ARTMS Air MV Analysis / time travel back to Butterfly / YYXY & Loossemble connections / ARTMS Debut

So the plot thickens with every new release and I really feel like there is something massive waiting for us with ARTMS debut MV! I mean I don't want to hype you up for nothing, but I do feel like we are basically just waiting for an OT12 comeback to happen.
I really like the pre-release concept and I feel like they even fit into the lore through giving us new perspectives of old songs. Like Kehwa becomes Flower Rhythm Plastic Candy becomes Candy Crush and Air Force One becomes Air! (in my opinion it even fits into the dream theory but it could also fit into a time travel theory)
I am really exited for the debut, to find out what they have in store for us! And if the YYXY references are put into the pre-releases, to let us know that the debut will play out in Eden maybe?
I hope you like this video and I would appreciate it if you share your thoughts with us in the comments. ^^
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Since Loona is not under BBC anymore, streaming these MV will not help out the members. If you would like to support them you can check out their new Songs!
Heejin Haseul Kim lip Jinsoul and Choerry (ARTMS): @official_artms
Hyunjin Yeojin Vivi Gowon and Hyeju(Loossemble): @Loossemble_official
Chuu: @CHUUOfficial
Yves: @YVES_OFFICIAL
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Videos used:
Air: • ARTMS ‘Pre4 : Air' Off...
Flower Rhythm: • ARTMS ‘Pre2 : Flower R...
Candy Crush: • ARTMS ‘Pre3 : Candy Cr...
Girls' Night: • Loossemble (루셈블) - 'Gi...
Sensitive: • Loossemble (루셈블) - 'Se...
Birth: • ARTMS ‘Pre1 : Birth' O...
Algorithm: • HeeJin ‘Algorithm' MV ...
Air Force One: • ODD EYE CIRCLE ‘Air Fo...
Plastic Candy: • 하슬(HaSeul) ‘Plastic Ca...
Butterfly: • [MV] 이달의 소녀 (LOONA) "B...
So What: • [MV] 이달의 소녀 (LOONA) "S...
XIIIX: • [Teaser] 이달의 소녀 (LOONA...
Loona TV 316: • 이달의소녀탐구 #316 (LOONA TV...
Pictures used:
Loossemble teasers: / loossemble_twt
ARTMS teasers: / official_artms

[@RosarioGomez-ve9bq]

9:21 "been been there never been been there" in butterfly is Gowon's and Choerry's line... if I remember correctly 🤔

[@florastel]

Upsi, I must have messed this up in my script! I wrote down YYXY members Yves and Hyeju, but that was only for the So What and not the Butterfly MV... sorry! ^^

[@RosarioGomez-ve9bq]

That's ok 😄, at least Gowon is a yyxy member so your point still stands. And I think that increase JinSoul and Gowon conection with each other, don't you?. I also belive that JJ will go back to butterfly era, and move on from there. 🤞

[@6012reasol]

no way, i didn’t know the eden quote was from the hitchhiker’s guide to the galaxy! the song title is a cool callback oh and an edit, yves just released a teaser! her EP being called loop, seems like it could relate to loonaverse a little but i feel like she’ll stick more to references. and for the music itself, im super excited but i feel like it’ll be something that none of us are expecting!

[@florastel]

So I feel like the Loop part is interesting because of the timing as well! In my theory ARTMS & Loossemble are kind of going through loops as well. And the Album having this 90s look makes this even more interesting to me, because this is kind of like THE time for time traveling stories. After "back to the future" there were a lot of stories with time traveling and also with time being a loop like "groundhog day". SO this might be nothing, but it could be something lol ^^

[@miha_min_reha]

Actually FLOWER RHYTM represents AlgoRHYTM from Heejin

[@florastel]

I got confused because they mostly used Kehwa for the song, but you're right! ^^

[@lovecatxx]

I just love your videos and your art style, your wee drawings of the girls are so cute! I like everything you've pointed out, I think it fits really nicely.

[@florastel]

Thank you so so much! ^^

[@srtvs8344]

Additional points: 1. Haseul, Choerry, and Yeojin relationship represents tertiary colours in RYB colour model. This is why older Orbits had theory that Hyunjin was the original member of OEC because primary colour scheme. However, we know that the RGB colour scheme has the basis in the white light & their own wavelength (it's physic thing). Thus, the RYB model is "false". So, maybe the entire "Love Cherry Motion" MV is also false memory? 2.Jaden is reusing several Loona scenes for TripleS "Girls Never Die" MV: first &last member meet on the roof, post apocalypse aesthetic of "So What", laser in the sky like "Girl's Night". He also said the Loonaverse and TripleS world are set in the same universe. Maybe, you should study Triple S' lore too 😅

[@sofija642]

He's just pulling shit out with of his ass. It's just like JK Rowling stating that Hermione is actually black. You can't contradict your past work. There was no mentions of anything such as Triple S world when LOONA was under Jaden nor it was his original plan cause he'd hint at it. Triple S lore is just repackaged LOONA lore. That's his life project and he since he couldn't use it with LOONA he altered it slightly and gave similar concept to Triple S Also things such as contracts exist and Jaden couldn't just walk away with lore. BBC has access to it so if So What was inspired by Jaden's idea I believe the others were too. They were probably bit watered down version cause BBC didn't feel like using money to produce 50 different testers to make sure story is understandable

[@florastel]

I will definitely take a look at the Triple S lore, but tbh I would like for them to be their own group, you know? I would feel bad for them if they have to share lore with a much older already established group, just because they are for the same company. :/ But we will have to wait and see how this turns out! ^^

[@florastel]

1. Please stay nice in the comment section! 2. I feel like Triple S are already establishing themselves as their own unique group. Their first releases were really not that lore heavy (a stark contrast to the first Loona Mvs!), their first song already got so popular that nowadays there are more people that know Modhouse for Triple S then for ARTMS and it seems to me like they might be headed in a similar direction (with their story telling), but still not the same as Loona. Just because ITZY has a self love concept this doesn't mean that they are copying BTS for example. If Jaden was really going to connect the two groups, then I would dislike this as well, since this would always stain Triple S as “the Loona sister group” and stuff like that. And also not every Orbit wants to look at Triple S Mvs just to understand the Loonaverse, so all in all that would be a bad decision. And about the going back and changing things part, (besides JK, bc she really did a bad job with her world building and now is trying to retroactively change things, which of course doesn't work like this) a lot of great stories only got to be the way they are through active story writing and rewriting! YYXY was suppose to debut with a dark concept, but because Chuu made such a big impact with her cute concept they supposedly changed the debut song to Love4eva. And this was to some their first Loona song, which made them fall in love with the group, so I feel like sometimes (not all the times of course look at fnaf for that lol) it is not even that bad to rethink a part of the story/lore. 3. BBC probably used a clipboard of the lore and darts to decide where the story is suppose to go lol (I really feel like they didn't want to give us any answers, because then Orbit might stop to watch every MV 100 times to find any little detail on what is going on in the lore :/)

[@srtvs8344]

@@florastel TripleS releases before GND feel like the answer to "Butterfly" messages to me. "Butterfly" encourages girls from different backgrounds and situations to come together and achieve their dreams. TripleS releases have messages of youths and chasing dreams, but suddenly change in GND. The motive of interconnecting the story of Loona & TripleS is definitely ✨money ✨. Jaden needs the audience to stream every Modhaus releases because he has to payback the investors. So yeah, he probably somehow gets a way to connect universes. Also, I notice Jaden has the influence of 90s-00s anime (Tokyo Ghoul, Neon Genesis, Sailor Moon, etc) in Loona pre-SM aesthetics. We could think Loonaverse as 2000-ish episodes of anime show with filler and crossover in order to keep the audience engaged. The possibility of mixing TripleS lore to Loonaverse exists, but maybe in different ways like Star Wars movies and it's video games.

[@florastel]

@@srtvs8344 To let my inner geek out for a sec, I would love for Triple S and Loona to be like Fullmetal Alchemist 2003 and Fullmetal Alchemist Brotherhood. Two stories that connect in a lot of ways but lead to wildly different outcomes! They explore similar themes, but take different approaches and ask themselves different questions of how to achieve the same goals, you know? ^^

[@colorfulhyerin]

florastel posted wake up

[@vhindomigina2025]

so genius!!!!!

[@florastel]

Thanks! ^^

[@humans1767]

Wait! Jaden worked on So What? I thought his last project with Loona was Butterfly.

[@RukaKikuchi]

"Butterfly" was the last project he worked on, but there is speculation that they repurposed the concept that was going to be the "#" album (originally dubbed "BURN" by fans) into what became "So What."

[@NguyenOanh0112]

@@RukaKikuchioh my god kimchi, 😱 howdy 👋

[@florastel]

To clarify I meant that BBC reused some of the lore of the BURN comeback in their So What comeback. So the aspects of burn yourself, rebirth and starting a rebellion (in my opinion) were taken straight from the BURN comeback and just reused. I mean BBC took a year to create this comeback and a whole new lore, so I wouldn't wonder if they just reused as much as possible to safe time and money on the comeback. :/ Sorry for the misunderstanding! ^^

[@blacklikethesun]

you mean its not just 5 pretty girls dancing? haha kidding. i really enjoy your videos. I'm curious, have you gave "Girls Never Die" a listen/watch yet? opinion on the song and video?

[@florastel]

LOOOVE the song, and the MV has a lot of things in it that make me excited to see where they are headed in the future. But I am kind of worried that they will not go through with giving them more lore, bc right now there is just not thaat much to go off of. (and maybe JJ is a little worried to get another Loona situation on his hands, but who knows?) Other then that I have liked their music for a long time! ^^

[@Jayegato]

Florastel, may I get your thoughts on the Artms pre-releases as songs themselves?

[@florastel]

I looove Air, really like Candy Crush, but I am not sooo crazy about Flower Rhythm... which is basically the opposite of most Ourii I heard from lol ^^ (and about Birth, I feel like it is a great song in concept, but I just don't listen to it much since it has such a dark vibe 😅)

[@Jayegato]

​@@florastel Reallyyyy? That's so interesting, I find my opinions straying opposite from yours. Air was so close to being amazing for me. But the air force one sample just sounded so out of place and Dissonant (?) Almost? I swear if they just had the girls re-record the air force one parts instead of sampling it and slowing it down, it would sound SO much better. The pre chorus of air is genuinely ascending. As for Flower Rhythm, I thought it was very underwhelming at first. But then it quickly became an earworm and my most replayed song so far! OH AND CANDY CRUSH- You know what, I'm yapping too much... Maybe I'll make a video once the album's out^^

[@florastel]

@@Jayegato I feel like both Flower Rhythm and Air could have been a little better with re-recorded lines (you really have to get used to the sound haha) But I love the fact that they made 4 songs that sound nothing alike, there is really something for everyone in this Album lol ^^ Well I was thinking about updating my tier list once DALL is out as well, so I would be exited to hear your opinions as well!

[@Jayegato]

@@florastel Very true! Def excited to see your updated tier list!

[@yda.o]

florastel posted, life is worth living again

[@NguyenOanh0112]

How come you posted a video while I was asleep 😴, I might have to stay awake more than usual 😏

[@NguyenOanh0112]

I’m CRAZY with Birth 😎, Candy Crush 😌, Flower Rhythm so so, Air a little dull but chill enough for me, beside it has the So What and Butterfly’s references but still 😔. I can’t wait for the FULL track ❤❤❤, do you feel the same????

[@florastel]

Sorry! ^^

[@florastel]

I can't wait to see what the MV looks like tbh and I have a strong feeling we will get a teaser on the 19th! ^^

[@nijeeh]

THE BOYCOTT???? WHY IS IT OFFICIAL MVS

[@Jayegato]

You can actually download videos without having to watch them. This video also doesn't seem to have any copyright claims, so no money is going to bbc

[@florastel]

Well sadly I have to. If I quote a video or a description and I don't quote the official source they could copyright strike me. I really try to not support bbc, which is why I screen record everything for you, so you just have to look at my video and you don't have to look up the MVs, but because I quote them (and don't want to be copyright striked) I have to use the official videos and put my sources in the description. :/ I know that it isn't the best solution, but I have a disclaimer in the description and the links of the new sub-units (ARTMS loossemble etc.) above all the other links. And if I wouldn't use the videos, you would have to look up the MVs to understand what I'm talking about and that would benefit BBC, since they get more views this way.

[@florastel]

Yes! Normally when you put the sources in the description you do not get copyright claimed and even if one of my videos got claimed it still wouldn't be that bad, since I do not make any money with this channel whatsoever, BBC can not get any money from copyright claiming my videos! ^^