Art dealer Eva Presenhuber: Don’t expect to make a lot of money in first 20 years

Eva Presenhuber is one of most influential art dealers in the world. She owns galleries in both Zurich and New York and has also been in the selection committee of Art Basel. She tells us what it takes to make it into the prestigious fair and how to stay relevant in the ever-changing art market.
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Video produced by Tanya König / cosmotay

[@BisongArtGallery]

She is an inspiration. I’ve owned my gallery 7 years. I hope to have multiple galleries around the world.

[@leslieseale9761]

A significant collector friend in NY says the art market is controlled by billionaires. Galleries will sell pieces to higher profile or wealthier collectors to prop up their artist. (Think artist resumes). Also some dealers bemoan that younger folk are less likely to buy and collect. Interesting conversation. Ty

[@mypointofview1111]

It seems to be this way due to the ability of multimillionaire buyers being able to offset their art purchases against tax.

[@juliopereyra4615]

Muy buena entrevista, buen encuadre

[@straiph]

Eva said-the relationship to the artist is much more important than to the relationship to the collector.

[@jameswalsh2427]

Great interview thank you very much. Greetings from James J in Limerick city Ireland 🇮🇪.

[@brentrazz6355]

It's art about money. Yes, if you a culture vulture. Money can be made making art but that's not the sole purpose of the art.

[@frankchineainguanzo2850]

And we artists dream the dream with our eyes open.but yes we need people like you ! I'm cuban born.❤ All the best to you!

[@curiousnomad]

She seems so honest and open, and is all about the art. No BS. And she knows great art when she sees it. I love how she describes not knowing what she thought about work, and going on her feeling. Also, about dealing with artists and how after all, they’re sensitive people. And, art is not about money... culture is the only necessity.

[@charlesreyna1788]

So glad that the paradigm is shifting for those who don't want to go this route.

[@creativeartbyluvensky]

Great interview

[@hugomarkl6572]

That's correct. This is an extremely simple story and the story sounds like a metaphor, but it's not a metaphor, it's real. Depending on the region in which you live, it may happen that there are large old trees. And it happens that you climb a tree as high as possible and then get stuck. Fear and despair kick in because you understand that you cannot go back down. This is the time when the whole situation and other people become an integral part of how that situation is unfolding for you. You need others to get you off that tree and take you where it's no longer dangerous for you. We depend on people who understand such situations. When you trust a world of people who tell themselves the easiest thing is to do nothing for you. Then you will not come down from this tree. If you depend on people who convince themselves that only their own benefit counts, then you die on this tree. Artists are actually putting their very existence at risk. Artists are also laughed at for this.

[@antwortmir4451]

I love her.

[@minzhang716]

i like her, so straightforward

[@wadeekaji]

Thank you so much for sharing her career. I'm really into art. If i can become art dealer it would really wonderful.

[@Ragebooms]

Same here and I'm from South Africa maybe we could try form a dealer relationship?

[@Jerriska]

@@Ragebooms I'm also from sa and I'm looking for an art dealer

[@faridabdulbaki4286]

Thanks for shiring

[@rr7firefly]

Yes, art has become very commercial. Like fodder for entertainment. The people who go to gallery openings are sometimes just looking for a social event. The art on exhibition is secondary or irrelevant to them.

[@cliffdariff74]

Persian?... how she wears the shirt is really funny... it's great. 😃

[@clarissajohannastaiger46]

11:30 USA is more excited/connected

[@marceltzara3253]

Eva makes an incredibly important point about New York becoming the art market centre after the 2nd WW but fails to also explain that because of the 2nd WW America was the haven for the artists from Europe that made America a possible centre - on another point it is fantastic how Eva deals with Tanya's banal question about beauty, it shows how she really does know what art is; not every dealer knows what art is...

[@leslieseale9761]

What is art?

[@cliffdariff74]

well, Pollock, Raushenberg, Twombly, Warhol, etc did not come from Europe

[@jaylucas8352]

Europe was stuck on its history. America had no culture or history

[@chomsky72]

Sure. 20 years if you solely rely on the gallery system. But that's no longer the only path.

[@cliffdariff74]

those sculptures are okay, but the faces seem an add-on.

[@VeryPrivateGallery]

The profitability (net profit margin) of an art gallery is like 10% in Europe. It’s not as glorious but it is still a very interesting business.

[@jonaswunderkind4580]

A lot of based vibes. Love her.

[@guyruebens7915]

Tof groeten van Belgium

[@bloochoob]

I can’t understand why anyone would do that to their hair, she looks like Boris Johnson after a wind storm. Eccentric arty person I guess 🎉

[@skanskar]

silly interviewer thinks art is about money. Culture and eating are a necessity. Exactly.

[@mypointofview1111]

Typical art gallery owner, pretentious. Don't do popular art we want to keep all the profits for ourselves

[@decnijfkris3706]

The thing is who likes cold European arts? Then give me flat and warm American commercial artwork, or old masters ..something good.

[@emc2568]

These art dealers are so boring, she couldnt sell me anything!

[@arthurwild2046]

Obviously you won't buy anything with true value.

[@jaylucas8352]

You can’t afford it anyways be serious

[@sambo7499]

Horrible English, by both parties!

[@robertmcdonald8042]

shut up chap, hows your german? Dont shit on non native english speakers, be supportive, if not, close your own mouth. You may speak english, doesnt mean you speak sense.

[@curiousnomad]

I understood everything that was said. They probably each speak two or three languages.

[@arthurwild2046]

She is an art dealer, not an English teacher.

[@cliffdariff74]

huh??? that's dumb.

[@ellesunshyn]

I understood everything. Can you speak their languages fluently?