I Found A BETTER Way To Generate Leads with Facebook Ads

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-secretadstrategy0624-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-secretadstrategy0624-fbdfy

[@alberthicks4442]

What do you do when your clients don't live in the city you provide services in? I have a Vacation Rental Management business in Florida, and the people that own the properties here don't live here. What should I do?

[@tayyibsydow]

Hi Ben, thanks so much for your free content, it's much appreciated. Question, you mention "let meta do the work" I might be paraphrasing, this is regards to target audience, but I noticed in my industry, I sell a very specific type of building material, I tend to get alot of laborers looking for jobs as my leads, it started becoming more frequent with every campaign, I suspect that meta found an algorithm and started targeting this type of audience. BTW I'm from south africa. Your input will be appreciated. Thanks!

[@Wishings_io]

This is by far the most informative channel regarding Facebook ads. Thank you Ben for so much free knowledge. You tell everything with examples which is so easy to understand even for a beginner.

[@YukkoSergii]

I am a business director in a company which is in B2B business. Building B2B digital marketing strategy is much harder than in retail. So, I've watched your video and I want to say BIG THANK YOU, because many things I knew before became much structured and clear for me. P.S. Sometimes I rewinded the video several times to get the real idea of your words in relation to my own business. So, my another thank you for being direct and honest.

[@The_dailynomad]

i swear with it, my go to campaign most of times, thank you

[@BenHeath]

Awesome :)

[@moazmamoon]

​@@BenHeath This is the 2nd video I watched for Omni present content, why you don't share your own 6 month old campaign results from the ads manager, because if we target warm audience the Frequency is too high.

[@gordilugo2776]

​@moazmamoon It's suppose to work as a funnel, if your frequency is getting high for your warm/retargeting audience then start targeting cold audience as well to continue to grow your warm audience

[@thaNZdon]

Ben you're video's are incredible mate- so much value FOR FREE - absolute legend. Your content has already helped my start up PC business tremendously. Thank you for this - its really helping. You're a legend

[@BenHeath]

Awesome, thank you for letting me know :)

[@fawadahmadqureshi2995]

Sounds like a really amazing strategy for exponential conversion growth. Hats Off

[@BboyTibz]

I always thought we were using the "omnipresent campaign" to warm up our audience BEFORE retargeting them with a main offer. But technically, this acts as a pure retargeting campaign now? Have you changed your approach to this or am I crazy 😅 ? How do you go about your retargeting campaign then?

[@gordilugo2776]

It's actually a newer model of retargeting for the long term play and to increase roas since faceebook ads keeps getting more expensive and goin straight for conversions campaigns is decreasing roas and roi.

[@kevintang3448]

Yeah I've just started watching this guys videos, hes campaign structure changes like every week, I am so confused on which one is the right one to follow.

[@loswokaloz5085]

@@kevintang3448 content bussiness

[@niceuba7813]

@@kevintang3448 You test till you get what works for you and stick to it

[@Zuentax]

Front end is a conversion ad where you want to break even on click, it should go to an article helping with a problem statement providing a solution aka your product😂 exit intent pop up is a lead magnet simply make the lead magnet a splinter of the article😂 small pdf conversion rate with a good title ect will be 1-5% and of them 3-6% will instantly buy your product on the thank you page😂 another 3-6% will buy the first mail😂 10-50% will clickthrough to the product page and see the product who doesnt click through you keep feeding omnipresent content no offers😂 if they click-through to the offer/product page you retarget them with offers and objection busters😂 if you use vid you can retarget them according to vid watch time and Engagement with more vids omnipresent😂 you just need enough ads for each stage of the funnel😂 on average a consumer needs 9+ brand touchpoints before they buy

[@mitchellsullivan967]

Will this work well for a supplement business? Supplements are about a 20-30 dollar purchase but they get re purchased often.

[@kemcds]

What about a video about cross-channel remarketing? The same creatives in Facebook, Instagram, KZbin and Google Display Network. Adding KZbin and Google Display Network to the ad channels mix would make it trully omnipresent.

[@tacmonsurgico4287]

Hi Ben, first of all thank you for this informative video. My question is why add the warm audience to "Advantage+ audience" and give meta option to go beyond the warm audience. Why not add warm audiences to "Audience Control" where we know meta is only going to advertise to the audience we added. And I see that some people say that they are getting very poor and irrelevant audience with omnipresent ads. Thank you IA

[@jakubzachnik1070]

From my experience Meta can really use the warm audience to find the fitting people who have similar profile. It kinda "lookalike" group, but with a lot of AI in the model. That being said, I think its worth using it if you don't have an ad specifically for people from your warm audience e.g. only to people who were present on your webinar.

[@jonathante8239]

Thanks a lot for all the value you provide. I have been binge-watching a lot of your videos. My question is: would you do omnipresent marketing also for an e-commerce company that sells products and not services? Thanks.

[@BenHeath]

Thanks :) Yes you can provided your products are of high enough value.

[@MD-yo5ij]

Hi Ben, great videos you publish. Especially for people like me who are new to this. I’m in the start-up phase to run a car dealership and want to run ads to find car owners that like to sell their vehicles. Do you have any video on how to marketing in that business?

[@SadafAreej]

I have a question here: I know the strategy is really good, but why is the objective awareness? When this will only increase reach, not bring in leads. Or will there be chances of getting leads objective once leads are chosen after awareness?

[@thaonguyen-hk4dq]

hi, i cant change the frequency cap. whenever i click the edit buttonn it will be automatically changed into "mix values". can you explain more about that?

Wow, that sounds great! I was thinking about that strategy and have an idea for a deeper omnipresent strategy and would be interesting, what you think about it. My idea is to combine your omnipresent strategy with a full funnel strategy. Full-Funnel-Omni-Present-Structue: So I would do your 14 Ads structure in a Brand-Awareness (14) + Click (14) + Video-View (14) + Interaction (14) Conversion (14) + Retargeting (14) --> So people see all the time different ads in different stadium of their customer journey. What do you think about that long term strategy?

[@premiumlashesau]

Do yo think it will be better to use EXISTING POSTS instead of new creatives with doing the awareness campaign ? Also will the campaign go back to learning stage if you keep adding creatives AFTER the campaign has been running for awhile? Thank You Ben

[@Cringe8373-]

Great content. I'm a first time Meta Business Suite user and your tutorial spelled out exactly what I need know.

[@BenHeath]

Happy to help :)

[@ceoselfcoaching]

Can we use Instagram post for content and do we send them to our IG or an offsite website?

[@Nver91]

Hi, Ben. How do you schedule two ads lets say on Monday, Tuesday, etc.?

[@justbe-kim]

yes i dont understand it too. will facebook not show every ad on one day and than for 7 days nothing?

[@danieladepojudigitaldee]

@Nver91 Try watching the video again it will help it's quite self explanatory.

[@danieladepojudigitaldee]

Thank you for this awesome update Ben. This will go a long way in increasing ROAS and since different creatives are being used meta ain't gat anything to say 😂. Lets go

[@BenHeath]

Happy to help :)

[@muhammadalvinalamira]

Hi thank you Ben for all the insights! In your opinion is this strategy works with Property Developer? Also, is this strategu works for Travel Agent?

[@justglowglamgirl]

Would you use this for low cost ecommerce products or is this more for service based? Also looking for an affiliate product strategy- selling products on a platform without a pixel like Amazon.

[@juliahuanlingtong6757]

I have a question. When do you actually exclude custom audience in the audience control? Can you give some examples with scenarios?

[@karenforeman-brown3430]

Thanks Ben, great content as always! My question is, how often are we refreshing this campaign with a new set of ads? sorry if you mentioned that and I missed it. Obviously over the long term we are not just showing that set of 14 ads over and over again?

[@gordilugo2776]

If your frequency for each ad is at around 4 or 5 I would start switching to new ads.

[@karenforeman-brown3430]

@@gordilugo2776 and then I guess the question is, do we just build more ads in each of the Ad Groups - and turn off the originals once we put up new ones? Just thinking the process through :)

[@rokorn0077]

This was very good, thank you. I’ll save the vid

[@TurkmenMurat]

Resolved: I think I had to watch the video a couple of times and exercise my brain a bit. The logic is understood. Thank you very much. Hello, teacher. We are watching you from Antalya. First of all, I am grateful for the valuable information you provide. With your permission, I have a question for you. 1 Advertising Campaign Advertising Set - 1 Creative - 1 Creative - 2 Advertising Set - 2 Creative - 1 Creative - 2 Advertising Set - 3 Creative - 1 Creative - 2 Advertising Set - 4 Creative - 1 Creative - 2 Advertising Set - 5 Creative - 1 Creative - 2 Advertising Set - 6 Creative - 1 Creative - 2 Advertising Set - 7 Creative - 1 Creative - 2 According to the 1-7 rule, do we publish all ad sets and creatives simultaneously, or should we publish only 1 ad set every day and complete this process in 7 days?

[@JPSolutions1]

Hey Ben, I really learn a lot from you. I want to clarify with you, do we need to follow the 250K audience size below and disregard the new meta audience update of 2M plus audience size? I appreciate your reply.

[@zeeshanish1]

If you're retargeting the warm audience with omnipresence strategy then shouldn't you be adding an suppression/exclusion list of the current customers? (Unless u are looking for repeat purchases)

[@BenHeath]

I would argue that if you aren't looking for repeat purchases then you need to adjust your business model.

[@JackWheeler360]

Ben, this is awesome thank you. We have an educational content campaign running for years but always had to turn on/off ads and cycle them which wasn't ideal. We have 30 education based ads for fitness now. Should i lump them all into one omni campaign?

[@BenHeath]

Happy to help :) 30 is probably too many, but you could split them in half and do half now and the other half in a 6 months time when the first batch fatigue.

[@JackWheeler360]

Awesome thanks ben! I'll trim it to 16 now and 16 later. I'm going to have the same campaign and ad sets but have 2 ads in each ad set with 1 on and 1 off and rotate later. Is that good practice or to create a new campaign later?

[@Mama-981]

Do you use this structure using a Lead Gen Form? IS that even an option?

[@DigitalMarketingServicesConsul]

Hey Ben, great content man! I have a quick question though: if I have 10 ads and set the attribution settings to 1 impression every 5 days, while also restricting them to display only 5 days a week with custom rules, do you think that strategy would be as effective?

[@ramanasketches]

what about location selection for digital artists who want to sell soft copies for example ? do meta have any toggle if they want to sell anywhere in the world ?

[@vincea7883]

Is this applicable for one product Ecommerce store? Also, I tried to follow your setup but the manual placement option is no longer available on my ad account.

[@ciliosnaamerica]

Great video! I have 3 cities in which I have a point of contact with in order to provide my services so in this case, I would add all 3 cities of different states under the locations? or should I have one ad set for each state that I provide services?

[@oanaglavan2865]

Hello Ben, thank you for your interested content that you provide to us, i have been using this strategy in the past and i was only targeting my customers, and it seems like a good strategy, but now i don't understand why you use advantage plus in targeting, the whole idea was to retarget our customers in order to make them build more trust in our brand. But if you go with advantage plus retargeting , facebook will go further and will target new customers, that probably never heard of us. So can you explain why are you doing this, if the strategy purpose is to make our customer to build more confident in our brand. Thank you!

[@fearlessandbravephoto]

Could this method work for a Wedding/Elopement photography business? I feel like it could since we work with cold and warm audiences and can use the 4 ad buckets.

[@afriwanda7273]

Does it work for offline course/ learning center?

[@graphigen]

You're great, mate.

[@Gerbrich-n9d]

Hi Ben! Such interesting strategy, thanks for sharing! Question; how does it work with the overlap in audience with this many adsets? are you not driving up the price in this way? I can't find anything about this, so am really wondering. Thanks for your help!

[@SnapshotMiniCam]

Also, would this work for real estate or solar leads? to eventually close

[@LordHeroMc]

Do I still put a link in the non CTA ads??

[@Kumar-rq9ro]

Thanks. When do you start excluding these audiences - or these can be running full year - to same audience. If you want to target a metro city. Usd. 1 may not be enough

[@MedProHealthInsurance]

Benny can you run this as a MOF leads campaign with Reach as the performance goal? to complement your Lead TOF and BOF?

[@CoachAldiero]

Does each Omnipresent ad have a link to click on? Or should it just bring to your fb page or ig page?

[@BenHeath]

You don’t have to include one each time but I usually would.

[@SpartanMarketingAgency]

awareness first, and then what's next? would you create another campaign with the lead gen objective ?

[@Mahadyusuf242]

If I place a Facebook ad in Germany, do I have to use the detailed targeting for the German language or can I also do it in English?

[@GMYT388]

Thanks for this interesting content. My question: what other campaigns would you run along this one? Can you run a Leads campaign too? Thanks.

[@TrishalaPunjabi]

How often should we refresh the creatives?

[@NaimAlwan]

Hi Ben, do you think this kind of campaign would be good for a wedding photographer?

[@danielvuc]

Hi Ben, should i be running this Omnipresent campaign alongside cold prospecting awareness campaigns?

[@HAL9000.]

Ben, do you think this could work with books on Amazon?

[@justglowglamgirl]

I'd love to know a good strategy for Amazon products as well!

[@DoviChriqui]

@benheath firstly thank you so much for your amazing content! Second. Is this strategy used as your retargeting? Or just keep warm audiences warm?

[@yahayakehindesodiq2988]

Thank you, Ben

[@isayahcollins6119]

smart move using the music so viewers are more inclined to listen to you voice

[@SarahDigit.]

Thank you very much.

[@cruiservodka]

should I select detailed targeting if I use lookalike audience or just leave it?

[@BenHeath]

I would usually leave that blank if you are using lookalikes in that ad set already

[@changeforclean]

So we should run this strategy for 6 lounth ? 14 €/day for 6 mounth is a lot of money.

[@NancyRossbachDrummer]

Thank you, Ben

[@estefanosuazo4552]

Why does it say estimated audience size unavailable for me?

[@CHARTEXPERT]

How often do we need to update the Ads contents for this campaign?

[@estefanosuazo4552]

good question.

[@BenHeath]

Usually every 6 months or so :)

[@danmarashi]

What kind of CTR are people seeing with this? Having an Awareness campaign objective, I'm guessing CTR is super low?

[@VinayakKotagi-cj1rn]

Hey Ben, what about running a creative test for this campaign strategy? How can I set that up?

[@joe51317]

Thanks for the great content! Our company is a brand that sells online courses, offering various categories such as photography, emotions, relationships, and more. How should I set up the ad set for them? My warm audience is the same for all, which includes people who engaged with our Facebook page and Instagram account. However, when it comes to setting interests, they all have different interests. Should I use different interest targeting for each ad set, or should I create separate ad campaigns for them? Thank you again for your video!

[@davidweiss4916]

I tried this the other day, but I have one account where no frecuency cap is available anymore. It looks like Meta is disabling this option. This account also already has the option of creating flexible ads instead of Dynamic Creatives. What to do in that case?

[@BenHeath]

Are you using the Awareness objective? It's not available on most other campaign objectives.

[@MetaDog-h2n]

In which format would you make the videos again so that they are displayed appropriately everywhere?

[@donnyjkimball]

Ben... So, I've watched all of your omnipresent content videos like a dozen times each now. I love the strategy but the shift towards broad retargeting, especially with Adv+ Audiences confuses me. Can you explain why you are taking the wider approach here? Wasn't the goal to hit the same 50-100k people over and over?

[@grabyourassets]

I think I can chime in a little here. Advertising that starts with an awareness campaign followed up by a direct response campaign will perform better than just DR alone. The kind of story you tell for awareness is very different. And that’s why he doesn’t have a lot of CTA content in this strategy. It makes total sense. And I don’t know why I didn’t think of this sooner because starting with $1 a day is very doable for any business.

[@johnmarchant3660]

In your example you have 14 adds,how often ,if at all would you change each of those adds over the course of 6-12-18 months ?

[@BenHeath]

Good question, we’d usually change them every 6 months or so

[@brendanclinton6582]

Thanks Ben, another banger! Was this an updated version of the omni present campaign video from 2 yrs ago?

[@BenHeath]

Yep :) Thanks

[@seanybyne1982]

Great video! How long do you think it takes before a prospect will sign up for a service like mine. ie we're a growth partner for brands. We make them more sales with our online strategy. Trust is key here, so it will take a couple of months perhaps?

[@estefanosuazo4552]

Thanks for this amazing video. I'm trying this but Meta is telling me my audience is too narrow. Should ignore that?

[@BenHeath]

Yes you should definitely ignore that when using this strategy :)

[@נהוראיאייבי-ק5ס]

How can I put the link for them to come to the site?

[@RodrigoViecilli]

I'm lost of whether retargeting was abandoned in this version or it's only applicable to cold awareness campaigns Please clarify? It wasn't mentioned at all and the top comment has 6 positive signs referring to the same question. It seems to me rerargeting became irrelevant in a warm audience but still has a place with cold awareness.

[@subashsk9062]

Would this work for local business

[@Kaufman993]

So I guess my question is when starting out is it better to grow a business page through the omnipresent or by globally advertising to get page likes? I’m wondering if I can kill two birds with one stone on a page and making it look legitimate and produce leads at the same time. I do not want my small amount of followers to be a factor that scares people away.

[@BabeMooney]

Trying to do the math and I'm stumped. At $1 per day per adset, with 14 adsets, but only showing 2 ads per day, am I spending $14 per day or $2 per day?

[@BenHeath]

$14 per day. Ad spend is dictated by the ad set, not by the number of ads.

[@julianoderossi3540]

Could I do this but as a conversion campaign? what would be the disadvantages of doing an omnipresent leads in comparison to an awareness campaign. .

[@BenHeath]

Not really no. The big downside is that you can't use a frequency cap which means ads will be shown to people too often for them to have longevity. And most of the ads won't generate any conversions which will thoroughly confuse Meta.

[@noakreimeyer]

Has the amount of Ads and Adsets changed from the last video about the omnipresent campaign? I was using 10 adsets with 1 impression every. 5 days. can you elaborate on this?

[@BenHeath]

I recommend using 8 to 14 ad sets. Anything in that range, you are all good :)

[@SnapshotMiniCam]

@@BenHeath 8-14 ad sets but broken down how, how many different creatives in those ad sets, and how many diff interests and is it all in the same campaign using CBO or without CBO, can you elaborate please

[@jingzhu3627]

so good and useful.

[@thehabibul]

What type of product you promoted? Which niche can give high ROI on thumbnail?

[@a-blastwow8557]

@BenHeat hi! :D amazing video! Just one question: are we sure that same people see creatives in our orders? how can we handle that? Thanks !😀

[@BenHeath]

Thanks a lot. No they won’t see your ads in order but that’s fine. The point is to generated many many impressions across the ads. It’s not to walk people through a sequence.

[@a-blastwow8557]

@@BenHeath ok, so the "POV" is about cover the audience with different and strategic creatives, correct?

[@janjaworskyfromscarflady6393]

Is this for service based businesses or high ticket items. Is it useful for DTC $50 products?

[@BenHeath]

Good question, this can be done with service or high ticket as long as LTV is over $1,000

[@Doran_Holdings_2]

Question. For the CTA ads within the omnipresent awareness campaign you wouldn't be able to add a CTA button since they are within the awareness campaign structure unless I am missing something?

[@tlangte7586]

Can you do one for only B2B Clients?

[@BenHeath]

Absolutely :)

[@BenHeath]

My business is only B2B

[@imr0y]

Hey, does facebook require to disclose that videos/photos are made with AI for ads ?

[@MavenProductions247]

Great video as always ben. Would this work for advertising web design services?

[@BenHeath]

Yeah for sure :)

[@bigveggieburger]

Hi Ben, Are omnipresent ads also appropriate for non-service businesses (I sell tangible products - average cart value of €300)

[@BenHeath]

With that AOV you are close to the line there honestly. I'd give it a go.

[@bigveggieburger]

@@BenHeath Many thanks

[@getrealwithmya]

This all looks easy until you try it and Facebook keeps sending your ads to wrong audience and wasting your money. Small businesses don’t stand a chance this monopoly game of ads.

[@PennyInk]

Exactly

[@bryanramirez1280]

Been working great for me.

[@LaurinV]

change that mindset and it will change your results. if you're playing on a field with the big players you will lose, that's 99% the case. But if you find your own small field where they can't go, then you win. Niche down, stand out and actually think about how to make it work instead of saying it doesn't work. everyone started with a new ad account once.

[@Turtlpwr]

Constantly. It’s so hard figuring out how to target the right people.

[@Shaneyoo123]

how much is your budget?

[@monicachugani6121]

Great video! I want to check if this will be beneficial for skincare industry?

[@muritalasaheed8428]

Sure

[@vinita_twl]

Very helpful

[@ThedigitalAfrican]

This gentleman! I owe you a beer! You catrie dme thtough!

[@Lionheartapf]

How long do you keep those videos before switching them out?

[@BenHeath]

6 months or so usually :)

[@Lionheartapf]

@@BenHeath Thank you! Whats the benefit of using awareness over engagement for this campaign?

[@NicoGec]

Why would you prefer 14 ad sets instead of 14 ads in one ad set? Can you explain pls? :)

[@donlyone5787]

to force spend equally i would assume

[@BenHeath]

Yes exactly that. If you put them all in one ad set, nearly all the impressions will b from one ad and it'll fatigue very fast.

[@landichosean]

Would this work with sales campaign?

[@BenHeath]

No it wouldn’t I’m afraid

[@landichosean]

@@BenHeath thanks Ben

[@snowedinthesun]

Good video! One thing I'd recommend though is using different music, the one used is annoying to listen to over long periods of time, so beepy and incongruent

[@richl6429]

Urgh I didn't even hear it until I read this comment 😂

[@MRNEILROBINSON]

@@richl6429 same lol

[@khalilabaaker8650]

its blird. cant see properly.

[@DAVIDHERNANDEZ-ok7zy]

How often do you change ads?

[@BenHeath]

That depends on the results that we see. Could be days, could be months

[@tareqsawalmeh6393]

I really did not get it, I thought CBO was the default?

[@BenHeath]

No not anymore

[@NewbornPhotographybyMikenzel]

Does this work for product ecommerce?

[@BenHeath]

If you have a large enough LTV then yes, otherwise no.

[@rrrobertsson]

What do you think of the idea to run two campaigns - one Omnipresent for warm audience and one Omnipresent for cold audience that feeds the warm?

[@BenHeath]

I think it's best to lump them in together if you don't have enough warm audience to just target warm.

[@KoThet225]

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