Apple has a huge problem (but it’s good for us)

[@FrontPageTech]

🚨 Get 15% off your first order + Free T-Shirt: huel.com/frontpagetech

[@J-Vasa]

I love huel, i get it all the time. Lived on mostly huel black shakes of different flavours for 2 years. Two shakes with two scoops a day, then a proper meal for dinner. What i will say is use a blender or hand blender in a jug first rather than just shake it or you end up with powder lumps. I also use milk instead of water to make it thicker and creamier. (Some of the flavours aren’t that nice with water but with milk they are some of the best complete food shakes out there) If anyone in the uk has had chocolate porridge or chocolate readybrek, the chocolate huel black tastes like that. I recommend chocolate, cookies and cream, strawberries and cream, cinnamon 😊

[@jqyhlmnp]

@@J-Vasathat’s nice. I eat beef heart and butter with salt.

[@J-Vasa]

@chumediauk6535 ??

[@mrpmj00]

Yep. Apple Vision Pro is on a another level, kind of like how we went from corded phones to desktop pcs, to analog wireless phones, to flip phones, to smart phones. - I can imagine air traffic controllers and the military will find the Apple Vision Pro useful to show many screens simultaneously that are 150-400 inches each...that's a lot of information. - Current F16 figher helmets are $400k each with just a HUD, whereas the AVP could be incorporated into a helmet for far less than $400k. - Infantry soldiers wearing a helmet with the AVP. - AVP's passthrough is 120 degrees which allow real world interaction with the firearm, target, throwing/catching. - I want to get the Apple Vision Pro, it's not that expensive compared to a great home theater, and people don't realize that it's got eye tracking (no mouse cursor), an 8k screen, many many 300 in screens, 3D camera, spatial audio speakers, creates an Imax or the biggest commercial theater screen size even when you're sitting in a tight coach airline seat. - the eye tracking (replaced a cursor) is a game changer. - way easier to develop than Facebook Quest. - AVP is not constrained to a box game model like the Quest, instead the AVP world model is infinite. - air traffic controllers can see the perspective of a commercial plane pilot landing. - The AVP's many many virtual 150in-300in screens can replace a commercial airline cockpit's many physical screens, and that physical space can hold more important physical equipments.

[@MattTalkTech]

Sadly I have to agree, with no 'Stand Out Feature', it is amazing and the best Visual experience I have ever seen. But for $3500 with nothing more special than one that can cost under $600, it's just not worth buying for the average consumer

[@raytherrien2851]

FOV in vision PRO is like 65% its HORIBLE but thasts the compromise for that micro oled display right now

[@Littlebrownchicken]

Yoooooooooop I was at the givaway livestream!! I love your videos

[@timscarman4599]

In Australia Apple is asking $6,000, nuts…. certainly not even ‘status symbol’ Apple buyers.

[@uNki23]

Wasn’t his „stand out feature“ in the original video „Vision OS itself?“? Which just got significantly better?

[@allahjoseph]

I’m just waiting for multiplayer

[@bwest6275]

Let's start off with the obvious. The $3500 asking price failed. But then, even if it was actually affordable for anyone outside influencers, there just isn't any content. Fix the content issue, then this may become desireable.

[@sungm2n]

Catch 22

[@geolykos]

You got it the wrong way around. There won’t be any content if it’s not desirable.

[@emm4148]

I have a quest and I use it in the weirdest way possible. I only play pc games on a big screen cuz I don’t have my own place and my parents don’t like violent games and for the same thing but for work cuz I have to do a bunch of invoices with spreadsheets and having more monitors is amazing so yeah if it was cheaper I would have bought Vision Pro and many would

[@Kolex06]

⁠@@geolykos will not be users/buyers if it is not content, cheaper and maybe they can get better battery life, Quest too. So annoying 2 hours 💀 Like meta have meta horizon now 2 hours is not enough for that 2 hours is not enough to watch a movie either have to charge it to 100% then start watching the movie can't do other stuff before 😐 😪

[@shuflie]

@@Kolex06 At least with the quest you can extend battery life with a new battery equiped headstrap, which fixes it's other shortcoming of comfort too.

[@jaivensmith8962]

I’ll be honest… didn’t even notice the mustache til the end😂

[@ArborSeas]

I didn’t notice it until this comment popped up 😂

[@balogunlikwid]

Saw it immediately 😂😂

[@kld2009]

😯😯😯😯😯😯😯

[@DanteZXA88]

Don't care how impressive the hardware was. The software, and the confidence in the product was beyond shaky at best

[@mzr9710]

software, as in OS was actually impressive as hell too, the lack of apps and (to some people) games kind of drags it down

[@jeanbutinfrench]

Software was beyond anything in the market and set the standard for the future

[@James-lw3gi]

What are you talking about? The software is leagues ahead of the Quest. The UI is really good comparatively.

[@CodyAvant]

visionOS 2 is much better. It’s really the 1.0 we deserved.

[@Dani-kq6qq]

@@mzr9710 The OS is not good, it is IpadOS

[@AndrewClare]

We have met peak Jon Prosser 👨🏻

[@AndyWarpol]

I’m confused. Which video am I supposed to believe? The one where you say it’s magic and that we shouldn’t try to understand it? Or the one where you say it’s terrible ?

[@aleksei5195]

Depends. Some people will say that iOS and Mac are unmatched and magical compared to any other things from competetion, and that you don't need to understand it.

[@kevinkev1530]

Lol form your own opinion, you sound like you spend 3500 on nothing lol

[@altosack]

You’re supposed to believe the video that said it was the only one about VisionPro you need to watch.

[@johanesgo8096]

Hahhahhahahaha

[@mikehenkelman2111]

I think their strategy is a longer play....they need more units shipped, which means a cheaper model

[@Regalieth9143]

I’m not sure why people would buy the Vision Pro if you can do twice as much on the oculus quest 3

[@louistech112]

Tbh Apple should’ve ate the cost of Vision Pro made it cheap to let a lot of ppl access it and use services to entice ppl

[@QuietWanders]

Watching this in my AVP 😸 It’s not for most people but I’m glad it exists, and use it daily as my main tv and external desktop monitor

[@Andrew-pv8oz]

Sounds like denial of buyers remorse lol

[@QuietWanders]

@@Andrew-pv8oz Nah, I enjoy using it. I used to be in the maker scene and even before the original quest I was building prototype wireless VR systems, with the goal of a wearable computing system. Didn’t get very far with off the shelf 2010s tech lol The sensors and code running this thing still blow my mind.

[@truckertim8645]

Same here I’m a home body that loves consuming media. Now I just consume without hit pause. I just take the screen with me.

[@BetterWorld0]

For me I’m looking at this thing 10 years from now. Massively adopted, cheaper, lightweight, and innumerable amounts of content.

[@arya_jahan98]

Crazy to think Pre-Orders just opened up for Canada... at $4999.99!

[@russ.tech2you]

lol Australia says "Hold my beer" $5995 AUD

[@ghas4151]

Surely, people get paid more in Canada? $ US isn’t equal to $ Canadian… isn’t $5k Canadian close to $3.6k US?

[@arya_jahan98]

@@ghas4151 1 CAD = 1.36 USD as of this post and time. Trudeau messed our country up, we used to trade at 1:1.15 before.

[@Connor-Colyer]

If Apple made a $500 headset, it would be the best selling headset on the planet. I can guarantee it.

[@waltersixinchsub9861]

if apple made a 20 dollar headset, it would be the best too?? you just made up something in your head

[@jinvid]

Yep, take out a few bells and whistles that we won't need, knock down $3K from the price. AND BAM! WE'RE IN BUSINESS!

[@connorlearmonth665]

Well if YOU guarantee it, it must be true.

[@adoculos1046]

meta did it around 2019 with quest 2 launch at $299 and sold +20 Millions unit. Still today even %40 of steam VR users are on a quest headset. since they are open to use it as pcvr too with still being standalone.

[@kekchanbiggestfan]

Apple isn’t really in the business of best sellers, they don’t want to sell a ton of headsets if there’s no margin. Facebook is different because their main business is selling user data, they want as many users as possible.

[@ArthArmani]

Apple is not stupid, they know what they are doing, i think they don't even want to sell too many Apple Vision Pro, that's why the price is high, if they wanted too, they could have made it out of plastic, remove the front screen and so on, what they want to do is to get them to all the developers and learn from it, get some apps baking, improve the visionOS and come out with a cheaper version after. i guess Apple's master plan is to go to a sunglasses looking device with just the AR.

[@udance4ever]

this sounds about right - it’s the strategy Tesla used w their roadster before eventually the Model 3 came out.

[@McPebbster]

I hope they heard the crowd asking for more social connection as well. Let me interact with more than just a 2D image of my friends. Bring them into the space with me, interact with objects, watch a movie together, use a white board…

[@greenmedic88]

I'm sure Apple can save more than a few bucks by I don't know... removing the outer high res "Eye Display" which is kind of Uncanny Valley creepy anyway, and replace it with a pair of googly eye stickers, eyes drawn with a Sharpie, blank lenses, anything?

[@umutafuca21]

What happen to better AR the idea of having a car projected in front of you, being able to remove panels, exploded view, aided 3D modeling. Tony stark that ish WTF

[@salocin9009]

I could see a HomePod situation where Apple rolls out a cheaper, less feature packed but better selling Vision Air and discontinuing the Vision Pro for a while. Then bringing it back later once the idea has ACTUALLY caught on.

[@_sparrowhawk]

I mean, guys, look at the AirPods Max. They don't really design these product simultaneously, they do one, then they do another one, then they go back. Kinda like the tick-tock strategy of old days iPhones. This isn't really a controversy.

[@udance4ever]

yup - reminds me of the Newton.

[@rintintin_]

This strategy with the vision headset was silly tbh - they should have started with the lower end model - especially seeing that it’s taking them 2 years now to work backward to the lower end device

[@rintintin_]

The platform at the moment is just not worth the effort for developers to build for given the really low adoption because of the stupidly high costs

[@kekchanbiggestfan]

With how immature the APIs are, the lack of apps and barren content landscape. I’m not sure starting with a lower end model aimed at a wider consumer base would be better than what they’ve done

[@PSYCHOV3N0M]

Apple = the PERCEPTION of luxury. They can't sustain that image if they first launched with an average headset that costs $500-$1,000.

[@Klust413]

@@kekchanbiggestfan That's actually a bit counter to what Apple's common strategy is. This seems like a failure to follow through. The Vision Pro looked priced to be the unofficial dev kit that they could also get the enthusiasts to try. By releasing it to the wider audience with a low price, it would have lacked a lot of features AND had nearly no apps, so it would have had zero reason to get it over something like a Meta Quest 3, which is my go to headset right now even though I loathe Facebook/meta. The price to features of that headset is incredibly hard to beat.

[@cypvh74]

I’m not a fan of the AR/AV concept fad at all, but it makes sense for Apple to start at the high-end to get it into the hands of developers, so that when a lower end model comes out there is enough content to make it worth it for normies.

[@EmAreDayviss]

Love the Ted Lasso ‘stache, there Jern.

[@mrpmj00]

Yep. Apple Vision Pro is on a another level, kind of like how we went from corded phones to desktop pcs, to analog wireless phones, to flip phones, to smart phones. - I can imagine air traffic controllers and the military will find the Apple Vision Pro useful to show many screens simultaneously that are 150-400 inches each...that's a lot of information. - Current F16 figher helmets are $400k each with just a HUD, whereas the AVP could be incorporated into a helmet for far less than $400k. - Infantry soldiers wearing a helmet with the AVP. - AVP's passthrough is 120 degrees which allow real world interaction with the firearm, target, throwing/catching. - I want to get the Apple Vision Pro, it's not that expensive compared to a great home theater, and people don't realize that it's got eye tracking (no mouse cursor), an 8k screen, many many 300 in screens, 3D camera, spatial audio speakers, creates an Imax or the biggest commercial theater screen size even when you're sitting in a tight coach airline seat. - the eye tracking (replaced a cursor) is a game changer. - way easier to develop than Facebook Quest. - AVP is not constrained to a box game model like the Quest, instead the AVP world model is infinite. - air traffic controllers can see the perspective of a commercial plane pilot landing. - The AVP's many many virtual 150in-300in screens can replace a commercial airline cockpit's many physical screens, and that physical space can hold more important physical equipments.

[@ttppro1985]

It’s one of those Apple products that I’ve never had a single piece of interest in and I’m an Apple sheep/goat in my high walled garden.

[@MrApiiinr]

I gotta say two things: 1.) I feel the VR headsets are more isolating than connecting to other people. 2.) John, strong work on bettering your health. I need to do the same.

[@richv1893]

Apple made one key mistake they thought Vision Pro was life altering device instead of the niche device it is and for the foreseeable future will be. Nothing wrong with reaching for the next big thing but in this case their reach exceed their grasp.

[@extra4542]

You’d think a trillion dollar company could foresee this. The $3500 is and forever will be insane and idiotic, especially when it doesn’t have a clear case for usefulness. In order to even take full advantage of it, you need a MacBook. which makes it just a glorified expensive monitor. People make the argument that it’s for devs but then look at how it’s doing poorly and affecting their future plans. Which means they DO care about the trash sales. They included too many unnecessary things to make it more “premium”, shit that the end user doesn’t care about especially when it comes to user experience and critically comfort. Things like using heavy aluminum and glass, and that completely useless screen on the front that can “show your eyes” (it sucks and doesn’t look nearly as good as the ads, also creepy looking). They should’ve focused on making it as inexpensive, light, long lasting, and as small as possible. I know gaming isn’t their focus but that’s a huge miss for a VR headset (yes it’s VR, you’re not actually seeing the world, still an enclosed headset that simulates seeing real world with cameras. Quest has pass through cameras too) there’s also no physical controllers for games, the most popular and important software type for headsets. Therefore there’s no fun to be had on these things esp when games make the MOST use of an immersive experience. Nobody wants to play those shitty games with hand waving & pinching This product line needs a complete overhaul in priorities, I want it to do well but their execution and plan made no sense

[@Kolex06]

MR-VR/AR/XR But yes Almosr everyone that use VR use it for VR games XR/AR games could have been fun Need better battery life too same for Quest

[@Ryan256]

The AVP would be amazing if you could wear it for 3 hours without it hurting your face. But I returned mine because it hurt my face after 30 minutes. The future will be amazing, but it also has to be comfortable! They need custom printed light shields that fit faces perfectly.

[@ryanmalone2681]

The sound of the audience when Apple announced the price made it into every “instant regret”, “idiot fails”, and “fail” video compilation for a reason. Everyone, even those who were techies and really wanted to try/like it, knew it was a fail at that price.

[@Mimikyu_Lov3r]

As much as I love Apple and their products, even I’m left to question what they were thinking making Vision Pro in general like it’s about $4,000USD (before sales tax) of course it was gonna be a flop for them

[@mortal.wombat]

Focussing resources on the development of a product with wider market appeal like an 'Apple Vision' makes a lot more sense than making AVP2 which again barely anyone would want to buy at that kind of price. One of the things thats making it hard to justify purchasing the 3.5k AVP is the relatively small and niche availability of apps for this device. On the flipside, app developers have a hard time justifying making apps because there are only a handful users that can or want to afford the device. Bringing a relatively inexpensive version to market to increase the user base will greatly boost app development, which in turn will also increase the value proposition for the AVP or AVP2. Its the right long-term play.

[@jaivensmith8962]

XR example is 100% spot on.

[@Seven3four1]

One of the interesting things to consider is most of the material and production RandD (material sourcing, design, and the machines to produce specialized components) is completed due to Vision Pro. With Tim’s expertise in logistics and production they could probably make the current vision Pro at a lower cost.

[@grahamevans8567]

Advertising in Australia this week for $5999 😳

[@rosestines66]

Great video Jon still not sold on this Vision Pro or the next one either bc it’s still too expensive n from what y’all say it’s too heavy I can’t do that it would give me anxiety n headaches really bad ❤😊

[@nothing9220]

I think Apple's treatment of devs should also be considered

[@westmcgee9320]

There’s a lot I don’t dig about this approach - including how it seems to have a contradictory tone to a previous video they made. But I’ll say this: There is nothing about this awesome product that I can think of that I’d like to compromise on for a lower priced version. I use it every single day and am looking forward to hairnet more on vacation, recording 3D videos and taking 3D videos.

[@vedanshchn]

Released in a single country, quite expensive, first gen product, doesn’t directly solve a problem. Not a failure in my opinion. People in China are buying it in loads, now that it has been released there and some other countries. . . What I do consider a failure in this product is that it’s based on iPadOS instead of macOS. I don’t want an ultra expensive piece of entrainment device. Let me have an expensive work machine instead with USB ports and desktop level apps.

[@KanicMusic]

Quality over quantity. Apple Vision Pro did not failed. This type of innovation needs time to evolve. Of course a cheaper version would be great for the mass but I am happy that Apple thinks innovation is more important than an cheap mass market product…

[@kevinkev1530]

Definitely a fail at selling the product, there was no innovation 😂😂😂 half baked product the tried to fool the public into buying

[@andresmedina7670]

I did the demo, and while it was cool and all. I kept thinking, am I really gonna use this thing? Like the spatial movies sound cool, but I always watch movies with someone else. The spatial computer sounds cool, but I know I cant do 8 hours every work day on that thing. I feel while the tech is cool, it probably still needs another 10 years for it to become effortless.

[@syproful]

It’s a crazy show of power. Because technically no one dares or could do what is inside that piece of kit. It just shouldn’t have been a consumer product. This should have been workstation level, which it probably is.

[@BarelyAverageDude]

I don’t even think cutting the price in half would double the amount of people interested. It just doesn’t seem like the average person would spend that much on what is like an iPad that you strap to your face. I love VR (own every Quest) and I enjoy Apple products (my main computer is always a Mac) but the Vision doesn’t do enough to justify getting it. Maybe if it could realistically replace my Mac, but Apple wouldn’t allow that. 🤷🏽‍♂️

[@hanleyleung]

not a dollar should be spent on the Vision Pro line until they've locked down the production plan for vision air. that'd be the proper LEADERSHIP move to make .you can do it Tim.

[@daddouuuu]

I think that was their strategy all along. Makes 100% sense to show to most advanced product and then show a non “pro” version that suits the masses.

[@BritishBoy]

Unfortunately the vision pro was really not much more than a fancy demo. At the risk of sounding like a broken record, the quest 3 can do nearly everything the vision pro does and more for literally a seventh of the price. If visual fidelity is what you're after, then a Varjo xr4 is even better than the vision pro. Hell, that new headset from China even has better specs than the vision pro for a cheaper price.

[@themainman00]

I wonder if the Vision Pro would have worked better if it was macOS based rather than iOS based. The only reason that made them go iOS is that it was a touch interface already and needed little revising.

[@TransitAndTeslas]

The thing didn’t work with my eyes when I tried it :(. Tried almost all of the accessible features too.

[@Fablebox]

I agree the cost is high and the weight is an issue. However, I can see the Vision (pun intended) of this product. This will replace the iPhone, the laptop, and AppleTV as we know it. A cheaper $1,500 version will be great, but figure out how to transfer the quality into a light sun glasses version will change everything.

[@bobbastian760]

It didn't fail, it's just a tech demo / v1 product. It's just about learning at this point.

[@maninthemiddleground2316]

The thing that's bad about AVP is the price doesn't allow you to share it to someone i.e. multi user support. Shelling out multiples of 3500 for this isn't really not good. Oculus on the other hand can be used by multiple users

[@CFC_44]

At the end of the day, I applaud the innovation and the way they implemented the OS of the Vision Pro, but cost is a huge issue, if its not essential, and its a crazy price, people won’t bite!

[@TVFilmFriends]

“implying” is a strong word for the simple existence of a website section… but it leaves it OPEN. And the price tag definitely screams “a cheaper version should exist”

[@kalil_da_silva]

For me personally, the real issue is that this isn't an end-product but rather a prototype of what the experience could be. And I'd NEVER pay 3,5k for a prototype (even a successful one).

[@Danny-wv8ec]

i don't like moustaches but that moustache rocks!

[@michaelkork3197]

As Tim said in an interview, the first MacBook Air was not to sell units. It was to establish the category. Same for the VisionPro. Oh and keep the ‘stache bro and change the glasses to go full 60s. Oh and great summary of this week’s rumors. Fun as always

[@donniethesportsguy893]

I need daily tech news back. That was more entertaining.

[@beansdad70]

Oculus set the bar with the Quest 2, (mine says Oculus). It’s a terrific V.R. headset. The gaming library for the Q2 is at a decent level, and the hardware is aptly capable, as well as it operates as a standalone platform.

[@yuxian20]

The AVP was a premium dev kit that they managed to sucker some rich dumbasses into buying

[@battman505]

Jon your weight loss since last year has been an inspiration,have you started doing martial arts again too?

[@iCandyBunnyMadness]

The price tag is what kept everyone from running out and buying it, most people are struggling to afford groceries now a days

[@JasonLefevers]

The issue is that, outside of niche uses, there is no use case for a VR/AR headset. It’s trying to make 3D TV a thing all over again. Even a cheaper version will still just be a poor-selling toy that will sit on most people’s shelves and take up space. Apple keeps trying to sell 10 different consumption devices and wonder why people aren’t buying.

[@Kingcommaalex]

The way management in Apple Retail has been pushing us so hard to get everyone in the store a demo of AVP and try and sell it is insane

[@djb6313]

I hope I don’t regret it but I just paid $6400 for AVP delivering in 2 weeks. Expectations are high and if doesn’t meet those expectations, I’ll go back to Quest3

[@FollowingJa]

What if they: Make it out of aluminum with an integrated battery, and a regular M4 chip not that ridiculous overkill for “Spatial Computing” If I can run full VisionOS in an Xcode simulation on an M1 MBA, obviously you can do it on M4. Also I have a Meta Quest 3, Metaverse sucks.

[@fabianmahnke]

When I first read the News and what’s behind It, I instantly thought it‘s a very good decision to concentrate on cutting cost and weight while maintaining most of the very good specs. Maybe it was already the plan for apple even before releasing the Vision Pro. Or they at least had several plans in the pipeline and now execute the most appropriate one.

[@Downgrader]

AVP is basically a very advanced prototype that was released primarily so developers could start developing for it. I suspect it's all part of the plan.

[@jesspeed]

Biggest issue: the price. Bring it down to the cost of an iPhone, and I will buy it though it’s not really being sold in my country as of yet. The only people I can see using this are pros, hence the name. But pros are too busy using their Macs and PCs to care about VR/AR. The home consumers are kinda interested hence why Metaquest is still successful. If they bring the price down, they will get customers. Some people might say they have discontinued it according to some reports. Well other reports actually say theyre not working on a pro version but a consumer version and they’re hoping to get the price down to an iPhone pro. Do that, and improve the software specially with games and steam vr integration, and you’ll have a product in your hand for the consumers. They honestly should have focused on the average consumers over the pros first just like how Steve did with the macintosh. It’s still an interesting product with a future, they just need to understand who their target audience is (100% can tell you it’s not pros buying it for work)

[@cyrilio]

There should be a consumer variety. Saw some renders of a cheap version that looked pretty good. Still expensive, but much more affordable.

[@richardgandon8285]

I use mine primarily as a productivity tool. Usually for 30 minutes to an hour at a time and 1-2 times each day. I can tune out the rest of the world and the distractions that come with it. It’s fantastic in that regard however to truly make it work I had to add a Magic Keyboard bringing the cost to $3,999 plus tax. Am I more productive? Absolutely. As a content consumption device it’s amazing but after three weeks it hasn’t exactly paid for itself yet. I’m looking forward to seeing what comes next.

[@AleksanderKletthagen]

People Who wants to try the Vision Pros 👇🏼

[@MELL09494]

Any update on iPad mini 7????

[@PSYCHOV3N0M]

OLED hopefully.

[@andreaparham79]

Mustache is giving… dad energy and I approve.

[@vedog]

Could you please adress the lack of EQ adjustment on Spotify for Apple Watch? Seems to be a fair bit more people than myself that really want this function as airpods pro are dull out of the box. Spotify says that with enough demand they will implement this! Cheers from a nobody with a request!

[@VijayasarathyMuthu]

Move all heavy compute to iPhone Remove HQ Audio and use it with AirPods if HQ is needed. Just sensors for gesture recognition and screen. May be move some gesture controls via Apple Watch when connected. Sell it as an accessory. Price it like an accessory.

[@jfigarr]

Was the thumbnail a statement(!) or a question(?)? I foresee Vision Pro going the “HomePod-to-Mini-bring back HomePod” route. If “spatial computing” is ‘s ultimate goal, not just a “niche”, they will need hardware to reach the masses.

[@MatteaMazzella]

love the optimistic take on these headlines. i can't wait to see what our friends at apple are Cooking up (nice) for us

[@DemetruisMiller]

Ngl, love the design and software becuase damn when i used my friends own...its amazing. But the average joe aint buying it because of its niche and i think that altough apple did a great job, not many people are gonna even but a vr headst thats over 1000 dollars. I think that for a few years, vr isn't gonna work in apples favor.

[@aaronfox5747]

It makes sense if they’re going back to the drawing board. Development for the current product is going to be sold for a long while, and developed. I can see them slow rolling the Vision Pro now after release.

[@psjbrecords5252]

I want one too, but because of AppleID problems and restrictions, I have to wait for a Luxembourg (where I come from) release.

[@Soothsayrtw]

Yup I got the XR and it lasted me 4 years before I upgraded to the 14

[@TheMrNobody25]

Until they sell one for $1,000 or less, I'm not touching it. $3,500 in THIS economy?! Yeah, not happening... That's a joke.

[@stephenbellew630]

Your mustache looks awesome btw. And I normally hate mustaches. But it seriously works for you bro

[@bradyhunsberger]

I think $999 is the best price to get widespread adoption, but $1499 isn’t terrible. By the time you pay taxes and get accessories, you’re looking at around $2k. Still high, but not $4k high.

[@camptube7621]

Said it two years ago. VR will remain only for gamers. For average day to day use, VR will never take on.

[@J0S3PH_56]

You’re looking pretty handsome, man. Keep up whatever you’re doing.

[@shuweb]

The main and only reason i’d want a vision pro for - unlimited screen real estate for working on my mac. And i would pay upto 1300 (or price of a high end display) for that. Essentially vision pro should only target gamers and professionals who need a lot of screen space to begin with. Then maybe it evolves into something more.

[@mikemanzano5363]

Apple Vision Pro is now my first most used device, with the in iPhone second place. I use it to do work across multiple windows, access both Mac and PCs, and hang out with friends in spatial FaceTime where we listen to music or teach each other things like how to use Xcode and Blender, almost nightly, for hours. I use FaceTime more now on a weekly basis than I’ve used FaceTime since it was invented. Socially it’s the single most transformative experience I’ve had with technology. Totally worth $3,500.

[@dennisdejong4033]

I think the heafty first price isn't even based on hardware, but mostly on the whole setup on the software environment. Once they got most of the costs earned back and the content on it is stable enough for a good daily experience, they can start to invest in cutting prices in both hardware and software to make it a more affordable must have. The issue is high cost, low market and thus not that interesting for alot of companys to spend additional software developer resources to create emersive and mostly valuable experiences/services.

[@chrispy929]

Unfortunately that Huel special seems tobe not applicable in Europe? Says invalid code when i tried to order

[@Stiggy767]

When they called it Vision Pro it was pretty obvious there would be a mainstream version.

[@Pixl8dwhmsy]

great audio! if they make an affordable version I'm all in!

[@eugenekim959]

You need to make the technology socially “desirable” before making it socially “affordable”. Whether you think AVP is desirable or not, at least that’s the spirit behind the iterations Apple is showing. Not that it is the lesson they tend to forget learning. 7:38

[@carylittleford8980]

Most seem to say they ended up using vision pro for just watching movies mostly..... The one thing I never use VR for. Gaming in 3d, creating art in 3d, sure, but watching movies.. nah.

[@x340x]

to be fair i want this thing to just be able to mirror my macbook screen so i can work on huge monitor anywhere + to watch movies on cinema mode and F1 races (have the main broadcast + onboard cams + lap times all around me at once), thats it. give me that for around 1k bucks and we have a deal. i dont need all that bullshit eye projection from the outside etc.

[@elmedin26]

Maybe it’s good that they started with the Apple Vision Pro, just to show off what they’re capable of. A cheaper one would help to see what people are doing with a device like that.

[@semartem]

True, it is super expensive. Waiting version just vision.

[@Dawsrod]

What’s that AVP case at 6:30? 😳🥲

[@EuliasCreed]

Mhan I’m really loving this new format Jon is working with. Amazing job Jon keep up the great work 👏👏👏

[@nihilriv3r]

I love my Apple Vision Pro but just like the Quest, I don’t really use it. I used it A LOT more when I had a MacBook, but I traded it in for a new iPad Pro since I preferred having something more portable. Once I pick up a Mac Mini or Studio later this year it’ll probably be used daily again. It feels like the ultimate companion to a complete ecosystem, but loses a lot of value without a Mac. I’ll get the cheaper one for sure, but I won’t ever get rid of my first gen Vision Pro. They missed the mark with a really cool product, hopefully it’s all up from here.

[@MrJordanwain]

I had a 30 minute trial of the Apple Vision Pro at the Apple Store while on holiday in the US recently. (We haven’t got it in the UK yet, pre order opened today) it’s an amazing piece of tech but I couldn’t pay £3,500 for one!! I just don’t see myself using it enough to make it worth it.

[@battman505]

Apple should just make a slimmer pair that has all it processing done by the iPhone either wired or wireless.