Why Red Bull Owns a Football Team

[@AthleticInterest]

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[@Delboy0]

I love this channel but there is a very German bias in the reporting. The last video you claimed Alonso got his intense playing style from Germany, when Alonso played in England for longer, where the football is more intense and traditional to their playing styles. It is like people who claim Germany invented pressing football in the 2010s, when English teams were playing this in the 1970s, even Arrigo Sacchi admits he took the high pressing style for his great Milan team from English teams. And in this video you claim Red Bull had the first multi-club system with success, when there is the City Group clubs who started earlier and had more success. There was a year where Man City club group had teams that were champions of England, USA, Australia, Japan all at the same time time and Girona are currently 2nd in La Liga. The channel needs to stop appropriating English achievements as German achievements.

[@FoerbHimself]

@@Delboy0 Red Bull is not German (Austrian) and the Citi Group is not English (owned by Abu Dhabi).

[@iviwediko7210]

🔆If you have to make thousands of video about Redbull keep them coming🔥🔥 although I would like a comparison video of Redbull & Monster👌

[@Delboy0]

@@FoerbHimself The City Group HQ in England not Abu Dhabi.

[@SineguguMgoduka]

soon rebdull will buy kaizer chiefs in south africa

[@manueldeubler1127]

Red Bull acquired 51 % of the cycling team of German Ralph Denk, called Bora-Hansgrohe. Cycling teams work differently and sponsors buy the rights to the teams. Red Bull is one of the first high profile sponsors to enter the cycling market that is not cycling related, from the middle east, or into petrochemicals. But still, German fans don't seem to like it as they seem to think Red Bull is trying to destroy cycling.

[@AthleticInterest]

We are thinking about making a video about this as well, very interesting development. And a little bit typical German that fans are sceptical about this one...

[@Champion2710]

@@AthleticInterest they did it in football, they will do it in cycling. logical thinking

[@5thElem3nt]

"One of the first"? Even if we exclude the middle east or petrochemical brands (the cycling brands are smaller than Red Bull anyway), there are still companies with higher revenue left, like Lidl or Movistar. There are only 18 WorldTeams, so the number is limited. Also if we speak of "One of the first" we have to include all the companies which sponsored one of the WorldTeams/ProTeams in the past: T-Mobile, Sky....

[@prysrek8858]

@@Champion2710 buying out your competition is the way to go, like how Bayern and Dortmund do it. But Leipzig makes this strategy harder

[@Champion2710]

@@prysrek8858 When you have no Ball knowledge then just stay quiet. Sadly I can't Post pictures here in yt, otherwise I could expose your stupid comment in 1 second. Spoiler: Bayern is in 9th Place in ,,buying the league" Leipzig is above just to inform you

[@MehmetAliAkad]

Why Athletic Interest loves making videos about RedBull

[@AthleticInterest]

🐂👀

[@quantado9411]

Sponsored

[@UnitedLoyalist]

Athletic = Interest = (Athletic Economic) Overview = RedBull Interest

[@MrReese]

Because Red Bull have some of the most unique and interesting business cases and models.

[@OnyHipHopMusic]

you need to watch the video again bro 🤣he literally told you why in the video " if we win on sunday , we sell on monday" , so yeah RedBull is clearly winning , so Athletic Interest needs to get on the train as well 😎😂

[@cjewe1z]

Because football is the most popular sport in the world, which means they can access a gigantic market.

[@doyadirty3804]

Lol title answered in 4 seconds

[@generalpenultimo6502]

And it also answers, why they should never be allowed to own a football team

[@Unova007]

Redbull and Athletic Inerest , a never ending love story🤩

[@NazriB]

Lies again? Smart Bundesliga Spank Bang

[@blazejgruchala4361]

17 MINUTES! what did i do to be so lucky

[@AthleticInterest]

True! 😄 Thank you

[@leandrorocha9473]

It would be nice to talk more about Red Bull Bragantino. They bought a brazilian club that was kinda traditional and made it get to Brasileirão very fast, and today Bragantino is always competing on the higher positions, getting to play Copa Libertadores twice. They bought Bragantino in 2019 and played Libertadores right in 2022.

[@ephraimakoto3657]

Do brazil football content and make the money bro 😂

[@jayt7005]

Athletic Interest is THE best channel when it comes to informative and exciting sports stories. Thanks a lot! And never get rid of your Unique selling point: your german accent speaker. simply great 🥳🥳🥳

[@AthleticInterest]

How much did our speaker pay you to write this 🤔?

[@harsheeet10]

😂😂​@@AthleticInterest

[@subhamsahoo4275]

@@AthleticInterest RedBull should buy Manchester United from Glazers

[@keppycs]

I really like Red Bull as a company because they're not actively trying to milk their consumers for money. Instead, they operate way differently, yet are still plenty profitable. Well done Red Bull ^^

[@Footballfan-rv2mk]

I still wonder why no other brand is trying the same

[@cyan_oxy6734]

They're still the most expansive can while being half the size of other brands. Meaning they're double the price of Monster energy and like ~5 times the price of Coca cola if you take the €/mL. Of course costs don't scale equally but at least in German supermarkets you probably won't be able to buy a more expensive energy drink.

[@supafly8]

Have you seen the prices of their drinks? per ml, (never did the math) but pretty sure is damn expensive

[@DrZaius3141]

They just have their simps brainwashed enough to realize how they get milked...

[@broontroosers]

Well apart from the whole getting away with murder thing

[@JamesSant1]

Red bull also own a V8 supercars team which isn’t big for most of the world but is big for us Aussies

[@TheFutGuild]

I love these videos so much b/c there’s a RedBull HQ near my workplace and when I talk to some of their seniors, they’re always surprised as to how I know that much abt RedBull 😂

[@MrReese]

Some "small" corrections: a) Salzburg is not "a small Austrian town", it's Austria's 4th biggest city with a population of over 150k b) SV Austria Salzburg was not "a small club", it was one of the biggest clubs in Austria c) 14:08 Haaland moved from Salzburg to Dortmund for 20M EUR, he moved from Dortmund to ManCity for 60M EUR two years later

[@lazyboy300]

150k is really small haha anything below 500k is small. might no be a village, but still a small city. it's hard to consider any urban area with less than 1 million people 'big'. in china and india this number would probably be 5 million or something :)

[@nathanmutakyawa6387]

@@lazyboy300You compared a country with a population 9 million to 1.4 billion

[@MrReese]

@@lazyboy300 In the grand scheme of things 150k is considered a smaller city, yes. But there is a big difference between "a small town" and 150k. For me "a small town" has a population of maybe 10-20k. There is a difference in connotation between "town" and "city". Also, first you say "city", then you say "urban area". Those are vastly different things. Either way, you have to consider the scope of the country when you talk about it. In the video it sounded like it's a random irrelevant town, but Salzburg is nothing of the sort. And even in Germany, the most populated country in Europe (yes, I am leaving Russia out of this :D), 150k would not be considered "a small town", just a normal city. Germany itself only has four cities with a population over 1M. Here are the official definitions of Germany (not Austria) for cities: * Small city: 5k to 20k population * Medium-sized city: 20k to 100k population * Large city: 100k and higher population * Mega city: 1M and higher population

[@dennywedel1888]

@@MrReeseand then yet again to prove your point, for us in Canada a small town would consist of about 300-500 ppl

[@lazyboy300]

@@MrReese that's so crazy to me! 5k is a small basketball arena. if you can fit an entire city in a high school gymnasium, it's not a city. it's a village. and a small one. no matter how charming or internationally known. and mega cities are places like new york, los angeles, mexico city, são paulo, tokyo, shanghai, dheli. small city - under 500k medium city - 500k to 1M large city - 1M too 10M mega city 10M + salzburg might be great, but 100k is a place where you know your neighbors, where you can walk from one side to the other, a place with no subway system, a place with no stadium shows by global artists, a place with no large convention centers, a place with no international airports, a place with no hq of large companies. aka: a small city

[@psyway07]

Red Bull has changed marketing forever

[@barbalios]

Szoboszlai also played at liefering fc a smaller academy team connected to salzburg

[@DavidLimofLimReport]

Love or hate them, Red Bull's approach to sport has been positive especially in trying to identify talent at an early age and nurture them. So.much so Real Madrid copied their model.

[@tryhardign7539]

Another thing I didn’t hear mentioned is how good the academies of Red Bull are in every sport. To create an academy for one team in one country is insanely difficult as it is, and they’ve managed to do it everywhere they go.

[@felipecustodio8934]

you should talk more about red bull bragantion, they first tried red bull brasil but in years didn't get promoted to higher division, so they had to buy bragantino in second tier..... I mean, definetely there is more into it, which would be amazing seeing on your channel

[@ABC73086]

I do not watch club football ,F1 fans from childhood . But when I see Athletic Interest talking about RedBull Iwatch it .

[@FatRonaldo1]

My favourite Red Bull marketing story is that when being introduced to the UK, they filled bins around busy/ tourist locations to the brim with empty redbull cans so people would assume they were already really popular

[@KayosKing]

That ad transition was top class. Well done👏🏾👏🏾

[@Kassiem_42]

Athletic Interest looking to get bought out by Red Bull I see. New name: Red Bull Interest 😉

[@rendervowcreative4999]

I used to study, live and work in Leipzig for 7 years. I only watched some live matches but i can tell that the love of people for RB Leipzig is super deep but at the same time they legit hate it lol, love the club to t but hate RB to the t, it has this toxic relationship vibe every time. The team indeed have gotten better, andbecame a title contender team in just a decade + because of Red Bull system but at the same time, it doesn't feel like your "team" anymore for some die hard fans there.

[@andrewduan5123]

Becuase it feels like corporate takeover of football. A club should be about it’s members and it’s unique history and culture, especially in Europe where these clubs have been around for hundreds of years. RB taking the club and changing the name and structure then muscling out it’s original members and structure feels insulting to the long time fans, kinda like the MK Dons( though not that bad). I respect the success that they have, but I hate the direction this will drive football. Not that this seems to be anything compared to the general corporatisation of football in general.

[@ian60wb32]

True football fans from Leipzig will support Chemie or Lokomotive. If you have peace with what red bull are doing you don’t understand what football is all about. Luckily they are hated by 99% of Germany!

[@n_other_1604]

@@andrewduan5123 Markranstädt had no fans you can't compare that (Leipzig) to Salzburg or MK Dons at all. The fact that they can fill a 40k arena less then 10 years later is wild since Leipzig had already 2 important clubs with Chemie & Lokomotive which were champions & also played in europe.

[@1lik3Fir33mbl3m]

@@n_other_1604 it is quite simple why people go and watch the games, some might like the team, but the main driving factor is, for a long time no major club from the city played 1st-class league, I would have to look it up for how long, but probably felt like ages to the people there and now they flock in (btw most people that support Chemie and Lokomotive probably wouldn´t set a foot inside that place).

[@n_other_1604]

@@1lik3Fir33mbl3m Of course that is the main reason but it is hard to imagine that Chemie or Lok could attract the same people even if if they had similar success. I probably wouldn't go to their matches with kids / families even though it got a lot better & I sympathize with Chemie. It's almost like bothe clubs were to busy fighting each other & drifting more & more into political extrems & RB is a club were it is about the sport.

[@bharatavarsha17000]

Redbull is built different. I respect them a lot, wven though I never tried a Redbull in my life as I never needed that caffine.. But as a company, their marketing and operating strategies are very unique, thrilling and sensational.

[@Samuel88853]

I feel the same. I like thier F1 team but dont like energy drinks

[@yurydmorales]

- 00:00 📊 Red Bull sells more than 12 billion cans per year, spending extensively on marketing, competing with major corporations like Nike and Pepsi. - 01:23 🚀 Inspired by a Thai energy drink, Red Bull was launched in Austria in 1987, quickly spreading across Europe and then to the US market. - 03:06 🏟 Unable to fit into traditional sports, Red Bull created its own extreme sports events and later ventured into Formula 1, leveraging spectacular content creation. - 06:53 🔴 Red Bull ventured into football following advice from Franz Beckenbauer, acquiring clubs like Austria Salzburg and RB Leipzig. - 09:01 ⚽ Red Bull's acquisition of RB Leipzig stirred controversy with its unique control model, deviating from traditional German club ownership norms. - 12:20 🌐 Expanding globally, Red Bull acquired the MLS franchise in New York, creating a network of football clubs for talent development and profit. - 15:32 🏆 Red Bull's football ownership model aims at cross-financing with beverage sales, turning marketing into a profitable business, as seen with Red Bull Racing.

[@stevenalmeida5716]

Still waiting for redbulls to start putting money into NY redbulls team

[@petergressler1498]

Jesus I wish

[@Wasnt-1]

red bull makes literal money on it's marketing alone a feat no other companies have ever done cause for most part the money they make from marketing is boost is sales of their main products whilst red bull owns it via owning a sport's teams and events that generate literal cash

[@mkravchenko]

Congratulations on 700k!! Another great Red Bull video too, crazy they continue to go all in on football

[@AthleticInterest]

Thank you!

[@derrickasunda8842]

maaan i really like watching these videos Athletic interest puts out i just can’t stop 😂 they look good…….. well paced and sound good

[@AthleticInterest]

Don't stop!😄

[@walacerosalaurindo]

My favorite channel on KZbin! You are the best man!

[@AthleticInterest]

Thanks a lot, Walace! 😀

[@maragued4569]

I want a red bull tournament in the red bull arena

[@unchartify]

One must not forget the best athlete Matthew Haugue

[@jjsv0522]

13:56 This is also what they do with the two teams in F1, Red Bull is Leipzig while VCARB is Salzburg.

[@ab7597]

17 min video!!!!!!! Im blessed

[@us11fc]

The football scene is full of clubs that have built a rich history and unforgettable moments in the hearts of their fans. However, some of them have disappeared or changed significantly over the years, which brings a sense of melancholy among those who followed their rise. Two such clubs are Austria Salzburg and MetroStars, whose lost identities have left a lasting mark on the football map. Austria Salzburg was once a symbol of football passion in Austria. Its tradition, ambition, and devoted fans created a special spirit that was irreplaceable. When the club became Red Bull Salzburg, many felt the loss of something unique. Red Bull undeniably elevated the club to a higher level, bringing massive resources and success, but at the same time, it erased what made Austria Salzburg special - its authenticity, history, and connection to the city. Similarly, MetroStars was a club with a rich tradition and a strong foundation in American soccer, right up until the moment it became part of Red Bull and transformed into New York Red Bulls. While the club achieved great success in MLS under its new name, there is something indelible in the memory of MetroStars - a club that was part of the early days of American football and had its own distinct identity, before undergoing a corporate transformation. Though it's undeniable that Red Bull deserves praise for investing in and professionalizing these clubs, many of us who followed these teams from their beginnings feel a sense of loss due to the changes that wiped away their historical mark. The nostalgic moments tied to Austria Salzburg and MetroStars will not be forgotten, as they are part of football's past, part of the love for teams that, in some ways, have disappeared. Society and football have changed, and Red Bull has helped these clubs gain international recognition and success, but surely, something is missing - those classic moments, those old, "independent" teams, that were more than just commercial projects, that carried the stories of their cities and fans. While they became successful, Austria Salzburg and MetroStars will always be part of the past that carries a special nostalgic note.

[@cescentreri5231]

RB Leipzig is the main team. The others are just junior varsity and C team. Must suck to play for the others to some extent. What if Salzburg and Leipzig met in the Champions League and Salzburg ended knocking Leipzig out? Would that be a conflict of interest for the company? That'd be cool to see.

[@VinTechCent]

There is one misinformation: RB always planed only to buy the starting right of SSV Markranstädt and not overtake the club. SSV got paid and started new in the lowest Tier. Their stadium never named Red Bull Arena, it was always called “Stadion am Bad”. RB founded a new “Verein”. But you were right about the name and the logo issues.

[@Lordbleu]

Something tells me this channel is AI curated, coz man it's always amazing to watch.

[@AthleticInterest]

The only AI is Athletic Interest 😉

[@orionpacks]

Please upload often

[@adrishbiswas6501]

Beckenbauer influence in football is unparalleled.

[@albintony5272]

Why Red Bull loves football: because even the players need wings to keep up with those speedy wingers!" 🦅⚽

[@davismotomiya29]

The best type of marketing is marketing that doesn't feel like marketing, it makes the people feel like they a part of it

[@hendrikj8448]

well done bringing it home at the end

[@axiii_08k]

Joshua Kimmich, the current captain for the German National team, played for RB leipzig before moving to Stuttgart and eventually Bayern

[@michaelmagaji7146]

Love this channel and thr narrator's voice is so chill

[@AthleticInterest]

Come for the videos, stay for the ASMR 😉

[@NiBazuu]

I just can't have enough of Athletic interest ❤🇰🇪

[@eylex8574]

And yet they let Erling Haaland go to Dortmund instead of RB Leipzig.

[@fairphoneuser9009]

That's how release clauses work. If any club pays the according fee, you don't have any right to turn the offer down. It was Erling Haaland's, and his management's, decision where he wanted to go next.

[@TankJr.]

That´s how money works.

[@niklasnoeske5850]

One question that unfortunately wasn't answered in this video is was jetzt genau an jeder Ecke steht...

[@maxvandoorn3799]

Na das weiß doch jeder: RED BULL VERRECKE

[@arasmatazz]

Another masterpiece from Athletic Interest. I click on like even before the video starts and they never disappoint.

[@AthleticInterest]

Love that approach! 😉 Thank you!

[@gabrieldossantos2074]

Red Bull has a team in almost every league from mls to the Brazilian league

[@antiChinazi]

the oil city group is crazier

[@press-resistancemidfielder779]

They should acquire a PL team now.

[@GRAPSWITHGUAP]

Can you do another video based on multi club ownerships across football and various sports please?

[@lazyboy300]

14:42 well that's the problem with multi-club groups isn't it? it at least needs to be regulated by fifa

[@alejandromartinez9680]

Athletic Interest ilysm

[@giodhuha6771]

Red Bull multi-club >>> City Football Group

[@josearmandorosales982]

Once more this video works as a knowledge source for those who love football. Great job

[@AthleticInterest]

Thanks, Jose!

[@stennostenno1346]

Savage editing, love it

[@FayesGanteng]

i'm a south east asian.. i thought it was weird that Red Bull drink was so popular outside but i've never seen one sold in my country.. turns out Red Bull is Krating Daeng.. a very old drink that's been here since 90s.. man..

[@estudiantedeingenierias]

Been waiting for this, I was here, I will be here tomorrow, I will be here after tomorrow

[@AthleticInterest]

We appreciate it! 😉

[@Footballfan-rv2mk]

I still wonder why no other brand is trying the same

[@power279]

Vardy drinks Redbulls to be fast on the field. free marketing there😂

[@saisagarsingh3340]

Watching this after Miami dunked 6-2 NYRB💀

[@pluxauag7555]

Benetton started it all in 1979 when they bought Benetton Treviso Rugby Union Club and moving into Formula 1 and carrying Michael Schumacher. They are still successful in Rugby Union and the United Colors of Benetton continues.

[@Xilodique]

love the content, always informative!

[@AthleticInterest]

That's the aim! Thanks a lot 🪐

[@raistherais]

I love the thumbnail EDIT: Change it back!!!!!

[@salty953]

Reupload?

[@martinrodriguez9300]

❤️ keep up the great good, love your videos !

[@AthleticInterest]

Thanks a lot, Martin! 😉

[@XMehrooz]

So, it's basically Anschluss 2.0 that Bayern(Germany) did with Salzburg(Austria).

[@muhammadluthfiramadhanabdu6657]

don't forget RedBull Depok could be exist in Indonesia years ago

[@ajithkumar-tm2yi]

Athletic intrest team please do a vedio on Arne slot , that no one knows about him, it would be a great eye opener

[@Targato_san]

Didi is a sporting LEGENDE

[@0fficialdregs]

not gonna lie, that's a strong flex and business approach. Vertical integration

[@saintkofi]

didn’t expect to hear anything about ghana in this video🤣

[@dagoldenexperience]

Timestamp please

[@BruceDamvan]

first a redbull add then a video about redbull 😂

[@nezhafahr7490]

Hello Athletic Interest, i love your videos! But please, make a modification in the map you're using, Morocco is not split like that, the Sahara Desert belongs to Morocco, and you can check that yourself ;)

[@evansmuthomi1997]

I could love to attend a marketing meeting for redbull.. suggestions"a couple marrying while sky diving" 'a guy jumps from a volcano then rides his bike"....

[@kian_de_gamer1638]

you would think the next step would be a RB team in London

[@mavros4213]

Bundesliga is already as high as one can get

[@woodchopper1752]

great video and it has confirmed to me that leeds united are now a feeder club for leipzig .

[@JoviY]

I loved this video. It was so great to get more details and I would love to see that more often 😄

[@AthleticInterest]

Thanks, great to hear that. We were wondering if people would get tired of videos that long 😅

[@M1tZk1]

I don't like the hypocrisy behind the fans hating RB Leibzig. Calling it El Plastico, saying it doesn't have any tradition it's just a bought club, but what about Wolfssburg an VW, even Leverkusen has Bayer (the sponsor in it's name), and there are more clibs that rely on big investors. It's ridiculous.

[@Karma.3636]

Most of them hate those Clubs too tho +Wolfsburg and Bayer were founded decades ago by workers who just happened to work there

[@M1tZk1]

@@Karma.3636 I really don't care about Tradition. It's something you can't buy, but it's also something that can be lost. All those clubs sold their soul. All they have over Red Bull is the Fans with Rosered tinted glasses that reminisce of simpler times. Now they're just as bad any other club. I mean the complete Bundesliga is just a joke. If you want to see all the games from your team and if they manage to get into the Champions League, than you need subscription to Sky, DAZN, RTL+ and Magenta TV. So... I think it's inevitable. In the end I just want Bayern München to loose for a few years straight or maybe never again.

[@federicomurero]

You've made a beautiful video. So much informative, so much interesting. There's a lot of work behind it 🔥

[@AthleticInterest]

Glad you enjoyed it!

[@robertal9783]

Already in 1973 there was a Dutch television program that had people fly homemade aircraft, drive crazy vehicles across tracks above water. So Red Bull did not invent that unfortunately

[@BALHAM69]

Nice video.😮

[@AthleticInterest]

Thanks a lot! 😮

[@BALHAM69]

@@AthleticInterest you’re welcome 😊

[@crayyonnyadrav4055]

The most unpleasant thing about the Salzburg takeover in 2005 was the restarting and rebuilding of the Austria Salzburg club. They have the worst fans and supporters, just walking past them could get you punched for no appearent reason. And these Hooligans of fans were the reason that a few years ago when Austia Salzburg hit their highest sporting point with the professional 2nd tier of club football that the club was dragged down again to the lower semi pro leagues. Conversly, I really enjoy it when the Fans of the bigger clubs come here to Salzburg on European Nights, Its always an experience meeting these fans.

[@jonasb6440]

1.5 per person ain’t even that crazy I know a guy who drinks minimum 5 per day😅😂

[@DubhakurÉdotż420]

Red bull ❤ athletic interest

[@rf903-8]

Red Bull owns 2 f1 teams and used them in the same way as their football clubs

[@SirJbstl]

Red Bull is literally a marketing company, so nothing weird about that also you missed out completely on FC Liefering, one of the most important Teams in the football system. Research was ok, but far from good.

[@misterbondage007]

I think their story and their success is more admirable than City Football Group.

[@lucasbrew6002]

can't lie, they'd make a great winger in their labs

[@Treefinger1]

Red Bull in my brain, blood and veins

[@mrmasterbloxdcroc]

Red bull gives you wings

[@RizalBatheki]

RB Leipzig is Red Bull team (Max) Salzburg is RB Visa Cash App RB Brasil & Ghana are F2 drivers academy

[@thetruth2903]

Red bull will own athletic interest

[@xsondx]

Everyone in germany hates rb leipzig, but iam happy they are there, they will help us to make the bundesliga the best League in about 10 years in the world. Everything is already better than in england, only the money & the language arent.

[@TimFCB29]

Clubs like rb, hoffenheim and wolfsburg destroy the bundesliga

[@chineduike7798]

This was a great watch! Thank you.

[@AthleticInterest]

You're very welcome! 👏

[@thezockerreact]

You forgot FC Liefering in the second Austrian devision

[@OshadaAdithya-bs3up]

Interesting video ❤

[@Walastig]

Red Bull also owned an e - sports team

[@MrLittleJa]

I want to be part of the Red Bull family 😂😂😂

[@BruceWayne-xw8iw]

Just curious on why you ignored RB Ghana after showing them once.

[@mlad35]

Maybe because isnt as developed as the rest or there is not that much information about it.