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It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its social media channels.
The film is a 75-second homage to the newly won freedom: The camera follows a young Arab couple. While the man still holds open the front door to their house for his wife, at the car, the
roles are suddenly reversed. The woman opens the passenger door for her husband and then confidently gets behind the wheel. Audi is eager to welcome the new customers and their preferences when they are buying a car. The company has so far experienced the highest demand in the Middle East.
#AUDI #SaudiArabia #Women