Audi A6 E Tron Concept Design Review

The Audi A6 E-Tron concept revealed at the 2021 Shanghai auto show previews a future mainstream sedan from Ingolstadt. Eric Gallina and Sam Livingstone discuss its design attributes.
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[@DimitarStanev]

I am trying hard to find something to be enthusiastic about here. Proportionally it is the typical 'fastback' we've seen before, a handsome shape now seen everywhere among 4 door sedans, looking slightly underwheeled even with these massive rims. The wobbly sideskirt graphic leaves me with the impression the body is slowly tearing off the floor. Ever increasing blanked off 'grille' graphics, ever slimmer lights, illuminated logos and shallow greenhouse. It doesnt really tell me anything new about where their language is heading. They could've showed this alongside the Prologue concept from a few years ago and I would've had a hard time picking which one is newer.

[@ghepardogts]

Facinating discussion. For me this is Audi's more creative designs in recent years even better than the etron gt imo. Btw the spinning square graphic in the background is super distracting! An easy fix surely.

[@FormTrends]

Thanks for the feedback! I don’t want to have a static black background so I’m currently experimenting with this one. What would you suggest?

[@allwinvlog]

👌

[@TheFaxoy]

Appart from the front the car looks like a generic sedan, could be a ford, a Peugeot, a Tesla, à jaguar or even a Chinese cheap copy design from what I can see. As always I'd love to see the car with my eyes for real but I don't see this as progress in audi design portfolio, it almost looks like an early 2000 design to me.