To me the big issue in journalism is the mistrust from audiences. I believe it's because journalistic outlets are NOT doing a proper job of maintaining objectivity/impartiality. Liberal or conservative voices and biases are palpable. I came through the ranks believing in and working hard to uphold journalistic objectivity. Present a fair, comprehensive, balanced report, stating the facts, not opinions or even hints of partiality. It's difficult to do because we're human. But it's nevertheless a hugely important goal to strive for. When done well, it earns greater respect for the given media outlet and its journalists, and serves the news consumer best, allowing them to draw their own conclusions about what they're reading/hearing/watching.