Attero Launches 'Selsmart' E-waste Consumer Take-back Platform

Attero, an e-waste recycler and Lithium ion battery recycling company, has forayed into the direct to consumer (D2C) sector with the launch of an integrated e-waste Consumer Take-Back platform -- Selsmart.
Selsmart simplifies the end-to-end recycling process of old electronics by enabling consumers to schedule doorstep pickups and receive fair market equivalent prices in return. The platform aims to transform the e-waste recycling landscape and combat India's burgeoning e-waste crisis, projected to reach 14 million tonnes by 2030.
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