Ubisoft Investors ARE DONE.

[@Robb_in_Oz]

Ubisoft: gamers need to get used to not owning thier games. Gamers: Ubisoft needs to get used to not getting our money.

[@ladyx5556]

You nailed it 👍

[@Krokodilius]

when it comes to ubisoft all you need to know about spending money is not to buy their season passes...most of them aren't very good unless it's assassin's creed.

[@jacobsmith8377]

Im very used to, and comfortable with, not owning any Ubisoft game 😂

[@paddington1670]

need to start sending angry emails. My local pub cut a side of fries from their menu and i wrote a scathing email to their home page email, it got put back on the menu. winning

[@agoosecalledxaro6679]

The funny thing is we are quickly adapting to not owning Ubisoft games.

[@gosuprime]

You know what Ubisoft could use right now? An AC game in Japan starring legendary samurai Musashi, who had a dual katana style and who won more duels than anyone. Over 100 million in Japan alone would love to play that. Oh...wait.

[@tiagoneves6851]

Nah bruh, black gay samurai is the way to go lmao

[@dariel299]

dont even need musashi, there a literal ninja called Hanzo in their history

[@bobster19]

Literally any character from Samurai Warriors would be a better choice than what they went with.

[@emred4653]

a game with actual musashi would be so much better than what they tried to do. İ only know musashi from fgo but the feats he achieved is insane

[@AGuyWithFace]

No way, that's not diverse enough, nobody would buy it and Ubislop's market share would plummet!

[@cyberius6]

Ubisoft is spiraling down. Outlaws is too tiny to cause this, they've been on this road for a long time. Their games are copy-paste boring trash for 5 years now.

[@boomItsTimmy]

*10years

[@Krasses]

I want more variety of missions in AC than just kill this guy, fetch that item, go to this point and back, use eagle eye to find the mark. Oh and also get rid of the rpg element. The game worked fine with black flag and ezio.

[@arnaudbouret5562]

Outlaws is shaping up to be a severe underperformance in terms of expectations for Q3 revenue, which is likely to sink Ubisoft shares further - and next is AC:Shadows, also looking like it will severely underperform - which comes on top of delayed releases that won't bring the expected Q4 revenue... Outlaws did not cause this, but it's going to be a significant contribution to what's now going to happen to Ubisoft, be that hostile takeover or outright failure.

[@heibk201dtb]

I just hope the Anno series won't be affected by this. So far the Anno series is going good.

[@ShadowRulah]

Assassins Creed is supposed to prop them up while they experiment with other IPs. With the slaughter of Concord and Dustborn the DEI heat Shadows is taking they know what's coming.

[@nerotvwow3733]

How to trash a game company 1-"Players need to get comfortable not owning their games" 2-Ideology is more important than gameplay 3-Workplace gender discrimination 4-Make IGN review your game 5-Blame customers. Hold nobody accountable at the company 6-1st AAAA and flop

[@Elemblue2]

They saw other people doing it and got on the business hype train. Its great to see some consequences.

[@mikkaelmansbridge5154]

any given person isn't guaranteed to be bothered by all of these things, but their likely to be annoyed by one of them. pissing off everyone within your potential customer base like this, it's like a strategy for failure.

[@kalicula7718]

Investors: Bro! Last month you were telling us how the gamers were praising the cutting-edge capabilities of your game engine. TF happened? Ubisoft: we lied.

[@JustSomeChatter]

Ubisoft : Don't worry investor!. There's incoming AC and shotty shotty game that is so diverse among modern audience that almost make us look racist for some reason. But trust us! 👍

[@luizmonad777]

if they are that good at making game engines they should focus on that. but nanites are horribly optimized, they keep saying "nanites". I'm literally recreating nanites in my own PBR game engine because I wanted more optimization. They're basically being lazy and taking real video footage and using that as a huge texture and using nanites for that, but nanites are basically auto-mipmap. sure, it make the game looks like a movie, but it runs like shit.

[@Topbeehler]

Reminder, lying to investors is a crime so Ubisoft might have sealed it's fate already legally. They can't handle all these failures and legal troubles if any investor wants to sue them for falsifying reports and saying the games were looking good in the eyes of the public when everyone who paid even a little attention saw how bad it was doing

[@kalicula7718]

@@JustSomeChatter Investors: Well, I'm looking at the comments of your AC Shadows trailer, and they all seem rather nega- Ubisoft: STOP LOOKING! THEY ARE ALL RACIST!

[@octavianpopescu4776]

The game engine might be legit good, but if you don't do anything good with it, it isn't going to help.

[@The_Primary_Axiom]

DEI isnt just woke content and censored, safe sanitized games. DEI is also hiring unqualified people due to hitting diversity and equity quotas. This is why their games have bad gameplay. It’s because of the people that are working on them. It all comes back around the DEI. I honestly don’t think people realize how badly DEI has infected and affected the western entertainment industry.

[@Hank-q8u]

👍👍👍👍👍

[@goqul]

DEI is not actually safe & sanitized though, DEI concepts are the ones that need sanitizing.

[@js1112111]

DEI is designed to dismantle a functioning system from within.

[@Not_interestEd-]

​@@goqul remember, we're inclusive and caring! 😊😊😊😊 Except you "normal" people, how DARE you want privacy! Ban encryption!

[@SvenHeidemann-uo2yl]

@js1112111 Truth. Some People actuality believe they have good intentions and bad execution.

[@rubenplooster5227]

I guess the whole "Be comfortable not owning Ubisoft games" just meant they were going out of business.

[@BrandonDenny-we1rw]

No No. These are good claims to make its like when the Unity CEO tried to retroactively charge people. They expose themselves as the reason the company is failing and get pushed out by gamers and investors alike. Its slow but we are making forward progress

[@Itsgone99]

​@@Mendicant_Biasthis has been one expensive fucking joke...

[@MazeFrame]

When they said that, I thought they meant "rent only", not that they were going to stop copy-pasting sandbox-reskins.

[@VARIANT3XR]

@@BrandonDenny-we1rw either you can't understand the most simple joke ever or you desperately need to be right

[@BrandonDenny-we1rw]

@@VARIANT3XR Can you read son? Because it looks like you don't. I was also making a joke. Jesus Christ you people

[@tumado7304]

Ubisoft also failed in something else ,yasuke was from Mozambique ,and people from Mozambique did not use dreadlocks .

[@mitchiranger]

I forgot Splinter Cell was even made by Ubisoft.. Guess they don't want Sam Fisher popping off doing manly stuff, because that's too Masculine. Instead they'll probably release it where it dies, and his daughter Sarah takes over the franchise.

[@kchikwete]

That's actually not a bad idea. I wanna play as splinter cell waifu

[@briantoplessbar4685]

Chaos theory is so good I still play it when I’m really bored

[@mlsanders4800]

The next game in that series will probably be Samantha Fisher smashing The Patriarchy™

[@Krokodilius]

you think sneaking around in the dark is "manly"?

[@Revenant-oq9ts]

@@mlsanders4800 Beat me to it.

[@AdamBlade17]

It's crazy how big developers like Ubisoft keep taking massive risks by producing "AAAA" games with gigantic budgets that are capable of single-handedly bankrupting the entire company, but they'll never take any risks when it comes to the actual development of game mechanics and other in-game elements.

[@Zenedean]

same mechanics every game, no improvements, it just gets worse for example AC Unity vs Mirage, Valhalla etc, they had to fall long time ago

[@tim9570]

They nailed the pirate thing with black flag. They have experience from black flag and more resource this is a ez win.

[@wilsonng7554]

I can tell you why they hired a lot staff based on DEI/WOKE standards these staffs are good at creating DEI/WOKE But, they are trash when making game

[@R.J.Memnohc]

when an entertainment product never takes risks no one is entertained

[@K1181-r4o]

The Extra "A" is for the DEI department

[@rickkcir2151]

Don’t forget that during their shareholder meeting one of them asked how many pre-orders outlaw and shadows had. To which Ubisoft responded “we don’t disclose that information. But there is great community feedback and excitement” they definitely knew that outlaw wasn’t going to sell well by the pre-orders. They just straight up lied to investors. I say they have plenty reason to be pissed.

[@Arthrexx]

As far as I know, lying to investors is something that can be put on trial. Would be funny to see Ubishit go bankrupt because of it

[@kujokage4611]

relying on them and letting them make decisions instead of the customers aka the return/profits was their first mistake

[@BiriBiri925]

Also, there was a rumor (just a rumor) that pre-orders for Shadows are very low.

[@pko1683]

@@kujokage4611 the "modern audience" doesn't exist and if it does they don't and won't play video games. We literally have industries in the current year who don't make things for their consumer base...what a time to be alive

[@Toothbrushs]

@@BiriBiri925I heard it was less than a few hundred

[@andremonteiro4174]

The CEO: "we don't need to provide good products, we're just gonna please the inverstors" My brother in Christ how are you gonna repay your investors if you produce trash no one is going to buy?

[@machomanalexyt5736]

They wanted blackrock money for pushing small hat agendas

[@Lomhow]

REAL

[@samc.319]

They could ask Maxis for tips.

[@luuu5207]

if Ubisoft really does crash. Keep posting the vid of the CEO saying that people should not get used to owning things that they bought that guy should never work in the business industry for any foreseeable future

[@colorfulcolorist6532]

Isn't every company going the "you don't own it" route?

[@razeal18]

if purchase is not ownership, than piracy is not stealing.

[@mastershooter64]

@@colorfulcolorist6532 not every company

[@KaoruGoyle]

@@colorfulcolorist6532 they are, I work in IT and our vendors are pushing us to suscrptions and to push it to our clients wheter we like it or not. And in a partner call a vendor called people that didnt want to push that, "dumb" imagine that. In aconference call with 20+ international partners the vendor has the nerve to call you dumb because you want to protect your clients's best interests.

[@Frayme11]

​@@razeal18then

[@asteriskonline3494]

By promoting DEI, (Diversity, equity and inclusion). They ironically excluded the majority of their fanbase.

[@michelhickey5765]

they totally did , DEI is a religion of death, so its a dieing fan base

[@etienne8110]

Keeo your obsessions to yourself. AC blackflag had dei and was one of the best. The issue is in management (you know the old white straight guys)... 😅

[@BuddhaJube]

DEI isn't a problem. When a developer focuses on DEI over actual gameplay and design then it's an issue.

[@Kastellium]

​@@etienne8110🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡

[@99deathwing]

@@etienne8110 cope harder

[@nordicpush1452]

Ubisoft promised players that they would have nothing and be happy. I hope that soon they will be the happiest company in the world...

[@SilvaDreams]

And we in turn promised them they'd have nothing... And we see it happening.

[@JohnZimm_80085]

Underrated comment!

[@lesslighter]

then Guilemot becomes the next CEO of Epic................ nah........

[@staticbuilds7613]

People do say that poor people seem happier than rich ones, Ubisoft might be the poorest AAA game company soon

[@xenophone2317]

Asmon keeps saying he doesn't think DEI is the main component, but that's only if you use the narrow technical definition of DEI. He did mention that most of the people that worked on the good Ubisoft games in the past are probably gone now, and that's it. But who were they replaced with? Affirmative action TYPE hires. This doesn't mean they have an explicit affirmative action/DEI policy. They don't need one. The vast majority of people in western countries today do affirmative action in their day-to-day decisions without even knowing it. So when a resume comes across someones desk for a new developer, and the resume is a bit sub-par, but that resume is for a women, boom, straight to the top of the list.

[@edmundblackaddercoc8522]

Those stock prices are diverse a.f😂

[@faidzeelhisyamhattar2133]

I only see one pattern... downwards. Very lacking in diversity and equity.

[@GamerFlicky]

😂😂😂😂

[@shaicat]

That's okay, their stock prices can just identify as being up nowadays.

[@riofernando9414]

@@edmundblackaddercoc8522 they need to cross that checklist. Soon it will be "hit 0" box lol

[@BackstabbyBoy]

@@shaicat Ubisoft developers can just identify as employed from now on.

[@escopeteroce]

But wait, there is MORE! Assassin's Creed is waiting to further crush Ubisoft, perhaps this time for good.

[@faidzeelhisyamhattar2133]

AC: S is is going to be the one pulling the oxygen line from Ubisoft's life support.

[@CrystalWings12]

​@@faidzeelhisyamhattar2133'And I choose death over life!' - Big Boss, probably.

[@mkb2195]

They saw what happened to concord and they probably cancel it or change it before release.

[@melmo02]

Wrestling commentators voice: and oh my God here comes shadows... I don't believe it a Summersault of stocks down through the floor. OH MY GOD!

[@riofernando9414]

I do believe AC:S gonna deal a hard blow to ubisoft but sadly won't out them 6 feet under. (Depend on their Debt ratio) but they can always sell some of their IP, stock swap, etc to raise some money.

[@pc-dc4gm]

I will dance naked outside my house if Ubisoft goes bankrupt

[@AtheismF7W]

I'll join you.

[@ghfryw]

pic or it didn't happened!

[@UltimaDoge]

Me too

[@UltimaDoge]

Where do we meet tho?

[@elmidiero]

record please

[@rickypaynetube]

That spike on the initial graph is the Fortnite bubble. "Look at Roblox, Look at Fortnite" was in every investor pitch just like "Look at Amazon, Look at eBay" was in the 90s. Just like the success of Amazon & eBay was falsely seen as an indicator of a huge change in consumer habits that would lead to a huge industry shift, the live service game was similarly viewed in the gaming industry. In the 90s everyone was thought to eventually be shopping 100% online. That never came to fruition and isn't the case even today. The gaming industry seems to believe that all games will be live service games or it is a race to recreate the successes of Fortnite & Roblox.

[@Pickle_Maniac]

AAAA games, produce AAAA losses

[@peterparker-q1q]

investors:"aaaaaaaaaaaa"

[@adamtajhassam9188]

@@peterparker-q1q A QUIET MYST IN A DYING WORLD.

[@CursedImagesEveryday]

Also produce AAAA losers who play them

[@mabusestestament]

What does AAAA even mean?

[@justacomment123]

The Crew: abandoned, stolen from buyers Assassin's Creed: lazy, repetitive Far Cry: lazy, repetitive Star Wars: Broken, uninspired, bastardized Prince of Persia: Left to rot, then bastardized Anything Tom Clancy: abandoned, rebooted just to be bastardized, and then abandoned AGAIN EDIT: Watchdogs and Skull and Bones are ass too

[@nrXic]

Prince of Persia is incredible. WTF are you talking about?

[@NhanHoaiDuong]

you forfot about skull and bones

[@kyrieeleison9477]

This is the best summary of their games that can be written! props The last game of ubi I bought was 'AC: Black Flag'-a very enjoyable game. Since then, none of their titles has interested me whatsoever

[@justjoe5373]

The Crew: I enjoyed 1 because of its unique gameplay features, the story and the map. 2 was completely different, like it was supposed to be a whole new IP. Motorfest looks like a generic kid friendly racing game AC: The last one I truly enjoyed was Black Flag. Syndicate was fun tovme and IMO it had the abaolute perfect amount of RPG elements for AC. Origins was cool but gameplay wise it wasn't AC at all. Odyssey and Valhalla felt like downgrades from Origin Far Cry: 5 was enjoyable and felt like Ubisoft didn't write a single line in this whole game. Riwght wing gun nut anti govt. redneck stereotypes were all there which made the characters fun and interesting but in the end they were right. New Dawn and 6 gameplay was attrocious, if I hit you in the head with a 9mm pistol you're out of the fight (even with a motorcycle helmet), let alone a FAL

[@MCD10000]

The Division hasn't had any of that TC treatment and isn't getting it since the Lead of the division is a day 1 team member

[@felicelupin]

Ubisoft died a long time ago, the rats and flies are just leaving the decomposed carcas after eating the flesh.

[@La_li_lu_le_lo87]

I think it died after they launched watch dogs where they started being activists instead of game developers

[@JammyONE]

The riot was setting in Assassin's Creed Brotherhood.

[@walkir2662]

WasUbisoft ever good? ...oh wait, Until Anno 1404. So.. true.

[@areaxisthegurkha]

​​@@La_li_lu_le_lo87 Watch Dogs 1 was fine though and barely political. And Watch Dogs 2 which I admit had some "diversified" characters, they still make fun of SJWs, NSFW live streamers and Corrupt corporations.

[@Stealth86651]

Same problem with a lot of other companies like Disnep. Anyone of value left over a decade ago and they're the same company in name only. It's why I wrote them off ages ago, it's just a natural process with large companies.

[@GarrettBShaw]

Just a helpful reminder that DEI does not soley apply to the end product. It also affects the entire company and staff and can lead to differences in general quality of work.

[@MADNESS084]

I think that’s the biggest issue, they pass on quality devs to meet a quota. They really aren’t as smart as they think they are.

[@BurlapRat]

Remember when Ubisoft was on a call with investors and they lied about Star Wars Outlaws and Assassin's Creed and then when the investor pressed about pre-orders they were like "we don't talk about that." Well, look where we are now.

[@JoeOvercoat]

That investor had to know they were blowing smoke.

[@RyanMoran-wy1ip]

@@FigsOfFury damn near fraudulent 🧐

[@FantomMisfit]

​@@JoeOvercoat If you're the investor let them lie and then sue them after since I'm sure all these meetings were recorded

[@genocyber4842]

Oh dang you were on that phone call? Thats wild 😂

[@BurlapRat]

@@genocyber4842 you mean the call that's publicly available that anyone can listen to?

[@ThatGuy182545]

Yasuke’s hip hop music, despite him not being African-American, shows you that Yasuke was not included because of historicity. He was included to pander to “The Modern Audience.”

[@housewilma4904]

and if they cared about it being histroical yasuke would have been a NPC contact the assassin protag would talk to and befriend for information from oda.

[@ThatGuy182545]

@@housewilma4904 If the cared about Historical Accuracy, Yasuke would have been Nobunaga’s court jester.

[@AndreBeja]

The game could be woke and popular if they just kept it simple have a woman ninja it’s accurate and just do a good ninja assassins creed. But no let’s push the envelope get broke!

[@ThatGuy182545]

@@AndreBeja It’s an even simpler solution than that. Just have the player create a unique character, rather than use a supposedly real historical figure. You can include as many diversity options as you want in a character creator and most people won’t care if the underlying game is at least decent and fun to play. Case in point: Rise of the Ronin.

[@scottmiller2591]

The MYTHICAL Modern Audience.

[@empire23]

"...a multi-billion dollar company, well not a MULTI billion dollar company anymore" savage

[@basillah7650]

Still is but just in debt by that much which is why they have investors to prop the company up that like taking out bank loans without needing to pay it back.

[@ThatDude54onWarframe]

Only 1.47 billion now so no not multibillion

[@mikkelnpetersen]

"You either die a hero, or you live long enough to see yourself become the villain", Ubisoft have long since crossed that line.

[@crayvd8229]

Rainbow Six Siege has been Ubisoft’s best-performing game over the last decade, yet anyone who consistently plays it knows it’s being run by a skeleton crew. It often feels like they’re actively trying to kill the game. R6 perfectly exemplifies the poor decision-making and leadership at Ubisoft, so it’s no surprise their stock price is plummeting.

[@badfeng]

Gaming companies embracing subversion by ideologues that hate gamers is a bold strategy.

[@Blanckspace-f5j]

The fucking recruit "rework" pretty much killed current season. If they not gonna change the course the game gonna die in 2 years max.

[@grandosprey6450]

Yeah I downloaded to play with a friend late one winter night and got bombarded with ridiculous winter themed artwork that just made the game look so tacky. Then we couldn’t even find a match when we searched. So I deleted it on the spot.

[@Empyreal_90]

that game used to be good but its too far gone - they need legacy servers tbh

[@colwellalec]

I played it for a while and can say confidently Ubisoft is the last company that should be developing a live service competitive multiplayer game. One of the most incompetently run multiplayer games I've seen, tons of issues that just fall of deaf ears like MnK cheating on console, and just in general their anti-cheat is god awful, always seems to be some kind of major balancing issue, and at least when I was playing it felt like almost every major change was something no one asked for, took years to even get a new map

[@DuelyusSeazer]

AC Valhalla was the nail in the coffin for me. Viking England was as much as religious war as it was a war of conquest. Ubisoft left out the religious component of it because they didnt want to have to show Christians as victims. Im not a Christian, I love history

[@michaelh878]

Both were victims at different points in history. They could easily have made Christians the bad guys if they wanted.

[@DuelyusSeazer]

@@michaelh878 Not in the specific period of England Valhalla was set in

[@clone3_7]

@@michaelh878 Well they almost always made Christians the bad guys... but it was laughable to have Caesar be a templar... I mean, they were never historically accurate, but how or why they needed real world history afterwards is a mystery to me. At this point they would be better off making fictional games, no need for historical titles, they could even argue away most of the blacklash.

[@housewilma4904]

@@michaelh878 no they couldnt have at that point in history. england was totally isolationist to the isles they had little to no contact with schandiavia. and yet the vikings came radng pillaging and roturing everyone they could get there hands in in the name of there conquering gods.

[@j.mtherandomguy8701]

Also they make all the raids look like as it was a legitimate military target with all the armed defenders even though historically, most raids were conducted against a largely unarmed civilian population.

[@Morkhard]

ten years of bad management, 0 risk taken, 0 inovation and 0 commitment

[@denkerbosu3551]

They committed to ESG and a DIVERSE staff (of blue haired land w-)

[@yohanvercauteren7548]

also gamer need to stop buying all this garbage non stop

[@sbutte1127]

Went downhill after Origins. Should of stayed with the original frame work.

[@x0gucx]

​@sbutte1127 Eventhough I didn't like the rpg shift, I could stomach origins, I quit odyssey after 1 hr, that is not assassin's creed. Endgame is just making a build that does 30000 dmg

[@robertandersson3417]

@@yohanvercauteren7548 absolutely, vote with your money!

[@BigGoucho]

The problem is game devs nowadays want to be IN the game or have the game about their lived experience. Note, no-one gives a fuck about your lived experience. Games were never meant to be about the lives of the devs who made them.

[@Lil.Lon3Ly]

Surely this doesn't come from the fact that they are selling fake forced black history into Japanese culture when it was PROVEN to be a fake history of Yasuke being a Samurai, the writer that made this story got fired and driven away after he got caught making this up.

[@riofernando9414]

@@Lil.Lon3Ly there are many other problem. (Thanks JP bros for pointing them out) the world is weird that they have sakura blossom (spring) and rice harvest (autumn) literally side by side, multiple animal that is not native or even exist in japan, china architectural instead of japanese, multiple weird/wrong kanji everywhere, and many more.

[@paddington1670]

black people ruled Japan for centuries, okay? retro history is cool these days

[@MeanBeanComedy]

​@@paddington1670 "We wuz -kangz- -pharoahs- -Romans- -Greeks- -Olmecs- -Trojans- -Vikings- -Anglos- -Germans- -Celts- Samurais n shiet."

[@larrydestiny2184]

@@paddington1670are you just nuts?

[@keegan8517]

Those who cannot create must take.

[@chileo1]

Shadows could have been so cool. All they had to do was not hire a woke thick-rim glasses wearing SJW for a lead writer who gets her facts from Wikipedia in 2 minutes and checks zero sources, and just make a cool game with a Japanese samurai in Japan. You would have to go out of your way to somehow turn that concept to shit.

[@apexanimo]

and the team which doesn't understand the difference between Chinese and Japanese ambient, culture, history and mentality.

[@BiriBiri925]

>shadows could have been so cool >Ubislop game There was literally no chance.

[@Killer_Turnip]

They just had to hire a Japanese historian with proper credentials and research to back them up, then ask them who are the top 10-20 most interesting figures from this time period. Surely it would have cost them less in the long run 😅

[@Kreschavier]

​@@Killer_Turnip hell, they could've gotten away with having yasuke in the game if they hadn't made him so stereotypically Japanese. All they had to do was give him European period armor/weapons, and some dialogue about "Oda may have... Granted me some liberties, but that does not change the fact that I go to sleep every night in my chains." And they would've been fine. But naw. Samurai with hip-hop fight music.

[@gripp46]

@@BiriBiri925 Truth is, the game was rigged from the start...

[@ccox4669]

Ubisoft dropped another 25% since this video was released - it is now worth €1,5bil @ 11,85€ per share. It is in freefall and will never regain it's 107,90€ peak share price (nearly €15bil).

[@basillah7650]

would be lower as well if german govt not giving them tax payer money.

[@parabalani]

You don't know that.

[@Slav4o911]

They are over, along with their agenda... I mean they uglify their female characters on purpose for many years.

[@rabbitsnrayguns]

@@basillah7650France too

[@MrCroky123]

A list of the last ubisoft games I ever played: - Fighter Bomber - Carrier Command - P47 - Rick Dangerous On the ZX Spectrum ...

[@EddieTheBunny]

I'd like to mention that the last Splinter Cell was also a game that was "For everyone" and it ended up being for no one. Every "playstyle" was peak mediocrity instead of having one in-depth superior stealth playstyle like the legacy Splinter Cell titles had. It also cut content such as "Bonus Missions" to resell back to the customer as "DLC". Ubisoft has been doing these scummy practices longer than people realize.

[@zwimlil7731]

Splinter cell was such a good franchise but now Ubisoft iis swalllowing horses schlong at an alarming rate

[@AdrianOkay]

back in splinter cell 1, if you missed the thermal fingerprints on a keypad, or if the colonel that had the correct retinal scanner, was dead, or the person you had to interrogate got knocked out, the mission was failed, and you were kicked back to the last checkpoint like a dog, there was a tension in the game for trying to hold the mission together, not only you had to take care about self preservation, you had to avoid the entire site to be alert as the mission would be ruined, if an essential target went hostile, you couldn't fight back, you had to escape in chaos theory, no matter how hard you mess up, you can simply hack anything, any tactics were deemed innecesary if you can "hack" the keypad or retinal scanner, and not even that, you could any hack device, even literal lightbulbs, from afar, to the point or the game devolving into some sort of batman taking down all the enemies like a superhero and it kept devolving from there, sam kept getting more and more powerful but the enemy ai stayed the same or even dumber, in conviction the singular enemy NPC is deemed so useless he's just another blip of the deadeye skill that sam uses to mow down a dozen people in a second remember when in splinter cell 1 you could infiltrate so deep into an office full of enemies, without being caught, to the point there are a dozen enemies behind you, and another dozen after you, and there was this tension that a single enemy, (which you couldn't knock out frontally) could trigger a cascade that would absolutely destroy you, that tension is what splinter cell was, but they never replicated

[@ikwilgeenkanaalzeur]

The Blacklist was pretty cool, can play it on the series s/x. The one before that called conviction was bad and not really a splinter cell game.

[@Stealth86651]

I mean the reality is that you should never make anything "for everyone". Turns out in reality people like different things, and by making something you think everyone will like, it'll just have something everyone hates. It's like trying to please everyone, it doesn't work and you just end up with no one liking you.

[@BiriBiri925]

If I remember correctly, they added a mandatory internet connection to Assassin's Creed 2 in order to play the single player game. In 2009.

[@JamesEDonaldson]

Investors: "Fire all those women with purple hair" Ubisoft: "Okay we'll fire everyone except the women with purple hair"

[@SvenHeidemann-uo2yl]

There blue / green over at ubisoft.

[@octavianpopescu4776]

Honestly, I don't care about the hair or whatever. The whole culture war is bs. I don't buy their games because they're generic.

[@X1in]

and they know how to make games..come on its ubisoft, it need to remove the DEI infection

[@Hating_Friends]

​@@SvenHeidemann-uo2yl they identify as purple

[@hands-ongaming7180]

@@octavianpopescu4776same

[@Azusa-dn7mi]

You can go all the way back to The Division 2 and further for proof that Ubi lost the plot. Much like Sony, they seem to have developed an adversarial attitude towards their own customers.

[@ldyb1712]

Tbh they started losing the plot way before starting with Far Cry 3 and Assassin's Creed Revelations, those games already had huge maps filled with repetitive boring quests. And since then it kept getting worse and worse. The great era of Ubisoft was during the 2000s when they were innovative and creating trends with games like Rayman, Prince of Persia, Splinter Cell, Beyond Good & Evil,...

[@Timeward76]

The division 2 is at least a fun, functional game with RPG mechanics that are well implemented. I think it was their last true success with their formula. Everything else they've done after is like the division 2 but done poorly.

[@FishyMango]

Division 2 is a fine game, and definitely not part of the reason they're failing.

[@Krokodilius]

depends what their goal is...all of their live service games seem to play it safe, not a lot of creativity, however if you play mario rabbids or the prince of persia metroidvania game they're awesome. every assassin's creed product is quality, that's the 1 series they will not fuck with. everyone has been waiting for beyond good and evil 2 for like 8 years now? unfortunately they canceled fenyx 2 and canceled games/series generally don't re-appear. i'd much rather have it than the live service trash i don't play any way.

[@santen27]

​@@Timeward76 functional is a strong word lol it's my favorite game but oh boy the bugs are half the battle some days

[@Wizzzzzzzard]

I own Division 2 and have spent hundreds of hours on it. Last Christmas, Ubisoft released a winter event with a Santa suit reward. I completed the quest, but after reloading the game, a quest notification was stuck on the screen while the quest had disappeared. The fix required editing my server-stored save file. Ubisoft support made me try many fixes that were in no way related to my issue, and refused to admit it was their issue. After 8 months of support tickets they eventually said they couldn’t prioritize my issue, essentially refusing to fix my game. I told them I wouldn’t buy another Ubisoft game until it was resolved and would share my experience publicly.

[@tortordenful]

Ubisoft: Gamers should be ok with not owning games. Everyone else: Ubisoft should be ok with no longer being a company. Yeah I know it's far from that yet, but here's hoping.

[@BrandonDenny-we1rw]

They have the bank account to continue for at least 15 to 20 years

[@Fernybun]

​@@BrandonDenny-we1rwyeah right and I'm the princess of Jupiter.

[@lunardelusions2657]

@@Fernybun Might be because of Rainbow 6, still fairly popular.

[@abra4662]

@@BrandonDenny-we1rw Good people can dream

[@ricardohoang8452]

​@@BrandonDenny-we1rw 10cent said so???

[@Zadamanim]

I think Ubisoft's gambit was to funnel people to their subscription service by having a high base price for Outlaws, and customers didn't bite. To an investor, this would look like their fundamental business model is fucked, and it's no wonder they are leaving.

[@ripleyhrgiger4669]

Yeah, let's push ANOTHER subscription service on people. People are tired of this shit. We want ot play a game not subscribe to a service.

[@GreenFalconOne]

Single-player games should not be on subscription

[@Zadamanim]

@@ripleyhrgiger4669 This is exactly right, Ubisoft entered competition with gamepass where they are totally outclassed. "Gamers need to get used to not owning their games" is entitled copium. It's wishful thinking that customers will adapt to your business model when it has ALWAYS been the other way around.

[@SettyB95]

​@ripleyhrgiger4669 a shite service at that. Just give us a complete game with offline capabilities...

[@fliedlice6985]

I'm getting tired of KZbin personalities saying "it's not DEI, the gameplay is what's is ruining the games." The two things are not mutually exclusive. They are directly related in fact. The studios are spending SO MUCH effort building their games around a DEI narrative, that it's negatively effecting gameplay, graphics, performance, design, etc.

[@mdb45424]

Things have been this bad for years, just took years for games to be developed.

[@shadowpathfinder7723]

I agree @fliedlice6985 . Bad gameplay is directly downstream of DEI and nobody looks at a lighter in gas at the scene of a fire and says "Well it's unfortunate this is here but it obviously didn't have anything to do with the fire!"

[@brandonnotsowise2640]

To say it’s not is to ignore the elephant in the room. It’s very obvious that’s what’s driving the systemic failure.

[@dafff08]

dei is just a symptom of a much bigger problem. beancounters and non gamer leadership appeasing investors by cutting cost to meet quarterly results, at the expense of long term sustainability. the fact that ubisoft is revoking access to purchased media says it all.

[@MRBOXly]

"the gameplay is what's is ruining the games" it's FACT go ask OG R6 players how is the game now?

[@volundrfrey896]

The inclusion of a a wheelchair bound special forces operator is such a weird hill to try to conquer that I'm still not sure if it's for real. People who are wheelchair bound are painfully aware that there are things they just can't do, trying make the world as accessible as possible so they can live a more normal life is great. Pretending it's not a limitation and that you can still do whatever your little heart can imagine is not helping anyone.

[@pepeepupoo]

Dei isn't just bs representation in games. It's representation in the actual developers. Whenever you hire based on innate racial or gender characteristics instead of the quality of the developers work, you will get slop like this.

[@ToothpasteJuice]

Well said. I also believe that those susceptible to DEI ideology are also, by that virtue, creatively bankrupt.

[@stevee8318]

100%, and also by all accounts the corporate games industry is a miserable place to work and it's only gotten worse over the past decade or so.

[@thecupofbrew7955]

These issues typically come from above, but sure its the DEI boogeyman

[@milleniumadam8643]

applies to literally anything ... songs these days are just noise ...

[@Nephermoore]

finally someone is saying it. the devs are also in on the dei bullshit

[@leeee8550]

日本人です ニューヨークタイムズが「一部の日本人がアサクリを肯定している」と記事を出してるがそれらは全て出鱈目です 日本人ゲーマーは全員ブチ切れてます

[@実は弱い五条悟]

それな

[@Alexandros.Mograine]

I think its funny that they say that. Literal propaganda. Its based on nothing.

[@Luka06000]

New york times is a joke and it haa been a joke for a very long time. Cant believe anyone quotes it

[@くるみみ]

現代の海外ニュースサイトは提灯記事だらけですね

[@staticbuilds7613]

They probably found a few single Japanese gamers who liked it and then lied about how many. Maybe just one person said they liked the game and the news acted like that was an opinion shared by many

[@Rhodesbysea]

"It's not DEI!" Yes. That's a huge problem even if it's multifaceted. You're choosing to hire someone based on quota or their characteristics rather than their actual merit, what you're seeing is just the beginning of the competency crisis. Companies like Boeing are already in terrible trouble because they aren't hiring BASED ON MERIT but PHYSICAL CHARACTERISTICS.

[@mdb45424]

This has been a thing since the 90s, they just bragged about.

[@glenmcl]

There was a pilot who couldn't fly a plane properly. Spoiler: It wasn't a guy

[@dafff08]

thats bullcr*p. boeing is in trouble because of cost cutting to appease investors. not because of some racial nonsense.

[@brandonnotsowise2640]

⁠@@mdb45424not nearly as much tho, and neither in the ways in which they enforce it now.

[@Eclipse-lw4vf]

That isn’t the inherent problem. The problem is, the games are simply ass. I’ve played many games with diversity etc. idgaf if someone’s gay or whatever if the game is fun. They aren’t fun.. that’s the issue

[@teachmehowtodoge1737]

"DEI" STROYED.

[@mrmechpunch4653]

mess up once: "it's ok everyone makes mistakes." mess up twice in a row: "Ok now I am not so sure about you." Mess up Thrice in a row: "My hope for you is gone."

[@BlackDragon95912]

Mess up 4 times in a row : "Where's are my money ? " - Ubisfot investors probably

[@R.J.Memnohc]

"Tase em" Buff Pro

[@mdb45424]

The issue is they are in too deep, the game is already made, would take 10s of millions to fix the narrative and they would then face trouble from black rock which they have loans for dei. This is why you don't follow political trends

[@neongreenyogurt]

@@R.J.Memnohc Taze. "Yeah! Get em!" - Ken

[@RBFR01]

Mess up #4 is on the way just wait for Shadows.

[@bek541]

Good luck black samurai in japan. You have a very hard mission which you will fail.

[@JoeOvercoat]

Players could milk the, “I’m not worthy of being killed by you!” angle.

[@rami8896]

Im not gonna buy it. Id rather play ghost of Tsushima or the new Monke game

[@cylesteasunrise3199]

Hard to do well in a country that banned the game for flase Information

[@witcherjohn3440]

Don’t even bother buying it Play an older ac game if you have that itch Don’t give them your money

[@米田共产党-h6t]

@@cylesteasunrise3199 which country?china?

[@HR_PaperStacks]

the worst 9/11 ever for ubisoft execss

[@SarcasticGherkin]

How tf is this not top comment

[@B1u35ky]

True cause they don’t care about the real one

[@DoppelgangerTH]

Except this one for sure was an inside job. They played as terrorists with their own company.

[@mayelarodriguez6319]

Un trabajo interno, de eso no hay duda.

[@ryanmattia433]

On the point of the excess of staff. There was a book about software development I read in college called the mythical man hour, that basically went into detail that doubling team size does not double productivity, as each person has an extra overhead cost that inflates as team sizes increase. Larger teams, of course, does generally help, but there is a point where the extra size begins becoming a burden rather than a boon. And an excessively large team with a poor management structure tends to fall apart.

[@alexbiehn978]

They killed my boy rayman they will rename him rainbow man.

[@alejandrotorresriquelme8714]

No, but they made him eat sushi from a naked furry cow

[@suziechapstick8236]

Rayman? More like Gayman amirite

[@tyguy3876]

​@@suziechapstick8236😅😂

[@alanjefferson1127]

Raythem

[@brotbrotsen1100]

They even made a breath of the wild clone years ago which no one remembers,and while botw was this polished, clean and complete expirence, their attempt has the typical cluttered UI,cringe humor and was riddled with microtransactions. Its like it doesnt matter what they try to make,it always ends up becoming far cry creed.

[@JAdHum]

10:47 I do think it's as simple as saying that Ubisoft is bad because of DEI. Bad gameplay is a direct result of DEI. When people are hired and promoted for their physical appearance or their sexual preference, talented people get shafted. If it wasn't for DEI, Ubisoft would have the same talented people working there as they did in the early 2010s, and the gameplay would be good.

[@TheGallantDrake]

Overly simplistic analysis, monocausal. You just want an easy answer.

[@thegreatpoo2electricboogal318]

He' right though. ​@@TheGallantDrake

[@ToadflaxYT]

@@TheGallantDrakeBut you didn’t say he’s wrong or address how he’s wrong?

[@jamiewilliams1410]

@@TheGallantDrake Or you just don't like the facts, easy answer or not. From an outsider's experience, watching Western tv or playing games today you would think over 80% of the population was confused about their gender or race's roles throughout history. Not one Japanese person believes an African Samurai ever existed, if they do, then they are fans of misinformation and an enemy to current civilization. Especially back then and instead of accepting facts, people want to attack history. By this day in age racism should not exist IMO. It's funny how Tencent has ties with most of these woke franchises.

[@dustinvanwinkle5078]

Idk I thought ubisoft games were trash even in the early 2010s lol. Didn't try an AC game til recently and immediately noticed the copy/paste. After beating 2 I decided I was right an the series sucked.

[@Yuyuk0x]

"go woke go broke" at its finest "u be soft"

[@tox1c989]

woke is not the reason my friend

[@Yuyuk0x]

@@tox1c989 suuuuure..lmao

[@Left4Coragem]

@@tox1c989 Yes, it's just a coincidence that Besthesda, Rockstead and Bioware went woke and started releasing only garbage. Alsp pls don't look at the massive elephant called Concord. Mere coincidence.

[@tox1c989]

@@Yuyuk0x bad games is the reason man. star wars could have had a white straight male and the game would still with trash same with ac shadows

[@lolimmune]

​​@@Yuyuk0x it's not woke thats a problem, But it is a symptom. These companies get funding for using woke BS, and then once they secure funding they make dogshit. The whole system is devoid of art, honor, and quality. It's a system that uses POC for money to sell underbaked products. It's almost like these companies are actually awful and we need to regulate them.

[@Czah5]

I believe that DEI plays a major role in hiring developers that are more so driven by ideology than a quality gameplay experience.

[@wilsonng7554]

yes not only hired a lot of DEI-tists, but also a lot of rubbish that do not know how to make a good game

[@Collerz7]

Look at the new dragon age. The original team have all left and now a new director of the game was hired mid development who is trans. Predictably…The game is all about the “message” there’s no straight people because it’s really rare in biological organisms, already at least one trans character and the game looks garbage. That person was not hired due to talent, their CV is being involved in a Sims DLC.

[@Intranetusa]

@Collerz7 Lol, Dragon Age became garbage a long time ago. DA2 was trash that deviated from the top down RPG formula and started becoming a mediocre action game with a poor story and very bad mechanics. DA3 continued this poor mechanics but had better story. Dragon Age was turning into a bad action game ever since the second one.

[@octavianpopescu4776]

Does this whole DEI thing even matter? Hiring developers... it doesn't matter who you hire, if some Bobby Kotick asks them to make X, they're going to make X. It won't matter if X is a bad decision, it doesn't matter if they should be making Y, the order is to make X and they will obey. Case in point: Arkane and Redfall. They didn't want to make Redfall, but those were the orders from above and that's what they did. If you've ever had managers above you, then you should know sometimes, maybe even often times, you will do things you think are wrong because you have your orders.

[@EverchangeFoundation]

My friend is a games and software dev and he does his own art and animations too. He has been searching for a job in gaming and development for the past 3 years and he keeps telling me that they're hiring less qualified people over him because they're 'diverse' and he's white. I wasn't sure if that was true, but now I kinda am...

[@krakkenox5846]

I lost trust in Ubisoft a long time ago when they decided to go with they own standalone launcher. The episode of selling a non-working game like might and magic on steam then ditch it completely without any way to make it work was the last nail on the coffin for me. Same old same old.

[@orestogams]

MY TAX MONEY IS GETTING USED FOR THIS????

[@annguyenlehoang7779]

Yes

[@suburbhermit8792]

Y E S

[@joemoer1]

Your tax money is also used to farm homeless people.

[@michelhickey5765]

your tax money also funds the DEI programs, and we never even gave consent.

[@JavierSalcedoC]

"war is our harvest because it is though it that we get in control of the gentiles land and gold" - reichorn :)

[@kqwr0]

We should make a game that includes all kinds of people: Woke people, homophobic people, racist people, transphobic people, there your problem is solved and none is offended

[@Axel-sg9tz]

They will STILL find something bad to say about it 😂

[@notYisan]

looks like ubislop found out the hard way what Microsoft has been talking about DEI, NO LONGER BUSINESS CRITICAL. DEI doesn't pay.

[@stormstrider]

This doesn't mean DEI is being done away with. this means they aren't hiring consultancy firms anymore. They're hiring individuals to ingrain the teachings into teams in the company itself. See Kirsche's video on 'The 'collapse' of DEI' where she goes over how BRIDGE sent out the memo going over how 'people were catching on and being scared of tge word 'equity', and teaching companies how to be more crafty with their implementation of DEI and encouraging them to take it home and teach their families.

[@ShakaCthulu]

@@stormstrider Pretty much, they’re just rebranding it to shake DEI’s stink and not making any actual changes. DEI is now “People and Culture”, “People & Planet” etc. Imagine all the PR suits with bullsh*t jobs working on that.

[@NecoTheSergalGAME]

Go Woke Go Broke. I used to love Ubisoft devs for their quality, now they bring my country shame.

[@Batmóvel_BR]

Most of Ubisoft's employees have already been fired or left, now it's up to the new generation to get used to the new reality.

[@250914616672152]

@@Batmóvel_BR not new reality, forced reality, and the forced reality is losing ground fast

[@TheGallantDrake]

It's not wokeness lmao it's incompetence

[@danielseaburg9763]

@@TheGallantDrake See: ''Concord''.....

[@Blisterdude123]

Wokism isn't the cause of this lmao Investors are blaming Ubisoft for basically resorting to short-term business thinking to ensure investor dividends. Catering to investors over the health of the business or the quality of the products is what got Ubisoft into this mess. Happens to most corps today, you see it a lot. Taking every shortcut to appease shareholders and investors and forgetting they aren't the ones who actually buy your products. Wokism is just surface stuff, this is just standard short-sighted corporatism.

[@Deamon3217]

Look, it's simple. The Ubisoft game is being sold on Steam. I buy it to play it. But instead of the freaking game when I click PLAY, I am greeted by their freaking UPLAY launcher, which asks me to create an account. Do I want to create another useless account so that another company can track my data? Nope. Same way as I didn't bother buying any Ubisoft game since such fiasco happened once.

[@redreaper3065]

Hopefully enough people do the same as you, and refuse to play their little game where they can get more revenue from shareholders so they finally stop. Or collapse and shut down, I'm fine with that too

[@Planetdune]

But are you fine with Valve collecting your data?

[@gossamera4665]

I couldn't even create an account on that crap, I own a game I've never gotten to play.

[@Stealth86651]

Thats why many people simply don't pay oddly enough, you literally get a better product lol

[@urduib]

This is exactly why i stopped with Ubisoft. There are other games.

[@iamjoshl]

26:30 being told from the company that they are are already looking for a replacement for you when its their first time announcing it is a funny and diabolical move ☠️☠️☠️

[@Xwap]

The reasons I feel : Persistent internet requirement Bad games Bad service Badmouthing the very crowd which buys game Wokeism and dei hiring

[@MeldinX2]

Biggest reason is bad games that plays it too safe and trying their harderst to not offend crazy twitter people.

[@stovetopicus]

Skull and Bones did it for me. I was done with Ubisoft after paying $100 for a game that played like it should be on mobile. The problem with Outlaws wasn't simply that it was checking all the DEI boxes, it was that the company used DEI in their hires. They have an inflated staff of people that are talentless. There are 21,000 people at Ubisoft. There are just over 400 at Larian. Who made the better game?

[@johannbezuidenhout2976]

Why the f did you buy that mess, all the preview info for that was bad.

[@tablettablete186]

I am wondering why did you think Skull and Bones was even worth a dollar. Didn't see any reviews?

[@stovetopicus]

@@tablettablete186 Pre-Order. My buddy talked me into it. He mysteriously died in a fire a week later.

[@bryanstrongwind7020]

Glad you realize, but woke up very late, still better than never.

[@catzor4795]

Larian is also trash. Both are funded by Tencent.

[@joemoer1]

This stock price is looking pretty good for someone like Tencent to swoop in and buy the whole thing. It’s almost like it’s planned that way

[@Itsgone99]

Based

[@JavierSalcedoC]

ALMOST

[@asdasda2137]

Let them. Tencent will use ubisoft to shit out mobile games and the rest of us can move on

[@beerosaurusrex]

Tencent only has like a 10% share of Ubisoft. This seems to be more just hubris.

[@munkithestoopid]

After the success of BMW if something like this were to happen im guessing they would import the new staff. Wouldn't want to deal the american ones😅

[@BoominGame]

They banked on a dying franchise while rockstar did RDR2, probably the best game ever made.

[@only2genders772]

Makes me think that companies nowadays absolutely do not care about making money. If they did, they would stop pandering to such a miniscule, albeit very loud and obnoxious group of people who don't even buy or support the products. Learn your customer base and start pandering to the people who actually keep your lights on.

[@lucerodj11]

They are.. They are just ignorant and refuse to listen to the gaming community.. For example, about their huge stance for cryptos and NFTs .. and revoking game ownerships even you already bought their game..

[@NTJedi]

The problem is top executives have what's known as "golden parachute retirement packages". This means even if the company goes bankrupt and falls into ashes those top executives will still receive many millions of dollars to still retire and live like kings. So when not losing your job is no longer a concern then you have people pushing their political views and woke agendas without any care or concern.

[@marcduchamp5512]

This is the world economic forum style top down throat stuffing all companies to have to adhere to their draconian ESG policies

[@machomanalexyt5736]

The small hats group wants the majority to be a minority

[@sparhawk1228]

Space Marine 2 will sell better then Star Wars: Outlaws. Because Warhammer: Space Marine 2 knows the audience for that Genre.

[@dontgotomychannel9403]

just hoping Space Marine does not become woke with its success and does not infect future installments

[@sparhawk1228]

@@dontgotomychannel9403 Same

[@YJPLAPI]

Ubisoft has been blatantly slapping the faces of it's consumers over the years and have been posturing to no end. From the degrading quality in general, the bugged releases, the political ideology injected in what consumers deem to be escapism, saying things like "you dont own your game", plagiarism, lack of respect for someone else's culture and many more other reasons are all that finally take part into the doomsday for Ubisoft itself. I'm not really someone to take joy in the fall of someone or an entity, but I think they truly deserve what is happening. I'm also more happy to see consumers started being more outspoken with wealth. Unfortunately, the AAA market is indeed invested with sharks that will happily make you bankrupt if they could do so. The event of lootboxes was a pretty good indicator of that I think.

[@suburbhermit8792]

ME: You know... my man YJPLAPI don't want no trouble... you know what I'm saying? Also Me: *Gravedancing over Ubisoft* BUT I DO!!!

[@ShadowRulah]

I honestly stopped playing their games years ago because of their terrible launcher.

[@rami8896]

@@ShadowRulah Good job. At the end of the day, its up to consumers if they want good games. Support terrible and low effort companies, then expect terrible and low effort games.

[@ED-gw9rg]

A shame they'll always hold onto Rabbids and Rayman; those're the last two of their IPs which have any good in 'em.

[@vallm1545]

I miss my good old Ubisoft. Playing Rayman 2 the great escape, discovering Assassin's Creed 2 and Black Flag, cleaning the map on Far Cry 3... I spent so many nights on their games and now I don't even care enough to take a look at their new stuff.

[@bagsflyfree7710]

95% starts at the HR hiring managers. The other 5% is the good workers getting fired for cheaper labor. Firing your good workers is like firing a good actor. Sure 2000 normal working hours in a year times a $5 bonus is 10k. You lost that employee for a savings of fxcking 10k. They deserve this. Fire HR.

[@brilobox2]

The revolving door of squeezing the bright eyed bushy tailed talented new hires until they realize they can leave for greener pastures, and most of the people who stay are incompetents or jaded, just happy to get a salary.

[@nikp3516]

I dont even think the quality has dipped so much as stagnated. You can play nearly any game from ubisoft in the last 10 years and you are basically just playing the exact same game as any other, just some open world time wasters with zero innovation.

[@Sheir01]

Gameplays yes, it definitely stagnated but storytelling quality has definitely dipped.

[@Jeff-fc7nf]

In 2020, Ubisoft had a "Me-Too" moment, and they Key guys in creating any of the games that mattered. Maxime Béland was Game Designer for AC 1,2,Unity, Creative Director for Rainbow6 vegas, creative director for Farcry 4 and 5. They basically gutted their core game talent in 2020 by remove like 6 guys from the company.

[@RBFR01]

Ubisofts game engine is crap overall.

[@LordZedz]

Nah man they've actually gotten worse. Just look at the animations in Outlaws compared to an older Ubisoft game like Unity. It's hilariously bad.

[@Archy112]

The perfect example of "go woke and be broke"

[@etienne8110]

BG3 is a woke game too. Seems like the issue is elsewhere...

[@gamerdudeforlife101]

Balders gate 3 isn't woke necessarily. They gave us sexy female characters and let us choose. My BG3 characters ain't woke cause I don't play em woke it gives us the freedom to not be woke in the game

[@etienne8110]

@@gamerdudeforlife101 denial is strong. But too late, you admitted playing to woke game. You are woke dude, just in denial, but woke all the same. You did play with the gay vampire and the diverse barbarian lady. Even maybe the lizard immigrant murder hobo. 😅

[@McDLT999999999999999]

BG3 is based, it let me play as a white man and I killed off the black guy and the gay vampire.

[@Arkantos117]

@@etienne8110 BG3, for the most part, let's you avoid the woke.

[@KarenLynnOlsen]

In my opinion moves in market have to be precise at times like this, the US economy is already putting pressure on everyone’s pockets so moves have to be thought with precision. Move wisely

[@alcowe]

Ubisoft gets 5,7 million euros from the german government. Thats not a joke, they get Taxpayer money.

[@GermanOlle]

And? It's because of Blue Byte (Anno, The Settlers etc.) in Düsseldorf. Otherwise: In general, the few German development studios are funded by the federal government, but the amounts aren't really that high.

[@G_Moos]

Because the gov finally saw the potential of the gaming industry after years of threatening bans on violent games. So that money probably goes to support some german studio that ubi owns

[@masonbronson3194]

yall cant be surprised a comapny thats been cranking out the same game with a differnt cover for 10years is unable to make anything new

[@bokc_nonpopularsalt1011]

Yea but at least do that good, that's why we love GTA series lol.

[@occorner2502]

Ubisoft tried with Skull and Bones and they had pefect template in Black Flag already and yet still they fucked up... For some reason these companies produce woke slop and cannot see no one likes or wants it...

[@flowgangsemaudamartoz7062]

@@occorner2502 Whats so woke about Skull&Bones though?

[@raymondamador1487]

The fail of Ubisoft has been fun to watch. Same with Blizzard. Two studio's that lost the plot to making games

[@EricEyetooth]

I would not call watching my favorite game slowly crash and burn since Cataclysm “fun” 😢

[@raymondamador1487]

@@EricEyetooth I would 😆

[@rami8896]

@raymondamador1487 Hopefully this will be a lesson to companies that they have to actually make good games if they want our money

[@EricEyetooth]

@@raymondamador1487 I wouldn’t

[@ricki_daynes]

Nothing last forever my friend, family friends company

[@quaker5712]

"It's not about the money. It's about sending a message. Everything burns."

[@DotDusk]

I stopped buying Ubisoft games when they announced for the first time that they would delete innactive acconts. This was around the first year of R6 Siege. How can you trust a company that threatens customers like that?

[@cloudnine5651]

literally one of the dumbest comments on youtube

[@webtiger1974PTG]

​@@cloudnine5651 no, yours is.

[@Toothbrushs]

@@cloudnine5651because it is true?

[@paulodelima5705]

@@cloudnine5651 yes, yours.

[@waleedrauf1672]

that's a European law...you can't have consumer info after a certain duration of inactive time... must be deleted.

[@cubiss1273]

18:45 "The players have always had all the control". Not all the control. They lack the self-control.

[@M1A2_Abrams_MBT]

Ubisoft: gamers need to get used to not owning thier games. Gamers: You're right. We can't own your games if we never buy them.

[@rogthepirate4593]

Yep. I haven't owned a Ubisoft game in over a decade. I'm very happy with this and do not have the feeling like I've missed out on a single thing worth experiencing.

[@hugostiglitz7373]

SOaaS Snake Oil as a Service

[@Necropheliac]

The one Ubisoft game I wanted to play was Immortals: Fenyx rising and I never actually got to play it because they were only selling it on Ubisoft’s store and there was no chance I was going to buy a game on their online store, so I just never got it and never played it. They could have easily sold a lot more if they would have just put the game on Steam. Such a boneheaded move.

[@andreknudsne7648]

its not just ONE fkn game... ubisoft have been making cr*p games last 5 years

[@Kevin.BTCChina]

Last good game was Far Cry 3... Over a decade ago

[@ray-tx8yx]

It has been downhill ever since Ghost Recon Wildlands and Splinter Cell Blacklist which was a good game.

[@lemming9984]

@@ray-tx8yx AC Brotherhood was good, but after that.....

[@maxttk97]

let's say it's the one straw that broke the camels back. I was either this or shadows.

[@q8a5]

Ubisoft never made a top notch game, ever.

[@Carlisert]

I mean if ubisoft focused on rainbow six siege they would be in this situation since there was a time when the game brought 800 million a year while the cost to update and upkeep the game was like 50 million. They just don’t know how the take care of their golden geese

[@stevenkennedy6870]

Ubisoft died in 2014 with Unity and Faking watch dogs 1 trailers showing pc footage not console footage it was at that point i realized they no longer care anymore about making quality video games

[@brianzulauf2974]

Gotta love that massive peak on the graph when they released Time Splitters 2 in 2000

[@vsr1994]

make shit games, get shit prizes.

[@rami8896]

Rule of thumb for a ubisoft game. If you played one of their games then you played all of their games

[@orchaloneldritch]

What's crazy is that the last time Ubisoft's stocks were this low was TEN YEARS ago. Someone needs to get fired.

[@wr9209]

And that doesn’t even factor in for inflation, which makes it even worse.

[@cheesedanishable]

It's literally the boardroom meeting meme where the guy that says something competent gets thrown out the window.

[@lanesteele240]

Dei is the problem. The dev room and writing room both are covered with 24 year old women fresh out of liberal arts class. The men have moved on

[@xorrad]

source?

[@lanesteele240]

@@xorrad open your eyes. Not your mouth

[@xorrad]

@@lanesteele240 That is exactly what i did before writing my comment. I searched for photographs of Ubisoft teams and guess what? It isn't remotely close to what you claim. And sure there are probably some people who have not been employed only for their skills, however it most likely isn't as big an issue you like to say.

[@warrioremperor6320]

Says the guy who supports agent orange of Russia who will lose this election very easily again

[@housewilma4904]

@@xorrad literally just think of a game studio any game studio then look up photos posted by the dev team in the past year. 99 percent women of all colours because that is "diverse" nowdays not a Wide array of diffrent opions and skillsets. and please dont reach out to eastern europe or asia im delibratly not including them for a reason.

[@nono9543]

I generally do not understand the mindset of people who defend companies like Ubisoft when they are perpetuating the unhealthy work standards that people have a problem with. Even after all that their games still feel like they're in betas.

[@BIOCiiDE]

I dont like calling this kind of strategy "safe". If anything, this DEI stuff has proven to be the exact opposite. There are dozens of examples of these titles that seemed to care more about their politics than making a fun game. I genuinely don't understand why investors would encourage this behavior, it's genuine profit-repellant.

[@uncrunch398]

Any idea can work. It just has to be properly targeted and dev budget within a sane expectation of returns based on whatever set of people would actually want it.

[@mastery7901]

Ive always said the problem with modern gaming is the huge influx of business minded folks and a lack of actual passionate gamers in management. Hence they dont understand what gamers want as they are out of touch with the community.

[@ldyb1712]

Even investors are tired of their strategy and ask them to revive their dormant franchises, it shows how much Ubisoft executives are completely out of touch and don't understand the videogame market.

[@River.dolphin]

Yes, revive dormant franchises just to put more shit in them nobody wants. That’s been working real well for the past decade..

[@ldyb1712]

@@River.dolphin Of course reviving dormant franchises wouldn't be enough, they'd have to change their whole strategy and let their developers be creative and come with new gameplay concepts.

[@basillah7650]

because it pump and dump stock propped up the german govt giving them tax payer money

[@cr0mag732]

I havent bought an Ubisoft game in the last 13 years since HoMM6. The Ubisoft game launcher that came with it was one of the most cancerous ideas ever concieved and Ive been a hater ever since

[@BrandonDenny-we1rw]

I havent since Rayman Arena for my ps2.

[@octavianpopescu4776]

I haven't bought an Ubisoft game... That's it!

[@zaneheaston8254]

Another corporate titan slain

[@zumzici1234]

The problem with a lot of companies atm is that they are trying to break into a new market and customer base, even at the expense of their existing one. For example, they probably see on a graph that only 20% of females are playing video games. That means that there's a potential for them to grow their customers by a huge 80% quite easly. So they start catering to those customers, alienating the existing ones in process, thinking they will eventually bring them back. A lot of these "potential customers" are what they call "modern audience" and the companies often mistake them for the loud minority of woketards. Basically the companies think that they are shooting 2 birds with 1 stone: they get ESG investments AND grow their customer base. The problem is that they are not shooting a stone, they are shooting with waterguns and are scaring all the birds away 😂

[@AndrewJohnH]

What they don't think about is, "What if the other girls don't want to play video games at all? What if they have other interests? What if everything we create for them will still be a video game, so it is destined to fail?"

[@basillah7650]

no they are shooting themselves legit losing their own jobs because being replaced by the woke and those woke destroy the company by sending all the money to woke demoncrats party.

[@nxtgnrtn8225]

@@AndrewJohnH In a business sense, a "no" is only one step away from a "yes." It's not about never being able to bring that potential audience in, it's HOW can you make your product interesting to that specific group you want to sell that product to. They do know that the majority is not interested, they try to get them interested. And "never" is a challenge for them to be proven wrong. And yes, it sounds heavily like r**e culture, the whole business management area is full with weird psychos.

[@peterthomson6457]

They have ignored customers for years now they are paying the price.