Why Are Football Shirts So Expensive?

[@AthleticInterest]

Thanks to NordVPN for the continued support and sponsoring this video! Go to www.NordVPN.com/AthleticInterest to get a discount. 👕 What do you think, are football shirt prices too damn high?

[@davisdelp8131]

Could also do the money in dollar as well as euro

[@RandomShorts718]

I don’t think they are. It’s not like Nike or Adidas is slapping their label on regular, everyday items and charging astronomical prices like Supreme. The authentic shirt can be thought of as a tool for athletes if they’re meant to help with their performance. There’s a lot of work and technology going into these shirts which justify the price. Great breakdown of the football/soccer shirts business, I feel like that’s an industry in and of itself.

[@swsadd4177]

In Bangladesh we buy replica shirts for 4-5 euro

[@Rick-hx7tx]

People making these shirts live rike rats

[@alehlete830]

every 2 seconds bullshizz

[@nazmulahsan4057]

I live in Bangladesh. I have an original real madrid kit. I bought it for just a little more than one euro from a friend who works at the garments that made those. It's terrifying to know the end price

[@jahidurrahmanjunaid179]

ভাই আমারে ১টা কালেক্ট করে দেন। দাম বাড়ায় দিমু -_-

[@JustChillGuy01]

Wtf thats crazy...please send me some kits to Germany😂😂

[@cristianfuentes2597]

Not surprised bro

[@renuk7]

Send your email or something I can contact I also want to buy

[@AthleticInterest]

That definitely qualifies as a bargain! 🙌

[@HamHam387]

I think they should be cheap, as we are not just wearing club shirts, but also promoting the brands printed on. Even if a club changes sponsors, we still carry the old ones

[@saniakshay12]

This is why I don't buy them. If I support Chelsea, why should I wear a jersey with 3?sell them without the brand sponsors and I will be interested

[@nikg6305]

In thr video they tell you exactly why they can't be cheap

[@JerKKeR]

@@saniakshay12 I Personally use 3 both for home internet and as phone carrier and I don't mind promoting a brand that I actually like but I'm gonna say it's absolutely HIDEOUS on the Chelsea kits! So much so that I actually did not buy any modern Chelsea kit. I prefer the Yokohama and Samsung ones. There is a good way of supporting your club by buying a jersey without the ads, here's how. 1. Some Clubs offer "Euro" Designs of their jerseys, where there are no sponsors. 2. Buy Training or prematch jerseys. Most of them are ad free and even cost less

[@cuy50]

I don't buy them because I don't like the concept of paying for the privilege to advertise a multi-billion dollar company. Thanks but no thanks.

[@rks5457]

Anyone see Idiocracy? Cristiano McDonaldo and Lionel Pepsi Messi.

[@SACSportsAdventures]

Fantastic video as usual! As a shirt collector, this is a great breakdown as I’ve been pondering why shirt prices continue to go up as replica quality continues to go down.

[@AthleticInterest]

Hope this answers those questions 🙂

[@KishoreKumarS-qz6vy]

@@AthleticInterest Ofcourse it does cause its done by the one of the best 🐐

[@Rick-hx7tx]

because it was made by cheap labour who barely get paid for things that get sold for such great prices.

[@lemonking3644]

QUESTION: does anyone know if before every game players are given a new shirt before the start of the match? For ex. Real Madrid's is white, either they wash it really well prior to a game or they get a new shirt everytime

[@SACSportsAdventures]

@@lemonking3644 Most of the times they are new kits each game. Especially for big clubs like Real Madrid. After matches players will give them to a fan or trade with another player so the the shirt they wore isn’t in their possession anymore.

[@franciscorapp2491]

Not convinced by the inflation argument because, at the same time, production costs have dropped (even considering the use of different materials).

[@dalmore4832]

Me neither, but I think they just wanted to show the effects of devaluation of money for people completely new to the concept of inflation. :)

[@beadle8974]

He's also using Bank of England stats to calculate Euro inflation for some reason? Eurozone inflation has been 2% which makes 29 euros in 1992 around 54 euros today.

[@kicapanmanis1060]

Yes but football shirts are not mostly about production costs, they are about recovering costs from the sponsorship to the club that gives them the right print those shirts in the first place. Those numbers are impacted by general inflation in addition to growth of demand. Remember most of the revenue of the sale of a shirt goes to the shirt company and not the club....that's cos the right to print those shirts have been paid for in advance. In essence you are paying the shirt company who already pre-paid your club (and not buying shirts will affect any future sponsorship value the club can get).

[@Donni_10]

We dont need to think about the research that they do to improve it over time?

[@phonemyat-et4xc]

In our country, the inflation of money is way different so it’s cost only about 20 dollars for an authentic licensed shirt. Something a fast food worker can get for a month in other countries is what taxi drivers get in 5 months here

[@FAHCORE]

I'm not concerned about having the newest each season, so if I want a particular kit, I'll wait to the end of the season when club shop clearance brings them down to 35 quid.

[@urfavoritesandnigga6437]

Facts. I bought the blue Ajax away shirt for 45, and I'd be a dummy if I had spent 90 at the start of the season.

[@colombiantom]

The problem is that there is never my size at the end of the season, so I end up buying nothing.

[@urfavoritesandnigga6437]

@@colombiantom yeah you gotta stay alerted for those discounts, L, and XL are always the fastest one's out.

[@FAHCORE]

@@colombiantom it did happen to me this season tbh, little gutted, but kinda expected due to international supply chain issues. Just chalked it up to "not ment to be"

[@chrisbest3451]

That's what I did, managed to get a home shirt in my size down from £70 to £40 because of it being an end of season sale, I don't mind paying that because that to me is what the shirt is actually worth and is usually the maximum I'm willing to pay.

[@BOABModels]

I think I'd have less of a problem with football shirts if they hadn't changed to releasing a new home shirt every single season. Back in the '90s in the UK, the system for most clubs was a home shirt (and sometimes the away) would be used for 2 seasons which means the kit would at least have a little more value.

[@yannick245]

True it started at the beginning of the 00's. I believe until 04 Bayern Munich, for example, changed their home kit only every two years. The same goes for Dortmund. From 04 on, we had a new jersey every season. My favorite jerseys until today are the _"Total 90"_ ones by Nike. The national teams playing in theses kits had a circled in number on the front of the jersey, instead of the sponsor. They can be seen in the famous Nike ad, were Portugal played Brazil, with an endless number of top-stars: *kzbin.info/www/bejne/fGPUaGpmaJJ8fMk* I had a Tomáš Rosický one. But I'm sure it wasn't a replica. It had all the features of the original one the players wore on the pitch. I had _"Total 90"_ shoes and a yellow/purple ball too. The ball was indeed a replica! I just was in love with that style. Now I haven't bought a jersey for over ten years and I also don't play myself anymore.

[@BOABModels]

@@yannick245 I remember the Total 90 kits well - they were used at Euro 2004 I believe.

[@yannick245]

@@BOABModels Exactly! At the EUROS 04, the 04/05 season and the Confederation Cup 05. And like I said, I loved the version for the national teams with the circled in number, on the front of the jersey.

[@danielgyila3662]

@@yannick245 Kinda like Brentford nowadays then

[@chidebemugonna5099]

For Arsenal, we repeated our 2012/13 home kit in the 2013/14 season. That was the last time. I'm sure it won't be changing anytime soon

[@tanishkumar2510]

This channel combines two of my favorite things- Economics and sport. Thanks Athletic interest❤

[@AthleticInterest]

We feel the same way! 😉

[@maxman3318]

Congratulations in advance for 500K subscribers! You and Tifo are making quality sport contact, much better than tv sport programms around the world. I also enjoy watching your content while eating, so thank you!

[@AthleticInterest]

We go very well with food! 😄

[@king-ij1ly]

@@AthleticInterest waiting for a crossover between tifo and the athletic

[@Hanako-o.]

this video was promoted by adidas

[@akshadchavan5528]

The England Jersey must be really valuable after all a legendary player like Giorgio Chiellini was starving for it,

[@aviatormv]

If you played proper ball you would understand his foul.

[@DomenBremecXCVI]

To be fair, Suarez was starving for Chiiellini's shirt as well

[@manofsteel9051]

Still better than what that snake, Suarez, did against ghana

[@suecli8131]

Let it go. Snob

[@kushagrajain6644]

​@@aviatormv it was a joke....

[@davidking9222]

Lets not forget. 30 years ago clubs changed their home kit one season and the away one the next. Now most clubs have 3 shirts, plus goalkeepers, and sometime special shirts. So Adidas are making a lot more e17 (euros)

[@ariefsyahrultiro]

Here in Indonesia, Nike manufactured their kits (jerseys) also their shoes. In 2019, workers from KMK Sport, PT (Nike distributors and produce in Indonesia) got demonstrate because they got underpaid and poor working condition.

[@jabbarfahad2239]

Yes

[@neosgaming1]

The reality is that they’re ripping people off. The whole things been taken away from the local working class and people applaud it out of a one sided sense of loyalty

[@jantelopez5626]

you'd think there's be a sense of community to try and make something simple, local and affordable just so no one feels left out .. but apparently getting your kit made in the same megafactory i as everyone else half way around the world makes more sense? i really dont get it. its just clothes ffs.. trainers i understand might be too complex to skimp on but football shirts should be a labour of love .. especially national football shirts !

[@neosgaming1]

@@jantelopez5626 I’m all about loyalty I always buy my teams kit a year behind and I get some interesting kits of teams I somewhat like or think the shorts cool but always a year behind but they still rip people off something fierce

[@kurtwicklund8901]

They can rip you off only if you agree to let them. Just Eschew It

[@FUnzzies1]

Calm down communist.

[@5thdawg917]

Good video. As someone who buys different shirt regularly here in England, recently the prices have sky rocketed high. Need to spend at least £100 or more for a shirt. Luckily for me, I have friend who gives me free shirts from sports direct when they have a clearance

[@therelaxlead676]

Mike Ashley being used for good, One Sin less

[@MendoCreative]

One important cost that wasn’t included is before the actual production of the shirt there are people that design and develop these kits. There’s time that goes into planning and researching fabrics, patterns, fits, performance etc. All the people involved on that end get paid, so that cost needs to be factored in as well.

[@penguin350]

Except Nike kits which all look the same with a different badge and colour

[@MendoCreative]

@@penguin350 yea but even if a kit is the same with different variations, that first original design idea has to be created by someone. Even if it’s just changing the colors and badges someone has to physically communicate and change that on they’re tech packs which still takes time. Time that someone gets paid for.

[@jantelopez5626]

@@MendoCreative i dont think thats going to be a huge cost - there'll be a team of core staff (a fraction of the company's workforce and a coveted role ) who will scout and commission collabs .. and big brands often have designers over a barrel .. when designers have a big name for their portfolio, that pulls in more clients .. the exceptions might be some very famous designer who's name pulls in a new market.. like when stella mccartney did the GB olympic kit

[@MendoCreative]

@@jantelopez5626 yes of course it’s not a big cost just based off of the large volume of products being created ( I know because I used to be an a apparel designer). But it is an IMPORTANT cost none the less. My point is here is that there is more cost associated with creating these kits than people think, and even though economy of scale takes place, all those little costs add up. Which gets passed down to the consumer.

[@antoniosaldanha4500]

Theres no way the pricing in the video is real this is a bought video

[@louisnexusdrax]

Normally I tend to buy kits towards the end of the season because prices are relatively lower. Price kits are normally lower and go for as low as $5 towards the end of the season.

[@ImRockey]

That's smart thinking actually. You're buying the original version, helping the club in your own way and you're smart with your money. That's a WIN WIN WIN situation.

[@Matanumi]

I used to do this as well but now there's hardly ever a sale of kits near the end or less of a selection

[@tahas8261]

I live in Iraq and i bought an authentic player issue Barca shirt for 20$. At first i thought no way this is actually authentic but it has the same exact details. Quality. Printing style and materials as the one i bought online from Barca store for 140 Euros. It made me regret buying the later😂

[@M0h4med05]

Where did you buy it from?

[@sanskarparmar2800]

Best KZbin page!

[@bullco_bs9581]

Good KZbin channel but not the best

[@AthleticInterest]

We like that review! 😄

[@jabranejr6389]

Great content as always , the kit margin story is pretty much the same story of nike shoes in "what it actually costs to make a sneaker "

[@Admiral1914]

Admiral did the first ever replica football kit deal with Leeds United.

[@AthleticInterest]

Pioneering!

[@thomashall2753]

Price has gone up with inflation, but wages haven’t, so it is effectively more expensive to buy a football shirt now

[@thomashall2753]

@@BarryRerack147 I’m sure that has some bearing on it too, yea!

[@torachan23]

Because no matter how much they cost, it's been proven that people will buy them. End of story. [EDIT: 5:11, see what I mean?]

[@laurolucas6274]

Guys as always perfect job the 500K is close salute from Brazil

[@AthleticInterest]

Thank you, Lauro!

[@chiruundefined]

I sent some jerseys from India to UK in February. The cost per piece, including shipping to UK; was 6 euros. It would come down to 4 euros if I shipped 10 at once. That's the scale of mark up, we're talking about!

[@abdulmajidpp]

From where in India you buy? Was that oficiall one??

[@chiruundefined]

@@abdulmajidpp I got it made from a factory, I don't feel like buying those expensive ones anymore

[@abdulmajidpp]

@@chiruundefined can you share the details... I would like to buy...

[@chiruundefined]

@@abdulmajidpp hey, I would love to; but they don't produce without bulk order, that is minimum 15-20 qty

[@abdulmajidpp]

@@chiruundefined ok..then don't bother....thanks for your replies....

[@miamitten1123]

Athletic Interest is my favourite sports channel. I like the business/financial focus.

[@AthleticInterest]

Thanks Mia!

[@gabem.5242]

And that's why a lot of fans (mainly southern Italian ones from Napoli and Palermo) just wait it out or buy the shirts after the new kit is released: usually the replica kits are worth way less when the new kit is released, so if you just wait until the next season (usually January or February) the older kit is a bargain to purchase because the retailers will have a rush to sell them to make more space for the "more demanded" new kits, while recouping some costs. :)

[@Grift76600]

What i usually do is find what the new kits will look like at the beginning of the season. If i'm interested in one i usually wait for the sales at the end of the season (i also have a discount as a member), but you have to be fast because the kit is often sold out in a couple of days or sometimes hours. And sometimes i'm not interested by the new kits at all. Which is even cheaper!

[@leonardolucenas]

Hey, friend. Do u know why Napoli shirts are so tiny??? I really want one but it seems like i have to buy a 3XL to fit like a regular XL

[@techzaada]

in our country Afghanistan, the replica shirts are 4$ even less sometimes. and one of my friends gifted me an authentic version of the Barcelona shirt. there is not much difference between the two.

[@afcaestheticshorts]

Great video, guys! I had a feeling the price of today's football shirts would be due to inflation.

[@AthleticInterest]

In large part, it's true! 📈

[@jackmorgan8684]

Don't know how much I buy all this. The fact you can buy shirts from DH Gate which are extremely high quality (virtually indistinguishable from authentics) at a fraction of the price shows it can be done. If working with retailers means a commitment to double the price so you don't undercut one another then don't do it- sell exclusively in Adidas Stores, club shops and online, that way you could immediately cut €40 from the cost of each shirt, sell a lot more and close demand for the illegal DH Gate trade.

[@M0h4med05]

Absolutely true

[@tomr164]

Your inflation reasoning for the football shirt pricing is wrong. During those 30 years, production also moved to cheap locations; production costs are the same/lower than 30 years ago, because they're made in Vietnam/China/Sri Lanka etc.

[@shobhitkanchan]

Its dinner time in India , what a perfect time to upload 👌 😀 love your content ❤

[@AthleticInterest]

A little evening entertainment 😉

[@sourishsaha8067]

This is the type of video I have long been asking the channel to make

[@AthleticInterest]

At last we made it! 😅

[@divakaarmy6759]

I think the reason is unrealistic money that clubs spends for singing with players-mainly wages and transfer sums.

[@nhlanhlazwane9465]

Half a Million Subs, congratulations! Your attention and simplicity is Genius.

[@mostwanted2kay]

Nah, we're getting ripped off.

[@lilper3134]

If your mad about it stop paying

[@sasamarkovic6185]

@@lilper3134 you are the exact target that these shirt sellers try to get

[@lilper3134]

@@sasamarkovic6185 the target those shirt sellers are trying to get are football fans

[@sonodaplugprod.9931]

This man narrating skills is phenomenal! Could watch this man videos for hours!

[@AthleticInterest]

Please do! 😄

[@Mu3azOsman]

Well researched and produced episode, guys!🙌🙌🙌🙌 Honestly, the only team shirt I would buy and wear is the current Nigeria 2018 world cup shirt! I really loved the unique design, and it seems fans love it too because it's sold out (in my size at least) EVERYWHERE! well, let me add that companies invest in designing and pay artists to come up with cool-looking shirts. so let's add that to the calculations maybe.

[@AthleticInterest]

Thank you! Yes, I remember that Nigeria shirt. The first batch was sold out within minutes after the launch 🤯

[@Mu3azOsman]

@@AthleticInterest crazy, I still can't find my size at a reasonable price 🤣 Well done with the episode 👍👍

[@wedjongkwowe4679]

@@Mu3azOsman we kicked them off from qualifying for the World Cup 😅. Support team Ghana 🇬🇭

[@chidebemugonna5099]

Then you have Puma who pay their artists to come up with the worst designs possible

[@chidebemugonna5099]

@@wedjongkwowe4679 Ah yes. Definitely counts as a World Cup victory for you guys 👍

[@KevinWei24]

Very similar to NBA jerseys. There are 3 versions that I know of. There are the replicas for fans to wear and the authentic ones for players and fans but the NBA also sells a "swingman" version of jerseys. They are like a intermediate version of the replica and authentic versions.

[@CriticalPedagogy]

Hmmm…in my experience they’ve always been pretty expensive. At least in the US. It was hard to get jerseys because there was no real market and demand was limited to those small soccer loving populations, so everything was imported. I’m talking since the mid 90’s. Even after the US World Cup. And soccer specialty stores were limited. Being of Mexican descent I grew up watching the Mexican league and again, those jerseys were imported and were always between $70 and $90 USD. MLS eventually emerged and they were also in the same range. I recall my parents not being able to afford them and if I ever did jet a jersey I would feel guilty. I got a Mexico ABA Sport jersey from 1996, right before the legendary 98 jersey. I regret not getting that 98 one now. But like I mentioned, the imports were expensive and so were the MLS ones. I also didn’t get the first LA Galaxy jersey because of the price. Eventually the market for soccer in the US grew and you would eventually have the chance of getting a previous season’s kit for $45 USD. Either way the story of soccer jerseys around the world is interesting. Awesome video.

[@vivek3573]

Sir your editing is next level crazy

[@AthleticInterest]

Levels: Intermediate, Good, Very Good and Crazy 😄

[@muntazermehdi2411]

What a great channel. Best channel to learn business in Football ♥️

[@adarshbalachandar8680]

Copies of the jersey sell for 3 euros(starting) in India. Its a huge market here. Embroidered, Patches, Sublimes etc. Obviously these are not authentic. But how does it matter, I get what I want - The look is just perfect

[@jamiemckell34]

"Are owners ripping us off? It's a bit more complicated than that... But yes"

[@Alex-e7h5n]

The real reason why football shirts are so expensive is that we pay much money for the logo on that, not for the shirt on its own

[@danielastorga2296]

Just as I was wondering this myself you release a video. Great timing.

[@AthleticInterest]

That's what we try to do! 😉

[@Jabberstax]

Last time o bought an Arsenal shirt was about 15 years ago. It cost £30. There's no way in hell I would ever pay £110 for one.

[@v4n778]

I am a Barcelona fan myself, and the jersies are damn expensive! It's ridicilous, we went to a mid tier cheap football jersey store, the quality are quite good we bought one for each👍

[@saps4060]

Wow, how informative! It also surprisingly answered my question about the difference between an authentic jersey and a regular jersey!

[@evangelosdikopoulos7213]

Great and interesting content as always! My favorite channel at the moment, keep it up!

[@AthleticInterest]

Thanks, Evangelos! 👏

[@roidjones]

Good video and thank you DH Gate 😉

[@denner2222]

2 year difference 2022: 80 euros jersey 2024: 100-110 euros jersey

[@AhesanulAlam]

The voice in this video is so soothing. great work Athletic Interest

[@AthleticInterest]

AI + ASMR 😉

[@AhesanulAlam]

@@AthleticInterest Superb Keep it up 😎👌

[@Truebro79]

As someone who loves football shirts but is always too poor to get one, this video was interesting.

[@MrLuci33]

Thanks for your videos! As a sportsfan and marketing manager is this the perfect channel! :)

[@ally_crawford]

You would think the rise of online stores would have taken a lot of the retail portion of the cost out and put it in the bin.

[@jocelicoelho9769]

I have the contact of some factories in China and I frequently buy from them for 15$ (same quality, I always take the shirts I buy to the retail store to compare), amazing deal

[@FolksingerFitness]

A great overview. One aspect that should be mentioned in this conversation is the abysmal wage earned by those who actually make them in the overseas factories. A fair cut of the profits for the workers is something we should be pushing for.

[@darksandwichboi2020]

In Australia I usually get my rugby league jerseys at the end of the season but then they still like 80-100 bucks on sale

[@shakibulhasan2379]

You can buy an replica shirt in my country for roughly 3/4dollar(fan version ) player version costs 2-4 dollar more and they authentic one is around 9-10$ PS-its cheap bcz they are made here

[@ImRockey]

Pretty sure that they aren't THAT cheap. Those shops are ripping you off by claiming they are "original" jerseys. iPhones are now manufactured in india, doesn't mean we can buy them cheap. 😂🤣

[@zk4654]

The quality of the shirts was also way better 30 years ago and even 20 years ago.

[@shreeshashastry4713]

Just convert the price to Indian Rupees and you'll cry for sure🙆🏻‍♂️

[@AthleticInterest]

Not cheap! 😬

[@aakashkedia22]

A month's salary for many here in India!!

[@tanishkumar2510]

@@aakashkedia22 how much will it become in Indian rupees?

[@nabhannbn]

@@tanishkumar2510 5k to 6k for replicas and 10k to 12k for authentic

[@swapnilgohil7280]

Just get the duplica almost the same thing

[@matthewdepaz3723]

very good video, thorough and entertaining.

[@kodokodok]

if milan wins serie a this year...i will buy their shirts...it cost about 60 dollars in my country....a little appreciate from me to the club even though its very expensive for a shirts for me

[@enthusiast2493]

Where are you from?

[@kodokodok]

@@enthusiast2493 indonesia

[@enthusiast2493]

@@kodokodok 60$ seems way more higher

[@alemastro_]

here in Milan i paid more than 120$ in july for the shirt

[@ohgin12345]

@@alemastro_ and it prove one thing. Those shirts prices are different at different places

[@rabarberellum1017]

There are some changes going on in the breakdown of the price of a football shirt. Large companies, especially Nike and Adidas are trying to circumvent the brick-and-mortar store and smaller web stores by selling directly to the consumer. If you look at the breakdown you can see why: it makes up for a large part of the price, so there's a lot to gain for these companies.

[@shubhojitghosh69]

Loved the video. This topic is so often mislead that it leads to confusion. BTW athletic Interest how much would a 2014 Germany's black and red jersey would cost today any idea.

[@chubs2312]

Found one at a thrift store for 1/4 of the normal price I pay for football shirts around here

[@enthusiast2493]

Are you from india? That Germany kit is 1500 indian rupee here in Bangladesh

[@shubhojitghosh69]

@@enthusiast2493 Ya I'm from 🇮🇳. The price is shocking.

[@enthusiast2493]

@@shubhojitghosh69 retro kits are always over priced than the regular ones

[@giftedspicybee3062]

i have one but i cant say anything cause i bought it in 2014

[@zylianari8556]

Congrats on the 500k subs! That's a lot more than your 10k subs before :).

[@AthleticInterest]

Glad we're moving in the right direction 😄

[@MegaCalin88]

They’re still way overpriced. You can put pro players shirtless in games and you won’t feel they lack “technology and aerodynamics”

[@alahsiaboi8909]

Wrong , irritation could easily be a problem , also most jersey used by big clubs used a special material that could quickly evaporates sweat and keep body temperature stable

[@marioionion2]

No

[@Matanumi]

@@alahsiaboi8909 the replica AND counterfeit does that as well!

[@umutti11]

Yet another great video! Thanks for the analysis

[@AthleticInterest]

Always welcome!

[@murdpower]

so we can assume that every other shirt (non-football) that are produced in same place with same materials and the same cost to produce will be sold for 90€ in the final destinations....I don't think so. defenitly a huge ripoff, only because they know people buy it no matter what.

[@gold9994]

In vietnam, the friend of my friend's dad owns a boots factory for nike. Some of the stuffs that doesn't pass the QC are sold to my friend's dad, they'll fix it and sell it for 200 bucks

[@pocari04]

very interesting, thank you! it leaves me wondering.. why is it not less expensive in an adidas store than in a JD store?

[@sxh1r]

because what jd pay in overheads (rent, staff wages etc) adidas would also have to pay

[@pocari04]

@@sxh1r thanks, in that aspect, the cost must be similar

[@deadmansfire]

@@sxh1r also probably a deal was signed, so that fans don't buy from one store only

[@johns8377]

Except you didn't account for the fact that wages are miles behind inflation, so we are paying more, we have less.

[@Jorge-lm4bg]

Not just Football, its every sport.

[@TechFloyd]

That Thumbnail is 🔥 🔥🔥

[@bantenglewat9799]

In Indonesia made in Thailand shirt was the best choice in quality and comfort to buy not to expensive and accessible because it's bit complicated to spend 90€ just like a month salary just for shirt

[@edwindwicahyo5375]

sabar bang :(

[@AdarshKumar-nj7rp]

You also have to count the cost of technology. Theses companies also spend a lot on R&D. For example, researching on materials such as recycled polyester, aerodynamic cut, where to place breathable holes, etc. It takes many years to craft and perfect it. They have to adjust it's cost somewhere.

[@ari29]

the breakdown of price will be used when milk is sold for £20

[@ymi_yugy3133]

I think the inflation numbers are extremely misleading, because clothing in general has stagnated in price for decades.

[@bikram28]

In India you can you buy authentic football shirts at 10-15€ (~1000/- rupees)🤷🏻‍♂️. We still thick it's expensive 😅

[@FruitschannelMagnumIlirikum]

Yo can we get in touch somehow?

[@andreatommasi3287]

Love the Stade de la Licorne reference (with the adidas and ebay holograms). I have been there 2 weeks ago in the away stand and it is a tiny, wonderful stadium with a lot of light 😍

[@alekxi]

Very informative How is such content free 😀 thanks Athletic interest

[@AthleticInterest]

You're welcome! 🙂

[@HappyGrower]

Excellent sponsor segway. I like it.

[@kaivonfintel1627]

Bro what are you talking about? Burnley sells theirs for like $55 which would mean their losing money here. Shipping and taxes are often added on AFTER checking out, so you’re always paying more than what the retail price is

[@akiprox7]

"But they are not jsut shirts, they remind us of memories, *ANYWYAS THANKS TO OUR SPONSOR NORD VP-"*

[@alancantu2557]

You failed to mention that wages have stagnated and in many cases not grown at all in most countries. This indeed means that football shirts are dollar for dollar more expensive than they were 30 years ago.

[@TheSunMoon]

I still have the Liverpool kit from 2011, bought by my friends for my 21st birthday. I can't wear it now, but I still keep it though, for the memories lol

[@AthleticInterest]

It's vintage now 😉

[@CyrilMphanga]

Let me guess... This video was sponsored by Adidas.🤔

[@ayohue9982]

Football jerseys being so expensive are one of the reasons I have to buy their Master Copy, which costs about 35-40 bucks. The only authentic kits I have is the 2018 real Madrid blue retro kit, which I bought way back in 2019, and a real Madrid 23/24 kit which I bought recently.

[@カモの行列]

I live in japan. My country’s league “J League” kits is expensive.

[@elyopper927]

Love this channel so much im learning so many things about the sports i love, my profession and practicing my english to :D

[@RedRaptor7]

Walked into a sports direct today to look at the new Liverpool shirt. £75 walked straight out. It should be capped at £50. £75 for a football shirt is absolutely ridiculous for something you will wear for a season. A Liverpool shirt in 2010 was £40. Edit: I ended up just buying this years shirt as it’s a really nice shirt but £75 lmao

[@aazaya6669]

i have bought them just 2 times and combining them two it comes to around 18USD tops when i was in my country. It cost around 119AUD now but i can "DHL" or ship from my country to Australia and i can buy some alcohol and watch game with the jearsey i bought. And if i find someone travelling then i have a spare of more that 110AUD for "Football Shirt" Now thats a deal

[@kicapanmanis1060]

I love sponsors on the uniforms. Just gives the shirt a lot of character. Never understood the hate for it in US sports other than "wahhhhh wahhh we don't like something different".

[@cfcblue8]

Indeed. I feel like when reminiscing about football a part of us thinks of the shirt sponser at the time

[@LarryJL]

While there has been a lot of inflation, the production costs have also gone down. I just aqcuired shirts for my football team. Custom with numbers, names and logos: 25 $.

[@davidstyles1576]

I’ll take replicas at $40-$60 over paying for an “authentic” jersey at $140+

[@amahlegumede2967]

I live in South Africa and authentic shirts can easily cost up to R1000 , then there are fake rip-offs that sell for ¼ of that which look the same but with questionable quality

[@penguin350]

I wouldn't mind spending £70 on a shirt each year, if I'd get a 50% refund at the end of the season if my team didn't perform well 😂

[@NanobanaKinako]

Would be cheaper to directly go to gift shop in the stadium of the team you support and buy a jersey there? If custom and import fee does make it expensive.

[@AlfredoPuente8]

Because Dembele salary is way more than he deserves.