What It Takes to Run a 2.5 Lakh Crore Retail Business in India: Consumer SECRETS Revealed!

[@satyajitsahu]

Quote: "someone buys a _chhota packet_ to save money, someone buys a _bada packet_ to save money!" There are marwadis, who breathes business, and there are qualified IIT-IIM grads who operates on a very data driven, smart way. This man is best of both breeds. Wow! One of your best interviews Shantanu.

[@navk4960]

its a platform to scale**

[@mohit96mb]

“Jiske paas paise nahi hote, wo kam khareed ke bachata hai; jiske paas paise hote hain, wo zyada khareedke bachata hai.” Great insight. Well put.

[@Smartprepare]

This video beautifully teaches millions of ways in which customers are tricked into buying what they don't want. The takeway is stick to your checklist and budget while shopping and don't fall in their traps of overspending. And this happenss in all the sectors. Beautifully portrayed as how this happens in retail sector and the way in which emotions of customers are monetised in the name of experience. Enriching and worth watching discussion.

[@himansh4812]

That's what the retail chains are out there for. More you buy more they profit, and more dopamine shots you get. 😂.

[@mrikhapradip]

Through Top to Top Store walks & Golden Spoon panels, I had the incredible opportunity to interact with retail legend,Mr.Mall. His knowledge of consumers,brand and the industry is unmatched. His wit is as sharp as his mind- very Desi and so relatable . #humbled

[@guptabhi2k1]

I can watch this conversation or masterclass repeatedly....watching/listening it in bits and pieces but throughly enjoyeing it

[@TimePass-op2ys]

Shantanu, if you read the comments, I am going to meet you one day and thank you personally for this kind of info which you put out .I am 29yr old guy in software in the US and starting up in india.. such vedio content is gold for people starting up now ...just amazing... Willing to pay a monthly subscription for such content

[@codex6478]

Yes its true am also an entreprenure, He is doing great work. Best of luck for your start up

[@akshatsingh8388]

Best of luck bro for your startup. I hope that your startup becomes a success and will pay you dividends in the future for your hardwork that you are putting in today and also provide a lot of good jobs to the people of our country. I am also an entrepreneur, people like you are gems, who decide to leave their comfortable lives in the states to startup something of their own in an emerging economy like India.

[@davidavokkaran5872]

Malayali : Red Matta! thats so right! this guy knows the pulse really well. He listens to his consumer.

[@mannuanu]

So many golden nuggets of wisdom dispensed by Mr Mall in this episode...

[@1992CHANDAN]

All said and done. No one can undermine the clout Reliance has built in the Retail segment in the past decade. This video is packed with lot of insights about what Indian businesses should focus on to reach the customer. Especially when they are creating new categories in Consumer space.

[@riteshwaghmare5601]

One of the finest conversation for branding , marketing , consumer insights overall it was a great privilege for me as a mba aspirant . Looking for more of such quality content delivered. Thank you barbershop and Shantanu Deshpande for making this video.

[@parvezsonu4527]

Why dont we have these type of invaluable podcast or conversation in hindi or may be hinglish so that more people from tier 2 and tier 3 understand it properly and have clear understanding

[@Foodpharmer]

haha thanks for mentioning me in the podcast Shantanu!

[@jake_runs_the_world]

GOAT shit bro

[@aamaji]

Thanks Shantanu for doing this podcast . I got to know how little i know about retail business. Damodar Sir hats off to u 🙏🙏

[@bilavalaziz6609]

I manage a brand and for me this video was liquid gold. An absolute eye opener. Fanstastic content.!!!

[@pravinsharma7192]

So good insight after a person is face professional set back but still generous in sharing his success story and respect all ….

[@abhinavclaudius6442]

Awesome thats what I say to my family and close friends that even if I fail in entrepreneurship there will be someone in the market who can collaborate with me in the future. There is no failure only learnings. Superb SD❤❤❤

[@TimePass-op2ys]

Wow! The way this man think has had my mind blown. Great insights 🤯. I will certainly use this mindset in my startup

[@cshekhersharma]

Reliance is not even 10% of what future retail or Kishor Biyani in terms of retail excellence, innovation, customer service etc. They just have the money muscles. Basically kill the competition and than operate individually without any care for customer. The Smart Bazaar stores which previously use to do 80-100cr business jow came down to just 40-45 cr. No inventory, store guys doesn't have a clue anout price and offers. Billings take ages to complete. Just pathetic overall experience

[@wakaspatel8405]

Agreed same experience , i stoped visiting smart bazar shop which is below my building instead i walk 10 min and go to a local shop which has more (fresh inventory) and shop look like a franchise that man has put his heart in building that shop and everyone is happy visiting that shop.

[@YogiJi748]

Yes, isiliye Future retail doomed😂😂

[@NareshUgaonkar]

Taking out loans then failing to keep the buisness running is not a success either. And i support neither but common sense it that a business should always be self sustainable.

[@wakaspatel8405]

@@NareshUgaonkar bro the owner said we have around 1lakh sales per day and om weekends sometimes it is more than that

[@NareshUgaonkar]

@@wakaspatel8405 what are you talking about. my comment was about how Biyani just took loans for big bazar and failed.

[@prashantpatil6934]

Damodar sir is Right. " People have money tumhe unki jeb se nikalna aana chahiye. "

[@sudharshanrajendran6503]

This strategies work only till the customer realises that he has been fooled and starts buying only what he needs, now I buy only what I need whether by quantity, quality and with value and always buy from multiple places.

[@azizahmed6406]

Shantanu, maybe try inviting American founders, business owners, entrepreneurs etc for those of us trying to build in the US. The kind of insights you get out of your guests give us new founders direction that would otherwise take idk how much time and resources

[@sujeethreddy18]

Womderful podcast, loved every bit of it especially when he slows down and I knew something was coming up. Enjoyed and learned watching it!

[@prathamesh2829]

Exceptional insight inside retail by Damodar Mall Sir 🙏🏻. His simplicity and humbleness is so aspirational for any person. This is सत्संग for entrepreneurs and overall all curios people. Thank you for this Shantanu. Looking forward to more amazing content.

[@trancenut81]

Bc itne subjugated kyon hai India. Sir - what has he done to be a sir?

[@jitesha4803]

Thank you for the video. For the first time I saw a video of this length with interest.

[@jatingupta4708]

Sir can you please produce hindi dubbed version of these kind of podcasts. It can be immensely helpful people like my father who are running their shops and gain different perspectives and new trends

[@SkyLoreking]

Insight is the premium currency that entrepreneurs catapult their business to sucess.

[@Rohitpatil-dr1mk]

After that watching this episode I am customer for DMart person I am definitely visit for Reliance store and I am also nearby buy Aundh Sanghvi

[@prasadshinde2180]

Thank you so much for this podcast! I learnt to be wealthy, intelligent and humble at the same time।

[@meetadityanihlani]

I have leased the ground floor of one of our properties to Jio Smart Point. They never have any inventory, they sell off brand stuff, not even chips or Kurkure they have in stocks. In the peak summers they don’t even bother to keep water bottles in the fridge. Needless to say they’re in losses. Never became profitable.

[@Sourav_MadridCF]

Reliance retail made 2700 cr in profit in Q4

[@justarandomguy7033]

tough to get into your stores, reliance retail. Something for new brands would be really hepful. Liked your insight on price perception. For ex. ghee is controlled by amul or gowardhan. new better brands have no chance

[@BhargavGadekar69]

*Even if he EXPOSES his strategies, we're gonna fall for it* 😅😅😅

[@pallavisspices]

The insights were good but mostly related from the store owner perspective. Young brand like ours (Pallavi's Spices) have to give huge margins, offers, spend if one needs premium position, must give appoint a promoter and still wont be sure if things click. It will be a great help if supermarts have a scouting team identifying promising brands and helping them grow manifold in the process ensuring that they too earn good in order to expand their infrastructure concurrent with the growth. Shantanu thanks for this podcast. It was enriching experience.

[@indianghumakad]

They should also commercialize shikanji like jain shikanji is a rage in delhi..

[@shrikantshilam5650]

Totally worth it man every second

[@chromeyoutube505]

I think my home is better off with e-commerce. I can see that supermarket stores can lead to impulse purchases, wastage etc. I'd visit such stores once in a quater for product discovery but stick to e-commerce for everyday shopping. One big issue I have with e-commerce is packaging wastage. That said, instant delivery platforms don't send a ton of packaging but their assortment is lacking. I want the best of both worlds that would be e-commerce totally solved - Instant free delivery + minimal plastic free packaging + COD.

[@TimeCapsuleCosmicDreams]

Hey, do you mind explaining your point of view a little bit more, please

[@rohitpratapsinghchawda6163]

I worked for reliance retail in groceries and I disagree with a lot of this said here. Damodar mall is legend but the system on ground level is not that impactful. Only reason the Reliance is surviving is by killing the competition not with level of experience. I tried to point out the wrong doings to the management but they don't want work for better experience. I don't want to be negative here but I feel this is only space I should share my experience of working with grocery retail for reliance. But still learnt alot being in reliance.

[@debm09]

What are they doing wrong brother?

[@Nikhil_Shrinivas]

Hey shantanu is your challenge for razpuropenuer is still on,if yes,I want to do

[@parasjanpara]

This २००% true. I am also Dove n Pears buyer.

[@RobiShow]

Great insight of Indian retail ❤

[@fatboyrecordsinc.7773]

The On Cloud shoes though.. very comfortable, super durable.. 😅

[@a4roommates985]

The Subramanium Swamy of Corporate India

[@atharva1110]

Friday Sorted Good insights on Retail segment ❤

[@PrateekMishraplus]

Rs 25 carry bag is a big mood crasher after shopping.

[@vikaspanchal8015]

Bhai baat sirf itni hai ki, students, working people, travelling or relatives- when want to have tea ☕ or kids asking for biscuits parents intentionally buy smaller pack to control the quantity. So in all, if you solve the concept of KHULLA PAISA, you will see the change. 5 Rupees and 10 Rupees are round figures but 11/12 need change, 100-500 ka chutta nahi karna pasand Bharat mai logo ko 😂.It's that simple 😊

[@OmkarAshrit]

Really nice way to put bombay shaving company branding as a background of the whole podcast 😂😂 Also goes without saying, great conversation as usual

[@rayhhn]

did anyone notice the price tag still attached on sir Damodar Mall's shirt? Might be after the interview, he will be ironing it properly and keep it for sale.

[@damodarmall]

Haha. You have a sharp eye. No, its not a shirt price tag. It is my work id, which is tagged to my belt. Just flipped, so the back of the id is showing 😊.

[@spectra2x]

​@@damodarmallMy eyes were constantly trying to identify that tag 😂😂

[@jspk26]

@thebarbershop I was worried you stopped making podcasts. It's nice to listen to this one ❤. Regards from Madrid, Spain 🙌. P.S: It's a pity you can't send me your razor preneur product 😝

[@adityapatnaik7078]

Amazing insight

[@deepsleeper]

Great interview!

[@uncannyrocks]

What's new/what's on offer is actually determined by the "Price Point/Affordability", which plays an important role for the footfall and return of the customer again. One shall learn this from D'Mart.

[@kashyapmdk]

Hey I make some great handmade chocolates from Coorg.. Do Mr Mall have space for micro manufacturers.? Great very informative podcast.

[@beingrhea]

Please link his book in the description ☺

[@vasumanchanda6979]

Enriching conversation

[@shantanukumar24]

This is lovely

[@iamprabir]

1:04:49 Headquarter Ashok Ganguly :)

[@minimart892]

Some of your viewers are enterpreneur too sir

[@abinkk]

All about pocketing others money when he says purchase potential and purchase habit. In their personal life they follow the minimal and non branded purchases.

[@deepakpai8756]

Shantanu you should ask hime what about health certificates

[@kartikeya24jha]

Great interview. But purely in business terms Reliance Retail is pretty shitty a business. Sure it is really really large but that because has literally invested billions of dollars of their refining profits. But when it comes to innovation/ building a unique business model/ customer satisfaction companies Dmart, Tatas (Westside, Zudio, Tanishq, Croma) are far superior.

[@arunk7183]

Lulu will be a future competitors for Reliance..Reliance is nowhere near to Lulu when it comes to experience..standard..product availability..quality..

[@jatingupta4708]

BSC products in background🧠🧠

[@karanpawar_29]

bro how is the audio soo crisp and yet i dont see any mics in the shots

[@shantanudeshpande]

Clarity of thought sounds like that :)

[@mohdfaiz1885]

Bhai conversation please Hindi me laayie

[@akashkumar-mf9vr]

But, Dmart is killing Reliance retail. The system of Relaince smart is quite broken.

[@tendorjee3676]

I think Dmart is not killing ,, Dmart will never kill by someone ,, because the business model is solid type

[@narenderchawla1087]

Surf used to give bucket free with 4 Kg pack 25 years back

[@MANB_vlogs]

I unablr to understand thay why most young enterpreneur or startup founders start focusing on making videos or podcast on youtube instead focus on their running business. They ever says their startup story on youtube . Like script writer , i think this is startup bubble .

[@poojasrivastava8918]

The business is an excuse to create a personal brand. Most of them are failures in business.

[@sanatani310]

Bhai technology Kiya Kiya use kartehe pucho bhai

[@me_luga8036]

Agar yeh sab hoga to kirana ka dukan ka kya hoga ?

[@manu053299]

Please ask him why he is not selling egg less cakes in his stores ?

[@sandeepp9913]

What all things are needed to start and run a startup ?? 🙄🤔🤨 please let me know if entrepreneurs are reading my comments!! Thanks you 😊

[@Sourav_MadridCF]

Money & execution plan

[@thesimpleeastern]

Sir ke naam mei hi mall tha.

[@suriya7751]

Maybe he picked his shirt from his store just before this interview. the price tag from his shirt is showing 😊

[@damodarmall]

Haha. You have a sharp eye. No, its not a shirt price tag. It is my work id, which is tagged to my belt. Just flipped, so the back of the id is showing 😊.

[@mailmesahil87]

We have Dmart and Reliance smartbazaar within 1 km in our city. There is 2-3x rush in dmart.. 😅 Aur ye banda bol raha hai sab kuch isne hi ukhaad lia

[@beautifulmusicforgoodmood]

Dmart format is much better/effective than R-mart..

[@vaishakh3]

I was very interested in the pitch company investing episodes. But I guess after US fed rate hikes funding has dried up and your friends have turned v against you Shantanu

[@YogiJi748]

Reliance retail will beat Dmart big times...

[@dibyajyotisaha5493]

Nice shoe man 😊

[@desireprime.]

My Gully Ka Supermarket Does More Business Then Reliance 😅

[@harshitrathore9388]

if u can interview the owner of rajmandir supermaket please do it

[@IndicThoughts8]

Quarter end me kaha se profit late hain pata nahi. Pure store din me 50 se jyada custmer nahi hote inke yaha.🙏

[@akshaykamathb2788]

I wish it was in Hindi

[@rkanagala]

Aap ka shirt ka tag tho nikalo ji.. unless you want to put it back on the rack..

[@damodarmall]

Haha. You have a sharp eye. No, its not a shirt price tag. It is my work id, which is tagged to my belt. Just flipped, so the back of the id is showing 😊.

[@mailmesahil87]

Aise bahut log hai jo ye sab baato se bahut kam relate kar paaenge. As income varies from city to city. Also Reliance clothing is v poor quality and poorest fitting. Consider this as strong feedback from customer

[@sajilmeledath4710]

But the good day now is 12Rs 😛

[@chaitanyatuckley4666]

Damodar "Mall". What's there in name? 😂😂

[@akashgupta-ks3uq]

Disgusting Home Delivery services. They don’t have a good team at all. I’ve been testing them for two years now.

[@LostMonk679]

10:30

[@kartiksharma7362]

he is not camera friendly.

[@bboyrjk]

Its so annoying.... why have you put so many ads here!!

[@Yog4Lyf]

Looks like a barter deal... Place my razor I will host u in my podcast 😂

[@tanmayamallik6064]

45:00

[@ashishb]

Jiomart delivery service is worst

[@mp6342]

Big bazaar was much better than smart retail......

[@ravichandra5549]

Lower purchasing habbit 😅

[@saubhik3830]

Pathetic service of smart bazar near my home outlet … product unavailability & billing takes long time

[@dragnoedits6721]

Damnnn

[@ganeshnb-s5g]

What ever Mr CEO is saying is OK but I am sorry to say the staff is not trained and they are busy in there own world and least bothered about the customer's. And the billing counters are always without the STAFF. Mr Ceo PLS LOOK INTO IT

[@riseup2227]

He isn’t doing anything new or better than what stores like wall mart, careffour and lulu haven’t done already.

[@subhadippal7889]

Santanu has the worst shoe colour choice 😢

[@manan3230]

Its just burn, they will never make profit...fmcg is thin margin business