Apple's has a Massive China Problem

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One of Apple's major advantages has always been their Chinese supply chain. However, with the world changing this advantage is now looking like a major issue. So in this video we unpick Apple's China problem and why their relationship is souring
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[@ericback6120]

Having a intro song was not a bad choice, the song it self wasn't that bad either. But the volume was to intense for us to hear and understand the intro properly. Otherwise keep up the good work, love seeing your channels grow!

[@conoroneill8067]

Probably the fact that it was a song with vocals when we were trying to hear someone's voice made it difficult to hear properly as well - a purely instrumental track is going to work better when you're trying to talk over it as part of an intro track.

[@me0101001000]

@@conoroneill8067 imo a masterclass on the point you raised is Cold Fusion. Dagogo does an awesome job with his tracks!

[@NGXII]

Yeah, I needed to check to make sure there wasn't some other tab playing in the background

[@ltbq]

Was just about the comment this! Like the music, mixing needs work

[@megax5000]

Good to hear I wasn't the only one thinking this lol

[@leoschenk2118]

I love how they was no way they could've predicted this, unless they had looked at any historical and geopolitical trends or the statements of the ccp

[@NeverlostatBSgaming]

It almost like corporate greed is a problem in the long run

[@carboy101]

Corporate greed is the only reason corporations exist. Every good idea becomes a bad idea if you give it enough time.

[@TylerSolvestri]

If the system is structured like that, it's not Apple's fault they are idiotic per nature.

[@jeffskent]

@@carboy101 Corporate greed shouldn't be confused with worker greed since corporate greed is bad but worker greed is good.

[@antman7673]

Greed also offers a lot of safety. Lots of money for adaptation.

[@DarkHarlequin]

Apple makes 45% profit margin! Also Apple: " We HAVE to raise prices!" 🤔🤔

[@bruxi78230]

@FelKor ----- You might want to take a gander at an actual report. The net profit margin for Apple in 2022 was 25.3%. My guess is that you're confusing net margin with gross margin.

[@HH-le1vi]

45% gross margin isn't that good

[@westrim]

@@bruxi78230 I love that you say that like 25% isn't still gigantic.

[@bruxi78230]

@@westrim ---- Actually I didn't make a qualitative comment one way or another. It's just amazing to me that it takes 30 seconds to look up, and nobody ever does. There are even some people who think Apple makes 75% or more based on some non-existent calculation.

[@westrim]

@@bruxi78230 Your comments elsewhere make it pretty clear you're not a neutral observer correcting the record, so don't try playing that card.

[@Jaythegermanpotato]

Background music on +100 decibles plus its a really bad song imo

[@Pope_Balenciaga]

Background music is loud and distracting.

[@cyberrb25]

There's also the added difficulty for Apple that the EU is mandating them to allow sideloading and alternative app stores. Which, while many or even most sales and transactions will still happen via the App Store, would still take a chunk of sales. More if the big players (which, let's face it, are the ones that will benefit the most) in app provision or services start making their apps completely separate from the store. Removing Netflix, Spotify or Amazon Prime Video/Twitch will likely hurt them some, and if players like Epic or Microsoft set their own tents to sell products, even more if they play the exclusivity card. And both are extremely likely to play that card in games, as shown by the former taking exclusive games from Steam and the latter with the latest documents submitted to the FTC regarding the Activision absorption.

[@oppionatedindividual8256]

This sort of shit from the EU is a sign that they are anti-competition and won’t allow companies to compete naturally. The rest of the world needs to take the EU to court, they’re intentionally restricting natural competition to enrich their own companies. EMBARGO THE EU.

[@SuzuQQ]

It's not cheap anymore in China, cheaper yes, but it isn't what it once was during china's come up. What China gives is nowadays is its unsurpassed infrastructure, especially in shenzhen (in relation to tech). They have capabilities to rapid prototype to full scale production few other places in the world can offer (paid by foreign investment over the years ofc). It's not necessarily the cheapest in the world anymore, it's the linkage of key infrastructure that gives china's its edge now.

[@shaybs]

Economy of scale is the problem. You can’t just magically create 350,000 qualified people and all the specialised people needed to create these phones. It’s quite difficult and will require $ billions and billions of investment.

[@liteguy7267]

This is a situation that also hits Europe in general. For example, in Germany the economy was dependant on exporting towards the US and China. They were also dependant on russian oil of course but that's another story. Now, with sanctions and the potential conflict rising between the US and China, Germany's economy is torn apart between two major countries: USA and China. Neither want Germany to still be doing business with the other and that is why you see mixed signals in Germany on the question which country they want to keep doing business with (For example: Olaf Scholz visiting China and the ministers saying they should rather keep a connection with the US). Funny thing is, the US of course profits from this situation since Germany was a major economic rival to them and now, with the war in Ukraine and the rising conflict with China, Germany's economy is suffering a lot.

[@Shambles7698]

Huh ??? What are you talking about many America and Europe company still doing business in China not just Germany just look at Tesla with gigafactory . And also many giants company have factory in China . Like it or not . China is world factory and second largest Economy in world 🤷

[@XXX3155]

@@Shambles7698 The person's talking about German firms and that's relatively true. There was a request/order to prevent European equipment makers in the semiconductor industry to service Chinese customers and this is the most highly visible request

[@stefanbraem]

That music is truly terrible…

[@aitorgarcia1092]

The intro music was kinda loud¡ For the rest great video as always

[@MrFancyDragon]

These businesses seriously have to stop putting eggs into one basket. Shenanigans tend to happen :/

[@carboy101]

That's the truest statement in the comments.

[@mammajamma4397]

So Apple's price is all profit??? Interesting.

[@johnl.7754]

That graph showed Apple’s percentage of industry profits not profit margin on products sold.

[@Donegalguy2]

I know Xiaomi doesn't get much on profit per sale but for people to buy and get into Xiaomi ecosystem

[@ItsAweeb]

Without a doubt the best tldr chanel!

[@dissect123]

Calling shifting the production from China to India "progress" is a big stretch. If China does one thing well it is efficient production. Something that India is known to not be able to.

[@iBlindPanic]

I doubt that, it will take time but it can happen. China does not “produce”, it’s people produce in the hope to build a better life, they see that is not the case so I doubt production will be the same.

[@dissect123]

@@iBlindPanic India has too many structural issues to replace China. Conflicting local governments, religious differences and missing infrastructure. All issues that the totalitarian regime in China has solved.

[@iBlindPanic]

@@dissect123 not really, it solved some parts, messed up other parts, thing is: it’s hard to predict. By the way China only got this far with help from the west.

[@XXX3155]

@@iBlindPanic The issue with India is their labor force. They're not as trained and there isn't any initiative from the government to train them. True about the West helping to increase the Chinese economy but a lot of their growth is from applying the right government policies and encouraging entrepreneurs and innovation. So, yes FDI helped but that's really shortchanging them of their own development

[@iBlindPanic]

@@XXX3155 well yes India would have to change, regarding the China: first the ccp ran the country into the ground, then it gave some freedom to the Chinese people and accepted help from the west. Reality is that the ccp did very little to contribute, China would be at the level of Taiwan if not for the ccp. So I don’t agree that a lot of it was because government policies, the main thing they did Is giving some freedom to the population which did work very hard, actually: many policies turn out to be useless or even have negative impact. Also: you and I can guess what the future of India looks like but it still a guess.

[@danielalexandre89]

Wow I'm actually impressed/glad you spoke about how Apple does artificially increase their prices despite being manufactured/costing the same as other companies Just to show that people sometimes buy stuff purely on brand name despite everything else being equal

[@Homer-OJ-Simpson]

Artificially increase their prices? That’s not a thing. The prices are determined by what consumers would pay.

[@danielalexandre89]

@@Homer-OJ-Simpson Yeah it wasn't the best choice of words but yo get what I'm saying Other brands have more or less equal prices for a product with certain components, but because they are apple the price is *way* higher

[@lc5176]

I've used macbook pro for years, but only because it's issued by all the places i work, and while they are decent... they are just that. I'm always shocked at how much it costs when I look it up on amazon, I would be able to get twice the specs with a PC for the price a macbook costs... never owned an apple product and never will.

[@danielalexandre89]

@@lc5176 yeah exactly my thoughts I hate it apple cause of it, their marketing manipulates people in a way to make them think they are High quality when in fact it's just same components with their brand costing double Shame most people are so brainwashed than when confronted with this just dismiss me cause I'm a hater / too broke to get apple

[@bruxi78230]

@Daniel Alexandre ----- You said "everything else being equal". But it's not even close. Ninety percent of the value of electronic devices comes through a component called an SoC. This single chip replaces what used to be a motherboard in the old days. It does about 15 very important functions. Apple's SoCs are years ahead of those available for competitive products. When you buy a high-end Samsung in 2022, you are essentially getting something like an Apple SoC from 2020. Not equivalent at all. The rest of the phone battery, nand memory, display are all commodity products. This is why Apple dominates the high-end of the phone market with 78% of the sales in that category. It's about SoCs. Many other factors make iPhones a better choices like superior ecosystem, iPhones last longer, iPhones hold their value far better when it comes time to get a new one, and Apple spends a big chunk of its cash on interest free financing. How can a small company like Xiaomi or Huawei compete with Apple? They can't. How about a big company like Samsung, how do they compete? The truth is they can't either. Ninety percent of Samsung sales are budget and mid-range. In the high-end market they get crushed by Apple.

[@szalailaci3722]

1:40 Zhengzhou. Jack, I don't blame you for bad Chinese pronunciation. (Jang-Joe would be the closest to how they say it). But then put it on the screen, latinized. That 1% of viewers who know China's geography will have an idea what you mean. China is big so it matters what part of it. I figured out by screenshoting the video and was still hard. We love your content and wanna understand also such details. Greetings from Shanghai.

[@dennisp8520]

Apple has a ton of money just sitting in reserves. They could very easily have done what they did in China with any country that has a large untapped workforce. A good example would be India. Geographically it has much of the same advantages. Also automation can take over for more things than ever so it could be argued that that a place like Mexico could work for Apple to relocate their manufacturing or diversify their manufacturing

[@MyHandle4455]

It's not just money and an untapped labor force... it was also timing. The Chinese Gov needed that kind of foreign investment at the time so was willing to help them build their "iphone city." Who knows if the governments of India and Vietnam are willing to play ball like that.

[@randomegg6199]

They tried in India tho

[@armchairwarrior963]

India is much cheaper labor than China. They don't have the infrastructure and business and social environment for it.

[@marshalLannes1769]

Apple won't get slaves in any other country though.

[@nathanngumi8467]

Very informative!

[@dallysinghson5569]

So basicallyApple products ARE overpriced XD

[@buhingkalbaryo]

ripping apple zombies

[@bceng89]

TLDR of TLDR: Apple put all their eggs in one basket (China) and covid, politics and economics are biting them in the butt

[@BlackXanthas]

Almost, if a government wanted to, could change a reigme if they wanted to, by forcing companies to.....*sips tea*

[@DepthDawn]

I.... didn't like the background music at the start. Way too distracting and in the way.

[@YouPube_X]

Intro music sounded fine (loudness) to me.

[@MariusElvenwood]

Jack: Take a look at this graph Me:... every time I do it makes me laugh

[@Regularcael]

6:54 6:55 6:55 6:55 6:56 6:56 have to find a comment that brought this up

[@Secret_Moon]

"Thanks to the iPhone's rock bottom production cost and high brand value..." Yeah, that makes sense.

[@gef56]

bro turn down the volume on that intro wtf also, it's too long, people subscribe because you guys get straight to the point

[@KhaalixD]

Great video!

[@rbkeyz2328]

Its back again, nice

[@AbsoluteKhan.]

please lower the music volume, always a good videos tho!

[@kiprotichsalat2460]

I find it just okay

[@mattsmith4027]

... maybe dial back the volume on that backing track I had trouble hearing you

[@rafeeeefar]

You've inserted kryptonite into your videos with those loud intros.

[@bobuilt10]

A feature about Apple has a Windows XP PC on the assembly line @ 0:27. Stock footage slip or intentional poke at Apple TLDR?

[@thomasmiller1406]

Nice jacket

[@calebbearup4282]

Maybe apple can transition to completely to India soon. Between the two I would rather see us supporting India with our dollars

[@Lena-vw6ye]

It's pretty much cheaper slave labor but less expertise. India has to heavily invest in the next 5 - 10 years before India is even close to building up the work force like China's.

[@theotherohlourdespadua1131]

India has a lot of problems themselves. The biggest problem is, ironically, bureacracy. If you thing PRChina is crazy with their bureaucracy, wait till you see India's...

[@chinguunerdenebadrakh7022]

Imo, it's not bad to rely on any country, it just shouldn't be overwhelmingly reliant. Split it up. I get that shit's not great for efficiency and raise prices, but redundancy is important too.

[@benjaminmeusburger4254]

or just build multiple smaller production plants like every other company They have the money - but it sems that they don't want to invest into themselves and their future put press out every penny of profit in the short run

[@marczhu7473]

Ask Apple CFO they will tell you why they don't want that.

[@manfredpohlemann]

music too loud in the beginning

[@jynnen]

That sound mixing needs a bit work. Good track tho.

[@ryanyc9619]

In short, Apple wins against other brands mainly because it receives more subsidies from both China and the US than Chinese brands themselves. Yeah, American brands like Apple should stop receiving so much favouritism and avantages from China. China should share these Apple subsidies with European brands too.

[@MASMIWA]

The value added in an Apple iPhone is less than 5%. Apple's profit is 40% of retail price. With an aging workforce, I would think China would be ok for Apple to move production since they are trying to move up the food chain by getting more value added in technology. (translated: develop their own products so they get labor content, parts content, and profit content....value added.

[@Miamcoline]

Really interesting and great analysis. Why can't Apple just use their huge financial reserves to build their own production facilities? Theyre not spending any these huge reserves as per your previous video on Apple.

[@XXX3155]

Where would they put up production? In the US? We're looking a wage increases - and even without the increase the work culture in the lower end of the American workforce is per capita less productive. Than you have issues with expertise. Where are we going to find the right specialists? From China? The US has a lot of issues right now vis a vis Chinese immigration

[@moisesfrias1117]

@@XXX3155 the American workforce is per capita more productive, also Latin america

[@XXX3155]

@@moisesfrias1117 The productivity in the US measures all economic activities and not manufacturing. Than we have issues with expertise. There are a lot of trades involved in manufacturing and sadly we've gutted out trades that it'll take time to get these places up and running. Even when we do, why would we want dirty industry back - a lot of the manufacturing that we shipped out were industry we didn't want in the first place because of how environmentally damaging or how highly intensive the labor is. Most of the manufacturing jobs that were shed in the 80s happened from automation. Maybe we can ship them back to Mexico or Lat Am, sure. However, that basically does nothing if you're trying to make this into a geopolitical thing. Economcially, they're also not productive and they're also highly unstable. If they were more productive, we would have moved them to Lat Am a long time ago

[@moisesfrias1117]

@@XXX3155 the West basically exploited the chineses living under the dictatorship of the CCP, now the West should pay the consequences of dealing with crooked people, profit is not always the most important thing but ethics

[@clintcord5839]

I already have Curiosity Stream and when I looked up my plan, it said Nebula (Premium upgrade) will be about $10 per MONTH! ???

[@DonDon-mb2wf]

$12/year plan does not include access to Nebula FYI.

[@nonenone369]

Didn't know liking intro music would be such a hot take. Does anyone know the track?

[@Leto2ndAtreides]

The decoupling is just going to be tragic for quality of life across much of the planet.

[@LoyLee]

What’s that silly music????? That doesn’t work.

[@aaaaaaa_aaaaaaaaaa]

Why did you put there a background music? It makes the video barely audible :(

[@zoeydeu2261]

Could barely hear the content thanks to background music drowning it out

[@Campaigner82]

Just discovered you have a business channel 😃

[@GPProductiongovindaphuyel]

I would love to see Apple come back home.

[@oriontigley5089]

45% profit margin. I'll never understand people who hold brand loyalty to Apple...

[@MarshalArnold]

If you're still reliant on manufacturing in China, you're basically screwed. Should have started moving out about 5 years ago.

[@judahhooper696]

Great vid but the music is super annoying!

[@napoleonibonaparte7198]

Why can’t they invest in a democracy instead? Far more stable than unpredictable one-party states.

[@theotherohlourdespadua1131]

They did... that is why there are TWO Chinas currentky existing. Even the Founding Father of the Republic of China Sun Yat Sen doesn't like democracy all that much and prefers what the Soviets did with theirs...

[@CJjefferson94360]

Guess apple 🍎 placing all its eggs in one basket(China) wasn’t a great idea 💡 long term

[@holliswong8519]

This is very complex. Why can’t we just all be friends? Politics, ideologies, waste of time

[@Random_dud31]

Yeah. That would be great. Unfortunately, we have dipsh1ts who are in control(both for country and companies). And whenever they do something bad, we the common folks are the ones who suffer

[@ILNSuryaChandra]

Not that i am advocating conflicts, conflicts are the major driving force in technological development

[@user-ye6ft4ly7r]

Obama basically said that Americans can’t afford Chinese living the same quality of live as Americans. Americans use 24% of the energy in the world with people about 4-5% of the world population. Talk about equality here, in fact for developing countries you not even fighting for a right you’re fighting to survive. Forced to process harmful waste that damages your own land and people, like the Philippine and Canada case. these people are just shitholes.

[@ihadlunch8575]

That title tho

[@samd1824]

I have commented before about how great Tdlr are. But damn the pronunciation of zhengzhou was rough.

[@frost7277]

But airpods price in china kinda low quality

[@Ghettofinger]

A lot of the manufacturing for iPhones are repetitive and predictable tasks. It is cheaper for Apple to pay a contractor in China to make them with human labor, but it is now far less reliable. They should vertically integrate their manufacturing with automation. The technology is there, even if more expensive. This will be a long term investment as it will make production extremely secure and reliable. Especially now that TSMC is starting to make chips in the US after enough pressure from the US government. They can create automated factories to make all the tooling they need and their products. Obviously this would be a decade long project, and cost $10s of billions if not pushing past $100 billion, but it will make Apple the most secure company on the planet.

[@mardouk1992]

It felt like I was struggling to hear you over loud music in a club or something. Very distracting.

[@MauriccioManiac]

That music just doesnt fit. Both the vibe and volume

[@ChrisGuiver]

"Iphone city has attracted other suppliers to move in near by" ??? On screen you show Processors as a nearby supplier being dragged in? As processors come from outside of China (Taiwan & China don't get along; is that your point??) how big is Iphone city? When did China & Taiwan rejoin ?

[@MyHandle4455]

Foxconn is a Taiwanese company... but its factories are in China.

[@HenrikVendelbo]

As a long time Apple customer the assembled in china has bothered me for a long time. It doesn’t fit with the integrity I seek from products I own and enjoy

[@westrim]

The second sentence will never matter as long as the first 6 words are true. The only vote that matters to Apple is your wallet

[@FuZZbaLLbee]

7:30 that not a torpedo 😋

[@paulgrant285]

Eggs and Baskets!

[@CGDW2]

Intro song was on the loud side. Good vid otherwise.

[@DirtySheriffx]

There are some predictions that say that because of China's poor birth rate of 0.7 kids per woman in the cities and 1.2 in the countryside that their population with fall from 1.3 billion (China accidentally admitted they over counted their population by over 100 million) to around 800 million by 2050, with the biggest economic drops starting in the 2030s. That is one of the many reasons why companies are moving out of China, even Chinese companies are slowing moving to other countries in part to avoid sanctions and to increase staffing. The birth rate problem is not just a Chinese one, most eu countries are having their own populations decrease meaning smaller tax base. Only being kept in the positive by immagration which will slow down as other countries see their populations decrease.

[@badluck5647]

Apple hasn't been innovatived in years. You just pay more money every two years for the newest brand name.

[@Chris3s]

damn that BG music is unbearable

[@caven7056]

Dude that song in tbe beginning was annoyingly loud tf

[@johnnyonthespot4375]

I will not buy ANYTHING made by that company and you are a fool if you do. They do everything they can to keep YOU from repairing YOUR own property. That is a draconian level of control that needs stopped. My buck has stopped.

[@dawidwraga]

Good video but wow I've just realised 90% of videos on this channel are about Elon, apple or china 🤔

[@lorrygoth]

I can't hear what you are saying over the song.

[@Jared_Anderson]

Song volume annoying

[@iBlindPanic]

Your confusing production and assembly. China provides hands, Foxconn (Taiwan) provides logistics, Apple the design. More in general: globalization in its current form is ending, it will hurt everyone but China the most.

[@adrastoso9727]

Apple needs to start moving manufacturing to America like other manufacturers (thanks to the pandemic). A costly process but ultimately necessary once China eventually invaded Taiwan……

[@rt_goblin_hours]

If they made their phones in america would add to the boogie asthetic of apple and draw in more people

[@baronvonjo1929]

I wonder how many automakers are gonna cope with the way China has been doing.

[@oboroscom]

Song choice and volume - horrible.

[@michaelmayhem350]

Apple has a trillion dollars in cash it's a bit of a stretch to day they need those government subsidies or even need China. They could easily afford to move all production out of China and I expect eventually it will move to Africa when CCP becomes intolerable

[@M3h3ndr3]

I wonder if apple really wanted what the most expensive place would be they can afford to manufacture stuff, could they have factories in the US or Europe and make that work? Obviously not with the same profit but still?

[@bruxi78230]

Apple has the world's experts in supply chains. They already have stuff manufactured in the US. The glass for the iPhone body is made in Kentucky. TSMC who makes the most important part called SoCs is building a multi-billion dollar fabrication facility in Arizona and has committed to build another for a total investment of 40 billion. By far the best country to do assembly is China, but Apple is branching out to other nearby countries. The guy from this channel talked only about the cost side for Apple, but he forgot to mention even one word about the revenue side of China. In 2020 Apple sold 40 billion dollars worth of products in China. In 2022 that number increased to 74 billion. Apple is an international company, their production will never be 100% in the US, it makes no sense.

[@cgaasendam]

What's up with the annoying music, TLDR?

[@User24x]

Apple's has?

[@yellowlemonmothfreak]

I am downvoting the choice of music

[@franekkkkk]

What is that intro song. Like, does anyone at tldr have ears? I know you’re all liberal nerds, but god damn, get some taste.

[@Chingy8]

Count the number of times he says “China”

[@Regularcael]

No

[@SpikePBB]

1 more reason of over a hundred not to buy an Apple product.

[@odolany]

It was too loud in this case, but still I'd prefer it without music entirely. ;)

[@jessekauffman3336]

Apple needs to bring all this back to the us

[@moow950]

Yes, but are you prepared to pay double the price then?

[@jessekauffman3336]

@@moow950 not really but we have china all the power

[@frost7277]

​@@jessekauffman3336.....

[@Max86421]

I prefer Google ecosystem

[@English_Dawn]

That's >globalization< for you, brought to you by the World Economic Forum.

[@lukespector5550]

It's because their CEO Tim Cook is homosexual. Steve Jobs was straight & this is why he was bolder & pushed as hard as possible.

[@eliyasalisho348]

😁

[@kwadwothestan]

Wow, it’s really bad. Like an actual clown show

[@namenloss730]

this music is horrible and loud

[@namenloss730]

I'm saying that as someone who listens exclusively to hardstyle

[@sanjithkeshavmurthy4171]

Apple just overprices everything switched to android after iPhone 7 now I get more features for a good price and very quickly as well

[@thomastakesatollforthedark2231]

Not like they csnt compensate for the loss of moving production. Not like they have more money than God

[@bikerbear4917]

slave labor is why the iphone is so cheap

[@jessekauffman3336]

We need to take our supply chain back into the United States

[@Regularcael]

How many times you gonna comment on this vid lol

[@Lena-vw6ye]

It's crazy how behind these news channels are with updated information about the reality of what they're talking about. China has had the expertise and the manufacturing infrastructure long before I was at the New Delhi, Vietnam and Thailand Trade/manufacturing shows, canton fair, Shenzhen technology fair, and Hong Kong technology fair in 2019 and 2020. Sit down with some of the manufacturers in real life instead of behind a screen and talk MOQs, CNC, ODM, OEM, and OBM. You quickly realize that even with India starting now, it will still be 10 years before they're even able to build the same workforce as China. Everywhere I went in Shenzhen, there was a manufacturer for something, there wasn't anything like that in India or Vietnam. I wasn't even able to get a quote for TWS earphones from India, Vietnam, or Thailand. Apple is specializing labor for their manufacturing needs but anyone else trying to enter the market to "transfer their manufacturing over to India or Vietnam" is going to hit major road blocks. Especially when the workforce is "new" and China's is matured.