovative company to a profits-driven company.

[@tsalikaki]

He's become such a charismatic, radiant leader. Wish him the best. A loyal Apple fanboy from Greece.

[@torontoross]

Really admire this handsome man. He’s always consistent in his messages. He’s brave, self assured, a one-only.

[@BCrall]

This interview really shows a human side of Tim that I don’t think the public gets to see very often.

[@a.p.mexico1071]

There are parts of his "human" side that are very reprehensibles! Any doubt? Ask Ricky Gervais speech at Golden Globe 2020.

[@JamesR624]

If you think this wasn't HEAVILY reviewed, rehearsed, scripted, and polished, and think this was a "genuine human side" then boy do I have news for you and how celebrity and big business interviews work.

[@vvvvvvvvvvvvvh]

@@JamesR624good relief to see one knowing the truth

[@thomrhodes]

I love this; has Tim spoken about his health, publicly, recently? I’ve noted that the last few interviews he has quite shaky hands and that he appears to have some very very subtle tremors from the neck up. Wish him good health, of course! What a leader.

[@thomrhodes]

Edit: could be the copious coffee? 😆

[@KayButtonJay]

Happens when you get into your 60s

[@markslima1557]

Have to say, learning more about his background really makes me like this guy quite a bit. What a humble origin story, more of these leaders we need.

[@theauthorandrew]

I typed "Tim Apple" to find this interview, I'm very thankful that this meme still holds up 😂😂

[@640A]

Tim truly has one of the best jobs in the world, great to hear him having fun while running the biggest company on earth!

[@abhijitkundu1879]

Tim my first organisation was IBM and was recruited as Customer Executive my career got accelerated from there I have worked and njoyed too 🇺🇸🌍thank you bro

[@untalentedthe]

What a great interview. Tim Cook is inspiring bc of where he came from and where his is now. It really is the people you surround yourself with that make a difference. Here we are using these products that have been thought so much innovation.

[@Hakuja88]

It’s cool to see more human and personal convo with Tim. He seems nice and chill.

[@vedantmungre1702]

Steve Jobs really had a talent for pickup the right man for the right job. And the result is in front of us. ❤ I just wanna see how Apple Makes Vision Pro seepe into the common consumer space and whethrr it succeeds like the iPhone or not. 🔥

[@Kingcommaalex]

Love working for Apple and having a leader like this to look up to

[@bartvos89]

As a spectator, what a beautiful 3/4 shot Mr Tim Cook was filmed. So crisp and pure, love it!

[@mil546]

I like this video of Tim Cook, so nice and polite. He knows how it feels to be poor, the first one to go to college, also don't waste his time on the past.

[@notnotjake]

best Tim Cook interview I've seen. great video

[@eshvinderchhabra]

0:10 photos app enters chat

[@1javixD]

Ugh it was so fine the was it was. Like who is the person That approved the new app.

[@KahlilYounis]

What do you mean

[@elyt]

Oh God true. It’s actually what’s holding me back to update to iOS 18 and iPadOS 18. And the “AC” and “C” in the calculator app is already gone. :(

[@ikseongjang3751]

I like the enthusiasm in his eyes, like those of a child. Looking at his eyes, I cannot help but more admire Steve Jobs. Many great founders, CEOs, and kings have failed to choose the proper heir. He was even great at that task as well.

[@Kephinio]

This interview is what I needed. Thank you! Tim feels like he’s such a down to earth person and interesting to interact with. I’m a bit surprised to see this channel only has this few subscribers. I’m coming from a video about an iPhone, explaining there how I think the iPhone is such an interesting product instead of thinking of it as boring because of its exterior. In that context, I’m a bit jealous of his thick skin as I always think so hard about things I say. This interview makes me wish for more content about his and Apple’s work. I’ve seen posts by people who work on Apple products on LinkedIn and seeing content like this is always inspiring.

[@NathanHarrison7]

Excellent interview. Thank you. His calm and measured personality seems like it would complement very much the intensity of Steve Jobs’ personality. One of the reasons why they were so successful maybe as a team.

[@vedantmungre1702]

Like yin yang

[@gb8518]

Great interview love the question and Tim so enthusiastic about the stories and how to conduct the Co legacy

[@JonoConstantini]

From being the first one in his family to graduate from college to being CEO of Apple is WILD! Such a humble and reflective character.

[@theyruinedyoutubeagain]

Love this guy to bits. I think the best takeaway from what he's saying is to not be afraid to take huge bets if you get a gut feeling. He could've been a successful VP in tons of traditional companies, but there was a single man and place that could have given him this opportunity.

[@MelonHusk7]

Sparkle in steve's eyes. Yeah that's OG Founder mode.

[@SharvinNP]

Really enjoyed watching this interview from start to finish. Great questions, and very thoughtful responses.

[@pauloantoria]

Steve had a great eye to joining the best people into his team and with Tim made one of his best shots

[@tidus96]

This is what i needed. Thank you, WSJ!

[@pastorpaul1963]

Yes, excellent interview! I thoroughly enjoyed this!

[@Williamsm153]

Tim is an amazing person, thank you for making apple the greatest company

[@Henrique3026]

😂😂😂😂😂 apple today, is only a weird corporation for fan boys/girls.

[@LilBogota]

Tim, please make the iPhone mini with 3x lenses zoom. Steve jobs always gave his best not sequential.

[@_EllieLOL_]

I heard the 17 was supposed to be a major design shakeup compared to the past couple years’ design style

[@LilBogota]

@ what does that have anything to do with my comment?

[@_EllieLOL_]

@@LilBogota you wanted a mini with 3x telephoto which would be a big change compared to previous designs, my comment was intended to mean that it could be possible given the current leaks about a major design change in the 17 lineup

[@JonathanPoland]

Making things simple is so much harder than making them complex is one of the most undervalued overlooked ideals of business.

[@kilotangosierra]

Tim seems like a guy you could meet randomly, and you could have a great conversation with about anything... without even knowing he was a CEO of a trillion dollar company. he's not just some personality claiming to know more about manufacturing than anyone currently alive on earth.

[@PieterJacob]

3:40 He doesn’t answer the question here, and I think that is because he is just a very humble man. Of course he delivered an amazing job and added many value to Apple, otherwise he would not be the CEO.

[@MalcolmREBORN]

I really loved this. I watched it twice. I will watch it one more time again. It's inspiring. He's human just like the rest of us.

[@TheMadrashowdy]

@ 3:53 right there his Southern accent came out without his knowledge 🤣

[@fjuvo]

He always has his Southern accent

[@MrFuegi]

One of the most inspiring CEO figures out there

[@kevinsmithfox4614]

Such a interesting interview, I loved it

[@AyonEcho]

What an amazing ‘interview’. Tim is a genius in his own way.

[@countryclub1113]

What he says in the last segment is so true 🙌🏼

[@nicksaid7981]

I sent Tim Cook an email about a new macbook pro I bought that packed up after a month and Apple care accused me of spilling water on it which was rubbish. He does read his emails, I got contacted by a Apple Executive and they sorted it out for me. He's a class act.

[@verttikoo2052]

Thank You Steve and Thank You Tim 🎉

[@tancheechien5093]

Great interview and really learnt a lot from the speech.

[@Monotheisali]

I understand you Tim you are the after generation of Steve maybe in this moment people make substimate i knew i know how the is i understand you tim but the greatness thing in that job is THE FEELING

[@kiki-pq2qd]

His talks are simple and remarkable.

[@granturismoKL]

Apple is one of US national treasure.

[@oscar708]

Thank you Tim. Under you I have a great retirement plan with my  stocks. Thank you sir!

[@Ethan-mv1rj]

Tim Apple for President, very well spoken

[@thaexception3406]

Great to hear some of his story.

[@kyawsithu4141]

thanks for sharing your experience Mr. Cook

[@clashi-158--]

This man, has a true passion for his job!

[@gorzaryan]

Love to see the combination of Zegna polo shirt and Nike glasses. Tim is the best!

[@thecapone45]

Very inspiring. He comes off very humble. I think he’s a great CEO

[@chinhdd11186]

Thank you sir tim for making iphone as common as other phone brands

[@duras427]

Three in the morning (Tim Cook) 1:12

[@mihai_chindris]

such a great interview!

[@toniwonkanobi]

I love hearing people talk about Steve Jobs contemporaneously. What a time to be alive.

[@FabTBC]

What a brilliant interview. It’s remarkable how Tim Cook has transformed Apple during his tenure!

[@FredPickett-q8z]

Love this/Thanks for posting this.

[@parzival123]

I can run Apple now. Steve Jobs is the only true CEO

[@CollinRutherford]

It’s a great reminder of how important it is to appreciate the intricate processes that bring products to life.

[@RC19786]

Thanks WSJ for sharing this.

[@joseperez-ig5yu]

Tim's best business advice is to roll with has been presented to you, even though it wasn't in your game plan!😅😊

[@PikachuOfMusic]

Tim, you are a gem ❤️

[@PolYGame]

Nobody was focusing on customers at the time? What about Sony with the Walkman or Playstation?

[@iHaadi]

that final lesson is gold

[@notKhalid]

this should be on the wsj main channel. this has nothing to do with style, but so much to do more with wsj's content

[@AlgorithmLive]

Very inspiring ❤

[@ch-cdg5688]

Imo as an investor, Tim is the BEST CEO in the world

[@unclefart5527]

That China has.

[@verttikoo2052]

Tim is the best CEO in the history of the world. 🎉

[@sabni8668]

I love these Apple executive interviews

[@rickyjaimes3836]

That's so crazy of his story his story was beautiful

[@Paul_Crosbie]

Just Brilliant one on one!

[@tonytaox]

If Steve Jobs still alive, he and Tim would be magnificent

[@reneev1010]

I love the way when he talks, he only talks about business. He doesn’t go into his personal life or any type of homosexual politics. I really respect that about him as a businessman.

[@yega3k]

Love the closing comment about rolling with life and recognizing open doors when they come along.

[@brozkeeper]

My first and last iPhone was the 4S.

[@zycietosztuka8754]

thank you Tim

[@00z53]

one of the best CEOs of our generation

[@diegocorrea1491]

Excellent video but Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@robxlove]

Well said. I have always underestimated him, clearly!

[@Henrique3026]

1 million of comentary here of apple fans (all with eyes wide shut).

[@বোকা_বাঘ]

such a lovely video!

[@Words-.]

Great Interview

[@newlovewaver]

It's a day that reminds me of him who died someday. I don't think Apple is his only asset. It's also the world of you and your employees. I hope Apple has a lot of fun days. When I do things I haven't experienced, sometimes new thoughts come to mind. I don't think what you believe in is what values go backwards. Your future doesn't need any lingering feelings anymore. I think the future is for you, your family and your employees only to trust yourself and keep going. I support you.

[@Jman33333]

People say that Steve’s skills lied heavily in being a collector of the right people. What he may have reportedly lacked in some specific areas, he made up for in making sure his people were doing the right things - that in of itself is a highly important & needed skill. He didn’t need to be the best designer, technician, etc all in one if his true skill is to ask the right questions of the right people, to get the right outcome.

[@terrasai2857]

Dang I did not expect him to have curly locks back in the day.

[@jamesyeechunfung1432]

Thank yiu, Mr. Cook

[@MrJakeMusicOfficial98]

Steve Jobs would be proud of Tim Cook my two favourite CEO’s ❤

[@jasonwebster4969]

The biggest takeaway is the fact that despite being the CEO for years he still considers himself “apart of this team”. It’s like Jobs is still there in his mind and he’s still a hire just doing his job.

[@movingloz]

…INNOVATION Tim…!!!… That’s exactly right. Please 🙏 get back to it.