Ariel Helwani Reacts to UFC 300 Poster Controversy | The MMA Hour

In the latest On the Nose, Ariel Helwani discusses the Paul vs. Tyson fight, best on-paper fight that didn’t deliver, solar eclipse, the UFC 300 poster, DDP’s next fight, the most anticipated fights for UFC 300, UFC 300 trip to Las Vegas, the parlay boys’ losing skid, and more.
00:00:00 Intro
00:21:39 Paul vs Tyson most watched fight?
00:22:40 One fight from the past that looked great on paper but did not deliver
00:25:00 Plans for the solar eclipse?
00:27:24 Co-workers stealing my condiments at work
00:29:47 With ppv buys on the decline, are UFC ppv buys inflated?
00:41:21 UFC 305 potential lineups
00:42:20 Most anticipated fight for ufc 300
00:45:20 GC graphics knowledge
00:47:50 Favorite Fruit
00:50:19 Team going to UFC 300?
00:52:32 Feelings on being paid by a promoter
00:53:33 Text Conversation with someone I don’t know what do i do Frank?
00:54:34 Telling Coach K GC wants to train but not fight
00:56:17 Ariel at the UFC 300 presser?
00:57:16 Do you still talk to Mark and Chuck?
00:59:29 Lowering Parlay Pals legs to two two-leg parlays?
01:00:05 Open to your kids fighting?
01:00:20 Bills off season
01:00:39 Steve delighted to hear about Arnold Allen run in
01:01:31Disrespectful to have Rose fight at the Apex
01:01:53 JPV expecting second child
01:02:04 Rapid fire questions
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[@gomie_b7821]

35:45 Conversation about the poster begins here.

[@Kayluv101]

thanks

[@drbray]

Thank god

[@navitronik]

😂🙏

[@Framedropx]

Ledge

[@moredatesmorefiber3526]

Thank you from the bottom of my heart

[@TFitz1]

Total missed opportunity to make the poster in the style of 300 the movie

[@EdgingLucasTracy]

Question at the 56:00 mark and the guy who writes the question is very complimentary to Ariel and Ariel doesn't even say anything and moves onto the next question. Harsh

[@liosmani9353]

They eat each other in the back

[@arizonacolour8793]

yeah that was harsh, just ignored it

[@EdgingLucasTracy]

@@arizonacolour8793 stuff like that makes me dislike Ariel abit seems like that towards most fan questions

[@MikeYork-bn1mt]

I love all of my White brothers and sisters.

[@josiffexplosiff1]

Who cares though……

[@mikeystapleton9323]

bo being number one most anticipated is insane.....

[@loopvil369]

I'm sure he sure he was jokin

[@bigschlongdave3771]

@@loopvil369make sure you zip him up when you’re done. 👅

[@devantestyle5469]

I just don’t understand why the pay-per-view is so expensive. Make it 10 bucks I’ll drop 10 bucks every weekend for a pay-per-view event and I’m pretty sure other people would too

[@TheRealCC3]

Nahhhh it would still get pirated lol

[@devantestyle5469]

@@TheRealCC3 I agree but also a lot more PPV buyers I think

[@wingerding]

I don't think they have any financial motivation to do that, they're making money in droves.

[@johnnycheckpoint8431]

I started going to my local bars, specifically BWW. One down the road from me is a UFC house and shows every card, and I’ve gone enough that they give me the posters every time. Dropping $20 to get some food and watch the fights without having to worry about stream quality is nice, while still saving $60+.

[@bodltd]

In Asia UFC has this thing called ultimate something I think it’s about 30 usd per month and it includes everything everything. They must be thinking about something like this for the US.

[@eddienuno8161]

Which ufc event was the movie recorded at?

[@willv0481]

When does reaction to UFC 300 start?

[@RD-tw5hk]

Now

[@dr.loomis4221]

Riiiiiiiiiiiiiiiiiight....................NOW!

[@colondnb]

DATELINE LAS VEGAS NEVADA!!!

[@rickallen9099]

35:40

[@NowIknowCh]

@@rickallen9099thank you

[@davo-ju6er]

Ariel , GROW THE AFRO !

[@JColeJ97]

Yeah he would actually dominate with a huge fro😂😂

[@Yo-po8jt]

Ariel should get those silly dreads

[@BrandonBreathes]

an “Af”ro .. the level of my unawareness in this comment indicates that you’re a hardcore UFC fan💀

[@RTBiz]

46:30 envato elements got me an editing job. GREAT ADVICE.

[@DGillian6406]

Ariel: Hey Conor, this is my wife Conor: Your woife is in me DMs!

[@einfachpaz310]

😂😂😂

[@arizonacolour8793]

that joke is dead, you're milking it too much. Only casuals and betas think that's funny

[@NRC613]

@@arizonacolour8793 betas and alpha is the worst analogy ever created . If you live by their meaning and label you're one sad sad person

[@radikalmoderate5705]

I can't even imagine a poster becoming an issue without MMA's version of Joy Bahar.

[@libertarianpunk8558]

Ariel loves meddling to him it’s a controversy but he’ll talk like triller and misfits are legitimate

[@trevon8864]

It’s a teaser poster. The reveal of the real one will drop soon. I hope we see these fighters as eating golden gods with wings dueling in the air. Or maybe a poster of the champions competing all on mount Olympus with the challengers at the bottom looking up at them. No could be in the corner just giving us a shrug.

[@user-ek2sf3cn5h]

If ngannou Vs Joshua did so well worldwide where are pov numbers? I'm from the UK and can't see anything about pov buys here so it mustn't have done good

[@wingerding]

I'm sure it performed average, I don't think that was the goal though, I think the Saudis just wanted to put on a fun show.

[@einfachpaz310]

nice point of view. 🤓

[@williamswilliams8164]

It was awful The production is awful It’s always a commercial for Abu Dhabi And it’s great for the elite ruling class It’s so obviously what it is

[@user-ek2sf3cn5h]

@@williamswilliams8164 Saudi Arabia not abu Dhabi but I get your sentiment

[@williamswilliams8164]

@@user-ek2sf3cn5h my bad

[@exosia7904]

I was listening to it while working on a project and suddenly i hear after effects, premiere, then envato..Haha, GC's right though. If you got that mad rush to create and design things then youtube helps a lot. Passion and mettle is tested but by then one is a pro.

[@42k78]

When it comes to fights that were boring that we thought were going to rule, how about Jiri VS Alex Pereira? I keep forgetting that fight happened and I remember being pumped for it. I was very tired while it was on so I could be wrong but it was a let down for me at the time.

[@stevenwizzle533]

1. Oliveira/Tsarukyan; 2. Pereira/Hill; 3. Rakic/Prochazka; 4. Gaethje/Holloway; 5. Turner/Moicano

[@maffuw]

Good luck in Vegas guys

[@whxttt8747]

Shoutout Ariel. That’s a fit! De La Soul SBs classic they don’t know sneakers

[@84hottopic]

Stoked to see you all there.

[@chrisvincent9105]

Ric looks amazing

[@eurotr4sh]

Looks maxxing

[@fxandrei]

Hi ariel. When will you talk about the "boxer" jake paul and his last fight (and opponent), and his next fight? When will he chose to fight a real boxer ?

[@luckyspurs]

Road House is 68% on Rotten Tomatoes after 79 ratings. Fair play. Legit fresh. Considering Bullet Train was 54%, The Beekeeper 71%, Argylle 33%, Bob Marley: One Love 43%.

[@Know3ody]

It still means f all for your opinion lmfao. Ratings are pointless.

[@TheRealCC3]

Go watch em. Movie reviews are for the birds.

[@wingerding]

​@@Know3ody ratings mean that the film is succeeding critically and financially in its goal.

[@josiffexplosiff1]

“Impordandt” same as “important” but in Ariel talk 37:07

[@scoonboon]

So is Ariel banned from UFC events? “Due to events I’ve already talked about” is the reason he won’t attend ufc 300. Surely he’s not banned.

[@libertarianpunk8558]

He’s not allowed on ufc property 110

[@einfachpaz310]

What jersey is Rick wearing?

[@julianjaeckle]

Supersaints green jersey

[@einfachpaz310]

@@julianjaeckle thx 🙏🏾

[@jasonvelez7317]

On the poster, its an omage to the 300 movie, and a nuetral safe bet because they cant lock in the candidates for the card?

[@ronnyperez8474]

Ariël needs to be independent instead of Jake Paul dog come on I agree with mvp this fight doesn’t need to happen at all

[@kelb89]

I like the poster. It's simple and the typeface is great.

[@luckyspurs]

It suggests the UFC doesn't want any of it's fighters to have any star recognition whatsoever. All they want is for the company to be famous and the fighters easy to low-pay nobodies.

[@kcx94]

If the movie was truly that good, they wouldn’t put it directly on streaming

[@scatter-mz3lm]

ariel off-the-cuff picking the rock as the highest paid acting debut is actually kinda crazy

[@Joeyyyyyyyyyyyyyyy]

The same reaction was in 2013 when Apple changed design of iOS. The time of detailed pictures gone so many years ago… You guys know stuff about mma, but not art

[@drmo108]

At this point in Dana’s career he should not be fumbling this bad with 300. If he thinks it’s a great card then he must truly not care anymore and the money has gotten to his judgement.

[@Left_4_Dead1997]

ufc 300 me bullocks

[@DGillian6406]

The eclipse looks great through binoculars 😎🤩😎🤩

[@doritohero]

Envy apples are fire

[@josiffexplosiff1]

This is where a union would help negotiate for the fighters instead of the fighters, having to organize themselves

[@kamakazi832]

300 is not missing anyone thats not the poster for 300 that was the tv end scene or something dana is the best promoter in the fight business this want be the poster

[@Joey2yeoJ]

St. Pats Jersey...Up the Saints

[@DGillian6406]

In Roadhouse 2, does anyone get screwed on the wall like part 1??? That was my favorite part 😂

[@PMDRODNEY]

"For $20, you can kiss em!"

[@Dannutts]

i have a hard time picking them out for perfect ripeness, so they are inconsistent, but when a peach hits, there's no better fruit ive ever had

[@Bugatti0700]

Rampage vs Rashad

[@LunaS3000]

Ariel spent more money on his hoodie than he donated to The Hammer smh

[@mmaquickgems2102]

Pry got the hoodie for free it’s his brothers brand lmao. And he got the shoes for cheaper then the asking price Cmon mayn

[@yeahkevinn]

How much did you donate to Coleman? Why do you care how much he's donating to someone?

[@reidtompkins6144]

This is the greatest podcast known to man, I live for this segment 😂😂😂😂

[@Fresh2day]

10 - 8 MMA GURU just ground and pounded Helwani the whole round. Ouch

[@Motdrlo]

Interesting title for on the nose.... its not a controversy lol. Your tring to make it one but its not. Were not as dumb as you think.

[@TheRealCC3]

You're looking too deep into it

[@F.Razor718]

It was effective…got me to click 😑

[@Motdrlo]

@@TheRealCC3 your not looking deep enough. Ariel and mma fighting are damn near anti ufc. I love them but there articles, shows, etc are cleverly worded ufc hate pieces

[@kjguidry839]

Ariel reading his own bootlicker’s comments is so Ariel😂. This fake ufc beef is so outdated. Dude thinks Dana is looking over his shoulder for Ariel

[@Superdave_Fairtex]

Eclipse might be hard to film without filter. Frank, don't be an idiot and get some cheap mylar glasses lol Also adobe cloud and KZbin is the best base for editing access graphics lol

[@regularstan6212]

Aerial trying to make a big deal out of everything now.

[@the_derpler]

They don't care about the product anymore. No one is buying these PPVs anwyay. The price of them is too high, everyone I know just pirates them anyway because they know the fighters are just getting like 10k and a free venom hoodie. Yet Uncle Dana will throw a Nelk boy a few 100k. They are a monopoly, no need to get good again.

[@jorksusjorky503]

your nerdy talks about different topics, red carpet and the sun. hillaroius hahahah

[@FightSportTalk]

Am I missing something, why are people complaining this much about a damn poster? It's literally a non issue, seems like a bunch of social justice warriors, wanting to invent things to complain about.

[@DGillian6406]

You realize that’s what Ariel does?!

[@FightSportTalk]

@@DGillian6406 I know it's exactly what he does, I'm talking about other people. I have a video detailing his history if complaining and what he pushes which is bad for mma.

[@DGillian6406]

@@FightSportTalk i’ll check out your channel. I agree with what you said “it’s bad for mma” !

[@MikeySkywalker]

AI did it. Dana fired special effects team.

[@WestCoastMedz]

Remember when Jon Jones was the first one? 🤔 Ohh... Lol! Jon Jones only fighter in history to cancel a ufc main event! 😂 😂

[@lawrencehackett6479]

500 bones?? Lmao.. first off, i cant stand gc talking about cocktail sheath as if he has a clue.. or ariel talking about his brothers $500 cameo hoodie..

[@luckyspurs]

Questions like 52:32 and 56:17 just completely ruin this segment. Either the joke is people deliberately write excessively sycophantic stuff they don't believe to see if Ariel's vain enough to read it out, or Ariel just has the most ridiculously sycophantic audience ever. Either way it utterly ruins the flow, groundedness, credibility and likeability of the show every time.

[@daltonlopez2005]

Who’s we? Lmaooo

[@patwalsh1045]

rick saying the fighters need to be vocal about fighter pay union stuff... smh buddy they are brainwashed and it would be career suicide to do that in the UFC, you can only have an impact if you become a star and by the time you reach that point theres no way you are rocking the boat now that you are finally making good money. we need less pods and media people who want guests on and ufc access willing to burn the bridge of ever being in a dana white blackjack table

[@sock6567]

Being a star isn’t even enough. The fact they have Conor on ice shows that.

[@ssj4goku18825theepic]

No they absolutely have to do it to risk their future the only way they will do anything is actually do a full protest and threaten to quit the signed fight

[@DGillian6406]

@@sock6567 not the point! Conor doesn’t need the money. The comment makes sense…..once guys break through (like Masvidal in 2019) they aren’t protesting anything because they’re getting $$$ but those are the kind of fighters that need to be the most vocal. They do the opposite, spend money on private jets and ridiculous things. The UFC knows this so we need media that will ask the UFC about these issues

[@TheRealCC3]

​@@ssj4goku18825theepicit's easy to ask somebody else to be the martyr

[@ssj4goku18825theepic]

@@TheRealCC3 the only way they will actually do or get anything done is simply taking a page outta the same book the Hollywood guild strike writers/actors did halting every single ufc event production and refusing to fight until they get what they want that means even the stars coming through for them but that will never happen because this is a selfish corrupt sport

[@fxandrei]

Hi ariel. You are very critical when it comes to the UFC and Dana White in particular. When will you do the same about your favorite "boxer" Jake Paul. What do you think about his last fight ? What about the next fight where he will fight someone that has 60 years ? Who will he fight after that ? Maybe George Foreman ? Or maybe another youtuber ? Oww, wait. You wont do that. Because maybe you wont get to do all those interviews.

[@xp_xannypacquiao]

Ric needs to stop with the devils advocate crap, he doesn’t make good arguments.

[@TheMku147]

Ariel Helwani spends all his time criticising the UFC but 90% of his guests are UFC current or former fighters. Why cant he look at the positives on the hand that feeds him?

[@DGillian6406]

Ariel and his 2 homeless interns 😂

[@Undisputed0ne]

Nah bro those are the homies don’t be disrespectful

[@DGillian6406]

@@Undisputed0ne 🤫🤐🤫🤐🤫🤐

[@yeahkevinn]

I hope the one on the left is doing OK. Kind of looks sick

[@Undisputed0ne]

@@DGillian6406 🫡

[@DGillian6406]

@@yeahkevinn A few weeks in Rehab, some fluids and nutrients, and he should be fine 😂

[@davidcastro1570]

ufc 300 poster is an april fools joke

[@regularstan6212]

This is controversial?

[@kcx94]

Rick says the rocks 1st movies were garbage straight to DVD. Hey, guess what buddy? Connors movie didn’t make it in the theaters. It went straight to streaming 😂 looks like Conor’s 1st movie is Garbage 🗑️ True masterpieces go to the theatres.

[@tuffneggah]

ariel needs anything to turn into news. francis, izzy and volk bombed. the lawsuit is over. and he can't bash jake cuz he is shilling to work the tyson fight lmao

[@Induna123]

Also Conor fighting again. Maybe go back to beefing with Paddy or Schaub. Or try to puff up PFL like a relevant force? Scraping the bottom of the barrel here.

[@Know3ody]

Kind of like how you need something to moan about. If you think ariel is sad, look at yourself. ARIEL GETS PAID. Youre just emotional 🤡

[@tuffneggah]

ok ric@@Know3ody

[@alcottdevalte7440]

UFC 300 is much better than UFC 200. The promos and the poster so far have been a lazy and lame job. Even placing Jiri on the prelims instead of Bo is a big joke. Bo seems like a nice kid but he isn't the superstar the UFC portrays him to be but can understand the hype job they're doing.

[@DGillian6406]

If they wanted to put Bo on the main card they should’ve given him tougher competition! I think he’s ready, and so do they (apparently)

[@jmill5995]

We’ll see

[@alcottdevalte7440]

@@DGillian6406 The UFC is going to build him up first and keep giving him bums. Even Malley never fought someone good until 5 years later or something like that. Malley has only beaten 3 ranked opponents totally during his entire UFC career, which are Yan, Sterling and Chito.

[@DGillian6406]

@@alcottdevalte7440 but he is a superstar, already. With O’Malley, they weren’t sure

[@GodyArtDesign]

Bo will be superstar. He is the only one who live like a Champ. And he will smoke khamzat. This will a really big fight.

[@hedgefundharry]

47:54 NY Ric, the person who asked about favourite fruit thought you would choose tomato not because it's "hipster" but because you're a contrarian/devil's advocate for everything. Even if it means taking the worst take. It's funny that you gave Ariel grief for anticipating Kayla Harrison's fight over Gaethje/Holloway when 80% of your responses to OTN questions are devil's advocate/contrarian views that make us cringe.

[@TheRealCC3]

Whether he believes his own takes or not, why not offer an alternative response? Rather listen to that than just a bunch of people agreeing with each other

[@luckyspurs]

Forced Ric to be double contrarian and go with Apple instead.

[@AverageSchizoPoster]

Weasel

[@einfachpaz310]

The right answer is watermelon and apple are the most basic fruit. 🤓

[@truthpigeon1128]

Why would anybody buy these PPVs, they're awful now, I can't even watch 95% of them

[@luckyspurs]

Thankfully because in Britain UFC is a 1 to 6 in the morning thing and even Edwards and Aspinall are super unfamous. We only have 2 PPVs a year and the rest are free. And PPV in Britain is only £20 ($25). Not that I've ever bought one of them.

[@MikeYork-bn1mt]

I love all of my White brothers and sisters. May God bless us all.

[@likeitis5662]

Just use AI for everything, it already replaced everyone

[@sixonegfour2719]

Covered a whole lot of nothing. Thanks for telling me your fav fruits & getting a few “shout out” in there. F me.

[@FABCasso]

Can Conor win best actor if he is just playing himself? Lol

[@thisislilraskal]

( _Yawns_ )

[@edotball]

If you dress like ur going to the supermarket you dont pose on the red car park

[@thefacts6780]

Beta men talking about their cloths. This is what it has come to.

[@Lezzyboy87]

Americans more worried about nudity and swearing than violence, bizarre

[@yeahkevinn]

Let me guess, you're getting all your information from KZbin

[@wonkeydonkeyTV]

Feel sorry for Ariels wife taking her to a movie premiere looking like a cat lady

[@Lezzyboy87]

Wonder if Ariel could pay the fev players missing wages 😂

[@IratePirate28]

Click bait and just trash conversations. Get back to actually talking about Mma. No wonder why he got booted out of the space.

[@codywillard376]

Roadhouse is not fantastic please god stop the glazing

[@JLCsyr]

I absolutely can't stand is intro song so cringe

[@joshuataylor111]

Worst poster ive ever seen

[@mfs353]

ariel got wide hips like a female

[@lawrencehackett6479]

Who gives a f*ck about a poster..

[@COMBAT_-ey8zl]

UFC 300 is not worthy of ppv. I don't pay to watch UFC ppv. The UFC puts weak ppv cards. The UFC doesn't need any more money. I would only pay for BELLATOR because I follow them more, and it's only $10.

[@Know3ody]

You do know you can stream them in HD. This also helps the ufc because they use the streaming numbers when getting sponsorships 😃

[@iAmLegend22GS]

ariel has zero swag.

[@mrmolloy]

OMG please don't start some BS American intro like you are David Letterman show. That was soooo cringe.

[@84hottopic]

🎉🎉🎉🎉starstruck FOR SURE!!! ✨⭐

[@jayu9642]

THIS IS U. F. CCCCCCC. Fighter kicks the screen ** sparta style ** UFC 300 pops up

[@84hottopic]

🎉🎉🎉🎉

[@freddyflaco2622]

I couldn’t even watch half the movie. It was terrible and for children. Says a lot of you dorks

[@WatchMyKillcamz]

new york rick is boring