How Nike Ran Into Trouble

[@Dangic23]

Another big problem is that every time Nike releases a retro shoe, the quality of the shoe is completely different from the original. The build of the original is 90% better quality than the re-releases.

[@godgivespizza238]

Now their caption is 'Winning Isn't For Everyone. It's for those who do whatever it takes.'

[@thecookingshorts]

nike panda dunks quality is pretty bad LOL

[@Dangic23]

@@thecookingshorts The originals from the 1980s were actual leather and hand stitched . The ones people buy now are plastic and glued. 😂

[@edwardloomis887]

I ran in Nike Pegasus running shoes for ~ 18 years, but when they shifted production to southeast Asia, the new shoes' fit and quality were significantly less.

[@nguyen_van_a]

Basically, any big shoe brand: "Please buy our $250 shoes so that $50 goes to Ronaldo and Messi, and 50 cents goes to the workers". I feel ashamed buying from them.

[@MultiSciGeek]

Exactly! Not just that, but the quality just feels so cheap, I feel ashamed wearing them… ok not really but it’s uncomfortable and I hate buying new shoes every 3 months ffs

[@SiNNEi2]

Thats how branding works. Just like apple, u pay a bigger margin for nike and the likes for the brand of belonging to a community of like minded people aka the superstars and all.

[@hlz191]

That’s why I don’t buy from them

[@boxoffisa]

@@SiNNEi2they don’t know how this works.

[@kaischmidt730]

yes! if buying high priced items, the money should go to the workers and producing sustainably.

[@jamesdellaneve9005]

I stopped buying their stuff a decade ago. I don’t like their values.

[@I_like_YT_lots]

What the upper management didn't know, their customers need to try on the shoes. They were blinded by sneakerheads where a lot of the time, the shoes aren't being worn.

[@nikilragav]

exactly. Collector behavior is very different than general wearers

[@GoGogleUser]

Sneakerheads know the fit and comfort of sneakers and are confident in the online purchases.

[@I_like_YT_lots]

@@GoGogleUser that too..

[@robertmusil1107]

​@@GoGogleUsersneakerheads know nothing about anything related to shoe quality. They are like Pokemon card collectors. They have no idea about how the game is played but know everything about the looks or special editions of cards. Same for sneakerheads. They don't even know if the materials of the sneaker are expensive (usually not), they don't know how the sneaker smells after wearing if for months, or how it feels when doing sports as a non-obese person. They are collectors and not users

[@ropro9817]

From a customer's perspective, the problem is that their product quality is in the toilet now. I used to love Nike running shoes and happily shelled out over $100 for a pair but these days, they barely last me a year before falling apart. 😒 Much like Boeing, feels like the bean counters are running the ship.

[@jz4461]

Running shoes shouldn't last a year if you run with any regularity, and you should have a couple pairs to rotate to extend their useful life. They should normally last for 300-500 miles

[@ropro9817]

@@jz4461 True, but I don't run! I just use Nike Pegasus as everyday walking shoes and I don't even walk much daily.

[@imamfakhruddin1015]

@@jz4461 or maybe that's what they convince you to think so you don't mind buying their shoes two, three times a year

[@mtldragon9860]

Due to past injuries and tracking shoe life and injury trends, I ended up rotating running shoes every 200 to 250 miles. Foams degrade over time. However, I do admit I put in 1100miles on an Adidas Adios Pro and kept enjoying them, so maybe there is truth to the durability question. For better or worse, subsequent models didn't last as long due to the upper breaking, which stopped me from tempting fate.

[@jz4461]

@@mtldragon9860 Yup, the foam absorbs a massive amount of force (3x bodyweight) with each stride. When that happens, the shoe feels "flat" and no longer provides the support that it needs to. For me, this happens before I'm wearing through the upper. I ran competitively in HS and college, and folks hold on to their running shoes for way too long. You increase injury risk substantially by running in shoes beyond when you should, and I wish average runners were more informed.

[@deezynar]

I have refused to buy their products for over 30 years. The world would be better off if they went out of business.

[@projoebiochem]

You left out that NIKE got political and alienated half of the audience base. Whether you agree with their political stance or not, it did cut their customer pool.

[@ABrentor]

Could you elaborate about the political agenda of Nike? I’m not familiar with it

[@projoebiochem]

@ Nike backed Colin Kaepernick’s protests and based a whole advertising campaign around supporting the progressive agenda. As the recent election showed, a little more than half the country doesn’t support that agenda.

[@iam_nick]

The quality is the issue

[@sidybidy]

When Jordans are sitting on shelves, you know Nike is in trouble.

[@tomh2121]

Jordans is only part of the story. In Europe, Air Max has always been the trendiest shoe lines, but again I see more and more people wearing other brands (Hoka, On Cloud, Salomon, Adidas Samba). I also think trainers (sneakers) are generally a bit less popular than they were and more people are moving towards shoes and boots.

[@Ahmed-gg4oz]

@@tomh2121 Bro prices of trainers are expensive and many people in Europe who are typically the buyers aren't making enough money to afford them.

[@heraldomedrano851]

Jordans are overrated.

[@gorillashop337]

Reselling market evaporated

[@andrzejszpak688]

Jordans have always sat on shelves, they only started getting completely sold out in the early pandemic years when everyone was reselling.

[@vashonm]

They got too greedy with cutting 3rd party sellers

[@mohamedchebab9917]

they got too greedy with cutting shoes quality

[@thekongstocks]

BINGO! Pulling them from past-season department stores like Marshalls & TJX hurt 'em

[@robertmusil1107]

3rd party sellers are parasites

[@sweeseen9577]

Nike is becoming the Boeing in shoe industry. Cutting cost, quality dropping and yet price up the product. Bye, going for Adidas.

[@vincentchin88]

I went back to New Balance.

[@julioduan7130]

The quality of adidas is worse than Nike.

[@DiegoTeliz]

...and putting a CEO that has 0 knowledge of the end product and focuses only on the stock price.

[@kantalarski]

Adidas is not cheaper and Hoka or ASICS are more expensive.

[@nulnoh219]

Worst. Chinese customers are going to their own domestic brands. Made by the same factories anyway.

[@zagallo79]

That CEO is terrible

[@mohamedchebab9917]

why

[@roryburkhart6784]

Because he laid off tons of workers and gave himself a multimillion dollar raise in roughly the same year

[@paulg9484]

Agreed. Shoes are meant to be worn and tried before buying

[@DerekLaugann]

and WOKE!

[@CJBroonie]

And made a huge mistake cutting out brick and mortar stores because he only knows eBay, and has such a big ego he refused to admit he doesn’t know the show market and just declared a “transition” like he had nothing to do with profit losses. He should have been fired.

[@overman2306]

A lot of companies are living off their name, but they're completely different companies to what they once were. I prefer to find smaller companies that offer great quality at a fair price. I'll even pay more for better quality, but I won't pay more just for a brand.

[@evanortiz6471]

It’s their quality. No one is gonna buy a 100+ dollar shoe that is gonna break on you in three months. They have cut so many corners, that they have burned their fans, and now they are going to look elsewhere.

[@Your_President_Kanye_East]

Nike's quality sucks. I had gym clothes and shoes from Adidas and New Balance, which I used for 5 years or so before I had to throw them away. Nike's product start falling apart literally after weeks. I don't know how they're still on the market considering the abysmal quality.

[@robertmusil1107]

That's how they artificially inflated their "growth". By cutting on product quality. The thing is, once customers are aware of it, they'll never come back. Nike should be a save short stock if people wouldn't be braindead

[@katariagaurav]

Yawn, Nike is boring! They sold you a product for far more than what a shoe should cost, to be able to pay sportstar fees to market their products! They have fooled generations.

[@Gronvit1889]

I dont know if it is a big issue for Nike. But I live in Sweden and here adidas, asics and HOKA is on every peoples feet. And when Im in the store and talk to people in general about Nike they all say the same thing " Nike is to narrow and there is no room in the toebox". I guess they loosing a lot of customers just for that simple reason. Im one of them

[@windsong3wong828]

Totally agree.

[@pahlevymu]

Agreed, i thought it was just my feet are too wide until i talked to my sibling and friends that experienced the same. Air Max is too tight and not that comfortable for its price. So more people changed to New Balance or Asics who offer better comfort.

[@DonGivani]

All BS, you should check data

[@windsong3wong828]

@@DonGivani Nike shoes are narrow. I only use them for casual walking. I use ASICS shoes for long walks or travel walks.

[@CJBroonie]

Same here. Too narrow.

[@mattkop5755]

problem is if you do outdoors activities they break in a month

[@mra.prasetio]

Real

[@limbeboy7]

So like what shoes were made for?!

[@bltzcstrnx]

Don't all professional sports gear work like that? They're made for peak performance, not reliability. Take a look at sports cars, their components break so often. F1 tires are basically single time use and don't even last the entire race.

[@bltzcstrnx]

​​@@limbeboy7sports equipment is made for peak performance, not reliability. Many components in sport, including motor racing, are single use. Scrapped after the season ends or, in case of tires, doesn't even last the entire race.

[@hypothalapotamus5293]

@@bltzcstrnx A $300 shoe like the Alpha fly (or adidas Evo3 or on cloud strife) that will barely last 8 marathons makes sense if you are a pro, but so much of training is mileage spam. I'd save a lot of money if my everyday running shoes had an outsole that was a millimeter thicker than it is.

[@Ilovecruise]

Nike’s product quality has gone down quite a lot since they moved out of china, the quality right now are more like 5 dollars product instead of something that are selling for 100-200 dollars. It’s simply overpriced and bad quality

[@DrRussell]

Where have they moved to, please?

[@manfestiondaily]

Boring same shoes, quality declined massively

[@gablan1468]

I bought myself Nike running shoes for around 80$, at the same time I bought running shoes from Decathlon for 10$. They looked alike - both in style and color. Difference was only in price. Needless to say, the Decathlon ones lasted much longer.

[@jer103]

Where did you buy the Decathlon for 10$?

[@gablan1468]

@jer103 They sell them in Bulgaria for 10€. Idk how much they will cost where you live, but it has to be somewhere around that price. It is the gray Ekiden one model.

[@futurehofer1564]

@@jer103 probably in Decathlon

[@leejimmy90]

When did you buy the Decathlon shoes?

[@jerryrichardson2799]

Hoka, Salomon, Sketchers, Columbia, Adidas, Brooks, Merrell, Clark's, and Puma.

[@HiddenWen]

I have a pair of Asics running shoes that I bought in 2010. I'm still using them, and they are still perfectly fine.

[@JohnJones-k9d]

SAME HERE, I only use ASICS RUNNING SHOES. Nike I consider a fashion brand.

[@futurehofer1564]

you either dont use them that hard or you gotta change them cause I wore asics everyday from like 2013-2018 and the shoes had holes and everything. They were still usable but clearly in need for a change.

[@lempickavb3476]

While lurking on youtube I was just telling myself I don't like the messages Nike is pushing through their ads these days. Glorifying selfishness & cruelty through them while much more positive messages can be drawn from sport. So even just for that reason I'm disappointed in them.

[@MrBobbyBrown2006]

Prices are up, quality is down. During a recession and weak economy, people are putting their money towards other things. Simple as that.

[@afvet5075]

Way, way too expensive. And greed has caught up to them.

[@manueljosephcalma]

I thought this is about the message their Olympic Ad delivers. "Winning isn't for everyone..."

[@b.xplosive]

"Nike RAN into trouble "..... I saw what you did there

[@MatomeModiba-pe4dq]

Now I cannot unsee it

[@boxoffisa]

I couldn’t see it until you pointed at it. That’s perfect. Lol.

[@b.xplosive]

@@MatomeModiba-pe4dq 🤣🤣🤣

[@b.xplosive]

@@boxoffisa at first i was like ...aham the title..but then i went "AHAAAAMM THE TITLEEE !!! "

[@Frank-nh9fe]

While a very competitive industry, Nike’s failures are largely their own. The Caitlin Clark shoe fiasco being just one of many missteps.

[@sylvias2062]

Abuse in the industry is a topic the internet community should research .

[@iJay073]

Has all been done decades ago and ever since we all know about the immoral behavior of these crooks.

[@Forbes123]

I have not bought nike ever since they got caught using a 12-year-old pakastani boy sewing nike shoes for only 60 cents a day. An Nike denied these claims until they were proven to be true. A bunch of liars. Plus they sell $5 shoes for $150. Quality of shoes keeps going down. Nike (the company) won't be recognizable in another 10 years. The decline can't be reversed. They're done.

[@natilyfe]

They were expecting sports fans to pay high end fashion prices for athletic apparel

[@IshaanCH24]

I don't know what surprised me more: 1. That Nike relied so heavily on retailers for it's revenue. 2. That people would so easily switch to other brands, with the implication that price >>> loyalty + quality 3. On and Asics are paying retailers better for selling their wares. They get a higher commission 4. The share price fell because of weak profit guidance. Which is still okay. Marketing + Innovation + Partnerships

[@london9901]

So, what does the future hold for Nike? Will it bounce back?

[@gonz4u2]

What's with all the bright colors. Not everyone likes that. I love Nike but I can't buy them anymore because I can't find a plain colored one that I like.

[@rockets4kids]

I just took a look at the 20 year stock history and it paints a completely different picture. It is much fairer to say the company was over-valued in 2020 - 2022.

[@petergianakopoulos4926]

Exactly... someone is thinking.

[@kelsey_roy]

I’m into Hoka now. They have more styles on offer.

[@cfstonge]

Best running shoes I’ve ever owned

[@kazuma712]

For casual wear and performance I think they are leading, but I don’t they are “cool” or fashionable at the moment. We will see how the people respond in the future

[@johnta17]

Buying shoes is a tactile experience. You have to go try them on. Nike trying to go digital and cut out middle man was a huge mistake.

[@futurehofer1564]

disagree, sure if you can try them on is better but it is so easy to return and get the right size for you plus it is way more convenient to buy something online

[@Zoltan1251]

@@futurehofer1564 How is it more convenient? Every shoe is different sizing, size 43 is different even between two types of shoes from the same brand for some reason. Once you order, you have to wait for delivery guy or go to a pick-up place. Then if it doesnt fit you have to pack it back up and order delivery back. HOW is it better than just pick up shoe from the shelve and put it back on if it doesnt fit?????,

[@mikesedam616]

The Kapernick issue soured me on Nike now I will not but their product.

[@TheAvillamizarq]

Way to expensive.. the need to lower prices in a significant amount of

[@limbeboy7]

$35

[@goldwinger5434]

From about 77 to 2007, I wore nothing but Nike. Now I wear Merrill and New Balance. They went too political.

[@SP-ki5gn]

Well you do need left and right...

[@gearoiddom]

I never got what that woke approach was supposed to do commercially. Just seems like a deliberate customer base alienation strategy. Any board that signed off on such strategy ought to fall on their own sword.

[@hanschia]

Go woke go broke 😂

[@nikhilsahay895]

It was such a joke to let in shelf space to Hoka and ON without much effort. Sure you want to focus on Online sales, but you can not just let your competition easy rides.

[@mushieslushie]

Yeah, willingly giving up that shelf space was a huge mistake. Online sales obviously increased during the pandemic, but they are still shoes and people want to try them on first. It only made sense that retail would come back.

[@havencat9337]

people now tried ON and surely they would not go back to Nike

[@nikhilsahay895]

@@havencat9337 well, I am not a big fan of ON even after trying. They are one trick pony. Nike has multiple varieties for various uses.

[@michalsutto311]

Not sure about the retail argument - it seems Nike stopped innovating some time ago. They just don’t make cool, high quality stuff anymore. That’s the problem.

[@thejeffinvade]

I prefer Alphafly 3 over Asics metaspeed sky paris or Hoka Rocket X2. The problem isn't NIke's products, it is its marketing. ON, Hoka have hosted several running shoe promotion events for my local running club, 5-6 times a year. So far since the pandemic, nike showed up only twice to promote their new shoes for us to try on.

[@Loki-ew6gg]

Hoka is better than Nike in terms of Quality and are affordable.

[@bluesque9687]

Nike CEO changed. Fortunes changed! Even their alphafly is no alpha in the running market! The running market!! The CEO must resign. JD must resign.

[@johnblaze8774]

I went to Sports Direct and saw plenty of well designed Puma, Adidas and other shoes for £50 and less. Every Nike shoes was at least £120. Some were £174!

[@huzcer]

For context Nike is still more than double the size of Adidas in terms of revenue and more again on income

[@Mixam-256]

True, does this translate to dividends to investors?

[@huzcer]

@@Mixam-256 Nike's dividend yield is a 6 X that of Adidas

[@TheBooban]

Doesn’t matter. It’s more than Adidas. They lost #1 in China , soon just #3, and all the competitors are biting Nike like piranhas.

[@BillyP13]

In terms of innovation, zero!

[@huzcer]

@@BillyP13 Nike created carbon plated shoes - since then all the others have done is copy them....

[@ImpulseMuffin]

I ran in Nike’s for years but now I have Brooks Ghost’s that I love

[@seantan4702]

A shoe company don’t understand shoes need to try before buy.

[@Mister.Unknown]

Nike has suffered the Zarafication of an entire industry. Why sell a $50 shoe for $100 when people are buying $3 skirts for $35? Just markup your products x10 and ride the idiocracy wave...

[@figadodeporco]

Bloomberg interviewing influencers. Laughable at least.

[@Novilicious]

Their toolboxes are just too narrow, and I personally like wider tow boxes, which some companies like ASICS and ON have

[@jer103]

*toe boxes

[@MadMadOne]

Quality, comfort and sizing is extremely inconsistent. If i buy a pair of Nikes, its for the looks. I have Asics Kinsei Blast for comfort and treadmill.

[@QuantumQuasar91]

There are so much better shoes than Nike, especially for walking/running such as Hoka, Brooks, etc…

[@duskrider1724]

Nike’s are too narrow

[@ignaciofuentes2642]

Yep....hundreds of shoes on their site and only like 10 come in wide sizes.

[@mylesmacleod4306]

Everyone's feet are different. You can't tell how well a shoe fits your foot from an online picture. So a lot of people will always want to buy shoes in person. Amazed that a shoe company didn't know this!

[@Viewmp]

So you are basically saying nike is falling because the stock price is going down, but you are not looking at sales numbers or revenues ?

[@wnose]

No. Nike fell because they reduced their reliance on retail channels and their styling fell out of favor with consumers.

[@Viewmp]

@@wnose how Nike fell if their revenue each year is higher than the year before since pandemic ? And their profit of the last 4 years is better than the pre-pandemic ?

[@gorillashop337]

5 words, Quality down, reselling market evaporates

[@Astr0b0y8]

Nike will make a comeback for sure. But other smaller brands have definitely taken a bite out of their dominance

[@MyLifeOfficial]

They cost too much, the quality is lower than what it was a few years ago, and they don't last as long. Nike sneakers used to last me up to 3 years. Now they last around 8 months to 1 year, or so. Yet, they cost a LOT more and are not as comfortable to wear, like they've changed the shape.

[@avocadogaming3942]

Ultraboost are just so much better than anything Nike has.

[@futurehofer1564]

true

[@te1ephraq]

I had Ultraboost 2019 and they died very quickly, the foam does not last long. I would not recommend this product. But I'm still with Adidas - super happy with Boston 10, after few miles I immediately bought the second pair for my stash))

[@dharmapunk777]

buying shoes and clothing online is a dice roll. its convenient if they fit, but not all do.

[@noodlessurprise]

Nike like adidas have got greedy. The prices are ridiculous.

[@richardsoos8902]

There is a womens' Nike store in an affluent (extremely) suburb nearby in Brighton, Melbourne. The posters of the women/athletes are so unfeminine that I could not imagine buying these as a gift. I think they have lost the plot.

[@yakxattack]

My Asics Gel Lyte Vs are the comfiest shoes I’ve ever worn and they’re so stylish. I don’t think Nike can win me back anytime soon.

[@An-Orange-Fox]

I like the Getty images video 2:12

[@melonyogloo]

They only releasing retro models. It is boring.

[@winter5490]

Retro is so so so boring😴

[@peterc9806]

This is precisely true. I always go to the store to see if I can find anything I like. Sad thing is, the selection in store for Nike is just so limited.

[@QuintonDolan]

I have owned plenty of Nike sports wear but hate the fit of their shoes as they never seem to fit or move as well as some other brands.

[@jrbruce7750]

What Nike is doing to hold on the market share is they keep sending out the old Jordan’s which is keeping the brand relevant.

[@kashmirha]

I am suprised they are not firing the management for letting the shelves for their competitors. Huuuuge mistake.

[@plasmichoneytrip]

Nike looks like it’s stuck in the 2010s. Adidas dominated the market the last few years with Sambas alone. For workout shoes, people have chosen as stated in this video. Personally, Nike is overpriced with seemingly low quality shoes. They look cheap now than they did in the 90s.

[@tris3s10]

I tried working out in Nikes. And my shins and ankles were in extreme pain. When I shifted to hokas, asics or brooks, it made a substantial difference in performance. Nike are more of esthetics in my opinion. It’s a life style shoe.

[@silvermanq9454]

I worked hard for a $250 Nike shoes and I walked around the corner, homeless and jobless Brothers wearing the same shoes as me. 😢

[@bishopoftroy]

The customer is always supporting the unwanted side effects when a major competitor is struggling. Always prefer competition. I hope Nike gets back up soon. BTW: i never understood Jordans, they don`t look cool (at least in my book) at best "classic" and they are everything but comfortable. Rigid plastic.

[@neilfordan]

go woke go broke

[@kohort1]

Adidas quality seemed to be shortcuted much more than Nike

[@WookieChewie13]

Ceo didnt respect the consumers and the product, too money focused. I buy w lot of hoop shoes and Nike quality is not the same

[@christyk97]

Nike's quality is horrible. I have friends that work at Nike and can get 40-50% off, but I rather pay more for Hokas, new balances, etc.

[@buddhavb3616]

I've worked in the athletic footwear industry for over 30 years and I could not agree more!

[@omnip3469]

They got greedy. They wanted too much profit with cheap products and their prices are going to a luxury level

[@Footballfanatic991]

Literally. Me and my friends literally say the same. Why buy them when you could save and buy a higher end product. Also if you want something more comfortable at that price point, just go adidas or these other brands.

[@jw999]

Not complicated... Just go back to what they did before. Work with the retailers and innovate.

[@anandpaulraj8094]

Nike is more interested in making the Street analysts happy!!! Forgot about their customer!!!😂😂😂

[@tride.design]

I bought a pair 2 years ago by mistake 😅

[@thuydoan7496]

Another important reason why Nike is failing is because basketball is no longer the sought after sports to follow, instead it is soccer now, which Addidas holds most of the market share.

[@morisjohnny84]

My last pair of Nike was back in 2016..Nike Tiempo legend..

[@Mustradamus]

Nike's, greedy, my skateboard sneakers used to cost me $30. Today, those same ones cost $80, so I just switched over to Adidas. LOL.

[@rickylam7018]

Nike then pivoted too hard in the opposite direction in smaller countries like New Zealand. Right now in 2024, the Nike app and online shopping has pulled out of NZ, forcing shoppers to visit Nike stores which have a very limited range of merchandise, while their ties with other retailers remain severed. I used to be one of their most loyal customers pre-pandemic, buying something every couple of months from the app. Now I haven't bought anything from them in years since the app stopped working in NZ.

[@santostv.]

Nike is still number one but this a great opportunity for rivals to take advantage of it, adidas lost to Nike the German national team.

[@goshenhill40]

All my Nike shoes are for sale except maybe one pair: new balance is my shoe of choice:

[@kota3233]

One thing not brought up is the transition into hype brand. The few Nikes I still see in store have some crazy styling few people I know would want to wear.

[@zaf2643]

Boycott nike 👍

[@ewed418]

Finally a company that understand digital transformation which worked all too well.

[@WaywardPondering]

Buying shoes online sucks. Sizing, fit and feel is difficult to get right between brands and models. So I either buy two or three of the same shoe in different sizes and return what doesn’t fit or buy one, hope it fits and if not deal with mailing it back for an exchange. For these reasons I’ll always go to a store as long as long as the price is less than a 5% difference.

[@momurda6]

My last Nikes was 2017. Didnt last a year until the solo started to un-glue. Never again.

[@Lonelyplanet3]

They failed to return my money. No trace nothing.

[@DeeBrow]

I switched to sandals and both cheaper brands off Amazon that fit my style. It wasn’t about names but comfort

[@kevinkaremera]

The thumbnail is 🔥🔥

[@Rodrics23]

Feels like Addidas paid them, its the same for both. Isn't Addidas more expensive and the same narrative?

[@Legion849]

Adidas is generally better than Nike. Nike shoes are too narrow, and size options are limited . The quality is not great for long-term use. I got more mileage out of my cheap shoes they are better quality and, most importantly, comfortable, something Nike is severly lacking. Nike is the new Boeing

[@jaapspruitenburg6625]

Nike always stood for innovation, but with cutting on the design and development department of your company you won't innovate... Let it be a shot for the bow of other companies as well.