AURORA on the music industry and the festival scene

Norwegian artist Aurora talks to Gazette editor Mick Côté about making it in the music industry and playing festivals like Osheaga.

[@ursafan40]

I find her interviews as wonderful as her music. She may very well have fallen from the sky. She is of a world all her own, just letting us share it.

[@Geralt26]

I love how honest and self awardnes her answers are. Love this explanation with tornado. You can see that on the end interviewers is fascinated too. She also has this magnetic presence on stage.

[@jailaye6929]

He was like . . . listening with his mouth partially open like me. I looked at him, then closed my mouth and said yeahhh! Aurora has that kind of affect on us guys . . . {-.-}

[@anau7449]

She's a rare gem I swear! A legend in the making

[@JugheadJones03]

She reminds me so much of Luna Lovegood! She is lovely.

[@NaturallyIntuned]

It's so cute how she has her nature props in alot of her interviews.

[@TomTomson81]

How difficult it must Aurora always find it to explain to us normal mortals what is going on in her so that we can understand her. 😁

[@Fsn9HD]

Wise and beautiful, love Aurora

[@raquelwright1607]

She is so great.

[@nadiakeaton5680]

I am in love

[@talaraaraez1747]

She is so underrated :)

[@gabrielamembreno9892]

she is but there are a quite lot of really amazing artists that are underrated

[@eddiezedler7029]

No shes not lol everyone that knows her loves her, she is greatly appreciated, even people who don't even listen to this type of music listen to her music :P You don't need to be popular to have everything, in my eyes she already has everything she could ever need. You don't need popularity to prove your worth or to feel worthy. Plus if she was too popular it could limit her freedom and privacy and that wouldn't be very nice.

[@ThaMobstarr]

I am listening to 90% Hip Hop and most of that is old school 90s and early 00s Hip Hop music. Occasionally I am listening to some EDM. And then I found Aurora. I think I haven't heard anything like her before. I don't even know, if you could put her in a genre or category and compare her to other artists. I think her music touches your soul in a very special way. So yeah, I more than appreciate her, although I am coming from a waaay different musical background. And while we are at it, could someone recommend me artist who do similarly "deep" music?

[@gabrielamembreno9892]

I could recommend you Marina and the diamonds. But idk because her music isn't really like Aurora's. Marina's music is deep in a way that is very thoughtful and her lines make you think. Aurora's music makes you emotional and touches your heart. I guess they're both just very unique.

[@kennybob3096]

LOR-WINDMILL LOR-KEATON

[@bingotesla7972]

she is a genius

[@thamammubaris4000]

young and wise..the rarest of combinations

[@pawelkapica5363]

must be really tireing to answer the same questions a million times over. kind of pitty her. I hope she can keep her authenticity and her inner child like approach

[@blakeguckert8372]

Not necessarily. Each day gives a different perspective of the past

[@zarolikse2372]

So far she seems to be doing great in that regard

[@avedic]

4 years later, and yep.....she's still 100% herself. She's never ever going to become some lame hollow celeb person. Ever. I don't even worry about it. She's that cool.

[@MoonyCookie]

UGHHH LOVE AURORA!!!! AHHH

[@taccamine8312]

The interviewer seems genuinely interested and prepared. Remember this was early on in her career

[@adegliangeli]

Yes you felt from the sky sweet fairy

[@theomars1433]

I love how this got 0 dislike!

[@annada2008jesusistheonlypath]

XD He loves her.

[@akkdlwldld9008]

Aurora is simply an amazing person: one of those people I would like to meet and have a conversation with. She's magical

[@akkdlwldld9008]

Norwegian Lobster :(

[@louispaquet8185]

Few tips for the music industry, Pink Floyd sold over 250 million albums and not one of the songs fits the today radio musical format, Aurora has a big fan base, do sold-out concert all the time, so let her do her own music, and you will be very happy with the result. We live in 2021 so if the radio stations don't want to play Aurora music, so be it, the internet is there with millions of people listening to Aurora.

[@avedic]

Indeed. I think she's kinda found a perfect tier for her career. Besides, I don't even own a TV or _ever_ listen to the radio. And I don't know anyone my age or younger who does either. And I'm not even that young at 39. But these days....those mediums, TV and radio, is literally just a piece of furniture most people only see when visiting their parents' house for the holidays lol. I am glad that Runaway was such a HUUUGE commercial hit for her tho... Because while it wouldn't even make my top 20 fav Aurora songs....it is the song that allowed everything else to happen. It opened all the necessary doors for her to have her current career, which is certainly big...but not absurdly huge.

[@warriorsforever4486]

what a successful woman😇

[@avhvsmatej]

We must protect her at all cost

[@morgenholz]

Who is we, and from what? She seems to be in charge of her life. She is an intelligent artist.

[@RiverWorksCo]

@@morgenholz One of the most idiotic comment on KZbin. And I bet it's not even his opinion, he just copied some other idiots and knows nothing about nothing.

[@projectlifedog1459]

I would love to but i don't know her address.

[@MsUUUUUUUUUU]

20 years and already a yogi

[@RiverWorksCo]

I have no talent whatsoever. And I always end up doing something extremely stupid, self-destructive stuff. I have this useless body with no purpose on the Earth at all and I'd gladly run away from myself if I could but that isn't an option I'm afraid so now I'm just trying to find some peace in her music ignoring the fact that she is the exact opposite of me.

[@yourstudio]

Ble Født 20. You have talent in writing.. I’ve felt like that before and am also trying to find peace in her music .. it’s similar to what she said about having a tornado 🌪 inside of us but if we stay in the center we can feel more quiet and in control ? Anyway glad I saw this interview and your comment hope you are doing well ...🌧 ☀️ 🎶 ✌️

[@RiverWorksCo]

@@yourstudio Thanks very much for the kind words. I wish there was more people like you.

[@ujjwalsevra2249]

@@RiverWorksCo not unfortunately, we all are different and we can't choose the lives that surround us, but we choose our ourselves whether or not to be guided by them. You have to discover what finds yourself at peace, for me even being a good listener to music is a life-time achievement, which I can rejoice in. But of course I need to have an art of my own, if I wait for it to come out of the blue I'd wait forever, but if I work with patience I might get where I want to, and so might you too.

[@ujjwalsevra2249]

The today's culture has got us comparing ourselves to each other in a way that can never have a positive preception.

[@thamammubaris4000]

The fact that you took time to write your feelings in a very beautiful way showcases your ability to express yourself,i really hope you find your best self and keep going with it :)

[@domenicoscardi9605]

you dont interview aurora she interview you.

[@jessig5523]

The interviewer is so lost he might not be on the same intellectual level as our princess AURORA

[@poe5418]

Lost or mesmerised?

[@nicolafigini784]

Poe I agree. Mesmerised and amazed by Aurora. Not lost. He is really absorbing what she says and allowing her to speak. Good interview, in my opinion.

[@poe5418]

@@nicolafigini784 I agree.

[@Ertesd5]

I think this is one of the best interviews I’ve seen of her.

[@stonedNcreepy]

most people aren't on the same intellectual level as her. You're most likely one of them, too.