Audi & Tottenham Hotspur: Leading By Example with José Mourinho.

At Audi, teamwork and innovation are vital in our quest for perfection. Much like a Premier League club, our components need to be world-class; but there's more to the greatest teams than just the sum of their parts.
Picking the brains of one of the greatest football managers in history, Mark Pougatch talks to Tottenham Hotspur Head Coach #José Mourinho.
During this exclusive interview, you'll discover how innovative new technology plays a part in his training methods, to ensure Spurs perform with maximum efficiency. Learn how Mourinho's unique management style and approach to teamwork delivers results.
#Audi #daretobedifferent #teamwork #innovation #management #JoseMourinho.

[@MaharionPendragon]

Incredible mind. Philosopher, strategist, tactician, schemer, mastermind. Truly the Special One.

[@umc4dbz]

Just a little reminder Audi. Put Jose Mourinho in the title and video will explode exponentially Edit: Come on Audi it has been 4 days and this video only hit around 18k views. Do yourselves a favor and put Jose Mourinho in the title. smh 2nd Edit: Ayooo we made it! After 7 days :D

[@coachtechnique]

big brand lol

[@intothewildiwalk]

Let it brew

[@D-v-8]

This is a brilliant interview and I agree with you. So in depth. Jose knows his stuff.

[@Miodek174]

They got bad social media workers

[@islanfoodz4132]

Genius

[@jasmined7822]

Timestamps 1:41 Highlights of 1 year anniversary 3:15 success has direct relation with opponents 4:25 Harry Kane's form 6:06 How does Jose identify leaders 9:07 What Jose looks for in his coaching staff 11:10 on João Sacramento 13:52 Jose's leadership evolution with different clubs 15:47 Managerial style adaption with the modern player 18:22 Advice to young Jose 19:44 Processing defeat 21:01 secrets to winning leagues 23:38 world class players vs good players 27:00 big squads & not being able to play players 28:21 on being a player on bench 30:00 first impressions of the Tottenham squad 31:28 most difficult part of being a head coach 33:07 staying ahead of competition and using technology 35:02 the extent of science, data and technology 36:58 A manager that influenced Jose 39:00 lack of fans in stadiums 40:18 Covid's impact on football 43:17 Tottenham's motto 43:50 on Audi that Jose drives This took some time. Enjoy :)

[@mensahaddo5775]

Well done

[@H4Hamburger]

Thank you

[@sizzlingschumi9005]

Worth the pain ...absolutely mind-blowing

[@floednoxcola]

Thanks broh

[@jaybariya9]

Thanks. This should be top comment.

[@netferno1]

It's great to hear Mourinho talking candidly, it helps people realize what kind of man and manager he is. Most people are familiar with the trolling Mou. But whenever he talks about the game, all you can do is listen and learn.

[@mattm9281]

Jose Mourinho - simply the GREATEST OF ALL TIME !!!

[@mohammadnehal8844]

Kids will say tiki taka's one is best!

[@brandonayong5823]

This is his best interview in years

[@piyushjoshii]

It’s amazing how Spurs is marketing itself first the new stadium, then the Amazon documentary and now this. It’s high time they taste success with trophies they deserve it. It’s a world class squad with a special manager who has won everything’s that’s there to win.

[@normahfadzil1481]

Trophies are coming....dont u worry.

[@piyushjoshii]

@@normahfadzil1481 I’ll be really happy for them.

[@saxum2171]

BUT NEVER GONNA BE WITH SPURS😆

[@gspvideo5543]

😬

[@osamudianmenigbinovia]

Dear José, When you finally decide to write that book about you, i will be ready to cup mine and get extras for family and friends. It will be on the top of my bookshelf. The greatest and my absolute favorite.

[@laurali4011]

How come I didn't realize that there is a new interview with Mourinho! I search for his name every day.

[@felixschaffer7708]

true haha, only watch tottenham videos bcs of him lol

[@jils.2011]

I also nearly search every day for mourinho stuff :)

[@GhostJJJ]

Lmao

[@acharich]

Wow.. 😅

[@mattm9281]

Mourinho - simply the GREATEST OF ALL TIME !!! Thank You Audi for special one 's something special interview !!!

[@ellaschiavon581]

He seems to be so much happier here at Tottenham than he ever was at United

[@yazoo123hk]

One of of best Jose's interview for his management philosophy insights, thoughts and sharing 😍😍😍

[@blokkka9inety293]

kudos to the interviewer who really put time and thought into his interview questions. It's unbelievable how the majority of journalists can study and work for years in this business, and still ask the same stupid questions...

[@SofiaMartensson81]

Love

[@jmvisionariosalomao2097]

People calling Mourinho arrogante ?? Can you guys see how much credit he gives the coaching stuff 😳😳 bravo JM The special one

[@ajeyomiademola6352]

The Special one speaks football with all sense of passion and keen interest. He talks and teaches it to football lovers and non-followers alike. Anyone will easily make a team coach (on and off football) by listening to Jose. I am on a doctoral program here in London, and Jose has just taught me about passion once again. Thank you, Jose Mourinho.

[@DeusNyika]

I could genuinely listen to Jose Mourinho speak all day. GOAT

[@mensahaddo5775]

The most honest and insightful interview I have seen full of wisdom and knowledge. Jose really wear his heart on his sleeves in this interview. Great interview

[@denicehernandez1514]

The most honest and insightful interview I have seen full of wisdom and knowledge. Jose really wear his heart on his sleeves in this interview. Great interview

[@realempedokles1072]

Jose is the GOAT.

[@heyheyhe0011]

I was originally against the firing of Pochettino. Because he at least deserved a chance to finish the season for the work he’s done with the club. I was shocked with the swift hiring of Mourinho from Levy which happened less than 12 hrs of firing of Pochettino. It’s one yr since mourinho appointment. There were ups and downs, virus shutdown. And from what I’ve seen over the yr of his appointment, I believe he is the right person for the job. He has made a believer out of me. Majority of the players in the club who stayed when there were offers from other bigger clubs with more wages, higher chances to win trophies, the final of the champions league was the ultimate for them. The club for so long looked outside looking in other rival clubs winning trophies, losing the final of the champions league was such a disappointment for the club, the players, and the fans. It would have been the world for all of us Tottenham fans to see the team lift the biggest trophy of them all. But the team moves on, we go and try again. The players have something to prove and so does Jose. His time at United didn’t work out the way he wanted. All the critics, who doubted him, that he is finished as one of the best managers in the world. I believe Jose will prove everyone wrong and bring silverware to the club.

[@indianastones6032]

you took the words outta my mouth!!! i was gutted about pochs sacking and really worried about jose hiring at the time, but hes got me believing we can win trophies this season and next!! coys

[@azac9627]

It was a difficult decision but the right one...Team was declining and was a whole year...YEAR without an away win...Poch had 11months to fix that...A year was too much for Levy and Tottenham reputation for bottling NEEDED the total opposite aka The Special One!!! The manager, team and club are all in sync and something Special is on the horizon

[@tedyfredy1652]

Are you Korean?😁

[@askarthur8893]

Very good reply

[@supacopper4790]

Also when he first came here, the defense was shaky (there is some improvement now, but need more) but he was still able to get the result. It was when the injury to the like of Kane, Son and Sissoko made things went worse because the squad was too depleted, but in that moment many people started to doubt him. But thanks to the lockdown, it gave time to the team, and the injured players were able to make return. Then they started to get result again. Now with the current squad depth and the improvement of the like of Ndombele, Kane and Lo Celso, we will see how far this team can go. I won't say they are very good to win something now because it is still too early, but will be good if they can keep up with this momentum and also improve more on defense..

[@tbseow344]

I have always been a Jose fan. From last year I became a Spurs fan. Oh I bought a A7

[@NanduriBharrath_nb]

I know this is an exclusive, but need more of these from Mr. Boxoffice! It looks like it has been a long time since a quality interview with Jose. Calm, composed, right kind of questions with great insightful answers. Put Jose Mourinho in title & #, this will explode.

[@aritraroy2701]

Jose is like a movie star who decided to be a manager!! Man is phenomenal n spontaneous on camera! Box office.😂

[@mensahaddo5775]

He is isn't he?

[@JosephSCB123]

Best manager in the world

[@jaynepoland9915]

What I call a master. Brilliant interview. Such an interesting man. COYS ⚽️⚽️💥

[@lxldny]

The last trophy Spurs won was the Audi cup. Now Audi made an interview with José..

[@toffee20]

A master of the game and life. Who wouldn't give 100% for this guy? Amazing.

[@ShoelessNomadThailand]

We are so lucky to have a manager like Jose. Fascinating interview of a legend.

[@ewell1964]

The special one💯

[@mylob9911]

I’d pay to watch his life documentary

[@hugonongbri8100]

check out Football's Greatest managers......not as comprehensive.....but its good.......

[@davidchandra8722]

@@hugonongbri8100 on youtube?

[@D-v-8]

@@davidchandra8722 there's loads of good stuff on YT about Jose. Check out the Sky Sports Retro video when he won the CL with Porto.

[@davidchandra8722]

@@D-v-8 already checked the footballs greatest managers and the BT interview, etc. Dude literally a box office manager lok

[@youngwolf6896]

Watch the 47 minute ITV documentary on Mourinho. This link still works but is not high quality: [www.dailymotion.com/video/xvlqaj] It used to be on KZbin but got taken down.

[@ginoviage7123]

25:22 i gulped for dele ali...

[@abhishektongale58]

It was an absolute treat 😍... Best coach for me ♥️.. Absolutely adore his way of doing things 🔥... Keep going Jose 😍😍😍!!!

[@mhtbfecsq1]

listening to Mourinho speaking like this I have a feeling good things are coming. Coys

[@DJ10ROCS]

Fantastic, slick & polished interview with Jose! Great because I love Spurs, Jose is a quality manager, I love Audi cars & I work at Ducati who are owned by Audi! COYS

[@65LORDBYRON]

The only time Mourinho had the most talented team that the opposition in the respective League was with Porto in Portugal and Chelsea in England the first time, and see the immediate results (not two or three years before doing something that you see), Inter was a magnificent group of rejects from other clubs which, for me, is the best job any coach can do [like coach's you see in movies (and for me the perfect job for him) like "Coach Carter (Samuel L. Jackson)"] the same with Claudio Ranieri with Leicester. Mourinho performed miracles with Real against THAT Barcelona ( at the time) and the second place with MU will be the best result of MU in the next 5 years. Mourinho is the best coach ever for players who have more talent/work-ethic than ego and one of the worst to deal with vice versa. Players with ego equal work- ethic/talent ... It went wrong with Cristiano Ronaldo, it went right with Ibrahimovic

[@65LORDBYRON]

@@desporto6559" It went very well with Cristiano, actually, until José's last Real Madrid year." "Until" is the keyword in this sentence that proves my point. As for the second part ... I think the other teams had the name-brand history, but I still believe that the best team and the best players, some under valorized until Mourinho reaches Chelsea, where the greatest example was Lampard, was, in fact, Chelsea at the time. Cumprimentos. PS. Em virtude desta troca de ideias, inseri este mesmo comentario como parte de uma resposta a outro video. kzbin.info/www/bejne/bnTJkKxveN58jaM Passa por là e diz-me com qual dos dois concordas (video ou eu).

[@askarthur8893]

What a great show jose tells all and the details he wants from everyone at spurs

[@Razbewy]

This video is more precious than you think. WATCH IT. WATCH IT IN FULL

[@DMFG31]

Im supporting Tottenham because of this guy. Great manager

[@djpeekay25]

Shame the interview wasn’t done today when we are top of the league!

[@JohnnyNagaSins]

@Paul Son Same here mate, they totally deserve a trophy after the recent performances they've been puttung plus the fans been suffered just like us waiting for a trophy for almost nearly a decade.

[@jonzeebollok2266]

@@Scallywag.77 try buyIng a dictionary

[@imailumailymail]

45 min just gone like boom

[@mrmiyagi9848]

Tottenham are no doubt the team everyone should support. Great team (On an average budget) with players who are good people as well, groomed by an amazing young coach (Poch) who was the most likeable personality. They are the underdogs (who are most likely to win), have been close many times, great stadium and story. Now an unbelievable coach to take the final step!

[@channelwanderer7010]

As a gooner I am so glad we never signed him yet I have so much admiration for his results. As a fan of dutch style football I could never be happy with Jose built teams. His results though speak so much for his methods. Sir bobby helped create a one man masterclass.

[@garrymcgrath1391]

Such a fantastic football brain! Mourinho GOD

[@TheLukeguy7]

Jose is world class. What a brilliant video and insight. Great questions actually. Jose will win it all for Spurs this year.

[@yeasinahmed1062]

The expression of the reporter is enough to show how much of a knowledgeable person Jose is

[@yawyeboah4170]

“If a player thinks he’s bigger than the club” - that must be in reference to Paul Pogba.

[@prcimtimamu3218]

ofc its about the wannabe rapper xD

[@alicel8067]

I think so. He had lots of troubles with Paul Pogba before in Manchester United. LOL

[@ViralVidz21]

and the comment that the club would rather get rid of the manager than the player if the player cost like 80 million

[@jammon649]

25:20 Punishment for Dele

[@thfcno1274]

From the special one to the likeable one, in Jose we trust 👍👍👍🙏🏻🙏🏻🙏🏻

[@artiommikhailov4543]

I Love listening to Jose Mourinho. So much knowledge and wisdom. His football mind is brilliant. That was a great interview.

[@mondayojo-uwuigbe927]

JM is a case study

[@JCRule69]

Wasted talent? “God should punish him”. His choice of phrase draws you in. Brilliant manager the absolute cream of management he is becoming. I think Spurs is getting the best version of Jose.

[@mensahaddo5775]

I feel the same way it's like his experiences have shaped him for this position at this stage of his life. I believe that if he had come here at any time in his career the outcome of the story would have been different.

[@chetanmazire5373]

What a man!

[@TY-ux7vp]

Wow, the Journalist was asking very good questions! Thats why this is a perfect interview in my opinion. Jose Mourinho is a intelligent and charismatic guy of course. Thanks!

[@Mcmahon143]

I could listen to him all day

[@kadiali1816]

you forget milito

[@vikrantgaude5508]

One of d best interview I have ever seen

[@8747178]

A very good interview, really enjoyed it.

[@hasanshrestha6523]

Jose the greatest. Jose the man to take Spurs to the title this year. Also, loved the Back to the future reference.

[@theportugueselegend]

Amazing interview Audi. Mourinho gives the impression to be a person that amazingly puts everything including his personality on his teams, and seeing how he comes to know how to lead and shape people to his standards is great to see. Loved that part when he said that he would give no advice to the young him. Mainly because that was his errors that put him where he is, and where he needs to be

[@jeremiahomada1025]

Excellent interview...Jose's a Brilliant man

[@Jejdjejbfjf]

Mou was caught off guard when asked about cars HAHAH. His mind is obviously on football all the time when you hear the depth of what he says about things related to football.

[@azac9627]

Jose talk...I listen

[@thabomoretsele5314]

Easily the best manager in the world after all his a talented coach 😅

[@dennardleonard1228]

KING JOSÉ MOURINHO THE LEGEND

[@andrewb76]

Great Interview!

[@jammon649]

21:12 I am still a special one

[@MrDioraddict17]

Simply put: GENIUS!!!

[@miguelbarradas9858]

Mourinho 😍😍😍👏👏👏🌍🌍🌍💪💪💪🇵🇹🇵🇹🇵🇹🇵🇹🇵🇹🇵🇹🇵🇹🇵🇹 amazing great coach , but first great man 😍😍😍👍👍👍👍

[@SONA7DO]

What a fascinating, interesting interview. He has a fascinating mind and has an interesting view on things.

[@irfanaqmam7448]

How genius he is actually.. why i’ve seen him is much2 better than the rest.. if not this year, next year for sure the PL trophy will be sleep at Tottenham

[@ellaschiavon581]

Jose won’t stop there He will go for CL title next

[@sususegar]

that last answer, such a plug but so good from Jose

[@richardmorgan3093]

Good interview thanks Audi ......What a seson... even without a crowd ...but I bet Sky and Fox pay to view television are doing ok 👌 ... NUMBER 0NE ..keep the Acid on

[@mike188881]

good questions well done to the interviewer and the production team

[@fuadrahmat5367]

Jose seems really happy at Spurs.

[@ellaschiavon581]

Agree 100%

[@user-is6hz3qr8n]

I like his charisma. What a great mean. It’s always interesting to listen his interview.

[@jammon649]

23:40 standards of a world-class player

[@azac9627]

Mentally is very important

[@brandnewday7734]

My man jose

[@keogh7776]

I'm a long time Spurs Fan, I've seen more lows than Highs but never gave up on them. We are now in a transition of pure bliss and cant wait for the future. Spurs & Audi = The Future

[@iownyou1559]

Honest interview on modern Management. That's the difference between Managers actions and pundits punditary.

[@harlongbitimung4108]

Need passion to work with José? Joao- Here I am

[@aroshan644]

Tottenham might just win something this year

[@blokkka9inety293]

9:25 that was the most subtle and non-chalant way of saying "I'm the best there is" Jose is back 😂

[@brianallen858]

Jose is the fire 💯

[@hunterhemingway3477]

GO ON JOSE!

[@emanspi]

if this interview continued for another 24 hours, I would still be watching. Mourinho the special one!

[@BuntuPot2045]

Great Interview. "I'm not a big spender, I keep my pocket zip closed". That hit me hard

[@GMW999]

ManUtd fans for 15years, since they sack Jose for Pogba, now im Tottenham fans. And very happy Tottenham beat them 6-1. Good Job Tottenham 💪💪💪👍👍👍

[@karlbristow1223]

Mark Pougatch is underrated. Can't believe they've taken him off BT goals on Saturdays. Decent interview this.

[@slangaslanga6409]

Change the title to: Jose Mourinho - Leading By Example - Tottenham & Audi, Audi presents is literally on the screen the whole time this would have 1million views by now

[@neckbone6976]

⚅⚄⚃⚂⚁⚀Pochetinno great great coach. Mourinho great great Manager❗

[@philporter3045]

great sales pitch at the end there 🤣😎👍

[@jmvisionariosalomao2097]

How do you identify a leader Jose ?? I don’t identify they show me who they are 🥰 Jose is a beast

[@ferny549]

Mr Box Office

[@jammon649]

37:57 Jose disappoints the interviewer who expected hear the name "Pep" by saying "my father" to his question.

[@jeffersonch]

You absolutely don’t know what you are talking about kid

[@ilpadrino1617]

"God should punish him" at 25mins 😂😂😂😂😂 Classic Mourinho

[@sometinglong1237]

Jose is a short term beast manager. But idk i feel like he will stay here for quite a while

[@mensahaddo5775]

Feel the same way

[@ellaschiavon581]

He loves it here in London. Seems much happier than his United spell

[@5thdawg917]

Remember as a kid Mourinho on the billboards in London when the D500 came out. This man is a legend

[@stepupin9076]

If you havent already you should check out the All or nothing series. Its so good

[@Fishball0423]

45 minutes of jose? i am dying

[@jacklangus9092]

Good Luck José with us T.H.F.C and squad.

[@shawnkristoferu8303]

He will win multiple trophies with Tottenham. Of he wins the EPL or the UCL, he has proven that he is the only GOAT.

[@tashvicksooriah8159]

Genius mind!

[@moseshifikendjaleka6982]

Nice ending, its very important to have a good car