How To Select Colors: Step By Step

[@anwarbj49]

This KZbin presenter has a unique teaching style that makes complex concepts easy to grasp.

[@ro3843]

I just started watching this guy's videos (not flux, but this particular speaker) and he explains things in a way which finally demystifies alot of it for me. After way too many videos explaining the basics, things really "click" when he explains them.

[@MattBruntonUK]

Appreciate you taking the time to say so. ✌

[@agustinvis5720]

Same!

[@TheDyingPlant]

Yeah he's a very good teacher

[@nothingspecial9370]

His name??

[@juanorttega]

I adored his video on GRIDS. Top tier stuff

[@sieggee]

WOW! I've been studying design again, and picking colors for a project brings me a bit of insecurity even after years of working with it. This lecture was SO good. Thank you for breaking down so many elements in a simple way. The examples were extremely helpful!

[@Jasper.B]

Great video, I really appreciated how Matt takes his time to explain things at a real human pace, rather than super fast cuts from point to point trying to make the shortest clickiest KZbin video out there. I've watched a few videos on color selection and one thing that none of the designers seem to mention is the difference between RGB and CMYK color spaces. Sure a lot of branding is done in a digital RGB space these days, but if you are working with a company who is planning to print a whole bunch of things, then choosing a super bright green like in the first clothing brand example "Hip", the client is going to struggle to get the neon green that was chosen as a brand color unless they source special inks and ultra specialist printing services. I think the client would be kind of disappointed to find out right at the very end they can't easily print their products from standard printing sources, so I wonder why it never seems to get mentioned as something to consider/discuss with your client when choosing brand colors?

[@FluxAcademy]

Thanks! Great note. We always recommend providing both RGB and CMYK references for client's brand colors.

[@saschatribula2650]

I absolutely love how Matt Brunton teaches and his style in general. He has the ability to break things down so clearly to a point where you're able to understand the very essence of it. Let me buy you a beer one day. Huge thank you.

[@ShreyashKadam-g1d]

Matt is the best speaker on this channel! Love the way he lays the difficult things out so simply and in easy to understand manner.

[@jonaskarlsson5901]

so you are a master at selecting colors now?

[@monikanosek309]

Working on a branding project now and accessibility standards pose an interesting challenge to this process! I would love to see this process updated with AA standards in mind :) Great video.

[@FluxAcademy]

That's a great point. Accessibility is definitely important!

[@MultiSciGeek]

Not just colour, but I'd LOVE to see an in-depth video on: fonts, spacing, website/app structure, images, graphics, button styles etc. I feel I can design alright, but getting that theme together for me is by far the hardest part - how to transform the ideals, mission, services, target audience, constrains of a project or company into visual language. Once you get that - damn, it's just pure flow, because essentially you're reusing the same fonts, elements, structure rules across the board. Kinda like a Fibonacci sequence, where many of the basic parts add up together to create the whole visual experience. So yeah, please do consider a long video on that as well!

[@FluxAcademy]

Hi, Check out our previous videos and playlists where we cover several of the things you've mentioned, including another video by Matt just on fonts. Have fun! 😄

[@MultiSciGeek]

@@FluxAcademy Alright will do. Thanks

[@byarejee]

very good and complete guide, watched it in one breath and it felt like 5 minutes. thanks very much!!

[@FluxAcademy]

Love that. Thanks!

[@vycos-zen]

as a developer i am facing a challenge to create design to visualize web app concepts, and this guide is super helpful! thank you

[@retromograph3893]

This guy is really great, I learn a ton from his videos ….

[@danquixote6072]

Nice to hear explicit mention of color tone. Very helpful. The video also shows the importance of a good key light on the subject. What a contrast when it goes off. The image with the key lighting was fantastic, super professional.

[@2013nicolas]

Love this video. Thank you for the clarity it brings to my overall knowledge of amateur in design. I'm a project manager in education (former colorist-hairdresser) & all this matters to me. Brilliant!

[@FluxAcademy]

Glad it was helpful!

[@james8356]

He’s making us trust him by using a blue background in the camera view!! Great video, thank you!

[@sergiobernardi1865]

i love the way you explain everything making it so understandable :)

[@vezirmertcan]

Thank you. I had a try on Adobe's color page. But it was somehow not clear for me what to do. Now I have an idea.

[@Bahomar]

amazing content, thanks for putting in the effort, makes it fun to watch and learn

[@FluxAcademy]

Thank you. Glad you enjoyed it!

[@joshuaogah587]

Thank you so much, Matt. I'm an upcoming designer and have been learning a lot from your videos. Please could you also make a video on how to use typography, flawlessly? Thank you!

[@bmxadict1816]

Nice blue background.

[@silviazac7492]

Very useful. Thank you very much! I like that you said an actual human will help us out if we have issues with downloading. So unique nowadays.

[@calin6074]

Great video Matt!

[@oussamamajid2210]

A big bigup from Morocco to Flux team, one of my favorite KZbin channel on this planet, great free courses and powerful energy and inspiration we got from your videos and thanks fro your effort and sharing with us your experiance ♥️♥️♥️

[@KOBE42__]

Wicked video thanks! Cleared up a lot of questions I had about colour selection. Love the northern accent as well mate! Manchester? Leeds?

[@attaboy8422]

Really well explained and showcased. This video is gold and worth every second. Thank you!

[@FluxAcademy]

Glad it was helpful!

[@HiMotionAndDesign]

Wow! Stunning lecture! Thank you so much. Several things clicked for me throughout this lecture. Being methodical in this way creates the sort of umph I’ve lacked in my designs. Can’t thank you enough.

[@hfortenberry]

I liked that demonstration on the Royal Family. That was pretty funny. LOL

[@k16e]

This was not bad at all. Actually quite good. Thanks, Flux.

[@MattBruntonUK]

Do you struggle with choosing colors? I did for a long time... hope this helps. ✌

[@WavePalette]

Also you can select colors by the wave method of building color palette

[@joemacneil4303]

Thank you Matt, for your clear and well ordered presentation style and content/subject matter...Your breakdown of colour and also homepage layout principles has really helped me to think critically about the choices that I will have to make as I'm assembling first thoughts and wire-frame drafts for my new website.

[@danieldey]

Thank you for this video.

[@anilworldwide]

Thanks Flux Academy !

[@BigSmoke-r9w]

Cool guide bro!! Very helpfful mah man

[@kramyshan8121]

Nice job! Your facility to explain web design is really astonishing. I have struggle for a long time to catch on color picking. Thank!

[@leanev4019]

The websites at 27:08 and 27:48... I kinda like them lol.. haha the colours on the Beauty products I think is suppose to appeal to a younger audience, while the supplements gives me a simurair feel, almost like they are focusing more on audience and feel combo.

[@yuzhao5883]

really professional speech

[@prakashbhol]

Thanks buddy. Your lectures are always interesting

[@Lifestartat40s]

i like that united sodas colour ideas

[@jennysjourney02]

I agree with the other comments that this is very detailed and explained well. The good and bad examples really do help. I do have a question. If your client already has colors and they just want their site updated but wants to keep their colors and they don't quite work that well together. How do you go about that? I understand you can give suggestions and explain why they don't work together but they're adamant about keeping those colors.

[@jfosterdesigns]

One thing I have started doing is asking questions. Like asking them why they chose that color palette and how they want it to affect their audience. What do you want your audience to think, feel, and do? Many business owners choose colors because they like them, not because they will actually affect their customers. I try to help them understand that a business is for your customer, not for yourself.

[@jennysjourney02]

@@jfosterdesignsgreat advice, thank you.

[@jfosterdesigns]

@@jennysjourney02 Glad to help!

[@shikangaharriet6144]

Thank you, for a wonderful presentation!

[@FluxAcademy]

Glad you enjoyed it!

[@davidsagbeniga]

Yeah, thanks for the great insight. Is there an offline version of this tool. U can not always go online to use this. Thanks

[@iAbhinavSinghal]

Awesome video, would become my next go to inspiration. It would have been mega awesome if you could also add their responsive designs as well.

[@AfaqAwan-l6n]

Thank you for this very interesting video

[@AAAAAAAAAAAAAAAAAAAAAAAAB-w9u]

Excellent. Thank you !!

[@priyakushwaha4976]

You are best teacher ❤️ a little problem here Your video circle is hiding the screen

[@murat_yurttas]

Great work, Matt.

[@wothisthamzin]

Very helpful tools here. Thanks

[@MsMelanie117]

Really cool! I learned a lot with this video.

[@tandiaa]

this guy is the best!!!

[@alexuqt]

this video is really good

[@FluxAcademy]

Thanks Alex!

[@MsFelixKatz]

Totally fu*cking excellent. Thank you.

[@Kateule33]

great explanation!

[@jayeatienza4646]

Great and very helpful video!

[@hassanbilal1951]

Thank you .. much useful

[@przemyslawjaworowski]

thx, a lot, great explanation!

[@bonniehoke-scedrov4906]

Great video! Thanks!

[@hendbadawi7966]

it's very helpful video and thank you for e-book

[@DanHoye]

Such a helpful explanation!

[@alirez_art]

just amazing well done

[@ethernick]

Conservative design, understood

[@dianabolatova]

Thank you for the video 😍 but I can’t download the book

[@rckta]

Colors are pretty

[@biglillthings]

Thank you so much

[@alishersaparov8098]

Great content! A little error at 1:22, you saying number four but displaying number three there

[@shpeedy9320]

good stuff, thanks!

[@MattBruntonUK]

You're welcome!

[@stuart2151]

Exellent video!

[@amandabiwoye456]

Hig Value as ever! Thank you so so much!

[@zagbaleeric3706]

Which books can you recomanded to learning how to use color? Thanks a lot...

[@ashiksdesigns5748]

Thanks

[@YasirAli-sj5ql]

Such a nice video ❤❤

[@ARINZEBREAKTHROUGH]

Your video is nice... I am trying to download the Ebook but the button isn't responding...

[@adibsantos4959]

Great content!

[@LauraNelson-rc2cd]

good job! go on!!!))

[@AliKiani7887]

Really nice video. 29:10 Please make video about Fender guitars body colors😍😘🙏

[@FluxAcademy]

Matt would love to, but he might need to start another channel for that!

[@mr.fanstastic9010]

The purple designs are starting to make me feel like i'm gonna throwing up

[@soken261]

merci beaucoup !

[@onimaroefetie1633]

Where can I get the ebook

[@TimandLauren]

Does black and white not apply to the 60/30/10 rule?

[@idynamicstudios8767]

Awesome tutorials.. however I cant download the e-book. Download link not working

[@paomaipress]

THank you verymuch

[@Rimuru346]

If i do dark orange , with a light yellowish green what that go well together ?

[@oyewumiquadri6493]

Hi there Matt and thanks for this amazing tutorial! Just that the free e-book download links back to the landing page making it unable to be downloaded. Please can you check this out so we have access to your book as I really enjoyed watching this video and would totally be delighted if I can get the color psychology book to it. Thank you :)

[@FluxAcademy]

Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.

[@FarhanMia-h8l]

Great

[@sashashalmina]

Nice

[@jonaskarlsson5901]

At work I'm developing a web app and they use red buttons for deleting/cancel, blue buttons for editing/info, green buttons for saving/adding, green background for a specific column on a table and yellow background for another specific column on the same table. Does this really work? I feel like the web app uses way too many colors and do not follow the 60/30/10 rule close at all

[@everythingstella6927]

lovely

[@NiiAbe1]

which font did you use for "clothing collective'?

[@evaflor2442]

How is this free? Im a designer and nobody explained me color choosing so clearly

[@majoralter]

Where are the workshop videos???

[@sany5448]

informative

[@SWINDISA]

I tried to download the free ebook and it wouldn't respond. Could you send me a better link?

[@denisehernandez7]

my split complementary looks different. Anyone know why?

[@andresep]

I ended up even more confused! 😅

[@k4n4z03]

10:35

[@manuel-schneider]

28:41

[@jokanstudio]

Only the "Before you start is a masterclass" xD what's next ??

[@playpiano2264]

Where is Greg the color man!

[@Saajnaa]

please add Hindi track like Mr beast 😢😢❤

[@TragicGFuel]

School nhi gya tha?

[@SoulStitch1111]

I can't say that I agree on the colors. The "over 40" colorations for the clothing line is drab, decaying. The HIP green is too neon, nauseating. When you're color sensitive, colors are experienced in the body. My tummy is flip flopping. Also, the link for the color book drops a non-working link in my email. Tried opening the link in another tab, it just flashes and nothing. Tried open in new window. I got a window, blank. Inspected, it's an empty page. Just the start of the head html.

[@shyamp992]

The black and green is perfect for young gen clothing, can’t say the same of other combination, needs more tweaking. Color sensitivity is a exception and not a rule, so i guess that’s not who all brands are aiming to satisfy.

[@adekoyasamuel8788]

your resources are leading to nothing basically back to the main page. Check your links. Someone ser the href value to the hero section

[@FluxAcademy]

Hello! Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.