Artists Should Focus On Apple Music Over Spotify?...Here's Why

[@MrBigo27]

Many artist are sleeping on Pandora. My artist biggest numbers are coming from Pandora and that is increasing her Shazams and Apple Music Streams. Also pushing her youtube streams up on some of her song.

[@Antoinethecool]

Any tips or tutorials on scaling via pandora ? Maybe brandman and " I'm Kohrey" will cover that on a episode 🤔

[@Antoinethecool]

W

[@MindWideOpenOfficial]

Same here, my biggest numbers are currently coming from pandora. And the free promo they offer is great!

[@NORBZMUSIC]

@@MindWideOpenOfficial That's great for you guys - chances are you won't know what/why this is happening. The algo likes you, your packaging is nice, the content is good, the userbase playlisted you, the DSP highlighted you, etc etc. If you're getting traction I wouldn't mess with it too much, just do more of exactly what you did. I have certain artist names absolutely popping on some platforms and looking dead on others, and there's no rhyme or reason to some of it but scaling fast is a must when it happens.

[@therecipe415]

I been telling all my rap cat peers for the last year pandora is the ticket the promote this song or featured has yielded me 20k free streams, they let you add a message to your fans they can hear stop sleeping on pandora singers and rappers Amp playbook know about it

[@ironlionworldtv]

So basically we need to be told to look at our Distro Kid (for example) "breakdown by service" stats. Thats where I found what you guys are discussing. And YES , Apple Music has been paying me the most with Spotify not far behind but I'm stunned by this. It amazes me how the music business is being controlled by these top tech companies who create savvy marketing strategies to gain the most listeners. Strictly business! Beautiful day to have entered this convo,I give thanks!

[@therecipe415]

Apple does pay more, streaming download combo, I’ve gotten some nice sales from apple but in terms of pure free promo they offer which translates into streaming dollars I’m up 40.00 of 2 songs I featured pandora, moral of the story I wish more artist focused on the other half of the back which are the mechanical royalties I Rarely ever here anyone speak upon Harry fox mlc music reports SoundExchange ascap bmi music match lyric match list goes on and on literally 64 pay sources for every one song you release. But hey I’m just here to motivate n educate

[@ironlionworldtv]

@@therecipe415 I hear u bro , facts, I'm learning ,didn't know it was that many though, dayum ...💪🏾

[@Tarriq]

When you say focus, what does that mean? Don’t we push ads with a link that directs to multiple platforms. I’ve done only to spotify if trying to hit the algorhythm as a test

[@no.22onthebeat]

I prefer using Apple Music personally but playlist opportunities make me direct more traffic to Spotify for my music

[@AyoMillz]

Spotify is a great discovery tool. I think that when you think about average demographic of Urban and/or Pop artist they should be targeting Apple Music. Majority of young people use an iPhone; it's cool. Apple Music is already apart of the ecosystem. When I think of myself; I use Apple Music because as a Verizon user its already included. I too am one of those who then go and purchase music that I support.

[@ironlionworldtv]

Dang 4 real, this ish crazy! Wow! Y'all fixing all my business problems! Keep talking , praise God these days! Amazing! Reggae been a hard nut to crack in Spotify from in the states , now I see why. I thought it was race-ism.

[@ironlionworldtv]

Try being a Black American reggae artist with music you know can heal your people like Bob Marley did for Jamaica, spiritual corn, but you can't get it to them! Serious business! RASPECT 💚💛❤️🇺🇲🇯🇲🇪🇹

[@iamlatwan1338]

Y’all just gave me clarity out this world with ads. Much appreciation!!

[@darkskinwhite]

I don't really see streams being a big part of my business model as far as bottomline, but I need to be pretty famous to have the impact I want to have, so at least as it sits that'll mean I have to be big on streaming

[@Dizzy808]

how do you focus on 1 if when you release on dsp it goes to every store? do you mean far as pushing people to your apple music page instead of Spotify?

[@JRClark]

as an independent artist I like Apple Music because Spotify promotes a culture of fake streams......I have a new song that will be playlisted on Apple Music this Friday and I get to learn where my streams come from

[@mandem888]

Spotify left russia. Yandex music (yandex the Russian google) took majority of the market share. Main DSPs out there VK Music , Yandex Musix and Sberzvuk

[@ironlionworldtv]

Thanks, finally clarity, I knew some of these apps didn't matter to me! BIG VIDEO HERE 💪🏾🇺🇲🇯🇲🇪🇹 I wish y'all took it further and spoke genre specific like what's best for reggae?

[@WeAreRGM]

Certain records for some reason do better on different DSPs. For example it seems to be that Pop stuff we release does better on Apple Music. Though more Alternative records do better on Spotify. Maybe something to do with the curator we are connected with but 🤷🏽‍♂️ I think find the ones you want to Focus on and focus on driving traffic to them.

[@WeAreRGM]

Isn’t it funny also that Apple doesn’t have bots. They only place you can buy bots are on Spotify…. Find me a company that promotes to Apple Music?

[@JustinJ]

​@@WeAreRGMA couple companies sells bots for Apple. But not as much as Spotify..

[@AyoMillz]

My record "Flaws N All" with recording artist Sonta is about 7M streams on KZbin (collective official channels), 7M streams on Apple Music but just crossing the 800k threshold on Spotify. We had a delay delivering to Spotify driving an exclusive availability campaign for a few months. Even then; the drastic difference in numbers only further suggest where the core of her fanbase goes to digest music.

[@ironlionworldtv]

I'm a lil brand owner selling my own productions , thanks for the extra insight! Would love to learn more of how you get them type numbers ,I'm trying to become a true indie label.

[@Calicrazedbeats]

Great tips 😊

[@NoahJonesNews]

Those spotify bots are working lol

[@nostalgiaprobe]

🤣 💯

[@ParrisCrockett]

the legends know what they talkin bout, pay attention !

[@darealphantom]

It’s been a subconscious focus on Apple Music from the beginning because the majority of people that listen to my music has an iPhone or apple device & Apple pays more per stream. Spotify is a struggle

[@NORBZMUSIC]

I publish as a ton of different artist names in pretty much all (even obscure/abstract) genres and regions and stores/platforms. It boils down to 3 metrics: 1. Payout per region. 2. Payout per genre 3. Payout per DSP. Example: A million streams coming to your afrobeats from Africa streamed through spotify will give you a horrible payout. A million streams on your background music streamed in the US on Apple and you're making the most. The best payout is actually from playstation last I checked, but good luck targeting that. Spotify is simply a different beast than Apple. Spotify is like Walmart - and Apple is like... well the Apple store. Different demographics of people/listeners and a way better experience. Spotify is very open to spam/A.I. (aka boomy) and having to please the major labels plus utilize their own platform to make money internally from their own resources/music/playlists where Apple is very clean, strict, and they take care of catalogs and users/artists better. I admit, I make the most money from my catalog from Apple, but I strategized it to be that way only after years of observing who pays out the most for what and vice-versa. Amazon is also starting to show up in my reports as earning more and more on certain artist names/efforts and it's random but that platform is also messy and easy to exploit therefore lot's of generic spam and AI music being injected into everyones accounts. There's also retroactive stuff that doesn't do well until a year later and suddenly it pops due to the genre popping again or the algo choosing you for whatever reason.

[@shazam8740]

I just want to know that do Meta or Fb fuck up Spotify algorithm or not??

[@SpeezyOTB]

Lmao soundCloud, 2.0. I’ve actually noticed over the years. I’ve always done better on Apple Music than Spotify but Spotify has the numbers publicly visible so it’s like you have to be doing something over there for the sake of social proof. Apple also pays more so that’s a plus.

[@diegogonzalez2511]

Its because Mexico is the number 1 consumer of spotify and if you want all those streams organicly and fame, you have to conquer mexico!

[@NORBZMUSIC]

This is a false positive though - I have artist names that get millions of streams from latin speaking territories and the payout is absolute shite :). I've had to turn artists away after seeing their streams being wowed but then seeing their incomve being letdown. I had this happen my afrobeats account too. If you can get people IN english speaking territories playing your foreign music it's a huge win, if you're getting streams from non-english territories then even on the best payout DSP's it's still tiny in comparison. I'll make way more with 100K streams in the US/UK/CAD/AUS/NZ on apple, than 10 Million streams from Mexico/latin places on Spotify.

[@diegogonzalez2511]

@@NORBZMUSIC i commented based on streaming, not payout. Mexico gives you the fame for you to capitalize on live events or whatever else you want when you tour in the US. You can see in artist live in mexico for $15 dlrs general admission, and here in the states your paying easy $100 just to get in venue.

[@NORBZMUSIC]

@@diegogonzalez2511 Fair point - I'm just stating the actual payouts for those targeting foreign genres/regions and expecting the same numbers :).

[@gvngbvngiggy]

No its not lol it doesnt even have half as many users as usa where do you get this information from

[@NORBZMUSIC]

@@gvngbvngiggy Like I said I look after and have access to data for hundreds of artists in different niches and there's a lot more to it than 'I make urban music and Spotify pays best/most streams'. Half the users but the users themselves are a whole different demographic of people places and payouts.

[@blackcatt5657]

If I listen to your music on Apple Music and add it to my library I’m most likely going to stream it 1000 more times that year

[@PiffMartiTV]

Banger

[@diegogonzalez2511]

Mexico doesnt use Apple music. They are Spotify!

[@themoneyman1752]

I never ever used Spotify before

[@BigTee513]

Spotify was founded in Sweden which probably makes it the European standard I believe, and I think it also has to do with in the US apple products are heavily imbedded into our society.

[@gvngbvngiggy]

Yeah except most spotify users by country are american and almost triple apple music users. Spotify wasnt even available here until this year and it still might not be in some european countries.

[@blackcatt5657]

Apple Music ain’t gone have no bots haha

[@goldenstar_1007]

😂😂