The NEWEST Facebook And Instagram Ad Strategy For 2024 [Beginner Guide]

[@AustinRabin]

*Attention* FB now only allows one ad creative per DCT. You can either put multiple creatives (image/video) per angle in dct and do 6 ad sets total each running DCT. Or, you can turn DCT off and run 3 different angles under each ad set and use text variation. Both ways are great to test marketing angles DCT version can just take a little longer to set up (due to needing to create multiple creatives) Sorry about the confusion on this part. FB continuously changes the options... reply to this comment if you have further questions on this! Hope you guys like the guide! Don't forget to grab a free custom built ai store and 35 free course videos if you want to get started! www.myshopifyai.com

[@TheRabiaFactor]

DCT option is gone, today they introduced “Flexible Format” and have removed the DCT option. That’s what I am seeing at my end (ads account).

[@citadel9611]

One question Austin: why not just put in the Product Page URL into the "Website URL" box, instead of having them first go to the Landing Page?

[@notrolling-er1wq]

my product is minimum 25k. so what would the rule of thumb be for high ticket businesses???? as far as marketing budget,

[@Novashinekuwait]

should i spend 3 x 5 my product price on traffic ads then after i finish i make a new campaign and spend 3 x 5 on conversion retargeting?

[@generalnonsense1243]

This is the most impressive, clear, and straightforward presentation I've seen on Facebook ad creation. Other marketing gurus charge $$$ for this info. Thanks a ton.

[@aaronbowersock]

I just wanna say that I appreciate this vid. So many POD (shopify, or FB ads) content creators just seem like scammers, and I'd like to think I've seen enough to know the difference between that and someone giving actual good advice and strategy - which I think you do. Giving this a shot.

[@The_SideHustlers]

This was a more helpful video than the one I paid $54 dollars for yesterday. Thanks for always keeping it quality, Austin.

[@BasicBenjamin]

Your content is always such a treat, I use your advice completely with my dropshipping and coming from South africa, this is massively helpful

[@trackingconsulting]

This is exactly what I needed! The 2024 updates have been confusing, but you’ve explained everything so clearly. Thanks!

[@upcycledbypixie]

thank you for this! we do embroidered upcycle and do about 50 sales a month, so going more into the nitty gritty with ads like this should definitely help!!

[@tiknius]

Hi, thanks for the good video. So you're taking the winning creative and put it into a new CBO, then disable the original CBO. Doesn't this make algorithm loose some of the valuable insights that were gathered in the original campaign? Why not disable the creatives that lost and add new to test against the winning creative but all would stay in the same CBO. Thanks!

[@dimitrisparaschou5764]

Hello Austin... Amazing video! Just a question: What about Advantage + ? A lot of marketers say that alongside with your testing campaign we should always run an advantage+ at the same time... or at least, after the testing campaign choose the winning adsets and run them as a new advantage+ campaign.

[@ojejones]

When you scale. by duping, are you not essentially just competing against yourself?

[@fannylim88]

By scaling, should I be deleting the winning ad from the original campaign and start a new campaign with the winning ad with more creative ads to challenge? Or I should just leave the winning ad in the original campaign and start another new campaign with the winning ad with more ads to challenge?

[@cherylbravo625]

Austin, thanks for great video. When you are testing ads in a campaign and delete an ad that isn't performing, and you want to add another ad, do you create a new campaign or just add a new adset?

[@ChloeYoder-t1v]

Wow! This is incredibly helpful!! thank you!

[@MithunrayMithun-g7i]

This is beautiful video

[@itsjustmsflores]

will this still work if you are a service base business ? Hair Salon ? should i still click sales - or engagement ?

[@hassanghori]

This was really, really good. Thank you.

[@DismountOnline]

Hi Austin, we've been having trouble with setting up the pixel. How come I don't see the Pixel setting you are doing at 19.00? Appreciate your help!

[@mostafasafari9679]

Man Austin. This is so much effort and unnecessary work for the beginners and even for the pros. I’ve seen successful agencies just doing 3 ads sets with 3 different ads creative from different angels or value proposition and then test for 3 days and just for at least 5 dollar daily spent and that’s it. Why so complicated?

[@AkibZaved78]

So that sell course in future😅

[@djxete1987]

Thanks for the value mate! So you test 6 marketing angles at the same time? Or 3 marketing angles? Thanks!

[@RicardoDaniel-q4b]

What you called marketing angles is the segmentation and targeting

[@mark_koni]

You're smashing it, bro! Thank you

[@elninotsonat]

Can I run an Instagram ad, from my Facebook bussiness portfolio, of a bussiness Instagram account, that has been created by my friend? Does she has to give me full control, of that bussiness Instagram account, first? Or at least some kind of control? And the second question is: Do we have to publish a certain amount of pictures first, in that bussiness Instagram account first, and wait to have some followers, to run an Instagram ad, from the facebook account? If the answer is yes, then: how many pictures should we post before running the ad? How many followers should we have? Thank you in advance. We love your videos. We are about to start to sell T-shirts online.

[@dynamicgeekstudio6864]

Great information Austin new subscriber.

[@suren1987]

I took a 2 year break from FB ads, wanted to know if it's fine to just use your website store as the landing page, or best practice is to create a separate LP for ads?

[@joegoldbergswife]

store as landing page would be best, simple short easy buy

[@konradnicolaischalt1861]

Hey, how many impressions does it take to test 1 variable at a time? And when do I know it is good?

[@Futuresoleco]

Extremely good video man. Appreciate it ⭐️⭐️⭐️⭐️

[@hogofogol]

Hey! What If I have a winning ad set + creative and want to test a new one? Should I just add another ad set under the same Campaign? Or crate a new Campaign? - Since I have a budget on a Campaign level, isnt it gonna affect the winning Ad set?, or Would not test the New ad Set + creative that I want to test - since FB know already where to spend its money = on the old winning ad. Thank you!

[@AustinRabin]

I would personally create a new campaign to test a variation or new idea instead of adding it in. I don't like to really touch anything that's working and instead just start new campaigns. I'm almost superstitious with FB ads hahah

[@ulasxero]

Hello Austin, cool video. So you are saying I can make 6 AD Angles in 6 AD Sets if I don't have enough content @ 13:20?

[@nasrodineelghalbzouri4849]

I sell furniture online.. is it better to create 1 campaign per product category (1 for mirrors, 1 for buffets, etc) or I keep all product categories within the same campaign?

[@dessahc2704]

No… you do different campaigns all broad targeting

[@nasrodineelghalbzouri4849]

@@dessahc2704 ok so 1 broad targeting campaign PER product category ???

[@afifdada2754]

Is it okay to run an existing creative from instagram in this strategy?

[@errure4741]

probably yes

[@gregorypayette6563]

I'll go back and watch again but I'm not clear if you're only using DCTs or are you doing single ads per each ad set?

[@AustinRabin]

Hey! FB changed the option but I pinned a comment explaining this. Sorry about the confusion!

[@AFoxtrot]

What do you think of tools like adinspiration to track what your competitors are doing and adapt them to your own campaigns? is that a good strategy?

[@AustinRabin]

I use creativeos for all of that.

[@Novashinekuwait]

I want to make an ad right now but i need more website visitors so i can target people after i collect data , do i need to make 6 ad creatives and two ad sets and spend 3 x 5 product price and after i do the same thing but i make a conversion campaign?

[@DigitalBoutique-vn4kd]

Thanks for the long explanation. I want to advertise in the same way. Estimated conversion of $50 per day is 0. After the ad is opened, my cost per click is $3.5 and my 1000 impression cost is $40 Why do you think that is?

[@dessahc2704]

3.5 cpc is high, right?

[@uncommon161]

What price of your products and your roas?

[@xloopfitness]

Hey Austin, you put image, video, UGC for both of the adsets, and every ad has a different angle. Wouldn't this get confusing to understand if the marketing angle is performing well or if it was the ad format? Or are you making each type of ad for one angle?

[@ArchiProGlobal]

I'm also keen to understand this @AustinRabin - from what you were saying you recommend 3 different angles per ad set, each with varying formats (video, image, ugc video) - doesn't that mean you're changing two variables (idea + format)?

[@shadzrahman7480]

Great video! How do u you increase facebook daily spend limit. My one is limited to only £25 a day 😢

[@mkingscott]

On scaling, could you take your winning ad, and use its post id in a new campaign and ad set?

[@dessahc2704]

Yeasss

[@alejandrionics15]

Thank you.

[@phones_Laptops]

Hello what's the name of the website you said we can get template from

[@AustinRabin]

creativeos.com

[@IFXSUCCESS]

Awesome! Thank you , great video. Question: what happens with the facebook pixel if my landing page is different than where they will make the purchase ? How will that affect it?

[@jamiekieser]

How did you add multiple ads (not creatives) into the ad sets if they're Dynamic Creative? Doesn't this feature only allow you to have one ad, with the ability to add multiple creatives inside of it?

[@AustinRabin]

yeah, it changed :( I pinned a comment up top listing the options

[@jamiekieser]

@@AustinRabin Thanks Austin

[@tod670]

great editing bro

[@alexanderbrosius8316]

Thank bro

[@Youghoi]

I was wondering when you have 2 ad sets 2 different products will the cbo spend on both ads sets $100

[@zacharystoneYT]

I might have missed something but what's the purpose of having 2 ad sets ? Why not just do all ad testing in one same ad set, and create a new campaign with only winning ads ? (Knowing that both ad sets have the exact same audience setting) Thanks !

[@AustinRabin]

You definitely can! I mention in the vid I just like to do it for more organization and easier to look at. Also, sometimes I’ll test a bunch of creatives so it gets clustered all in one. Just preference!

[@KaanAyfer]

@@AustinRabinif we can test all the ads in a single ad set, does that mean we can just run an advantage plus campaign from the beginning, throw all of our ads in there and then choose the winners? I keep being told I should not do and APC until I have sales/data

[@terminator6965]

I'm never using interest targeting 😭 that things eats through your budget real fast 😂

[@_alurea_]

Hey, congratulations on the excellent content, is this really the right thing to do? I've always seen everyone, including you, saying that it's best to do everything manually, what's changed?

[@AustinRabin]

Post ios 14.5 everything started changing rapidly with FB's data collection which has been making them change their features A TON. They are really pushing more and more to use auto features to let them decide where to show and how to show ads. I like a mix of manual and FB optimized right now.

[@_alurea_]

​@@AustinRabinThank you so much, one more question, I have a budget of 500$/month so 16$ /day, does it make sense for me to do 6 different ads with this low budget, or is it better to do just 3 with 3 different angles?

[@BLA575]

U saved me, thank yeeeeww!!!

[@dimasm6911]

Hi, can I use Compaing objective -Sales for A local services?

[@ZaccheausPrecious]

Yeah I can help you withe that

[@serj8652]

Hey man my last ad performed the best out of all of them, I tried uploading a new one yesterday and my estimated results dropped 10x, I didnt change anything else, what could have caused it I literally have to invest 10x to reach the same amount of audience

[@Simplicities]

Hey Mate, Thanks for the video, dynamic creative only allows 1 ad creative each adset? how did you duplicate a DCT?

[@AustinRabin]

ugh, they're always changing it haha. You can then duplicate the ad sets 6 times instead and have one creative under each instead of 2 ad sets and 3 creatives under each to use DCT! Both will work the same under a CBO.

[@Simplicities]

@@AustinRabin Awesome, Thank you for clarifying.

[@judyseatspin4394]

And I cannot seem to edit iindividual placements like right column for example

[@SlyOgbebor]

please what is the name of the tool, to copy image ads. Thank you.

[@Valdiant]

DCT?

[@jurvenycodm1247]

Im trying to start but i dont have a laptop i only have a ipad what should i do?

[@alphablue1043]

Get a laptop

[@jamartaylor8028]

Is it possible to get copy of the strategy overview

[@Rawat_EP]

Hey Everybody, hope y'all are doing great. im running a product ad from around 2 months. Im running around 10 adsets daily. but i have to turn off 5-6 adsets on daily basis. Some adsets perform good on 1st day but not on the 2nd or 3rd day, then on 4th day the perform better. what could be the cause of it? Can someone please explain??

[@kiandronootto]

I have been having issues where I get a sale within the first 10% of my budget spent. Then after that first sale from the campaign, the campaign stops spending the budget for 5-6+ hours

[@mubitambandu1952]

unable to sign up in creativeos

[@onlyfoolriding8223]

lol what country are you targeting to get those CPMS? Everything I launched in the USA starts at literally $100

[@sacw94]

same here. my cpm are way high. about $50-$80 for a simple product. ctr is above 12% but no conversions.

[@ceoceddy]

If it’s not working the first 2 days why keep it on ??? if you make a sale 7 days later you’re still negative in profits & why do CBO starting with no interest how will you scale ?

[@AustinRabin]

I like to keep them on for a week because of purchasing patterns throughout different times of the week. For example, if your product is a really great weekend product maybe more people purchase on Friday. If you ran the ad from Monday to Wednesday you might have missed out on the indicators.

[@2A.Freedom]

Interesting question. Would you base a national ad on the first couple hundred people or would you want more data to assess your ad technique. If you have an audience of 18-65 and the first day was all 65 yr olds on desktop and they scroll right past your ad cause they didn't even notice it. Well, at face value it'd seem your ad isn't working right? Not really... the longer you let it run, the more the algorithm will show your ad to the right people.

[@yasinarsal2691]

Hey Austin. Thank you for the great value! I was just wondering, how should someone optimize their store according to their angle testing phase. For example, if they're testing 6 different angles at the same time, won't the images, gifs and videos they use in their product page matter? Should they just put normal product images and videos to their store without showing any sort of area of use so that the people who see and click the link from different angles see the same thing? I appreciate the time. Thank you!

[@AustinRabin]

Great question! You can go the quick route of having more general and generic images/copy/etc on the landing page for the first test. Pros: quicker tests, less time spent, etc. Cons: could lead to less conversions compared to if it was optimized. The longer route would be setting up multiple landing pages with different URLS on shopify backend each optimized for that specific angle and then putting the specific URLS in the ad creative level matching each angle. That is truly the best, but it does take a lot more time. If you are super confident in the product, website, and angles I would take the long route! Cheers!

[@DanDonald-dm6dg]

Thank you Lord Jesus for the gift of life and blessings to me and My family $14,120.47 weekly profit our lord Jesus have lifted up my Life!!!

[@johnfrederick2944]

YES!!! That's exactly her name (Mrs Maria) so many people have recommended highly about her and am just starting with her 😊 from United States

[@Aliceghutch]

Please who is Mrs Maria

[@Aliceghutch]

Please who is this This sounds so good andI would like to be a party to this, is there any wayl can speak with her?

[@najaatudauda5804]

Yeah, 253k from Harrick Maria, looking up to acquire a new House, blessings.

[@JosieFaelyn]

The very first time we tried, we invested $1000, and after a week, we received $7,500. That really helped us a lot to pay up our bills

[@calvin3792]

I am running ads on FB. My product profit is 20$ & I have made 1 sale and my Cost Per Purchase is 47.00. What am I doing wrong?

[@dilarakaratas9178]

Hey, did you solve your problem?

[@TaylorCondrin]

There is no "create new pixel" button available

[@SaadTazi-uh7pf]

Those are not usa CPM bro a 0.66 in cpm or 1.28, those are for africa bro

[@laj4186]

It's less confusing if you simply call it Meta

[@cartersmith8967]

why only for beginners not for peeople who already knows how to run ads

[@darrenmay4818]

Just had to watch a 2.44 long add to watch your video

[@AustinRabin]

That’s lame!

[@idirmods]

😂😂

[@LuongNguyen-iam]

wtf How can CPM be so low when running in the US?

[@hero-hf5pu]

not even a single proof that even you did anything

[@alexx8567]

Nah bro these metrics cant be true. First of all how tf u get like a average CPA of $7 and an average CPM of even lower than that? And why tf would those campaigns be turned off if they are printing money like crazy

[@relaxonlysocial]

What are you smoking ?

[@GymRat1217]

This guys spot on. Are you stuck in 2021?

[@relaxonlysocial]

@@GymRat1217 I am stuck inside a rat. you ?

[@techzeron3942]

do you need a thumbnail designer?

[@Youghoi]

I was wondering when you have 2 ad sets 2 different products will the cbo spend on both ads sets $100

[@jmg9509]

Yes the CBO spends on both adsets if they’re in the same campaign. But it will not necessarily spend equally between the adsets as Facebook will choose based on which it thinks will perform better.

[@SlyOgbebor]

please what is the name of the tool, to copy image ads. Thank you.

[@AustinRabin]

creativeos.io I put it in the description as well!