How To Select Colors: Step By Step

Nine out of ten designers struggle with choosing colors because they don't have a clear process. So in this video we’re going to solve that with demos, examples, and a step by step guide that will help you increase your confidence in selecting colors.
Download our Complete Guide For Choosing Colors E-Book 👉 bit.ly/3BD0oOk
📽️ CHAPTERS
00:00 - Intro
04:00 - Before you start
08:39 - Selecting colors
12:50 - Recommend tools
32:34 - Establish some rules for usage
35:09 - Reviewing your work
⬇ How are you enjoying this series so far? Let us know in the comments. ⬇
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Thanks for watching our video!
#Design #Branding #colorpalette #graphicdesign

[@HarmonyHavenNew]

This KZbin presenter has a unique teaching style that makes complex concepts easy to grasp.

[@ro3843]

I just started watching this guy's videos (not flux, but this particular speaker) and he explains things in a way which finally demystifies alot of it for me. After way too many videos explaining the basics, things really "click" when he explains them.

[@MattBruntonUK]

Appreciate you taking the time to say so. ✌

[@agustinvis5720]

Same!

[@TheDyingPlant]

Yeah he's a very good teacher

[@nothingspecial9370]

His name??

[@juanorttega]

I adored his video on GRIDS. Top tier stuff

[@user-jy4sy1jm7s]

Matt is the best speaker on this channel! Love the way he lays the difficult things out so simply and in easy to understand manner.

[@danquixote6072]

Nice to hear explicit mention of color tone. Very helpful. The video also shows the importance of a good key light on the subject. What a contrast when it goes off. The image with the key lighting was fantastic, super professional.

[@HiMotionAndDesign]

Wow! Stunning lecture! Thank you so much. Several things clicked for me throughout this lecture. Being methodical in this way creates the sort of umph I’ve lacked in my designs. Can’t thank you enough.

[@joemacneil4303]

Thank you Matt, for your clear and well ordered presentation style and content/subject matter...Your breakdown of colour and also homepage layout principles has really helped me to think critically about the choices that I will have to make as I'm assembling first thoughts and wire-frame drafts for my new website.

[@prakashbhol]

Thanks buddy. Your lectures are always interesting

[@saschatribula2650]

I absolutely love how Matt Brunton teaches and his style in general. He has the ability to break things down so clearly to a point where you're able to understand the very essence of it. Let me buy you a beer one day. Huge thank you.

[@kramyshan8121]

Nice job! Your facility to explain web design is really astonishing. I have struggle for a long time to catch on color picking. Thank!

[@foad-xo1296]

The way u are teaching is unique and really straight to the point the whole video is full of important informations I really learned a lot THANKS!

[@oussamamajid2210]

A big bigup from Morocco to Flux team, one of my favorite KZbin channel on this planet, great free courses and powerful energy and inspiration we got from your videos and thanks fro your effort and sharing with us your experiance ♥️♥️♥️

[@MultiSciGeek]

Not just colour, but I'd LOVE to see an in-depth video on: fonts, spacing, website/app structure, images, graphics, button styles etc. I feel I can design alright, but getting that theme together for me is by far the hardest part - how to transform the ideals, mission, services, target audience, constrains of a project or company into visual language. Once you get that - damn, it's just pure flow, because essentially you're reusing the same fonts, elements, structure rules across the board. Kinda like a Fibonacci sequence, where many of the basic parts add up together to create the whole visual experience. So yeah, please do consider a long video on that as well!

[@FluxAcademy]

Hi, Check out our previous videos and playlists where we cover several of the things you've mentioned, including another video by Matt just on fonts. Have fun! 😄

[@MultiSciGeek]

@@FluxAcademy Alright will do. Thanks

[@sieggee]

WOW! I've been studying design again, and picking colors for a project brings me a bit of insecurity even after years of working with it. This lecture was SO good. Thank you for breaking down so many elements in a simple way. The examples were extremely helpful!

[@user-gl5ro4kc9i]

Such a helpful explanation!

[@retromograph3893]

This guy is really great, I learn a ton from his videos ….

[@k16e]

This was not bad at all. Actually quite good. Thanks, Flux.

[@jayeatienza4646]

Great and very helpful video!

[@vycos-zen]

as a developer i am facing a challenge to create design to visualize web app concepts, and this guide is super helpful! thank you

[@calin6074]

Great video Matt!

[@danieldey]

Thank you for this video.

[@user-kn4oi9oh4i]

Cool guide bro!! Very helpfful mah man

[@alirez_art]

just amazing well done

[@MsMelanie117]

Really cool! I learned a lot with this video.

[@hendbadawi7966]

it's very helpful video and thank you for e-book

[@silviazac7492]

Very useful. Thank you very much! I like that you said an actual human will help us out if we have issues with downloading. So unique nowadays.

[@murat_yurttas]

Great work, Matt.

[@przemyslawjaworowski]

thx, a lot, great explanation!

[@wothisthamzin]

Very helpful tools here. Thanks

[@amandabiwoye456]

Hig Value as ever! Thank you so so much!

[@tandiahardcastle9001]

this guy is the best!!!

[@iAbhinavSinghal]

Awesome video, would become my next go to inspiration. It would have been mega awesome if you could also add their responsive designs as well.

[@bonniehoke-scedrov4906]

Great video! Thanks!

[@biglillthings]

Thank you so much

[@hassanbilal1951]

Thank you .. much useful

[@bmxadict1816]

Nice blue background.

[@KOBE42__]

Wicked video thanks! Cleared up a lot of questions I had about colour selection. Love the northern accent as well mate! Manchester? Leeds?

[@Kateule33]

great explanation!

[@james8356]

He’s making us trust him by using a blue background in the camera view!! Great video, thank you!

[@vezirmertcan]

Thank you. I had a try on Adobe's color page. But it was somehow not clear for me what to do. Now I have an idea.

[@joshuaogah587]

Thank you so much, Matt. I'm an upcoming designer and have been learning a lot from your videos. Please could you also make a video on how to use typography, flawlessly? Thank you!

[@attaboy8422]

Really well explained and showcased. This video is gold and worth every second. Thank you!

[@FluxAcademy]

Glad it was helpful!

[@2013nicolas]

Love this video. Thank you for the clarity it brings to my overall knowledge of amateur in design. I'm a project manager in education (former colorist-hairdresser) & all this matters to me. Brilliant!

[@FluxAcademy]

Glad it was helpful!

[@shikangaharriet6144]

Thank you, for a wonderful presentation!

[@FluxAcademy]

Glad you enjoyed it!

[@phyllishofberg2507]

Totally fu*cking excellent. Thank you.

[@yuzhao5883]

really professional speech

[@YasirAli-sj5ql]

Such a nice video ❤❤

[@soken261]

merci beaucoup !

[@adibsantos4959]

Great content!

[@Bahomar]

amazing content, thanks for putting in the effort, makes it fun to watch and learn

[@FluxAcademy]

Thank you. Glad you enjoyed it!

[@ericdargan]

Great video!

[@stuart2151]

Exellent video!

[@ashiksdesigns5748]

Thanks

[@dch4videos]

Yeah, thanks for the great insight. Is there an offline version of this tool. U can not always go online to use this. Thanks

[@Lifestartat40s]

i like that united sodas colour ideas

[@paomaipress]

THank you verymuch

[@alainponroy2621]

Thank you for this very interesting video 🙂

[@FluxAcademy]

Glad you enjoyed it!

[@LauraNelson-rc2cd]

good job! go on!!!))

[@hfortenberry]

I liked that demonstration on the Royal Family. That was pretty funny. LOL

[@everythingstella6927]

lovely

[@MattBruntonUK]

Do you struggle with choosing colors? I did for a long time... hope this helps. ✌

[@zagbaleeric3706]

Which books can you recomanded to learning how to use color? Thanks a lot...

[@leanev4019]

The websites at 27:08 and 27:48... I kinda like them lol.. haha the colours on the Beauty products I think is suppose to appeal to a younger audience, while the supplements gives me a simurair feel, almost like they are focusing more on audience and feel combo.

[@WavePalette]

Also you can select colors by the wave method of building color palette

[@dianabolatova]

Thank you for the video 😍 but I can’t download the book

[@sany5448]

informative

[@shpeedy9320]

good stuff, thanks!

[@MattBruntonUK]

You're welcome!

[@jennysjourney02]

I agree with the other comments that this is very detailed and explained well. The good and bad examples really do help. I do have a question. If your client already has colors and they just want their site updated but wants to keep their colors and they don't quite work that well together. How do you go about that? I understand you can give suggestions and explain why they don't work together but they're adamant about keeping those colors.

[@jfosterdesigns]

One thing I have started doing is asking questions. Like asking them why they chose that color palette and how they want it to affect their audience. What do you want your audience to think, feel, and do? Many business owners choose colors because they like them, not because they will actually affect their customers. I try to help them understand that a business is for your customer, not for yourself.

[@jennysjourney02]

@@jfosterdesignsgreat advice, thank you.

[@jfosterdesigns]

@@jennysjourney02 Glad to help!

[@idynamicstudios8767]

Awesome tutorials.. however I cant download the e-book. Download link not working

[@priyakushwaha4976]

You are best teacher ❤️ a little problem here Your video circle is hiding the screen

[@user-rv9gz5rq4n]

Your video is nice... I am trying to download the Ebook but the button isn't responding...

[@JWMCMLXXX]

That Cowboy Bike website looks cool.

[@TimandLauren]

Does black and white not apply to the 60/30/10 rule?

[@alishersaparov8098]

Great content! A little error at 1:22, you saying number four but displaying number three there

[@NiiAbe1]

which font did you use for "clothing collective'?

[@AliKiani7887]

Really nice video. 29:10 Please make video about Fender guitars body colors😍😘🙏

[@FluxAcademy]

Matt would love to, but he might need to start another channel for that!

[@oyewumiquadri6493]

Hi there Matt and thanks for this amazing tutorial! Just that the free e-book download links back to the landing page making it unable to be downloaded. Please can you check this out so we have access to your book as I really enjoyed watching this video and would totally be delighted if I can get the color psychology book to it. Thank you :)

[@FluxAcademy]

Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.

[@SWINDISA]

I tried to download the free ebook and it wouldn't respond. Could you send me a better link?

[@onimaroefetie1633]

Where can I get the ebook

[@ethernick]

Conservative design, understood

[@denisehernandez7]

my split complementary looks different. Anyone know why?

[@andresep]

I ended up even more confused! 😅

[@majoralter]

Where are the workshop videos???

[@evaflor2442]

How is this free? Im a designer and nobody explained me color choosing so clearly

[@manuel-schneider]

28:41

[@k4n4z03]

10:35

[@jokanstudio]

Only the "Before you start is a masterclass" xD what's next ??

[@mr.fanstastic9010]

The purple designs are starting to make me feel like i'm gonna throwing up

[@Saajnaa]

please add Hindi track like Mr beast 😢😢❤

[@playpiano2264]

Where is Greg the color man!

[@SoulStitch1111]

I can't say that I agree on the colors. The "over 40" colorations for the clothing line is drab, decaying. The HIP green is too neon, nauseating. When you're color sensitive, colors are experienced in the body. My tummy is flip flopping. Also, the link for the color book drops a non-working link in my email. Tried opening the link in another tab, it just flashes and nothing. Tried open in new window. I got a window, blank. Inspected, it's an empty page. Just the start of the head html.

[@shyamp992]

The black and green is perfect for young gen clothing, can’t say the same of other combination, needs more tweaking. Color sensitivity is a exception and not a rule, so i guess that’s not who all brands are aiming to satisfy.

[@adekoyasamuel8788]

your resources are leading to nothing basically back to the main page. Check your links. Someone ser the href value to the hero section

[@FluxAcademy]

Hello! Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.

[@mickfreeman2335]

If you struggle choosing colors you cant call yourself a designer. That's the most basic skill.

[@AskMaximiliano]

you speak too much, instead of getting to the point. I recommend showing insted of just speaking and speaking. Really.