Why LeBron Bought Liverpool FC (2%)

[@AdarshKumar-nj7rp]

This explains why Lewis Hamilton and Serena Williams were so willing to be a part of the consortium that wanted to buy Chelsea.

[@kumaransivan9688]

Ignorant tho chelsea have not much scope for growth, they have already become one of the top clubs in the football world... liverpool in 2011 was a very different side

[@jonasmarung4529]

@@kumaransivan9688 chelsea would probably be bought under value due to the circumstances

[@jamesbond4810]

@@jonasmarung4529 Yeah paying £3B is ridiculous.

[@jacekkaplon200]

@@kumaransivan9688 not really there are still many growth opportunities, super league etc. obviously it won’t be as easy to make the profits that Lebron did but there 100% is a lot of growth left for these top clubs

[@aidygooner]

Lewis Hamilton is a fake gooner 🤢

[@sdeepj]

The NHL is the one who made Vegas a sports town with the Golden Knights. The Knights went to the Cup Finals in their first year.

[@cjplz123]

Marc André was so good that year

[@opinionatortv6457]

@@cjplz123 Ter Stegen?

[@slllloraxxx]

Vegas would have been a sports town if it weren't for the various major leagues' reluctance to have a franchise in the capital of sports betting. In hindsight it was silly.

[@kx4998]

@@slllloraxxx well for the NBA it was because of the 2007 all star weekend, hundreds were arrested and generally the press was negative because of that. If that is not the case an expansion team to Vegas might have happen maybe 5-10 years ago.

[@araf9823]

@@opinionatortv6457 man is taking about soccer when man is means hockey lmao

[@lemiath]

Glad to see you guys getting sponsor's been watching since that first video and love to see you succeed, keep up the great work.

[@AthleticInterest]

Thank you, Lemi! 😀

[@kiranp5611]

I think they could have added the point that Paris is a fashion capital. And Paris always had a strong sneaker culture and it pushes both PSG and Jordan with each other's fans !

[@lebronjamesharden3958]

but human feces in Eiffel tower ewww

[@hendramingki1122]

And Liverpool has The Beatles and Football history that stand out.

[@Calgac]

@@lebronjamesharden3958 you dont even have passport typical yank

[@kaziarhab]

Liv was bought for $480 million but now will be worth $4 billion. Made 733% profit in 10 years. But they are doing it in a sustainable way investing in infrastructure, academy, stadium etc. So kudos to them.

[@Otto45]

Yup.. Liverpool going down now.

[@surgefn754]

@@Otto45 huh?

[@joshg2603]

Liverpool was only that cheap, because their last owners went into bankruptcy. FSG and Lebron got lucky.

[@Wasnt-1]

the thing they never realize is sports teams are unprofitable teams spend more in salary than what they earns in sponsorships and broadcasting rights that's why the former liverpool owner goes bankrupt as the only time you'll make money is by selling the team to another victim that's why instead of lebron accepting that deal he should've talked with warren buffett as the miracle of omaha is willing to buy his image rights and lebron can own steaks in berkshire hathaway and be a multi billionaire in no time

[@Wasnt-1]

the thing they never realize is sports teams are unprofitable teams spend more in salary than what they earns in sponsorships and broadcasting rights that's why the former liverpool owner goes bankrupt as the only time you'll make money is by selling the team to another victim that's why instead of lebron accepting that deal he should've talked with warren buffett as the miracle of omaha is willing to buy his image rights and lebron can own steaks in berkshire hathaway and be a multi billionaire in no time

[@MrReese]

3:53 he bought the shares in 2011, long before Klopp was there, so showing him in this context is kind of wrong in my opinion. Regarding why/how PSG became so big: buying top players with money from the filthy rich owners obviously. Without them PSG would not play a big role in international football and would thus be not interesting for people and other companies to collaborate with.

[@anelesiguqa]

your point being?

[@jonathanromanow7997]

He didn’t do enough research he has some points wrong 😑

[@jonathanromanow7997]

I get ur point but money doesn’t grow ur club,brands do so when psg branded with jorden it grew psg in popularity not with money

[@jonathanromanow7997]

But how they got the players,with disgusting oil money which is y Liverpool will always be a bigger club then psg

[@Sechaba01]

FSG had a plan & he bought into it. Fruits are being reaped.

[@argo1879]

Love this channel but you gotta give hockey some love. When you were talking about sports franchises in Vegas you mentioned f1, nfl, and a possible MLS team and neglected their most popular team- the Vegas golden knights

[@Connor-vj7vf]

Suggesting PSG are big because of collaboration rather than the billions of euros poured in to them for transfers is a little ridiculous. Also, despite not having won a European trophy they have competed to a high level for them more than ever

[@jacekkaplon200]

That’s true but he was talking about their growth as a brand too, and the deals and tapping in with brands like Jordan and Bape has increased their recognition outside of the football sphere. People who don’t care about football know about these shirts just cause their big street wear. But yeah it’s definitely not the main reason

[@cinnamon3578]

The next generation of fans and footballers no longer see clubs as big because of past trophies.

[@jacekkaplon200]

@@cinnamon3578 they definitely do. But in a business sense PSG is a huge brand

[@ArdensGember]

@@jacekkaplon200 even the business deals and brand growth is helped a lot when you buy players like Neymar and Messi who are some of the most known Athletes in the world. Without those big player purchases the growth wouldn't be nearly as big

[@jacekkaplon200]

@@ArdensGember for sure

[@clydemaverick1518]

editing is so smooooooth 🔥🔥🔥 was just planning to watch for 30 seconds didnt realize already finished the whole video

[@benharrington4332]

Love the videos. New video idea maybe, back in 2012 chelsea and f1 team sauber join a partnership, looking back it's a very unique business idea

[@yngceelos]

True. I remember liking chelsea when I was a kid because it was on checos car (my favorite driver)

[@bonzobonanza]

LeBron made the smartest business decision of his life. With Liverpool winning the FA cup, LeBron James generated a lot of money than ever before.

[@NihinduAngana]

Great video as always mate!

[@AthleticInterest]

Thanks, Nihindu!

[@masterpeace7722]

Liverpool have a diverse group of stars aswell hailing from all continents basically so there is potential to tap into multiple markets

[@fahdfayala4401]

Im a motion graphic designer and i do lots and lots of video Editing in this type , i know how hard it is to do these transitions , , the quality is amazing , keep up , ur so good , i hope i work with someday

[@juancarlosrebaza4010]

Athletic Interest … greetings from Hong Kong !! Amazing job !!!

[@AthleticInterest]

Hi Juan! Thank you! 🇭🇰

[@brunoguttler]

The quality of this channel is incredible.

[@AthleticInterest]

Thanks, Bruno!

[@santiagoducey8036]

Great video ! Really shows the smart mind behind Lebron James and his post-nba retirement plans in the business market. It will be really nice whenever they finally release a Liverpool X Lebron collab.

[@lordwiz6653]

Recently chris Paul and two other athletes from USA invested in one of the cricket club(Rajasthan royals) in IPL . They have vision of growth man . The way IPL have grown it's worth it on long term i blv. Let's see how it goes

[@helloman3676]

Lol crickets.

[@JohnSmith-kj2od]

Mo salah to the Lakers confirmed

[@AthleticInterest]

We better tell Fabrizio 😜

[@OM-et4qj]

@@AthleticInterest Here we go..

[@miamitten1123]

@@AthleticInterest I read that in the commentators accent.

[@dccomicsmarvel5387]

So happy to see you have more and more followers you deserved it ! Keep the Incredible work!!!!

[@AthleticInterest]

500,000 not too far away now 😉

[@vertigq5126]

You guys continually put out such great and amazingly high-quality content. Thanks for posting and keep it up! God bless you :)

[@AthleticInterest]

Thank you!

[@thescholarbros83]

This channel is going to be one of the best channel in yt platform

[@AthleticInterest]

That's the ambition! 😀

[@thescholarbros83]

@@AthleticInterest definitely u will reach it ❤️

[@VIK_1903]

Well, PSG made several high profile transfers TBH. I don't think they got big because of sponsorship. Nor do I think that's a real thing in football. They were Ronaldinho's first international team back in 2001.

[@mentazmic]

He wasn’t a star yet. He got there because the club had a good reputation with Brazilian players (Rai, Leonardo)

[@miamitten1123]

Sponsorship is what affords clubs to even survive.

[@VIK_1903]

@@miamitten1123 not in Brazil...

[@shubhojitghosh69]

No wonder Lewis Hamilton and Serena wants a stake at Chelsea.

[@samelmudir]

serena already has a stake with the miami dolphins

[@miamitten1123]

@@samelmudir 😂 that’s not worth shiiiiiit

[@JAPARICAN50-50]

@@samelmudir big mistake she's going to lose

[@Wasnt-1]

the thing they never realize is sports teams are unprofitable teams spend more in salary than what they earns in sponsorships and broadcasting rights that's why the former liverpool owner goes bankrupt as the only time you'll make money is by selling the team to another victim that's why instead of lebron accepting that deal he should've talked with warren buffett as the miracle of omaha is willing to buy his image rights and lebron can own steaks in berkshire hathaway and be a multi billionaire in no time

[@noapoleon1]

I really want to know how you go about researching such topics

[@syc2543]

Can you do a comparison between footballer brands & NBA player brands globally? Maybe a Cr7/Messi/Beckham/Jordan/Kobe/Lebron comparisons.

[@sebastiankell84]

not to forget ... the UFCs biggest events are held in vegas and its headquarters are there. combining the interest of gamling and sports fans might be a match made in heaven. so i definitely see vegas becoming the next big destination for sports fans. plus L.A. is only like an 1 hour fight away

[@vicentebarrios923]

Vegas also has NHL. I had the idea FSB would buy something in Boston instead of Vegas, but it would be weird Bron literally owning a part of the Celtics.

[@sdeepj]

FSB now owns the Penguins, while the Sox and Liverpool may be the centerpiece of their portfolio, they’re not tied to one city.

[@Howdidhenotseeme]

He already owns the Celtics...

[@cappeblixten9922]

9:35 You are know able to make videos on full time! more great content! thats awesome congrats!

[@GhostFaceWinner]

The way this was put together is perfect the foresight on lebrons behalf and the creator to round off with lebron owning a NBA team ultimately

[@douman74]

"You'll Never Walk Alone ,Lebron!"

[@Forced2Comeback]

he walked alone at the cavs 100%

[@regular3233]

What kind of cool content you make. Great job! Thank you

[@AthleticInterest]

You are *very* welcome 🙂

[@theordinarychannel9334]

Amazing piece again.

[@AthleticInterest]

Thanks, Faysel!

[@kaziarhab]

Great content. Well done Ath Interest

[@AthleticInterest]

Thanks very much! 🙌

[@GeliCarlosJ]

Vegas Golden Knights, Las Vegas Raiders, potential destination for Oakland Athletics, potential MLS team, potential NBA team, F1 race. Everybody filing in to Las Vegas

[@Alexandre-xz6jm]

Amazing work

[@tigerwoods8022]

Hey athletic intrest plz make a video on Tiger Woods

[@Siopc]

Yeah, assuming he doesn't die due to reckless driving by then.

[@AthleticInterest]

Hi Ateeq!

[@pacoramon9468]

4:25 Qatar money to buy stars also helped...

[@nabhannbn]

Always surprise by great content

[@AthleticInterest]

Glad we can keep surprising you! 😉

[@lordwiz6653]

As LBJ is not involved in nba these days i think we will see him in Paris for UCL finals . Let's goo ❤️✨

[@nativeyo]

Sick burn 🔥. Ouch. I think LeBron personally felt that one. It is probably one of the biggest fails in sports that, that team didn't make the playoffs

[@thomasjuniardi3559]

He's smart, he and Shaq (O'Neill) had the same instinct for business investment. 😁👍

[@shane0707]

no he isnt. he tried to turn our sport into the american nba/nfl model. look up the European Super League, it was met with major backlash and riots from English fans because this stupid idea of him, FSG, and other american owners was going to ruin our sport.

[@thomasjuniardi3559]

Smart for themselves as an investors, the fact that they also an athlete of sport it's a different thing and might not fully understand it, after all the American call Liverpool as a soccer club not a football club 😁

[@laurolucas6274]

Hi guys as always masterpiece video just one correct Ronaldo Nazario also has a lifetime contract with Nike salute from Brazil

[@AthleticInterest]

💙

[@NaughtyCarrot]

5:08 I thought he said "The club sold 80k kids" 💀

[@Baddy67110]

I really love your videos. they are perfect !

[@AthleticInterest]

Thanks, Frank! What a review 😍

[@Baddy67110]

@@AthleticInterest I love business and I didn't know anything about the Sporting Business, so I'm very happy finding these videos. I can connect the dots with other industries

[@deusiudex8256]

Mandatory F1 reference as always, love to see it

[@miamitten1123]

6:05 naughty 😂

[@chinenyennake4782]

We going for 500k subscribers before end of may. Love it

[@AthleticInterest]

Let's do it! 😅

[@Salio_Mendes]

_"It's like making a KZbin video where you talk about a famous football club and a big basketball star at the same time to get the maximum views."_ Hmmm, this is surely a great idea. Imagine if someone made a video of how LeBron james has got a stake in Liverpool FC. Can't lie I would watch, like and share that video with some of my friends. It would be a banger with nice edits as well I can envision it already lol 😆

[@wellnessmusic6559]

This is a long-term deal and a very smart use of influencers in sports marketing. THE LOGIC: Leverage star power to increase the appeal and drive merchandise sales for Liverpool FC. Like Jordan, LeBron has a following scalped from Basket Ball fans and the general public across the globe mainly through digital platforms and social media. This is the target market of Sports Marketers who want to appeal to the diverse demographics of people that athletes influence. SMART MOVE

[@shreeshashastry4713]

This explains why many players from other sports getting interested in Football stakes!!

[@AthleticInterest]

You'd certainly be tempted! 😅

[@goatmorant2639]

No its not that deep,lebron just do it in all sports lol,baseball nfl etc he know how to do bussiness and make money

[@tofuteh2348]

I think there was one interview where they asked him a few questions regarding the team or club and he gave very non-specific and general answers and sounded like he doesnt watch that much football

[@AthleticInterest]

Could be... but, so far at least, he's backed the right club! 😅

[@ierbutza21]

One mistake made by fsg & Liverpool in my view (white european) they neglected Africa and maybe just maybe they could also have tested the middle east with maybe salah (i know he is african but somewhat fits the arabian/persian type ) even if they have the oil clubs holding that market.we gave east Asia a try at least.

[@exgardevior]

African fans have the least purchasing power... better to conquer bigger markets in my view (yellow asian)

[@ierbutza21]

@@exgardevior sadly true but its still a big market overall and to think that we have 2 of the best from Africa playing for us and quite well and not to use that i think its a shame,as for asia who knows maybe one day ,be sure theres scouts in those parts from every big teams.

[@roidjones]

@@ierbutza21 Yes Africa is a big market but it means nothing to businesses like FSG if the fan purchasing power is not there, FSG can't change the situation even with Salah and Mane.

[@od9694]

France alone has a bigger GDP than Africa, Africa just haven't got the economic might to justify short term strategy hopefully it would be in the future

[@Jay-in6dl]

Africa doesn’t have money to spend. Plus all the fans there seem to have a new team to support every season. Would rather not have more plastic fans.

[@haris1321]

basically he won the investment lottery with buying Liverpool stock at the right time !

[@karansharma5998]

Chris Paul baught a ipl team stakes

[@akshat4311]

Brought***

[@snostorm350]

yeah the team i support (RR)

[@CMF_World]

This channel is really underrated 😭💔🥺

[@AthleticInterest]

Better than being overrated... I think? 😅

[@Eltuong]

I've been excited over this partnership ever since it began. But besides from the occasional insta post I don't see anything from this partnership. I was expecting a lot but it's been underwhelming so far

[@ismaelmoha786]

LeBron is famous only in the US.

[@youngking1276]

@@ismaelmoha786 not true

[@adhwaith1801]

@@youngking1276 is true lol. Nobody actually knows him outside USA

[@youngking1276]

@@adhwaith1801 I was actually living outside the US as a kid and knew him even when he was younger how are you gonna tell me…

[@adhwaith1801]

@@youngking1276 same don't apply for others lol

[@liquidsoftpc]

*now I understand why PSG partnered up with LGD gaming so that their brand would be recognized in China and Southeast Asia as well*

[@Chiyenworkout]

Klop is the coach for Liverpool. Lebron will become Le-GM for Liverpool.

[@davrothelegend]

I would say that Vegas is synonymous with boxing, a sport.

[@kontrkultywacja]

good video guys

[@AthleticInterest]

Thanks! 😃

[@ofiliozecas]

6:01 you got us all kkkk

[@emersonmanning1124]

Another interesting one is Mario Lemieux buying the Pittsburgh Penguins before selling them to FSG for nearly a billion dollars this year.

[@mordecake6344]

Man, if I ever become rich, I will buy a percentage of my club, not to make money, but just to buy players and improve the squad to win trophies 😂

[@jonisilk]

Exactly, If I won the lottery, I'd buy Newport County, and underwrite their development on and off the pitch - not for profit, just to put them in a better position to push on. My dream wouldn't be to get them into the Prem, but to do what the owners can't (it's fan owned), most important of which is build them a stadium (which if done properly should pay for itself over 10-15 years), so the Exiles can finally come home.

[@mordecake6344]

@@jonisilk I would just buy Cristiano Messi Neymar Lewandowski mbappé de brune Mahrez and get the best squad out there

[@ThePoushal]

@@jonisilk God bless

[@joelmonteiro1419]

That's a great way to become poor again.

[@AthleticInterest]

It's a nice dream 😁

[@weston7trillion]

Video on UFC fighter pay would be awesome

[@rocky.c.s]

9:07 .. well , ive learned something new today

[@pocari04]

good use of the emoji 😬

[@AthleticInterest]

Thanks! 😬

[@pocari04]

@@AthleticInterest not everybody gets it!

[@cameron3550]

Can we PLEASE get a video on PAUL RODRIGUEZ (PROD) professional SkateBoarder and all his Business VENTURES? :)

[@bpetersson5024]

this is factually wrong; he invested $2MM and that portion is now worth $37MM, still not a bad investment. The remainder was invested in Fenway with John Henry and thats where he made what is now a total of $100MM

[@ReidFoose]

No credit for NHL going to Vegas first…

[@tailoredfor831]

All this stems from him rubbing elbows with Jay-Z and Warren Buffet from an early age. They taught him the importance of making himself into a brand. You're always worth more as a brand versus being a household name.

[@tradejournal]

"he could have simply bought a season ticket".....

[@shortie9103]

This means everybody will be re-releasing videos soon?

[@christianniyokwizerwa]

UFC case study please!

[@elefana7700]

It will be interesting if new NBA and MLS club will be in las vegas

[@MrRat49]

So happy to see this channel receive the supoort of a sponsor. You deserve it

[@AthleticInterest]

Thank you!

[@carzyscenctist]

The guy has an eye for sports I mean, he himself is a great sportsman

[@josephmatondo3292]

the narrator is the one that made me watch the video till the end 👌

[@AthleticInterest]

😄 That's good to hear!

[@ardtob]

The question is : will we see Lebron James wearing liverpool kit again in the future? Now he trade his ownership of liverpool to ownership of FSG, he probably doesn't have any obligations to promote LFC in public anymore.

[@youngking1276]

He’s sent out a couple tweets after we qualified for the UCL final so I think he still promotes

[@Howdidhenotseeme]

LFC is still under the FSG umbrella, hes still incentivized to support them

[@JAPARICAN50-50]

Liverpool on a worldwide scale are bigger than the Lakers

[@snibunna7]

That’s why LeBron is the goat 🐐

[@parno.7467]

messi is the goat

[@VIK_1903]

Not even in his own team LOL

[@kingdinodragonite3470]

Jordan the GOAT

[@fszk3417]

Alex Caruso is the GOAT

[@snostorm350]

@@parno.7467 when did messi start playing basketball ?

[@bosemjeans9821]

Thats for sure Lebron will be there in Champions league final against Real Madrid

[@calamorta]

0:27 pretty sure Ronaldo Nazário has the same contract with Nike, doesn't he?

[@spikebliss3251]

Good video

[@AthleticInterest]

Thank you!

[@MultiFelipemaster]

Nike Should make a Lebron's x Liverpool sneaker

[@IK_697]

Good vid with LeBron x Liverpool however your information on PSG and how they became big is wrong, oil helped not collaborations.

[@scottrobertson1880]

It wasnt 2 % . His investment equals to around 40 million

[@Bart_Allen_YT]

Man United will probably play at Anfield if their stadium is being relaid and revamped. Why ? Man United and Liverpool have a great and strong relationship dating back decades. Let's not forget that the greatest British manager was former Liverpool captain Sir Matt Busby. Besides, with Gerrard odds on to get the Man United job and local lad Rooney the favorite and front runner for the Melwood role once (Klopp departs,that is), the time for the two historic clubs to come closer is nearing. #GGMU ❤️ #YNWA

[@davidmurillo1490]

Bruh the jordan collaboration isnt even 5% of why psg are where they are rn wtf lmao

[@harrylewin9162]

Sorry to burst the bubble but as an NBA fan they will not bring a team to Vegas. There are two main reasons for this. One Seattle is a way better choice their are fans from the supersonic days who still beg for a NBA team. Two the last time that the NBA came to Vegas for an all-star game it went terrabily. So Seattle is the smarter choice as it allows them to tap into that market and it boost reputation the NBA listening to its fans instead money means that people are more likley to be forgiving.

[@Fac31ess]

ive never seen a fourth wall break like that

[@MrEgor31]

Thank you so much for such a detailed and informative presentation of the nuances of LeBron James' business concept

[@ammarjamil6583]

Some people have not even watched the video and they comment like an expert those people are awful

[@AthleticInterest]

No mercy from Ammar! 😉

[@mikehoward9211]

Soccer/Football is the most popular sport in the world!!! And Liverpool is one of the super clubs in the sport!!!

[@____2080_____]

The title is 1,000,000,000% Clickbait. The Brian simply bought what was essentially an option into an already existing franchise much in the same way that Sean Carter did with the Brooklyn Nets a decade earlier. LeBron James doesn’t have enough money nor he in merely being an athlete does it have enough net worth to be anything other than a visible brand that helps create an illusion of upward mobility. One essentially does the same when they take their money to a financial advisor and they recommend investing in a particular investment vehicle. 2% also does not change the day-to-day operations of a company but merely allows for such millionaires to merely avoid having to pay taxes.

[@fahadeniola1099]

Had to rewind “Le share” 😂

[@kwandamkabile9588]

Can you please make your next video on a Boxer or boxing 🙏

[@Fringes007]

Liverpool the team is great but as a city it hasn't got the size and pull like Paris There's only so much you can market

[@TheDavidLiou]

Like the other popular clubs such as Manchester United, they have more international fans than their own local supporters. Their market isn't limited by geography.

[@ericwang1036]

Liverpool alone is bigger than the whole NHL worldwide base on sale of their merchandise, worldwide fanbase, list goes on. I personally not a fan of hockey, football is the greatest sport

[@mewsao]

Klopp personally said they never had a problem signed the players they wanted

[@joelmonteiro1419]

I get that you must push the marketing argument however way possible, but it's disingenuous and borderline dishonest to paint PSG's relative commercial success as stemming from collaboration and not straight-up state sponsorship. It's super easy to dig for success arguments when you have an infinite stream of money. You should try presenting a successful case study when that's not the case.

[@kipwonder2233]

Jordan is NOT a huge brand due to its roots in basketball culture. It's huge due to its roots in Black American culture...which drives global popular culture (i.e., fashion, music, social media, etc.).

[@hellionus]

We don't call him LeGM for nothing.

[@flaviogifoni9216]

R9 also have a lifetime contract with nike