Ask Me Anything (AMA) with Indyx Founders Yidi Campbell & Devon Rule | August 2024

[@tomblands0]

Your app will change the fashion world. Thank you for bringing this great idea to life !

[@sandraveljovic212]

Indyx has completely changed my relationship to my clothes and helped curb my over consumption! So appreciative of what you’re doing ❤

[@lyndsaywong7059]

I would love to be able to create our own sub-categories! For example, I'd love to have a long sleeve sub-category under tops. Or the ability to select multiple sub-categories for one item.

[@cfsimagehub]

I wanted to take a moment to express my sincere gratitude for creating such useful app, the hard work and dedication are truly appreciated, Jo

[@myindyx]

Thank you Jo! We appreciate it! =)

[@womanonrails]

I really appreciate what you doing! 💕 Thanks for the opportunity to get you know better and your transparency. Finger cross for your future plans!!! 🤞

[@lizseville1]

Interested to know if we can have a perfume section??

[@leahsantacroce4593]

Oh that would be lovely - how fun would it be to pair certain perfumes with certain outfits??

[@steelynash]

A storage place for hearted outfits could scratch the mood board itch while still being unique to Indyx! Great video!!! ❤ Jacq

[@myindyx]

Yes! We are working on that!

[@danishpastry6137]

I've been tracking my wardrobe for about 10 years, and Indyx is the third app I've used. It's shaping up to be the best, by far. And as others have mentioned, seeing the people behind, and hearing about your vision is adding another dimension. The things I love are: the analytics (this is a biggy!), being able to move things around so it makes more sense to me, collection option, the selfie option, the background removing option (although sometimes it removes too much). The things I'm missing: Danish currency, more colour options (not just blue, but light, medium and dark, for example), being able to add items not just outfits to the calendar, mood boards and the ability to merge outfits (without loosing number of wears), when I've accidentally created a duplicate.

[@jessjesssmashthings]

I LOVE Indyx, it's been helping me navigate my wardrobe so much. I'm a visual learner, and having everything on my phone is wonderful.

[@JB-ut2zo]

Hardest job in the world being the founding team of an early stage scale up. Kudos to the four of you for what you’ve been able to achieve to date! You’ve developed something that is truly game changing and I would absolutely pay the same I pay Netflix each month for the value I receive. I see it as such a worthwhile investment to reduce my spending on my wardrobe and the money I spend on my stylist Rae is worth every penny! ❤

[@gaiafristachi4541]

Indyx changed my game! I love it!

[@jennywhiskey9327]

Just coming here to say this app is a game changer for day to day life , packing for vacation etc. so happy with it. And special shout out to Jacq my stylist who truly GETS ME and always suggests the coolest outfit combos. I couldn’t be happier with the customized service The Feed has provided. Ah May Zing!

[@myindyx]

We are so glad to hear that you're enjoying The Feed!!

[@heatherhaxo]

I watched the whole thing! You are very clear about your vision and plans. Its exciting!

[@deniseconklin]

So interesting to hear from you guys. I hope you will do this again. I’m absolutely loving the app!

[@amnovichkova]

Love it! Thank you! Have been using Indyx for 2 months now literally every day. Recommend it to all my friends. ❤️ And! Your styling course is extremely helpful too! I am on my final week now, and my perception and attitude towards my wardrobe have changed a lot since the start of the course. Loving it, enjoying it! Thank you again!!

[@estrellagraciaa]

I am so thankful for the good work you girls are doing here!! Women designing for women with our actual needs in mind!!! Thanks and keep going :)))

[@myindyx]

Thank you! ❤

[@Sarkkumurkku]

Love your app even more after watching this ❤🎉

[@MotherGobble]

I believe an influencer mentioned Indyx and I got intrigued. Decided to give it a try and I absolutely LOVE it! Even my husband is very appreciative. He confirms that I get more use out of pieces that I rarely wore because I just didn't know what to do with it and I didn't really have an overview of all my clothes. This really is a fun way for me to style items that I rarely wear, without having to physically put on a lot of clothes to find out what works or not. It's quite addictive too. Been spending a lot of time trying to create new outfits haha! Thank you for this ♥

[@veroniquemuller5483]

Great app!! Would like to be able to click on the picture of item or outfits and to enlarge the picture with my fingers, as in ipad and iphone in the photo app.

[@auwowa]

Thank you for sharing this!! I've been keeping an eye on your updates and I LOVE the human element. Real people with real fashion insights. What initially got me interested actually was because I thought you were able to style friends.. I've talked with a few friends about Indyx and a couple of them REALLY like the idea of being able to style friends(I think long distance friendships are the ones who really want it because you can't do it in person ;-;) I totally understand not putting it as a first priority, but I hope that you're willing to try it out before AI stuff. Thank you so much for your love of fashion and dedication to making a wonderful app!!

[@MoniqueMKeeling]

Wow, I loved seeing this! I have over 900 items catalogued on the app (this does include accessories! 😅) and getting to see the people behind it all is so nice. I love feeling like I'm "shopping my closet", instead of always buying new things that don't get used because I forget about them in the moment. It's also come in handy when out shopping, to be able to check what I already I have at home, or to be able to check my sizes.

[@CathyHarbidge]

Thank you so much for this and for Indyx! I tried a different wardrobe app prior to this that will remain nameless, but it wasn’t very user friendly and I got way too frustrated trying to catalogue my items! And totally agree with Devon’s position on socials, I really love the creativity and inspiration Indyx brings, and hope the focus remains there.

[@Rubyisgrowing]

I already loved the app but meeting the team I love it even more! It’s a game changer, I look so much more polished, which helps with my confidence and even with my chronic illness. I even used the app the other day to find a necklace I had lost 😂 I looked up when I last wore it, was able to find the date, and worked out where I put it 😂

[@myindyx]

That's amazing! Glad we could help with locating a lost item! =)

[@htownjenny]

This was so good, loved learning the thought process behind everything. Your considered approach is evident in how great the app is.

[@alma_trejo]

The thing a find myself wanting to do is share my outfits with people who don’t have indyx, i default to screenshots, but being able to send them a week or a selection of planned outfits would be nice.

[@jodyd5786]

Great AMA! Looking forward to the next one already.

[@jengirl2]

Love the app so far! 🖤🖤

[@candacepearson8603]

You guys are awesome! Thank you for the video and the app! I love the resell idea. The photo ease is a huge part of liking it for me, I’ve tried other apps unsuccessfully. And the course too!!! So much kudosssssss! 💕✨

[@tracyj2224]

Love the video! I’m still cataloguing but I can’t wait to start putting outfits together and fully utilize the app. Seeing the team makes me excited to use it, you guys seem awesome and I want to support the app and help to make it successful ❤

[@marginreg6979]

Thank you! I love Indyx!

[@DeannasWorld]

Loving your transparency and learning more about your business and app. Also enjoying the app a lot. ❤ Would love to know if it’s possible to export my wardrobe in the app into something like a spreadsheet or with the edited digitised item images in my wardrobe.

[@myindyx]

Is the export for analytics purposes? We are releasing Dashboard very soon! You can send a request to [e-mail] for further assistance.

[@DeannasWorld]

@@myindyx no. I was thinking of an export function more of a backup. Cleaned up images and a list of every item in a spreadsheet, maybe? I’m not really sure how something like that would look.

[@TheChelseaCate]

Love the app so far! Super simple to use and it’s fun to create different styles! I do have a question though: I only got the workshop emails 1, 3, & 5. How do I get numbers 2 & 4?

[@myindyx]

The workshop is available both in app and on our blog. In App, go to Explore => Style Workshop and see all the lessons there.

[@TheChelseaCate]

Thank you!!

[@alexaadams9530]

I've been using the app for 2 weeks now and love it. Thanks for doing the AMA, it was really cool to see behind the curtain and hear about your future vision for the app. I'd love to see a way to value wardrobe items I've had for a long time. If I don't remember when I purchased it or how much it cost, how can it still be included in those closet metrics?

[@myindyx]

Yes, we are working towards evaluating the current value of your wardrobe.

[@magdalenasypniewska8034]

How can someone become a beta tester for the features in development? 🤭