Arm®-based Video

[@DrewTNaylor]

"Do not use Arm's trademarks to... portray Arm in a negative way." Just like Anakin, they did this to themselves.

[@TheHackysack]

Oh, like Apple and the iPhone? lol

[@YourConsole]

at least according to US law trademark only exists to protect consumer confusion. So long are do not mislead consumers as to what you are identifying use of trademarks is fine. I'm surprised they keep such an obviously unenforceable statement on their website.

[@FennecTECH]

This is probably an example of the left arm not knowing what the right arm is doing

[@leroyjenkins1911]

You are infringing their IP

[@user-tj9gj2wx5d]

This reminds me about Windows subsystem for Linux (WSL). It's a very confusing name because it sounds like it's not Linux as part of Windows, but Windows as part of Linux. Microsoft was asked about this and they explained that the name of your product can't start with the name of another company. This makes some sense as you can see many products with "[Company name] [Product name]" name, like Google Photos, Microsoft Word, etc. It's dumb to trademark common words like Photos or Word, so technically companies reserve the right to use their company name as the first part of *something*. This makes it clear that this thing belongs to them, is an official product.

[@jayturner5242]

Still, they could have and should have named it Windows Linux Subsystem (WLS)

[@FarSeenNomic]

My problem is that Arm (and other companies in past) can abuse fake (or real, sometimes) legal pressure in the thousands or millions of dollars, to have someone destroy their own work. Arm sent this 'stop' request, and then they just _took_ the domains. Just because a normal person can't spend thousands on a lawyer. Wasn't it Allen Pan who got that thrown at him just a few weeks ago?

[@guyblack9729]

wow sometimes sharing knowledge can cost you an arm® and a leg

[@kelargo]

"Leg" assembly is a better family friendly alternative than using other body appendages

[@romsthe]

another good reason to move to risc V ...

[@szaszm_]

ARM has the trademark in the context of computer hardware, and she registered a domain with content in the same context, discussing the ARM architecture and IP. I think legally is ARM in the right here, but if I was in their shoes, I wouldn't have sent a C&D until it actually harms ARMs business.

[@linuxguy1199]

I would throw the letter away, make them bring it to court. Big companies shouldn't be bullying like this.

[@wlockuz4467]

You can't trademark a simple number like 386 but you can trademark a simple word like Arm?

[@TKDMwastaken]

in this context yes. but if you were in medical field it would be probably denied. Tradematks only apply in some context.

[@sundhaug92]

@@TKDMwastaken It varies, some trademark can be registered independent of field, but usually you have to trademark it withing specific areas

[@nathanielhill8156]

You can in the technology sector. You are right that it's too common overall, but it is probably uncommon enough to work as a sector specific trademark. For example: "ARM software tech support" would probably violate trademark, but not "ARM yoga".

[@n0rbert79]

I think this was just a overenthusiastic IT security guy trying to protect IP while not taking a good look. Probably just got a deepwep/darkweb search result with similar domain search and the analyst failed to take a closer look. P.S.: this is why automation does not replace sensible thinking and common sense. Just sending a mail to the site ASKING what the site is about first. PS, PS.: Personally I would fire the analyst, or the person who took this to legal. This is causing a huge reputation damage to the company. Just my two cents.

[@madasxyz]

I love the title of this video When you first see it its kinda confusing and intriguing But you get why it is like it is once you watch the video

[@hinzster]

Whatever their trademark quibbles are, I have a feeling this will lead to bad KarmA for Arm(R).

[@Kenionatus]

Afaik the fact that people use Arm to refer to the architecture and not the company actually is a huge problem. To quote Wikipedia: "A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized trademark to describe their similar products, unless the owner of an affected trademark works sufficiently to correct and prevent such broad use."

[@Jonas_Meyer]

Tell that to LEGO

[@ThekadaWr]

Arm can control how you can use their trademark, when they allow you to use their trademark, so the "Leg assembly" joke would not fall under that, since the whole issue is that the Author didn't have access to the trademark.

[@MeOnStuff]

@@tripplefives1402 You absolutely can trademark common words - but you can't trademark it universally. You have to get the trademark for specific classes of goods, and the trademark will only apply to those areas. E.g. here's a trademark for the word 'apple' that apple has in the UK: UK00001158660

[@hinzster]

Btw. this is why cars have so "funny" names - Toyota bz4X? What's a bz4X you ask? Well, it's a four-letter "word" Toyota can *trademark*. Same with the new Volkswagen vehicles id3, id4, id5, id7 (why no id6?) and idbuzz. Tesla seems to not have gotten the memo, since single-letter "names" (or -numbers) can not be trademarked because they're so common to use. Another stupid trademark registration was when Deutsche Telekom (mother company of t-mobile) wanted to trademark their specific shade of pink. Apparently (and luckily) you can't trademark a colour.

[@MeOnStuff]

@@hinzster Maybe it' a german thing but in most countries you absolutely can trademark a colour for use in a specific commercial sector. The wikipedia page "Colour trade mark" has some relevant info

[@dealloc]

​@@tripplefives1402 Not true. You can also trademark common words. An example of this is Target, Apple, Android, etc. Those words are registered trademarks under their respective commercial sectors. Apple has even been in disputes about the word "Apple" against Apple Corp ("The Beatles") for the use within the music industry, when Apple expanded their business to include music with products and stores like iTunes.

[@forbiddenera]

​@@hinzsterahckshually that's why the model 3 isn't the model e, Ford wouldn't allow it. It was supposed to be model SEXY but went with 3 because of that so S3XY .. 😂 Elon sucks at naming shit

[@RikMaxSpeed]

This is a growing trend, lawyers fishing for work IMO, even when people are actually advertising the company who’s then threatening them.

[@IBMboy]

We should move to RISC-V now even more quickly, RISC-V is the future, free and open source architecture

[@sundhaug92]

strongARM-ing? Can't say that, that's an intel trademark (possibly Marvell)

[@LostPhysx]

Companies used to pay to get domains they want. How is it possible, that now they sue you and you have to give up your domain without renumeration, even though you maybe paid a lot yourself to get that domain name?

[@motbus3]

Because law is broken. If you have money you control the law

[@nathanielhill8156]

I think they do have to buy it from you at a fair market value. Otherwise it is theft.

[@Supern00bmaster]

I will instantly click any LiveOverflow video with these weird fox ladies in the thumbnail. No shame.

[@enysuntra1347]

What happens when I write out ARM fully, Acorn RISC Machine? Or just call it the "Acorn"?

[@SproutyPottedPlant]

Produ Product(teeeeee emmmmmm) by Brand(Arrrrrrrr) ALL WRONGS RESERVED!!!!

[@Pfaeff]

8:32 "If you just wanna do it always completely right..." is one of the examples in the table listed as incorrect. The A needs to be capitalized it seems.

[@jakecrowley6]

Lol I also noticed that

[@Nape420]

Bruh how the fuck did they trademark part of the body 💀💀

[@AkshathKothari]

This is why I like to be safe and prefer to use x86_64 and aarch64 instead of amd64 and arm64.

[@yetzt]

lets make "Arm® stole my domain" shirts

[@Powertampa]

Can't trademark basic numerals... but arm... you know... the thing basically everyone has bar some exceptions. Yeah sure, makes total sense. Technically then when a domain with a trademarked name is registered and they don't come after you wouldn't that imply they aren't defending their trademark either? Cause I own a few domains that could do just that.

[@m4rt_]

RISC-V for the win

[@GIJOEG36]

Do you know, if the book is available in german too? I think this is heavy stuff for me and i would prefer if i didn't havd a language barrier to get started.

[@lynes2peters438]

Kill two birds while reading it in german! Sprachen lernen geht immer am besten, wenn man es während einer anderen passion macht. Dann lernst du beides gleichzeitig :) Plus fürs Programmieren sollte man auf dauer einfach die englische Sprache drauf haben. Die meisten guten Quellen sind leider nie deutsch.

[@GIJOEG36]

@@lynes2peters438 ich weiß, aber die Chance gab es.

[@loadingA1601]

We have to find new names for our limbs at this rate.

[@sundhaug92]

8:50 That's the company Arm announcing a new product, not the trademark, so no (r). Same at 9:02, they're talking about Arm the company

[@whme-b16]

I know the Arm architecture as aarch64 (arm64)

[@SirNetra]

Looks like Arm took a nice page from the Rust foundation

[@temolantern9091]

®

[@NeverGiveUpYo]

I call this bs. She's an icon in the arm ecosystem, maybe she just knows too much?

[@johanngambolputty5351]

Indeed a based video about arm.

[@sttthr]

Arm®-based is allowed(even encouraged), but Arm®-cringe will get you sued(and shouted at).

[@temolantern9091]

@@sttthr on mobile this comment displays fine, but on computers your emoji gives a 404 lmao

[@EstelonAgarwaen]

make something that clearly looks like infringing on "arm assembly" but assemble a prosthetic arm. lol. also, if you buy a domain that is on someones trademarked range, can you just sell it to them afterwards?

[@a.lollipop]

I thought dictionary words couldnt be trademarked????

[@MatthewHill]

Personally, I don't think you should even be able to trademark simple English (or other language) words, like "Arm," or "Word," or "Apple" (by itself and without the word "Computer" after it), etc.

[@Timmel7]

Lets use a 3 letter word that already exists. Totally plausible for trademark registration.

[@Merigold83]

Does that mean, you can't create a website called 'arm-workout' and write a blog, how to gain muscle mass in your arms?

[@drdca8263]

I think that would probably be fine because it is a different topic?

[@nathanielhill8156]

​@@drdca8263correct, most trademarks are sector specific. That means ARM Semiconductor has no valid claim to the ARM payment processing trademark owned by DRB Systems LLC.

[@DissociatedWomenIncorporated]

Is Linux gonna have to start calling it the “leg architecture”?

[@m4rt_]

I feel like literature should automatically be exempt for a lot of this. People should be allowed to make books about stuff (I get for some cases it probably should be not allowed, but that's the exception, not the rule)

[@mina86]

But she is, she just isn’t allowed to create an impression that what she wrote was official arm documentation. (And no, I’m not saying that in this particular case she was, I’m just addressing your blanket statement that literature should automatically be exempt).

[@dieSpinnt]

Thanks for the Video. But you are misinterpreting this. It is just ARM advertising that it is time now and we all should switch to f.e. RISC-V ... ;o)

[@OrbitalCookie]

Any trademark owner will have rules to follow and if they want to protect the trademark they will have to enforce the rules too. RISC-V is a trademark. However, it does not seem to have restrictions as strict as arm-less, so there is that.

[@northwesternbear]

We should get ".arm" registered as a TLD. Throw their legal department a bone so they're too busy to go after smaller fish.

[@kreuner11]

aarch64 is a good name

[@kreuner11]

I hope that cool fox girl is not ai generated :( It really looks like it

[@1vader]

"Leg assembly" isn't using the arm trademark to make fun of it though. Your video on the other hand ... ;)

[@wezzelinator]

Problem is, by law, they need to do this. If you don't "aggressively" protect your trademark, you will lose it. See 'Monster Energy' as a good example of how bad this can get...

[@PaulFisher]

true. there is definitely some element of “the law says you have to do this” here but even then, Arm (the company) conducted themselves poorly. it would be interesting to hear what a lawyer says about this, because as much as the law looks to hacker mindset like “this is a set of codified rules, I can understand this,” it often is not, particularly around trademarks.

[@mina86]

No, they don’t. This is a common misconception but companies don’t need to be that aggressive. Loosing a trademark is harder than people make it sound to be.

[@DrBovdin]

I guess that she morally won in the end because Arm (without the (r)) comes across as petty.

[@m_a_p]

Don't get me wrong, I think this is stupid and we live in a stupid world, but this is a textbook example of xeroxification. Arm is required to defend its trademark or it is in danger of losing it.

[@roboto_]

pretty ‘armseelig’ from arm :’D

[@exeqz]

always use ARM-based Exploits and not ARM Exploits

[@parabolicpanorama]

Lawyers stay being a leech as always

[@fluffy_tail4365]

I feel maybe trademarks shouldn't exist like this. People always being up impersonation as a problem but that is a crime by itself, no reason to restrict good faith actors. If companies want a specific domain that much they can shell some of their exorbitant dividends and buy it from the owners

[@mina86]

Impersonation is a separate thing and confusing people about source of a product (which I’m assuming is what you meant) is illegal because of trademark law.

[@cezarygrzanka4229]

So can I describe part of my body or should I tattoo ® on my arm®? that's stupid that company can own such general words, I think I gonna register main and HEAD so all git users would have to pay me a fee 🤔

[@motbus3]

Will anyone complain if I hurt my ARM?

[@jamesflames6987]

Domain names are what is validated by SSL certificates. If anyone can register domain names containing registered trademarks, this whole system breaks down. Even non-technical users are encouraged to confirm the domain names and valid SSL certificate icon when visiting a website. Have whatever headings you like on a web page, but don't authenticate the identity of your website as a registered trademark.

[@drdca8263]

I don’t think “contains a registered trademark” should be the relevant concept there. It should be more like “gives a false impression of affiliation with or endorsement by some other legally-recognized entity”. For example, I perhaps shouldn’t be able to get an SSL cert for a domain which indicates the site is endorsed by the Vatican, but should be able to get one that implies that is endorsed by Bigfoot, or which refers to the Vatican or to a trademark without suggesting endorsement-by or affiliation-with

[@TheBayru]

Uhm, no, it doesn't work like that. You can get an ssl certificate for any domain as long as you registered it and you can prove your identity as the domain owner. It just prevents spoofing ... And you can use web domains without certificates ...

[@jamesflames6987]

@@TheBayru I know you can do that. That's why companies use trademark law to protect their domains. My point is that a domain is not a page title, it's a definitive declaration of the identity of the organisation behind the page.

[@InsaneFirebat]

When the hand can't communicate with the brain...

[@Luix]

Do not make any h-arm to arm.

[@ichhassdievoll]

These lawers cost you an arm and a leg!

[@jokersterritory]

Bruh, you just have to give them the domain? Give me 25k per domain and you may buy it...

[@TechnicalHeavenSM]

What if someone is referring to ARM as an organ of the body in the domain?.. Can they still take it down like this 🤣🤣...

[@chris52000]

How is the word arm not generic but 386 is 😂

[@Toothily]

Referring to a domain name as an “IP address” is cringe right off the bat. Like a non-techie going “hello fellow kids”.

[@martinlaak]

Let's just call it poop architecture.

[@jagdtigger]

What arm did is braking the law, plain and simple. Trademarks only prevent confusion against competitors in the same sector...... (My understanding and not a lawyer.)

[@cylian91]

risc-V is better anyway

[@MrOriolsan]

Nice!

[@ShuAbLe]

For me it seems that if the domain was to be renamed Arm(R)-arquitecture-assembly it would be ok. It doesn't seems like a crazy request to me.

[@thatcrockpot1530]

Waiting until said domains are actually registered seems like a shitty strat to get your way when: 1. suing the company selling the domain is expensive and potentially a lost cause 2. regular people don't have the traction, resources and time to deal with this, even when their livelihood is threatened.

[@cygmoid]

Leg Assembly. Lol

[@Timm2003]

Thats a very ARMselige (german for pathetic) action... I think its good that arm gets a bit attention, i would really prefer the architecture to be open source. Its so widely used, that cant be good.

[@TKDMwastaken]

My guess it wast caught by some automated system and then followed up by lawyer as per procedures. And that is good (what if that was anything malicious). Website can be reinstated later once misunderstanding is resolved and proper trademark use is applied.

[@LiveUnderflow]

exactly. That's why I also waited before saying anything. But like in the video mentioned, Azeria wrote an update that Arm proceeds and she has to hand over the domains.

[@Mefistofy]

Forbidding making fun of the company feels like a threat on free speech. Shooting down websites that are helpful for developers using Arm®-based Arm® processors announced by Arm is rather stupid. May cost them an Arm and a Leg®

[@Mini-kyu]

Isn't it Arm(R) that's the trademark? Surely Arm is too generic to be a trademark? It's a bodypart for fluffs sake. Also, how is it against a trademark to make fun of something? They are being big poopooheads, there.. I made fun of them.

[@psdaengr911]

The company's original name was "Advanced RISC Machines Ltd. " The Reduced Instruction Set Computer architecture, is a conceptual architecture, not something owned by one company Unlike International Business Machines, and its shortened nonsense name IBM, the acronym encapsulating another acronym "Arm" -not capitalized- is a common English word. It could be challenged as a trademark that is not enforceable, because it is a common word and could refer to anything that the company chooses to do in the future. That;s overly broad. The rules created by the company are arbitrary and capricious. Taken literally, the letters that are "parts of its trademark slogan and logo", "The Future is Built On Arm", if removed from use in discussing anything that might tangentially refer to a product or service use similar to that offered by this company, would create ripples through the entire industry. eg The company AMD would have to change its name. The best defense against overzealous lawyers in this case is to point out that the company by its laxness in not enforcing its claim against every "misuse" from the inception of the architecture, has reduced the use of the word to the same status as aspirin - and unenforceable as a trademark.

[@JargonFootprint]

Lots of interesting food for discussion, but what's the point of this chaotic and outdated video editing style? Axial Cuts every half a second, is this a 2022 TikTok clip?

[@LiveUnderflow]

2022? Sounds like I'm up to date!

[@MichaelOfRohan]

Total trash, arm is open source on a hardware level as fas as the world is concerned. To hell with prop*rietizing commonly used architecture. If the world uses it, you should be inable to proprietize it.

[@excitedbox5705]

They can trademark a product name, sure, but they can not claim ownership over a word or phrase. I can arm myself with all the arm and leg puns in response to Arm's laughable legal claims. Not to mention their name stands for Acorn RISC Machine and has nothing to do with arms. This means you can talk about arm security all you want as long as it isn't in reference to their products or company. My Bosch saw features guards for arm security.