Ash - side by side with Avicii

Tim Bergling was born in Stockholm, Sweden in 1989. In 2007 he started playing housemusic and two years later he started working with the manager Arash "Ash" Pournouri.
Ash and Tim Bergling created the phenomen Avicii. In this interview Ash talks about how Avicii became world famous and about the music industry today.
Interviewer is the Swedish writer David Lagercrantz.

[@Wrvshka]

"Ash - side by side with Avicii's money", if he was his bro then why Tim is not here anymore? Nobody helped him or listened to him.. pls

[@andrewconnell9521]

Here someone else is basically saying the same thing

[@arslanemoeye1764]

why his family didn't stop him ? they liked money and success. now that he is dead they regret it and wish he was a small local dj????? its easy to say that now . alcohol and his lifestyle killed him . dj lifestyle and nightlife rarely ends well.

[@MrJapanApan]

The only thing Ash loved is money. Even now he is trying to cash in.

[@rebinu]

not really..

[@ainsbrittain8954]

Very true about Ash. He only wanted money

[@SensuAudica]

When I saw the documentary about Tim after his death I immediately had a bad feeling about Arash. Lo and behold, he is now uncovered in the Pandora Papers.

[@henriktveit3069]

That's not true. Avicii would never work with him if that was the case. He only worked with people that was really nice and cool. Check this interview kzbin.info/www/bejne/eKrEhIiIbKerjKM where he talks about Avicii

[@sourextreme8532]

The documentary made him look bad because that was kind of it’s agenda, but if you read the book which is more unbiased you will realise you are wrong.

[@evadien]

This is so disgusting .. you can actually feel the air of NARCISSISM going on with this guy. I can't view this anymore. He exploited Tim.

[@ingvildxo8230]

Eva Dien A covert narcissist for sure....

[@kak0503]

I agree 100%,so disgusting ! And this suicide is complite lie :(

[@wartem]

Too much pressure on poor Tim to generate cash

[@RedKryptonite5]

Tim didn't care much about money, it was mostly ash. Ash was money hungry.

[@wartem]

@@RedKryptonite5 Indeed

[@JoeCoolMovements]

TIM, WE WILL NEVER FORGET! ◢◤

[@GR-qr8nv]

A true manager would have said, "No more Tim, It's not about the money, I wanna see you live past 70, we're cutting this deal off." Instead he took the route of "Man up Tim, it's just pancreatitis, we're all depending on you, be a man, suck it up, I don't care what you have to take, just get on the stage. $$$$$$$$$$$$$$."

[@j3in725]

No manager has ever said that, managing is their job and if he stops he'll have money for a lifetime. But not the manager. I know it sounds harsh, some managers are pieces of shit like him, and others know how to keep a balanced lifestyle for their artists.

[@Joakimheid]

for non Swedish viewers, this interviewer guy is an absolute crayon

[@ainsbrittain8954]

I watched a documentary on BBC 3 last night that followed avicii since he was 17 and when he retired he kept telling Ash that he didn't want to do anymore shows as it would kill him. He said he was stressed and had anxiety and didn't want to do it. But, ash made him do the shows, kept going on about the amount of money they would lose in revenue.

[@AmbeertjeNL]

Yeah and then he stop (2016) en had a lot of fun and happy moments but he was very vast sad and somehow something happend in oman as problem and then .. the sad’s moment of history happend ☹️

[@sourextreme8532]

Read the book, it’s not Ash’s fault.

[@andrewconnell9521]

He was forced to perform by manager

[@andrewconnell9521]

If he had issues then his manager should of been there for him as a friend not a manager to support him and should of thought about his mental health a bit more serious as his manager And going back to mental health I have a lot of mental health problems myself and I also think there isn't enough support for mental health but ash should of at least said something to him as a friend but now it's to late

[@andrewconnell9521]

Either way avicii manager should of been there for him to support him

[@ItsMeSadeNYC]

+R J You're 100% correct. He realized he felt bad so he stopped, but too fragile of a situation. The damage done was too much. Too hard for him to fix by himself. So sad he didn't have support. He needed a lot of care. Will miss him greatly.

[@andrewconnell9521]

Eigther way ash should of got him the support he needed it wasnt like he didnt have the money he needed to get the right treatment sorry but in my eyes ash should of done More

[@iKrunchASMR]

Yall hating on Ash but if it wasn’t for him you would’ve not known about Tim. It’s easy to blame the person who’s still alive

[@arslanemoeye1764]

why his family didn't stop him ? they liked money and success. now that he is dead they regret it and wish he was a small local dj????? its easy to say that now . alcohol and his lifestyle killed him . dj lifestyle and nightlife rarely ends well.

[@coffeeloverforever582]

Tim should have said F you to his parasite manager. He'd still be alive.

[@arslanemoeye1764]

why his family didn't stop him ? they liked money and success. now that he is dead they regret it and wish he was a small local dj????? its easy to say that now . alcohol and his lifestyle killed him . dj lifestyle and nightlife rarely ends well.

[@thaliabaptiste-alexander216]

To all who still wants "fame" & "fortune" remeber, to the money makers behind you, you are just a "Brand". Know to yourself, how God sees you.. you are pure, you are spirit, you are true and beyond the flesh you're in. Never sell out for this lifestyle the music and film industry tries to seduce you with. There's more to the lifestyle than the glamour you see. You are literally bound as a brand to bring income for all those who help you. It is a soul tie! Your choice, freedom in God, or bondage to mammon?

[@Luvie1980]

The same God that allows WS to rule the world and oppress people?

[@kobebourne]

more like with ash no more avicii

[@CheezhOfficial]

this man is so success focused and let's be honest you have to be to make it in any industry. But were was Avicii tour bus? This man had no chill time what so ever. That would get anyone rekt.

[@wamdue404]

This guy is responsible for Tims death

[@Mr8alex8]

Nice interview.I remember Avicii from his early days when he was putting music on blogs,it was clear back then that he is a huge talent but what Ash accomplish with him is outstanding.Kudos to the man with the masterplan

[@harrymelander2206]

No he killed him

[@lolawie3736]

+Harry Melander indeed

[@virdeshmukh]

no u idiot ash is the worst man ever in earth. he's evil than a killer

[@user-po2im2ul3r]

Money money money must be funny in Aviciis world..

[@dagmarzoepke6960]

all was to much for tim . to much pressure to much Party ..he was so young and his Manager wanted to make him bigger . he makes a lot of money

[@apexxxx10]

The interviewer seems a bit tense. Too much coffee? Bangkok-Johnnie CarSanook Media THAILAND

[@Dubst3p1337]

Riktigt intressant att lyssna när Ash berättar och pratar om allt det här, respekt till honom och Tim!

[@maritaolsson7356]

Tummen upp!

[@simonenarsson8978]

Nej han pressade tim så han blev deprimerad och tog självmord

[@kennystarfighter4327]

Ash made Avicii, in time you will get all the facts about the truth. Don't judge a book by it's cover, it might sting if you do...

[@ainsbrittain8954]

I watched a documentary last night that followe avicii since he was 17 and when he retired he kept telling Ash that he didn't want to do anymore shows as it would kill him. He said he was stressed and had anxiety and didn't want to do it. But, ash made him do the shows, kept going on about the amount of money they would lose in revenue.

[@kennystarfighter4327]

@@ainsbrittain8954 It wasn't Ash greed for money that killed Tim, it was Tims mental status and psychological illness. With or without Ash, in the end of the day, the outcome would have been the same. Trust me :-/

[@namelastname8872]

@@kennystarfighter4327 Agreed. At first my view was that Ash had a big part to play in Aviciis suicide, but Avicii could have stopped anytime he wanted to, AND DID stop touring for a whole year before he killed himself. Avicii left Ash as a manager for a whole year before he killed himself. Ash is a relentless businessman no doubt, who maybe was a bit single minded and inconsiderate at times, but he fulfilled Tim's dreams and gave him exactly what he said he would and more, "Name any big Swedish DJ you look up to, and in a year I'll make you bigger than him". Avicii knew and asked for what he signed up for, and could have backed out at any time. I believe in the end its Tim's inherent mental issues that led to his suicide, and Ash is unfairly being used as the village witch or scapegoat people seem to need when we're left with a death and no answers. Ash is clearly a brilliant and competitive businessman, whose drive help change the music industry and the songs that were a big part of all our lives, maybe he could of been a bit more considerate of Tim instead of just the money, but I think he added massive value to Tim's life, and was also doing what he believed was best for the brand. To say he's responsible for his death is completely unfair in my opinion.

[@philippeandre4919]

ains brittain do you really think that the documentery show you the exact truth?

[@Anandaprema6]

If he really made Avicii he would have replaced him already. Genuine talented artist like Tim Bergling was , don't have a meteoric rise just because of his manager and the team. Sure you can say that Arash had a big role for the AVICII brand. But he was not the creator of the music. Tim created AVICII. In the end it's all about balance and TRUE support. If you make a comparison with Martin Garrix's team you will see what i mean. (episodes of Martin Garrix Show) Ash is not to be blamed entirely for the downroad that Tim took. But you can't say that he didn't had an impact also. In an interview, Ash mentions how Tim would not think of the consequences and impact of other people if he would stop touring. Like the artist was at the disposal of the people surrounding him and not the other way around. Showing that he cared more of the external factors, fame and money instead of the pace that TIM was sinking. We are not judging here only from one point of view. You need to have both parts of the stories in order to have a clear thought of what really happened and what led to this. But it's to late now and maybe we will never truly know. As his parents said, TIM really was a fragile soul. He needed more guidance and help then everybody around him could see. This is just my humble opinion after seeing the AVICII true stories documentary , reading TIM Official Biography of Avicii and many other infos i could gather over the years, including listening to the lyrics that have another meaning now...

[@sannimcable]

What ash you've been revealed fir your greed for killing a legend

[@selaser]

I really enjoyed watching this interview. Two legends (Ash and Tim)!!

[@Julia-zh7jx]

*One legend (Tim)!!*

[@arslanemoeye1764]

why his family didn't stop him ? they liked money and success. now that he is dead they regret it and wish he was a small local dj????? its easy to say that now . alcohol and his lifestyle killed him . dj lifestyle and nightlife rarely ends well.

[@sourextreme8532]

@@arslanemoeye1764 shut up, read the book

[@LI_Lium]

This video is shown in my suggestions by YT algorithm and I am here just to press a dislike button for this terrible creature named ash.

[@arslanemoeye1764]

why his family didn't stop him ? they liked money and success. now that he is dead they regret it and wish he was a small local dj????? its easy to say that now . alcohol and his lifestyle killed him . dj lifestyle and nightlife rarely ends well.

[@sourextreme8532]

Media has portrayed him in a horrible way. Avicii himself was very stubborn, read the book which is more unbiased and you will change your perspective.