B Corps: For People, Planet, and Profit | Andrew Kassoy + More | Talks at Google

NYC B Lab (Tribeca), Warby Parker (SoHo), and Greyston Bakery (Yonkers) discuss how businesses can work to be not just best "in" the world, but best "for" the world; moderated by Demma Rodriguez
B Corps like Warby Parker and Greyston Bakery are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
There is a growing community of more than 910 Certified B Corps from 29 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.

[@mikegifford1999]

As an owner of a B Corp, I'd love to see Google highlight or give a SEO advantage to all B Corps? Why shouldn't Google work to see that companies that are trying to make the world better appear higher than those which are only for profit?

[@MrEndzo]

No.

[@zacattack4017]

Because google, like the wording they removed from their mantra and website... IS EVIL ....... Im on my way to my company registering as a B Corp.

[@markphillips1057]

Great conversation. I would love to have heard more from all three of the guests on their respective organizations. It will be exciting to see what happens over the next decade with the B Corp movement!

[@tomshen2647]

Literally spent the first 9 minutes reading off of people’s resumes........ Skip to 8:43 to for the actual start of the conversation...

[@janbee5269]

So proud of 'Arbonne International' receiving B-Corporation Certification...I'm such a proud ambassador of Arbonne! Hoping other companies will follow! Janette Boram

[@stinkleaf]

32:00 - It is a certification not a tax filing entity type with benefits from the IRS. It's a label like Fair Trade or Non GMO Project.

[@kalidsherefuddin]

Ok very thanks

[@Juampidelmundo]

Hello ! What are the ways available to study, or to form myself into B Corps? What options of unis do we have? I am en Economist, but looking to really learn what i want to

[@sorchahenderson9443]

weird to hear madeline sackler spoken of in a good light

[@wertiadreams7949]

✅

[@loungester]

Damn chicks with gaps been hot since Laura Hudson! Lol