Aunt Jemima Moving Away From Racist Trope With Rebrand

The Aunt Jemima brand is being scrapped after years of complaints about its packaging’s racist “mammy” stereotype depiction of a black woman. Quaker Oats announced that it would discontinue the brand, which has featured the Aunt Jemima character since 1889. The change was sparked after singer Kirby’s TikTok deriding the brand went viral. Customers should see new packaging arriving on grocery store shelves later this year, though the company has not yet announced what it will look like. #InsideEdition

[@jahble]

Current Aunt Jemina bottles gonna be worth $$$ in a couple years

[@TheGrayton2000]

I have 2 :)

[@gary_rumain_you_peons]

True that.

[@0Doves0]

Trynna buy some rn

[@bing1001]

Better save my syrup bottles :)

[@RonTheGod]

Not in our lifetimes

[@alishanicolepeace]

Damn this whole time I actually thought Aunt Jemima was a Black female entrepreneur and the products were apart of her brand.

[@julianhudson9843]

So did I. I had no idea it had a racist background. I felt the same about Uncle Ben's rice. Another Black entrepreneur.

[@Oku_yappin]

Lol 🤣. Your not alone

[@Mrclay1134]

You actually thought that¿¿¿¿¿ok...whatever..

[@urielgalvan1095]

@@julianhudson9843 Don't forget Cream of Wheat guy too.

[@kaywee4200]

Me toooo!!

[@DavidTheAppleTechGuy]

It’s stupid how people think the brand is racist

[@pamelamachado2469]

It was based of racism back yhen

[@Notsofunnyman217]

That's just stupid

[@oscarsboxybox]

Yeah

[@kimoralashai692]

No it’s actually is👁👄👁that’s why I stopped using it

[@MsDudette21]

especially considering they already made changes years ago by updating her look to your everyday black woman. i learned about the racist origins a few years ago and was surprised (althought it should have been obvious to me heh) but i just thought 'oh wow..nice to see they made her more modern'

[@auntjemima7045]

I can't believe they're doing this to me. I'll miss you all!

[@robertpaulson208]

We love you

[@someoneelse5581]

😩😫😢😭

[@auntjemima7045]

I love you all too.

[@TheGrayton2000]

@@auntjemima7045 who's gonna make kids fat now? :(

[@auntjemima7045]

@@TheGrayton2000 My good friend Ronald McDonald will assume the task...assuming McDonald's doesn't remove him for racism against clowns.

[@redcloud5078]

But, that would literally be taking a black face off of something millions of people love. I don’t see that as a positive.

[@covfefe1787]

@Moon Soldier its just food why care about its racist name its in the past right?

[@andieb3632]

@@covfefe1787 Why would we want to keep the racist name? Why not update with another strong black female rather than a caricature of what white people thought black people?

[@edrine4651]

@@andieb3632 What's with the "strong" on "black female".

[@yesenia6982]

I don’t get it , why they taking it out ?

[@greenlion8539]

@@yesenia6982 I just thought of Aunt Jemima as a nice lady, who wake every body up Saturday morning, surprising us serving her delicious pancakes.

[@jotaro1370]

Get as much aunt jemima as you can people quickly

[@chanelvlogs5107]

Pain once I read the title I said the same thing, BEST PANCAKE BRAND EVER!

[@doctoreggman6542]

If they're going to rebrand it though at least make it nancy green the original black woman who made it popular and was awarded for her greatness.

[@SnapShawwtyTv]

They’ll still have the same ingredients but not the logo i am thinking just like you lol this will be worth money some day

[@sara_ec3858]

Ik I did lmao!

[@liloboy911808]

im going to stock my shopping cart with 100 aunt jemima bottles

[@zacharybernier5583]

I don’t understand people... before, everyone was racist and we improve the way people thinks... we need to concentrate on today’s problem. Changing the name of a brand will change absolutely nothing in the situation.

[@mjmk8928]

Absolutley makes no sense whatsoever

[@Spartan3D213]

Its making it worse in my opinion.

[@idkimkindaweirdsorry5250]

Thank you! Same goes for taking down statues. It is apart of our history! Doing these thing won’t change anything!

[@KatieB37]

I don’t understand either This is why I think 2020 will go down as one of the worst years in history We have COVID-19 and racism What else will have? Another war? Why can’t people understand that everyone has the same rights and laws in the US I thought we already had a year in the 21st century about racism but I guess it wants to resurface.

[@bobpierce115]

@@Spartan3D213 Of course it is. This country is on life support, fading fast.

[@Stan_Theman_Johnson]

Aunt Jemima: *is African American* Quaker oats: we don't do that here

[@pr4208]

😂

[@Notsofunnyman217]

Cancel Quaker oats guy he is a racist for that

[@adan5191]

righttt

[@greatdane1991]

Quakers hated slavery 😂😂😂 get your facts right

[@habibi_the1]

@@greatdane1991 goofy

[@SkyeonX]

Aunt Jemima was my favorite aunt and she ain't even my aunt

[@Skybound808]

That made some dam good pancakes

[@oseeea2751]

Ditto

[@phoebegradert9790]

IKR!

[@SUGAR_XYLER]

🥞 I grew up seeing her face, I'll miss her

[@ilivetospiteothers9327]

Same sis

[@ismaelbusio4967]

The word black is gonna end up getting erased from the dictionary

[@ishamiah1619]

ismael Busio about time

[@TyhlerNovac]

Aunt Jemma Vs. Black Face ( Black Lives Matter ) ....kzbin.info/www/bejne/pp7KpIOohrmnhaM

[@wb_anks2990]

@@ishamiah1619 so stupid you idiots get your own way

[@arika4542]

No..

[@californiaprofile]

Send blm to Africa

[@parkinhodasilva171]

Ugh everyone is so damn sensitive. Ridiculous.

[@historysyourbestfriend5500]

I know right. This is a damn pancake brand we’re talking about. Lmao

[@auntjemima7045]

Agreed!

[@jordynwalker359]

Says the same one that keeps complaining about how bad 2020 is lol.

[@KM-mj3zg]

it's the lib way

[@starlightangel1990]

Ugh. Everyone should stop being insensitive, willingly ignorant, and obviously racist. Ridiculous

[@maxscriv9413]

This getting out of hand it’s a pancake brand

[@lumpystilskin5367]

So who's racist? A pancake box, or the people trying to remove this because of her skin color?

[@YsfWorld]

Oh so the whole race wants to change it lemme guess ur a trump supporter?

[@Yuccapluh]

Did you not like idk watch the video?

[@simmethaboi5232]

404 error 😂

[@cwc1955]

What a quote

[@simmethaboi5232]

@@YsfWorld he said the people trying to remove it. That means it can also be asians and whites not only blacks

[@drjohnsonhungwell5115]

If your offended by syrup and rice you've got real problems ,

[@aylinjanelle386]

PERIDOT

[@ashleyhickey1369]

😂😂😂😂😂😂

[@Crunk9]

Facts people have become very sensitive

[@MrJuvefrank]

Maybe so. Decades ago, Black folks said that corporation cannot put a picture of Black folks cooking for my fellow white folks.

[@drjohnsonhungwell5115]

@@MrJuvefrank I never had a derogatory thought of either character I assumed it was an old family recipe or that they were passionate about cooking both great products as well.

[@mcklaynereynolds5822]

This is ridiculous! That’s history and now it’s gone! This is so stupid!!!

[@startarlu1009]

It’s bad history so it’s not stupid

[@v.dargain1678]

@@startarlu1009 It's poorly understood history . Taking her face out of site won't make her contribution to America's foundation out of mind .

[@startarlu1009]

Olivia Rogers that doesn’t mean that the image isn’t bad cause it is there doing this for the better

[@epikutrash2532]

StartAr Lu for the better? No.

[@startarlu1009]

Zestygoat77 AJ yea I don’t want to see a face with a racist backstory while I’m making breakfast... it’s better that there doing this

[@mr.j6631]

Coke drink : is black Everyone: That’s racist, change it

[@Mansbabey103]

When I read this comment I thought racism is just so stupid and it is.

[@hassankureshi1840]

Ikr is like not a big deal it’s just a name and a image

[@grimm_destroyer5566]

We don’t need crystal coke we already have sprite lol

[@seanmcgonegon]

Fun fact. :cola is a African WORD

[@sheppee5608]

@@hassankureshi1840 yeah so it shouldn't be such a big deal if they change it?

[@lanava5343]

i don’t even think it’s racist at all honestly this is just sad i loved this brand 😕

[@asharizz.3786]

Lanava53 they’re just going to change the brand name and everything else that’s all!!!

[@steak_n_fries3639]

Every man uhhh

[@TyhlerNovac]

Aunt Jemma Vs. Black Face ( Black Lives Matter ) ....kzbin.info/www/bejne/pp7KpIOohrmnhaM

[@HoopThrowbacks19272]

Your foolish

[@olivialol5007]

Lanava53 Same😢😭

[@lrgtheboss5397]

W T F I'm black and this is wack..

[@user-ov6yp3kq1j]

What tf do we ask for now? Every other brand is wack

[@sadiq5580]

You mean WHAT THE FACK IM BLACK AND THIS IS WACK

[@goofyharmonizer1]

There just rebranding damn y’all act like the whole brand going away

[@obay_magic8261]

It’s just a name switch not a big deal

[@surplusdivision2461]

@@sadiq5580 I bought some Famous Amos cookie, I usually only eat healthy foods, but the story on the box got to me. This guy started with nothing at a time when America was actually racist. If he was able to actually work his way up from nothing then, ANYONE can do it today. He went from high school dropout to solder to success business man. That’s wat a real black man is.

[@akhy268]

Sooo they never noticed nothing wrong about it during the years , until now ever since this ‘tik tokker’ posted a stupid video about it , which attracted a ton of stupid people into it thinking it’s a big ducking deal

[@BabyHannah05]

Don’t underestimate the power of a group of stupid people!

[@meatballmeatwad5730]

I don't buy her products based off her skin color, I buy them because her products taste amazing and because she always smiles back at us.

[@upstreamtoast3512]

yeah meatball

[@elvenalonly]

My father always said : "Everything is racist in the eye of the racist." The change is just stupid in my opinion.

[@elvenalonly]

@@702thomas if he said that doesn't mean that he was racist. And i'm sure that you live in Alabama. You maybe kinda confused. But no worries, yes you maybe think that my dad is my mom's brother, but no, we don't do that here.

[@jorgenanix-5547]

@@elvenalonly Why would he think your dad is your moms brother . I don't get it.

[@doccu]

@@elvenalonly your father is smart man.

[@honkytonk1360]

ok I'm wheezing, where did he even get "mom's brother" from?

[@RakaZet]

@@elvenalonly indo ya

[@bringbackbomber7io110]

Uncle Ben is shifting uncomfortably in his seat

[@PickleRicksFATASSCOUSIN]

Lmao you're everywhere

[@user-ov6yp3kq1j]

Thats getting changed too

[@jsalinas2068]

Land o lakes butter is also paying attention am sure.

[@dontbestupid6664]

Bring back Bomber7io you stole this from reddit.

[@ribombee8979]

Bring Back Bomber7io 😂

[@blainew79]

Well folks, this is the world we live in now, offended by a box 🤦

[@starlightangel1990]

Offended by the racism. Not the box

[@africa2303]

@@starlightangel1990 wHAT RACISM???

[@kellymcfalls1458]

@@starlightangel1990How is it racism? It’s just a name

[@RapnuzeI]

@@kellymcfalls1458How don't you understand even after watching this video that clearly explains it?

[@pajamapants3335]

It’s not just a brand she was a real woman Your erasing someone

[@user-vw7ee4sq1w]

King Doobie it’s just a f-ing pancake and syrup brand what wrong with u ppl

[@rayray8687]

PajamaPants: The name “Aunt Jemima” was taken from an old song 127 years ago and since then at least 12 people have portrayed the fictitious Aunt Jemima as ambassadors for the brand. So no, there was no Aunt Jemima - it was and still is a Quaker Oats brand name.

[@randomthings6977]

I’m black and I don’t even mind the name. I don’t think about the origins of a brand when I just want some breakfast or some fricken rice

[@kenziemrose]

exactly lmao

[@Pacific0_]

ima get attacked for this but i just find the design iconic since when ur craving pancakes you see the box and you know ur gonna make hella good pancakes edit: i dont agree with the racist past with the advertising and the background story of it tho

[@michelle8714]

no cap lmao

[@kenziemrose]

@McDonald's Employee dude that's so true aunt jemima is *i c o n i c*

[@goofyharmonizer1]

Well then your apart of the problem

[@johnnyjoestar5193]

"oh no my syrup is racist 😡😡" *Aunt Jemima changes name* Racism has been solved 😎🥰

[@kenziemrose]

teenagers: -post black square on instagram- 💕🌸✨ *racism is magically gone* ✨🌸💕

[@goosechickinpox7538]

*Insert Ralph Wiggum poking his nose* : “iM HeLpInG!”

[@N4omi.]

I wish that’s how life worked but it doesn’t

[@thebeastwithin6978]

That’s it boys, pack it up. We destroyed racism.

[@VoltFall]

*triggered Canadian Noises*

[@mojoseph2775]

Bruh...it’s just a bottle of syrup 🤦🏽‍♀️

[@jazzr5398]

I’m sorry the syrup is not m a p l e Rather fake and gross. Still love the pancake mix tho 😔

[@thereisnoname1880]

The pankacke mix hits. Hard

[@epicrandomdude9225]

Jasmine R I don’t care if it’s maple or not, it’s syrup.

[@keenanwilliams3902]

Damn right it’s fake AF.... I had to show my wife the real real maple syrup from Canada.

[@keenanwilliams3902]

epic toads thankfully until u try real syrup

[@epicrandomdude9225]

Keenan Williams nah man I don’t take advice until it comes to having a life

[@rahmanhakim1]

Darn it, i live alone and sometimes i like to talk to aunt Jemima's face when I'm eating breakfast...

[@44lovie44]

😭😔😔

[@laurabarnes1245]

Just keep a box if you still have one

[@curtis1951]

There's nothing wrong with that unless she starts talking back. Then you may want to see a professional. 😐

[@billy7951]

This is literally getting carried away now. It’s freakin syrup

[@startarlu1009]

And it has a freakin bad backstory

[@crazemate]

StartAr Lu it’s history. You want to erase history. I’m sad I won’t see aunt jemima

[@johnr.6023]

@@crazemate Me too it was part of my childhood.

[@Powsifu]

@@startarlu1009 okay so if your dad murdered a man right and your mom was never around but your dad gave you everything you wanted he would do anything for you would you still love him?

[@ziomwilk]

@@Powsifu Of course! He is still my dad. Im not saying killing peaople is good, but I will love my father nonetheless.

[@landon3762]

I never thought about it like that, just thought it was a random aunt.

[@blakelawrence974]

Unpopular opinion: this black lives matter movement hasn’t helped anything and if anything, it’s ruining things.

[@bravestant3921]

I really dont see how this is racist the old one was but the new image is fine imo

[@lolmeen8243]

STOP deleting comments you're disgusting!!!

[@lolmeen8243]

Their first logo was BLACK FACE

[@ilillill6207]

@@lolmeen8243 what you talking bout bruh

[@nikkinaturalfan9252]

Micah Fenty ?

[@harmonym.s.40yearsago2]

The modern image is fine

[@SergeantShenko]

“This tik tok made by the singer kirby-“ Damn I didn’t know Kirby was a singer

[@sylviejunkie]

well

[@thecommenter578]

I only know Kirby from Smash Bros

[@robberpossum]

Poyo

[@lostsoul-rb7hd]

Lol same 😂

[@precillaharrison6821]

Lol 😂😂😂😂😂

[@jessielopez2555]

Well my childhood is ruined now

[@jaesthoughts1369]

Good

[@oliviacool6947]

But seeing uncle Ben always made my heart have a really big smile😔💔

[@charlescunningham5275]

Yeah

[@EclairC00kie]

I grew up with aunt jemina syrup and pancakes mix, anyone else

[@alexthehooligan]

Me... I loved the Aunt Jemima products

[@bruh-wg8hq]

I did, and also grew up with uncle ben's rice

[@Elokins-uq5dk]

Grew up with it here too

[@star_moonlight8960]

Me 😔

[@epikutrash2532]

Me. 😭

[@Terminator13175]

I love how all these years no one cared but now that a black guy was killed everyone all of a sudden cares.

[@noluv7676]

better now than never

[@wattson3683]

People love to bandwagon

[@ace-4634]

Right? Black people die every single day but everyone noticed that a black guy who’s been in and out of jail died because of a white cop and now everyone decided it was time to rebel. Why now? Most of the people protesting don’t even know who George Floyd is.

[@slowbaruu22]

Exactly lmfao

[@beckytubemb782]

• Dåwn • agreed

[@asparagusissus1232]

How can a logo be racists it's not going to come alive and say the n word

[@bruh-hw3rw]

i always saw aunt jemima as like a wholesome aunt, never a stereotype

[@imimei7424]

I never thought of it as “racist”, I thought of it as something to be proud of.

[@Ayoalfie]

Sounds about white.

[@stevenvojacek779]

If i were to say the same thing would you say, sounds about asian ?

[@adrianasabode1583]

As a black girl my whole family loves Aunt Jemima. These people need to leave my syrup alone

[@startarlu1009]

Adriana's Abode it’s gonna taste the same though all we’re doing is changing the logo

[@startarlu1009]

Rick Hancock well all that time when she was A part of your family or whatever did you even think once to see who she really was and educated yourself on her backstory. I think not

[@Alexrizoo]

1989: headscarf was removed 2020: the woman was removed

[@emmarose5404]

There was a headscarf

[@morganjanelle4282]

@@emmarose5404 There was, until 1989.

[@genkidamai9719]

LMAOO

[@v.dargain1678]

I hope they replace the Jamima logo with a white female's face . Like the Dutch cleanser one .

[@avaaaaaaaa]

I told my mom about this and she said “WHY?? SHE MAKES GOOD PANCAKES!!”

[@satanhimself7033]

Rip auntie, gonna miss ya 😔💔

[@makaylaJester]

To be honest I thought aunt Jemima, was a real person that people enjoy her recipes. 🤔 Edit: plus I really like the syrup on my pancakes edit2: omg thank for the likes

[@makaylaJester]

@wow wow wubsy I never heard of her. I'll try look it up, thanks.

[@vaporwave2345]

STOP TRYING TO "IMPROVE" THINGS THAT *DON'T NEED TO BE IMPROVED.* HOW ABOUT FOCUSING ON OUR *QUALITY OF LIFE* INSTEAD OF BRANDS?

[@startarlu1009]

No ❤️

[@incognitozr619]

preach

[@gamercarmen3957]

Wise words from a random person on youtube

[@myusernameisbroken]

I don’t think you watched this video and get the point to you 🙃 why don’t you educate yourself about this and thank me lady here’s a hint (slaves).

[@demaribreez4156]

BEY BAM yeah but i don’t think about why aunt Jemina or whatever her names is black or she’s like a mammy I just wants some food and it’s kinda like the Quaker Oats they put that smiling Yankee guy on there to give that warm feel good feeling just like aunt whatever it gives you that my grandma is cooking some good breakfast can’t wait

[@sp-k]

wow, getting rid of pancake mix is totally fixing racism.

[@u.r.t.v.unit6672]

Ikr

[@tinygremlinman867]

So that means I’m going to be the last generation to remember Club Penguin, 20th century FOX, and Aunt Jemima. What.

[@The-Drone-Hobbyist]

Same

[@Satoshi9801]

Blows my mind too. I truly hope I won't also be the last generation to remember police in America.

[@cesarvalle1578]

That’s messed up, I loved this brand and I honestly never saw it as a negative look

[@gavin2682]

Everyone on the world is so messed up it’s syrup

[@goofyharmonizer1]

Still very racist branding tf is wrong with you people

[@sidewalkenforcer8227]

Eazy Gaming lmao it’s a food brand people needa chilllll

[@nickp5815]

@@goofyharmonizer1 What is racist about a black woman on a cover?

[@romain198426]

No its not I love the fact the a black women face is on the best syrup in the world change the name if you want but leave the black queen of syrup alone!!!!!!!!!!!!!!!!!!!!!!!

[@goofyharmonizer1]

Nick P did you not watch the video

[@frxnchcrxme]

I remember waking up in the morning and my mom would be lazy and make those pancakes! They tasted so good! So much amazing memories!

[@TheGundameister]

Go WOKE, get BROKE.

[@toniskandmaa4130]

Aunt jemina: *retires* People: well boys we did it, racism is no more

[@jf8461]

Right! LOL

[@gundhamtq954]

J F shh

[@kevinkirley692]

Dr. Richard D. Stiff I am white so I know nothing of black people’s struggles and fully support the blm movement, but I think when we see her face on the grocery stores isles it means that she did defeat her slavery and made a name for herself. Rebranding the whole brand takes away the whole point.

[@vi1698]

@Dr. Richard D. Stiff How does a sweet black woman as the image of a syrup bottle remind you of slavery and torture? Is that what comes to your mind everytime you see a black person then? Jesus

[@MannyBiship]

@@vi1698 dumbest comment of the year award goes to YOU

[@NancyVMusic1993]

Imagine being offended by something that has no affect on your life.

[@blkmamba40]

You heard nothing that was said to bring awareness of our social structure and what it was created on and why and the strong internal symbolism. It is not just this box of pancake mix...I not getting anywhere. It is exhausting sometimes.

[@Lala1028W]

Jaehoney she hasn’t posted in 2 years and using emojis won’t prove your point

[@chibidoggosowoblm2543]

D. Pinkston ..?

[@myusernameisbroken]

Imagine being white arguing about slaves not being racist how about that. Maybe educate yourself Karen before you speak.

[@gloria8659]

@@myusernameisbroken you're being the karen here🙈

[@kerwincastillo3168]

Things the riots have done: Cops cancelled ✅ Aunt jemima brand change ✅ Alright guys now all we gotta do is change the color of the sky when it’s night time and we should be good

[@gianna526]

I'll miss her, she was always so happy and jolly. That's a good kind of stereotype, everyone loves those happy sweet grandma like women.

[@privilegedyo-yo8991]

This is sad 😞 u can’t erase history people

[@SpottedCat.]

But is changing a product name really erasing history

[@johnr.6023]

@@SpottedCat. It's erasing my childhood.

[@Tony-1971]

@@SpottedCat. Eventually racist will be able to deny this stuff ever existed.

[@Kadeen-rahman]

Well most of black people history and original history got erased like it's fully based on something racist and belittling

[@TyhlerNovac]

Aunt Jemma Vs. Black Face ( Black Lives Matter ) ....kzbin.info/www/bejne/pp7KpIOohrmnhaM

[@bradcarpenter1881]

This is what fighting racism looks like in 2020

[@Frisher1]

It's getting worse than feminism.

[@unknowncomic3919]

This is what stupidity looks like in 2020!

[@shameermalik4297]

LOL, we will die from starvation but we wont allow a black woman to be on a maple syrup bottle because its "racist".

[@aanne1295]

Frisher Gisher sorry women want to choose what to do with their body’s

[@kenziemrose]

@Frisher Gisher i mean feminism isn't so bad

[@terrionjohnson3778]

Damn y'all going to throw my grandma out into the Street like that

[@negret7224]

History: **exists** Blm: *No*

[@epikutrash2532]

Blm is based on history

[@SailorSaturn69]

When I see Aunt Jemima logo I just see the face of a nice lady happy to cook for you, like an aunt. Regardless what it began as, what it is now is what matters.

[@damian9303]

Couldn't agree with this more, your comment deserves more likes.

[@donnatassa2018]

I've eaten Aunt Jemima's since I was a little girl and it had never occurred to me that she was a "black woman." I thought she was like EVERYBODY'S Aunt that made yummy breakfasts. Her loving smiling face was comforting and trustworthy. Maybe that seems stupid to some people but that's how I feel about it. I'll miss her.

[@v.dargain1678]

Jemima's face connotes a positive black image .

[@Satoshi9801]

So much this.

[@pr4208]

@@donnatassa2018 Me too. It is gunna suck not seeing her anymore. She reminds me of my childhood when my grandma would make pancakes and I would help. I'm not even a pancake freak like that, but it's gunna be weird not seeing her. I still have an unopened box in my pantry lol

[@SquirrelMario]

BUY UP THE ONES WITH HER FACE ITLL BE WORTH SOMETHING IN A FEW YEARS

[@fakename7423]

No it won’t

[@punchline43]

@@fakename7423 Please try again.

[@ruhbruh1290]

FAKE NAME yes it will

[@donnatassa2018]

I bought some pancake mix and syrup today. Been eating her delicious pancakes and seeing her lovely smiling face at breakfast for 50 years. I love Aunt Jemima's. I'm sure gonna MISS her.

[@chargermaster3716]

Squirrel Mario 247 it’s massed produced it won’t be until a few centuries or generetions.

[@OPJuiceBox]

I mean the fact that the logo changed made her look from a “nanny” to more modern is great But you want her to be removed completely? Wtf why..

[@paperbag3521]

1:19 she’s wasting pancake mix

[@yosojojodela5480]

And I'm over here just trying to eat my pancakes in peace

[@MrJuvefrank]

Well, I sure hope they don't take away your pancakes because there's a picture of a Black lady on the box and or bottle of syrup.

[@itspri.]

dan cussin that’s disrespectful...

[@oscarsboxybox]

Okay it’s gonna taste different now without that woman

[@lust4Iife]

Y’all really pressed over syrup lmfao

[@phyz2820]

Why do y'all say pressed so much lmfao

[@parisp.5647]

Who’s y’all?

[@Valiantly]

Paris R'nee the people who’s pressed .

[@lust4Iife]

phyz this is literally the first time I’ve seen someone use pressed in a yt comment

[@roboroman7150]

Aunt Jemima was my favorite brand for 10 years and now it's gone.😟

[@llgarboll3570]

The only racist thing about it is taking it off its been like that my entire life

[@FernandoGomez-hh9jm]

I REALLY LIKE eating aunt JEMIMA'S hot cakes and syrup ......i NEVER thought it would offend anyone !

[@NH-hv9wj]

I actually don't think this offends them, I think they act like this offends them so that it will advance their agenda, make it easier to ban/diversify things in the future

[@MrJuvefrank]

@@NH-hv9wj Maybe so. Black folks told that corporation that they cannot put a picture of Black folks cooking for White folks on their boxes decades ago. This may be a carry over.

[@peoplehatealex3xten550]

@@MrJuvefrank no not at all look up the background of Aunt Jemima and btw they didn't want that cuz if your black and see a picture of a racist sterotype of a black person cooking for a bunch of white people what u gone think if u were black which your not

[@v.dargain1678]

Same . The removal really makes you feel vulnerable .

[@Vrtl.grl01]

me too 😭😭😔

[@Quandaledingleberg]

This is Just stupid, you can’t erase the past. What’s so hard to get, why can’t you focus on a better future. As a black person this is just dumb.

[@adelinewx]

Thank you

[@marioarellano3961]

Yes just because of a pancake box

[@birdbrain9625]

So does that mean just looking at a black person on tv, in a magazine, public or w/e is seen as racist??????

[@startarlu1009]

Ratatata your right you can’t erase the past but this is leading to a better future

[@startarlu1009]

S3ADOG6 how is it now. You want things to stay racist. Even if if syrup the picture means a lot

[@milesmonaco2625]

I feel like an auto generated AI flagged this with its 0IQ And said "oh ok black with a name on a battle = racist" Like wtf

[@abdullahal-shimri3091]

I’ll miss aunt Jemina smile

[@metraforce441]

*I didn’t even know that Aunt Jemima was something bad about slavery... I really thought she was a real person with that special name...*

[@isabellebeluche6676]

She was

[@reneed1152]

this is out of control 🤣 literally ITS PANCAKE MIX WAKE UP

[@johnf.kennedy1265]

exactly!

[@johnf.kennedy1265]

@Cereal Hero 0900 How do you pull out gay oppression from this? Did your mother drop you as a child?

[@reneed1152]

Cereal Hero 0900 first of all does everything have to support that? just because something doesn’t have a pride flag on it doesn’t mean they’re against it?? like it’s literally pancake mix.. all these years THATS BEEN TOTALLY FINE UNTIL OUR SOCIETY BECAME WEAK AND SOFT and can’t handle anything.

[@johnf.kennedy1265]

@Cereal Hero 0900 Everything was perfectly fine until you leftists showed up and messed up the whole system.

[@u.r.t.v.unit6672]

@@johnf.kennedy1265 and doing this to syrup won't change the fact that racism will always be here unless humans become extinct. Just like homophobia will always be around unless humans become extinct. Period.

[@sarahivalenzuela9253]

welp there goes my whole childhood :(

[@wingsofhermes98]

0:52 just look at that smile tell me that that smile is not the most wholesome and heart warming thing in this world how is she a racist stereotype ?

[@shanedes4646]

Whatever they replace Aunt Jemima with I promise to personally boycott it

[@MrJuvefrank]

When I was young, I thought they put a picture of a Black lady on their product because they like Black folks. I was wrong about that, just like I was wrong about a great many things.

[@Ghostedadarrg]

Noooooooooooooooooooooooooooooooooooooooooooooooooooo

[@doctoreggman6542]

*Insert darth vader here*

[@Bigdaddychristmas]

YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

[@lilyg624]

yeeeeeeeeeeeeeeeeeeeeeeeeeeeeeessssssssss!

[@beautymousproductions9336]

Search the history behind it. You would then understand why.

[@darkcloud2]

@@beautymousproductions9336 we know why. It said in the vid. He just likes the pancakes.

[@Mechanical-Cannibal]

This hurts so much.

[@alexam7149]

This is really wrong this is wrong just because of that? I love Aunt Jemimas pancakes

[@hector.k1318]

Who's else doesn't like that girl tik tok for leading this. It's just maple syrup 😔

[@user-gu4xg3iq9j]

frrr

I don't like it. I WANT my children to be aware of just how racist this country was and is. They're scrubbing too much!

[@Alfreeod]

Tené A. Buckner again I’m gonna have to ask you to stop with the copy and pasting

[@tiamystic]

Tené A. Buckner Good for you. Get Great Value syrup then.

@@Alfreeod I do EXACTLY whatever I want to do, lol. Remember, slavery is over babe🤣. Have a WONDERFUL day though!

[@recordinganalysis]

Nancy Green Aka Aunt Jamie’s was a storyteller, cook, and missionary worker" and who was hired to promote the pancake mix and syrup. She was very successful back then and was used as a model for the syrup company. Honestly that should be CELEBRATED not being called “racist” as this woman was very successful and back then, that was extremely hard as a black woman. I feel like if they didn’t like the black woman skin color and face in the bottle, THAT WOULD BE RACIST!✊🏻✊🏼✊🏽✊🏾✊🏿 edit: WE NEED TO NAME IT NANCY GREENS PANCAKES!!😆

[@c.b.7238]

Chill. No one is railing against Nancy Green, it's the name Aunt Jemima, literally the name of a racist caricature from minstrel shows where white guys would paint their skin coal-black and their lips ruby-red and dance and sing, mocking black people for laughs.

[@recordinganalysis]

C.B. Well that is a different story! That is the white men who thought it was ok to do that’s fault. Having a beautiful black woman on a bottle of syrup is something that should be celebrated as, The whole reason they’re taking down the Syrup is by visuals

[@misterpalmer]

That's THIS story! And if it was about the lady you mentioned, then why can't it be named, "Nancy Green's Delicious Ass Syrup"?

[@recordinganalysis]

Brandon Palmer that’s completely true honestly! They should name it that!😌

[@misterpalmer]

@@recordinganalysis I promise it'd FLY off the shelves!

[@Craxe777]

I mean it’s just syrup

[@TheHaratashi]

And pancake mix!

[@Seannosaurus]

BROOOOOO SHE WAS MY FREAKING FAVORITE PANCAKE MIX

[@KingShark-rh3nk]

Bruh it’s maple syrup just chill tf out people not everything has to be racist

[@giannipuface9441]

As a Canadian I'm offended you think this is maple syrup.

[@nayaaa1468]

that’s been there for the longest of time and they just now decide it’s racist smh

[@startarlu1009]

It was always racist but no one ever said anything about it. This is an improvement

[@NMCAR2006]

@@startarlu1009 it isn’t.

[@Scottieatyoutube]

@@startarlu1009 An improvement to what exactly?

[@verawallace9055]

Yep, they always use the name to insult black women, even the former first lady, its about time

[@ryanvink2141]

They knew it was racist before, but black people were too scared to speak up because of the backlash.

[@fruity382barrios5]

I grew up eating her pancakes😭😭😭 And licking her syrup😭

[@danandbands5854]

People need to realize that the word Jemima literally meant a woman slave, usually the mammy stereotype, that enjoyed being enslaved and was used in minstrel shows to make fun of black women and uncle ben was the name for the male counterpart. So they've always been racist, just because you didn't notice doesn't mean it wasn't there.

[@ThingsForPeoplePeopleForThings]

Y’all ruin EVERYTHING 😩

[@justarandomlittlething9698]

Fr 😩

[@143parsley]

Ong, bring back Aunt Jemima 😩

[@b.n9076]

Bro it’s *I C O N I C*

[@startarlu1009]

Brandon Nop nooooo all there doing is changing it up a little it will taste the same

[@b.n9076]

StartAr Lu I know Lmao.

[@supersaiyanjalil]

Why! Bruh I never looked that deep into it man. It's just damn syrup and rice.

[@tumijemilugba6355]

Did u not just hear the meaning of it

[@SubZero-in1xf]

@@tumijemilugba6355 exactly thank you

[@Just-a-random-guy.]

What if my aunt is named Jemima? Should I call her aunt Jemima or?

[@Frisher1]

@@SubZero-in1xf Call her by her name, don't let others tell you otherwise

[@Rekter]

Just a random guy That doesn't like being noticed Nah, you’ll have to ask her to change her name because it’s linked to a product with racist history.

[@zqvxx9681]

I just can’t believe this anymore smh 🤦‍♀️

[@evouzermemet5120]

"Stupidity isn't a virus. But it sure spreads like one." - Sandy Cheeks.

[@n1mn1m34]

I never ever thought that that was racist, I thought of it as successfully invented pancake mix!

[@basketballdude465]

I will miss putting Aunt Jemima syrup on my pancakes..........Rip Aunt Jemima

[@monarchistemu6054]

No, no. The RECIPE will be the same. It's the NAME that's getting removed.

[@victorruiz5509]

Socialist Emu that’s literally the whole point

[@Taystee]

Socialist Emu let’s name it lAquisha syrup and have a fat black lady be on the cover

[@jwwilliam6333]

@@monarchistemu6054 by changing or removing the name is even worst....how will you know it was the old Aunt Jemima???

[@elcidjimbrosdestiny1747]

RIP the 2nd time

[@user-el5vr8bi9j]

JERRY, DON'T THROW OUT THE BOX, WE NEED IT FOR HISTORY!

[@itssheep685]

I must keep my packages of Aunt Jemima-

[@jessicaibe970]

Aunt Jemima being renamed....who’s next? Uncle Ben??😳

[@JustinTimeForParties]

Ooof

[@jinxuq]

Jessica Ibe uhhhh yes sadly...........*snif*

[@Just-a-random-guy.]

Yes

[@lionelvllaqi326]

Literally what they just said 0:29

[@Rekter]

Yeah, actually. Both of them

[@10MNTMEDIC]

So, we’ll replace all black images with the likes of Betty Crocker?? Ok

[@v.dargain1678]

And the "Martha White "brand because she is white . That works for me too .

[@sweetloutstea1688]

Replace representation to a white person fixed

[@jalynr4yne]

im gonna miss aunt jemima ):

[@kinginblack3321]

I still see those on the shelves every day where I work and more gets delivered almost weekly